NAB Show: Hot Digital Trends: What to Know About Video, Podcasts, AI
By Holland Cooke
Consultant
My notes from a real useful session with Amazon’s Andy Slater, Audacy’s Michael Biemolt, and YouTube’s Neha Taleja, moderated by WTOP’S John Wardock.
Video trends:
- Internet Advertising Bureau: Digital video revenue is strong, +25.4% year-over-year.
- “It’s an accelerant” to podcasting. “Multi-modal engagement finds your audience where they are.”
- Adding video to audio work builds trust. When they see the-face-behind-the-voice, they know you more.
- “You’ve likely created the bulk of the content.” Adding video, “you’re repurposing.”
- Low cost of entry. “You have an iPhone, buy a tripod.”
- 233 million Americans have at least one smart TV, another distribution channel.
- To be smart TV-friendly: solid lighting, quality mic, upgrade camera, catchy graphics/colors, make-up.
- What makes someone click? Thumbnails!
- NOT doing video is “a lost opportunity.”
Podcasts:
- Podcast Time Spent Listening recently eclipsed Spoken Word radio TSL.
- 58% of Americans are monthly podcast consumers.
- “Audio + Video = podcasting in 2026.”
- Service used most for consumption: YouTube 39% — Spotify 20% — Apple Podcasts 11%
- “YouTube [#2 search tool, second only to owner Google] is a podcast discovery engine.”
- IAB: 2025 podcast revenue: $2.9 billion.
- “If you’re a radio station, you’re already in the audio business.”
- Cannibalizing radio listening? No. “Your audience wants to spend time with your talent. Make it more convenient.”
- “Podcasting was in ‘the training mode.’ Now it’s ready to run a marathon.”
AI trends:
- Check out new YouTube AI tools! Among features: A/B testing thumbnails.
- See also: OpusClip, Headliner, Descript, VivIQ, Riverside.
- AI apps can translate work to other languages.
- “Use it to save manhours. You have a very smart [virtual] intern.”
During Q+A, I asked: “You’ve given us some real useful ‘Do’s.’ What are the ‘Don’t’s?”
- “Nonauthentic content”
- “Anything forced, unnatural”
- “Not listening. Losing connection with your audience.”
- “Be careful with sports betting content, which dates quickly, short shelf life.”
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Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
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the defining moments of 1776 – from the leadership of Benjamin Franklin and John Adams to the actions of the Continental Congress and George Washington’s crossing of the Delaware. These messages will be complemented by live and recorded interviews throughout 2026, featuring special guests sharing stories and perspectives tied to America’s founding and evolution. Beasley chief communications officer Heidi Raphael adds, “At this pivotal time in our nation’s history, Philadelphia holds an especially unique and powerful place in telling America’s story. Through our Community of Caring Initiative, we’re proud to share that story across our platforms – connecting our audiences to the past while celebrating what lies ahead.”
audio in the car among Americans 13+. Edison adds, “As of Q1 2026, 55% of in-car audio time is spent listening to AM/FM radio. The next closest platform in the car is streaming audio. Time with streaming audio has grown over the 12-year history of Share of Ear but remains a distant competitor to AM/FM radio among the total population ages 13+, with 16% of in-car audio time going to streaming platforms… Among Americans 13-34, 46% of their in-car audio time is spent listening to AM/FM radio and 30% with streaming audio sources.”
conservative or liberal – depending on the channel – all-news radio’s audience is almost perfectly balanced. Audacy adds that it matters when it comes to election season. “While most national news platforms reach consumers who already lean one way or another, all-news radio’s neutrality makes listeners more willing to hear a message – even from a candidate they might initially distrust. The Alter Agents study found that 77% of listeners considered all-news advertisers to be ‘trustworthy’ simply by running adjacent to the content.” 
agencies can use AM/FM radio in their upcoming media plans. Some key points include:1) AM/FM radio has a 64% share of ad-supported audio among registered voters; 2) AM/FM radio has substantial shares (62% to 65%) among Independents, Republicans, and Democrats: 3) Marketers and media agencies significantly underestimate AM/FM radio listening shares and dramatically overestimate Spotify and Pandora audiences; and 4) Digital audio only reaches a third of Americans. With AM/FM radio, reach soars to 73%. 
federal law. She says, “The FCC has once again chosen bureaucratic cover over public accountability. This merger was approved behind closed doors with no open process, no full Commission vote, and no transparency for the consumers and communities who will bear the consequences. A transaction of this magnitude, which includes new and novel issues before the FCC, demands open deliberation before the full Commission, not a quiet sign-off meant to avoid public scrutiny. Given the increasingly alarming pace of reckless media consolidation, the American public deserves to know how and why this decision was made.
Wilshire on May 19. Local television, radio, and student award recipients will be recognized at the Gracie Awards Luncheon at Cipriani 42nd Street in New York on June 16. Some of the notable radio winners include: Deborah Rodriguez news anchor for CBS News Radio; Kristen Farrah, producer of “Radio Health Journal” for American Urban Radio Networks; WABC Radio’s “Cats & Cosby” (John Catsimatidis & Rita Cosby) talk show; WGN, Chicago’s “The Lisa Dent Show”; and co-host Debra Green of WSB-AM, Atlanta’s “The Mark Arum Show.” 
radio (including AM/FM streams), the historic spoken-word listening leader. Edison adds, “Spoken-word listening time among Americans 13-34 is dominated by podcasts, with 53% of time being spent with that specific platform, versus 23% of time going to AM/FM radio. Radio does rebound among 35–54-year-olds but still falls short with 47% of their spoken-word listening time going to podcasts and 35% going to AM/FM radio. Our story completely changes among Americans ages 55+, who spend the majority of their spoken-word listening time with AM/FM radio, at 55%, and less than one-quarter of their time with podcasts at 22%. The dominance of podcast listening among younger age cohorts can certainly be attributed to their preference for on-demand content that also includes visual elements, qualities specific to podcasts and not radio. AM/FM radio carries a wide variety of spoken-word offerings, ranging from sports play-by-play and sports talk, NPR programming, news and entertainment talk shows, to political talk.”
Right,’ and ‘3 Martini Lunch.’” Radio America president and CEO Mike Paradiso states, “Helios Media is the natural progression of what Radio America has been building for decades – trusted content, powerful reach, and authentic voices that resonate with millions of Americans. With Helios Media, we’re giving creators the tools, the platform, and the audience to stand out in the competitive landscape of podcasting and digital media.” Radio America adds, “While Radio America continues its leadership in radio syndication – home to popular shows like ‘The Dana Show’ with Dana Loesch and ‘The Chad Benson Show’ – Helios Media serves as a distinct brand, purpose-built for podcast development, distribution, marketing and sales, amplifying news, culture, and entertainment stories through voices that challenge the mainstream and speak with conviction.” 
“designed to help brands reach and engage multicultural audiences across today’s digital media landscape.” AURN CEO Chesley Maddox-Dorsey says, “AURN has always been committed to helping brands connect authentically with multicultural audiences. Our partnership with AdGrid allows us to expand that connection beyond audio and into the broader digital ecosystem, giving advertisers new ways to reach these influential audiences with scale, cultural relevance and measurable results.”
license renewals come up. The law is clear. Broadcasters must operate in the public interest, and they will lose their licenses if they do not. And frankly, changing course is in their own business interests since trust in legacy media has now fallen to an all time low of just 9% and are ratings disasters. The American people have subsidized broadcasters to the tune of billions of dollars by providing free access to the nation’s airwaves. It is very important to bring trust back into media, which has earned itself the label of fake news. When a political candidate is able to win a landslide election victory after in the face of hoaxes and distortions, there is something very wrong. It means the public has lost faith and confidence in the media. And we can’t allow that to happen. Time for change!” Carr included a Truth Social post from President Donald Trump in which he complains about papers such as The New York Times and The Wall Street Journal reporting on a strike against the U.S. base in Saudi Arabia that hit five refueling tanker planes. Trump said the reporting was intentionally wrong. 
nationally syndicated radio show, “FOX Across America,” and his FOX News Channel show, “FOX News Saturday Night.” The theme for this 10th Event & Dinner at Mohegan Pennsylvania on May 5 is “250 Years of American Liberty!” Bold Gold president Vince Benedetto says, “This being our 10th event and coinciding with 
America’s 250th Birthday, we are doing everything bigger this year. In addition to celebrating 250 years of America, we’ll be celebrating 250 years of freedom of speech… and there is no greater daily example of that freedom that radio broadcasters. Radio, especially talk radio, remains America’s modern town hall. Our efforts at this event will help the next generation of radio broadcasters.” The Bold Gold Foundation will also be honoring Northeast Pennsylvania business leader and philanthropist Robert Tamburro with The Atlas Award for Citizenship. Bold gold says the Atlas Award is bestowed on individuals who, through their hard work and bold actions, show what is possible to achieve in a free society, and who exhibit extraordinary dedication to the highest ideals of character, community service, entrepreneurialism, patriotism, leadership, and virtue.
year, generative AI adoption among American consumers.” Some of the key findings include that online audio consumption has hit an all-time high: 1) 81% of Americans age 12+ (233 million) listened to online audio in the last month, and 76% (219 million) listened in the last week; 2) Americans age 55+ are driving the most recent increases. Monthly online audio listening among this group jumped from 52% in 2024 to 70% in 2026, a gain of nearly 20 percentage points in just two years; 3) 80% of Americans age 12+ (230 million) have ever listened to or watched a podcast, an all-time high; and 4) 58% of Americans age 12+ (167 million) have consumed a podcast in the last month, also an all-time high. 
Unless you live in Hawaii and Arizona (except the Navajo Nation) or American Samoa, Guam, the Northern Mariana Islands, Puerto Rico and the U.S. Virgin Islands, your clocks will change when we “Spring Forward” on Sunday 3/8.
recent trends towards fragmentation facilitate or inhibit the ability of local broadcast television stations to meet their public interest obligations, including their production of local news and reporting? In what ways is the marketplace continuing to evolve and how will future changes impact consumer access to free over-the-air news and information, including public safety information?”
dominant spoken-word audio listening platform, but it was fully sixty-five percentage points higher than podcasts, which accounted for 10% of listening time back then. Quarter by quarter and year over year, time spent using AM/FM radio to listen to spoken-word audio has declined significantly and shifted to time spent with podcasts. As of Q4 2025, 40% of time spent listening to spoken-word is now spent with podcasts and 39% of time is spent with AM/FM radio. Not only does radio not beat podcasts by a significant margin, it now trails the on-demand platform for spoken-word audio listening.”
president Julie Talbott says, “We’re deeply saddened by the loss of Rev. Jesse Jackson, and it has been an honor to work with him and his family throughout the past two decades of his ‘Keep Hope Alive’ radio show. Santita Jackson is uniquely positioned to carry forward his legacy and his unwavering commitment to community and social justice – values he championed so powerfully for listeners and stations across the country.” iHeartMedia chairman and CEO Bob Pittman adds, “Rev. Jackson has been a transformative voice in American life, and it was a privilege to work with him dating back to ‘The Jesse Jackson Show’ with Quincy Jones in the 1990s. We’ve valued our relationship with him over the years and look forward to celebrating his lasting impact on the national conversation and our culture – an influence that will continue to resonate for generations.”
patriotic, pro-America content that celebrates the American journey and inspires its citizens by highlighting the historic accomplishments of this great nation from our founding through the Trump Administration today.” Carr adds, “On July 4, 2026, America will celebrate the 250th Anniversary of the signing of the Declaration of Independence. That revolutionary document set forth our founding principles – including Life, Liberty, and the pursuit of Happiness – and put America on a collision course with destiny. Over the following centuries, the American story has defined modern history and spread freedom, opportunity, and prosperity across the globe. As America’s 250th anniversary approaches, it is important to reflect on the ideals and events that have defined our past while keeping an eye towards our country’s bright future. The White House is leading our national celebration of this historic event with the Salute to America 250 Task Force, which calls on the federal government, among others, to mark this momentous occasion. As part of this effort, I am calling on broadcasters to pledge to provide programming that promotes civic education, national pride, and our shared history.” Carr shares some examples stations could use, including:
purchasing power – backed by a population of nearly 70 million that is a leading ethnicity in growth – has now reached $4.1 trillion and continues to grow more than twice as fast as that of non‑Latinos. iHeartMedia says, “The impact of this can only be measured in global scale: If isolated, the GDP of current U.S. Latinos would rank fifth in the world, having surged from $2.2 trillion in 2015 to $4 trillion.” iHeartLatino president and chief creative officer Enrique Santos says, “Bicultural Latinos are not just an audience — they are a cultural vanguard, driving tastes, trends and conversations across every platform while powering one of the fastest‑growing segments of the U.S. economy and redefining what it means to be American. For brands, the takeaway is clear: culture is the strategy — language is the tactic. Those who lead with cultural intelligence, not just translation, earn more than attention, they earn long-term loyalty and trust.” The study also finds that audio is important to this demographic. The study finds: “Broadcast reaches 9 in 10 Latinos monthly, according to Nielsen, and this new research shows that Bicultural Latino radio listening is diverse – 92 percent listen in English, 78 percent listen in Spanish – and 65 percent of Bicultural Latinos prefer listening to radio/music/podcasts equally in Spanish and English. Additionally, the research shows that 98 percent are listening to music weekly, 63 percent tune into podcasts weekly and 69 percent engage with live sports through audio.”
“Podcasting’s momentum strengthened in 2025, with audio remaining the foundation of the medium while video helped bring in new audiences. What’s most compelling is the diversity podcasting now delivers across content, platforms, and consumers. Triton’s report highlights where new listeners are engaging and how their evolving behaviors – including shopping and purchase intent – are creating a highly engaged audience that is increasingly attractive for brand investment.” One key finding from the study is that “consumption preferences vary sharply by genre. Categories primarily consumed via audio are Science (58%), History (56%), Fiction (54%), Arts (51%), and True Crime (50%), while Music (34%), Sports (32%), Kids & Family (31%), Comedy (30%), News (30%) skew more heavily toward exclusive video consumption. This emphasizes a need for differentiated content and monetization strategies.” 
Carter Sherman and Kai Wright. Guardian U.S. editor Betsy Reed says, “This project is a major step toward bringing audio and video journalism to American audiences, showcasing the breadth of our global content and reporting muscle. It’s also 
the latest step in our ongoing US expansion, which we’ve seen in recent months across politics, media, sports, culture, breaking news, and more.” Carter has been serving the Guardian as reproductive health and justice reporter since 2023 and recently published the book, The Second Coming: Sex and the Next Generation’s Fight Over Its Future (2025, Gallery). Wright was most recently host and managing editor of Notes From America with Kai Wright and has served with WNYC, New York.