Industry News

Joe Thomas Broadcasts from Revolutionary War-Era Tavern

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Pictured above is WTON, Staunton, Virginia owner and morning show host Joe Thomas (right) interviewing Wright Tavern Foundation chair Tom Wilson (left) during Thomas’ remote broadcast. Thomas was visiting the Concord, Massachusetts tavern museum ahead of the 250th anniversary of the “shot heard ‘round the world” celebrated annually in Massachusetts as Patriots Day. The Wright Tavern is where Paul Revere was headed on his legendary ride on the eve of the American Revolution.

Industry News

Charlie Kirk Engaging with Students on College Campuses

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Salem Radio Network nationally syndicated talk host Charlie Kirk is visiting college campuses to engage with students, specifically students who disagree with him. According to KIVI-TV, Boise, the founder of Turning Point USA is on “The American Comeback” tour and was at the campus of Boise State University yesterday (4/15). On the tour, Kirk talks with students who disagree with him under a pop-up tent with the words, “Prove Me Wrong,” emblazoned along its top. Kirk will visit Washington State University in Pullman, Washington tomorrow (4/17). Kirk is pictured above at the event on the Boise State campus.

Industry News

Salem Unveils Deal with Donald Trump, Jr and Lara Trump

Salem Media Group announces multi-dimensional deal that it says not only adds two of the most influential voices in American media, Donald Trump Jr. and Lara Trump, but launches the company into an entirely new era of scale, relevance, and cultural power. As part of the deal, Salem acquires a 30% stake in MxM News, a mobile news aggregation app co-owned by Trump Jr., and enters into a longterm servicesimg agreement under which Trump Jr. and Salem will work together to develop a series of high-impact promotional and growth initiatives. At the same time, Salem enters into a strategic agreement with Lara Trump to collaborate on business growth in the digital podcast space, advertiser partnerships, and content innovation. Both Trumps become significant stakeholders in Salem Media. Salem CEO David Santrella states, “These aren’t just partnerships, they’re power moves. Donald Trump Jr. and Lara Trump bring credibility, energy, and the kind of megaphone that moves markets and shapes public opinion. Their alignment with Salem signals a massive leap forward in our ability to lead the next era of conservative media. Donald Trump Jr. and Lara Trump aren’t just becoming business partners with Salem, they now also have significant ownership stakes in the company with a major incentive to grow shareholder value which in turn will drive the stock price. It’s definitely an exciting time to be a Salem shareholder.”

Industry News

AURN Promotes Two in Pittsburgh

American Urban Radio Networks announces two key leadership promotions at its Pittsburgh office. Carrie Cleary is promoted to vice president of program operations and traffic. In her new role, Cleary will leadimg AURN’s programming operations and traffic initiatives. Tracey Lee is also promoted to senior director of program operations, traffic and affiliations. AURN AVP of program operations and affiliations Lenore Williams says, “Both Carrie and Tracey exemplify the leadership, dedication and passion that drive our success. Their deep experience and dedication to AURN’s mission have made them invaluable assets to the team. These promotions are not only well deserved, but also pivotal as we expand our impact and continue to lead the industry in service to our affiliates and advertisers.”

Industry News

Edison Research: Ad-Supported Audio Tops Ad-Free

Edison Research says that according to Q1 2025 data from its ongoing Share of Ear study the U.S. population 13+ spends most of its daily audio time with ad-supported audio sources (64%) compared to ad-free audio sources (36%). Ad-supported sources include AM/FM radio and radio streams, music onimg YouTube with ads, SiriusXM talk channels, free versions of streaming audio sources, and podcasts. Breaking it down demographically, time spent with ad-supported sources is highest among Americans age 55+, with 75% of their audio time spent with ad-supported audio. While the 18-34 demographic spends the majority of its audio time with ad-supported audio sources, 46% of its listening time is spent with ad-free audio. Edison says, “The strength of ad-free audio with this age group is not surprising considering that younger Americans spend more time on platforms that make removing advertisements easy and not terribly expensive, such as Spotify and YouTube.”

Industry Views

HC at the NAB: More Than Spots, Less Than Clutter

By Holland Cooke
Consultant

imgRadio sells advertisers our listeners’ attention. For a hundred years, our inventory has largely been commercials. Now, as our wandering audience leads us to more revenue channels, are we hooked on spots?

“We’re still in the same business. What’s changed is the tool box.”

Salem Media Group EVP, operations and revenue development Linnae Young was among panelists exploring “The Local Advertising Buying Landscape: What are Clients Buying, and how are Radio Sellers Succeeding or Missing Out?” Her laser-like focus is on the client’s need: “The HVAC company has two trucks and wants six.”

Ditto from session moderator Mike Hulvey, the Radio Advertising Bureau’s president & CEO. He called pitching a multi-store McDonald’s franchisee, who heard-him-out, then asked “Will that idea sell a hamburger?”

We sure have ideas. Researcher Gordon Borrell reckons that “the biggest mistake radio stations are making is underestimating the potential [of digital].” Many now sell video advertising. Prospects “don’t have any questions about radio, other than ‘Can you lower the price?’ They have lots of questions about digital.” Be their guide.

And obsess on outcomes. “Stop with the tactics,” urges Marketron senior director of digital strategy Dustin Wilson. “It’s all about solutions-based selling.”

“As radio has encountered increased pressure on revenue, it has often increased spot loads.”

Ad nauseam, in the view of Edison Research co-founder & president Larry Rosin, whose Ted Talk-type session “Considering Spot Loads” was plainspoken.

Radio has violated what Larry calls “The Commercial Broadcast Bargain” – the unspoken deal that content is worth the time spent listening to ads. “We’ve tilted the bargain in an unfair way,” he said, pointing to “fewer, but much longer breaks; and many, many [music] stations now loading all their spots into two interminable breaks per hour.”

Rosin’s team has long tracked listening habits through its Infinite Dial series, and the trend is clear: Radio’s “Share of Ear” never fully recovered after the pandemic; and commercial loads went up during that time.

“The real problem” is not understanding how ‘Infinite’ today’s ‘Dial’ is, “ignoring the fact that there are other things to listen to.” Ad loads tend to be shorter in podcasts and in non-paid streams. These ad-supported competitors never run more than two spots back-to-back. And increasingly, Americans are paying for ad-free content, via SiriusXM, Spotify, YouTube Premium, and others.

Solutions? Larry was clear: “What I’m NOT saying: ‘cut the load and charge more’ in today’s low-demand environment.”

— Even if you can’t lower total inventory, consider more shorter breaks. “Listeners have, or at least had, an internal clock: song (3 minutes) – song (3 minutes) – song (3 minutes) – break (3 minutes). When you ask music radio consumers, a break should be the length of a song. The two long breaks clock simply can’t be the best we can do for advertisers.”
— Bonus on Rating, not Share, which would “reorient radio programmers to consider ALL competitors, not just other local stations. Radio’s insular world hurts it.”
— Don’t demonize commercials – “a disservice to advertisers” – the way we seem to when we call the stop set “a break;” or tout commercial-free hours to pump-up a daypart (then overdose the load in adjacent hours).
— Improve the quality of commercials.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Defining Podcasting for the Future

Edison Research and audio advertising agency Oxford Road are releasing a white paper titled, “What is a Podcast?: Preserving its Essence, Structuring for Expansion.” The authors says this report “reveals critical insights into how evolving listener habits, industry fragmentation, and ambiguity in podcast definitions are affecting podcasting’s future growth and commercial viability.” They say that data from a nationallyimg representative survey of over 4,000 people “identifies a significant identity crisis driven by the convergence of audio-only content and video formats popularized by platforms like YouTube and Spotify.” It shows: 1) 72% of Americans 12+ consider recordings of people discussing any topic on YouTube that are also available as audio-only shows elsewhere to be a podcast; 2) Advertisers face significant barriers to investment due to inconsistent standards, fragmented reporting, and unclear attribution; and 3) A clear, shared definition and interoperable measurement are urgently needed to realize podcasting’s full economic potential. Regarding defining podcasts, they propose new working definitions as follows: Podcast (noun): “An on-demand audio-driven program featuring episodic content across wide-ranging themes and formats. Traditionally delivered via open RSS and conversational in nature, it can include platform-based distribution and is commonly supplemented by video.” And Video Podcast (noun): “An episodic, on-demand program centered on spoken-word content, where synchronized visuals meaningfully shape the experience.” You can download the white paper here.  

Industry News

Newsmax Stock Soars After IPO

The newly issued shares of media organization Newsmax went through the roof yesterday – rising to $233 per share from its Monday debut of $14 per share. Newsmax stock trades on the New York Stockimg Exchange under the ticker symbol NMAX. CNBC reports that the rise brought the company’s market capitalization to “nearly $30 billion – surpassing the market cap of legacy media companies like Warner Bros. Discovery and Fox Corp.” Newsmax CEO Christopher Ruddy told CNBC, “Americans for a long time have been voting with their remote controls, downloads, apps to say they want Newsmax. Now investors powerfully are buying Newsmax shares because they like us, they value us and they want us to keep growing.” See the CNBC story here.

Industry News

Public Broadcasters Grilled at Subcommittee Hearing

PBS CEO Paula Kerger and NPR CEO Katherine Maher testified before the House Subcommittee on Delivering On Government Efficiency yesterday (3/26) during hearing titled, “Anti-American Airwaves: Holding the Heads of NPR and PBS Accountable.” The Hill reports that Maher faced “intense questioning from Republican members over NPR’s ignoring of the Hunter Biden laptop scandal during the 2020img election, its reporting on the origins of the coronavirus in China, and the investigation into Trump’s ties to Russia during his first term. U.S. Rep. Jim Jordan (R-OH) told Maher, “You guys were 0-for-3 on three of the biggest stories in the country.” Maher was also pressed by U.S. Rep. William Timmons (R-SC) about comments she made before she was CEO of NPR in which she called Donald Trump a sociopath, a racist and deranged and asked how she could helm a news organization with that kind of inherent bias. She replied, “There is strong firewall between me and the newsroom,” and said her political thinking and personal worldview have changed in recent years, adding, “I regret those tweets; I would not tweet them again today.” The story notes that Maher said she “respected” the lawmakers’ concerns and promised NPR is doing more under her watch to “beef up our editorial standards” and “make sure we have more points of view reflected in every story.” Read The Hill’s coverage here.

Industry News

Public Media Execs to Testify Before House DOGE Subcommittee

PBS CEO Paula Kerger and NPR CEO Katherine Maher will testify before a House subcommittee today (3/26) during hearing titled, “Anti-American Airwaves: Holding the Heads of NPR and PBS Accountable.” The Trump administration’s Department of Government Efficiency has the Corporation for Publicimg Broadcasting’s budget in its sights. NPR.org reports Maher says of the hearing, “This could be a perfect storm. That’s why this moment does feel different. It feels as if this is a time that we really do need to step up and make as clear a case as possible.” U.S. Rep. Marjorie Taylor Greene chairs the Subcommittee on Delivering On Government Efficiency and she’s quoted saying, “I want to hear why NPR and PBS think they should ever again receive a single cent from the American taxpayer. These partisan, so-called ‘media’ stations dropped the ball on Hunter Biden’s laptop, downplayed COVID-19 origins, and failed to properly report the Russian collusion hoax. Now, it is time for their CEOs to publicly explain this biased coverage.”

Industry News

WWO: Study Says Podcast Reach Matches TV

This week, Cumulus Media | Westwood One’s Audio Active Group blog looks at data from the recently published Edison Research project The Infinite Dial. The focus is on podcasting’s rise in reach and the blog points to several takeaways for marketers: 1) Podcasting is now a mass reach media vehicle.img Podcasting is no longer a niche platform lacking scale. Podcasts deserve a larger role in media plans as opposed to “test and learn” experimental buys. 158 million Americans, 55% of persons 12+, are reached monthly. Among persons 18-34, 18-49, and 25-54, monthly reach is now 65% to 73%; 2) It is feasible to consider shifting TV budgets to podcasting given that podcast 18-34 weekly reach (52%) is as big as TV’s (52%); 3) Brands targeting women should give podcasts a starring role in media plans: Podcast female audiences have hit record highs in habituation and reach; 4) Among male demographics, monthly reach is now in the low 70% range; and 5) Adopt agency media legend Arnie Semsky’s “5% solution” to podcasts: Allocate 5% of digital ad budgets to podcasts. See the complete blog post here.

Industry News

Edison Research: Podcast Consumption Reaches New High

Edison Research releases its research project The Infinite Dial 2025 (with support from Audacy, Cumulus Media, and SiriusXM Media) that provides insights into “podcast consumption, online audio trends, in-car audio usage, smart speaker usage, social media behaviors, and other digital media habits.” Some of theimg key findings of this edition of the study include that podcast consumption has reached an all-time high with 70% of Americans age 12+ having listened to a podcast; 51% of those Americans age 12+ having watched a podcast; 73% of Americans age 12+ having consumed a podcast in either audio or video format, representing an estimated 210 million people; and 55% of Americans age 12+ now being monthly consumers. The study also looked at in-car audio use and finds that among americans age 18+ who have driven or ridden in a car in the past month (88%), 40% have Apple CarPlay or Android Auto, and 33% actively use one of these systems. You can download the study here.

Industry News

Democrat Starks to Leave the FCC

Federal Communications Commission Commissioner Geoffrey Starks announces he is resigning from the Commission. He issued the following statement: “Today I sent a letter to the president and leader Schumer indicating that I intend to resign my seat as a commissioner this spring. Serving the American people as aimg commissioner on the Federal Communications Commission has been the honor of my life. With my extraordinary fellow commissioners and the incredible career staff at the agency, we have worked hard to connect all Americans, promote innovation, protect consumers, and ensure national security. I have learned so much from my time in this position, particularly when I have heard directly from Americans on the issues that matter to them. I have been inspired by the passion, engagement and commitment I have seen from colleagues, advocates, and industry. Over the next few weeks, I look forward to working with the chairman and my fellow commissioners, and all FCC staff, to further the mission of the agency.” Starks is one of two Democrats currently serving on the Commission.

Industry News

FCC Chair Carr Promotes Launch of Deregulation Initiative

FCC Chairman Brendan Carr is promoting his agency’s new deregulatory initiative, the new docket of which is titled, “In re: Delete, Delete, Delete.” The Commission says it is seeking comment on every rule, regulation, or guidance document that the FCC should eliminate for the purposes of alleviatingimg unnecessary regulatory burdens. This follows President Donald Trump’s Executive Order 14192 titled, “Unleashing Prosperity Through Deregulation” and Executive Order 14219 titled “Ensuring Lawful Governance And Implementing The President’s ‘Department Of Government Efficiency’ Deregulatory Initiative.” FCC Chairman Carr says, “Under President Trump’s leadership, the Administration is unleashing a new wave of economic opportunity by ending the regulatory onslaught from Washington. For too long, administrative agencies have added new regulatory requirements in excess of their authority or kept lawful regulations in place long after their shelf life had expired. This only creates headwinds and slows down our country’s innovators, entrepreneurs, and small businesses. The FCC is committed to ending all of the rules and regulations that are no longer necessary. And we welcome the public’s participation and feedback throughout this process. The American people expect and deserve a government that will efficiently deliver great results. We are committed to doing exactly that at the FCC.”

Industry News

FCC Seeks Public Comments on Deregulation

In a Public Notice titled, “Delete, Delete, Delete,” The Federal Communications Commission says it is “taking action to promote the policies outlined by President Trump…” and are “seeking public input on identifying FCC rules for the purpose of alleviating unnecessary regulatory burdens. We seek comment on deregulatory initiatives that would facilitate and encourage American firms’ investment in modernizing theirimg networks, developing infrastructure, and offering innovative and advanced capabilities.” The Notice goes on to say, “The Communications Act directs the FCC to regularly review its rules to identify and eliminate those that are unnecessary in light of current circumstances, recognizing that in addition to imposing unnecessary burdens, unnecessary rules may stand in the way of deployment, expansion, competition, and technological innovation in communications that the Commission is directed to advance. Government-wide administrative law requires review of rules to ensure that unnecessary—or affirmatively detrimental—rules are not retained.” The public comment period runs through April 15 and the Commission encourages “commenters to consider certain policy factors including cost-benefit considerations, marketplace and technological changes, barrier to entry, and more, as well as statutory and regulatory retrospective review standards.” Read the complete Public Notice here.

Industry News

Newsmax Announces Initial Public Offering

Newsmax Inc announces the launch of its initial public offering, inviting investors nationwide to become shareholders in its television and digital media platforms. Last week the company’s Offering Statement was qualified by the Securities and Exchange Commission. Newsmax is looking to raise up to $75 millionimg with a planned March 31, 2025 listing on the New York Stock Exchange under the ticker symbol NMAX, subject to NYSE approval. This IPO comes shortly after it completed a private Preferred Offering in February raising $225 million. Newsmax CEO Christopher Ruddy says, “Our success with our Preferred raise shows the enormous support our company has as we made thousands of Americans part owners in Newsmax. Now, the initial public offering opens the door for tens of thousands more to join our news revolution and be a part of the first ever company to complete a crowd financed offering on to the main board of the NYSE.”

Industry News

TALKERS Generations 2025 at IBSNYC

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Pictured above is Bold Gold Media Group and Bold Gold Media Foundation CEO Vince Benedetto (left) with WPG, Atlantic City morning host Harry Hurley (right). Hurley is presenting Benedetto’s Foundation with a $5,000 grant from Hurley’s own charitable organization. Benedetto also delivered the keynote address and Hurley served as a moderator at the TALKERS Generations 2025 program on Saturday (3/8) at the IBSNYC 2025 conference.

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Pictured above is WRFH, Hillsdale general manager and lecturer in journalism at Hillsdale College Scot Bertram (right) and Vince Benedetto (left). Both took part in the “Old School/New School/Next School — Learning from Each Other” panel discussion. The panel was sponsored by Comrex.

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Pictured above are (from l-r) Texas-based talk radio host Chris Krok; consultant and WPHT, Philadelphia and Talk Media Network syndicated talk host Walter Sabo; WGDJ, Albany owner and talk radio host Paul Vandenburgh; and TALKERS VP/associate publisher and Harrison Legal Strategies senior partner Matthew B. Harrison sitting on the “Launching and Managing a Career in a Changing Media Industry” panel. The panel was sponsored by Dr. Asa

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Pictured above are Harry Hurley (left) and Red Apple Media Group and WABC, New York owner John Catsimatidis (right) during a one-on-one fireside chat titled, “Setting the Stage.” This segment was sponsored by The Ramsey Show.

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Pictured above are (from l-r): Westwood One talk radio host Rich Valdes; WABC, New York journalist and talk host Dominic Carter; and Salem Radio Network talk host Mike Gallagher on the “Radio’s Place in a Diverse, Digital World” panel, sponsored by Radio America and Our American Stories.

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Pictured above are (from l-r): WICC, Bridgeport talk host Lisa Wexler; iHeartMedia VP news/talk/sports Chris Berry; and WRVA, Richmond, Virginia talk host Jeff Katz on the “Finding Truth in an Age of Misinformation” panel, sponsored by Premiere Networks.

TALKERS will present more coverage from Generations 2025 at IBSNYC 2025 throughout this week.

All photos by Olivia Mannarino

 

Industry News

TALKERS News Notes

The Salem Radio Network nationally syndicated program “Armed American Radio,” hosted by Mark Walters, adds new affiliates as Steckline Communications’ KGYN-AM, Guymon, Oklahoma; K292HJ, Liberal, Kansas; and Taylor Made Broadcasting’s KGLC-FM, Miami, Oklahoma add the show to their lineups.

PodcastOne will participate in the upcoming 37th Annual ROTH Conference taking place March 16-18. PodcastOne president Kit Gray and CFO Ryan Carhart will host one-on-one meetings with institutional investors on site during this annual invitation-only event.

Industry News

Former Radio Exec Billy Freund Dies at 58

Billy Freund, former senior executive at Katz Media, Triton Media, Westwood One, and other entrepreneurial endeavors, passed away on Monday (3/3) at age 58 due to complications from Frontotemporal Degeneration and ALS. Freund leaves behind his wife Sue Freund, managing partner at Crossover Media Group. There will be a Mass the first week of April in Manhattan Beach, California, at American Martyrs Catholic Church followed later that day by a celebration of Billy’s life with family and friends. In lieu of flowers, the Freund family asks that contributions be made in Billy’s memory to The Association for Frontotemporal Degeneration.

Industry News

TALKERS News Notes

Westwood One is presenting a total of 19 NCAA Men’s and Women’s Basketball games from Conference Championship Week beginning on Saturday (3/8) with the Ohio Valley Conference Championship game, and continuing through Selection Sunday, March 16, with broadcasts that day of the Ivy League, the SEC, and the American Athletic Championship games. Westwood One will also broadcast Selection Sunday, revealing the 68-team field for both the men’s and the women’s tournaments. Jason Horowitz will host Selection Sunday coverage with PJ Carlesimo and Debbie Antonelli as analysts.

iHeartMedia and Charlamagne Tha God’s Black Effect Podcast Network announce the debut of “Hunting 4 Answers,” a daily true crime podcast dedicated to shedding light on the silent epidemic of missing and murdered Black women in America. New episodes will post every weekday beginning February 24. Hosted by Atlanta journalist Hunter Gilmore, “Hunting 4 Answers” will bring attention to the heart-wrenching and often ignored stories within the Black community that deserve to be told. The podcast will highlight both current and cold cases of missing and murdered Black women and girls across the country.

Virtual News Center adds affiliates WLVL and WEBR, serving Buffalo/Niagara Falls, New York. Anchoring the news for WLVL and WEBR are broadcasters Peter Kileen on weekdays and Sandi Conner on weekends.

Industry News

New Vince Coglianese Show Replaces WWO’s Dan Bongino Show

Cumulus Media announces that current WMAL-FM, Washington, DC afternoon drive host Vince Coglianese is taking over as host of the Westwood One nationally syndicated 12:00 noon to 3:00 pm program currently hosted by Dan Bongino, who will exit after his March 14 show to become deputy FBI director. The deal includes “The VINCE Show” airing in the early afternoon daypart and the one-hour “VINCE” podcast dropping daily. Silverloch Productions, founded by Dan and Paula Bongino, will produce the VINCE podcast to be distributed by the Cumulus Podcast Network. “The VINCE Show” will launch on Westwood Oneimg with more than 250 affiliate stations. Coglianese comments, “I am beyond thrilled to be stepping into this role with Westwood One and Silverloch and can’t thank my WMAL family in Washington enough for the eight incredible years we’ve already spent together. I also want to offer a special thank you to Dan Bongino for selflessly returning to service for his country. His decency and sacrifice are a true testament to his character. Now we take things to the next level. I’m deeply conscious of the history-making legacies of these broadcasts, which is why we will be delivering the ultimate three-hour live radio show and one-hour podcast for the millions of Americans who demand the truth.” Westwood One president Collin Jones adds, “Vince’s star has been on the rise, and we’re thrilled to welcome him to the unparalleled Westwood One platform to expand his reach even further. Vince’s unparalleled ability to combine realism with sharp political insight makes him the ideal host to captivate audiences across both live radio and podcasting. ‘The VINCE Show’ and ‘VINCE’ podcast will quickly become cornerstones of our industry-leading conservative talk lineup.”

Industry News

Tavis Smiley Show Adds New Affiliates

SmileyAudioMedia, Inc announces four new affiliates for the “Tavis Smiley” show. The program is nowimg heard on WERE, Cleveland; WOLB, Baltimore; WDBZ, Cincinnati; and KDEE-FM Sacramento. The “Tavis Smiley” program is now heard in 40 markets across the United States, including New York, Los Angeles, and Chicago. Tavis Smiley says, “The show’s expansion into four additional high-profile markets underscores our ongoing commitment to enhancing the show’s innovative and unapologetically progressive programming. Following November’s election, the demand for our programming is growing exponentially. We will continue to deliver enlightening and empowering content aimed at African Americans and other people of color.”

Industry News

Newsmax Closes Preferred Offering; Preparing for IPO

Newsmax Inc. announces the closing of its previously announced offering of Series B Preferred Stock. Newsmax says the offering exceeded its initial target of $150 million with the company closing last week on its maximum offering amount with gross proceeds of $225 million, before the deduction of placement agent fees and other offering expenses. More than 8,000 accredited investors participated in the private offering.img Now, is submitting IPO offering materials with the SEC and is seeking a public offering with a planned listing on the New York Stock Exchange under the symbol “NMAX” later this year. Newsmax CEO Christopher Ruddy states, “This achievement reflects the strong results Newsmax has demonstrated and testifies to the trust and support the company maintains with investors, viewers and friends. We’d also like to thank Digital Offering LLC, for their expertise, hard work and their positive commitment to supporting us throughout this process. We are excited to be one step closer to our upcoming IPO which will provide us a tremendous opportunity for growth. A public offering will allow tens of thousands of Americans to directly partner with us and join our news revolution. We look forward to delivering long-term value to all of our shareholders.”

Industry News

Former NY Governor Patterson Joins 77WABC Show

Red Apple Media announces that former New York Governor David Patterson is joining 77WABC for the program “Left vs. Right” alongside host James Flippin. The station says. “‘Left vs Right’ is a riveting debate every Saturday, from 4:00 pm-5:00 pm, of who’s right, who’s wrong, and where is the common-senseimg solution that brings both sides together for progress and unity. Patterson and Flippin battle the political, social, and economic differences, ultimately landing on common sense and the truth in every situation.” Red Apple owner John Catsimatidis says, “I have known David for many years. He is a common-sense politician, with the ability to make insightful observations about national and local politics. David represents the Democratic perspective with a level-head and a focus on finding the common ground that unites us and moves us forward. Our listeners already know David. His entrée as a regularly scheduled co-host of ‘Left vs. Right’ will be a welcome addition to our listeners.” Patterson says, “I am thrilled to be a part of the permanent WABC Radio lineup and to represent the left side of things. As Americans, we have more in common than we might realize. With common sense, we can come together as Americans and New Yorkers and solve our problems. I’m looking forward to working with James and helping to bring New Yorkers together.”

Industry News

RTDNA Critical of Trump Press Pool Strategy

The Radio Television Digital News Association is strongly condemning President Donald Trump’s edict that he and not the White House Correspondents Association, will be selecting members of the official White House press pool. RTDNA president and CEO Dan Shelley states, “No president, or any public official,img should have the right to handpick the journalists who cover them. Doing so gives them license to select only news outlets whose coverage they deem positive and exclude responsible journalists whose reporting, although fair and accurate, the administration may not like. We call on the Trump administration to reverse this decision without delay so that the American people, and the world, can be assured they are getting a complete and accurate account of the activities of the President of the United States. This is especially critical during times of crisis.”

Features

New York Radio Team Finds a Home in Cape Town

By Dr. Andrew Gladding, EdD
Chief Engineer
WMCA / WNYM, New York

 

The power of broadcast radio stems from its genesis, which is the use of audio technology and storytelling to transmit messages to large audiences. As industry professionals, we are all acquainted with the power and reach that our trade provides. However, all stories must begin with the spark of an idea. In the case of the curious collaboration between a college radio station in New York and a community radio station in South Africa, this idea started with a simple conversation.

The relationship between 88.7FM WRHU Radio Hofstra University and 89.5FM Bush Radio in Cape Town South Africa began purely as a matter of proximity. In the winter of 2018, I happened upon Bush Radio while in South Africa while on a family vacation. Meeting the passionate broadcasters at Bush Radio has resulted in a fruitful broadcast collaboration spanning six years and many exchanges of audio, information and support between our two broadcast organizations. Students at WRHU in New York, WRCT in Pittsburg and members of Bush Radio  co-produce a weekly show called “The 1World Community Radio Show,” which features interviews and music from around the world. WRHU’s Ricky Hubert, WRCT’s Cody Hmelar and Bush Radio host Lydia Marwanqana connect weekly to create a truly unique program that provides a world stage for young, aspiring talent. The show has become a centerpiece of programming for both stations and an example of how stations across the globe can work together to create engaging, community focused audio content. It has also allowed staff members from both stations to develop insight into each other’s cultures and communities.

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Pictured above (from l-r) are: Sturgeon Records President David Chapman, Salem NY Chief Engineer Andy Gladding, Bush Radio engineer Renato Van Schalkwyk, WRHU general manager John Mullen, Bush Radio managing director Brenda Leonard, Bush Radio host Jasnine Roberts, WCWP general manager Dan Cox and WKZE “Night Shade” host Paul Higgins at the Bush Radio Studios in Salt River, Cape Town.

In the fall of 2024, members of Bush Radio came to New York City and Washington DC  to cover the presidential elections. The purpose of the trip was to find new ways to combat journalistic misinformation. The visit exposed Bush Radio staff members to American journalistic values, broadcast operational practices provided the international broadcasters with an up-front look at the US democratic process in action.

In February of this year, In the spirit of maintaining and strengthening our broadcast partnership, five members of New York radio and audio media , including myself, traveled to Cape Town to see how the Bush Radio folks used their FM reach and power to serve their community. The goals of this part of the exchange were to deepen our understanding of South African media, operations, practices and workplace culture. We went into this journey with our minds and hearts wide open, ready to see how the craft that we know and love was practiced on the other side the world.

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Pictured above is Andy Gladding working with Bush Radio engineer Renato Van Schalkwyk to install Comrex hardware in the Bush Radio Air Studio.

The results of this visit were eye opening. During our visit to Cape Town, we observed several similarities between our stations in New York and our South African counterparts. The Bush Radio staff was extremely dedicated to their station and took great pride in serving their community. They used their centrally located studies as both a broadcast center and training facility, with a thriving mentorship and intern program. We also noticed that they followed almost identical practices and standards as we do in the USA, ranging from technical specifications for broadcast engineering to maintaining programmatical integrity. Even the energy and excitement among the staff in the studios and reporting from the field was comparable to any well-run US broadcast entity. This is mainly due to the fact that the folks who run Bush Radio, specifically Managing Director Brenda Leonard and Program Director Adrian Louw, execute a comprehensive and extensive training and operational workflow at the station. Bush Radio holds the proud distinction of being the first licensed community radio station in South Africa, which was achieved with great effort and sacrifice during a time when the practice of community radio was non-existent in the country. Therefore, the management is very observant and powerful of the weight that they carry and this respect is passed along to the station members.

We also noticed some stark differences. Due to the relatively young nature of the South African democracy, there appeared to be a deeper connection between station and community. Bush Radio is involved in many different aspects of Cape Town governance, culture and outreach and this is reflected in their on-air product and station ethos. We also observed that many members of the general public were familiar with the station and proudly considered themselves to be regular listeners and supporters. The station was closely intertwined within the fabric of the community, which is both wide and diverse.

We also noticed that there was an intrinsic willingness between Bush and other community stations to work together. During our visit, we had the opportunity to visit a number of stations in communities around the Western Cape region, including Zibonele FM and The Voice of the Cape. We heard the term “partnership” and “sister station” during our visit many times, which demonstrated a visible willingness between teams at different organizations to work together and collaborate. I personally believe that this positive attitude for partnership and outreach has been a driving force in the successful collaboration WRHU has enjoyed with Bush Radio.

During our visit, the New York contingent felt this energy and openness, which in turn motivated us to jump into the spirit of the occasion. I personally worked with the Bush station engineering team on some facility maintenance and technical improvements, while other members of the crew lent their wisdom and knowledge to the venture. Laura Schaffer, the General Manager of Salem Media of New York had sent us down with a “broadcasters care package,” comprised of surplus equipment and spare parts from New York. The staff at Bush Radio was happy to receive the gear and began using it almost immediately.

The exchange of knowledge was not limited to technical engineering. WRHU’s John Mullen and Dan Cox ran a workshop on sales, marketing and workflow, while Sturgeon Records owner and engineer Dave Chapman taught the station members multi-track production. WKZE’s Paul Higgins, a world music producer, worked with the station’s air staff on interviewing techniques and even conducted an interview with famed producer Steve Lillywhite on 89.5FM, which was re-broadcast to the USA live. The experience of giving and sharing knowledge was both exciting and rewarding.

However, what we received in return was even more fulfilling. Even though we were strangers from another part of the world, we felt strangely at home at 89.5FM. The folks at Bush Radio were excited to show us their station, city and culture and made sure that we enjoyed a completely immersive experience. We saw all sides of the area, from the sparkling beaches and stunning views of the harbor from the top of Table Mountain to areas that were struggling and people that were fighting to survive. Throughout all of our travels, we noticed one constant: Radio was an integral part of all of the communities that we visited. Part of this can be attributed to a lack of broadband access across the region, but I personally believe a larger factor was based around the spirit of the South African people trusting in and embracing their local radio stations.

Considering this current period of uncertainty and transition in the US, it was refreshing to experience radio being used as a force for community connectivity, outreach and positivity in a far-away part of the world. Our team returned from the trip, refreshed with new ideas on how we could use our experience to grow and improve our own stations. One of these action items has gone into effect almost immediately. Since our return, the 1World Community Show has grown into an open-source network, which includes new domestic and international partners. Stations on the network now include WRCT-Pittsburgh, WCWP-LIU Post, WKZE-Red Hook, KCSS-UC Stanislaus, WVCR-Siena College and Kinvara Community Radio in Ireland, in addition to WRHU and Bush, all eager to share audio content and ideas. I personally hope to see the connection between all of our stations, along with this beautiful collaborative relationship, grow larger and endure way into the future. As one Bush Radio station member told me, “the color of our skin may be different, we may pray to other gods and we are from separate countries and cultures. However, our love for radio is above all that, which makes us all the same.”  Considering the diversity of storytelling that we each do with the power of broadcasting, it’s nice to know that our passion for the craft and industry can unite us and break down barriers. I look forward to our next adventure with the Bush Radio staff. If anyone reading this would like to get involved in radio outreach and establish a similar program or help expand technical support for our new “sister stations,” please feel free to reach out. Your contributions will not be unappreciated. You can find out more about the 1World Community Radio Network at www.1worldcommunityradio.com

Dr. Andrew Gladding his chief engineer at Salem Media Group’s WMCA and WNYM in New York. He can be emailed at andrew.gladding@salemcommunications.com

Industry News

Trump Executive Order Demands Federal Agencies Answer to the President

An executive order signed by President Donald Trump on Tuesday (2/19) titled, “Restoring Democracy and Accountability in Government requires that all federal agencies – those set up by Congress as independent agencies – run all action through the White House before it becomes official. The order implies that the agencies in question – including the Federal Communications Commission – are under the purview of theimg executive branch and must therefore: “(1) submit draft regulations for White House review—with no carve-out for so-called independent agencies, except for the monetary policy functions of the Federal Reserve; and (2) consult with the White House on their priorities and strategic plans, and the White House will set their performance standards. The Office of Management and Budget will adjust so-called independent agencies’ apportionments to ensure tax dollars are spent wisely. The President and the Attorney General (subject to the President’s supervision and control) will interpret the law for the executive branch, instead of having separate agencies adopt conflicting interpretations.” The order also argues that since the president is elected by the people and all agencies are accountable to the American people, therefore the president represents the will of the people. Critics of the move are questioning the constitutionality of the order and some expect this matter will be decided by the courts.

Industry News

RTDNA Requests White House Reinstate AP Reporters

The Radio Television Digital News Association is requesting that Associated Press reporters and photographers be reinstated in their access to the Oval Office and Air Force One. The administration revoked the AP’s press pool designation for events occurring in the Oval Office and the president’s aircraft because of the organization’s use of the AP Stylebook. That criticism includes that news organizations are referencing the Gulf of Mexico instead of the Gulf of America. The administration also said the AP isimg “weaponizing language through their stylebook to push a partisan worldview in contrast with the traditional and deeply held beliefs of many Americans and many people around the world.” RTDNA president and CEO Dan Shelley states, “The current White House moves targeting one of the world’s oldest and most respected news outlets are outrageous and unacceptable. It is the Trump administration, and not the Associated Press, that is trying to contort facts so that they align with its often divisive, and sometimes completely erroneous, version of the truth. We protest the administration’s actions in this instance and object to its effort to shape shift legitimate fact-based journalism to better resemble its alternative versions of the truth.”

Industry News

NAB’s LeGeyt: Now is a “Challenging Time to Be a Broadcast Journalist”

National Association of Broadcasters president and CEO Curtis LeGeyt spoke at The Media Institute’s 2025 Communications Forum yesterday (2/19) and addressed a number of issues including NAB’s belief that the Federal Communications Commission’s broadcast ownership rules need to be modified. However, he also addressed what he called the “elephant in the room.” “This is a challenging time to be a broadcast journalist.img It’s not easy to report on the deluge of information (and misinformation on social media) that is shaping our world. Especially in cutting through polarized rhetoric to find the truth. And yet, there has never been a more critical time to arm Americans with the facts and let them make their own decisions. To fulfill this mission, our newsrooms must be able to report without fear or favor. This isn’t just a constitutionally protected right – it is fundamental to serving our communities. And it’s a right we’ve had to defend time and time again since our country’s founding. Efforts to limit the ability of broadcasters to report the facts hinders the public’s right to know and chills free speech. Americans deserve the full and fair reporting that broadcasters provide and NAB strongly defends our members’ First Amendment rights and their vital role in maintaining an informed public. Our democracy relies on journalists’ ability to report the news without the risk of government retribution. In a media environment flooded with social media misinformation and cable news politicization, this role has never been more important.”

Industry News

TALKERS News Notes

RADIO HITS DIGITAL MILESTONE. The radio industry has reached a significant milestone in its digital transformation, hitting $2.1 billion in digital revenue in 2024, according to the latest annual digital benchmarking report from RAB and Borrell Associates Inc. The 13th annual report highlights the increasing role of digital advertising in stabilizing the industry’s financial outlook, with digital revenue now accounting for nearly 25% of the average radio station’s total income…..SPEAKING OF YOUTUBE.Shelly Palmer reports: Shortly after it launched, YouTube changed the way we consumed video. It grew powerful in tandem with the evolution of smartphones as it redefined our video viewing experiences. Now, YouTube has transcended its original form factors to officially become a television-first platform. CEO Neal Mohan revealed that viewers now watch more than one billion hours of content on their TVs every day, surpassing mobile viewing. For the past two years, YouTube has been the most-watched streaming service in the U.S., according to Nielsen. The shift toward TV screens is no accident. YouTube has redesigned its TV app to function more like a traditional streaming service…..SUPER BOWL AUDIENCE HITS HISTORIC HIGH. An estimated 127.7 million viewers tuned in for Super Bowl LIX (2/9) according to Nielsen, making it the largest audience for a Super Bowl and for a single-network telecast in TV history. Super Bowl LIX aired on FOX, FOX Deportes and Telemundo and streamed on Tubi from approximately 6:42 PM ET to 10:16 PM ET.  This flies in the face of all other pop culture media trends which follow a pattern of fractionalization…..AAR CONTINUES TO GROW. Armed American RadioThe syndicated “Armed American Radio” live stream hosted by successful broadcaster-Second Amendment defender Mark Walters is now available Monday through Friday 4:00-5:00 pm ET and Sundays 8:00-11:00 pm ET on You Tube at Armed American Radio, on Rumble at Armed American Radio, on Facebook Live at Facebook.com/armedamericanradio, on X (Twitter) @aarmark and www.armedamericanradio.com. Now streaming the live video feed on multiple platforms for viewers, the show’s podcast just crossed 20 million downloads last week.

Industry News

WGN Radio Extends Contract with Morning Host Bob Sirott

Bob SirottWGN AM 720, Chicago today (2/5) announced a multi-year extension with morning show host Bob Sirott who is heard 6:00 am to 10:00 am weekdays.  “Management has given me a terrific on-air and behind-the-scenes team, plus freedom to do whatever I want,” Sirott tells TALKERS. “That’s why waking up at 4:30 am is fun now. Actually…that last line is a lie.” Sirott has been the station’s morning drive host since 2020. The station reports, listeners can expect to hear hyper-local stories along with news and conversations related to health, tech, business, travel, entertainment, lifestyle, and where to find the best Chicago-style hot dog.  “Bob’s work ethic, focus and character is the stuff of legends in the broadcast industry,” said WGN Radio vice president and general manager Mary Sandberg Boyle. “He’s an excellent communicator and continues to strategically engage and connect with the WGN Radio audience daily. Bob is one of the best in the business and we’re proud to have him as part of the WGN Radio team.”  Generations of Midwesterners have grown up with lifelong Chicagoan Bob Sirott whose acclaimed broadcast career spans five decades as a radio host, DJ and television news anchor. Sirott is a national Emmy award-winning journalist who received a 2022 Dante Award from the Joint Civic Committee of Italian Americans and a 2022 Silver Dome Award from the Illinois Broadcasters Association.

 

Industry News

Nielsen Publishes “The Record: Q4 U.S. Audio Listening Trends”

NeilsenNielsen published “The Record: Q4 U.S. Audio Listening Trends” (2/3) – a quarterly report card on how U.S. consumers spend their audio listening time, fueled by data from Nielsen and Edison Research.

Here are some highlights from the Q4 (October-December) 2024 report: 

• Audio accounted for nearly 20% of Americans’ daily media time in Q4 2024 – which translated to 3 hours and 54 minutes of daily listening across both ad-supported and ad-free platforms like radio, podcasts, streaming music services and satellite radio.

• Listeners spent 67% of their daily time with ad-supported audio with radio, 18% with podcasts, 12% with streaming audio services and 3% with satellite radio.

• Among 18-34 year-olds, radio accounted for 47% of daily ad-supported audio time (down from 51% in Q3), where podcasts accounted for 32%.

• Adults 35+ spent 74% of daily ad-supported audio time listening to radio and only 13% listening to podcasts.

For additional data tables and commentary, visit the full report here.