Top News/Talk Media Stories for Week of September 16-20
The presidential race and polls constituted the week’s #1 story in the talk media. It was followed by the migrant crisis at #2 with ongoing conversation about the Springfield, OH controversy. Escalating Middle East tensions took the #3 spot. #4 was the economy, inflation, and interest rates. #5 was the Russia-Ukraine war. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS. It is published every Friday at Talkers.com. See this week’s complete chart here.
Salem Radio Network talk host (and former political candidate) Larry Elder will host a two-hour Trump/Harris Pre-Debate Special from 7:00 pm to 9:00 pm Eastern next Tuesday, September 10th prior to the start of the ABC News debate between former President Donald Trump and Vice President Kamala Harris. 
The program will air live on the Salem Radio Network (SRN) and on Salem News Channel (SNC) and will feature analysis and insight from Elder, as well as SRN/SNC talk hosts Mike Gallagher (reporting live from a debate-watching party in Tampa), 
Dr. Sebastian Gorka, and Dennis Prager. Additional perspective on the issues facing America in advance of the debate will be supplied by Tony Perkins, president of D.C.-based Family Research Council and host of the weekly Salem Media Group news program, “This Week on the Hill.” Phil Boyce, Salem’s SVP/spoken word formats, tells TALKERS, “Larry Elder’s solid experience as a talk show host – as well as perspective he gained as a candidate for Governor of California and President of the United States – makes him uniquely qualified for this pre-debate special role. His insight and knowledge are unmatched.” 
NOTE: Current SRN Larry Elder affiliates will receive the special as Hour #2 and Hour #3 on Tuesday’s (9/10) program; non-Elder stations wishing to clear the special can contact the Salem Radio Network affiliate representative for their region: East of the Mississippi, 
Michael Berry has been added to Premiere Networks all-star line-up of nationally-syndicated talk talent. Effective October 7, Houston’s top-rated talk show host will be available to stations nationwide on a two-hour weekday evening program. Currently heard on 25 affiliates in independent syndication across the U.S., “The Michael Berry Show” will continue to originate from iHeartMedia Houston’s NewsRadio 740 KTRH in the 5:00 pm to 7:00 pm CT weekday timeslot. “The Michael Berry Show” features the colorful radio personality and “Czar of Talk” as he discusses news, politics, and culture with his insightful and straightforward commentary that’s accessible to a broad range of listeners. 
“I’m fired up to join the team that brought Rush Limbaugh, my hero, to America, alongside my talented friends Clay Travis, Buck Sexton and Jesse Kelly, and legends like Sean Hannity and Glenn Beck,” Berry tells TALKERS. “Being a part of the talk radio industry is already a literal dream come true, but being supported and represented by Premiere, the best in the biz, is big time.” “Michael has become one of the top voices in the world of talk radio, and we’re excited to expand his program to even more stations across the country,” said Julie Talbott, president of Premiere Networks. “His relatable style, keen intellect and deep connection with listeners drive success for affiliates and sponsors alike, which are qualities we look for in our syndication partners.” Ranked at a lofty #7 on the TALKERS Heavy Hundred, Berry is one of the most original conservative voices in talk media. With a career spanning over two decades, his radio journey began in 2005 with his weekend program, “Michael Berry’s Real Estate Review,” on NewsRadio 740 KTRH. His success led to a weekday talk show on Talk Radio 950 KPRC, where he quickly gained a loyal following. During that time, he also hosted various timeslots on KPRC, in addition to serving as operations director for KTRH, KPRC, and KBME from 2007 to 2011. Before his radio career, Berry served as a three-term Houston City Council member and Mayor Pro Tem. During his tenure, he was named “Councilman of the Year” by the Houston Police Officers Union. He holds a B.A. in Political Science from the University of Houston, a J.D. from the University of Texas School of Law, and an LL.M. in International Commercial Law from the University of Nottingham. He has worked as an attorney, real estate developer, and restaurateur. Berry is a passionate supporter of veterans’ causes serving as the national spokesman of Camp Hope, which assists veterans and their families beating PTSD. He does an annual drive for St. Jude Children’s Research Hospital and hosts an annual adoption and fostering special, as well as yearly specials focused on mothers, fathers, veterans, law enforcement and teachers. Berry resides in Houston with his wife, former Texas Secretary of State, Nandita Venkateswaran Berry, who hails from India, and their two sons, both of whom were born in Ethiopia. For more information, click here to visit his website. 
Joe Rogan Tops Podcast Ranking in the U.K. Podcaster and media personality Joe Rogan’s popularity is strong on both sides of the Atlantic. This is according to Edison Research in releasing the Top 25 Podcasts in the UK based on reach for Q2 2024 among weekly podcast listeners age 15+. Remaining in the same rank order in the top three are “The Joe Rogan Experience,” “The Diary of a CEO with Steven Bartlett,” and “Sh**ged Married Annoyed.” To see the entire list, please 
Rob Parker’s “Sports Rap Radio” in Detroit Discontinues Broadcasting. According to reports in Barrett Media and Awful Announcing, less than 90 days after launching the country’s first all-Black sports radio station, Rob Parker’s “Sports Rap Radio” is no longer on the air. The groundbreaking format debuted on June 4 on WXYT AM 1270 which FOX Sports Radio host Parker and a group of backers leased from Audacy. On August 27 at 5:00 pm ET, Sports Rap Radio programming was removed from WXYT, with Parker explaining the station’s second round of funding didn’t come through. “Sports Rap Radio, the idea and concept, is viable and serves the underrepresented Black community in sports-talk radio,” Parker said. “I’m proud that we were able to launch the first all-Black sports talk station in this country. I’m proud of the product the staff delivered. But I’m devastated that I couldn’t deliver this for our culture. I failed my people.” Parker had been working on the concept since 2020 taking note of there being no Black full-time sports radio hosts in Detroit. According to the reports, it’s not just Detroit – minority hosts have long been underrepresented by sports radio stations around the country. Only 10-14 percent of the on-air talent on nearly 800 sports radio stations around the country were Black or Hispanic as recently as 2020. Audacy has flipped WXYT back to its BetQL Network.
media platform to tout home improvement e-commerce as heavy AM/FM radio and podcast listeners are more likely to shop online; 2) AM/FM radio generates significant incremental reach for home improvement TV campaigns: Recent TV campaigns for The Home Depot saw significant lift in reach with the addition of AM/FM radio, especially among younger demos; 3) AM/FM radio generates three times the sales lift of TV in a historic Nielsen TV and AM/FM radio sales effect study for a home improvement retailer; and 4) Home improvement media plans are overweight on linear TV and underweight on audio: The optimized plan should consist of 45% AM/FM radio, 30% linear TV, and 24% podcasts. 
story that was used in a Google ad to read: “Harris Picks Tim Walz – 215,000 MN Families Win.” WDAY says it wrote no such headline. Hallstrom tells The National Desk, “They lied to everybody who saw that ad, and they misled them into believing that there is a news organization, with a 100-year history in our community of doing good solid journalism, that not only took sides in a political debate, if you will, but also openly performed cheerleading exercises on behalf of that candidate in their news headlines in their story. That’s wrong.” Washington, DC television outlet WJLA-TV writes, “A source familiar with the Harris campaign’s advertisement team told Axios the campaign buys ads with news links to give more context to voters searching for information about Harris.” Hallstrom responds to that saying, “I don’t care what their intent was or what they were hoping to do. All I care about is what happened to us. We have reporters in our newsroom who have been working in this market for decades to build their credibility as an objective and unbiased reporter.” 
Humility means to be teachable. It’s the most important trait of great leaders and managers. For years I looked forward to focus groups to reveal the top-of-mind awareness of media among listeners. These groups always reminded us of a listener’s life priorities which never included radio listening! They taught us the correct secular language to use in promos and slogans, and what they remembered versus what we wanted them to remember.
In a research piece posted on the Radio Television Digital News Association’s website, Syracuse University research professor of broadcast & digital journalism Bob Papper and Syracuse University associate professor of broadcast & digital journalism Keren Henderson reveal this year’s radio news salaries fell 2.5%. With 2024 inflation at 3.1%, real wages (actual wages minus inflation) dropped 5.6%. Real wage radio salaries have lost .5% (2021); 6.6% (2022); 1.9% (2023); and 2.5% (2024). Thus, a total wage loss of 11.5% over the last four years. While the median salary for news directors remained steady, the average salary increased 6.7%. An average reporter’s salary dropped .9%, but the median salary is up 12.5%. News producers did even better with average salary (+5%) and median salary (+10.4%). News anchors, sports anchors and sports reporters, however, all lost ground in both average and median salaries. Web producers/editors dropped slightly on average and held even on median. Historically, non-commercial radio salaries have been substantially higher than commercial radio salaries, but Papper and Henderson note that’s not the case this year. They write, “When we look at large and major markets, all the average commercial salaries are higher than non-commercial salaries, and median salaries are fairly close. Overall, commercial radio salaries in large and major markets went up a whopping 23.5% [while] non-commercial salaries went down 8% from a year ago. The drop in radio news salaries lies almost entirely in the non-commercial world.”
Following up on a story reported yesterday (7/22) in TALKERS, an Audacy Insights Team blogpost (“Local News Radio Listenership Soars”) cites Nielsen Audio listenership increases following the July 13 assassination attempt on former President Donald Trump. Leading up to quoting specific stats, the research piece states, “Local news audiences are incredibly engaged” and are “twice as likely to stick around through radio ads compared to the average listener. These listeners trust local news radio for its reliable voices and factual reporting.” On July 13, Audacy news stations “saw a 32% jump in streams compared to the same day the week before. Mobile streams led the way with a 45% increase, while smart speaker usage rose by 30%.” The assassination attempt took place in Butler, PA, roughly 40 miles from Pittsburgh where Audacy news/talk KDKA-AM “experienced a 55% increase in streams.” Meanwhile, its Los Angeles all-news operation, KNX, “saw a 41% rise.” Per the Audacy blog, “Spikes in listenership across digital audio platforms confirm that local news radio stations are truly with you during critical times, offering reliable and detailed coverage when needed most.” Engagement continued leading up to last Monday (7/15), the first day of the Republican National Convention, as Audacy news stations “experienced a 5% rise in listenership compared to the previous Monday.” The Audacy blog contends approximately two of three (65%) all-news listeners “trust radio hosts for news updates, compared to 30% who look to social media influencers for such information.” The July 13 assassination attempt “highlights the essential role of local news radio. With a significant boost in listenership and a clear preference for trustworthy, community-focused reporting, local news radio remains a key player in delivering reliable news.”