Monday Memo: Water You Known For?
By Holland Cooke
Consultant
My kitchen faucet wouldn’t shut off. It died, of old age. Things start doing that when your “new” house turns 25.
With replacement hardware inbound from – where else? – Amazon, we’re coping, filling pitchers in the first-floor loo. Yet, days later, we still reach for the broken kitchen faucet, force-of-habit.
WHAT IF someone pushes your station’s button, or goes to download your podcast, and nothing comes out?
What are you known-for? What would be missed if you weren’t still doing it?
Explain that-you-do what-you-do-well, things listeners thirst for, especially things they can only get from you. And make every effort to deliver.
Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke
accuses FOX of “engaging in an extensive and unlawful campaign to block competition in the market for right-leaning pay television news, including Newsmax.” 
A FOX spokesperson responded with the following: “Newsmax cannot sue their way out of their own competitive failures in the marketplace to chase headlines simply because they can’t attract viewers.” Newsmax issued the following statement in response to that saying, “If Newsmax was such a ratings failure, why has FOX spent so much time, energy, and resources to suppress us, block us, and denigrate us? The answer is obvious. Also please note that FOX in its statement does not deny any of our serious allegations.”
exclude or marginalize competitors like Newsmax. Further, Newsmax alleges that FOX News, “described in the complaint as a ‘must-have’ channel for distributors, leverages its market power to impose restrictions that harm consumers, stifle competition, and drive-up costs across the pay TV ecosystem.” Specifically, Newsmax alleges that “FOX conditions access to FOX News on 
agreements by distributors not to carry or to restrict competing right-leaning news channels. If distributors carry Newsmax, FOX forces them to also carry low-demand channels like FOX Business or FOX Sports 2 in their most widely viewed tiers, triggering potentially tens of millions in extra fees. These clauses penalize distributors for placing Newsmax in basic packages by requiring simultaneous promotion of FOX less popular channels.” Also, Newsmax alleges that FOX has pressured its guests to not appear on Newsmax, as well as has run online smear campaigns and hired private investigators targeting Newsmax executives to damage the Company’s credibility. Newsmax is asking the court to: 1) Declare FOX’s conduct unlawful under federal and state antitrust laws; 2) Award monetary damages as permitted by law; 3) Enjoin FOX from continuing exclusionary contracts and monopolistic practices; and 4) Order equitable relief to restore competition in right-leaning pay TV news.
“Longtimers” and notes that 77% of “First-Years” are consuming podcasts while actually watching the video compared to 69% of “Longtimers” doing the same. Edison says that most new consumers and established podcast fans are actively watching while listening to video podcasts but that video is even more important for engaging with new audiences. While “Longtimers” currently have an affinity for audio only podcasts, that may change over time. Edison concludes that although podcasting is an audio-first platform, “many creators and marketers are likely missing an audience acquisition and engagement opportunity by not considering how to fit video content and video platforms into their strategic planning.”
Artificial intelligence now makes it possible to replicate a human voice with striking accuracy. For broadcasters, podcasters, and content creators, the central question is: When does using or imitating a voice become a legal problem? The answer depends on the person being imitated, the purpose of the use, and the rights attached to that voice. Below is a six-bucket framework to help evaluate the risk.
role in the decision-making journey, often sparking the craving before any digital ad or social scroll can. In fact, the survey shows a measurable lift in intent: consumers targeted by radio campaigns were 4% and 7% more likely to visit, reinforcing radio’s power to drive foot traffic.” Further, the study shows that “89% reported making last-minute meal decisions while in the car—right in radio’s sweet spot. Additionally, 84% believe it’s smart for fast food restaurants to use radio advertising to inform customers about menu items and deals. And notably, 82% admitted that simply hearing ads about food can make them feel hungry, highlighting radio’s unique ability to trigger cravings and drive immediate action.” 
advertising opportunities for brand partners, packaging assets across each portfolio to create unique and exclusive multi-platform solutions. Westwood One will also distribute audio and video content on Rumble’s video platform. Westwood One president and Cumulus EVP corporate strategy and development Collin Jones says, “This partnership represents a powerful alignment between two media innovators. By combining our premium podcast inventory with Rumble’s dynamic creator ecosystem, we’re creating a new frontier for host-read advertising that delivers authenticity, scale, and brand safety.” Rumble CEO Chris Pavloski, adds, “We’re excited to partner with Cumulus Media and Westwood One to bring advertisers closer to the creators and audiences they care about. This collaboration allows us to create new monetization opportunities for our creators while offering brands a trusted and effective way to connect with engaged communities.”
Myers/Naples; Jacksonville; Pittsburgh; Indiana, PA; Greensburg, PA; and Punxsutawney, PA) that do not overlap with Townsquare’s market footprint. Townsquare Ignite president Todd Lawley states, “We’re excited to partner with Renda Media to bring our market-leading digital advertising solutions to their expansive client base. Our success stems from a deep expertise in leveraging our proprietary in-house programmatic platform and data-driven strategies to deliver measurable value. Through this partnership, we look forward to equipping Renda Media with the tools, insights, and proven strategic approach needed to strengthen their digital capabilities and accelerate client growth.” 
Why we’re already seeing TV tout its coming attractions: They understand how, after Labor Day, routines settle in. Viewers will be ready to re-engage.
receive on our mobile phones. With underlying frameworks that are 31 and 13 years old respectively, we think it’s time to explore if structural changes to these systems are needed, with an eye towards making sure we are leveraging the latest technology to save lives. Similarly, we will also vote to initiate a review of our system for collecting real-time data on network outages and restoration during and after major disasters. Since its inception in 2007, our Disaster Information Reporting System (DIRS) has proven to be a valuable tool for collecting actionable information to help with recovery efforts. While the DIRS reports are valuable, they can be time-consuming to produce, drawing resources away from responding to an ongoing disaster. The Commission will vote on reforms to streamline DIRS to make sure that its benefits outweigh its burdens. We’ll close our August meeting by removing unnecessary regulations and injecting common sense across the Commission’s policies—critical features to streamline the implementation of our Build America Agenda.” 
manager Steve Finateri says, “Ryan Ermanni is not only a seasoned broadcaster with deep roots in Detroit media, he’s also a longtime fan of WJR. His passion for Detroit, his engaging on-air presence, and his respect for what WJR represents make him a perfect fit for our team.” Ermanni comments, “I am so honored to be a part of the WJR daily lineup. I’ve always considered myself just a regular guy from the neighborhood who happens to have a really cool job. The WJR call letters mean something to me, as they do for many people who have grown up in our city and our state. I hope to build the same trust and connection here on WJR as I did at FOX 2. I’m not your typical newsman. I wear my personality on my sleeve, and I react to stories the way someone might if they were sitting at home or in their car. We joke that I’m a “man of the people” — and honestly, I take that as the highest compliment. What you see is what you get. So, if you spot me around town, don’t be shy – come say hello.”
for our station. Your material is used throughout the day on several different broadcasts. This individual in this position is also an overall ambassador for our brand, and is expected to also work at special events, and alongside our sales staff promote the station to Northwest Newsradio clients. The perfect candidate has a minimum of two years’ experience in large market media, is proficient and aggressive in social media, is an excellent writer, and embraces using digital platforms (podcasting, streaming audio, streaming video) to promote the Northwest Newsradio brand. Candidates need to submit an audio demonstration of their on-air ability with their resume, along with a sample of radio news writing. Candidates should also be prepared to take a writing test if requested. 
The drive to stream video of radio shows has always been risky. Remember your shock when you first saw one of your radio heroes? Video streaming can present a constant disconnect between the show in the listener’s head and the show on the stream. Many stations make the disconnect worse by streaming terrible video images. Combine the trauma of how a host really looks with a dreary TV show and the package cannot benefit the relationship between station and listener/viewer.
right, two shows… one on the radio, one on the stream. Seamless and fun.
over for Jeff Evans, who was recently promoted to vice president of radio for HMG. Pickett previously served as director of content for Townsquare Media in Boise and as regional vice president at iHeartMedia, “further strengthening his background in multi-market and multi-format programming, talent development, and creating engaging on-air content. His broad experience and passion for mission-driven media make him uniquely equipped to lead WayFM into its next season of growth and innovation.”
expected to anchor special news or breaking news coverage when it happens. This position becomes an overall ambassador for our brand, and is expected to also work at special events, and alongside our sales staff to promote the station to Northwest Newsradio clients and endorse their businesses if requested.” 
suburban New York market dynamics, and a proven track record of audience engagement, operational excellence along with cultivating client and community relationships.” At the same time, Connoisseur chief operating officer David Bevins, who has been overseeing Long Island operations for the past five years in addition to his corporate responsibilities, will now focus on major corporate initiatives. The company says Bevins will play a key role in managing the transition of Alpha Media into Connoisseur Media. CEO Jeffrey Warshaw comments, “These leadership changes reflect our confidence in our team and our vision for Connoisseur’s future. Kristin and David exemplify the kind of forward-thinking, community-driven leadership that defines our brand. As we grow, we are excited to have their expertise guiding both our legacy markets and new additions.”
When Georgia-based nationally syndicated radio personality, and Second Amendment advocate Mark Walters (longtime host of “Armed American Radio”) learned that ChatGPT had falsely claimed he was involved in a criminal embezzlement scheme, he did what few in the media world have dared to do. Walters stood up when others were silent, and took on an incredibly powerful tech company, one of the biggest in the world, in a court of law.
served as a fill-in host for “The Rush Limbaugh Show.” WMAL program director Bill Hess says, “We’re thrilled to have Derek’s fresh voice and perspective on our fulltime lineup. His width of interests will make for a fun and informative afternoon program as we wrestle this news cycle each day.” Hunter comments, “I couldn’t be more excited – this is a homecoming for me. Returning to where I first hosted is a great feeling. I’ve been fortunate to fill in across the lineup – from ‘O’Connor and Company’ to Chris Plante, and even for Rush Limbaugh. To now have a permanent home here is incredibly special. I want to thank Bill Hess, Jeff Boden, and all of Cumulus for this amazing opportunity.”