Industry News

IBS/TALKERS GENERATIONS 2025 Conference Less Than One Month Away!

Agenda Graphic

The launch of a new and innovative TALKERS industry conference – “GENERATIONS 2025” – that will be co-located at the forthcoming Intercollegiate Broadcasting System (IBS) national convention – IBSNYC 2025 – is set for Friday and Saturday March 7-8 at the Sheraton New York Times Square Hotel. The four-hour TALKERS event will take place between 12:30 pm and 4:30 pm on Saturday, March 8 in the heart of the iconic IBS gathering. It will feature an array of six sessions with 19+ luminary industry speakers including a keynote address, fireside chat, and four panel discussions that will tackle such topics as “Launching and Managing a Career in Talk Radio / Talk Media,” “Old School, New School, Next School: Learning from Each Other,” “Radio’s Place in a Diverse, Digital World,” “Finding and Delivering Truth in an Age of Misinformation,” and much more.  TALKERS is also serving as the Presenting Sponsor of the entire IBSNYC 2025 event and will make several special presentations on both days at the conference’s exhibition hall.

In making the announcement TALKERS publisher Michael Harrison states, “If this great institution of radio is to survive, let alone thrive in the brave new world ahead, it must meet the challenge of connecting with young broadcasters and listeners… and it needs to do it without hesitation. 2025 will be a pivotal year for radio of all formats – especially our bailiwick of talk radio and talk media – on air and online. There is no radio arena featuring such a massive concentration of young broadcasters and listeners alike as that found in the nation’s college radio community.” Harrison adds, “TALKERS is proud to also serve as the IBS convention’s official 2025 Presenting Sponsor as a show of support and recognition of the organization’s great work and importance. We will live up to the theme of this debut event: ‘Old School, New School, Next School: Learning from Each Other.’ That will be a major take away – as well as the suggestion that the time has come for all broadcasters to begin thinking like entrepreneurs!”

The TALKERS “GENERATIONS 2025” segment of the larger IBS conference will be open to all IBSNYC 2025 registrants who will receive the benefits of its notably reasonable rates to attend the conference and reserve rooms at the hotel (hurry). But it is important to move quickly on this while the discounts are still available. For up-to-date information, please click HERE.

For further information about “GENERATIONS 2025” including sponsorship opportunities, please call 413-565-5413 or email info@talkers.com.

Industry News

Mid-West Family Broadcasting Announces Leadership Changes

Mid-West Family Broadcasting announces leadership changes at the company starting with Tom Walker’s transitioning from president to chairman of the board. Walker succeeded his father as president in 1998 and in this new role he will step back from daily operations to focus on the company’s governance and strategicimg direction. Thirty-year company veteran Dave Doetsch – who’d been managing the company’s South Bend and Southwest Michigan operations – is elevated to chief operating officer and chief revenue officer. Rockford, Illinois cluster manager Mike Paterson is promoted to chief financial officer. As a result, Kim DiGiovanni rises from VP/director of sales to general manager for Rockford. The company is in the process of selling its Springfield, Illinois stations to Woodward Communications and after that deal closes, Mid-West Family will own and operate 41 stations in seven markets: Eau Claire, La Crosse, and Madison, Wisconsin; Rockford, Illinois; South Bend, Indiana; St. Joseph-Benton Harbor, Michigan, and Springfield, Missouri.

Industry News

PodcastOne Reports Fiscal Q3 2025 Revenue Rises 22%

PodcastOne reports financial data from the third quarter of fiscal year 2025 and says revenue was $12.7 million, an increase of 22% over the same period in fiscal year 2024. The company also reports a net loss of $1.58 million, a decrease of more than 39% from the net loss of $2.6 million reported the same period a year ago. PodcastOne president and co-founder Kit Gray says, “The recent migration and partnership withimg Amazon’s ART19 hosting platform marks a major evolution for PodcastOne that enhances operational efficiencies while strengthening our monetization capabilities and audience engagement. This strategic move positions us to better serve advertisers and maximize the value of our content across our growing network.” He adds, “PodcastOne remains committed to delivering premium content while expanding our host and advertiser relationships. To date, we have grown our programming slate to 196 shows and surpassed 3.9 billion network downloads through key expansion deals, including our collaboration with A&E’s The History Channel, and the renewal of flagship podcasts hosted by Adam Carolla, Brendan Schaub, and Kaitlyn Bristowe. Looking ahead, we are focused on leveraging our leadership position in podcasting to drive sustainable growth through organic expansion, acquisitions, and strategic initiatives, creating long term value for our creators, partners, and shareholders.”

Industry News

iHeartMedia Seattle’s Sports Radio 93.3 KJR-FM Announces the Debut of the New “MJ in the Midday” Show

KJRiHeartMedia Seattle’s Sports Radio 93.3 KJR-FM, announced (2/10) the debut of the new “MJ in the Midday” show, effective immediately. “MJ in the Midday” will broadcast weekdays from 10:00 am – 1:00 pm.  MJ in the Midday’s host Marc James, started his sports talk radio career in Miami and Fort Lauderdale in 2004. His career highlights include afternoon drive host for an ESPN radio affiliate in Tampa, FL, WFNZ afternoon drive radio host in Charlotte, NC and morning host on 92.9 “The Game” in Atlanta, GA. His radio career led him to a TV studio anchor position for New England Sports Network (NESN) in Boston, MA, where he also hosted shows on WEEI radio station. Since 2020, James has worked for Sports Talk Florida covering sporting events in the Tampa Bay area and throughout Florida. He also hosted a college football podcast on the BLEAV Network.  “Sports Radio 93.3 KJR-FM is literally my dream job,” James tells TALKERS. “I am honored and eternally grateful to become part of this legacy station and its extremely bright future in Seattle.” Marc James “Marc James joining our family is big for us,” said Rich Moore, VP of programming for iHeartMedia Seattle. “We’re extremely excited to be bringing in a new passionate voice to the Seattle market. Marc’s experience and love for our market will win our listeners over for years to come.”  “We’re excited to welcome Marc James to the iconic call letters of KJR,” said Mark Glynn, area president for iHeartMedia Washington. “Marc’s infectious energy plus his dynamic and engaging personality will bring an exciting new spark to Seattle sports talk.”

 

Industry Views

SABO SEZ: Surprise Sells

By Walter Sabo
A.K.A. Walter M Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN

Walter M. Sterling

PPM meter measurement accurately reflects how most people listen to the radio. When a station is engaging, they leave the station on. When they are bored, they change the station. Station surfing can happen dozens of times an hour. The diary could not measure typical listener behavior. Diaries were a reflection of recall. No listener, driving at 70 MPH pulled over to write down station changes, they just guessed at their recalled radio behaviors and wrote them down.

The biggest flaw or fraud of both diary and PPM data editing was corrected this week by Nielsen.

• Nielsen/Arbitron has measured radio listening in 15-minute intervals, AQH, since the 1920s.

• The change to three minutes is intended to reflect changing listening habits and attention spans.

• The change is expected to benefit advertisers by increasing the number of people tallied who hear their ads.

• The change is also expected to benefit stations by increasing the number of quarter-hours they receive credit for.

Good news, it’s working. In an analysis of the first week of the new editing technique, ACs and adult music FMs have seen increases in AQH as high a 40%.

• Talk shows have enjoyed jumps of 25-31%

• The new editing strategy amplifies the inherent nature of the Meter: More topics the better. More change, the better.

A serious burden dumped on talk radio was the distorted edict that format consistency is essential to success. It is. And that’s exactly what it means FORMATICS, NOT TOPICS. 

“Formatics” cover station ID, branding elements, promo production, audio processing, phone number pitch, service element placement. BUT NOT THE SAME DAMN TOPIC ALL DAY.

The same topic all day is why stations that once had double digit shares, are selling off transmitter land to keep bond holders at bay.

People in social situations who only talk about one thing quickly lose friend and are considered bores. Sure, a few people hang around them all day, but new friends are rare. Do you see similarities to the belief that TALK is high AQH but low cume?  Low cume is a bad, unstable business. The new Nielsen editing rewards with higher AQH but only if content delivers constant surprises.

Consultant Walter Sabo a.k.a. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 10:00 pm – 1:00 am. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com. Meet Walter Sabo at GENERATIONS 2025 in NYC on March 8.

 

 

Industry News

Edison Research: The Top 50 Podcasts in the U.S. for Q4 2024

imEdison Research announces the Top 50 Podcasts in the U.S. based on reach for Q4 2024 among weekly podcast listeners age 13+. The list ranks podcasts based on total audience reach from Edison Podcast Metrics. Interviews were conducted continuously throughout the quarter in English and Spanish. Rankings are based on listening over the full period. All respondents reported listening to podcasts in the last week.

Since Q3 2024, the top four podcasts – “The Joe Rogan Experience,” “Crime Junkie,” “The Daily,” and “Call Her Daddy”have maintained their rankings in that order.

1. The Joe Rogan Experience
2.
Crime Junkie
3.
The Daily
4. Call Her Daddy
5.
This Past Weekend w/ Theo Von (+3 spots)
6. Dateline NBC (+1)
7. SmartLess (-2)
8. Stuff You Should Know (-2)
9. Morbid (+3)
10. Pod Save America (+9)

Top of the charts: “Pod Save America,” hosted by former Obama staffers, makes its debut in the Top 10, no doubt riding the wave of the political news cycle.

After a mid-September launch, “Talk Tuah with Hailey Welch quickly skyrocketed in popularity, debuting at #11. The last episode dropped in mid-December, one day before Welch’s $HAWK crypto debacle and subsequent lawsuit.

In the Top 50 for the first time: The November election likely contributed to several podcasts making their debut in the Top 50 this quarter. “Shawn Ryan Show” appears for the first time at #37, continuing its rise as an interview podcast featuring military veterans, intelligence operatives, and political figures. “The Charlie Kirk Show” breaks in at #49, leveraging Kirk’s influence as the founder of Turning Point USA.

“Candace,” Candace Owens’ independent show, debuts at #45, marking a strong entry following her controversial departure from The Daily Wire in March 2024. Owens launched “Candace” in June 2024 and its rapid rise makes clear her loyal audience followed her to her new venture.

Continued rise of conservative talk: In addition to the conservative talk podcasts making their Top 50 debuts this quarter, several established conservative voices moved higher in the rankings. “The Ben Shapiro Show” climbs from #22 to #14 and “The Megyn Kelly Show” sees a boost from #50 to #27. Meanwhile, “The Matt Walsh Show,” which was last in the Top 50 in Q3 2023, reentered the Top 50 at #45.

The podcast show ranker is derived from data collected continuously during the fourth quarter of 2024, interviewing 5,163 weekly podcast consumers age 13 and older in the U.S. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase-behavior information. This ranker measures reach as a percentage of the weekly podcast listening audience.   For full details, please click here. Edison Podcast Metrics

Industry Views

RADIO: Old School, New School, Next School

By Michael Harrison
Publisher, TALKERS

MH IDTo say that I am excited about the forthcoming Intercollegiate Broadcasting System (IBS) conference coming up in New York City on Friday March 7 and Saturday March 8 is an understatement.  I am proud that TALKERS has taken on the role of “presenting sponsor” of the entire event and that this year’s iteration of the annual “TALKERS” conference will be taking a unique and groundbreaking turn toward the future of radio-oriented broadcasting within the context of the industry’s leading youth-oriented gathering.

On Saturday March 8, TALKERS will be presenting an exciting and hopefully productive set of consecutive sessions collectively titled “GENERATIONS 2025.”  The theme: “Old School, New School, Next School: Learning from Each Other.” It will be happening on Saturday March 8 between 12:30 pm and 4:30 pm and feature more than 19 luminous industry speakers who will be there to both inform and learn from the hundreds of leading college broadcasters from across America who will be in attendance.

IBSIf professional radio is truly concerned about an aging audience and a deteriorating “farm system” from which to recruit new talent, it’s time to connect with the largest concentration of young broadcasters and listeners found on the planet in America’s dynamic campus radio station and communications department scene.

Here are just three (of many) pointers I hope to share with the young radio broadcasters (and I know I will learn a lot – as I always do – just being in their presence):

• Radio will no longer be defined by the platform or “band” upon which it is delivered.  We all know that. But for it to survive as anything other than a public utility (i.e. a soulless audio delivery system), it must maintain the magic and esthetic that has carried “radio” across more than a century of glorious history. It must bring the essence of its specialnessto its necessary co-existence with extended video, graphic and digital cousin platforms.  Be proud to be radio.

• Professionals in the radio (especially talent) business and increasingly related “other” media would be wise to think entrepreneurially. At this point, most do not; they maintain an “employee” mentality – and that is an economic and soul-busting liability as we rapidly morph into the NEXT school. You no longer have to “break in” to the business by getting past a gatekeeper for the honor of creating product on a real platform.  You can make your own real platform as well as the business structure to support those efforts. Learn business.  Start a production company.

• Learn how to use Big Tech platforms such as YouTube (their algorisms are a blessing and a curse) but beware of the suppressive techniques employed by their owners to mysteriously control how the game is scored.  Stay on top of that.  The 21st century will require an updated approach to bolstering the increasingly quaint First Amendment.

Please read the stories directly below for up-to-date information about this important two-day event coming up in March.

Michael Harrison is the publisher of TALKERS.  His email is michael@talkers.com.   

 

Industry News

Outstanding Speakers Joining “GENERATIONS 2025” Agenda

The lineup of industry speakers set to speak at the forthcoming GENERATIONS 2025 conference being presented by TALKERS at the forthcoming Intercollegiate Broadcasting System (IBS) convention – IBSNYC 2025 – continues to grow.

Conference Mast

A stellar line-up of speakers have already signed up to speak at this groundbreaking industry event including (in alphabetical order): Vince Benedetto, CEO, Bold Gold Media Group; Chris Berry, VP News/Talk/Sports, iHeartMedia; Scot Bertram, General Manager, WRFH, Hillsdale College, Hillsdale, MI / Lecturer In Journalism; Mike Gallagher, talk show host, Salem Radio Network; Dom Giordano, talk show host, WPHT, Philadelphia; Lee Harris, Director of Integrated Operations, NewsNation / WGN, Chicago; Michael Harrison, Publisher, TALKERS; Matthew B. Harrison, Esq., VP/Associate Publisher, TALKERS; Harrison Media Law, Senior Partner; Harry Hurley, morning talk show host, WPG, Atlantic City; Jeff Katz, talk show host, WRVA, Richmond, VA; Chad Lopez, President, WABC, New York, Red Apple Media Group; John T. Mullen, general manager, WRHU-FM/WRHU.org, Hofstra University, Hempstead, NY; Walter Sabo (a.k.a. Walter M Sterling), consultant / talk show host / WPHT, Philadelphia / Talk Media Network; Rich Valdés, talk show host, Westwood One; and Lisa Wexler, talk show host, WICC, Bridgeport; with several more to be announced in the next few days. See agenda and accompanying stories below.

Sheraton Times Square New York Hotel
New York East Room
Saturday March 8, 2025
12:30 pm – 4:30 pm

AGENDA

12:30 – 1:00 pm Keynote Address “Welcome to the Brave New World”

Speakers:
Michael Harrison
, Publisher, TALKERS
Matthew B. Harrison, Esq., VP/Associate Publisher, TALKERS; Harrison Media Law, Senior Partner

1:10 – 1:40 pm Fireside Chat “Setting the Stage”

Facilitator: Michael Harrison, Publisher, TALKERS
Special Guest: Chad Lopez, President, WABC, New York, Red Apple Media Group

1:50 – 2:20 pm Discussion: “Launching and Managing a Career in Talk Radio / Talk Media”

Moderator: Dom Giordano, talk show host, WPHT, Philadelphia
Speaker: John T. Mullen, general manager, WRHU-FM/WRHU.org, Hofstra University, Hempstead, NY
Speaker: Paul Vandenburgh, owner / talk show host, WGDJ Talk 1300 AM & 98.7 FM, Albany, NY
Speaker: TBA

2:30 – 3:00 pm Discussion: “Old School/New School/Next School – Learning from Each Other”

Moderator:  Harry Hurley, morning talk show host, WPG, Atlantic City
Speaker:  Vince Benedetto, CEO, Bold Gold Media Group
Speaker: Scot Bertram, General Manager, WRFH, Hillsdale College, Hillsdale, MI / Lecturer In Journalism
Speaker: Walter Sabo (a.k.a. Walter M Sterling), consultant / talk show host / WPHT, Philadelphia / Talk Media Network

3:10 – 3:40 pm Discussion: “Radio’s Place in a Diverse, Digital World”

Moderator: TBA
Speaker: Mike Gallagher, talk show host, Salem Radio Network
Speaker: Rich Valdés, talk show host, Westwood One
Speaker: TBA

3:50 – 4:20 pm Discussion: “Finding Truth in an Age of Misinformation”

Moderator: Lee Harris, Director of Integrated Operations, NewsNation / WGN, Chicago
Speaker:  Chris Berry, VP News/Talk/Sports, iHeartMedia
Speaker: Jeff Katz, talk show host, WRVA, Richmond, VA
Speaker: Lisa Wexler, talk show host, WICC, Bridgeport

4:20 – 4:30 pm Wrap Up:  Group Chat

For more information, please see story below.

 

Industry News

TALKERS to Serve as Presenting Sponsor of IBSNYC 2025 Conference and Co-locate Innovative “GENERATIONS 2025” at March Event

TALKERS publisher Michael Harrison has announced (1/22) the launch of a new and innovative industry conference – “GENERATIONS 2025” – that will be co-located at the forthcoming Intercollegiate Broadcasting System (IBS) national convention – IBSNYC 2025 – set for Friday and Saturday March 7-8 at the Sheraton New York Times Square Hotel. The four-hour TALKERS event will take place between 12:30 pm and 4:30img pm on Saturday, March 8 in the heart of the iconic IBS gathering. It will feature an array of six sessions with 16+ luminary industry speakers (to be named shortly) including a keynote address, fireside chat, and four panel discussions that will tackle such topics as “Launching and Managing a Career in a Changing Media Industry,” “Old School, New School, Next School: Learning from Each Other,” “Radio’s Place in a Digital World,” “Finding and Delivering Truth in an Age of Misinformation,” and much more.  TALKERS will also serve as the Presenting Sponsor of the entire IBSNYC 2025 event.

In making the announcement Harrison states, “If this great institution of radio is to survive, let alone thrive in the brave new world ahead, it must meet the challenge of connecting with young broadcasters and listeners… and it needs to do it without hesitation. 2025 will be a pivotal year for radio of all formats – especially our bailiwick of talk radio and talk media – on air and online. There is no radio arena featuring such a massive concentration of young broadcasters and listeners alike as that found in the nation’s college radio community.” Harrison adds, “TALKERS is proud to also serve as the IBS convention’s official 2025 Presenting Sponsor as a show of support and recognition of the organization’s great work and importance. We will live up to the theme of this debut event: ‘Old School, New School, Next School: Learning from Each Other.’ That will be a major take away – as well as the suggestion that the time has come for all broadcasters to begin thinking like entrepreneurs!”

The TALKERS “GENERATIONS 2025” segment of the larger IBS conference will be open to all IBSNYC 2025 registrants who will receive the benefits of its notably reasonable rates to attend the conference and reserve rooms at the hotel. But it is important to move quickly on this while the discounts are still available. For up-to-date information, please click HERE.

For further information about “GENERATIONS 2025” including sponsorship opportunities, please call 413-565-5413 or email info@talkers.com.

Industry Views

Monday Memo: Promo Tip

By Holland Cooke
Consultant

Stations offering – and known for – local news, weather, traffic, and other “survival information” will continue to earn a place in the audio jungle the dashboard has become. So, tell ‘em that you tell ‘em, how and when you are useful. Imaging is an owner’s manual for using the station.

im

One caution: Often I hear service promos that include example sound bites, short clips of a newscast or weather or traffic report, either lifted from actual airchecks or mock-ups. Be careful that what’s being described in promos (“BIG backup on I-95 South at…”) can’t be misconstrued as current information.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

KBLA, Los Angeles to Kick Off Black History Month Tomorrow (2/1) with Major Climate Justice and Black Health Campaign Aimed at CA Communities of Color

imSmileyAudioMedia, Inc. announced today (1/31) that its flagship Los Angeles-based radio station, KBLA Talk 1580, will launch year two of its Climate Justice work. This $2 million, 12-month campaign will link and combat the relationship between climate change and poor health outcomes for African Americans, other people of color, and the poor. The campaign was recently named a national semifinalist for the American Climate Leadership Awards 2025 by ecoAmerica. Climate inequities have taken a toll with multiple health triggers in the Black community, such as extreme heat and poor air quality, made worse by the recent wildfires.

Building on the success of last year’s campaign, KBLA will tailor brand-specific health messaging to the Black community, use strategic alliances to create a healthful behavior pipeline, create culturally and socially sensitive health education opportunities, and enhance knowledge and awareness among Black community stakeholders.

KBLA lineup

The initiative plans a robust schedule of climate/Black health-themed broadcasts and special programming during the next 12 months, free community events each quarter, a one-of-a-kind Black health online portal, two town halls broadcast nationally from Los Angeles, and a savvy social media and marketing campaign. Last year, KBLA Talk 1580 hosted a national conversation live on C-SPAN. It will do so again this year with the theme, “Narrowing the Gap: Addressing Health Disparities Among African Americans.” KBLA is being joined in this effort by an array of public and private partners.

“The harsher impacts of climate change weigh heavily on communities of color, as we can see with the impact of the wildfires on historic Black communities like Altadena where lives were lost, property was destroyed, and these toxic air pollutants are likely to cause even greater harm in the months and years to come,” stated Tavis Smiley, KBLA’s chief visionary officer, host of the nationally syndicated “Tavis Smiley Show,” and 2023 recipient of the coveted “Freedom of Speech” Award from TALKERS.  “There is real concern that these wildfires may leave even more inequity in their wake.”

As a Black-owned and operated major media company focused on these underserved communities, and as the most ‘trusted, credible and reliable’ media source in Southern California for African Americans and beyond, we are committed to doing more than talk in these troubled times,” added Smiley. “KBLA assigns itself the task of elevating the climate conversation connected to Black health outcomes by amplifying the voices of those who are most impacted by the climate catastrophes we are all witnessing in real-time.”

Industry News

PodcastOne Moves Network of Programming to ART19

PodcastOne announces that it is moving its existing network of programming to hosting service ART19. The Amazon-owned podcast distribution and monetization service lets customers manage content and ad operations in one place. PodcastOne says this change enables it to “unlock new monetization streams,img optimize operations, and deliver even more value to advertisers and content creators alike. Additionally, by leveraging ART19’s advanced tools for dynamic ad insertion, PodcastOne can implement programmatic advertising and direct sponsorship integrations. PodcastOne president and co-founder Kit Gray states, “We’re not only ensuring the stability of our current monetization streams but unlocking new growth opportunities by leveraging ART19’s cutting-edge technology and advertising opportunities. This move underscores our commitment to innovation and delivering exceptional value to our talent, advertisers, listeners and shareholders.”

Industry News

Outstanding Speakers Joining “GENERATIONS 2025” Agenda

The lineup of industry speakers set to speak at the forthcoming GENERATIONS 2025 conference being presented by TALKERS at the forthcoming Intercollegiate Broadcasting System (IBS) convention – IBSNYC 2025 – continues to grow.

img

A stellar line-up of speakers have already signed up to speak at this groundbreaking industry event including (in alphabetical order): Vince Benedetto, CEO, Bold Gold Media Group; Chris Berry, VP News/Talk/Sports, iHeartMedia; Scot Bertram, General Manager, WRFH, Hillsdale College, Hillsdale, MI / Lecturer In Journalism; Mike Gallagher, talk show host, Salem Radio Network; Dom Giordano, talk show host, WPHT, Philadelphia; Lee Harris, Director of Integrated Operations, NewsNation / WGN, Chicago; Michael Harrison, Publisher, TALKERS; Matthew B. Harrison, Esq., VP/Associate Publisher, TALKERS; Harrison Media Law, Senior Partner; Harry Hurley, morning talk show host, WPG, Atlantic City; Jeff Katz, talk show host, WRVA, Richmond, VA; Chad Lopez, President, WABC, New York, Red Apple Media Group; John T. Mullen, general manager, WRHU-FM/WRHU.org, Hofstra University, Hempstead, NY; Walter Sabo (a.k.a. Walter M Sterling), consultant / talk show host / WPHT, Philadelphia / Talk Media Network; Rich Valdés, talk show host, Westwood One; with several more to be announced in the next few days. See agenda and accompanying stories below.

Sheraton Times Square New York Hotel
New York East Room
Saturday March 8, 2025
12:30 pm – 4:30 pm

AGENDA

12:30 – 1:00 pm Keynote Address “Welcome to the Brave New World”

Speakers:
Michael Harrison, Publisher, TALKERS
Matthew B. Harrison, Esq., VP/Associate Publisher, TALKERS; Harrison Media Law, Senior Partner

1:10 – 1:40 pm Fireside Chat “Setting the Stage”

Facilitator: Michael Harrison, Publisher, TALKERS
Special Guest: Chad Lopez, President, WABC, New York, Red Apple Media Group

1:50 – 2:20 pm Discussion: “Launching and Managing a Career in a Changing Media Industry”

Moderator: Dom Giordano, talk show host, WPHT, Philadelphia
Speaker: John T. Mullen, general manager, WRHU-FM/WRHU.org, Hofstra University, Hempstead, NY
Speaker: TBA
Speaker: TBA

2:30 – 3:00 pm Discussion: “Old School/New School/Next School – Learning from Each Other”

Moderator:  Harry Hurley, morning talk show host, WPG, Atlantic City
Speaker:  Vince Benedetto, CEO, Bold Gold Media Group
Speaker: Scot Bertram, General Manager, WRFH, Hillsdale College, Hillsdale, MI / Lecturer In Journalism
Speaker: Walter Sabo (a.k.a. Walter M Sterling), consultant / talk show host / WPHT, Philadelphia / Talk Media Network

3:10 – 3:40 pm Discussion: “Radio’s Place in a Diverse, Digital World”

Moderator: TBA
Speaker: Mike Gallagher, talk show host, Salem Radio Network
Speaker: Rich Valdés, talk show host, Westwood One
Speaker: TBA

3:50 – 4:20 pm Discussion: “Finding Truth in an Age of Misinformation”

Moderator: Lee Harris, Director of Integrated Operations, NewsNation / WGN, Chicago
Speaker:  Chris Berry, VP News/Talk/Sports, iHeartMedia
Speaker: Jeff Katz, talk show host, WRVA, Richmond, VA
Speaker: TBA

4:20 – 4:30 pm Wrap Up:  Group Chat

Industry News

Newsmax Offering Preferred Shares in Advance of IPO

Newsmax says that it expects to go public within the “next 30 to 45 days” and is offering Preferred Shares to investors before any potential listing on the stock exchange. Mark Elenowitz is managing director for Digitalimg Offering LLC and says the deadline to apply for shares in the pre-public offering private placement is Friday (1/31). Newsmax says that its private placement investments are near the $185 million mark. Newsmax has made information about the offering available via its NewsmaxInvest.com site. The offering is available to accredited investors with an annual income of $200,000 or a $1 million-plus net worth.

Industry News

Nielsen Releases Black Audience Report

Nielsen is releasing its latest research on Black audiences, titled, Engaging Black Audiences. Charlene Polite Corley is Nielsen’s vice president of Diverse Insights & Partnerships and says, “Reaching Black consumers may not be a challenge – but connecting with us can be. Black consumers are leaning intoimg platforms that emphasize conversation and create a sense of connection. To win with this community who wields $2 trillion in buying power, brands must prioritize engagement strategies that center diverse Black experiences and cultural nuances.” The study notes that social media apps have become a haven for Black consumers – Black adults overall spend more time scrolling than their peers. Black millennials (between 18 and 34-years-old) spend the most time on social media among all adults by almost an hour per week. Black adults also have high engagement with radio and podcasts. Radio averages the same as TV in weekly reach with Black adults – each medium reaches 27 million Black adults on average. You can download the report here.

Industry News

KYW-AM/FM Philadelphia Announces Diamond Anniversary Special Programming

Audacy all-news outlet KYW Newsradio (103.9 FM and 1060 AM) in Philadelphia celebrating 60 years of service to the region with a monthly series of special programming and initiatives throughout 2025. In addition to 60th anniversary imaging, on-air liners and fresh studio signage, listeners will be able to sendimg “love notes” via the Audacy app’s voicemail feature beginning next month. In March, KYW Newsradio will feature “60 Voices” from the Philadelphia area, with quotes from local community organizers, business leaders, celebrities and hometown heroes, sharing why they love living in the Delaware Valley. Audacy SVP and market manager David Yadgaroff says, “Local radio is vital more than ever, and it’s a privilege to work at a media outlet so connected to this region. For generations, Philadelphians have turned to KYW for everything from breaking traffic updates to complex international headlines. When I walked in the door as an account executive in 1992, I was so excited to work at KYW Newsradio. That sense of pride has only grown and intensified. I’m in awe of our team and their impact on the community, and we’re excited to dedicate this year to those who have devoted their lives to reporting the facts.”

Industry News

Cumulus Appoints Top Shareholder Steven Galbraith to Board

Cumulus Media Inc. appoints of Steven M. Galbraith to its Board of Directors. Board chairman Andrew W. Hobson states, “We are thrilled to welcome Steve to our board. As a longtime shareholder in the Company, Steve has demonstrated a deep commitment to the Company’s success. His impressive investmentim management background and expertise complement the diverse strengths and wide-ranging capabilities of our existing board, and we are excited to leverage his vision and insights to drive growth and capitalize on new opportunities.” Galbraith is currently a managing member of Kindred Capital Advisors LLC, and is among the largest shareholders of Cumulus through his personal holdings and those held through Kindred.

Industry News

AJ Lurie Named VP / Cluster Manager of Beasley Media Group New Jersey

AJ Lurie
Beasley Media Group announces the appointment of AJ Lurie as vice president and cluster manager of the company’s New Jersey-based radio properties. Lurie, who also works with Beasley’s Fort Myers radio stations, will lead a diverse portfolio of stations across New Jersey, including WDHA-FM, WMGQ-FM, WCTC-AM, WRAT-FM, WMTR-AM and WJRZ-FM.  Prior to managing Beasley’s Fort Myers market, Lurie served as the director of local market integrated partnerships, where he played a key role in fostering strategic collaborations and increasing revenue opportunities across the company. BeasleyLurie also served as MM of Beasley’s Wilmington, Delaware radio property, WJBR-FM, and contributed to the sales development of Beasley Esports. He began his career as an account executive at Beasley’s Southwest Florida cluster.  “AJ’s proven experience, ability to drive results and commitment to localism made him the perfect choice to lead our New Jersey cluster into the future,” said Beasley Media Group COO and EVP, Brian Beasley.  “I look forward to working alongside the talented team in New Jersey to build on their success and continue delivering exceptional results for our listeners, advertisers, and communities,” said Lurie. “I am honored to follow in the footsteps of Dan Finn, whose legacy of excellence has set a high bar for all of us.”  He succeeds Dan Finn, who will officially retire from Beasley at the end of March 2025 after a distinguished career in broadcasting.

 

Industry News

LA Wildfires Dominate News and Conversation – SoCal Radio Rises to Occasion

Artistic Depiction
As Michael Harrison wrote in TALKERS at the start of the new year’s first full week (1/6), “Each year at this time, I am invariably asked by broadcasters, reporters, and friends, ‘What do you think we’ll be talking about in the new year ahead?’  And each year I give the same answer:  THE UNEXPECTED.”

Here we go again. Within what seems like mere moments after the optimistic news broke that California was again gaining population after years of depletion, the apocalyptic wildfires that sprung out of heavy winds and dry conditions in the Pacific Palisades pounced upon L.A. County and circled its metro like a raging beast from hell – thrusting local radio into its familiar role as a vital informational first responder.  Add to that, radio’s invaluable service as an emotional support provider for a confused and terrified public is on display.  TALKERS is receiving reports from Southern California and points throughout the Golden State that radio is, indeed, rising to the occasion with many all-news, talk and public radio outlets taking a wall-to-wall, “all hands-on deck” personnel policy both in studio and remote scenarios. This is especially important in areas where the power has gone out and car or battery-driven radios provide instant access to weather, traffic and other vital facts. The fires have also set off figurative sparks in terms of political finger pointing and emotional venting regarding budgets, preparedness, and general political accountability. Major industries – housing, entertainment, sports, healthcare and public safety – are being shaken to the core. No venue performs the service of unpacking all that on a mass level better than live, local, spoken word radio.

Broadcasters Foundation to the Rescue. As the wildfires continue to rage and spread in the Los Angeles area, the Broadcasters Foundation of America (BFOA) wants to remind broadcasters in Southern California that Emergency Grants are available for those who qualify.  “We have set aside Emergency Grant Dollars to provide financial assistance to broadcasters in LA who are in need,” stated Tim McCarthy, president of the Broadcasters Foundation.

The BFOA Emergency Grant Application Process is streamlined to deliver financial aid to those in need as speedily as possible, usually within weeks.  Historically, it can take a week or more for victims of disasters like these wildfires to apply because their lives have been upended and they may not have immediate access to the internet, etc. For those broadcasters, the BFOA has set up an emergency phone number at 212-373-8250. To apply directly on line, broadcasters may go to www.broadcastersfoundation.org

Industry Views

CES REVIEW: In-car Could Cost Ya

By Holland Cooke
Consultant

imHello from Las Vegas, where much of what’s up at CES is technology-on-wheels.

VW is adding AI. We have become accustomed to barking voice commands at the dashboard, and now Volkswagen brings ChatGPT along for the ride. The 2025 VW Jetta features “Plus Speech with AI” service. Converse with the cloud for what you need to know! Eyes-on-the-road has gotta be safer than sharing attention with distracting console screens that are looking more-and-more like television.

CESThis will be a subscription service. And THAT seems to be the real story. Ford did a U-turn after the outcry over their plan to remove AM radio; and legislation broadcasters asked for didn’t make the cut before the 118th Congress adjourned.

Automakers get paid by SiriusXM if you subscribe at the end of your free introductory offer. BMW walked-back plans to charge $80 a year to use Apple Car Play. But – in several other countries – they’re charging $18 a month for heated seats! Could automakers soon charge for AM/FM? Stay tuned.

Meantime, broadcast radio still clings to king-of-in-car status, but the newer the car the harder it can be to find it among so many audio options in the new-tech dashboard. Listeners will, if you’re giving them something relevant/timely/useful/engaging that they can’t get anywhere else, and you deliver at the speed of life. Ditto for podcasters.

As I have in past years, I am offering TALKERS readers daily 60-second CES reports for air all this week. Simply download each report from HollandCooke.com the night before. No charge, no paperwork, no national spot.

Holland Cooke is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

 

 

Industry News

iHeartMedia Elevates Nicky Sparrow and Dee Dee Faison to Key Multicultural Positions

Nicky SparrowiHeartMedia announced (1/6) that Nicky Sparrow has been elevated to EVP of multicultural sales and Dee Dee Faison has been elevated to VP of multicultural partnerships and alliances effective immediately. Sparrow and Faison will report to Tony Coles, president of multicultural business and development.  In her new role, Sparrow will continue to focus on driving results for advertising partners by leveraging iHeartMedia’s assets including broadcast radio, podcast, digital, data and events platforms as well as The Black Effect Podcast Network and My Cultura Podcast Network serving multicultural audiences across the country. Dee Dee FaisonIn her new position, Faison will play a pivotal role in building and driving comprehensive partner programs, including the development and execution strategy to further expand and scale iHeartMedia’s strategic multicultural initiatives. “We’re excited to officially elevate Nicky and Dee Dee to our executive team,” said Coles. “These talented leaders bring a wealth of experience and a fresh perspective that will be instrumental in driving our mission forward of connecting our clients and partners with iHeartMedia’s multicultural audiences.”

 

Industry News

TALKERS News Notes

Chris RuddyNewsmax Raises $150 Million in Pre-IPO Plan.*  Newsmax CEO Christopher Ruddy reports “We did it!” According to the ascending multi-platform news organization’s founder, “When we announced our plan to go public, we also announced our plan to raise $150 million in Preferred Shares before we became listed.”  Ruddy tells TALKERS, “I am glad to report Newsmax hit the $150 million* mark over the Christmas-New Year’s holiday. In fact, we have raised $153 million*, having exceeded our target by $3 million. And we have thousands of investors who are still in the process of buying Preferred Shares!im So, Newsmax has decided to extend our offering to $175 million – an increase of $25 million above our target raise.”  Ruddy concludes, “Newsmax expects to close on the remaining $22 million remaining very soon.” Read More Here *NOTE: “Raised” includes closed proceeds and investments committed / in process of closing.

Alan Jurison

Alan Jurison Joins Quu to Lead Innovation and Special Projects.  Quu, Inc., an industry leader providing convenient deployment of visual content for radio, announces today (1/7) that Alan Jurison has joined the company to focus on special projects and innovation. Reporting to Joe Marshall, Quu’s senior director of technical services, Jurison will spearhead initiatives to enhance radio broadcasts with dynamic visual programming and sales messaging.  Jurison brings extensive experience from his time as senior operations engineer at iHeartMedia, where he was known for innovative work in technology and strategy.Quu “Throughout my career, I’ve been passionate about elevating radio technology and helping the industry understand the critical role of metadata, especially in the digital dashboard,” Jurison tells TALKERS. “Joining Quu is an incredible opportunity to build on that mission. I’m eager to contribute to this talented team’s efforts to strengthen radio stations’ relationships with their listeners and advertising clients.” “Alan’s innovative mindset and technical expertise make him an exceptional addition to Quu,” said Steve Newberry, CEO of Quu. “His vision aligns perfectly with our goals to help radio boost ratings and generate new revenue through visual solutions that engage and retain audiences.” Alan will be at CES in Las Vegas this week, where he looks forward to connecting with industry peers. Interested in meeting up? Contact Alan at ajurison@myquu.com.

 

Industry News

2024: Dramatic and Challenging Year for Talk Radio

2024 has been a dramatic year of challenges, struggles, and measurable change for the nation, society, and our industry of talk radio and its related talk media platforms.  The chart below lists the 10 most talked about Stories, Topics and People discussed on talk shows across the nation during the past 12-month period, according to the research of TALKERS. In some cases, we listed several items as ties – because words and ideas overlap and can be somewhat amorphous. None of these items were discussed in a vacuum – the connections between individual stories and news items, the topics they cover, and the people who played them out under the spotlight of public scrutiny are quite entangled to say the least. We describe some issues as “umbrella” topics. Talk radio also has its own unique focus on populist issues that in many cases tend to be ignored by what is still referred to as the so-called “mainstream” or “legacy” media. (For example, talk radio was talking about public concern over immigration reform long before Donald Trump came down that elevator in 2015.) Conversely, there are “big” stories out there that talk radio leaves to the other media and generally ignores.

End of the year

The biggest and most challenging issues that faced our industry in 2024 include:

• Economics of the radio industry.  Major companies continued to be preoccupied with financial survival and avoiding bankruptcy. The growing preponderance of layoffs across the industry has been heartbreaking. Can radio afford to do “radio” properly anymore? Talk radio is subject to the trials and tribulations of the larger radio industry. It is not surrounded by a protective force field simply because it is important.

• Podcasting and fractionalization. The burgeoning digital media ecosystem originally spawned and inspired by talk radio’s lead now competes with the medium within the interactive marketplace of ideas.  Talk radio faces the challenge of expanding to a multi-platform environment such as podcasting and video streaming while maintaining its special “radio” esthetic.

• Growing demographic divide.  With each passing year, radio (including talk) faces increasing abandonment by the new crop of adults who weren’t born until after 9/11.  This is a major problem no matter what pro-radio research and ratings company report.

• Freedom of speech.  Not only was the First Amendment under assault in 2024 from a number of directions – but so was an increasing level of intolerance by corporate America and the disease of hyper-wokeness for controversy.  Not good.

• AM radio in the dashboard.  The stated intention of the automobile manufacturers to eliminate AM radios from the dashboards of new vehicles is at least five years premature and extremely damaging to the interests of the public as well as the radio industry. The problem is compounded by the damage this issue does to radio’s image in the business world simply by having it being a much-discussed issue at all.

Let’s resolve to overcome some of these challenges in 2025.  Happy New Year!

 

Industry News Uncategorized

KIRO Newsradio Welcomes Frank Lenzi as News Director

KIRO Newsradio, Seattle has named Frank Lenzi as its new news director. Frank joins KIRO from Seattle’s KNWN (formerly KOMO Newsradio), where he has worked for the past 16 years, most recently serving as program director and news director. Frank LenziWith nearly 30 years of experience in journalism, Lenzi has held roles as morning editor, managing editor, and most recently, news director and program director at KNWN/KOMO. He led coverage of major events such as the 2009 Lakewood Police shooting, the 2014 KOMO TV helicopter crash, and the 2020 police dispersal of the Seattle CHOP Zone.  Bonneville Seattle SVP/ market manager Cathy Cangiano tells TALKERS she’s eager for Lenzi to come aboard. “Frank’s extensive experience and proven leadership in the industry make him the perfect fit for our team. His dedication to journalistic excellence and his ability to inspire and lead will keep our newsroom standards high. We look forward to the fresh perspectives and innovative ideas he will bring to KIRO.” KIRO Bryan Buckalew, KIRO program director, echoed those sentiments. “Frank has a deep commitment to keeping audiences informed and connected. I’m confident he’ll be a great addition to our team.”  Lenzi comments, “KIRO has always been the gold standard for radio journalism not only in the Seattle market, but across the country. It is an honor to lead this fine team of veteran broadcasters.”  Lenzi will replace outgoing news director Charlie Harger, who will take over as host of “Seattle’s Morning News” on KIRO in January.

 

Industry News

iHeartMedia Tampa Bay Adds FOX Sports Radio on Nights and Weekends at 95.3 WDAE / AM 620

iHeartMedia Tampa Bay announced (12/18) the addition of several FOX Sports Radio programs to the weekday and weekend lineup at 95.3 WDAE – “Tampa Bay’s Sports Radio,” effective Monday, December 23, 2024.  WDAEWDAE’s weekday lineup, which already features “The Dan Patrick Show” and “The Herd with Colin Cowherd,” will now also broadcast FOX Sports Radio from 7:00 pm to 6:00 am ET, which includes “The Odd Couple with Kelvin Washington & Rob Parker,” “The Jason Smith Show with Mike Harmon,” and “The Ben Maller Show.” Additionally, WDAE will broadcast FOX Sports Radio around the clock on weekends. “We are thrilled to announce the further expansion of FOX Sports Radio programming to our lineup, which features the best sports content and personalities, both local and national,” said Nick Wize, WDAE program director. “We believe this expansion will provide our audience with even more engaging and insightful sports talk, continuing WDAE’s legacy as the ultimate meeting spot for the Tampa Bay sports fan.”

 

Industry News

Monthly Podcast Listenership Among U.S. Latinos Up 72% From 2020

Edison Research with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Podcast Network, and Uforia Podcasts unveiled the fifth-year anniversary of the “Latino Podcast Listener Report 2024” in a webinar hosted by Gabriel Soto, senior director of research at Edison Research, Elsie Escobar, director of community and content at Libsyn, and Briana Mendez, senior sales marketing manager at SiriusXM Media.im The webinar offered up to five years of trending data and new findings about Latino podcast listeners as well as video interviews of podcast creators discussing how they’ve utilized the studies throughout the years. According to the study, 43% of U.S. Latinos age 18+ are monthly podcast listeners, a 72% increase since 2020 (25%).

Key findings include:

• Female listenership is up: Women now account for half of the U.S. Monthly Latino Listening population, making the composition of Latino podcast listeners 50% women and 50% men for the first time.

Social media is a dominant source for podcast discovery: 47% of U.S. Latino monthly podcast listeners age 18+ first discovered podcasting by seeing it on social media, compared with 30% in 2020.

• YouTube gains share as the service used most often to listen to podcasts: 40% of U.S. Latino monthly podcast listeners age 18+ say they use YouTube the most to listen to podcasts – a 12-point increase from 2020. Thirty percent search on YouTube most often to find out about podcasts.

• Latino podcast listeners’ preference for video podcasts is up: Since 2021, U.S. Latino monthly podcast listeners age 18+ have increased their consumption of video that they actively watch while listening by 23% (2021: 70% vs. 2024: 86%), surpassing audio only podcasts at 72%.

• Gen Z and Millennial U.S. Latino listeners are more likely to listen or watch podcasts with other people: 43% of U.S. monthly Latino podcast listeners age 18+ have listened to or watched podcasts with others. Listeners aged 18–24 are 47% likely to share their podcast listening experience with others, those aged 25–34 are 46%, and those aged 35–44 are the most likely to listen to or watch podcasts with others at nearly half (49%).

• Latinos are spending most of their days with podcasts for entertainment: 78% of U.S. monthly Latino podcast listeners age 18+ “strongly agree” or “somewhat agree” that they listen to podcasts when they want to be entertained – an 8-point increase since 2020.

“Latinos have been trailblazers in podcasting, driving trends from leading the early adoption of YouTube to fueling the rise of video podcast consumption,” said Elsie Escobar, Director of Community and Content at Libsyn. Beyond educational content, Latino listeners are embracing a broader range of podcasts, from entertainment to inspirational stories. This growing diversity creates exciting opportunities for advertisers to connect with a vibrant audience and align brand messaging with their lifestyle interests and values.”

Soto says, “The number of Latinos consuming video podcasts has surpassed the number of those listening to audio-only shows. If the young Latino demographic is any indication of how listening will take shape among the rest of the podcast audience, podcasters will have another reason to consider video as part of their content.”

Click here to download the report.

 

Industry News

SABO SEZ: They Fired the Sax Player!

By Walter Sabo
A.K.A. Walter M Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN

Walter M. SterlingA grim day. They fired the whole band. You know who “they” are! Bloated management. The future of radio… ruined!

Year: 1936. Bandleaders took WNEW, New York, to court claiming that it was illegal to play recorded music on the air. Recorded music, conductors believed, stole performance rights fees from musicians. Consequently, Radio stations hired live bands to play music and networks offered live bands to affiliates until the court made a decision on the complaint.

Ultimately, the courts said that as long as a radio station owned the record, they could play it on the air.

Local bands were fired, network bands were fired. The radio industry embraced recorded music when it realized that WNEW’s

DJ Music show, “The Make-Believe Ballroom” was pulling a 25 audience share.

Airing recorded music was legal and moral. But many talented, capable, often union musicians lost their jobs. The radio industry changed.  That change resulted in the viability of modern radio.  Recorded music birthed the business of top 40.  Kids in an Akron record shop discovered “race” music in the back of the store and bought it with passion and speed compelling the retailer to reveal the phenomenon to local DJ Alan Freed. Freed put the songs on the air for a few hours a week… then he labelled the music rock ‘n’ roll.

Rock might never have defined our culture if music selection had been left up to the in-studio live bands. And a one and a two.

But a lot of musicians were fired in 1936.

This month, tragically at the holidays, many of our colleagues have lost their jobs. Time to challenge the aging legacies and rock.

The stage awaits.

Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 10:00 pm – 1:00 am. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.

 

 

Industry Views

Why Teasing Isn’t for Every Talk Show Host

By Russ Ray Rollins
Host of Monsters in the Morning
Real Radio 104.1 FM, Orlando

Russ RollinsAfter over three decades as a talk show host, I’ve come to appreciate one essential truth about this industry: there’s no one-size-fits-all formula for success. Program directors, executives, and consultants often believe their advice applies universally, but experience has taught me otherwise. The reality? Not every tip or trick works for every host—or every audience.

One of the most debated techniques in talk radio is the “tease”- that carefully crafted promise of what’s coming next. Let me be upfront: I stopped listening to other radio hosts years ago. Not because I don’t respect or enjoy their work, but because I found myself inadvertently borrowing their ideas. It’s a slippery slope when you admire the craft so deeply.

That said, a while back, I broke my own rule and tuned into a show that had an intriguing topic. They had me hooked – until the host abruptly went to break with, “Coming up next, a representative from the Central Florida Humane Society will be in to talk about the kitten population.” And just like that, I was out. I changed the station and never returned.

Here’s my hot take: I hate the art of the tease.

Over the years, I’ve had countless consultants and program directors insist, “Russ, you have to tease your next segment!” My response? “No, I don’t.” Here’s why:

A “Tease” Can Be a Turnoff

Sometimes the next segment, by title alone, doesn’t sound exciting—but we can make it fun. A dull-sounding topic doesn’t mean the content itself won’t surprise and engage listeners. Forcing a tease risks losing people before we even get the chance to surprise them.

• Radio is About Being in the Moment

What if I don’t know exactly what’s coming next? Talk radio thrives on spontaneity. Some of the best segments are born during the break—fresh, unfiltered, and relevant to what’s happening in real-time. Why box myself in with a tease that may no longer fit the moment?

• The Sponsored Segment Conundrum

Let’s be honest: not every segment is a home run. Sponsored content or sales-driven segments are part of the job, but they’re rarely the most engaging part of the show. A forced tease in these cases feels insincere, and listeners can tell.

The hosts I’ve always admired – legends like Ron & Ron, Jim Philips, and Howard Stern – didn’t rely on teases to keep me tuned in. I stayed with Ron & Ron out of loyalty. I listened to Jim Philips because I wanted to know what had him fired up that day. I followed Howard Stern because I couldn’t wait to hear the next crazy thing he’d say. None of them felt the need to force-feed a tease.

That’s not to say teases don’t work for some hosts. I’ve heard great teases that kept me glued to the dial. I’ve even used them myself when it made sense – but only when it felt authentic. The problem arises when consultants push the idea that a tease is mandatory in every break.

Talk radio is a deeply personal medium. It’s about connecting with your audience in a way that feels genuine. A great host knows their strengths and plays to them, even if it means breaking the so-called rules.

So, to my fellow talk show hosts: take the advice of consultants and program directors with a grain of salt. What works for one show might not work for you. And if you’re like me, don’t be afraid to ditch the tease. Sometimes, the best way to keep your audience engaged is to simply be yourself.

 

Russ Ray Rollins is the longtime host of the successful ensemble show, “Monsters in the Morning” heard on Real Radio 104.1 FM, Orlando.  He can be emailed at russrollins1@me.com.

 

 

Industry News

TALKERS News Notes

GraciesEarly Bird Deadline for the Milestone 50th Gracie Awards Approaching. The AWM Foundation invites all content creators to submit their exceptional work for the historic 50th Annual Gracie Awards. With the Early Bird Deadline approaching on December 12, 2024, now is the time to take advantage of discounted entry fees and secure your place in celebrating the best in media. As the Gracie Awards commemorate 50 years of recognizing excellence, it is more important than ever to honor the exceptional talent in front of and behind the camera and microphone across radio, podcasting, television, streaming, and online programs in news and entertainment. The Gracie Awards recognize contributions from journalists, actors, hosts, producers, showrunners, writers, directors, and other roles that bring impactful stories to life. Each entry directly supports the AWM Foundation, with the Gracies serving as the largest fundraiser of the year.  “This year’s milestone celebration reflects our continued commitment to honoring the talent that shapes the stories of our time,” said Becky Brooks, president of the AWM Foundation. “We encourage local media to participate and take advantage of the best rates and prepare to celebrate together in 2025.”  For a complete list of new and updated categories for 2025, pricing, and submission guidelines, please visit https://allwomeninmedia.org/gracies/call-for-entries/. Questions can be directed to gracies@allwomeninmedia.org.  The Gracie Awards is the largest fundraiser of the Alliance for Women in Media Foundation which advances women in media through educational programs and scholarships. The Gracie Awards honors exemplary programming and individual talent created by, for and about women. The Alliance for Women in Media Foundation has created partnerships and joint initiatives with the Emma Bowen Foundation, the National Association of Broadcasters (NAB), NCTA – The Cable and Telecommunications Association and other organizations that are philosophically aligned with the mission of the Foundation. For more information about The Alliance for Women in Media Foundation and the Gracie Awards please visit allwomeninmedia.org. For the latest news on the Gracies, follow The Gracies on Instagram, X, LinkedIn and Facebook.

Broadcasting Consultant Valerie Geller Drops Third Edition of Classic Book. Beyond Powerful Radio – The New Edition: An Audio Communicators Guide to the Digital World (Focal Press 2024).  Beyond Powerful RadioIn this newly updated edition, industry pros as well as aspirants will find a complete guide to becoming a successful communicator. Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or digital. Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. Valerie GellerPractical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on podcasting, social media, storytelling, artificial intelligence, and cross platform synergy.  Whether you’re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals. A full Instructor Manual is available with complete lesson plans for broadcast instructors.  For more info, please click HERE.

Industry News

Cumulus Nashville’s SuperTalk 99.7 WTN Announces On-Air Lineup Additions and Moves to Offer Enhanced Local News Coverage

Cumulus Media (NASDAQ: CMLS) announces that Nashville’s SuperTalk 99.7 WTN (WWTN-FM) has strengthened its weekday news and talk coverage with multiple lineup additions and moves debuting in January of 2025. Sources at the powerhouse 100,000-watt news/talk station and SuperTalk TV (YouTube)  tell TALKERS the station is committed to providing the best in news and compelling live and local content, and these exciting lineup changes reflect this dedication to delivering top-notch local news coverage and engaging talk programming to listeners.

Brian WilsonOn-air host Brian Wilson (weekdays from 3:00 pm to 7:00 pm), announced his retirement earlier this month, after a 50-year career in broadcasting that included stints at FOX News and WMAL-FM in Washington, D.C., before landing at SuperTalk 99.7 in 2018. Wilson will continue to contribute to SuperTalk 99.7 in a host-at-large role.

Matt MurphyMatt Murphy steps in as on-air host, afternoon drive (weekdays from 3:00 pm to 7:00 pm), after hosting weekdays on the station from 12:00 noon to 3:00 pm for the last three years. Murphy joined SuperTalk 99.7 in 2021 after a 19-year stint with Talk 99.5 WZRR in Birmingham, AL, as both morning show host and program director.

Chad BensonJoining Cumulus Nashville and the new SuperTalk 99.7 lineup is Chad Benson, who will host a live and local show airing weekdays from 12:00 noon to 3:00 pm. Benson will continue as host of his syndicated program, “The Chad Benson Show” with Radio America Network. Chad Benson said, “I’m so excited to be a part of this legendary radio station and to work with an incredible team in an amazing city. I look forward to contributing and building strong connections with both listeners and advertisers.”

Joan JonesThe station further enhances its news coverage with the addition of veteran broadcast journalist Joan Jones as news anchor in morning drive with current host and 2024 Marconi winner Dan Mandis. Jones is known for her successful 10-year career as morning news anchor for news/talk station WTOP-FM in Washington, D.C. Current SuperTalk 99.7 news anchor Ken Weaver will continue to cover the news desk weekday afternoons from 11:00 am to 7:00 pm.

Allison Warren, VP/MM, Cumulus Nashville, tells TALKERS, “We are thrilled to introduce these exciting changes to our lineup at SuperTalk 99.7 WTN. Each addition and shift reflects our unwavering commitment to delivering the highest quality news and talk programming to our listeners. With a blend of seasoned professionals and fresh voices, we are poised to provide even more engaging and comprehensive coverage for Nashville and Middle Tennessee. We look forward to continuing our tradition of excellence and connecting with our community in new and meaningful ways.”

 

Industry Views

MONDAY MEMO: Gobble-Gobble

By Holland Cooke
Consultant

imThanksgiving is days-away, but listeners are already groaning with emotional indigestion. Consider empathizing – and recognizing common optimism — with a promo such as the following, now airing on my client stations:

2024 has been… a lot. Busy days, one-headline-after-another… so many voices, so much noise. So now… let’s pause. Let’s… exhale, together. On Thanksgiving, let’s do… that. Savor the quiet moments with family and friends. Because every gathering is a moment worth celebrating. We have lots to look forward to. Happy Thanksgiving, from our [call letters or company name] family to you and your family.

im

Tip for the station’s imaging voice: Sound “Thanksgiving.” Make “eye contact,” zero “sell.”

Better yet: local DJ/host/news voices, each reading a line.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Cumulus Media Promotes Marv Nyren to Regional Vice President; Cumulus Chicago VP/Market Manager to Add Oversight of Minneapolis Market

Marv NyrenCumulus Media announces(11/21) that it has promoted Marv Nyren to regional vice president of Cumulus Media in Chicago, IL, and Minneapolis, MN. Nyren currently serves as VP/MM for Cumulus Chicago and adds oversight responsibilities for Cumulus Minneapolis to his purview.  Nyren joined Cumulus Media in 2017 as VP/MM of Cumulus Chicago. Prior to that, he was vice president, corporate sponsorships for Chicago Public Media’s WBEZ-FM. Nyren also held roles as president/regional vice president for iHeartMedia’s 13 radio stations in Jacksonville, FL, and Brunswick, GA, and was regional VP/MM for Emmis Media for 12 years, managing the company’s stations in Chicago, Atlanta, Phoenix, and Indianapolis.  Dave Milner, president, operations, Cumulus Media, tells TALKERS, “Marv brings a wealth of experience across multiple U.S. markets to this expanded role. Known for his highly effective and impactful leadership in Chicago, Marv will be a tremendous asset to our talented teams and strong brands in the Twin Cities.” Marv Nyren comments, “I’m deeply honored and grateful for the opportunity to lead the Cumulus Chicago team, and now, expanding to the Minneapolis market is truly a dream come true. Being part of both teams is a privilege, and I’m excited to contribute and make a positive impact in both markets.”