Industry News

Townsquare Media Reports Q4 2023 Revenue Down 4.6%

Reporting its operating results for the fourth quarter of 2023 and for the full year of 2023, Townsquare Media posts Q4 net revenue of $114.8 million, down 4.6% from the same period in 2022. For the quarter it reports a net loss of $1.9 million. Net revenue for the full year of 2023 was $454.2 million, a decrease of 1.9% from the full year of 2022. Townsquare Media CEO Bill Wilson says, “I am pleased to share that Townsquare’s fourth quarter results met or exceeded our previously issued guidance, and our full year results met the guidance that we issued at the start of 2023… Our Digital Advertising segment delivered net revenue and Adjusted Operating Income growth this year (each +7% year-over-year), offsettingim weakness in the national and network marketplace, and first-time hurdles in our Subscription Digital Marketing Solutions segment. In total, Digital now represents 51% of Townsquare’s 2023 net revenue and 55% of our 2023 Adjusted Operating Income, and maintained a 30% Adjusted Operating Income margin, consistent with 2022’s margin. The strong cash generation characteristics of our assets allowed us to produce $68 million of cash flow from operations in 2023, an increase of $18 million, or +35%, as compared to the prior year. We could not be more pleased to share that given our strong cash position, we were able to repurchase and retire approximately $27 million of our Unsecured Senior Notes at a discount during the year. In addition, we repurchased $17 million of our common stock, and paid a high-yielding dividend while also investing in our business. We also ended the year with a strong cash balance of $61 million and net leverage of 4.43x, retaining financial flexibility moving forward. Despite the lack of tailwinds at our back in 2023, I am very pleased with how the Townsquare team navigated the progressively challenging economic landscape. We outperformed competitors and gained market share due to our local focus and our digital platform. I believe that our performance over the past several years has demonstrated the efficacy of our Digital First Local Media strategy and validated our focus on local markets outside of the Top 50 U.S. cities, reinvigorating my confidence in our business model and our path moving forward.”

Industry Views

Steve Weisman is This Week’s Guest on Harrison Podcast

Noted attorney and respected talk media commentator Steve Weisman is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” A prolific author and lecturer who teaches White Collar Crime and Media Law at Bentley University in Boston, Weisman is one of the nation’s leading experts on scams, identity theft and cybersecurity.  His widely read blog, Scamicide, provides daily updated information about the latest scams, identity theft schemes and cybersecurity developments. He recently testified before the U.S. Senate Special Committee on Aging about the dangerous proliferation of scams being targeted to America’s senior population. Harrison – a longtime outspoken foe of digital-era corruption – states, “Our podcast this week is aimed at shedding light on the dark corners and back alleyways of our modern society in which scammers, fraudsters and cyber criminals are flourishing… they steal our identities, our money and our peace of mind. Our loss of privacy and security is a loss of freedom and our legislators on both sides of the aisle remain basically clueless. In an era in which talk show hosts are rightfully obsessed with street crime, terrorism and immigration run amok, it is surprising there is not more attention being paid to this insidious social cancer born of advanced technology and civic decay.” Listen to the podcast in its entirety here.

Industry News

Triton Digital Publishes February Podcast Ranker

Triton Digital releases its Top U.S. Podcasts ranker for February (Jan. 29 – Feb. 25) based on weekly average downloads for shows that opt in. NPR’s “NPR News Now” retains its #1 position, whileim NBCUniversal News Group’s “Dateline NBC” jumps two spots to #2, bumping audiochuck’s “Crime Junkie” to #4. NPR’s “Up First” remains in the #3 position. Other radio-related podcasts of note include Cumulus Podcast Network’s “The Dan Bongino Show” rising one spot to #6, Salem Podcast Network’s “The Charlie Kirk Show” slipping two places to #17, and Cumulus Podcast Network’s “The Mark Levin Show” falling three spots to #27. See the complete ranker here.

Industry News

TALKERS News Notes

New York City radio personality Jim Kerr – host of the “Jim Kerr Rock and Roll Morning Show” on iHeartMedia’s Q104.3 – is celebrating 50 years on the air in the Big Apple. Kerr began hosting morning radio in New York City on March 18, 1974. The station is planning a week of special events to commemorate Kerr’s incredible achievement.

Triton Digital announces its partnership with ID5 to introduce rich audience data to Triton’s Audio Marketplace. Triton says this partnership will improve advertising targeting and addressability in the audio space while complying with privacy regulations globally. Triton chief product officer Benjamin Masse says, “ID5’s ID technology is transforming how the advertising world operates through the creation of listener profiles and its privacy-first approach. Providing access to these listener profiles, supported by rich data, will enhance the value of the inventory available in the Triton Digital Audio Marketplace. We are encouraged by the promising results we have witnessed so far and are excited to be partnering with ID5 to bring this technology to more advertisers.”

PodcastOne announces the extension of its partnership with A+E Networks for the exclusive sales and distribution rights to true crime podcasts “Cold Case Files” and “I Survived.” As part of the agreement, the two media companies will expand their relationship and introduce two new podcasts based on A&E’s long-running television programs, “American Justice” and “City Confidential.”

Industry News

Yesterday’s (3/12) Top News/Talk Media Stories

The presidential race and RFK Jr’s considering Aaron Rodgers or Jesse Ventura as VP; the U.S. House to vote on a ban on TikTok; the U.S. migrant crisis; special counsel Robert Hur’s testimony in President Joe Biden’s classified documents case; former President Donald Trump’s legal battles; Republican U.S. Rep. Ken Buck to exit House next week; the Israel-Hamas war; the Russia-Ukraine war and the Pentagon to give Ukraine $300 million in weapons; and the unrest in Haiti as gangs control Port-au-Prince were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

2024 iHeartPodcast Awards Presented at SXSW in Austin

The 2024 iHeartPodcast Awards Presented by The Hartford took place live at SXSW in Austin, Texasim last night (3/11). The event was also exclusively video streamed on iHeartRadio’s YouTube channel and broadcast across iHeartMedia radio stations nationwide and on the iHeartRadio app. Winners were named in 32 categories, including Podcast of the Year, which went to “New Heights.” Entertainer Lilly Singh presented the award to co-hosts Jason Kelce and Travis Kelce, who accepted the honor via video. See the complete list of winners here.

Industry News

Hubbard’s Dave Kolesar to Receive NAB Engineering Achievement Award

The National Association of Broadcasters will honor Hubbard Broadcasting engineer David Kolesar with the 2024 NAB Engineering Achievement Award. Established in 1959, the Radio and Television Engineering Achievement Awards are given to individuals who are nominated by their peers for significant contributions to advancing broadcast engineering. WTOP, Washington general manager Joel Oxley comments, “Time and again Dave proves that he is on the cutting edge for innovation in the radio industry. In the nearly two decades I’ve worked with him he consistently comes up with new and creative ideas on how we can be better. I can think of no one else more deserving of this award. Kudos to Dave!” Kolesar says, “It’s quite an unexpected honor to receive this award.  I’m lucky to be in a place that allows me to explore my passions and curiosity, and contribute to the state of the art of the industry. I’d like to thank the management of WTOP Radio and Hubbard Broadcasting for their support, and for creating an environment that allows innovation to happen.”

Industry News

Yesterday’s (3/11) Top News/Talk Media Stories

The presidential race; the U.S. House considers a ban on TikTok; the U.S. migrant crisis; special counsel Robert Hur to testify in President Joe Biden’s classified documents case; former President Donald Trump’s legal battles; the Biden administration submits a $7.3 trillion budget; the Israel-Hamas war and Biden’s warning to Israel about invading Rafah; the numerous staff changes at the Republican National Committee; and the controversial photo editing by Kate Middleton were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Morning Drive Changes at WHO, Des Moines

The morning drive team of Maxwell Schaeffer and Amy Sweet are out at iHeartMedia’s news/talk WHO-AM, Des Moines after a little more than three years in the role. The duo took over for Van Harden, who retired at the end of 2020. iHeartMedia has made no announcement regarding its plans for theim WHO morning show. Today, Simon Conway – the station’s PM drive host – was part of the on-air team. Amy Sweet posted the following message to Facebook, “Our sincere appreciation goes out to every listener who has tuned in to WHO over the years, making it possible for us to build upon the rich tradition of excellent programming that sets us apart from other stations. We have truly enjoyed connecting with each one of you through various initiatives designed to foster deeper connections within our beloved community. As we move forward into unknown territories, we are filled with anticipation and hope for what lies ahead!”

Industry News

Top News/Talk Media Stories Over the Weekend

The presidential race; President Joe Biden’s State of the Union address and Senator Katie Britt’s rebuttal; former President Donald Trump’s legal battles and the Fani Willis disqualification case; the U.S. migrant crisis; Pope Francis takes heat for implying Ukraine should negotiate end to Russian hostilities; the Israel-Hamas war and the humanitarian crisis in Gaza; the unrest in Haiti as gangs take over Port-au-Prince; and Sunday night’s Oscar awards ceremony were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Saga Ahead of Schedule on Digital News Sites

Saga Communications CEO, president & director Chris Forgy says the company is moving at a pace to beat its goal of launching online news sites in 16 markets by the end of the year. Forgy made theim comment as part of his Q4 2023 earnings call yesterday (3/7). The company is already operating ClarksvilleNow.com in the Clarksville, Tennessee market and had forecast to have more markets up and running by the end of this year. He says, “As of today, I’m pleased to announce that we have already generated over $1 million in prebooked revenue for 2024, and the year-end timeline has been accelerated to have not 16 but 18 markets online by the end of – not the end of the year – but by the end of quarter two.”

Industry News

TALKERS News Notes

iHeartPodcasts – along with creator and producer Lars Jacobson – announce “Fodor’s Guide to Espionage.” This series is based on the true story of popular travel writer Eugene Fodor who secretly used his profession as a cover to spy for the CIA. Taking place in the 1960s, it is a globetrotting, jet-setting spy series centered around the biggest events of the Cold War that will take listeners on an exotic vacation and high stakes spy mission every week.

Cumulus Media’s Westwood One is presenting 24 NCAA Men’s and Women’s Basketball games from Conference Championship Week. Coverage begins tomorrow (3/9) with the Ohio Valley Conference Championship game, and continues through Selection Sunday, March 17, with broadcasts that day of the Ivy League, the SEC, and the American Athletic Championship games. Westwood One will also broadcast Selection Sunday, which will reveal the 68-team field for both the men’s and the women’s tournaments. Jason Horowitz will host Selection Sunday coverage with PJ Carlesimo and Debbie Antonelli as analysts.

Industry News

Top News/Talk Media Stories for Week of March 4 – 8

The presidential race was the most-talked-about stories in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was President Joe Biden’s State of the Union address tied with the state of the U.S. economy, followed by the U.S. migrant crisis at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

TALKERS 2024: Radio and Beyond Set for Friday, June 7

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TALKERS 2024, the 27th annual edition of the talk media industry’s longest-running and most important national conference is set and going to be one of the storied event’s most important installments. The power-packed, one-day event will again be presented by TALKERS on Friday, June 7, 2024, on the campus of Hofstra University in Hempstead, New York in association with the prestigious university’s multi-award-winning station WRHU Radio. TALKERS publisher Michael Harrison says, “We are delighted to be able to join forces again with our colleagues at Hofstra – the site of our very successful 2023, 2022, 2021 and 2016 events – and enjoy the remarkable resources that its Lawrence Herbert School of Communication brings to the table.” TALKERS 2024 will boldly address key issues – some existential – facing the talk radio and talk media industries at this dramatically critical juncture of rapidly accelerating technological and societal change as well as identifying the remarkable opportunities inherent in these developments. The focus, as always, will be on talk radio and its changing relationship with the larger arena of “audio” and “video” including podcasting, satellite, and digital venues. News/talk, sports talk, all-news, and general talk will be amply covered. The conference will also provide participants with unique and powerful networking opportunities. There will be over 50 top industry speakers and registration will be limited to insure intimacy. Attendance at the conference is limited to members of the working media and directly associated industries as well as communication students enrolled in accredited learning institutions. All attendees will be required to register in advance on the phone payable by credit card. Because attendance will be limited and the agenda outstanding, the conference is again expected to be an early sellout. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $379. Take advantage of the early bird fee of $279 available until 5:00 pm ET on Friday, March 15. Because space will be limited and a sellout is anticipated, all registrations are non-refundable. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413. Nearby hotel information will be posted here shortly.

Industry News

TALKERS News Notes

Condolences to WBEN-AM, Buffalo afternoon drive host Tom Bauerle on the passing of his mother Dorothy, who died on March 6 at age 90. Bauerle had been hosting his program from his mother’s home while he served as her round-the-clock caregiver. Bauerle says his listeners may have been aware that he was working from his mother’s home, but he didn’t make a big deal out of it. He tells TALKERS, “I just very much believe that when practicable it is a child’s duty to take care of their parent instead of putting them in a nursing home, and in my case it was practicable, so I did it.”

iHeartPodcasts and “Countdown With Keith Olbermann,” will produce a live streaming edition of the program this evening after the conclusion of President Joe Biden’s State of the Union Address. The stream will move on iHeartRadio’s Twitch channel and Keith Olbermann’s YouTube channel.

Sheri Lynch’s “True Weird Stuff” podcast will focus on female subjects in recognition of Women’s History Month. Lynch says, “I’ve spent my whole life struggling to NOT talk about all the weird things that fascinate me and often make other people uncomfortable, such as reincarnation, near-death experiences, aliens, or the idea that reality is a simulation. It’s hard masking so much weird. ‘The True Weird Stuff’ podcast is where I can bring all the quirky, cryptic, creepy, odd and just plain weird together in one place and share them with my listeners.”

Industry News

Yesterday’s (3/6) Top News/Talk Media Stories

Nikki Haley’s suspension of her campaign and the 2024 presidential race; tonight’s State of the Union address; the U.S. migrant crisis; the Alabama embryo-IVF legislation; the Israel-Hamas war and the humanitarian crisis in Gaza; the Russia-Ukraine war and the attack on Volodymyr Zelensky’s convoy; the spending package to keep the federal government operating; the bill to ban TikTok in the U.S. gains steam; and Rust armorer Hannah Gutierrez Reed is found guilty of involuntary manslaughter were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Podtrac’s February 2024 Podcast Ranker

The New York Times’ “The Daily” remains in the #1 spot on Podtrac’s U.S. Podcast ranker for February (based on unique U.S. monthly audience for participating podcasts) NPR’s “NPR News Now” and “Upim First” are #2 and #3, respectively, with NBC News’ “Dateline NBC” at #4. Other talk radio-related podcasts of note include The Daily Wire’s “The Ben Shapiro Show” rising two spots to #7, iHeartPodcasts’ “Stuff You Should Know” up two places to #9, and Dan Bongino’s “The Dan Bongino Show” up one spot to #11. You can see the complete ranker here.

Industry News

Yesterday’s Top News/Talk Media Stories

The Super Tuesday primary elections and Nikki Haley’s expected exit from the presidential race; Kyrsten Sinema announces retirement from the U.S. Senate at the end of this term; the Israel-Hamas war and the humanitarian crisis in Gaza; former President Donald Trump’s legal battles and the disqualification case against Fulton County DA Fani Willis; the U.S. migrant crisis; attempts to avert the looming government shutdown; the Russia-Ukraine war and Western aid to Ukraine; Miami Beach implements strict rules on spring break crowds; and the Dartmouth men’s basketball team votes to unionize were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

WRVA, Richmond’s Jeff Katz Raises Funds for The Friendship Circle

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Pictured above is WRVA, Richmond afternoon talk host Jeff Katz (right) alongside former President Donald Trump (left) during Trump’s March 2 visit to Richmond. Katz is presenting Trump with a “Julia Katz Bracelet” created by Emily Morrissey of Emily’s Bracelets.  Morrissey and Julia Katz are young women with a variety of special needs and disabilities who have received services from The Friendship Circle. During the month of March, Morrissey is offering “The Julia Katz Bracelet” as a fundraiser for The Friendship Circle of Virginia in recognition of Julia’s 21st birthday on March 7. Jeff Katz recently helped raise more than $17,000 for The Friendship Circle and to kick off the special Julia Katz bracelet he personally presented one to Trump. They are available at www.emilysbracelets.com

Industry News

SiriusXM Names van Mosel SVP of Podcast Strategy

SiriusXM appoints Sarah van Mosel to the new role SVP, podcast strategy. Van Mosel previously served as chief revenue officer with Stitcher, the aggregator that SXM Media acquired for $353 million back in 2020. In a memo to staff, SiriusXM president and chief content officer Scott Greenstein says, “As podcasting continues to be a major driver of growth in our overall business, we are organizing theim best team in the industry to power our next chapter… A major area of focus is expanding our relationships with top podcasts as we look to grow both our exclusive content portfolio and support our successful advertising business. To help us achieve our goals, we decided to bring in an expert to champion SiriusXM in the marketplace. I am thrilled to welcome Sarah van Mosel back to SiriusXM in a new role as SVP of podcast strategy, reporting directly to me. In this role, Sarah will develop a targeted podcast acquisition strategy as well as source and attract up and coming new talent to the SiriusXM Podcast Network.” Greenstein says van Mosel will work with SVP of podcasting content Adam Sachs.

Industry News

Top News/Talk Media Stories Over the Weekend

The Israel-Hamas war and the Biden administration’s pressure on Israel; the presidential race and the weekend’s primary races; the U.S. migrant crisis; former President Donald Trump’s legal battles; the Russia-Ukraine war; Mitch McConnell’s exit from Senate president post and the ensuing power struggle; the devastating wildfires in the Texas panhandle; and the gang-led prison breaks creating chaos in Haiti were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Two-Day IBSNYC 2024 Conference Kicks Off Today (3/1) in NYC – Michael Harrison Set to Speak Tomorrow (3/2)

TALKERS founder/multi-format radio pioneer Michael Harrison will serve as a featured speaker at the national IBS (Intercollegiate Broadcasting System) conference taking place today and tomorrow (3/1im-2) at the Sheraton Times Square hotel in New York City. Harrison’s address titled, “The Next 10 Years of Media and Popular Culture is…?,” is scheduled to take place between 11:00 am and 12:00 noon on Saturday (3/2). Harrison states, “I have always believed that the future of broadcasting, for better or worse, brews on the campuses of America and this observation is truer now than ever before. I am very excited to bring an array of provocative and pertinent observations, predictions and possibilities, born of my perspective as a future-minded immigrant from the 20th century to such a vital and dynamic group of young communicators.” See registration, agenda and hotel information here.

Industry News

“Election Channel” Debuts on TuneIn

TuneIn is launching its new “Election Channel” ahead of Super Tuesday to “give listeners easy access to news coverage around the presidential primary election day.” TuneIn says, “The channel features aim comprehensive collection of the top national and regional news stations to help listeners stay up to date on the latest in the race to the 2024 U.S. Presidential Election in November. The ‘Election Channel’ brings together all voices and viewpoints to empower listeners to stay informed on all party news.” TuneIn adds that its coverage includes national and global news networks and stations, including NBC News NOW, CNN, MSNBC, FOX News Radio, Newsmax and Progressive Voices, plus local stations across the country.

Industry News

Mirta Lourenço is This Week’s Guest on Harrison Podcast

Mirta Lourenço is the chief of media development and media in emergency for UNESCO based at the agency’s headquarters in Paris. She is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” The name UNESCO stands for United Nations Educational, Scientific and Cultural Organization which is a specialized agency of the United Nations. Its stated mission is to promote world peace and security through international cooperation in education, arts, sciences and culture. Podcast host and TALKERS founder Michael Harrison served as executive advisor to UNESCO for the recent 13th annual celebration of UN World Radio Day 2024 which gave him the opportunity to work directly with Lourenço, who heads the project each year. According to Harrison, “This year’s theme was a celebration of radio’s first century informing, educating and entertaining with the purpose of bringing global attention to the medium’s continuing importance and vitality in the 21st century while acknowledging the challenges it and all heritage media face in the digital era.” Harrison adds, “Mirta Lourenço is a true champion of global media supporting its potential and responsibility to serve the public good. She is a first responder to the first responders. Her work transcends the boundaries of nationality, ethnicity, and language. It includes media platforms of every structure – commercial, public, community, corporate and governmental. She diligently operates at a smorgasbord of diversity at the center of the media world.” Harrison and Lourenço discuss the state of international radio from her global perspective. Listen to the podcast in its entirety here

Industry News

Top News/Talk Media Stories for February 26 – March 1, 2024

The state of former President Donald Trump’s various legal battles was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the presidential race, followed by the U.S. migrant crisis at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result on ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Cox Media Group Cancels Mark Kaye Show

In a surprise move, Cox Media Group cancels “The Mark Kaye Show” based at its Jacksonville news/talk outlet WOKV-FM and syndicated to O&Os WDBO, Orlando; KRMG-AM/FM, Tulsa and WHIO-imAM/FM, Dayton. The program aired in the 12:00 noon to 3:00 pm ET daypart and the stations are going to replace the show with “The Erick Erickson Show” based at CMG’s WSB-AM/WSBB-FM, Atlanta. The Erickson program is syndicated by Compass Media Networks. It appears that producer Hannah Guile is also exiting as a result of this move. TALKERS reached out to Mark Kaye who requested that all questions and inquiries be directed to his agent Heather Cohen at The Weiss Agency.

Industry News

Cumulus Bloomington Raises $100k-plus for St Jude

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Pictured above are members of the staff of Cumulus Media’s radio stations in Bloomington, Illinois – including news/talk WJBC-AM, CHR WBNQ-FM, and country WBWN-FM – as they helped raise $103,739 for St. Jude Children’s Research Hospital via its annual two-day Cumulus Cares for St. Jude Kids Radiothon that took place February 8 and 9.

Industry News

Yesterday’s (2/27) Top News/Talk Media Stories

The presidential race and the Michigan primary; the U.S. migrant crisis and the death of Georgian nursing student Laken Riley allegedly at the hands of an illegal immigrant; former President Donald Trump’s legal battles and the Fani Willis misconduct case; the Russia-Ukraine war; the Israel-Hamas war and the humanitarian crisis in Gaza; the impeachment inquiry into President Joe Biden and Hunter Biden’s testimony scheduled for today; the Alabama embryo ruling and its effects on IVF treatment; the Supreme Court hears arguments over Texas’ and Florida’s restrictive social media laws; Apple cancels its electric car project; and the Texas panhandle wildfires were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Benztown Unveils AI Listener Voice Generator

Benztown launches the AI Listener Voice Generator, what it calls “a new audio production tool for radio stations of all formats and market sizes exclusively designed to simulate ‘listener’ audio for on-air use.”im The AI Listener Voice Generator enables library subscribers to simulate “listener” audio and addresses the challenges that stations increasingly face in collecting listener audio from the public. Benztown CEO Andreas Sannemann says, “The Text-to-Speech and Speech-to-Speech capabilities of this new feature make an audio producer’s job easier and more efficient than ever – and it sounds incredible!”

Industry News

Yesterday’s (2/26) Top News/Talk Media Stories

The U.S. migrant crisis and the death of Georgian nursing student Laken Riley allegedly at the hands of an illegal immigrant; the looming government shutdown; the Russia-Ukraine war; the Israel-Hamas war and the humanitarian crisis in Gaza; the impeachment inquiry into President Joe Biden and Hunter Biden’s testimony scheduled for Wednesday; the presidential race; former President Donald Trump’s legal battles and the Fani Willis misconduct case; and the Supreme Court hears arguments over Texas’ and Florida’s restrictive social media laws were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Curmudgeons

By Steve Lapa
Lapcom Communications Corp
President

imAre you a sales curmudgeon? You know, that old-school, out-of-touch terrestrial radio ad sales rep who is too lazy to learn the new digital/social media sales world?

A recent survey by Borrell and Associates says most radio station managers vote for “new blood” on the sales team to offset those old-school sellers who are oversaturated and have no more room to grow. It’s the evergreen water bottle analogy. Open that off-the-shelf bottled water and just try pouring more water into that fully filled bottle. There is no more room for even another ounce. Is that you? So full of sales knowledge that there is no room to learn? Your boss thinks it’s better to hire another seller than to wait until you decide to push yourself through the comfort zone and become more productive in the digital/social media column.

The top line “hire new sellers” concept here is true. Some living history:

1. AM vs. FM. Are you old enough to remember separate AM and FM sales teams? AM radio stations were the first big income generators. When FM music stations became popular, we first sold AM/FM combo plans. Realizing FM formats were geared to a younger audience, we hired sellers who got it. Sales teams were formed to sell just the FM stations. The internal conflict was a management nightmare, yet somehow, we managed to create two separate teams. The rest is terrestrial radio sales history.

2. Cluster Sales. When the FCC allowed owners to control more than two radio stations in a market, we went through another seismic change. Sellers who sold for one, or in some cases AM/FM combo sales, were soon allowed to pitch multiple stations owned by one owner in a market. Managers were faced with a new round of consolidation conflict. If you worked with an advertiser that needed additional markets, you were able to bring outside markets with commonly owned radio stations to the mix. Somehow, we managed.

3. Digital/Social. What took so long? Today’s terrestrial radio ad seller is an important foundational component in every radio station ad sales department. Yet the ad sales and audience growth aren’t on the AM/FM or satellite band. It hasn’t been for a while. The ad demand and growth in audience and revenue is on your computer, smartphone, apps, and earbuds. Are you ready to adapt to the digital/social media demand curve? Or are you sitting in your comfortable rocking chair.

There is no doubt new sellers plugged into new media platforms will fuel the next level of audio sales growth. But before we give up on those curmudgeons on your sales team, let’s learn how they preserve the buyer-seller relationship long enough to earn the privilege of becoming “curmudgeons.”

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.