Industry News

RTDNA: Radio Salaries Are Rising

According to its 2025 Radio Salaries Report (produced in partnership with Syracuse University’s Newhouse School of Public Communications) radio salaries that lagged following COVID-19 – withimg three stagnant years below inflation and a net drop of 2.5% last year – appear to be rebounding. RTDNA says reported salaries are increasing 14.5%. “Employees who contribute to the web were among the higher earners, which brought the figures up. Additionally, commercial stations often matched or exceeded the wages of non-commercial stations — an uncommon trend historically.” See more about the report here.

Industry News

Top News/Talk Media Stories This Past Week (April 21 – April 25, 2025)

Here are the most talked about stories of the past week (4/21-25) on news/talk radio and related talk media according to TALKERS:

                          Stories

1. Tariffs / U.S.-China Trade War
2. Financial Markets / Fed Chair Powell’s Status
3. Russia-Ukraine War / Israel-Gaza War
4. Abrego Garcia Deportation Case
5. Pope Francis Dies
6. Google Anti-Trust Ruling/Meta Anti-Trust Case
7. Hegseth Signal Chat Controversy
8. Iran Nuclear Talks
9. State Dept. Reorganization
10.“60 Minutes” Producer Quits

              People

1. Donald Trump
2. Xi Jinping
3. Jerome Powell
4. Volodymyr Zelensky
5. Kilmar Abrego Garcia
6. Pope Francis
7. J.D. Vance
8. Elon Musk
9. Pete Hegseth
10.Bill Owens

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

New Ramsey Book is a #1 Bestseller

The latest book from Ramsey Solutions CEO Dave Ramsey is a #1 national bestseller. Build aimg Business You Love is a book in which Ramsey shares the lessons he’s learned starting his business on a card table in his living room and growing it into a $250 million-a-year company. Dave Ramsey says, “For people serious about starting a business, it’s the ride of a lifetime. It will be hard, and it will take longer than expected, but it also offers the opportunity to become a better person as you become a better leader. I hope readers find the courage to keep going, the humility to keep learning and the heart to build something that serves others.”

Industry News

Monday Memo: Podcasting in the Age of Attention Deficit

By Holland Cooke
Consultant

imgRemember how Larry King would interrupt rambling callers to ask, “What’s your question?” It could sound gruff, but it was really a courtesy, to viewers or listeners. Larry feared TV clickers and dashboard radio buttons. He kept-it-moving to keep viewers and listeners from wandering.

And if you follow research on podcast consumption, you understand that attention there is an even heavier lift than for real-time broadcast programming which asks less of the consumer to acquire. Accordingly, these tips:

— Hook early, hook hard: Your first 60 seconds (max) are your billboard. Don’t waste them. Create curiosity about what listening to the episode will deliver, early-in (or before) your produced intro.
— Edit aggressively: Cut fluff and filler, avoid rabbit holes. Trim “um,” “you know,” and circular chit-chat. Each listening moment needs to earn the next moment.
— Apply proven radio techniques: teasing, resetting, production tactics.

im

— Be “sticky with structure:” A consistent format helps make your podcast habit-forming. If applicable to your topic, think “Problem-Story-Solution.” Note how Keith Olbermann’s podcast emulates his previous TV show format. I’m not saying do THAT format; I’m saying HAVE one.
— Speak to one person – like radio does, but even more so – because podcast listening is so intentional, and topics can be so specialized. Make eye contact, and don’t talk to “the audience.”– Create “next time” anticipation: Plant seeds for the next episode.
— Make replayable moments. Your slam-dunk is having listeners share your podcast with their friends. Deliver content that somehow enables them. Or makes them laugh, or cry, or care.

Like broadcasting, podcasting competes with EVERYTHING, TikTok, text messages, EVERYTHING, and life’s chaos. Make every second count.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

IAB Report Dives into 2024 Digital Advertising Data

IAB just released its Internet Advertising Revenue Report for 2024 and the results of the study indicate the digital advertising industry saw ad revenue climb to $259 billion, a 15% year-over-year increase from 2023. IAB says, “This record growth reflects the industry’s ability to adapt to evolving technologies, regulatory changes, and shifting consumer behaviors. In parallel, the streaming landscape continues to shift, with ad-supported streaming becoming dominant and live sports driving premium ad investments.” Other takeaways from the study including that Digital Video is the fastest-growing format, with revenueimg increasing 19.2% YoY to $62.1 billion, now accounting for 24% of total ad revenue, and that Podcast advertising revenues show a strong YoY growth of 26.4%, a significant acceleration from 5.5% last year. IAB adds, “This growth was fueled by shifting consumer media habits, with cord-cutting driving greater engagement with on-demand audio, and podcasts emerging as a key platform for political advertisers seeking to connect with voters ahead of the election.” Overall, digital audio – including podcasting – has continued to grow, earning $7.6 billion in revenue with an 8.5% YoY growth from FY23 which is a slowdown in growth compared to last year’s 18.9% rate. Podcasting however saw a surge in growth at 26.4%, while other related formats such as Streaming Music and Radio stifled overall Audio growth. IAB concludes, “As audio consumption trends rise our data suggests that there will be continued digital audio advertising expansion and growth in the year ahead as brands and platforms invest more in podcasts, streaming music, and voice-based advertising.” See more about the study here.

Industry News

Black Information Network Launches Black Maternal Health Campaign

iHeartMedia’s BIN: Black Information Network launches a new special public awareness campaign focusing on the critical and urgent issue of Black maternal health. The campaign is titled, “Saving Black Moms: A Maternal Health Crisis,” and will “shine a light on the issue of Black maternal health and advocateimg for change through an integrated media campaign including special on-air reports, news features, public service announcements, social media engagement, a dedicated microsite, and community partnerships.” BIN president Tony Coles says, “As a network committed to amplifying underrepresented voices, it is our responsibility to shine a light on the alarming disparities that Black women face before, during and after childbirth. This campaign is about advocacy, action, and partnership. By working with trusted community organizations and The BIN Local Roundtable, we can help raise awareness and ensure every Black mother receives the care and support she deserves.”

Industry News

TALKERS News Notes

Pubcasters to Present NJ Governor Candidates. New Jersey public media network NJ PBS and public radio outlet WNYC announce their live broadcasts covering the New Jersey gubernatorial race with conversations with the candidates. Republican candidates will appear on May 7, at 7:00 pm; Democratic candidates will appear on May 12, at 7:00 pm. The broadcasters say the goal is to have the candidates engage in civil, solutions-based discussion about issues facing New Jersey.

NHPR Nominated for a Peabody. New Hampshire Public Radio and collaborator The Pudding are being nominated for a Peabody Award in the Immersive & Interactive category for “Failures to Act” — reporting that delved into one of the largest youth detention abuse cases in American history that took place in New Hampshire. The reporting revealed the stories contained in more than 1,281 civil lawsuits filed by people who say they were abused as children while in state custody.

Industry News

Top News/Talk Media Stories This Past Week (April 14 – April 18, 2025)

Here are the most talked about stories of the past week (4/14-18) on news/talk radio and related talk media according to TALKERS:

Stories

1. Abrego Garcia Deportation Case/Judge Threatens Contempt Charges
2. Trump vs Harvard
3. Tariffs / U.S.-China Trade War / Powell Speech
4. Meta Anti-Trust Case
5. FCC’s Carr Threatens Comcast / Trump’s 60 Minutes Criticism
6. DOGE
7. U.S. – Iran Nuclear Talks
8. Russia – Ukraine War / Israel-Gaza War
9. Bernie Sanders-AOC Rallies
10.RFK Jr Promises Autism Cause

People

1. Donald Trump
2. Kilmar Abrego Garcia/Nayib Bukele
3. Alan Garber
4. Pam Bondi
5. Jerome Powell / Xi Jinping
6. Mark Zuckerberg / Elon Musk
7. Brendan Carr
8. Vladimir Putin / Volodymyr Zelensky
9. Bernie Sanders / AOC
10.RFK Jr

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Edison Research: Women Podcast Listeners Triples in 10 Years

According to data from Edison Research, female monthly podcast listenership has tripled over the past decade, growing from 15% in 2015 to 45% in 2025. This is from Edison’s “Women’s Audio Report: Women & Podcasts” with support from SiriusXM Media. The report finds that when factoring in video podcast viewership, estimates for engagement by women climbs even higher, to 52% of women age 18+ nowimg consuming podcasts in some form. Other notable findings from the report: 1) Female podcast consumers skew younger (39% between ages 18-34), have higher incomes (29% with household incomes over $100K), and higher education levels (51% with college degrees); 2) Primary motivations among women monthly podcast consumers include exploring topics in depth (53%), learning (46%), and entertainment (44%); and 3) Among the women monthly consumers who have heard an ad on a podcast, 75% have acted as a result of hearing an ad. The Women’s Audio Report was based on 2,520 interviews with women age 18+ who had listened to audio in the last month. See more about the Women’s Audio Report webinar here.

Industry News

Dave Ramsey Publishes New Book, Build a Business You Love

Ramsey Solutions CEO Dave Ramsey publishes his latest book titled, “Build a Business You Love,” (2025, Ramsey Press). In this new book, Ramsey shares his 30-plus years of building a business from a one-imgman operation to a $250 million-a-year company with over 1,000 employees and a nationally recognized brand. Ramsey says the book draws on his hard-earned lessons, equipping readers at every stage of business to grow themselves, lead their teams and scale their businesses.  He says, “Running a business is the hardest thing you’ll ever do, but it can also be the greatest thing you’ve ever done. If you’re not careful, you can wind up hating what you’re trying to build. I’m a guy who’s lived it and made it work — someone who’s messed up a lot and gotten back up after being knocked down. This book isn’t theory. It’s the blueprint for building something you can be proud of.” See more about the book here.

Industry News

KBLA, Los Angeles Presents Remote Altadena Broadcast

Tomorrow (4/16), KBLA, Los Angeles “Talk 1580” radio personalities Tavis Smiley, Dominique DiPrima, and Nii-Quartelai Quartey will participate in the radio station’s community town hall titled, “Theimg Eaton/Altadena Fire: 100 Days and Counting,” from 4:00 pm to 6:00 pm at Robinson Park Recreation Area in Pasadena. There will be a panel of survivors, community leaders, activists, experts, and more to reflect on the 100 days since the fire erupted and address hard and heart questions about where the community goes from here. Tavis Smiley, founder of Smiley Audio Media, says, “I’m looking forward to hearing from our beloved Black Altadenians and learning how KBLA Talk 1580 can continue to support their efforts to find justice and accountability to make them whole.”

Industry News

WWO Blog: The Sales Effect Power of Creative

This week’s Cumulus Media | Westwood One Audio Active Group blog reveals data from Advertiser Perceptions, commissioned to annually survey brands and media agencies on the sales contribution of five advertising effectiveness factors: Brand, Creative, Reach, Recency, and Targeting. In February,img Advertiser Perceptions surveyed 301 marketers and media agencies on the sales generated by each of the five sales drivers and as they have for the past six surveys, those surveyed had an average % of perception of creative’s contribution toward driving sales around 20%. But the reality according to one study is that creative’s contribution toward driving sales is actually about 49%. Quatical principle Marc Binkley says, “Creative is the closest thing we have to a silver bullet… it’s a way to supercharge budgets. Emotional, well-branded creative is a way to be more memorable. The goal isn’t just awareness, it’s being memorable in as many buying situations as possible.” See the complete blog post here.

Industry Views

SABO SEZ: 5 Books That Will Change Your Life

By Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

imgThese books have helped me tell stories, prioritize programming initiatives and manage career strategies. If interested in a book the link connects to its page on Amazon.

You’ll Shoot Your Eye Out, By Quentin Schultze. Not what I thought. It’s not about the goofy episodes in the “A Christmas Story” movie. Jean Shepherd, radio star, wrote and narrated the movie. This book deconstructs how Jean told stories. Shepherd was the greatest radio storyteller of all time. He told stories on WOR every single night for 27 years. His one-hour show had no guests, no phone calls, simply his astonishing stories. Author Schultze, a college professor, spent hundreds of hours with Jean discovering how he imagined, enacted and teased his stories. The book is an advanced course for today’s magic makers. https://a.co/d/fHXIBlt

It’s One O’Clock and Here is Mary Margaret McBride, by Susan Ware. We know but a little. The first national star of midday radio was Ms. McBride. She was so popular and powerful that she required seven secretaries to answer her mail. On her show’s 10th anniversary, she packed Madison Square Garden with listener fans and celebrities. Eleanor Roosevelt hosted McBride’s 15th anniversary at Yankee Stadium. Show prep was her life, that’s why her show sounded informal. https://a.co/d/5idc7TC

Dress for Success, By John Molloy. Yes, the book reveals Molloy’s research on success dress, but perhaps more importantly the book helps the reader think like a success. This guide to the C Suite explains how to reach the top of any business. On the air? When preparing for work, consider all the steps we take toward meeting the station’s biggest client and do that every day. On the plane? No sweat pants! If you want to join a club, look like you already belong to it.  https://a.co/d/99XI61d

Effective Frequency: The Relationship between Frequency and Advertising Effectiveness, Compiled by the ANA. The DNA of everything. 100 years of studies on how a listener’s memory works. How many spots actually cause burn? How often should the promo run? Do listeners remember the first or last spot best? How to rotate songs? And why did the original phone numbers have seven digits? This deceptively thin, rich book will startle!  https://a.co/d/foZUreI

The Autobiography of Alice B. Toklas, by Gertrude Stein. The author was the ambitious patron of the Cubist art movement in Paris. Ernest Hemingway, Pablo Picasso, Henri Matisse, and many others were inspired and sponsored by Stein. Alice was her lover. Stein understood that controversy is a possible result of great artwork. Picasso’s first show in Paris caused outrage within the crowd. Watching the gathering’s reaction from the show’s balcony, “Gertrude Stein smiled.” Remember Stein’s reaction to Picasso’s audience the next time “sales” gives a host a hard time! https://a.co/d/1IuU1pV

My life has been changed by these works. How to dress, prep for an interview, cope with controversy, and rotate promos are skills shaped by these classics. Please let me know how they impact you.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

KFBK, Sacramento Names Sam Shane Early PM Host

iHeartMedia Sacramento announces that effective June 2, air personality Sam Shane will transition from co-hosting “The KFBK Morning News” to host of the 12:00 pm to 3:00 pm show that’s been held by Tom Sullivan for more than 30 years. Sullivan recently announced his semi-retirement. Shane says, “I’mimg humbled and honored to be taking over the time slot occupied by Tom Sullivan at KFBK, a radio station with a rich history of producing superior news/talk programs. Never have I enjoyed producing and delivering a program more than these last six years as I have co-hosted the morning news show on KFBK with Cristina Mendonsa. I’m very proud of our accomplishments and grateful for the opportunity imgto have worked with Cristina and everyone behind the scenes who made it happen. Now it’s on to a new chapter.” Mendonsa continues as host of “The KFBK Morning News” and will be joined by Mark Demsky, who will serve as news anchor and present special report segments. Demsky joined KFBK last year after serving as a sports anchor and reporter at KTXL-Fox 40 in Sacramento. Mendosa says, “This next chapter is about helping listeners wake up to what really matters, stories that affect their lives. After 30 years in journalism and a multi-generational connection to Northern California, our goal is to bring listeners smart, relevant news with a balanced perspective, cutting through the noise to bring more insight.”

Industry News

Top News/Talk Media Stories This Past Week (April 7 – April 11, 2025)

Here are the most talked about stories of the past week (4/7-11) on news/talk radio and related talk media according to TALKERS:

                      Stories

1. Trump Tariffs/U.S. vs China
2. Financial Markets Activity/Recession Fears
3. Deportations- Detentions-Visa Revocations
4. SCOTUS Gangsters Ruling
5. DOGE/Universities Funding Freeze
6. U.S.-Iran Nuclear Talks
7. Russia-Ukraine War/Israel-Gaza War
8. Bernie Sanders Rallies-CNN Town Hall-“Hands Off” Protests
9. HHS Job Cuts/Health Care/Vaccines
10.Severe Weather in Mid-South/NCAA Hoops Championships

                   People

1. Donald Trump
2. J.D. Vance
3. Elon Musk
4. Howard Lutnick / Scott Bessent
5. Xi Jinping
6. Benjamin Netanyahu
7. Vladimir Putin
8. Kilmar Abrego Garcia
9. RFK Jr.
10.Karoline Leavitt

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

PodcastOne: Video Views Up 218% Year-Over-Year

PodcastOne says that after accelerating and investing in diversifying its content offerings and expanding audience reach, it has achieved a 218% year-over-year increase in video views of its programs. The company’s shows are distributed across video streaming services including YouTube, Rumble, Substack, Spotify, TikTok and Apple+. PodcastOne says it has “broadened its video production capabilities andimg distribution for its podcast offerings, enabling listeners the option to engage with content in a more dynamic and interactive way. This move has proven highly successful, leading to an explosive increase in video consumption across both its owned channels and third-party platforms.” Company president and co-founder Kit Gray comments, “We are thrilled with the success of our video distribution strategy. Podcasting is no longer just about audio, it’s about offering our audience a rich, immersive, and multi-channel experience. Expanding into video has allowed us to reach new viewers and unlock impactful opportunities for our advertising partners. PodcastOne has a unique ability to support our shows with the technology and resources needed to create best-in-class video podcasts.”

Industry News

KFNS, St. Louis to Change Hands and Sports Talk Format

Changes are afoot at KFNS-AM, St. Louis. “FOX 2” St Louis is reporting that Zobrist Media has found a buyer for the station licensed to Wood River, Illinois that’s been airing sports talk for much of the past three decades. Big Toe Media has reportedly agreed to acquire the station and will assume control over itsimg operations via a local management agreement, though a format change it in the works. Big Toe Media’s president and director of sales Dave Greene tells FOX 2, “I was attempting to sell it on Dave Zobrist’s behalf and got very close with one person and had several others interested. When the strong lead didn’t work out, we were able to work out a very favorable deal for both sides.” Regarding the format, Geene says, “The idea of one singular topic for content is outdated. We will talk about what St. Louis talks about, which includes plenty of sports but also local news, culture, food, business, events and more.” FOX 2 notes that Greene is “closely involved with the leadership team” of Sports Hub STL, a digital sports network producing content from local personalities, most of whom have worked in St. Louis sports radio at some point over the years. See the FOX2 St. Louis story here.

Industry Views

HC at the NAB: Radio, One Way or Another

By Holland Cooke
Consultant

imgThese conventions used to be about making-the-most-of those towers behind radio stations that played in several rooms at home and occupied two knobs and six buttons in the dashboard. Back to the future…

“Take every available opportunity to connect with audiences.”

 Longtime programmer turned podcaster Buzz Knight moderated the session, “Cross-Platform Content Wins – Radio and Podcast Success Stories.” And here’s one now, a radio news guy I’d like to clone, WBZ-AM, Boston’s Matt Shearer, the next-gen’ talent whose skill set and perspective yields the sort of content that takes radio beyond those towers.

Shearer told us he “had been making video from my radio pieces. Now, I’m making radio from my video.” Whereupon Alpha Media EVP of content Phil Becker urged broadcasters to “focus on THAT they use you, not WHERE they use you.” And noting that – as “streaming services have divided audiences” – South Carolina Public Radio director Sean Birch recognizes that “We have to hit a bunch of audiences all at once.”

Common thread in panelists’ remarks: Broadcast and podcast listeners “are very different audiences;” and “we have to be where people are.” Still, revenue stacks-up in two piles: broadcast bucks and digital dimes. And Hubbard Radio EVP/programming Greg Strassell reckons, “Any engagement you do is an opportunity to promote the mothership.” Hubbard’s WTOP, Washington simulcasts its on-air programming via YouTube, and Greg says average Time Spend Listening there is 17 minutes.

“Using Social Media to Develop Community”

In this session, Beasley Media Group’s Dave Snyder recommends a Basic Success Framework:

— Understand your community. Rather than thinking platform (“We need to be on TikTok”), limit your reach to platforms that offer the most engagement potential. “Not all platforms will be a fit for your content.”
— Set your goals. What does success look like? Gauge value by engagement counts like Comments and Likes, rather than mere Views.
— Be authentic. Build brand guidelines, and have a moderation policy, and a style/tone guide. AI is a useful tool, “but it’s not authentic.”

Develop Engagement. Social media gives broadcasters a unique potential to:

— Share a behind-the-scenes view as content is created, “how the sausage is made,” giving your community a different perspective.
— Expose the community to content creators’ personalities. Building community is only possible if people feel like they actually “know” you.
— Interact with the audience. “Community building can’t just be about pushing content. Engagement flows two ways.”

Keep it going. “Once you have your Framework and Content plan, then comes the hard part.”

— “Consistency and cadence is probably the most important part of growing a consistently engaged community.”
— “Use ‘the whole buffalo.’ Optimize your content for cross-platform use.”
— Use analytics to “build on what works and chuck what doesn’t.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

HC at the NAB: More Than Spots, Less Than Clutter

By Holland Cooke
Consultant

imgRadio sells advertisers our listeners’ attention. For a hundred years, our inventory has largely been commercials. Now, as our wandering audience leads us to more revenue channels, are we hooked on spots?

“We’re still in the same business. What’s changed is the tool box.”

Salem Media Group EVP, operations and revenue development Linnae Young was among panelists exploring “The Local Advertising Buying Landscape: What are Clients Buying, and how are Radio Sellers Succeeding or Missing Out?” Her laser-like focus is on the client’s need: “The HVAC company has two trucks and wants six.”

Ditto from session moderator Mike Hulvey, the Radio Advertising Bureau’s president & CEO. He called pitching a multi-store McDonald’s franchisee, who heard-him-out, then asked “Will that idea sell a hamburger?”

We sure have ideas. Researcher Gordon Borrell reckons that “the biggest mistake radio stations are making is underestimating the potential [of digital].” Many now sell video advertising. Prospects “don’t have any questions about radio, other than ‘Can you lower the price?’ They have lots of questions about digital.” Be their guide.

And obsess on outcomes. “Stop with the tactics,” urges Marketron senior director of digital strategy Dustin Wilson. “It’s all about solutions-based selling.”

“As radio has encountered increased pressure on revenue, it has often increased spot loads.”

Ad nauseam, in the view of Edison Research co-founder & president Larry Rosin, whose Ted Talk-type session “Considering Spot Loads” was plainspoken.

Radio has violated what Larry calls “The Commercial Broadcast Bargain” – the unspoken deal that content is worth the time spent listening to ads. “We’ve tilted the bargain in an unfair way,” he said, pointing to “fewer, but much longer breaks; and many, many [music] stations now loading all their spots into two interminable breaks per hour.”

Rosin’s team has long tracked listening habits through its Infinite Dial series, and the trend is clear: Radio’s “Share of Ear” never fully recovered after the pandemic; and commercial loads went up during that time.

“The real problem” is not understanding how ‘Infinite’ today’s ‘Dial’ is, “ignoring the fact that there are other things to listen to.” Ad loads tend to be shorter in podcasts and in non-paid streams. These ad-supported competitors never run more than two spots back-to-back. And increasingly, Americans are paying for ad-free content, via SiriusXM, Spotify, YouTube Premium, and others.

Solutions? Larry was clear: “What I’m NOT saying: ‘cut the load and charge more’ in today’s low-demand environment.”

— Even if you can’t lower total inventory, consider more shorter breaks. “Listeners have, or at least had, an internal clock: song (3 minutes) – song (3 minutes) – song (3 minutes) – break (3 minutes). When you ask music radio consumers, a break should be the length of a song. The two long breaks clock simply can’t be the best we can do for advertisers.”
— Bonus on Rating, not Share, which would “reorient radio programmers to consider ALL competitors, not just other local stations. Radio’s insular world hurts it.”
— Don’t demonize commercials – “a disservice to advertisers” – the way we seem to when we call the stop set “a break;” or tout commercial-free hours to pump-up a daypart (then overdose the load in adjacent hours).
— Improve the quality of commercials.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Manda Factor Named KIRO-FM, Seattle Morning Co-Host

Bonneville announces that award-winning journalist Manda Factor is joining news/talk KIRO-FM, Seattle as co-host of “Seattle’s Morning News” alongside Charlie Harger, who assumed the role of host in January. Bonneville Seattle director of news and talk programming Bryan Buckalew says, “We’re thrilledimg to have Manda Factor join ‘Seattle’s Morning News.’ Her reputation in the Pacific Northwest and genuine enthusiasm for connecting with our community make her a fantastic addition. With Manda and Charlie Harger at the helm, we’re excited to bring our listeners a morning show that’s both informative and engaging.” About her new position, Factor says, “I am beyond excited to join Charlie and the KIRO Newsradio team. Charlie has been an integral part of the Seattle community, and I look forward to collaborating with him to bring important news and meaningful conversations to our listeners every morning. There is so much happening in the world, and I am passionate about delving into those stories to share with our community.”

Industry Views

SABO SEZ: Trying is the Real Win

Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

imgSerious business coaches reveal that a common trait of successful people is their ability to immediately forget their failures and to move on. Next idea. Next project. Surrounded by seas of committees, forms, rules and mediocrity, effective leaders know that just trying something, regardless of the outcome, is the WIN.  

Strategic “forgetting” requires a unique worldview. An introvert’s worldview. To forget a failure means not caring what colleagues think of new ideas. Innovators do not consider if they are embraced, they care that their idea launched.

Television legend and programmer Fred Silverman recreated broadcast television. He was so successful he was recruited to helm CBS, ABC and NBC. After corporate leadership he was an independent producer commandeering four hours of prime time a week, earning… a lot.

All that mattered to him was getting it on the air. Like all programmers not everything he produced worked. One hit show is a miracle, he created dozens.

To Fred, he was proud of all his shows. He never bragged about the hits because to him, a hit was anything that got on the air. New was a hit.

Fred’s innovations can be seen on TV now. Before Fred, a TV show promo consisted of a slide and a VO. Starting at ABC, Silverman was the first to pull video from a show, edit it into a 30 second hook clip turning it into a fast-paced promo for the show. Each promo aired once. A staff of 150 people was hired to create a brand-new promo every time. Fred would often sit in the edit bays, producing fresh promos. He hated repeated promos. Finance hated him; engineering hated him; scheduling hated him. Nielsen did not hate him.

I sat many an all-nighter in edit bays as Fred’s production partner until what was on the screen matched what was in his head.

The radio greats have similar patterns of behavior: Tom Bigby, Greg Stockard, Ruth Meyer, Howard SternGreg Moceri, Rick Sklar, Skip Eskin, all the legends were/are focused and driven. There is no downtime. When one insists that their precise vision be implemented, they won’t have many friends, but they will have stunning results.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry Views

Monday Memo: NAB Show, Survive and Thrive

By Holland Cooke
Consultant

imgHello from Las Vegas, ever-changing yet timeless. Here this week the NAB Show is “Powering the Next Era of Storytelling.” And it’s about time. While there is now a filibuster-proof U.S. Senate majority to require that cars include AM receivers, some AM stations are being shut off. Over the weekend millions took to the streets and this morning Wall Street braced for more. So, the vibe here is positively rejuvenating.

“If you’re here, you’ve already defied the odds.” 

National Association of Broadcasters president & CEO Curtis LeGeyt congratulated attendees at a perennial event that – on its own – paid for the trip, the NAB Show Small and Medium Market Radio Forum. As big corporate owners make big trade press headlines in big markets, the mojo in the minor leagues is downright invigorating.

Picture speed-dating for great ideas. The room is set up with roundtables. Each half-hour, attendees share what’s working back home, then rotate. Table topics included, “The Secret to Radio’s Digital Ad Success is Being Local First,” and “Podcasting Strategies for Radio,” and “Monetizing High School Sports,” and there were heartwarming stories about “Developing Your Community with Events and Social Media.” And, yes, THE most popular table – to which participants dragged chairs from elsewhere: “AI’s Use Throughout Your Station.”

Did you know that May is National Small Business Month? And National Small Business Week is May 4 to 10? Plan now to do what these plucky broadcasters shared ideas for doing: Use your broadcast and digital assets and your local engagement to, in NAB Show speak: “Unlock the Power of the Creator Economy.”

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“A connection on LinkedIn is worth a hundred on Instagram.”

As corporate cost cuts continue, I’ve been collecting and sharing opportunities. In a recent column here, I described 18 non-radio career options for which your skill set as a broadcaster could qualify you. And in last week’s column I recommended and demonstrated some valuable and FREE tools.

Now – courtesy of ThinkTAP’s Richard Harrington – a road map for selling your services. Here’s the deck from his super-useful session “Working with Brands: How to Get Your Foot in the Door and Stay There.” And don’t let the term “brands” scare you. Think local businesses.

Sampler:

— Your prospects crave the sort of engagement that successful on-air people have accomplished. “Build your Email list!” Harrington urges.
— Then, take every opportunity to engage. Important: “Reply to people who replied” to something you have posted. “Such a small percentage do reply that this makes their day.”
— “Do what you can to pull audience into a place you can control.” Anyone working in the industry we used to call “radio” now needs to be facile with social media and podcasting and video. So, use those skills and tools to “create content that can be used by the brand.”
— Especially opportune: demonstrate how to use what your client sells.

New to selling your services? Generous with his experience, Harrington’s deck will suggest lots of transactional technique.

Our industry, like ‘Vegas, is ever-changing yet timeless.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Top News/Talk Media Stories This Past Week (March 31 – April 4, 2025)

Here are the most talked about stories of the past week (3/31-4/4) on news/talk radio and related talk media according to TALKERS:

Stories

1. Donald Trump’s Trade War
2. The Economy-Jobs-Inflation
3. Wisconsin & Florida Elections Aftermath
4. Musk-DOGE Activities / Tesla Under Attack
5. Israel-Hamas War / Russia-Ukraine War
6. HHS Job Cuts / Health Care / Vaccines
7. Trump vs Judiciary
8. Big Tech / Misinformation / Censorship
9. Tornadoes-Severe Weather / Myanmar Earthquake
10.March Madness / MLB Season Opens

People

1. Donald Trump
2. Elon Musk
3. J.D. Vance
4. Howard Lutnick / Scott Bessent
5. Mike Waltz / Pete Hegseth
6. Benjamin Netanyahu
7. Vladimir Putin
8. Volodymyr Zelensky
9. RFK Jr.
10. Karoline Leavitt

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Hubbard Officially Launches Gamut Podcast Network

Hubbard Radio announces the official launch of the Gamut Podcast Network, what it calls “a dedicated podcast division that represents a bold and strategic expansion into the ever-evolving world of on-demand media. Gamut now stands as the third foundational pillar of Hubbard’s media strategy – alongside its legacy terrestrial radio operations and its digital marketing arm, 2060 Digital.” The company notes thatimg many of the shows within the Gamut Podcast Network have already been established across Hubbard’s markets, but this marks a transformation: from podcasts as supplemental to radio, to podcasts as a focused, scalable business in their own right. Hubbard CEO Ginny Hubbard states, “The launch of Gamut is more than a rebrand; it’s a pivotal evolution for our company. By establishing Gamut as a core component of our business, we are embracing the future of media and ensuring Hubbard’s relevance for the next century.” John Goforth joined Hubbard in August and is serving as vice president and general manager of Gamut Podcast Network. He says, “Gamut is designed to reflect both where the industry is and where it’s going. Yes, we’re building a national powerhouse – but we’re just as focused on lifting up unique voices and staying true to the communities we serve. It’s about reach and relevance. That balance is what makes Hubbard special, and it will make Gamut special too.”

Industry Views

Monday Memo: “Kill The Feed!”

By Holland Cooke
Consultant

imgCorporate cost cuts continue. In a recent column here, I described 18 non-radio career options for which your skill set as a broadcaster could qualify you. In just the last couple years, several longtime TV news people I know – who had-it-up-to-here with the hours – reinvented themselves accordingly.

“But radio is all I’ve ever done!” you say? No. Radio is (or was) your platform. And – as clients are accustomed to hearing me say – “Everything we do is storytelling.” So where else can you tell yours?

Tools are available, many free. To illustrate, I wrote a novella (shorter than a novel, longer than a short story). It’s the first fiction I’ve written since a high school homework assignment, and you can download it, also free.

I had an idea for a John Grisham/James Patterson-style thriller. ChatGPT and MS Copilot were my co-authors, suggesting plot twists and critiquing, chapter-by-chapter. After ChatGPT reviewed each one, I ran it through Copilot – like having a team of writers. Both AI tools also created the images you will see on the landing page. Tell either app how you want your web page to look, and it will write the HTML code! And Google Search helped with details.

Every one of those functions was completed in five seconds or less, free. As is Audacity, if you’d rather not spend for your own copy of the Adobe Audition you use (or used) at the radio station. And before you subscribe to Microsoft Office 365, peruse the suite of lookalike tools at OpenOffice.org. Video? Premiere Pro is pricey, but Adobe Express is free and there are shareware alternatives.

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Seen those TV ads TikTok is running to stave-off a USA ban? Storytellers share how they’re making a living there. Could you?

I hope you like my story. But even if you don’t, I hope you will experiment with new ways to tell yours. I’m not saying any of us will write a best-selling novel. But if you do, you can also voice the audiobook version.

Now, grab the armrest, for chilling intrigue, and a damning narrative about the corporate consolidation that plagues broadcasting, set in the beguiling place where we live, populated by pseudonyms (including the author’s) which some will find thinly-veiled: http://getonthenet.com/TalkersPreview.html

That’s your sneak peek. It drops on April Fool’s Day.

Next week, I’ll be reporting here from The NAB Show in fabulous Las Vegas. If you’re going, wear comfortable shoes! But even if you do – and you plan on walking from where shuttle busses drop you off at the Convention Center to the West Hall where most radio and podcasting sessions will be – pack a lunch. It’s a hike!

Better idea: Let Elon Musk give you a free ride… UNDERGROUND, in “The Loop.” He has 100 Teslas zooming through what seems like a high-tech Batcave that his Boring Company is…boring. Here’s video I shot at CES: https://youtu.be/wqqQd9vZnM0

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Radio Pro Jim Quinn Dies at 82

Radio personality Jim Quinn died on Sunday (3/30) at the age of 82. Pittsburgh’s TribLIVE reports about the career radio host who worked for much of his career as a music jock and morning show host beforeimg transitioning to a conservative talk host in the early 2000s. Quinn started his radio career at KQV, Pittsburgh in the 1960s. Quinn partnered with Don Jefferson for the popular “Quinn and Banana” show on WKTQ in Pittsburgh from 1983 to 1992. The TribLIVE story notes that Quinn took a position at WRRK, Braddock, PA where he honed his conservative talk chops. He partnered with Rose Tennent and had a successful run with “The Warroom with Quinn and Rose” on iHeartMedia’s WPGB-FM, Pittsburgh as well as on satellite radio. See the TribLIVE story here.

Industry News

WRHU/Salem New York Engineer Produces Broadcasters Video

On the heels of the recent “radio exchange” between members of Hofstra University’s WRHU-FM, New York State community broadcasters, and “89.5FM Bush Radio” – a South African community radio stationimg in Cape Town — in which the broadcasters shared ideas about better serving their communities, the broadcasters came together to record an original song co-written and produced by broadcast engineer Dr. Andy Gladding EdD (WRHU-FM and Salem Media Group New York). The song is performed by DJs from “Bush Radio” and WKZE, Red Hook, New York. See the music video here.

Industry News

Gate City Withdraws Saga Board Nominees; Critical of Company’s Direction

In a filing with the Securities and Exchange Commission, Gate City Capital Management LLC revealed it is withdrawing its nominees to the board of Saga Communications as Saga requested. Founder and portfolio manager Michael Melby states, “The continued pursuit of our Nominees would not be in the best interest of Gate City or the Company’s shareholders at this time. Gate City appreciated the opportunity toimg communicate directly with the Company’s management and directors regarding our views and concerns.” Gate City owns an almost 14% stake in Saga. Melby expresses Gate City’s concerns about Saga, saying, “Gate City’s decision to nominate directors was based on our belief that Saga was determined to pursue its Digital Transformation regardless of the negative impact the transformation could have on Saga’s profitability, cash flow, and share price. Our determination was made following careful analysis and nearly nine months of conversations with the Company’s senior leadership and Board. We repeatedly expressed our concerns imgthat Saga lacked the expertise, and the competitive advantages required to succeed in the low-margin and highly competitive digital advertising space. The pursuit of the Digital Transformation would also divert time, attention, and resources away from the Saga’s core broadcast business, where Saga has competitive advantages and earns high incremental margins. Saga also failed to provide investors with any meaningful financial targets or metrics associated with the Digital Transformation including expectations for incremental revenues, costs, margins, and return on investment. Our recommendation that Saga partner with a digitally-savvy company with the capability and experience to execute Saga’s digital strategy without the added costs and risks associated with the transformation was also dismissed.” Melby’s criticism of Saga Communications’ business strategy continues, “In 2024, the Company’s station operating income fell 23.1% year-over-year to $21.1 million, the Company’s operating income fell 79% year-over-year to $2.4 million, and the Company’s operating profit margin fell to 2.1% in 2024 from 10.2% in 2023, a decline of over 800 bps. To make matters worse, this deterioration in financial results occurred during a presidential election year, when Saga should benefit from elevated levels of political spending. Our concern that the pursuit of the Digital Transformation strategy could detract from the Company’s highly profitable broadcast business also appears prescient. On Saga’s Q4 2024 earnings call, the Company noted that it generated $3.3 million in political revenue in 2024. Saga’s 2024 political advertising revenue declined 52% from the $6.9 million generated in 2020 (the last presidential election year) and also fell from the $3.6 million generated in the 2022 midterm election year. The Company’s two largest stations by revenue are located in the battleground states of Ohio and Wisconsin, calling into question the Company’s explanation that Saga’s stations were not in the correct markets. In addition to posting poor financial results, on March 18, 2025, Saga issued a financial filing stating that the Company would be unable to file its 10-K annual report in a timely fashion. This filing further highlights the potential challenges faced by the Company in executing the Digital Transformation.” You can find the full text of Gate City’s filing with the SEC here.

Industry News

Top News/Talk Media Stories This Past Week (March 24-28, 2025)

Here are the most talked about stories of the past week (3/24-28) on news/talk radio and related talk media according to TALKERS:

Stories/Topics 

1. Signal Chat Controversy
2. The Economy-Jobs-Inflation
3. Trump Tariffs / Trump vs Judiciary
4. Musk-DOGE Activities / Federal Firings & Cutbacks / Tesla Under Attack
5. Israel-Hamas War / Russia-Ukraine War
6. Stefanik Withdrawn for U.N. Nomination
7. ICE Deportation Crackdown
8. First Amendment Issues / GOP Town Halls
9. Big Tech / Misinformation / Censorship / Healthcare-Vaccines
10.March Madness / MLB Season Opens 

People 

1. Donald Trump / Elon Musk
2. Benjamin Netanyahu
3. Vladimir Putin
4. Volodymyr Zelenskyy
5. Pete Hegseth / Tulsi Gabbard / Mike Waltz
6. Jeffrey Goldberg
7. Elise Stefanik
8. Robert F. Kennedy, Jr.
9. JD Vance / Marco Rubio
10.Karoline Leavitt 

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Public Broadcasters Grilled at Subcommittee Hearing

PBS CEO Paula Kerger and NPR CEO Katherine Maher testified before the House Subcommittee on Delivering On Government Efficiency yesterday (3/26) during hearing titled, “Anti-American Airwaves: Holding the Heads of NPR and PBS Accountable.” The Hill reports that Maher faced “intense questioning from Republican members over NPR’s ignoring of the Hunter Biden laptop scandal during the 2020img election, its reporting on the origins of the coronavirus in China, and the investigation into Trump’s ties to Russia during his first term. U.S. Rep. Jim Jordan (R-OH) told Maher, “You guys were 0-for-3 on three of the biggest stories in the country.” Maher was also pressed by U.S. Rep. William Timmons (R-SC) about comments she made before she was CEO of NPR in which she called Donald Trump a sociopath, a racist and deranged and asked how she could helm a news organization with that kind of inherent bias. She replied, “There is strong firewall between me and the newsroom,” and said her political thinking and personal worldview have changed in recent years, adding, “I regret those tweets; I would not tweet them again today.” The story notes that Maher said she “respected” the lawmakers’ concerns and promised NPR is doing more under her watch to “beef up our editorial standards” and “make sure we have more points of view reflected in every story.” Read The Hill’s coverage here.

Industry News

FCC’s Gomez Fires Back at New Commission Policy

FCC Commissioner Anna M. Gomez addressed the U.S. Hispanic Chamber of Commerce Legislative Summit on Wednesday (3/26() and spoke about efforts by the FCC and other government entities to “intimidate private companies because of internal labor practices meant to promote fairness in hiring.” She said, “Private businesses all over the country are under attack. Creeping government intervention isimg making companies think twice about the way they describe internal diversity programs. They’re afraid the government may retaliate against them simply because of actions that are responsive to how consumers use their services or choose to buy their products. Sadly, the hard-fought lessons of the civil rights movement are being erased – or worse, distorted – to claim that fairness for all requires discrimination against some. That could not be further from the truth.” Gomez says she’s concerned about the Commission weaponizing  “its regulatory authority to enforce government mandates that seek to eliminate voluntary efforts by private companies to increase fair and equal employment opportunities.”