Pictured above are a group of Detroit radio legends gathered at a restaurant and joined by Art Vuolo of Vuolovideo. During the gathering, Vuolo connected them with Gary Jeff Walker, evening host on WLW, Cincinnati and they talked about the radio business and the history of the medium. Taking part in the on-air discussion were: Dick Purtan, Kevin O’Neill (WJR), Jo-Jo Shutty-MacGregor (ex-CKLW), Doug Podell (WLLZ), Ken Calvert (ex-WCSX).
The aftermath of the Texas mall shooting that took the lives of eight people and the vehicle attack that killed seven; President Joe Biden’s scheduled meeting with congressional leaders over the debt ceiling issue; the large number of migrants amassed at the U.S.-Mexico border awaiting the expiration of Title 42 and Biden’s order of 1,500 troops to the region; a panel in California recommends apology and reparations to Black Californians; former President Donald Trump’s legal battles; the protests in New York City over the choke-hold death of Jordan Neely, and Russia’s ongoing invasion of Ukraine were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
One of the most popular sessions at the annual TALKERS Conference is “The Big Picture” panel and this year’s planned installment of the discussion promises to continue in that tradition of perspective and pertinence. The panel will be introduced by TALKERS associate publisher/media attorney, Matthew B. Harrison, Esq. and moderated by TALKERS publisher Michael Harrison. Panelists include (in alphabetical order): Arthur Aidala, Esq. founding partner, Aidala, Bertuna & Kamins, PC/host, AM 970 The Answer, New York; Dr. Asa Andrew, CEO/host, The Doctor Asa Network; Lee Habeeb, host/producer, Our American Stories; Lee Harris, director of Integrated Operations, NewsNation; and Kraig Kitchin, CEO, Sound Mind, LLC/chairman, Radio Hall of Fame. One more panelist has yet to be named. The issues that the session will cover include: the existential cultural, technological and financial issues facing radio and talk media; the medium’s role in the national political conversation and culture wars; the impact of artificial intelligence on intellectual property and creative originality; the evolution of ethics, justice and journalism in American society; and an examination of potential topics and concerns that will keep the medium vibrant as we move deeper into the 21st century. “It’s all about perspective,” says panel moderator Michael Harrison. “If we are to survive as an industry as well as a community, we have to step back and look at the big picture within which we operate… and it is getting bigger and bigger with each passing moment. We must avoid becoming smaller and smaller.” More than 60 luminaries from the talk media industry are set to speak at a power-packed day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. TALKERS 2023 is nearing an advance sellout. See more about the agenda, registration, sponsorship and hotel information here.
By Holland Cooke
Consultant
Tik-Tok is hot (largely among users too young to be heavy AM/FM listeners) and it’s in-the-news (about its possible ban). And, yes, Facebook remains T-Rex in the social media jungle. But people on Twitter seem to live there.
— Twitter is a useful right-now prompt, because Tweets stack-up, so there’s less value alerting Followers to what’s up much later today or tomorrow.
— Like any contact, there’s a quality/quantity trade-off. You will get a feel for how-much-is-too-much when you see your Followers number drop. So, think before you Tweet. You’ll never get un-Followed for something you didn’t Tweet.
— Best of all, like other social media, Twitter is…social. Conversations begin and spread. And any of your Followers can re-Tweet your message to all their Followers, and any of them could re-Tweet it too. Going-viral like that is powerful peer-to-peer endorsement, particularly if you’re a podcaster, because subscriptions are the ballgame.
REAL opportune: links and attachments.
— AM/FM transmitters are audio-only and only in real-time. But you can Tweet-out a photo or video or a link to online content. Research demonstrates that third-party content you share gets re-Tweeted more than content about yourself.
— Possibly the most-useful Tweets about your radio work are “snack-size” single-topic aircheck clips. Especially opportune: guest interview excerpts that enable listeners. “Car Coach Lauren Fix has three tips BEFORE your summer road trip.” Why expose that useful programming content only to those who happened to be listening live?
— Tweeting in that fashion not only conforms to listeners’ on-demand media preference, it puts your audio back in the pocket, where radio used to be.
Twitter does double-duty BEFORE your show.
— Note how SiriusXM/CNN host Michael Smerconish tees-up topics with quick videos and polls. People like being-asked. A real estate agent whose weekend show I coach uses Twitter “to ask an opinion on a light fixture, a paint color, an appliance.” She notes that “on HGTV’s website, they have a section called ‘Rate My Remodel.’ Regular folks send in pictures of a recent remodel that they did, and others comment. People love this stuff.” So, start a conversation that takes wings. When you read posted comments on-air, you sound accessible and popular.
— And Twitter’s characters-limit is a useful discipline. You’re pre-scripting your concise, inviting show open.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke
George Kamel, co-host of “The Ramsey Show” on the Ramsey Network, is launching a new YouTube channel designed to help “others win with money while exposing a system designed to keep Americans broke.”
The Ramsey Network says Kamel, who went from negative net worth to millionaire and has successfully navigated the money minefield, will “tackle the tough topic of money with humor and wit.” Kamel comments, “There’s so much anxiety and frustration around money. I’m so pumped about this channel because we’re going to show people personal finance doesn’t need to be complicated, and we’re going to have a lot of fun doing it.” New episodes will be posted every Monday, Wednesday and Friday.
At least nine people are killed in a shooting at a Texas outlet mall and seven others are killed by a vehicle hitting people outside a migrant shelter; the global COVID health emergency is declared over and Dr. Rochelle Walensky exits the CDC; the battle in Washington over the debt ceiling; investors remain nervous about regional banks after the failure of three; former President Donald Trump’s legal battles; the controversy over Supreme Court Justice Clarence Thomas’ accepting gifts from a prominent Republican donor; King Charles III is coronated; the ongoing Russian invasion of Ukraine; experts’ concerns about generative Artificial Intelligence; and the large number of race horse deaths leading up to the Kentucky Derby were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.
A special panel addressing the career management issues facing today’s talk radio talent has been set for TALKERS 2023 which will take place on Friday, June 2 at Hofstra University on Long Island. It’s always been difficult to forge a successful on-air career in radio – but today, it is particularly intense. Talk show hosts in 2023 must deal with integrating their on-air responsibilities with the multi-platform nature of modern media, fragmented pop culture, stifling budget restrictions, and highly distracted or corporately paralyzed management. This all plays out against the backdrop of controversy, political correctness, a dizzyingly non-stop news cycle and incessant technological change. The session titled, “Navigating a Radio Talk Show Hosting Career,” will be introduced by Ryan McCormick, managing partner, Goldman McCormick, PR and a syndicated talk show host in his own right; moderated by Heavy Hundred mainstay and the “Dean of Philadelphia Talk Radio,” Dom Giordano, WPHT, Philadelphia; and include panelists (in alphabetical order): super-agent, Heather Cohen, SVP, The Weiss Agency; Heavy Hundred member Mandy Connell, KOA, Denver; Heavy Hundred member Jeff Katz, WRVA, Richmond; Heavy Hundred member Frank Morano, WABC, New York/Red Apple Audio Network, and Heavy Hundred member Martha Zoller, WDUN, Gainesville, Georgia. More than 60 luminaries from the talk media industry are set to speak at a power-packed day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. TALKERS 2023 is nearing an advance sellout. See more about the agenda, registration, sponsorship and hotel information here.
Audacy announces leadership promotions at sports talk WSCR-AM, Chicago “670 The Score” as station programmer Mitch Rosen is upped to vice president and brand manager. Rosen will continue in his role as
vice president of BetQL Network. Audacy Chicago VP of programming and operations Greg Solk says, “Mitch Rosen is ‘The Score’ and has led his team for nearly two 
decades of unprecedented success. He has a keen eye for talent and has the deepest relationships in Chicago sports media. We are all excited about the future of ‘The Score’ with Mitch leading the way.” At the same time, the company promotes assistant brand manager Ryan Porth to program manager, reporting to Rosen. In this role, Porth will assume day-to-day responsibilities of the station’s programming. Rosen comments, “Ryan Porth came into “The Score Clubhouse” in January of 2022 and has fit in like a veteran. We are excited about his next step in helping to guide the future of Chicago’s sports powerhouse.”
The negotiations between House Speaker Kevin McCarthy and the Biden administration over spending cuts in exchange for raising the debt ceiling was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the Fed’s raising of the benchmark interest rate, followed by the recent bank failures and Americans’ faith in the banking system at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
The late Jim Thompson, who lost his valiant struggle against throat cancer last August at the age of 75, has been named this year’s recipient of the TALKER S magazine Sharon L. Harrison Memorial Award for Outstanding Community Service by a Broadcaster – also referred to as the “Humanitarian of the Year” award. Thompson served successfully as the president of the Broadcasters Foundation of America between 2009
and 2022 guiding the charitable organization to more than quadruple the amount of financial aid it distributes to radio and TV professionals in acute need from $400,000 to nearly $2 million last year. “I am very proud to have known Jim for nearly 40 years as a colleague and a friend,” said Scott Herman, chairman of the Broadcasters Foundation. “Jim believed deeply in helping others and his passion and enthusiasm for life always lit up a room. He always saw the positive in every person and every situation.” Prior to his service to the industry as president of the BFoA, Thompson had been president and CEO of Group W Radio, the second largest radio company in the country during his leadership, and along with Mike Craven was co-owner of Liberty Broadcasting, a 19-station radio group concentrated on the East Coast. He began his broadcasting career as an account executive at KYW-TV, Philadelphia in 1971, where he rose to vice president and general manager. An innovator and visionary, Thompson created the Radio-Mercury Awards to encourage and reward excellence in radio creative. He served on the boards of the Radio Advertising Bureau and the Advertising Council, was vice chairman of the Pennsylvania State Broadcasters Association and a member of numerous committees, including the NAB Radio Futures Committee. A member of the U.S. Army, Thompson served in Vietnam. The presentation will be made by talk show host Harry Hurley of WPG, Atlantic City at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island.
The Humanitarian of the Year honor is one of four awards presented annually by TALKERS at its annual national conference. The others set for this year include the Freedom of Speech award to Tavis Smiley of KBLA Talk 1580, Los Angeles; the Woman of the Year award to Martha Zoller of WDUN, Gainesville, GA; and the award for Lifetime Achievement to Kraig T. Kitchin of Sound Mind, LLC. All three will be in attendance to make their acceptances. Jim Thompson’s award will be accepted by Broadcasters Foundation of America president Tim McCarthy.
TALKERS 2023 is nearing an advance sellout. See more about the agenda, registration, sponsorship and hotel information here.
Newsmax announces that Newsmax TV is launching a new prime-time show hosted by talk media personality Chris Plante, beginning Monday (5/8) at 9:00 pm ET. The program is titled, “Chris Plante The Right Squad,”
and “will be an exciting panel show led by Plante and will include Newsmax veteran Jenn Pellegrino along with three other regular panelists.” Newsmax says, “A seasoned television journalist and syndicated radio host, each weekday night Plante will join with ‘The Right Squad’ as his team features strong analysis with dynamic conversation and debates. ‘The Right Squad’ will talk about the major events that are impacting America — and no topic will be off-limits.” Newsmax CEO Christopher Ruddy adds, “Chris Plante is an award-winning journalist who delivers fact-based news and opinion while keeping the conversation fun and interesting.” Plante hosts a Westwood One-syndicated radio talk show based at Cumulus Media’s news/talk WMAL-FM, Washington, DC.
One of the radio industry’s most respected experts on sales and marketing, consultant Steve Lapa, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Lapa is president
of South Florida-based Lapcom Communications Corporation – a consultation and marketing firm that specializes in helping radio stations and program providers stay afloat financially and actually thrive in these uncertain times of digital media disruption. 
His career goes back more than four decades during which he has served in various management capacities at some of the nation’s biggest radio and television operations in addition to working with major names in talent. Harrison and Lapa engage in a productive chat about the existential challenges facing radio as well as some of the age-old techniques of sales and marketing that withstand the test of time. Lapa, who will be moderating the sales panel at the forthcoming TALKERS 2023 conference on June 2, states, “We have to get radio out of the emergency room and into recovery.” Listen to the podcast in its entirety here.
Inflation and the Fed’s decision to raise interest rates another quarter point; PacWest bank’s falling stock and concerns about the state of the U.S. banking system; the U.S. debt ceiling and House Speaker Kevin McCarthy’s determination to get spending cuts in exchange for raising it; Russia intensifies attacks on Ukraine after claiming Ukraine attempted a drone strike on the Kremlin to kill Vladimir Putin; the capture of the hospital shooter in Atlanta and the capture of the man suspected of shooting five to death near Houston; a whistleblower’s claim of possession of a document tying Joe Biden to a bribery scheme with a foreign national; former President Donald Trump’s legal battles; immigration and President Joe Biden’s decision to send 1,500 troops to the U.S.-Mexico border; NYC subway chokehold death; and New York bans fossil fuels in new construction were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
With slightly less than a month to go, TALKERS 2023, the 26th annual installment of the talk media industry’s longest running and most important national gathering, is nearing an early advance sellout. The one-day, power-packed conference will take place on Friday, June 2 at Hofstra University on Long Island. It is presented by TALKERS magazine in association with Hofstra’s nationally acclaimed radio station, WRHU-FM/WRHU.org. According to TALKERS VP/executive editor Kevin Casey, “There is particularly strong interest in the event this year – perhaps because of the huge influence talk media – especially news/talk radio, cable news/talk TV, sports/talk radio and podcasting – are exacting on the national conversation. At the same time, all of these platforms are facing major existential issues ranging from challenges generating revenue, navigating controversy, and competing against technologically induced cultural sea-changes.” Casey adds, “The magnificent setting of Hofstra really works well for this conference. The state of the art theater is wonderfully spacious – which means a lot during what will hopefully be the tail end of COVID; the broadcasting facilities for those attendees who’ll be doing their shows live from the site are second-to-none; the breakfast, lunch and closing reception events take place outdoors under an open tent in a delightful and health-minded setting; the agenda features more than 60 outstanding speakers and directly addresses the key questions facing the industry. Knowledge and connections are power. TALKERS 2023 will provide the latest information and it is a fantastic networking opportunity.” Conference director Michael Harrison says, “This industry conference is steeped in history, tradition and dynamic purpose. Careers and lives change at the TALKERS conference!” Register now to avoid being shut out. See more about the agenda, registration, sponsorship and hotel information here.
The Museum of Broadcast Communications announces its first-ever online auction and fundraiser commemorating the organization’s 40th anniversary. The museum’s current space is being sold to a developer, so it is seeking a new location and anticipates being able to re-open the museum within the next 18 to 24
months. This auction to raise funds includes fun experiences on which to bid, including: lunch with Emmy award-winning actor Henry Winkler; tickets to CBS’ “The Late Show with Stephen Colbert”; sit with sports radio host Jim Rome in-studio or on-site at NFL’s Radio Row the week leading up to Super Bowl LVIII in Las Vegas; and more. MBC board chair David Plier says, “It’s an exciting time for the museum and our future. The enthusiasm and generosity we have received for this fundraising effort from the broadcast community and celebrities – not just in Chicago but nationwide – has been tremendous. This fundraiser is about creating access and memorable experiences – from being a producer for a day at a major network, touring a live working newsroom or even having your voicemail greeting personalized by TV and comedy great Bob Newhart – ‘Forty for 40’ is not to be missed.”
Beasley Media Group announces its latest Community of Caring Initiative focused on National Mental Health Awareness Month. Beasley says the goal of the public service campaign, created with support from NCH Healthcare System, is to promote awareness and education about the misconceptions of this important topic
that impact so many people on a daily basis. In addition to featuring on-air and online content across the company’s 61 radio properties, the monthlong initiative will include outreach with local community experts and in-car dashboard messaging featuring QUU RDS technology. Beasley Media Group chief content officer Justin Chase says, “Beasley is proud to put a spotlight on the importance of mental health as part of our longstanding Community of Caring program. We want our listeners to know they are not alone; mental health issues are common and there’s no reason to be ashamed. The campaign will promote the skills and tools to help cope and professional support available for treatment.”
The U.S. approaches the deadline for extending the debt ceiling and House Speaker Kevin McCarthy’s demand for spending cuts; President Joe Biden sends 1,500 troops to Mexican border to deal with migrant surge; the aftermath of Tucker Carlson’s exit from FOX News Channel; Iran seizes second oil tanker in a week in the Strait of Hormuz; Russia’s ongoing invasion of Ukraine; the 2024 presidential race; concerns about Artificial Intelligence’s ability to do harm; Hollywood writers go on strike; and the build-up to King Charles’ coronation were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
Ramsey Solutions says, “Inflation, fears of a recession, ongoing supply chain issues and a whole host of other economic obstacles have been plaguing small businesses for the past three years. One of the biggest pain points has been labor issues. Over 4 million people have left their jobs every month for six months in a row according to the U.S. Bureau of Labor Statistics, raising the question: Is the ‘great resignation’ a short-term
trend or the new normal?” Ramsey Solutions’ EntreLeadership team is hosting a free livestream for small-business leaders and entrepreneurs on Thursday, May 4, at 8 pm ET titled, “America’s Labor Crisis Live: The Real Reason People Are Giving Up on Work.” It will feature Dave Ramsey, the CEO of Ramsey Solutions; Mike Rowe, the TV host of “Dirty Jobs” and founder of mikeroweWORKS.org; and five other thought leaders who will discuss the labor problems and map out solutions. Dave Ramsey says, “We have a labor crisis in America today, and it’s impacting small business like never before. There is such a shortage of motivated, quality team members that small businesses are struggling to get their work done. We need to have an open and honest discussion about all of this.” Attendees and livestream viewers will learn about: Current trends affecting the workplace; How to find and hire the right people; How to become a leader people want to work for; and How embracing discomfort leads to success in life and business. Register for the livestream here.
A startup radio syndication firm SoapKast launched by Andrew Pemberton-Fowler has developed a soon-to-be-released daily, one-hour program titled, “The SoapKast Hour.” Each installment of the show consists of two original radio soap operas, “Kingsport” and “Affairs of the Heart,” targeted for what is being described as
“modern audiences.” According to Pemberton-Fowler, “‘The SoapKast Hour’ targets women 24-59 who are looking for daily original, high-quality drama. ‘The SoapKast Hour’ will keep audiences coming back day after day to hear the unfolding drama of ‘Kingsport,’ a story about unhappy people searching for happiness, and ‘Affairs of the Heart,’ an uneasy tale about class, wealth, and money set in a small college town.” The show will be available to stations via barter with 10 local and eight national spots per episode. Interested stations can learn more by calling 323-316-0342 or email sales@soapkast.com. Listen to a demo here.
House Speaker Kevin McCarthy’s plan to get up to $4 trillion in spending cuts in exchange for a new U.S. debt ceiling; First Republic bank is seized and sold to JPMorgan Chase and ongoing concerns about the stability of other banks; Russia’s ongoing invasion of Ukraine; Chicago Mayor Lori Lightfoot’s request Texas Governor Greg Abbott stop sending illegals to her city; May Day protests in France; gunman in Texas massacre of neighbors remains at large; more than 11,000 Hollywood writers go on strike; and an Illinois dust storm claims the lives of six motorists were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
A tell-it-like-it-is sales panel has been set for TALKERS 2023. Titled, “Generating Talk Radio Revenue in A Digital World,” the roster will feature a diverse group of speakers focusing on the sales challenges facing middle market owners and operators keeping their outlets financially afloat in an increasingly competitive and disruptive media environment. The session will be introduced by Doug Stephan, host of the industry’s longest-running daily nationally syndicated radio talk show, “Good Day” and CEO/founder of Stephan Multimedia, its (and a number of other programs’) parent company. The panel will be moderated by nationally respected radio sales consultant Steve Lapa, president of Lapcom Communications Corp and former longtime GM of South Florida blow torch WFTL, Fort Lauderdale/Miami. Panelists include (in alphabetical order): Vince Benedetto, CEO, Bold Gold Media Group; Paul Gleiser, host/owner, KTBB-FM-AM, Tyler, TX; Todd Starnes, host/president, “The Todd Starnes Show” syndication/owner, KWAM, Memphis; Paul Vandenburgh, host/owner, WGDJ, Albany, NY and Michael Zwerling, host/owner, KSCO-AM/K281CA and KOMY, Santa Cruz. TALKERS VP/executive editor Kevin Casey states, “This session features a panel of radio professionals who are in the trenches, wearing several hats, and facing the challenges of balancing local business with agency revenue set against the backdrop of digital disruption that is affecting everyone in today’s media. It will focus on overcoming objections while capitalizing on amazing opportunities.” There will be more than 60 distinguished industry speakers at TALKERS 2023, the 26th annual installment of the talk media industry’s longest running and most important gathering. It is quickly heading toward an early sellout – so register now. See more about the agenda, registration, sponsorship and hotel information here.
By Holland Cooke
Consultant
It’s the most effective tactic in marketing: Free samples. And the attorneys, financial advisors, real estate agents, veterinarians, and other ask-the-expert hosts who broker time for weekend call-in shows can drum up lots of new business…IF they execute well.
It’s a big “if,” because they’re not career broadcasters. So, technique that’s second nature to us is news to them. And because, at too many stations, there’s little or no coaching. Here are some of the fundamentals I convey to weekenders at client stations, and brokering hosts elsewhere who aren’t getting aircheck support:
— Plan each show. Re-write any news-about-your-topic or other material you will read, rather than reading verbatim paragraph-length excerpts from newspaper clippings or other source material you found on the Internet or elsewhere. That stuff wasn’t written for the ear. Put it into your own words. Practice aloud, to yourself, before the show.
— Remember: YOU are the expert. It’s Greek to them. So, avoid lingo and acronyms. Instead of percentages (“36%”) use fractions (“just over a third”).
— Listen carefully to the caller’s question. Don’t interrupt unduly…but don’t let ‘em ramble either. Once they’ve asked a question or described their situation, recommend what they should do. Listeners in similar situations will relate.
Do’s and Don’ts:
— DON’T squander time at the beginning of the show with long hellos, or small talk about the weather (which aired at the end of the newscast just before your show began), or other off-topic blah-blah-blah.
— DO introduce yourself, and succinctly explain how you can help the listener. I tell weekenders I coach to begin with their elevator speech: “I’m Chuck Thompson, from Chuck’s Auto Repair, and I’m here to help you get more miles out of the-car-you’ve-already-paid-for.” If your business has a slogan, that should also be the mantra for your radio show, to keep your on-air message consistent with your other marketing.
— DON’T wait! Give out the call-in number right-off-the-top, even if your first segment is an interview or you tee-up a topic by reading news/product reviews/etc. During that segment, your call screener can be lining-up callers.
— DO solicit calls overtly. And announce the phone number real slowly, like you’re reading the winning lottery number. Say “call me right now.” And at the end of each call (unless all the lines are lit), offer that “that opens up a line for you,” and re-announce the phone number.
— DO get to the phones ASAP, best caller first. Callers call when they hear other callers, so nothing explains that it’s a call-in advice show like you answering callers’ questions with helpful advice.
— DON’T assume that anyone but you hears your whole show. Listeners constantly tune-in. So DO re-set throughout the hour. Come out of each commercial break as though the show was just beginning. “Welcome back to ‘Larry Explains the Law.’ I’m attorney Larry Jamieson, answering your legal questions right now on WXXX. So, call me! [phone number, nice and slowly, twice].”
All of the above is host technique. And there’s another character, behind the scenes, whose method is critical to brokered hosts’ return on investment: the call screener. Share with yours my 6-minute video at SolidGoldWeekend.com, where I also explain how to warm-up slow phones.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke
By Steve Lapa
Lapcom Communications Corp
President
Are you desperate enough to be a superstar seller or great manager?
Fellow fans of the NBA, especially all of us based in Miami or Milwaukee, know the name Giannis Antetokounmpo. The 28-year-old, 6’ 11”, 240-pound NBA superstar is affectionately nicknamed the Greek Freak, reflecting his Greek-Nigerian roots. In the past few days, his words dominated the sports news cycle. An emotional two-minute response to a question posed by the Milwaukee Bucks beat reporter Eric Nehm set off a viral frenzy.
Not a basketball fan? Antetokounmpo has 15 million Instagram and 3 million Twitter followers who know him well. Giannis Antetokounmpo, who earns about $40 million a year playing basketball, was asked by Nehm if he felt his team’s 2023 playoff performance was a failure as they lost to the lower seeded Miami Heat and were eliminated from the 2023 NBA playoffs.
Antetokounmpo’s answer was so riveting even a competing owner, the super shark himself—Mark Cuban – complimented Giannis in front of Cuban’s own 9 million Twitter followers.
In just over two minutes in the setting of a globally broadcast press conference, the Greek Freak explained how he does not process “failure.” His brain computes performance, goals, and achievement. Failure is not part of his competitive world, getting closer to his goal is. In a previous interview, Giannis described the desperation he feels from the fear of losing everything he has achieved is his motivation. The NBA MVP ego part is great, but for him it’s about the feed your family, make your parents proud part. Wow! A star performer who is honest enough to share how desperation pushes his performance meter for fear of losing it all.
How can sellers and managers relate when most are focused on “make the month?” Let’s start here:
Next time your motivation meter is low, search for a most memorable 2-minute motivator courtesy of Giannis Antetokounmpo.
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lappa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.
The 2023 Tennessee Radio Hall of Fame Banquet & Induction Ceremony will take place on Saturday, July 29 with tickets going on sale on June 1. This year, in the Legacy category, longtime WWTN-FM, Nashville personality Phil Valentine will be inducted posthumously, alongside E.G. Blackman (WLAC-AM, Nashville), Dick Ellis (WETS, Johnson City), and Sam Phillips (WREC, Memphis; WHER, Memphis).
Audacy’s all-news KYW, Philadelphia is hosting “Breakfast with the Candidates,” a 90-minute special program featuring five of the Democratic candidates for the city’s mayor, on May 4 at 8:00 am. Moderated by KYW Newsradio morning drive anchor Ian Bush, the event will also feature KYW Newsradio community impact reporter Racquel Williams, City Hall bureau chief Pat Loeb, and education reporter Mike DeNardo in asking the candidates questions about gun violence, schools, housing, leadership and more. KYW news director Kevin McCorry says, “The city is at a crossroads and with only days to go before the primary, no clear frontrunner has emerged. Philadelphians mulling their choice have one final broadcast forum to listen to as the candidates try to separate themselves from the pack, and we’re proud to offer the city this vital resource.”
The illegal immigrant accused of killing five neighbors in Texas remains at large, plus deadly weekend shootings in Philadelphia and Mississippi; the 2024 presidential race, including Ron DeSantis’ trip to Britain; President Joe Biden’s appearance at the White House Correspondents Dinner; regulators seize First Republic bank and sell it to JPMorgan Chase; the ongoing Russia-Ukraine war heats up in Crimea; the worsening situation in war-torn Sudan as a humanitarian crisis looms; and tornadoes cause damage in Virginia Beach and South Florida were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.
Cox Media Group’s news/talk WDBO-AM/W297BB, Orlando announces the expansion of “The Joe Kelley Show” to the 5:00 pm to 7:00 pm hours, effective May 1. Station director of branding and programming Keith Memoly says, “As we embrace Joe Kelley and celebrate the expansion of his local radio show, we also
embrace the positive impact it will have on our community. With more time to share his insightful perspective and engaging personality, Joe will continue to uplift, connect, and strengthen the bonds that make our community thrive.” Kelley comments, “I’m really excited about the opportunity given to me by WDBO to help lead on-air discussions about such vital issues during such unstable times. Instead of talking points, I’ll just bring my natural curiosity about issues and life. Instead of screaming and yelling, I’ll engage our great listeners in compelling discussion about the day’s events. Instead of calling people names, I’ll welcome all opinions and ideas equally. Most importantly, I want ‘The Joe Kelley Show’ to be fun, interesting and easy-to-listen-to.”
The Kansas legislature passes a bill allowing local broadcasters to video stream all post‐season high school events in the state, regardless of exclusive agreements entered into by the Kansas State High School Activities Association. The legislation came about as a result of frustrated broadcasters who were being banned from video streaming the most important games of the year. Unlike regular season, where high schools retain the rights to their activities, KSHSAA owns the rights to all post‐season games and state championships.
For the last several years, KSHSAA has opted into agreements with third parties that prevented local broadcasters from video-streaming games when the exclusive partner opted to do so. Kansas Association of Broadcasters president Allison Mazzei states, “I’m pleased that now, in post‐season, friends and families of student athletes will have access to free, quality coverage from the same broadcasters who cover their teams all season long. Local high school sports should be covered by local broadcasters. Our broadcasters depend on the revenue generated from high school sports coverage to stay on air and provide local news, weather, entertainment, and emergency alerts that communities depend on.” The KAB also notes students interested in pursuing careers in radio broadcast will also benefit from the legislation. Previously, if a local station was prohibited from video streaming a post‐season game, so were their student workers. Now, students will be able to cover all of their school’s activities regardless if it takes place in post season.
FOX News Channel’s firing of Tucker Carlson was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was House Speaker Kevin McCarthy’s spending cuts in exchange for expanding the U.S. debt ceiling deal, followed by the legal battles facing former President Donald Trump at #3. The Talkers TenTMis a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
By Bernadette Duncan
Author/Professor/Former Radio Producer
(EDITOR’S NOTE: The following is an excerpt from Bernadette Duncan’s classic talk radio book about her 26-year career as a major market and national radio producer, Yappy Days: Behind the Scenes with Newsers, Schmoozers, Boozers and Losers (Talkers Books, 2016). It appears in the chapter titled, “Guests Who Are Not What They Seem.”)
When television spiraled into a circus of chair-throwing, hair-pulling, fist-fighting, profanity-yelling, cross-dressing, sex-addicted guests, Jerry Springer was the ultimate ringleader. “The Jerry Springer Show” was so over-the-top when it debuted in September 1991 that security guards stood by on set and the opening featured a parental warning that stated the content may be inappropriate for children. With segments like “Sex Between Family Members” or “Nudists Talk About Why They Expose All,” it gained a reputation for being the most sexually-explicit tabloid program.
So why not invite Springer on to dish about the show’s 10-year success? If anyone had stories, Springer was loaded. Though maybe his material would be salty and I had to be prepared. In other words, I needed to keep my finger near the “dump button” in case some raunchy words flew out of his mouth.
What I discovered was amazing. This guy, whose high-octane show could be jaw-droppingly raunchy and theatrical, was himself a charming and humble philosopher. Get a load of this personal history… British-born, Springer broke into politics in 1971 as a city councilman and was forced to resign from office three years later after admitting to soliciting a prostitute. The following year, after owning up to his actions, he won back his seat by a landslide. In 1977, he was elected Mayor of Cincinnati and he served one term.
Springer was riveting, confirming the possibility that the best guests are often talk show hosts themselves. He could talk about anything and with heart. And without ever uttering a nasty word. He spoke most touchingly about coming to America on The Queen Mary with his parents when he was five-years-old. “In one generation,” he said, “we went from the Holocaust to this wonderful privileged life I have today.”
Who knew you could pluck a guest from the circus of tabloid television and discover the soul of a poet? Jerry Springer was multi-faceted and showed character. The qualities that anchored him were, perhaps, the very characteristics that allowed him to oversee his wacky show.
Bernadette Duncan can be contacted via email at heybharrison@gmail.com. Meet Bernadette Duncan at TALKERS 2023 on June 2 at Hofstra University.
By Mike Kinosian
TALKERS magazine
Managing Editor
Notwithstanding the enormity of accomplishments that enveloped this exceptionally bright and learned broadcaster, Jerry Springer remained as humble and refreshingly an “ah shucks” individual as you’ll ever hope to meet.
Perhaps that speaks to the somber circumstances that brought him to this country at the tender and innocent age of five.
It’s a borderline crime that many people think the Tulane University (B.A. in Political Science, 1965) and Northwestern University (1968 Law degree) graduate’s resume consisted solely of watching people verbally and physically beat each other to a pulp on a daily, hour-long television show that carried his name for 27 years, starting in September 1991.
It was only natural that this passionate political voice for domestic and international issues – who was a leader in lowering the voting age from 21 to 18 with the 1971 passage of the 26th Amendment – be offered a meaningful podium to air his views.
Many observers, though, were stunned when – in January 2005 – Springer actually agreed to weave a daily radio talk show into his already hectic media schedule.
Field of dreams leveled
Barely two weeks into Springer’s local run on Clear Channel Cincinnati flagship WCKY “The Revolution Of Talk Radio” and Clear Channel Detroit’s WDTW “Detroit’s Progressive Talk,” Air America Radio picked up his 9:00 am – 12:00 noon “Springer On The Radio” talkfest.
The experience had the resplendent one positively beaming. “Frankly, I’m just as excited as I can be,” he remarked to me. “Politics and public issues have always been my main interest. [It’s exciting] to have an opportunity to be part of the American conversation at a time when there is clearly a need for other points of view. Talk radio is overwhelmingly dominated by conservative ideas. There’s a place for that, of course, but we also need to hear other ideas and other points of view. Perhaps this is an area in which I can make a contribution.”
Off-and-on discussions had been held between Springer and Air America even before the network’s March 31, 2004 sign-on. The former Cincinnati Mayor, however, confided he wasn’t thoroughly convinced he was ready to commit to doing a daily radio show. “With this last presidential election, I realized that, until we level the playing field, there’s not going to be any hope of having a more progressive government,” Springer proclaimed. “That’s when it suddenly became a priority for me. I’ve only been on Air America [since January 2005], but the early ratings returns are great; apparently, we’re doing well.”
Life progresses
Every Top 10 market except No. 2 Los Angeles carried “Springer On The Radio” and the overall affiliate count quickly grew to 50 outlets. “Our biggest non-Air America Radio station is [Clear Channel Cleveland news/talk] WTAM,” he pointed out. “It’s a powerhouse station and the interesting thing there is that I lead into [Premiere Radio’s] Rush Limbaugh. In some markets, I lead into [Air America’s] Al Franken and in others, I lead into Rush – talk about whiplash.”
The majority of the American populace, of course, knew Springer as the 14-year host of a show that wasn’t much of a threat to win many Peabody awards.
Approximately 10 years prior to his national exposure, though, Springer was an anchor/political reporter/commentator on Cincinnati television, proudly notching seven Emmy Awards for his nightly commentaries. “I loved doing it and don’t have any bad memories, but I’m in a different point in my life now,” Cincinnati Magazine’s five-time “Best TV Anchor” recipient commented. “Life moves on and I’m onto something else and I’m not sure I’d go back to that anymore.”
Stone cold memories
Some would ascribe Chicago (the base of his TV show); New York; or Cincinnati as Springer’s birthplace. All would be incorrect, as he was born in London (1944) when his family successfully escaped the holocaust.
They arrived in New York City on January 24, 1949 and it is without any hesitation the usually glib Springer blurted out that particular date in reverence and sincere reflection. “I didn’t specifically go through Ellis Island,” he recounted in a markedly softer tone. “My parents and I had a five-day journey on the Queen Mary and I remember being called up on the top deck as we passed the Statue of Liberty. It didn’t mean that much to me, since I was just five years old and freezing cold. I do, however, remember being scared because I saw all those people huddled together. The other memory I have is that it was stone silent – nobody said a word.”
Radio’s role in the Americanization process
In later years, his mother (Margot) told her son that he’d asked her why everyone was looking at the Statue of Liberty and what it meant. “She said in the German that she spoke at the time that one day it will mean everything,” Springer recalled still touched with emotion. “She was right. My family went from holocaust to this ridiculously privileged life I live today in one generation, so I know the ‘American Dream’ can work.”
The first year he and his family were immigrants, Springer lived in Manhattan’s now defunct Whitehall Hotel near Amsterdam Avenue.
One year later, they moved to a rent-controlled apartment where his parents would live for the next 32 years. “Everyone was trying to learn English,” emphasized Springer, who established a scholarship fund at Chicago’s Kellman School that serves inner city youth. “I was five years old, but my parents wanted me to become Americanized so we listened to the radio all day. One of my earliest memories as a little boy was listening in the morning to [Roger] Gallagher & [Joe] O’Brien [on New York City’s WMCA]. Some of my Americanization – including the news, sports, idioms, music and sense of humor – came through the radio.”
Compelling dialogue
Utterly and genuinely masterful at what he’s accomplished on television, a low-key Springer modestly admitted he tried to learn a little something from certain radio personalities, without consciously copying anybody. “I just turn on the microphone and talk,” he stated with simplicity. “Obviously, Rush and [ABC Radio’s/Fox News Channel’s] Sean [Hannity] are at the top of the heap, simply because they’ve been doing it for so long. I think [Air America’s] Randi Rhodes is just wonderful on the radio and Al Franken has a great sense of timing.”
Many on the right claim liberal-leaning talkers have heretofore failed in our medium because they lack the entertainment factor. If anyone knew how to present an entertaining product, it was the extremely adept Springer who flatly asserted, “The conversation has to be interesting – period. That can be in the way it’s presented; the way we accept different callers; or with little skits we do. People must feel they have to listen, but it doesn’t have to be entertaining in the ‘ha-ha’ sense all the time. To be honest, not every conservative show is entertaining – some aren’t interesting at all.”
The question of whether a program holds one’s interest or has a significant entertainment quotient has virtually nothing to do with a particular political philosophy, but rather, as Springer explained whether the host is capable of putting on a good show. “The reality is conservatives took to radio 20 years ago when liberals weren’t looking at that as an economic marketplace. Someone figured out that conservatives could really find an audience in radio because you were dealing, at that time, with angry white men going to work. You get them when they’re driving to [their jobs]. Clearly, Rush filled a void and is a tremendous talent. When people saw that, the industry moved in that direction.”
The face of liberal America
Firmly contended that conservatives did well on radio in large part because the liberals won, Springer opined in my 2005 interview, “America is far more liberal today than it ever was. I know we elect conservatives from time to time, but clearly in terms of the critical issues of the day, no one could look at America and say we are not liberal. The protest came from the right.”
Conservatives though were in charge when he was growing up and dissent came from the left.
Protests were for such noble movements and causes as civil rights, anti-war, women’s rights and the environment. “Finally, the liberals won and their agenda is how most Americans live,” Springer contended. “Even if you call yourself a conservative, chances are your kids are listening to the same music, going to the same movies and wearing the same clothing. The culture is clearly more liberal than it ever was. We don’t even blink if we see interracial dating or interracial marriage; it’s not an issue. We’ve clearly moved to the left. Since America is now so liberal in terms of its everyday living, the protest is coming from the right.”
TV show proves to be a non-issue
That’s certainly more than a plausible reason to explain the widespread success enjoyed by conservative talk radio. “With the emergence of the Christian right or whatever in the last couple of years, liberals have been getting nervous again,” Springer speculated. “You’ll start to see the emergence of liberal radio. Radio will always be the response to what’s going on in society. People aren’t going to call up [talk shows] if they’re happy with everything; they’ll get on with their lives. People who call are the ones who are upset. That’s why you’ve seen this trend in radio from liberal to conservative back to liberal.”
Listener feedback to the engaging Springer was gratifying and, on at least one level, elicited a curious result. “We don’t get any calls – and I mean none – that comment on the [television show],” he stressed. “I sometimes wonder if they even know that it’s me or if they think I’m a guy with a similar name. From whatever side of the spectrum they’re from, no one seems to make reference to the television show. It’s a non-entity in terms of radio.”
Not a perfect fit
Those unaware of Springer’s legitimate political acumen could be caught off-guard by hearing him as the front person of an issue-charged talk program, but the host adamantly maintained, “Within 18 seconds of hearing the show, you’re going to realize it’s different. You may not agree with what I’m saying, but it’s impossible to listen [and not have an opinion].”
Commanding center stage approximately eighteen years ago were such topics as the war in Iraq; terrorist bombings in London; potential Supreme Court nominees; Social Security; and other pertinent headlines of the day. “Even if you were inclined to call and razz me about the [TV] show, it’s pretty hard to do,” Springer contended. “You’d be embarrassed because everyone else is talking about a woman crying because her son is fighting in Iraq and the next caller [weakly] says, ‘Hey, Jerry, I love those transvestites.’ It wouldn’t fit and we’ve found, for some reason, it also doesn’t exist.”
Mindless to mind-provoking
Juggling both the radio and high-profile syndicated television show proved to be admittedly rough for Springer – who was generally up at 5:30 am. “I spend two hours at the studio going over my notes from the night before and checking if there’ve been any changes from [overnight]. I do the [radio] show and then we immediately have a 30-minute meeting. We tentatively pick a couple of subjects to talk about [on the next broadcast] and people start doing research.”
If it happened to be a television-taping day, he rushed to that studio to do shows at 3:00 pm and 6:00 pm and was usually back home by 9:00 at night.
Over dinner, he checked to see if there were any changes or breaking news.
“Springer On The Radio” was produced in Cincinnati, but the television show required the host to be in Chicago. “I also have a place in Sarasota; I’ve been in New York; and just recently did the show from London,” he pointed out. “It’s a lot of work and it’s a real job. I devote a couple of hours a week to the television show and the thing I do is mindless, but the radio show is real work.”
Tongue tied
On-air radio elements consisted of Springer and caller interaction, with no emphasis placed on guests. “I’m not rushing to do it, but won’t say I’ll never do it,” he put forth. “I’m more comfortable with [the way it’s been going] and don’t want this to be a show from the top down. The idea is to have this be a middle-America show, a [program] where regular folks can [share] what they’re thinking.”
That philosophy didn’t preclude certain luminaries from voluntarily calling in, as Springer discovered when he was discussing the energy issue.
A caller identified himself to the screener as “Robert Kennedy” and it, indeed was the Robert F. Kennedy Jr. “My two idols were my father [Richard, a street vendor who sold stuffed animals] and, in terms of my political conscious, [RFK Jr.’s] father,” Springer noted. “It was a great thrill to talk with [RFK Jr.] – I was like a groupie.”
Link to a legend
In addition to momentous, that particular conversation had to be more than a bit surreal for Springer and not simply because it was with a famous activist/fellow Air America Radio talk host. (Kennedy co-hosted Air America’s two-hour weekend “Ring Of Fire” with Mike Papantonio).
When he graduated from college, Springer worked as a presidential campaign aide to Bobby Kennedy. After the New York Senator was assassinated inside Los Angeles’ Ambassador Hotel in June 1968, Springer joined a Cincinnati law firm and, in 1971, was elected to Cincinnati’s Council-at-Large.
With the largest plurality in the city’s history, the then 33-year-old Springer was elected Mayor of Cincinnati in 1977.
Potent platform
Air America Radio colleague Al Franken made no secret of his fervent desire to represent Minnesota in the U.S. Senate (which, of course, he did), while Springer’s name was frequently mentioned in a similar capacity in Ohio or in that State’s Governor’s office. “It’s possible that the day may come where I pursue either of those [offices],” acknowledged Springer, who made a Democratic gubernatorial bid in 1982. “I must say [though] I’m concentrating on this radio job right now. I didn’t realize it would take off this way when I started. This may turn out to be a bigger [stage] than any political office. I’m sure a year from now I’ll look at how my life is going, but I’m very excited about making this radio thing work.”
In addition to being the opening act for “Achy Breaky” Billy Ray Cyrus, Springer released his own country CD (“Dr. Talk”) and once dressed to play in the nets for the IHL’s Milwaukee Admirals.
With less and less free time, there wasn’t much for Springer to do other than be enticed by an occasional movie role (he played himself in at least a half-dozen films, including “Austin Powers: The Spy Who Shagged Me”) or television appearance. “I try to enjoy my weekends,” the steadfast New York Yankees fan confided. “It’s been depressing this year because they’ve played so abysmally [entering the 2005 All-Star break in third place, 2.5 games behind the defending 2004 World Series champion Boston Red Sox]. You reach a point in life where you make time for those things that have to do with the quality of life. I admit, however, it’s difficult because I’m carrying so many jobs at once.”
Rolling along
Being Mayor of Cincinnati – especially at such a young age – was easily one of Springer’s greatest political accomplishments, but the longtime local co-host on Jerry Lewis’ annual “Stars Across America” Labor Day Muscular Dystrophy Telethon and VP of the national MDA knew he arrived as a celebrity when he appeared on the May 14, 1998 cover of Rolling Stone Magazine. “That’s when it suddenly hit me that this is really big,” he laughed. “I’ve always kind of taken things with a grain of salt and have said that it’s only television, not life-changing.”
Email Mike Kinosian at Mike.Kinosian@gmail.com
One of the talk media industry’s most impactful movers and shakers, Christopher Ruddy, CEO of Newsmax Media is scheduled to speak at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. Ruddy will engage in one of the conference’s two “fireside chats” hosted by TALKERS publisher Michael Harrison. According to Harrison, “There isn’t a day that Chris Ruddy isn’t in or behind the media news. The growth of Newsmax on the television, radio, print and digital fronts has been nothing short of phenomenal. He is extraordinarily connected and his influence on this business as well as the national conversation is on a non-stop upward trajectory. Ruddy’s instincts and savvy about positioning, programming and navigating the infrastructure of modern media are as sharp as it gets. I’m delighted to have him as a guest in this setting and at this time. (Harrison will also conduct a fireside chat with another leading industry maverick, Jeff Warshaw, CEO of Connoisseur Media). There will be more than 60 distinguished industry speakers at TALKERS 2023, the 26th annual installment of the talk media industry’s longest running and most important annual gathering. See more about the agenda, registration, sponsorship and hotel information here.
House Speaker Kevin McCarthy’s strategy to tie $4 trillion in spending cuts to raising the debt ceiling; the sexual assault civil suit by E. Jean Carroll against former President Donald Trump; Disney sues Florida Governor Ron DeSantis to prevent the governor’s oversight board from exercising power over the special taxing district; the aftermath of Tucker Carlson’s exit from FOX News Channel; the case of accused classified documents leaker Jack Teixeira; China’s Xi Jinping speaks with Ukraine President Volodymyr Zelensky for the first time since Russia’s invasion; the potential collapse of First Republic bank and its effect on the financial markets; and this weekend’s NFL Draft were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.