Industry News

TALKERS 2023 Officially Sold Out

The 26th annual installment of the talk media industry’s longest running and most important gathering set for Friday, June 2 at Hofstra University on Long Island is officially sold out. In order to comply with health and comfort considerations and maintain the intimate, qualitative environment for which this event is known, the absolute registration cutoff point was reached yesterday at 5:00 pm ET. According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS Conference in the past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakersim and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work diligently to keep this event within those parameters. It is only open to people who work within or are associated in some way with the talk media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 65 luminaries from the talk media industry are set to speak at a content-heavy day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. TALKERS publisher Michael Harrison adds, “People attend this seminar not only to see and hear the speakers… they come to meet them and each other as well! This event offers that opportunity.” The entire agenda of events at TALKERS 2023 will be video recorded and posted for world-wide viewing at a later date. Some sponsorship opportunities still exist.  See more about the agenda, sponsorship and hotel information here.

Industry News

TALKERS News Notes

Audacy radio stations were honored with 30 Regional Edward R. Murrow Awards from the RTDNA. WCCO, Minneapolis; KNX, Los Angeles; WBBM, Chicago; WBEN, Buffalo; and WCBS, New York captured the distinguished “Overall Excellence” Award.

Edison Research announces that its Edison Podcast Metrics is launching in the U.K. The first survey is underway with data from Q2 2023 to be available for subscribers sometime in Q3. Edison SVP Melissa Kiesche says, “We are incredibly enthusiastic about the expansion of Edison Podcast Metrics to the U.K. We have seen how beneficial the data has been to those in the podcast industry in the U.S. and we are looking forward to seeing the thriving podcast community in the UK take advantage of this research.”

ABC Audio has two Memorial Day programs for news/talk stations. “Uvalde 365,” hosted by ABC News correspondent Michelle Franzen, chronicles the May 24, 2022 shooting of 19 students and two teachers. This one-hour program is part of a larger ABC News initiative in which a team embedded in the community for one year follows survivors and families of victims as they cope with the loss of their loved ones and the inaction of the police, their fight for justice, and developments in the investigation. “America Remembers,” hosted by correspondent Alex Stone, features Iraq and Afghanistan veterans still struggling with PTSD and highlights gold star family members who have lost loved ones during their time of service and who talk about how they are moving through their grief.

Industry News

Yesterday’s (5/24) Top News/Talk Stories

Florida Governor Ron DeSantis announces his bid for the White House via a glitchy Twitter event; the negotiations between President Joe Biden and congressional leaders over the debt ceiling; IRS whistleblower Gary Shapley removed from the Hunter Biden investigation goes public; Microsoft IDs Chinese hackers targeting U.S. infrastructure; the legal battles facing former President Donald Trump; Target pulls some Pride merchandise after blowback; and music legend Tina Turner dies at 83 were some of the most-talked-about stories in news/talk media, according to ongoing research from TALKERS magazine.

Industry News

Save AM Radio in Cars Campaign Wins First Round

After Ford’s Tuesday announcement that it is reversing its previous course and will not eliminate AM radios from its gasoline vehicles in 2024, supporters of the campaign are enjoying a victory lap. Ford said it would make AM radio available in all gas vehicles in 2024 and will make upgrades available for owners of 2023 electric vehicles who want an AM radio. This comes on the heels of a bi-partisan, bi-cameral bill filed by congressional leaders in Washington that would give the National Highway Traffic Safety Administration authority to require AM radios in new vehicles at no additional cost, citing safety for citizens, access to foreign language programming and more. Ford is not the only auto manufacturer to announce phasing out of AM radio in gasoline and electric vehicles and proponents of AM radio are saying this but one battle in the war to save AM radio in vehicles. TALKERS magazine publisher Michael Harrison appeared on FOX News Channel to talk about the issue. See the video of his appearance here.

Industry News

Blake Fulton Named President for iHeartMedia Alabama Markets

iHeartMedia promotes Blake Fulton to market president for the Alabama markets of Birmingham, Tuscaloosa and Huntsville. Fulton has been serving with the company as a regional SVP of sales. iHeartMedia Midsouth Area president Ronnie Bloodworth says, “Blake will bring his energy and leadership skills to our teams andim help serve our clients, listeners and communities to be the best in the industry. I’m excited for the future.” Fulton comments, “The plan and vision the leadership team at iHeartMedia shared with me, along with the wildly talented teams in Birmingham, Huntsville, and Tuscaloosa, has me beyond excited about the days ahead. I can’t wait to collaborate, both internally and externally, to develop market leading content and drive results for the thriving business communities in these three amazing markets.”

Industry News

Binnie Media Partners with VSiN for New England Sports Betting Station

VSiN and New England broadcasting company Binnie Media partner to bring the New Hampshire region a full-time sports betting station on WFNQ-HD2, Nashua. Additionally, VSiN’s “Brent Musburger’s Action Updates” feature will air twice each weekday on eight of the company’s radio stations throughout the region. Binnieim Media VP of programming Heath Cole comments, “Sports betting is quickly becoming part of the daily conversation. As we evaluated the options in this space, we landed on VSiN. Their programming is best-in-class and the support from the VSiN team goes well beyond the content we air on the station. From the short-form ‘Action Updates’ to the digital content the VSiN team creates for our listeners, we think this content is, by far, the best in the space. We’re very excited about the opportunity to bring this programming to our listeners.”

Industry News

Yesterday’s (5/23) Top News/Talk Media Stories

Negotiations between the White House and congressional leaders over the debt ceiling; Florida Governor Ron DeSantis expected to announce presidential bid with Elon Musk via Twitter; Ford announces it will keep AM radio available in 2024 models; anti-Putin Russians attack Russia’s Belgorod region from positions in Ukraine;  the surgeon general issues a report warning of the dangers of social media for children; Donald Trump’s legal battles; and South Carolina legislature approves six-week abortion ban were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (5/22) Top News/Talk Stories

The negotiations between the White House and congressional leaders over the debt ceiling; the legal battles facing former President Donald Trump; the 2024 presidential race and the entrance of Senator Tim Scott into the GOP primary; reports that a second IRS whistleblower has been removed from the Hunter Biden investigation; the ongoing Russian invasion of Ukraine; Florida Governor Ron DeSantis versus the LGBTQ community; the three-state pact to reduce use of water from the Colorado River; and the NBA and NHL playoffs were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

The Birth of the Car Radio

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imA beautiful night. Paul Galvin and William Lear took their girlfriends to a romantic look-out view. Paul asked, “Isn’t this great?” His girlfriend replied, “It would better if we could hear music.”

That set Galvin and Lear on a mission to get entertainment into the car. A car radio. They were tinkerers. Galvin owned a failed battery manufacturing company. Lear and Galvin were smart but broke.

They ultimately invented a prototype radio for the car, but it was massive and complicated. No car battery could power it, the radio required its own big battery which was stored under the seat. The antenna was netting covering the roof. Their biggest challenge was static generated by the car’s starter, transmission, battery, lights – you name it. Galvin and Lear traced each source to correct the trouble-making components one by one. Parts of the radio had to be placed in different locations throughout the car. For example, the receiver was mounted on the engine, the controls on the dash.

Finally, still broke, they drove their Studebaker loaded with radio to the bank to apply for a loan to back the venture. The banker agreed to test drive the car for a night. Unfortunately, it caught fire in his garage and no loan was granted. Next Galvin traveled 800 hundred miles to a radio manufacturer convention. He sat outside the convention hall, played the radio loud and attracted enough orders for the radio to continue his quest.

The trouble continued. It was an expensive install: $600 for a $3,000 car. Many people thought it was dangerous to listen to the radio in the car – a distraction. Municipalities tried to ban it fearing it was a driver attention hazard. Supporters of the ban argued that many types of radio programming could put drivers to sleep. Surveys showed most Americans believed car radios were dangerous.

Oh, and the name they gave the device was horrible: 7FT1. Galvin came up with a new name that was both descriptive and synched with the times, Motorola. Partner William Lear went on the invent the Lear Jet.

Chevrolet installed the first reasonably priced Motorola radios in the early 1920s.

The objections were overcome by an initiative of the Radio Manufacturers Association: They argued that car radios actually helped people become better drivers. They pointed out that radios informed drivers about hazardous road conditions that lie ahead and weather conditions that may disrupt their travel. Supporters of car radios also said that radios actually helped to keep drivers awake when they became drowsy.

Conclusion: Are they nuts? A car can park itself but can’t handle an AM radio, those tech challenges were solved in 1920 – by the inventors of the Lear Jet and of your cell phone. Are manufacturers looking for a “display allowance?” Satellite radio was launched by paying zillions for a slot in the dash. Do carmakers want that for AM radios? Forget the EAS which nobody has ever heard and wasn’t activated during 9/11 in New York City. Weather, traffic, gospel, more gospel, compelling talk shows. (One Cleveland AM station runs the SAME Al Sharpton show from dusk Fridays till dawn Monday.) The better the shows, well, the better.

Sure, write your Member of Congress but you will find more vigilant allies among the preachers. You may recall that in the 1990s there was great debate about the proper deployment of the UHF spectrum. Allegedly, at his inauguration President Bill Clinton shook the hand of UHF TV icon, Billy Graham, who looked the president in the eye and said, “Don’t take away my TV stations.”

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry Views

Monday Memo: Verbs?

By Holland Cooke
Consultant

imWarning: The Commonwealth of Massachusetts certified me to teach high school English, in the early 1970s, the last year certifications were for life. Though I was lured-away by VU-meter hypnosis, I still carry a red pen. And radio news has it running-dry.

This story was about a love triangle shooting.

— Here’s what listeners heard — read this aloud: “The woman’s husband arrested the wounded man taken to the hospital.”

— Here are the facts the writer obscured: Police arrested the woman’s husband, the accused shooter. The person he shot was hospitalized.

— As-is, the ear was told something very different when half-sentences ran-together.

Another example: “A cruise ship expected to take Americans out of Lebanon today.”

— I think he meant: “A cruise ship is expected to take Americans out of Lebanon today.”

— But the missing verb, the time zone difference, and the chaos in Lebanon were such that – as written — listeners could have inferred the copy to mean that a cruise ship was-expected-to evacuate Americans…until something went wrong.

im

Translation?

“A young mother murdered the suspect found dead.”

Huh?

“Woods asked directly about his future on the tour.”

It’s unclear whether this sentence means:

— Tiger Woods was asking about his future…OR…

— He was asked-about it.

Even a robot knows better

When I typed “Missing verbs confuse the ear,” ChatGPT replied:

“Yes, missing verbs can make sentences unclear and confusing to the listener or reader. Verbs are important components of a sentence as they express the action, state, or occurrence of the subject. They help to convey the intended meaning of the sentence and to show how different elements of the sentence relate to each other.”

And finally…

Never verb nouns.

KIDDING.

Old English teacher joke.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: Get Your Head Straight

By Steve Lapa
Lapcom Communications Corp
President

imAre you a multiplatform juggler? If you sell or manage for a radio station, the answer is yes.

Why? Because it’s been part of the radio ad sales DNA since radio advertising shrunk to single digit growth.

Maybe someone reading this column can research or remember the last time radio industry pre-pandemic ad sales grew at double digits. It’s a tough putt, for sure.

Radio sellers were the first to reach across the aisle and “cross-sell” event sponsorships, concert tie-ins, publications, prize catalogues, bridal fairs, recruitment fairs, half-off fairs, sports and leisure tie-ins, hurricane guides, meet and greets, and it all started with a simple concept called a “remote.”

Radio ad sales strategy has come a long way since the first five-year plan had no projected double-digit growth. Even worse was the negative growth forecast for many markets. I remember that famous local market slogan “last one out, please turn off the lights.”

Those simple, linear, fun-to-present packages that required nothing more than easy-to-follow graphics, reasonable pricing, and a testimonial letter required little training, re-skilling, and new technical understanding. The toughest questions were about electrical outlets, display details, and when do we load in?

Covid killed some of those income generators, but you can add in pre-pandemic tired, low-energy sellers and managers taking concepts for granted as the final nail in the coffin.

Wait a minute. Aren’t brides still making decisions? Is inflation driving us back to coupons and looking for daily deals? Seems like sports-related advertising always thrives, right?

Some concepts will return, others will be reimagined, and a few are gone forever. Back to the future. Digital and social media sales will shape your sales future whether you like it or not. The digital/social media growth trend is moving at a non-stop, double-digit pace, pushing every competitive sales team to learn more and sell faster.

Smart, energetic thinkers are planning the next move, reshaping the past for what will sell tomorrow. It’s been almost 25 years since the first Blackberry phone. Sometimes innovation leaves iconic concepts in the dust. Here is where all of this goes. Get your attitude ready to learn and earn.

— Your glass is never full. The next time a manager introduces a new opportunity open your thinking

— Ask questions. Remember “new” is a powerful sales world door opener. Be sure YOU know how this new opportunity works. Leave your ego outside the sales meeting.

— Local advertisers like a competitive edge. Procter & Gamble built the most successful package goods marketing in the world with “New and Improved.” Learn from the legacy winners.

Managers and sellers want to win new business. Are you prepared to learn how?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

TALKERS News Notes

Audacy partners with nonprofit breast cancer organization Susan G. Komen for its four Milwaukee radio stations – including sports talk WSSP-AM “1250AM The Fan” – to become the official radio media sponsor of the organization’s Wisconsin division. The stations will unite to support Susan G. Komen with a “One in Eight” program spotlighting the fact that one in eight women will be diagnosed with breast cancer in her lifetime. On the eighth, eighteenth, and twenty-eighth day of each month, the stations will host a segment promoting healthy lifestyle behaviors. Audacy Madison and Milwaukee regional president Andrea Hansen says, “We’re proud to leverage our voice to inspire local community members to support the cause to end breast cancer in ways that unite Milwaukee and deliver much-needed funding. Susan G. Komen is the leader in breast cancer research and the fight to find a cure and we’re thrilled to team up with them to champion their mission.”

City College of New York-owned non-commercial station WHCR-FM is airing a new, weekly radio programim hosted by Barbara Askins, president & CEO of the 125th Street Business Improvement District. The title of the show is “125th Street & Beyond” and focuses on the organization’s mission. WHCR general manager Angela Harden comments, “It is also a show about the relationships the 125th St. BID is building with New York City agencies and with BIDs around the world. Perhaps no neighborhood in New York City is as storied as Harlem, long the capital of Black culture in the United States. It’s a name known around the world. And now 125th Street has its own show. I am honored to host the show and look forward to welcoming many voices that support the betterment of Harlem.”

Industry News

Top News/Talk Media Stories Over the Weekend

The negotiations between the White House and congressional leaders over the debt ceiling; the number of migrants applying for asylum in the U.S.; the G7 summit, Volodymyr Zelensky’s participation in the gathering and the Russia/Ukraine war; Senator Tim Scott (R-SC) enters the 2024 presidential race; Donald Trump’s legal battles; the NAACP issues travel advisory for Florida in response to Governor Ron DeSantis policies; and the NHL and NBA playoffs were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Drudge: New Prime Time Lineup Coming to FNC

The Drudge Report posts a story that says a major re-tooling of FOX News Channel’s prime-time programming is about to change. The report says current 9:00 pm ET host Sean Hannity will move to the 8:00 pm slot formerly held by Tucker Carlson, while hinting that current 10:00 pm host Laura Ingraham will exit as FNCim moves Jesse Watters (currently the 7:00 pm host) and Greg Gutfeld (currently the 11:00 pm host) into prime-time slots. However, relative to this, FOX News reportedly told Mediaite the following: “No decision has been made on a new prime-time lineup and there are multiple scenarios under consideration.” The Drudge piece also makes note of the recent ratings: “MSNBC on Monday beat FOX News in prime time in both total viewers and in the key 25-54 age demographic favored by advertisers. Rachel Maddow beat Hannity at 9:00 pm on Monday and helped boost MSNBC to 1.86 million average prime-time viewers and 188,000 prime-time demo viewers. FOX came in a close second with 1.72 million prime-time viewers and 174,000 prime-time demo viewers.” Read the Drudge story here.

Industry News

Yesterday’s (5/17) Top News/Talk Media Stories

The influx of migrants, the cities straining to integrate them, and the Biden administration’s immigration policies; Montana Governor Greg Gianforte signs a bill into law banning TikTok in the state; the negotiations over the debt ceiling, Florida Governor Ron DeSantis’ anti-LGBTQ legislation; President Joe Biden attends the G7 conference in Japan; and the Russia-Ukraine war were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Dan Bongino Reverses Course as Cumulus Ends COVID Vaccine Mandate

Westwood One nationally syndicated talk radio host Dan Bongino, who publicly challenged Cumulus Media’s COVID-19 vaccine requirement and said he would leave the company after his contract ends because of it, confided to his listeners now that the company has ended the mandate he would like to continue his host role with the network (5/10). He said at first, he was reluctant about doing a talk show in the same time period asim the late Rush Limbaugh (“no one wants to replace Mickey Mantle”) but agreed to do it anyway. “This thing happened along the way where I really fell in love with the job… I didn’t really want to leave, and I don’t want to go. I didn’t really expect this and it puts me in a really weird spot… somewhere along the way this little marriage between you [the listener] and me… started out rough and rocky and it’s just become nothing but bliss for me and I just really hate to leave it.” Bongino’s addressing the matter came as CHRO and SVP human resources Todd McCarty notified managers about the ending of the mandate via an internal memo. He wrote, “After continued consideration, we’ve made the decision to end the COVID-19 vaccine mandate. Additionally, we are eliminating all prior COVID-19 protocols for employees and visitors/guests to our facilities, with the exception of protocols for those who test positive. These changes are effective immediately and we ask that you communicate these changes to your teams. HR will be adjusting current job descriptions and will eliminate the requirement moving forward.” The complete Bongino on-air statement can be heard here.

Industry News

Audacy Faces Stock Delisting from NYSE

Just eight days before its 2023 shareholder meeting at which it planned to put a reverse stock split to a vote, Audacy, Inc receives notice from the New York Stock Exchange that it is commencing proceedings to delist Audacy’s Class A Common Stock from the exchange due to Audacy’s stock reaching “an abnormally low selling price.” Trading of Audacy’s Class A Common Stock was halted on Tuesday (5/16) after the share price fell about 12% to $0.09 per share. Now, the NYSE will apply to the Securities and Exchange Commission toim delist the company’s common stock pending completion of applicable procedures. Trading of Audacy’s common stock on the NYSE is suspended but the common stock will continue to be able to be traded over the counter. Audacy says it intends to appeal this determination by the NYSE by filing a written request within 10 business days after receiving the notice. Audacy chairman, president and CEO David J. Field says, “Over the past few years, we have taken a number of transformational actions to give Audacy a leading, differentiated, and scaled position in the dynamic audio space, including podcasting, streaming audio, and our leadership presence across the country’s largest markets and our unrivaled strength in sports and news radio. While we are disappointed by the NYSE’s decision, we are hopeful we will find our way back to the exchange later this year as we execute our action plans which include a reverse stock split to satisfy NYSE rules, the continued execution of our liability management plans and working with our financial advisors to refinance our debt. Further, as macroeconomic conditions stabilize, we believe we will benefit from a general market recovery and will be able to capitalize on our investments in strategic transformation that position Audacy well for the future.”

Industry News

Yesterday’s (5/16) Top News/Talk Media Stories

The U.S. economy, the debt ceiling negotiations, and concerns about a recession; special counsel John Durham’s highly critical report of the FBI’s Trump-Russia investigation; the wave of migrants seeking asylum at the U.S.-Mexico border; the abortion pill issue goes before the U.S. Court of Appeals in New Orleans; an IRS whistleblower says he and his team were removed from the Hunter Biden investigation on the DOJ’s orders; Tuesday’s senate hearing on Artificial Intelligence; Tuesday’s primary races in several cities; China threatens military action against Taiwan; and House Democrats move to expel George Santos from congress were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Premature Ejection

By Michael Harrison
TALKERS
Publisher

imThere are media and there are media. There are platforms and there are platforms. Not all cultural artifacts are equal in terms of their utilitarian versus cultural value. Damn the tone-deaf corporate bean counters who are ripping the heart out of the spirit that gives humanity its life force! Marketplace obsolescence should not solely be determined by profit and loss. With all due respect to the idea of public service, what about the concept of loyalty? Shame on the automobile industry! Not only is it turning its back on the needs of millions of people, it is in the process of betraying one of its historic partners in not only commerce – but romance and glory. In other words, the automobile industry owes the radio industry a huge debt. The relationship between cars and radios goes a century deep and has been nothing less than a two-way street. Yes, auto industry, don’t be so hasty to save a few bucks by rushing AM (and then FM) radio out the door. You might just find in the long run that “radio” outlasts the private “car” as a fixture of human activity.

A radio is not a cassette, CD, or 8-track player. A radio is a magic box that embodies a century of culture during which it spun the idea that taking a car ride is a lot more soulful than spending time getting from point A to B via the subway, bus, or plane. The car has been the perfect radio-listening chamber and radio has returned the favor in spades with its music and DJs glorifying everything from little deuce coups to Cadillacs to the T-Bird that daddy took away – not to mention bolstering the ubiquitous culture of automobiles with traffic reports, news, weather, and endless references to this particular form of transportation as being a key component of what it is to be a member of society. Radio has provided the car biz with a century long, non-stop free or generously bonused commercial!

From a purely economic position of self-interest and greed, it is understandable why car manufacturers might consider AM radios expendable and are eager to toss them out like the aforementioned obsolete devices of music conveyance.  So, what if millions of people still listen to it and DEPEND on it for free speech, religious expression, ethnic connection, demographic habit and public safety. Couldn’t the car manufacturers wait another decade before turning its back on such an important – and still vital – relationship?

Hey auto industry, be careful what you’re doing. You’re severely mistaken if you think your poop doesn’t stink and your place in our rapidly changing society is guaranteed. You might find rolling along in this brave new world without radio turns out to be a very dangerous road.

Michael Harrison is the publisher of TALKERS and can be reached via email at michael@talkers.com. Meet Michael Harrison at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Yesterday’s (5/15) Top News/Talk Media Stories

Special counsel John Durham’s highly critical report of the FBI’s Trump-Russia investigation; the negotiations between congressional leaders and the White House over the debt ceiling; migrants amassed at the U.S.-Mexico border and the Biden administration’s immigration policy; a teenage shooter in New Mexico kills three and wounds six; baseball bat attack on U.S. Rep. Gerald Connolly’s staffers; OpenAI CEO Sam Altman to testify before congress today (5/16) on artificial intelligence; Turkey’s presidential election goes to a runoff; the Russian-Ukraine war; and Martha Stewart among Sports Illustrated cover models were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Monday Memo: Apple Heaven and Hell

By Holland Cooke
Consultant

imEver lost your phone? It’s an instant sick, sinking feeling. It’s quaint to even call it a “phone,” because it’s…everything. Including us. Like the transistor radio Boomers toted in our youth, it’s audio in your pocket.

For broadcasters and podcasters, a smartphone can be the whole toolbox. MOVIES are being shot on the newest iPhone. The cameras and editing apps are that good. TV and radio can go live, anywhere there’s a signal. And, like Alexa, Siri is conversant. Dictation isn’t just a convenient voice-to-text appliance. It makes lots of apps lots handier, and safer while driving. So, when, suddenly, my phone couldn’t hear me anymore, I went Code Red.

“Testing…testing…”

First triage: Google. But when I satisfied myself that all my settings were as they should be, I needed a person. As expected, the patient expert on Apple’s Support line had a thick foreign accent and great people skills. She had me repeating all the steps Google recommended, and told me I had to update my OS. When repeated attempts failed, I needed in-person handholding, a/k/a The Genius Bar.

Just TRY calling an Apple Store. The local number for the Providence Place Mall location rings in Texas I was told, after I cheated by reaching out to a friend who works for Apple and got me in the door. The irony is painful: They sell telephones but can’t answer one.

im

Antiques Roadshow

I’ll seem my age if it’s 2023, and I’m still toting iPhone 8. Hey, it worked…until it didn’t. And the Genius Bar person explained that it had missed too many OS updates to ever catch-up. And when she ran diagnostics, enough other issues warranted the handoff to sales.

Dazzling as the latest-greatest are, I went with SE, same size/shape/appearance as the 8 being retired. It snapped right into the decorative Block Island cover case that had saved the old phone from so many drops. In the survey Apple emailed later that day, I couldn’t say enough about Matty, the sales guy who walked me through setting-up the new phone. All better now, and although it’s now sans SIM card, the retired 8 phone is a spare tire. If I want to talk to it, I’ll need earbuds. But it’s an otherwise functional iPod that will Facetime, Email, you-name-it, via WiFi.

So then?

With most AM/FM broadcast hours now automated or syndicated, stations that make local human connections will be conspicuous; and niche-topic podcasts will ooze “community.”

I write lots of commercials, and – where pertinent – we assure that “you won’t land in voicemail.” And we’ll emphasize one-on-one support. Here’s how one client – the voice you hear is the owner, whose stations are 100 miles from Dallas – sells expensive cameras, at a store in Dallas: http://getonthenet.com/CompetitiveCameras.mp3

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Top News/Talk Media Stories Over the Weekend

The migrant surge at the U.S.-Mexico border and the expiration of Title 42; former President Donald Trump’s legal battles; the 2024 presidential race; the negotiations between congressional leaders and the White House over the debt ceiling; Turkish President Recep Tayyip Erdogan faces potential runoff after Turkey’s election; the aftermath of the Jordan Neely chokehold death; the Russia-Ukraine war; and North Carolina abortion battle were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

Attracting Younger Demos

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Reaching younger listeners requires a combination of topics, pacing, and production values. As a consultant, when launching talk stations the client had an opportunity to identify the target demo.  Based on their target, the station was built to own that demo.  To attract a specific target, they followed these steps:

— Identify the target listener: sex, age, preferences and which stations are they currently listening to?

— Commit to attract the specific listener 24/7. A music station can’t win if it plays Taylor Swift in the morning and Pavarotti at night. Consistency of all format elements delivers a consistent audience profile.

— Topics. From experience, younger listeners have no time for theoretical discussions of politics or the contents of the op-ed page. Any op-ed page. Topics must be based on urgent, current eye-level aspects of a younger person’s life in order to attract them to a radio show. On “Sterling On Sunday” I mentioned that my 14-year-old daughter was going into the slime business. That was followed by 10 lines lit of 30-year-old fathers who were coaching their 14-year-olds on managing a – slime business!

Respect that whatever topic the target listener cares about is an important, serious topic. 

— Production. The competition for younger listeners are music stations. The production on your station should be as good or better than any music station. That means, no stale promos, they have to be freshened every day, or every hour.

— Pace. Match the pace of the life of your target listener. If you want to reach a 30-year-old (and you can), remember that they have to drop off the kids at school, get milk, take the back way to get to work on time and make that call to the dentist – all between a given moment and your next weather report. Kudos to Bill Wills morning host on WTAM, Cleveland who delivers a fast-fast-paced show – worth a listen.

When taking phone calls, screen them for age. Let the caller say one thing and then bye. The more calls you take the more calls you’ll get. The shorter the calls, the younger the callers will be. And PLEASE do not thank callers for “holding on.”

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Missouri Man Charged with Threats Against KMBZ’s Dana Wright

According to the Kansas City Star, 49-year-old John D. Gribble of Independence, Missouri has been charged with making a felony criminal threat against KMBZ-FM, Kansas City talk host Dana Wright. In March, Gribble allegedly texted the station in which he “called Wright a sexual profanity and a ‘stupid libtard’ who ‘needs to beim publicly killed. Someday I’ll find that stupid bitch and fix that problem. Scott is the only voice of reason on that show.” The message references Wright’s co-host Scott Parks. Wright posted the text so her listeners could see it and wrote, “This particular threat is not the first— BY FAR — we have received, and I know that it will not be the last. I am sharing this — because I am done being quiet about it.” Wright tells the Star, “What concerns me about cases like this is the level of violence we are seeing against people in all different forms of media. And a lot of those people who lash out blame their rage on things like alcohol and other problems they might be having in their lives or some warped sense that the political landscape is responsible for every problem they’ve ever had.” Read the Star story here.

Industry News

Phil Paleologos to Retire from WBSM, New Bedford

Longtime New Bedford, Massachusetts morning personality Phil Paleologos is retiring from his role as morning drive host at Townsquare Media’s news/talk WBSM-AM. Station director of content Michael Rockim says in a memo to staffers, “Phil has been in broadcasting for more than 50 years, most of those years on morning radio, and many years feeding the people of New Bedford next to his bride, Celeste, at their Shawmut Diner. As much as Phil has to offer our community, at some point a man deserves to sleep in without worrying about pancakes or interviews. That time has come for Phil. The Morning Mayor has decided to make this Friday [5/12] his last day on the WBSM morning show… Thankfully, Phil’s WBSM story doesn’t end on Friday. He has agreed to ‘Phil’ in during vacations, and I’m trying to talk him into taking on a regular weekend shift. All in time.”

Industry News

CONFERENCE CLOSER: John Catsimatidis to Tackle AM Car Radio Issue

WABC, New York/Red Apple Media CEO, John Catsimatidis is set to deliver the closing keynote address at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. The speech, titled, “AM Radio and the Automobile Industry,” will be the highlight of the event’s closing reception and tackle the existential issue facingim the industry as a number of car manufacturers unveiled controversial intentions to eliminate AM radios from the dashboard of electric and even gas vehicles going forward. In making the announcement about this additional agenda element, TALKERS publisher Michael Harrison stated, “The automobile issue is rocking the industry and John Catsimatidis has been stepping up to the plate in defense of both radio and good sense. He brings his formidable influence into the arena and we are delighted that he will be delivering a major address to that effect on June 2 at the conference. He has become a radio hero, and this will be another key moment in his growing legacy… and hopefully in prolonging the valuable life of both the AM and FM bands.”

Historic conference nearing sellout

The 26th annual installment of the talk media industry’s longest running and most important gathering set for Friday, June 2 at Hofstra University on Long Island is nearing an advance sellout. Conference organizers estimate it will reach that point at any time within the next two weeks. Thus 5:00 pm ET on Tuesday, May 23 has been set as the absolute cutoff point – although it could reach the limit any time before that. According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS conference in the past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakers and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work very diligently to keep this event within those parameters. Thus, it is only open to people who work within or are associated in some way with the media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 60 luminaries from the talk media industry are set to speak at a power-packed day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. The time to register is now. See more about the agenda, registration, sponsorship and hotel information here.

Industry News

Top News/Talk Stories for Week of May 8-12

The migrant problem at the U.S.-Mexico border was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was former President Donald Trump’s legal battles and his CNN Town Hall appearance, followed by the debate in Washington over expanding the debt ceiling to allow the U.S. to borrow more at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

iHeartMedia Expands Branded Podcast Studio

iHeartMedia announces that it is launching Ruby, the first dedicated team of its kind from a major media company committed entirely to the production, sales and marketing of branded podcasts. The company says it has “built one of the fastest-growing slate of branded podcasts globally with 30 original series from major brands such as T-Mobile, IBM, Intuit QuickBooks and Mattress Firm,” and that the “launch of Rubyim represents an expanded commitment to one of iHeartMedia’s most premium products allowing advertisers to engage audiences with creative, longform native content.” iHeartMedia goes on to say, “Ruby’s branded podcasts allow advertisers and their brand partners to spend upwards of 30-45 minutes with their target audience in a unique environment, with opportunities for storytelling that are not possible anywhere else in their media mix including social video. With distribution across the iHeartRadio app and all other major platforms, native podcasts from Ruby connect brands to audiences by translating brand messaging, products and services into original and engaging stories that audiences love.” See more about Ruby here.

Industry News

Yesterday’s (5/10) Top News/Talk Media Stories

New York Congressman George Santos pleads not guilty to federal charges of wire fraud, money laundering, theft of public funds and lying on House financial forms; the legal battles facing former President Donald Trump and his CNN Town Hall; the large number of asylum-seeking migrants at the U.S.-Mexico border as Title 42 expires; the debt ceiling negotiations between President Joe Biden and congressional leaders; Tucker Carlson’s planned return via Twitter; House Oversight chair James Comer’s investigation in to Biden family finances; and the ongoing Russia-Ukraine war were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

TALKERS 2023 Conference Nearing Advance Sellout

The 26th annual installment of the talk media industry’s longest running and most important gathering set for Friday, June 2 at Hofstra University on Long Island is nearing an advance sellout. Conference organizers estimate it will reach that point at any time within the next two weeks. Thus 5:00 pm ET on Tuesday, May 23 has been set as the absolute cutoff point – although it could reach the limit any time before that. According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS conference in the past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakers and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work very diligently to keep this event within those parameters. Thus, it is only open to people who work within or are associated in some way with the media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 60 luminaries from the talk media industry are set to speak at a power-packed day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. The time to register is now. See more about the agenda, registration, sponsorship and hotel information here

Industry News

Yesterday’s (5/9) Top News/Talk Media Stories

The influx of migrants into the U.S., the end of Title 42, and President Joe Biden’s sending 1,500 troops to the Mexican border; E. Jean Carroll wins her sexual abuse and defamation civil suit against former President Donald Trump; former FOX News Channel star Tucker Carlson announces new Twitter show; New York Republican Congressman George Santos faces criminal charges from federal prosecutors; Biden to meet with congressional leaders on Friday over debt ceiling issue; the aftermath of the deadly weekend shooting in Texas; and Congressman James Comer’s allegations the Biden family is operating in the best interest of China were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

West Virginia’s Bob Huggins Utters Gay Slur During WLW Show

College hoops coach Bob Huggins issued an apology after using the word “fa**ots” during his appearance on the Bill Cunningham show on iHeartMedia’s WLW, Cincinnati yesterday (5/8). CBS Newsim reports that Huggins’ employer – West Virginia University – says it is taking the situation “under review and will be addressed by the University and its athletics department.” Cunningham and Huggins were talking about Huggins’ former crosstown rival, Xavier University, from his time as head coach of University of Cincinnati, when Huggins referenced incidents of Xavier students throwing rubber penises on the basketball court “and then say they didn’t do it.” He added, “…what it was, was all those fa**ots, those Catholic fa**ots, I think.” Read the CBS story here.