Job Opportunity

Connoisseur Seeks Part-Time Talk Host

Connoisseur Media Connecticut has an opening for a part-time, fill-in swing talk show host to substitute weekdays on WICC-AM/FM, Bridgeport. This position will work unique weekday hours filling in for our talk showim hosts. The ideal candidate will be able to execute either two- or four-hour air-shifts on WICC, along with booking guests, creating compelling local content, fielding listener phone calls, and pivoting subject matter as the news cycle dictates.  This position will have different hours based on need. Find out more about the position here. Please send your resume and 3-minute demo to allan.lamberti@connoisseurct.com with “SWING TALK SHOW HOST” in the subject line.

Job Opportunity

Cumulus Media Eugene Seeks PD For Talk Brands

Cumulus Media Logo

Cumulus Media Eugene (Oregon) is looking for an experienced program director for two iconic brands — news/talk KUGN-AM/FM (home of the Pac 12 Oregon Ducks) and sports talk KUJZ-FM. The program director will be responsible for growing and operating these brands and must have a strong background and passion for sports programming and spoken-word radio. Energy, enthusiasm, and experience within the genre is a must. You will be responsible for all aspects of programming including managing on-air staff; imaging; station strategy; developing/executing revenue-generating sales & programming promotions; website & social media; digital content; and have a strong understanding of the core audience(s). Find out more about this position and apply here.

Industry News

TALKERS News Notes

Armstrong & GettyWBEN/Buffalo Adds the Armstrong & Getty Show.  The Armstrong & Getty Show has added yet another major market – WBEN, Buffalo. The Audacy-owned outlet is one of the most respected news/talk radio stations in the country having won numerous state, regional, and national awards for its news reporting.  It is also one of the country’s heritage stations, tracing its beginning to 1922.  WBEN operations director/Audacy news talk format VP Tim Wenger tells TALKERS, “We’re thrilled to have Armstrong & Getty as part of the evening lineup at WBEN. Their entertaining approach to current events and politics is a refreshing way to cap off the daylong programming on the station.” In a joint statement, Jack Armstrong and Joe Getty (pictured above left) say, “We’re excited to join the list of great radio voices that have been part of Buffalo and WBEN. Now, more than ever, it’s important that folks get a perspective from outside the mainstream media. We’re here to be that honest voice.” For more information about The Armstrong & Getty Show, contact Eric Weiss at The Weiss Agency: Eric@TheWeissAgency.com or Craig Whetstine at craig@armstrongandgetty.com.

PodcastOne Obtains Rights.  LiveOne subsidiary PodcastOne obtains exclusive network distribution/advertising sales rights to “Some More News” and its Cody Johnston & Katy Stoll-hosted spinoff podcast, “Even More News.” PodcastOne president Kit Gray notes, “With ‘Some More News’ and ‘Even More News,’ Cody and Katy host two intelligent, insightful and incredibly funny vodcasts. Their engaged audiences pair well with our existing programming. As we enter into a never-ending cycle of election year news, we’re looking forward to Cody’s and Katy’s comedic take on what promises to be an endless flood of attention-grabbing headlines. We couldn’t be more thrilled to work with this team to grow their shows and their advertiser audience.”

Portnoy Joins ABC News Radio.  Here just yesterday (TALKERS, Tuesday, 7/11), it was reported that, “Following an eight-and-a half-year run with CBS News Radio, White House correspondent Steven Portnoy is exiting CBS News ‘for a new opportunity.’ It didn’t take long to learn where he’s landing as ABC Audio vice president Liz Alesse today notes Portnoy is national correspondent for ABC News Radio. In a memo, she writes, “Steven has earned his reputation as an insightful, straightforward journalist with over two decades of reporting on politics and breaking news. His work has been recognized with numerous prestigious awards. As we embark on another pivotal presidential election season, ABC News Radio is committed to upholding those high ideals; Steven’s integrity and tenacity as a journalist will help us achieve that mission.” It is a homecoming for Portnoy who joined ABC News in 2002 as an intern for the White House unit of “World News Tonight with Peter Jennings.” In 2006, he was named Washington correspondent for ABC News Radio, providing coverage of the 2008 and 2012 presidential elections and the 2011 death of Osama bin Laden. Portnoy extensively reported on the recent prisoner swap that led to the release of WNBA star Brittney Griner from Russia.

WSJ: Audacy Initiating Debt Restructuring Discussions. Per a Wall Street Journal report, Audacy is about to initiate discussions with creditors regarding a restructuring of the company’s $1.9 billion of debt. Lawyers representing two different groups of creditors have reportedly signed nondisclosure agreements. The report states that one group of senior lenders has hired one law firm, while another group of second lien bondholders has employed another entity to represent them in confidential negotiations. Audacy executed a thirty-for-one reverse stock split at the end of June to initiate compliance with the New York Stock Exchange.

Alpha Portland Change.  Alpha Media Portland (Oregon) content director Keith Abrams exits as his position has been eliminated. The Alpha Media Portland cluster includes news/talk KXL “FM 101 News”; sports talk KXTG “750 The Game”; and news/talk KUFO “Freedom 970.”

Bannister Joins WONE.  Starting next Monday (7/17), Marty Bannister will begin hosting a daily 3:00 pm – 5:00 pm show on iHeartMedia Dayton sports talk WONE “Fox Sports 980.” Bannister does play-by-play of Ohio University men’s and women’s basketball for ESPN3 and high school sports for Spectrum. He previously worked in Columbus as an update anchor for sports talk WBNS-FM “97.1 The Fan.”

TN HOF Banquet To Honor Legacy Class. The Tennessee Radio Hall of Fame awards ceremony and banquet later this month (7/29) in Columbia, Tennessee is a sell-out. The “Legacy Class of 2023” includes: Phil Valentine (Nashville); Sam Phillips (Memphis); E.G. Blackman (Nashville); Johnny Eagle (Chattanooga); Art Gilliam (Memphis); Al “Adams” Johnson (Knoxville); Devon O’Day (Nashville) and Dick Ellis (Tri-Cities). Joining the Tennessee Radio Hall of Fame’s board of directors for a two-year term is Jeff Jarnigan from Cumulus Media Knoxville. In addition, Melissa McDonald returns to the board.   

Dr Daliah Wachs and Jimmy GaroppoloLas Vegas Abuzz Over Raiders and Jimmy Garoppolo.  Nationally syndicated, Las Vegas-based TALKERS Heavy Hundred host Dr. Daliah Wachs of the Genesis Communications Network met and received a jersey signed by the new Las Vegas Raider‘s quarterback Jimmy Garoppolo. The two are pictured (right) at an NFL “Salute To Service” event at Nellis Air Force Base.  Wachs tells TALKERS, “The region is hopeful that Garoppolo will add that winning spark to the team if only he stays healthy.”

Industry Views

Monday Memo: Be Known for Knowing

By Holland Cooke
Consultant

“STIMULATING TALK.”  Like much of radio’s imaging wallpaper, this frayed 1990s promo cliché was station-centric, rather than a benefit statement explaining and assuring how habitual use is… useful.

“Stimulating” was an immeasurable claim. And won’t THEY be the judge of that? If our talkers – of any political stripe – are stimulating, their work speaks for itself.

“Talk” itself has baggage. Say “talk radio” at a backyard cookout populated by non-radio people, and someone will roll their eyes. Rush Limbaugh personified that “crazy uncle at Thanksgiving” who became the format caricature.

imAnd when what’s-talked-about sounds too much like yesterday, and the day before, and the day before that, it works against what ratings people call horizontal maintenance (same-time day-to-day tune-in). No names, but his first six words when I tuned in were “…and it will only get worse!” Stimulating?

Commercial Copy 101: Sell benefits, not features. Almost any station can sound instantly more-user-friendly by simply projecting “you” and “your” early and often in promo copy. “Because ONE traffic jam can jam-up your WHOLE day…”

News will save news/talk. Mass shootings du jour, deadly severe weather, inflation, Trump, Hunter’s laptop, and what-next has listeners wondering, “What NEXT?” Be known for knowing, and you will stimulate more tune-ins.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Top News/Talk Media Stories for Past Weekend of July 8 – 9

Industry News

WTMJ, Milwaukee Announces Show Host Additions

Good Karma Brands makes some changes to the talent hosting its talk shows on news/talk WTMJ, Milwaukee. Sandy Maxx moves from her co-anchor role on the station’s “Wisconsin’s Afternoon News” program to late mornings where she joins talk host Steve Scaffidi on the renamed “WTMJ NOW” show airing from 9:00 am to 12:00 noon. At the same time, WTMJ sportscaster Greg Matzek joins the “Wisconsin’sim Afternoon News” program as co-host alongside John Mercure. WTMJ interim market manager Emily Dillinger states, “I am looking forward to fun and lively conversation about the news of the day, what it means and why it matters on ‘WTMJ NOW.’ Both Sandy and Steve are genuinely curious people who also have an infectious energy and the ability to relate to a variety of people, and I’m sure that will resonate with fans across Wisconsin.” Another tweak to the lineup it that “Wisconsin’s Morning News with Vince Vitrano and Erik Bilstad” will now air from 6:00 am to 9:00 am with a local news report at 5:00 am.

Industry News

Top News/Talk Media Stories for Week of July 3 – 7

The candidates for the Republican and Democratic nominations for the 2024 presidential race and the top campaign issues was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the various legal battles facing former President Donald Trump, followed by the recent Supreme Court decisions and the federal judge ruling that government agencies cannot order social media platforms to pull content at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Job Opportunity

Cumulus Media Seeks PD for Eugene, Oregon Talk Brands

Cumulus Media is looking for an experienced program director for two iconic brands — KUGN-AM/FM (news/talk and home of the Pac 12 Oregon Ducks) and KUJZ-FM (sports talk). The program director will be responsible for growing and operating these brands and must have a strong background and passion for sportsim programming and spoken-word radio. Energy, enthusiasm, and experience within the genre is a must. You will be responsible for all aspects of programming including managing on-air staff, imaging, station strategy, developing and executing revenue generating sales & programming promotions, website & social media, digital content and have a strong understanding of the core audience(s). Find out more about this position and apply here.

Industry News

Broadcasters Foundation to Hold Media Mixer This Month

The Broadcasters Foundation of America launches a series of networking Media Mixers, with the first one scheduled for July 20 at the New York City studios of iHeartMedia. The event will be hosted by nationally syndicated radio air personality Angela Yee, who will be joined by other radio and TV on-air talent. BFoA says, “The purpose of the Media Mixers is twofold: to give up-and-coming professionals in broadcasting anim opportunity to mix and mingle not only with their peers, but with talent, managers, and executives; and to increase their awareness of the Broadcasters Foundation charitable mission.” BFoA president Tim McCarthy adds, “We’re very excited about this new initiative. It’s imperative that we reach the next generation of broadcast industry leaders with our message of help and hope, while giving them an opportunity to network with higher level professionals who they may not otherwise have an opportunity to meet.” The two-hour event is free, but space is limited, and advance registration is required. Register here.

Industry News

CORRECTION: New Jersey 101.5 to Continue Talk at Night

Yesterday (7/5), in our story about the staffing cuts at Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5,” TALKERS magazine reported that Eric Potts is replacing Steve Trevelise in evenings and would play music. Station PD Anne Gress tells TALKERS the evening show will remain live and dedicated to talk (Monday through Thursday as Friday nights belong to Big Joe Henry). Gress adds the evening show will feature various hosts including Eric Potts, Michele Pilenza, and Jeff Edelstein plus some new voices to cover the night daypart for the time being.

Industry News

Yesterday’s (7/5) Top News/Talk Media Stories

The 2024 presidential race; former President Donald Trump’s legal battles; the Hunter Biden plea deal; Treasury Secretary Janet Yellen’s trip to China; cocaine is found in the White House; the Russia-Ukraine war and the status of Yevgeny Prigozhin’s Wagner Group; the holiday weekend’s gun violence; the global heat record and climate change; and Meta launches Twitter competitor Threads were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Top News/Talk Media Stories Over the Holiday Weekend

The Fourth of July holiday and the deadly shootings in Washington, DC, Philadelphia, Fort Worth, Indianapolis and Baltimore; the 2024 presidential race; a federal judge issues and order for federal agencies to not order social media to take down posts protected by First Amendment rights; Israel’s military operation in the West Bank town of Jenin and the Hamas attack in Tel Aviv; and the scorching heatwave affecting the Southern U.S. were some of the most-talked-about stories in news/talk media over the long holiday weekend, according to ongoing research from TALKERS magazine.

Industry News

Audacy Announces 1-for-30 Reverse Stock Split

Audacy announces that it is effecting a 1-for-30 reverse stock split of its Class A and Class B common stock today (6/30). Audacy’s Class A common stock will begin trading on a split-adjusted basis at the opening of the market today, under a new CUSIP number, 05070N 202. At the annual meeting of shareholders held on May 24, Audacy’s shareholders approved a reverse stock split of the company’s outstanding Class A and Class B common stock at a ratio within a range between 1-for-two and 1-for-30, as determined by a committeeim appointed by the company’s board of directors. This committee established the ratio on June 5. The 1-for-30 reverse stock split reduced the number of outstanding shares of the company’s Class A common stock from approximately 137.5 million shares (excluding unvested restricted stock) to approximately 4.6 million shares (excluding unvested restricted stock) and reduced the number of outstanding shares of the company’s Class B common stock from approximately 4.0 million shares to approximately 135 thousand shares. Proportional adjustments were made to the number of shares of Audacy’s Class A common stock subject to outstanding equity awards, as well as to the applicable exercise prices. Trading of Audacy’s Class A common stock was halted on May 5 on the New York Stock Exchange after the share price fell about 12% to $0.09 per share. The NYSE is moving to delist the stock but Audacy is currently appealing that determination.

Industry News

Top News/Talk Media Stories for Week of June 26 – 30

The Hunter Biden plea deal and allegations of Justice Department interference in the IRS investigation came together as the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the Supreme Court’s rulings, including shooting down the independent legislature theory, followed by the 2024 presidential election at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

JVC Broadcasting to Launch Spanish News/Talk Outlet on Long Island

Last week, JVC Broadcasting closed on its acquisition of WLIM, Medford, New York and its FM translator W227CL at 93.3, licensed to Port Jefferson, New York and revealed that it would flip the station from its classic hits format. Now, JVC says that it will debut a Spanish-language news/talk outlet on the signals. JVC CEO John Caracciolo says, “We have a very successful Spanish music station with ‘LaFiesta’ [WBON-FM] run by Ana Maria Carbalo. For over 13 years ‘LaFiesta’ has been a community beacon of information, news,im networking and mostly music. As the Latino community grows in Suffolk County, we found that they have no full-time news and information source, no outlet for them to express their thoughts or hear the talk radio that they want. We knew that we needed a sister station to ‘LaFiesta’ that was dedicated to the community and was their ‘LI News Radio’ or WINS. Ana developed the concept of live, local, community talk radio for this demo and named it ‘En Vivo’ — or ‘Live,’ now all I had to do was find an outlet for this amazing concept she developed. When WLIM 1440 and 93.3 became available we knew we had to make the move and bring them into the JVC cluster.” Carbalo adds, “Long Island ‘En Vivo’ knows today’s decisions affect our community tomorrow and the best tool to drive us to a better future is information. News, politics, finance, sports, entertainment, health & lifestyle – we cover it all. Long Island has a huge Hispanic population that continues to be underserved. That was made abundantly clear during the pandemic. Long Island needed information in Spanish… So now we have a dedicated source that will not only deliver relevant information about what happens in our area but also educates and creates opportunities for the Hispanic population to prosper by providing the tools and resources they need.”

Industry News

Yesterday’s (6/28) Top News/Talk Media Stories

The Hunter Biden plea deal and his legal battles with the owner of the computer repair shop that worked on his laptops; the 2024 presidential race and concerns about President Joe Biden’s health; the legal battles facing former President Donald Trump; the thick smoke from Canadian wildfires blanketing almost one-third of the U.S.; the recovery of wreckage from the doomed Titan submersible; Vladimir Putin’s grasp on power in the aftermath of the Wagner Group insurrection and the ongoing Russia-Ukraine war; and the brutal heatwave hitting the Southern U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Keely Byars to Lead NRG Media Omaha

Media executive Keely Byars is named general manager for NRG Media’s Omaha station group that includes news/talk KOIL-AM and sports talk KOZN-AM “The Zone” plus five music brands. NRG COO Jim Smith says, “Byars is an energetic leader with a broad base of experience in media, digital innovation, content development,im and operations. She is a native Nebraskan who is passionate about local media and the Omaha community. Byars understands our commitment to excellence, and we are thrilled to have her join our talented team in Omaha.” Byars has served in leadership positions with Lee Enterprises, Berkshire Hathaway Media, and the Omaha World-Herald. She comments, “Radio has such a positive impact on so many of our listener’s lives, the local businesses we serve, and the community partnerships we form.  Joining the team at the radio stations that I grew up listening to is such an honor to me and I am excited to build upon the stations’ legacies.”

Industry News

Midwest Communications Puts Clay Travis & Buck Sexton on WTAQ in Green Bay

Midwest Communications adds Premiere Networks’ nationally syndicated “Clay Travis & Buck Sexton Show” to the midday daypart (11:00 am to 2:00 pm) on news/talk WTAQ-AM/FM, Green Bay. Midwestim Communications operations manager Jason Hillery states, “We’re excited about the addition of Clay and Buck to our lineup. Their backgrounds and points-of-view on conservative topics are consistent with the values and direction of our brand. We look forward to many years of success with this program!”

Industry News

Yesterday’s (6/27) Top News/Talk Media Stories

In a 6-3 ruling, the Supreme Court shoots down the independent state legislature theory which would have given state legislatures complete control over federal elections; statements from an IRS whistleblower and U.S. attorney that the DOJ gave Hunter Biden preferential treatment in the tax and gun investigations; former President Donald Trump’s ongoing legal battles; the 2024 presidential race; the aftermath of the Wagner Group’s short-lived advance toward Moscow in the ongoing Russia-Ukraine war; the smoke from Canadian wildfires affecting large swaths of the Northern U.S.; and the brutal heat bearing down on the Southern U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

KELO, Sioux Falls Adds Clay Travis & Buck Sexton to Lineup

Midwest Communications’ KELO-AM/K286CN, Sioux Falls, S.D., announces the addition of Premiere Networks’ “The Clay Travis & Buck Sexton Show” to the station’s program schedule, effective July 3. KELOim “NewsTalk Radio” brand manager Greg Belfrage says, “We believe KELO’s listeners will really enjoy engaging with Clay and Buck. Their values represent the common sense, principled values found here on the Great Plains. Clay and Buck will allow people throughout the Sioux Empire to hear the news and talk about it as it happens.”

Industry News

Yesterday’s (6/26) Top News/Talk Media Stories

The Hunter Biden plea deal on failure to pay taxes and whether or not he got a “sweetheart deal”; the Supreme Court rules a new Louisiana congressional map can be redrawn to include another Black majority district; the aftermath of the Wagner Group’s short-lived advance toward Moscow in the ongoing Russia-Ukraine war; former President Donald Trump’s legal battles; the latest January 6 report from Senate Democrats that criticizes the FBI and Homeland Security for failure to take potential violence seriously; the discovery of malaria cases in Florida and Texas; and the Southern heatwave affecting some 45 million Americans were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: What Will You Focus on Today?

By Steve Lapa
Lapcom Communications Corp
President

imSimple question, tricky answer. Unless you are organized.

If you are a professional athlete, you are paid to put points on the board or stop the opponent from scoring. Did you ever watch a competitive body builder work in the gym? Some have a journal and a tripod to mount their mobile phones recording technique as they work through their routine, carefully blending form and precision. The professional entertainer? Paid to sell tickets. Professional politicians? Easy, get the most votes.

Professional ad seller? You get paid to close business.

Is the better question, “What business will you close today?” Of course, it is. Wait, most sellers never start every day with the stomach-churning question, “What business will I close today?” Maybe that question is a little too focused. After all it drills down the process to the very measurable result of being organized, skilled, and focused. Just like that high achieving athlete or getting a ticket to that sold-out performance, someone was ready to answer that elegantly simple question, “What will you focus on today?”

Let’s start the process of learning how to better sharpen our focus skills. Suppose we start with an easy how-to, as in how-to prioritize your call activity. Your sales calls will fall into five major categories:

— New Business. The lifeblood, the very oxygen of the radio business. Remember this: radio advertising, when measured honestly (political ads, COVID economics adjusted) is a single digit growth business. Unless you are making developmental calls, attrition, competition, and the wobbles in the economy will overwhelm you. Make the developmental calls a priority.

— Renewals. The most efficient sale you will make is the business you currently have. Work on renewals when timely.

— Service. My experience is this is the number #1 weakness of most radio ad sellers. Learn how to follow-up, check-in and listen without looking for a transaction. It’s about making sure your rapport is healthy and ready.

— Collections. Do you need an explanation? Just be sure of your numbers and documentation before you make the call or send the email.

— Internal. Collaboration with management, programming, production, or biz ops starts here.

Simple enough. Five columns to list, prioritize and budget your daily call activity. Owners and managers who are reading this, help your sellers when they get distracted. What will you focus on today?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Top News/Talk Media Stories Over the Weekend

The expected Supreme Court rulings this week on affirmative action, student loan forgiveness, and gay & religious rights; the legal battles facing former President Donald Trump; the 2024 presidential race; the Supreme Court revives the Biden administration’s immigration guidelines; the PutinPrigozhin conflict and how it affects the ongoing Russia-Ukraine war; and the severe weather that hit the Southeast and the Ohio Valley were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Top News/Talk Media Stories for Week of June 19 – 23

Former president Donald Trump’s legal battles were the most-talked-about story in news/talk media during the week, landing atop the Talkers TenTM. At #2 this week was the plea deal for unpaid taxes by Hunter Biden, followed by the cast of characters in the 2024 presidential race at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

KFI, Los Angeles Special Addresses Schools-Parents Conflicts

iHeartMedia’s news/talk KFI, Los Angeles is presenting a special, two-hour news program on Sunday (6/25) at 4:00 pm titled, “He Said, She Said, They Said…,” addressing the conflict between schools and parents over the ongoing introduction of books, curricula, and instruction about alternative lifestyles. This KFI News Special isim being produced by the award-winning team of Steve Gregory and Jacob Gonzalez with associate producer Nick Pagliochini. KFI says, “Parents and protesters continue to gather at school board meetings around the country to express their frustration over districts’ that try to introduce books and language which address the transgender community and other LGBTQ+ issues. Faith-based leaders have also joined the protests along with advocacy groups that represent parents of public-school students. Critics say these issues should be addressed exclusively in the home while supporters say it is critical to be inclusive of all lifestyles to better prepare children for the real world. ‘He Said, She Said, They Said…’ features multiple sides of the issue. There is also a companion podcast with extended content that will be available immediately following the broadcast on the iHeartRadio App.”

Industry News

Yesterday’s (6/21) Top News/Talk Media Stories

The U.S. House votes to censure Rep. Adam Schiff (D-CA) over investigations into former President Donald Trump; the plea deal agreed to by Hunter Biden for failure to pay income taxes; U.S. Rep Lauren Boebert’s resolution to file impeachment charges against President Joe Biden; Donald Trump’s various legal battles; the 2024 presidential race; the matter of Supreme Court ethics and Justice Samuel Alito’s 2008 luxury trip paid for by a conservative billionaire; and the ongoing search for the missing Titan submersible were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Talk Radio’s $4 Billion Mistake

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imIn the early 1980s, talk radio made a $4 billion mistake. Prior to then, there were approximately 50 full-time talk stations in America. They were predominantly found in major markets and had been in the format since Marconi. The original talk stations had two key traits: They were dominant in ratings and much of their popularity was driven by women hosts.

Mary Margaret McBride hosted an NBC, then ABC Network show based from WOR, New York at 12:00 noon.  From 1938-1957 she led midday radio listening. Nope, not a cooking show. She featured the most powerful, newsworthy guests and grilled them. She prepped for 23 hours a day and sweated every minute. Her popularity was so great that she required five secretaries just to answer her mail. Her 10th anniversary was held at Yankee Stadium. McBride’s 15th  anniversary filled Madison Square Garden, hosted by Eleanor Roosevelt. Correct, Mary Margaret and her listeners were honored by Mrs. Roosevelt.

How about the money? During many early years, it was believed that no advertiser would buy daytime radio.im Then Mary Margaret read live copy. OR Mary Margaret had her guests read live copy. Sales for advertisers exploded. (Source: It’s One O’ Clock, Time for Mary Margaret McBride by Susan Ware https://a.co/d/iHShiad)

The historic galaxy of remarkable women talk show hosts is vast: WOR (Always number one through most of its history) Martha DeaneDora McCannPatsy McCannMary HealyPegeen FitzgeraldArlene FrancisSherrye HenryJoan Hamburg — yes, all at the same time. Throughout the country the stars include: Sally Jessy Raphael (20+ years on major market radio), Dr. Ruth WestheimerDr. Tony GrantAnnie AielloMimi BenzellDorothy KilgallenJohnnie Putman and the most powerful broadcaster in Ireland, Marian Finucane. (Worth the listen: https://www.rte.ie/radio/radio1/clips/21683976/)

The audience for the content featured by those hosts is thriving and watching daytime TV. Before 1982, daytime TV was the happy land of soap operas and game shows. Then, as content delivered by women hosts left radio, it was embraced by TV. Sally! Dr. Ruth! Oprah! Ellen! The View, The Chat, The Chew, Jenny JonesJoan RiversQueen LatifahKelly ClarksonRicki Lake.

Today daytime talk TV is a $4 billion business. I take credit for… a lot. I am proudest of the fact that few execs have hired as many women managers and women hosts.

Question to talk radio chieftains, where are the women hosts?

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

FNC’s Baier and MacCallum to Moderate Republican Primary Debate

The first Republican primary debate will take place on August 23 on FOX News Channel with anchors Bret Baier and Martha MacCallum serving as co-moderators. The event takes place live from 9:00 pm to 11:00 pmim from the Fiserv Forum in Milwaukee. FOX News Media president and executive editor Jay Wallace comments, “We are extremely proud to have Bret and Martha moderating the first debate of the 2024 presidential election season as Americans learn more about the candidates ahead of exercising their constitutional right to vote.”

Industry News

TALKERS News Notes

iHeartPodcasts and Imagine Entertainment, the global entertainment company founded by Ron Howard and Brian Glazer, unveil “Big Sugar,” a new investigative podcast about the multimillion-dollar sugar industry. iHeartPodcasts says, “‘Big Sugar’ is a true crime story unlike any other that centers on the epic legal battle pitting the multimillion-dollar sugar industry against the migrant laborers who harvest sugarcane, while revealing corporate malfeasance, human rights violations, DC lobbying, nutrition downfalls and the destruction of the environment.” The series is hosted by Celeste Headlee, an award-winning, internationally recognized journalist and author who has hosted shows for NPR, WNYC and PBS.

SiriusXM announces it is launching a special pop-up channel dedicated to the world-famous Formula One Monaco Grand Prix and the Principality of Monaco itself, one of the world’s most glamorous locales and home to one of auto racing’s most prestigious events. The special channel will be available on Saturday, June 24 and Sunday, June 25. In a special SiriusXM broadcast event, H.S.H. Prince Albert II of Monaco sits down for a rare and wide-ranging one-on-one conversation in which he shares his insights into the Principality of Monaco, what makes Monaco’s Formula 1 Grand Prix so captivating for millions around the globe, Monaco’s future in F1, as well as some of the Prince’s other personal passions.

The nationally syndicated talk show “Free Talk Live” welcomes new weekend affiliate WNOS-AM, New Bern, North Carolina.

Industry News

Yesterday’s (6/20) Top News/Talk Media Stories

Hunter Biden agrees to a plea deal to failure to pay taxes charges; Donald Trump’s legal battles, the 2024 presidential race; the search for the missing Titanic submersible; U.S.-China relations; the Russia-Ukraine war, and the extreme heat hitting the Southwest were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (6/19) Top News/Talk Media Stories

Former President Donald Trump’s legal battles; the Juneteenth holiday; the 2024 presidential race; the search for the missing Titanic submersible; China’s Cuba ambitions and Secretary of State Anthony Blinken’s meetings with Xi Jinping; the Rusian-Ukraine war; and the heatwave hitting Texas and Louisiana were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Recruitment 3.0

By Steve Lapa
Lapcom Communications Corp
President

imIt’s that time of year. College graduates are pushing out resumes. Are you open for entry level sellers? Any turnover on your sales team this year?

In April, we reviewed new data impacting today’s college graduate entry-level sellers. 97% are open to jobs unrelated to their new degrees. 56% of Americans, as in their parents, do not believe a college degree is worth it anymore.

There’s more. According to a recent Wall Street Journal article, a survey by college healthcare provider Timelycare, shows 53% of (2023) graduates want a full work-from-the-office environment, while only 21% are good with total remote. Are we saying entry-level sellers WANT to work from the office? These young people want the commute, politics, and distractions of the office workplace environment. Are you kidding me? The good old days?

The survey results do make some sense when you stop to realize most of the new grads spent a good part of their COVID-impacted college lives logging into classes, missing several semesters of lecture hall instruction and dorm life.

Now comes the closer: these isolation years caused these new grads a lack of “soft skills” or what we used to call social skills. Recruiters, colleges and universities are now coaching these new grads in everything from “How to Start a Conversation,” to proper in-office dress, to eating at the same pace as your business lunchmate.

Not kidding here, all you 50- and 60-something sellers and managers. This round of recruiting entry-level sellers is totally about “How To…” and you may want to consider video and an eBook once hired.

Let’s face it, with AI coming fast, the future is here and like everything else in sales, there is no clear “How To…” handbook. But recruit we must as nothing happens without a seller. Loyalty is quickly fading as new, younger sellers want a different experience.

Let’s prepare a starter list for recruiting entry-level sellers in today’s world. Here are 10 suggested questions and concepts to cover the basics:

— Why do you want to join our sales team?

— What do you think is the most important quality a seller must have?

— How would you define a sale?

— When was the last time you experienced rejection? What did you do?

— Give me an example of a recent success in a competitive situation.

— If you could do anything professionally, what would it be?

— I am going to hand you my pen. Sell it to me.

— What is the difference between a Winner and a Champion?

— What do you think the most important thing an advertiser wants to hear from a seller?

— Tell me what specifically brings you to sell for _______?

I’m sure you have your own recruitment strategy/profile. Is it current? For the seller, that younger team member may be different from what you expect. The best seller I coached was an Art History major.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.