Monday Memo: ChatGPT, Carefully
By Holland Cooke
Consultant
Observation, as a heavy CNBC viewer: Artificial Intelligence is to 2025 what Dot Com was to the late 1990s, game-changer… and shiny object.
Everyone seemed to be chanting “AI” at this year’s CES. In a previous column here, I offered, from experience, some Do’s-and-Don’ts for crafting commercial copy. And as vendors are applying AI to various other broadcast content and operational functions, I asked the app itself: “How would you caution radio broadcasters against over-reliance on ChatGPT?” SECONDS later, the robot replied:
“Here are some key points to consider:
1. Maintain Authenticity: Radio broadcasting thrives on the personality and authenticity of its hosts. Relying too heavily on AI-generated scripts or content can make broadcasts feel robotic, inauthentic, or detached. Listeners tune in to hear the voice, opinions, and personality of the broadcaster, not just information being read off a script. ChatGPT is great for generating ideas, but it shouldn’t replace the genuine voice of the host.
2. Human Connection: One of the strengths of radio is the personal connection that hosts build with their audience. This connection comes from spontaneous moments, personal anecdotes, and relatable conversations. AI can’t replicate the unique, emotional bond that a human broadcaster forms with listeners. Overusing AI could distance the host from the audience and make the show feel more like a recorded message than a live, engaging experience.
3. Accuracy and Fact-Checking: While ChatGPT can generate a lot of information quickly, it’s not always accurate or up-to-date. Broadcasters need to be mindful that AI-generated content might contain errors, outdated facts, or biased perspectives. Relying on AI without fact-checking could lead to broadcasting misinformation, which can seriously damage the station’s credibility.
4. Tone and Nuance: AI like ChatGPT can struggle with tone, emotion, and subtlety in language. Radio broadcasters need to ensure that the tone of the broadcast fits the subject matter and the audience. AI might miss the mark on this, especially in more nuanced or sensitive topics. A human touch is often needed to tailor the message effectively.
5. Audience Engagement: ChatGPT can provide content, but it can’t engage with listeners the way a broadcaster can. Over-relying on AI could take away opportunities for live interaction, audience call-ins, and real-time feedback. Broadcasting is about creating a dialogue, not just delivering information, and AI isn’t capable of fostering real-time, dynamic conversations.
6. Creativity and Innovation: While AI can assist with generating ideas, true creativity comes from the human mind. Broadcasters should focus on bringing fresh, original ideas to the table—things AI can’t easily replicate. Over-relying on ChatGPT might limit creativity, turning broadcasts into predictable, generic experiences.
In summary, while AI tools like ChatGPT can be incredibly useful for research, inspiration, and content generation, broadcasters should ensure they don’t lose the human element of their shows. Maintaining authenticity, personal engagement, and creativity are key to keeping radio content fresh and compelling. AI should be a tool, not a substitute for the broadcaster’s unique voice and connection with the audience.”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
platform to ensure that California, the nation, and the world hear the stories of those impacted in Altadena. People have short attention spans, and many will forget the fire and its aftermath in the coming weeks and months. We intend to keep the focus on the families in Altadena and amplify their voices.” Farr adds, “Eaton was more than a fire. It was the destruction of a Black stronghold where 80% of residents were homeowners. These families weren’t just living here; they were building generational wealth. That’s why this show matters – because rebuilding Altadena isn’t just about homes, it’s about justice.” In the days following the fire, Farr co-produced KBLA’s three-hour live remote broadcast from the impact zone, ensuring survivors’ voices were heard.
Apple Media’s 77WABC Radio beginning this week (3/9). Red Apple says “The Anthony Cumia Show” will air Sundays from 8:00 pm to 10:00 pm ET. Cumia says, “I am beyond thrilled to join 77WABC. They are the only ones doing great radio, and I’m looking forward to having a blast and connecting with my fans. I’m grateful to John [Catsimatidis] and Chad [Lopez] for offering me this opportunity. We’re going to have a great time!” Lopez says, “Anthony has a strong and loyal following who have missed him on New York radio. Anthony brings another element of entertainment to our weekend programming, which is about having fun.”
includes sports talk KBBG-AM “The Champ” and four music brands. He most recently served with Walnut Media in Omaha. As director of sales. Cumulus Media president of operations Bob Walker says, “We are excited to welcome Adam to Cumulus Des Moines as this is a homecoming for him, having grown up in Des Moines and being a fan of our brands. Adam is an accomplished leader that is passionate about connecting local clients to the power of radio and the digital products we offer to help them grow their business.”
During my tenure at NBC, once a month the division heads would meet at the behest of the CEO to report on their progress and trends in their sector. As the executive vice president of the FM division, I took a seat in that formidable group and tried to keep my remarks as brief as possible. What could I possibly say that would be more damn important than the words of the president of NBC News or the NBC Television network? In addition to NBC’s CEO, the CEO of owner RCA would often join the fun.
solution that brings both sides together for progress and unity. Patterson and Flippin battle the political, social, and economic differences, ultimately landing on common sense and the truth in every situation.” Red Apple owner John Catsimatidis says, “I have known David for many years. He is a common-sense politician, with the ability to make insightful observations about national and local politics. David represents the Democratic perspective with a level-head and a focus on finding the common ground that unites us and moves us forward. Our listeners already know David. His entrée as a regularly scheduled co-host of ‘Left vs. Right’ will be a welcome addition to our listeners.” Patterson says, “I am thrilled to be a part of the permanent WABC Radio lineup and to represent the left side of things. As Americans, we have more in common than we might realize. With common sense, we can come together as Americans and New Yorkers and solve our problems. I’m looking forward to working with James and helping to bring New Yorkers together.”
says, “Governor Newsom is going solo and diving into the real issues that matter – government, politics, affordability, quality of life, and the cultural moments shaping our world. No spin, no script, just real talk about what impacts listeners most.” 
discussion that will include experts educating New Jersey residents about how to identify threats and what to do when one’s personal safety is in jeopardy. The program will also expose the growing threat posed to children who are increasingly being groomed and recruited by extremists online. He says, “Law enforcement is increasingly concerned about both foreign and domestic threats. But the rate at which extremists are targeting our children is particularly alarming.” On-air guests will include: Carl Priddy, acting assistant special agent in charge of counterterrorism for the Newark FBI office; Laurie R. Doran, director of the New Jersey Office of Homeland Security and Preparedness; Adam McMahon, assistant professor of political science at Rider University; and John Pizzuro, CEO of Raven and former commander of the New Jersey State Police Internet Crimes Against Children Task Force.
and politicians to entertainers about faith in our everyday life.” Red Apple Media president Chad Lopez adds, “With Red Apple Audio Networks, we are bringing programming about myriad topics to radio stations across America – politics, music, and now faith-based, with more on the horizon. ‘The Rev & The Rabbi’ presents topics that inspire conversation, and that people of all faiths can find relatable and engaging.” Reverend A.R. Bernard leads New York’s largest house of worship – the Christian Cultural Center – with more than 45,000 active and engaged members. Rabbi Joseph Potasnik is executive vice president of The New York Board of Rabbis, and since 1972 the spiritual and educational leader of Congregation Mount Sinai in Brooklyn Heights. 
been diagnosed with suspected CTE two years ago and joined the National Sports Brain Bank at the University of Pittsburgh. He told “Pittsburgh Today Live” at the time, “If I can help anybody on this road, who is on this road or will be on this road in the years ahead, I feel better about being able to do that and being able to learn from my experiences.” Burnett played sports throughout his childhood and played college football at the University of Tennessee. (Photo: KDKA) 
Build a Business You Love (Ramsey Press, 2025) by Ramsey Solutions CEO and bestselling author Dave Ramsey is now available for preorder. The book will be released on April 15, 2025. In Build a Business You Love, Ramsey shares his 30-plus years of experience building a business from a one-man operation to a $250 million-a-year business with more than 1,000 employees and a nationally known brand. The book draws on Ramsey’s hard-earned lessons, equipping readers at every stage of business to grow themselves, lead their teams and scale their businesses. “There are a lot of theories out there about how to run a business,” Ramsey tells TALKERS. “But you don’t need more theories. You need to hear from someone who’s lived it and made it work – someone who’s messed up a lot and gotten back up after being knocked down. This book will guide entrepreneurs and small business owners through the real steps they need to grow their business, no matter what stage they’re in.” Dave Ramsey is currently ranked #2 on the TALKERS 2024 “Heavy Hundred.” In Build a Business You Love, he breaks down five key Stages of Business, from being stuck in the daily grind to ready to make your mark in the business world:
Commission stated that Hennen was expressing “his own individual opinion on the current state of journalism,” but “even if it was assumed that such an opinion might be expressed on WDAY under BBM’s ownership, that is not a ground for the FCC to deny or withhold consent to the instant assignment.” The Commission further states, “We reject the assertion that Hennen’s social media comments justify a denial of the proposed assignment applications. The Objection does not cite to any provision under the Act or the rules, any cases, or any Commission policy for its argument that Hennen’s social media comments are pertinent to our review of the Applications. We disagree with Wolff’s argument that Hennen’s viewpoint on the state of journalism, as expressed in his social media comments, is in any way relevant to our determination of BBM’s qualifications to hold a license or whether the proposed assignment would serve the public interest. As the Commission has stated, licensees have broad discretion based on their First Amendment right to free speech to choose, in good faith, the programming they believe serves the needs and interests of their communities. Indeed, the Commission does not interfere with the programming decisions of licensees, nor does it consider issues of programming choice when reviewing an application for the assignment or transfer of a broadcast license.”
International Day of the United Nations, February 13 became World Radio Day (WRD). Each year WRD focuses on a specific theme involving radio that is timely, and important. This year the theme is “Radio and Climate Change.” UNESCO points out: Radio contributes to the achievement of its international objectives by supporting populations through climate disasters such as tropical storms and floods. It helps with the dissemination of fact-based information, listeners’ voices, and dedicated radio shows. 
for millions in ad investment were surveyed about why audio lags in media investment and why brands stand to benefit from a larger feature in media plans. The study reveals that audio has what brands need most: spectacular reach, high levels of attention, tremendous audience, and powerful performance. As an example, Audacy points to a skin care brand that used a podcast and streaming campaign to drive increased sales. 
documentary “features expert insight from RAAN hosts, including John Catsimatidis, Rita Cosby, Greg Kelly, Roger Stone, Jeanine Pirro, Dominic Carter, and more.” It asks the questions: What are the opportunities? What are the obstacles? Will there be fewer freak-outs about social media posts? Will there be more focus on economic issues? 
presented to Brian Lawlor, president, Scripps Sports. Additionally, Scott Herman, former COO of CBS Radio and Chair of the BFOA, will pay tribute to Dan Mason, former CEO of CBS Radio and past Chair of the BFOA, with the 2025 Edward F. McLaughlin Lifetime Achievement Award, and Katz Media Group will be recognized with the 2025 Philip J. Lombardo Spirit Award. Katz Media Group CEO Mark Gray will accept the award. BFoA president Tim McCarthy says, “We’re excited about this year’s honorees and presenters and extend our thanks to Deborah for serving as the evening’s emcee. While we gather to honor these highly respected and accomplished broadcasters for their contributions to our industry, we must always keep in mind, and in our hearts, the broadcasters who we help when they need us the most.”
To say that I am excited about the forthcoming Intercollegiate Broadcasting System (IBS) conference coming up in New York City on Friday March 7 and Saturday March 8 is an understatement. I am proud that TALKERS has taken on the role of “presenting sponsor” of the entire event and that this year’s iteration of the annual “TALKERS” conference will be taking a unique and groundbreaking turn toward the future of radio-oriented broadcasting within the context of the industry’s leading youth-oriented gathering.
If professional radio is truly concerned about an aging audience and a deteriorating “farm system” from which to recruit new talent, it’s time to connect with the largest concentration of young broadcasters and listeners found on the planet in America’s dynamic campus radio station and communications department scene.
Louisville Public Media (LPM) has announced (2/4) that it is launching a new talk show, “On Track” – a new three-day-a-week, 30-minute interview-based show, on February 10. “On Track” will air Monday-Wednesday at 6:00 pm on WFPL, Louisville between “All Things Considered” and “Marketplace,” two of NPR’s flagship national news programs during core listening hours. It will also be available as an on-demand podcast. The interview-driven show is set to dive into the issues shaping Louisville and Southern Indiana. LPM sources tell TALKERS, “In an effort to amplify and deepen the conversation around the biggest topics in our community, the show will connect with public officials, community leaders and everyday people about the challenges and triumphs happening in Louisville and Southern Indiana. It will work to keep the civic conversation ‘on track.’ Its host, veteran broadcast journalist Ayisha Jafer will explore topics with people from across our diverse community that challenge the traditional sound of public media. Scheduled topics include: the state of downtown Louisville, the loneliness epidemic, business development and its impact on neighborhoods, finding love in Louisville, how the pronunciation of Louisville came to be and more.” With the addition of “On Track” to WFPL’s on-air schedule, some programs will shift. “Marketplace” will now air Monday-Friday at 6:30 pm. “Today Explained” will move to Thursday and Friday at 6:00 pm.
pm on Saturday, March 8 in the heart of the iconic IBS gathering. It will feature an array of six sessions with 16+ luminary industry speakers (to be named shortly) including a keynote address, fireside chat, and four panel discussions that will tackle such topics as “Launching and Managing a Career in a Changing Media Industry,” “Old School, New School, Next School: Learning from Each Other,” “Radio’s Place in a Digital World,” “Finding and Delivering Truth in an Age of Misinformation,” and much more. TALKERS will also serve as the Presenting Sponsor of the entire IBSNYC 2025 event.
The final opportunity to submit entries for the milestone 
Bonneville Phoenix announced 1/30 that longtime employee Erin Maloney has been named program director at Arizona Sports 98.7 (KMVP-FM) and ESPN 620 (KTAR-AM). “From starting as an intern in 2012 and growing into leadership roles throughout her career, no one is more passionate about our sports brands than Erin,” said Bonneville Phoenix SVP/MM Ryan Hatch. “She is so well respected by everyone in the market, and we are very excited for her to take this next step.” “I’m truly honored to step into the role of program director of Arizona Sports,” said Maloney.
“Working alongside the best in the business is not just a privilege, it’s a dream come true. I look forward to leading an exceptional team of talented individuals who consistently set the standard for excellence in the industry and taking Arizona Sports to new heights.” Maloney most recently served as APD and will replace programming veteran Brian Long who recently returned to Southern California to be with his family and program iHeart’s KFI AM 640, as well as KLAC-AM and KEIB-AM. Arizona Sports is the flagship station for the Arizona Cardinals, Phoenix Suns, Arizona Diamondbacks and Arizona State University football and basketball.