Industry News

“Seattle Sports” Debuts “The Cal Raleigh Show”

Bonneville’s sports talk KIRO-AM “Seattle Sports” announces “The Cal Raleigh Show,” starring the Seattleimg Mariners catcher that will air Thursdays at 5:00 pm throughout the 2025 season.  On the program, Raleigh sits down with Mariners insider Shannon Drayer for “engaging and in-depth conversations on “Wyman & Bob.” “Seattle Sports” program director Kyle Brown says, “We’re thrilled to provide our fans with more access to Mariners players and the stories behind the scenes. Cal’s insights into his leadership, his role on the team, and the Mariners’ season will offer fans an even closer connection to the team in 2025.”

Industry News

Public Media Execs to Testify Before House DOGE Subcommittee

PBS CEO Paula Kerger and NPR CEO Katherine Maher will testify before a House subcommittee today (3/26) during hearing titled, “Anti-American Airwaves: Holding the Heads of NPR and PBS Accountable.” The Trump administration’s Department of Government Efficiency has the Corporation for Publicimg Broadcasting’s budget in its sights. NPR.org reports Maher says of the hearing, “This could be a perfect storm. That’s why this moment does feel different. It feels as if this is a time that we really do need to step up and make as clear a case as possible.” U.S. Rep. Marjorie Taylor Greene chairs the Subcommittee on Delivering On Government Efficiency and she’s quoted saying, “I want to hear why NPR and PBS think they should ever again receive a single cent from the American taxpayer. These partisan, so-called ‘media’ stations dropped the ball on Hunter Biden’s laptop, downplayed COVID-19 origins, and failed to properly report the Russian collusion hoax. Now, it is time for their CEOs to publicly explain this biased coverage.”

Industry News

WWO: Study Says Podcast Reach Matches TV

This week, Cumulus Media | Westwood One’s Audio Active Group blog looks at data from the recently published Edison Research project The Infinite Dial. The focus is on podcasting’s rise in reach and the blog points to several takeaways for marketers: 1) Podcasting is now a mass reach media vehicle.img Podcasting is no longer a niche platform lacking scale. Podcasts deserve a larger role in media plans as opposed to “test and learn” experimental buys. 158 million Americans, 55% of persons 12+, are reached monthly. Among persons 18-34, 18-49, and 25-54, monthly reach is now 65% to 73%; 2) It is feasible to consider shifting TV budgets to podcasting given that podcast 18-34 weekly reach (52%) is as big as TV’s (52%); 3) Brands targeting women should give podcasts a starring role in media plans: Podcast female audiences have hit record highs in habituation and reach; 4) Among male demographics, monthly reach is now in the low 70% range; and 5) Adopt agency media legend Arnie Semsky’s “5% solution” to podcasts: Allocate 5% of digital ad budgets to podcasts. See the complete blog post here.

Industry Views

How to Get a Media Job Right Out of College

Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

imgThank you, TALKERS for placing me on two panels at the IBSNYC conference. All student conferences have one underlying goal: Attendees want to know how to land a starter job in media. Here’s the information I shared with the eager crowd.

1. Decide where you want to live. Until you have a strong, positive reputation in the industry, no company will sponsor a move. It’s not just the cost of moving, it’s the emotional responsibility. If the job doesn’t work out, the company has lost money plus it will have the added burden of taking the recruit from their homeland.

Hiring a local eliminates the risk of an on-air talent not “getting” the city. If, for example, a DJ in New York announces that the store is on “YOUS TON” street rather than HOUSE-TON street, there is all sorts of trouble. In-town candidates have established relationships that will benefit the sales, news and programming departments.

2. Don’t write a resume, you don’t have one. You have a college degree, stories, and opinions. Fresh, new opinions. A good employer will respect a graduate’s perspective on their on-air product or marketing plans. Study the station where you want to work. Listen to elements you hear that are great and those that you could improve. Write it down. Prepare a good-looking WHITE PAPER about what you think works and what could be better. You don’t have to be “right” you just have to demonstrate an understanding of the station and your willingness to do work. No one else is going to write a paper and present defensible ideas. You will win.

3. Flatter. Select the exact company you want to work for and learn every single thing you can about it. It is astonishing how many times I’ve interviewed a prospect and found out that they knew nothing about the company or the station. They just want a job. Needing a job is not a career path. The people whom you will meet have giant egos. Know what that person has accomplished for their company, express your admiration for it, express your deep desire to be a part of it. Signal that you have no desire to work for any other company in town.

Have your goals lined up in your head and be flexible. Your mission is to get in the door. An employee ID is the win. BUT when asked what you would like to do in your career have a thoughtful response. Aimless=mindless.

4. Avoid answering job postings. Companies are often legally obligated to post jobs and 95% of those jobs are already taken. Instead, search deep into your personal and student network to find any associate or friend who may have a pipeline to the higher-ups in your target company.  HR is a bad place to start. Let the CEO of the company send you to HR after they have been impressed by their conversation with you! A courtesy call to HR following the blessings of the CEO – that’s the best strategy.

5. Once you get the job, do anything, learn everything. Tips: Show up 15 minutes before your day starts, don’t leave until you ask your manager if they need you to do anything else. At first, you will be asked to wash the morning show’s dishes! Log recordings! Take in feeds! Respond to listener calls and emails! You will look for ways to showcase your skills and be given a chance to excel. Take your vacation, call in when really sick, but DO NOT take a “personal day.” Yes, that’s how it really works. Welcome to show business.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

Democrat Starks to Leave the FCC

Federal Communications Commission Commissioner Geoffrey Starks announces he is resigning from the Commission. He issued the following statement: “Today I sent a letter to the president and leader Schumer indicating that I intend to resign my seat as a commissioner this spring. Serving the American people as aimg commissioner on the Federal Communications Commission has been the honor of my life. With my extraordinary fellow commissioners and the incredible career staff at the agency, we have worked hard to connect all Americans, promote innovation, protect consumers, and ensure national security. I have learned so much from my time in this position, particularly when I have heard directly from Americans on the issues that matter to them. I have been inspired by the passion, engagement and commitment I have seen from colleagues, advocates, and industry. Over the next few weeks, I look forward to working with the chairman and my fellow commissioners, and all FCC staff, to further the mission of the agency.” Starks is one of two Democrats currently serving on the Commission.

Industry News

Broadcasters Elected to BFoA Board

The Broadcasters Foundation of America announces the election of Kristin Cantrell, owner/CEO Seven Mountains Media and CapCity Communications; Kate Riley, president and CEO America’s Publicimg Television Stations; and Peter H. Smyth, former chairman and CEO Greater Media, to its board of directors. Broadcasters Foundation chair Scott Herman comments, “We are delighted that broadcast executives of this caliber will serve on our Board. Their advocacy for our charitable mission is exemplary. Their input and ideas will help us continue to reach out to broadcasters across America to help those in our business who are in critical need.”

Industry News

Talk Radio Host Joe Pags Swatted; Armed Police Swarm His Home

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Nationally syndicated talk radio host Joe “Pags” Pagliarulo’s home was swatted last week, bringing heavily armed police officers to his home at 2:35 in the morning. Pags recounted the events for his listeners and posted video of the segment to X. In it, says that he’s usually up until 5:00 am and therefore was awake when his cameras app told him there was something outside his house. Hisimg camera app showed the image you see in the photo here – a man who appears dressed as a cop with an AR-15 outside his house. Pags says he quickly called 911, identified himself, told the operator he thought he was being swatted and asked if the police were at his house. After confirming that it was the police, Pags was able to get the officers to stand down and they were assured there was no reason to be there. Pags tells his listeners that the goal of the swatters was to get him to grab his gun and go outside, in which case he likely would have been killed. You can listen to the show segment here.

Industry Views

Sabo Sez: The Actual Future of Radio

By Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night,”
WPHT, Philadelphia
Host, Sterling On Sunday, TM

imgThank you, TALKERS for having me on panels at the TALKERS Generations 2025 IBSNYC conference this past Saturday (3/8). Moderator and Philadelphia talk show god Dom Giordano asked us the inevitable: “What is the future of radio?”

You’ve likely had the experience of saying something funny or profound and been surprised.  “Where did that come from!??”

What’s the future of radio? I replied, “The next sentence out of your mouth. Radio will have a future if the next thing you say compels a listener to hear your next sentence.”

Where did that come from? The future is up to us. For over 100 years radio has engaged our listener to want to hear the next sentence. No wires, cable, laptop, computer. Distribution? No problem. Subscriptions? No. Technical challenges? No. Radio just works.

Your listener will want radio to just-work as long as the next sentence is our best. Ever.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

Audacy Gives KMOX, St. Louis a Full Market FM

Audacy does a frequency swap in St. Louis giving news/talk KMOX-AM the full-market Class C2 FM atimg 104.1 that had been the home to hip hop WHHL-FM “HOT 104.1.” In return, KMOX gives up translator K254CR at 98.7 to the hip hop outlet. These changes become effective on March 24. Audacy St. Louis and Wichita SVP and market manager Becky Domyan says, “We’re thrilled to expand KMOX’s reach and bring the trusted news and entertainment our listeners rely on, as well as Cardinals baseball, on an enhanced FM signal that covers the greater St. Louis region.”

Industry News

Podtrac’s February Top Podcasts Chart Published

The New York Times “The Daily” remains in the #1 spot on Podtrac’s February 2025 Top U.S. Podcasts chart based on Unique U.S. Monthly Audience. NPR’s “NPR News Now” and “Up First” are #2 and #3,img respectively. Other podcasts of note include Cumulus Podcasts Network’s “Shawn Ryan Show” at #5 and Dan Bongino’s “The Dan Bongino Show” at #6. DailyWire’s “The Ben Shapiro Show” rises three spots to the #10 rank in February and The New York Times’ “Ezra Klein Show” debuts on the chart at #15. See the complete chart here.

Industry News

MSG Broadcaster Al Trautwig Dies at 68

The New York Post reports that New York sports broadcaster Al Trautwig died on Sunday (2/23) at his home on Long Island after complications from cancer. The Post notes, “The Long Island native had been a mainstay in New York sports fans’ homes over his decades-long broadcasting career, covering everything from the Yankees to the Knicks and Rangers, as well as the New York City Marathon and the Olympics.” See the Post story here.

Industry News

Today is World Radio Day

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In an era marked by the dizzying speed of technological innovation and the rapid obsolescence of one shiny new platform after another, the iconic platform of radio is beginning its second century of service as one of the most dependable and widely utilized forms of media in the world. Proclaimed in 2011 by UNESCO Member States and adopted by the United Nations General Assembly in 2012 as animg International Day of the United Nations, February 13 became World Radio Day (WRD). Each year WRD focuses on a specific theme involving radio that is timely, and important. This year the theme is “Radio and Climate Change.” UNESCO points out: Radio contributes to the achievement of its international objectives by supporting populations through climate disasters such as tropical storms and floods. It helps with the dissemination of fact-based information, listeners’ voices, and dedicated radio shows.

TALKERS publisher Michael Harrison, who served as executive advisor to UNESCO for last year’s installment of WRD (which celebrated the milestone of radio’s 100-year anniversary), states, “World Radio Day gives broadcasters the opportunity to blow their own horns about the enduring value of this mighty platform. It’s a good thing for the industry, its sponsors and, most importantly, its loyal listeners. Let’s all sing the praises of radio today and every day.” To all radio professionals and volunteers, everywhere in the world, UNESCO salutes your daily work and your commitment to our future.

Industry Views

SABO SEZ: Surprise Sells

By Walter Sabo
A.K.A. Walter M Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN

Walter M. Sterling

PPM meter measurement accurately reflects how most people listen to the radio. When a station is engaging, they leave the station on. When they are bored, they change the station. Station surfing can happen dozens of times an hour. The diary could not measure typical listener behavior. Diaries were a reflection of recall. No listener, driving at 70 MPH pulled over to write down station changes, they just guessed at their recalled radio behaviors and wrote them down.

The biggest flaw or fraud of both diary and PPM data editing was corrected this week by Nielsen.

• Nielsen/Arbitron has measured radio listening in 15-minute intervals, AQH, since the 1920s.

• The change to three minutes is intended to reflect changing listening habits and attention spans.

• The change is expected to benefit advertisers by increasing the number of people tallied who hear their ads.

• The change is also expected to benefit stations by increasing the number of quarter-hours they receive credit for.

Good news, it’s working. In an analysis of the first week of the new editing technique, ACs and adult music FMs have seen increases in AQH as high a 40%.

• Talk shows have enjoyed jumps of 25-31%

• The new editing strategy amplifies the inherent nature of the Meter: More topics the better. More change, the better.

A serious burden dumped on talk radio was the distorted edict that format consistency is essential to success. It is. And that’s exactly what it means FORMATICS, NOT TOPICS. 

“Formatics” cover station ID, branding elements, promo production, audio processing, phone number pitch, service element placement. BUT NOT THE SAME DAMN TOPIC ALL DAY.

The same topic all day is why stations that once had double digit shares, are selling off transmitter land to keep bond holders at bay.

People in social situations who only talk about one thing quickly lose friend and are considered bores. Sure, a few people hang around them all day, but new friends are rare. Do you see similarities to the belief that TALK is high AQH but low cume?  Low cume is a bad, unstable business. The new Nielsen editing rewards with higher AQH but only if content delivers constant surprises.

Consultant Walter Sabo a.k.a. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 10:00 pm – 1:00 am. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com. Meet Walter Sabo at GENERATIONS 2025 in NYC on March 8.

 

 

Industry News

Watch Joe Grow!

Joe Pags
The nationally syndicated Joe Pags Show continues to grow.  The daily 6:00 pm – 9:00 pm ET juggernaut has added several new radio outlets surpassing the 170-affiliate plateau.  These include WBAP-AM/FM, Dallas; KJJR-AM, Whitefish, MT; KFLS-AM, Klamath Falls, OR; KSVC-AM / KMXD-FM, Monroe, UT; and Missouri mainstays, KRTK, KRTE, and KVMO. The Joe Pags Show is syndicated by Compass Media Networks.  Contact RBlum@compassmedianetworks.com

 

Industry News

David Field Exits Audacy CEO Role

Audacy, Inc. announces that David J. Field is stepping down as president and CEO of the company and is leaving his seat on the board of directors. Named interim president and CEO is current board member Kelli Turner. The board will conduct a search for a permanent CEO. Meanwhile, Field will serve as a special advisor to the CEO and the board. Audacy board chairman Michael Del Nin states, “David has left animg indelible mark on the industry, growing Audacy from a few small radio stations into a scaled multi-platform audio content and entertainment powerhouse. He has built a great company with leading positions across the country’s largest markets and an outstanding portfolio of exclusive, premium audio content. Under David’s dedicated leadership, Audacy has been positioned for longterm success, and we look forward to working with Kelli and the entire team as the company begins its next exciting chapter.” In a statement, Field says, “Since I joined Audacy, then Entercom, we have grown from $10 million in revenues with ten niche radio stations into a $1.2 billion, multi-platform audio leader with one of the country’s two scaled radio broadcast groups, one of the largest podcast networks and the unrivaled top position in sports audio. Audacy recently completed a very successful 2024, delivering industry-leading EBITDA growth of more than 70% through the third quarter and significant revenue share gains across our radio and digital businesses. With the company in a strong competitive and financial position, now is the optimal time to pass the baton to new leadership. I am deeply proud of our extraordinary team and everything we have accomplished for our listeners, customers, partners, and communities. The company is in great hands, and I look forward to seeing the next chapter of Audacy’s success.”

Industry News

WWO: Data Reveals the Cost of Dull Ads

This week’s Cumulus Media | Westwood One AudioActive Group blog looks at the creative side of audio ads. The Institute for Practitioners in Advertising produced data that reveals brands must spend significantly more media money on dull ads compared to interesting, non-dull ads. Looking at key findings from “Another Dullimg Whitepaper: The Extraordinary Cost of Dull,” the analysis notes that 1) Neutrality, the absence of emotion, is the most common reaction to ads; 2) Business-to-business ads are even duller with greater neutral “feeling nothing” responses; and 3) Marketers have two jobs: Converting existing demand and creating future demand. Only about 5% of customers are in-market and “rational and dull copy using tightly target media” has its purpose here. But for the 95% of the customers not in-market and thinking about the category, “The objective is to create ads that produce positive feelings, especially happiness. If an ad makes people feel good, it’s more memorable and more effective at building positive associations with a brand.” See the complete blog post here.

Industry News

Chris Krok Exits WBAP, Dallas

Talk radio host Chris Krok has exited Cumulus Media’s WBAP, Dallas-Fort Worth where he’s been the evening host for the past 13 years. Prior to that, Krok hosted the afternoon show at sister KLIF-AM. He alsoimg did editorials on WFAA-TV, Dallas for six years. Krok shared the following message via his social media: “It’s been an amazing 15-year run at the biggest news/talk station in America’s 4th largest market. We’ve gotten to know each other so well, and I can’t wait to share the airwaves again, doing what God made me to do – tell stories, react to life, and have fun together.” Krok tells TALKERS that he has a nice home studio where he fills in on network and local shows. He says he’s available for fill-in work and is ready to talk about his next opportunity. Reach him at: kroktalk@protonmail.com.

Industry News

Mississippi Talk Host Paul Gallo Dies at 77

According to a report in Mississippi Today, longtime talk radio host Paul Gallo died on Sunday (1/19). Theimg cause of death is not revealed in the story. Gallo’s program, “The Gallo Radio Show,” aired on the SuperTalk network of talk stations across the state. The network issued a statement saying, “For over five decades, Paul didn’t just talk about Mississippi — he helped shape its story. Paul dedicated his life to his listeners, his state, and the pursuit of the truth. From DJ to program director, from sales and management to ownership, Paul mastered every facet of the industry.”

Industry Views

CES: It’s a Wrap!

By Holland Cooke|
Consultant

imAt my very first “Consumer Electronics Show” they were showing-off VCRs. Back to the future. What we have witnessed this week is less about things than experiences.

No better example: The keynote by Delta Airlines CEO Ed Bastian, in the spectacular Las Vegas Sphere, a bucket-list venue. Google it. Like the Consumer Technology Association, Delta Airlines is celebrating its 100th anniversary; and neither are in business-as-usual mode.

Two days after her Golden Globes Lifetime Achievement Award, Viola Davis co-hosted Bastian’s remarkable multimedia presentation, which ended with a Lenny Kravitz set. Tom Brady was there too. He’s a Delta “strategic advisor,” and will host a new show on the airline’s inflight entertainment system; which will also feature exclusive commercial-free YouTube video.

Delta is using Artificial Intelligence to personalize passengers’ travel door-to-door; including Sky Miles points for Uber rides and Uber Eats, coming soon. Here’s more on his extraordinary presentation, and the airline’s strategy for forging relationships with – rather than merely transporting – their customers: https://news.delta.com/delta-soars-centennial-year-game-changing-innovations-ces-2025

What this means to broadcasters and podcasters? Be more than one of listeners’ – and advertisers’ – MANY choices. Engage them. Entertain them. Know them better and they’ll use you more.

For more on CES2025, hit HollandCooke.com, where I have archived my weeklong radio coverage, and this week’s TALKERS columns.

Holland Cooke is a consultant working the intersection of broadcasting and the Internet. Follow HC on X @HollandCooke and connect on LinkedIn

Industry News

Clay Travis Broadcasts Live from Israel

Clay Travis meets with Amir Ohana, Speaker of the Israeli Knesset
Clay Travis meets with Amir Ohana, Speaker of the Israeli Knesset

Clay Travis pays his respects at the Nova Music Festival Memorial where he laid a wreath.
Clay Travis pays his respects at the Nova Music Festival Memorial where he laid a wreath.

Premiere Networks-syndicated personality Clay Travis, co-host of “The Clay Travis and Buck Sexton Show,” broadcast live from Israel this week (12/9-12) in partnership with the International Fellowship of Christians and Jews (IFCJ), the leading non-profit organization building bridges between Christians and Jews while providing humanitarian care and lifesaving aid. In addition to co-hosting the radio show live from JNS – Jewish News Syndicate, Travis toured the region with the IFCJ, learning about the country’s rich history and the challenges faced in the current climate. He shared his first-hand accounts with millions of listeners this week as he traveled throughout the country, including Tel Aviv and Jerusalem. In the North, Travis toured the town of Metula near the border with Lebanon that endured attacks from Hezbollah. He also met with a farmer who is struggling to maintain his crops in the face of constant rocket fire and who lost his son and several workers in an attack on October 31, 2024. In the South, Travis visited the Nir Oz Kibbutz near the border with Gaza that was horrifically attacked by Hamas on October 7. He also visited the Nova Festival site and toured a special facility that is helping traumatized families and children. Additionally, Travis met with Amir Ohana, Speaker of the Israeli Knesset, who joined the program mid-week. He also interviewed Idit Ohel, mother of an Israeli hostage taken at the Nova Festival and met with other families of hostages at the weekly Saturday night rally in Hostage Square in Tel Aviv.  Plus, Travis toured the Tel HaShomer hospital where he met with injured IDF soldiers, and visited the Palmachim IAF Base and learned about the “Adopt a Battalion” program supported by IFCJ.  “Given the importance of the American-Israel relationship, I thought it was important to see with my own eyes the challenges and successes of Israel in the wake of October 7th and bring those perceptions to our audience,” Travis tells TALKERS. “Our team did a phenomenal job, and I couldn’t be happier with what we delivered to our audience this week.”

 

 

 

Industry News

Dr. Daliah Wachs Creates “Medical Tree” for Charity

DrDaliahLas Vegas-based, nationally syndicated (TMN) talk radio star, Daliah Wachs, M.D. continues her philanthropic ways.  Each year, Opportunity Village holds its Magical Forest event in Southern Nevada that runs from Thanksgiving through the New Year.  Opportunity Village helps those with intellectual disabilities and their families through enrichment, empowerment, and employment programs and services.  Sponsors decorate a tree that comprises a huge beautiful magical forest, one of their largest fundraisers to fund their programs and employment placement.  Wachs (pictured above with her “medical tree”) tells TALKERS, “It’s super cool and our show has helped support their mission for years.  We create a medical tree with an EKG sign and it’s one of our favorite local charities we support.”  Wachs is a member of the TALKERS Heavy Hundred and a past recipient of the TALKERS Humanitarian of the Year award.

 

Industry News

SABO SEZ: They Fired the Sax Player!

By Walter Sabo
A.K.A. Walter M Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN

Walter M. SterlingA grim day. They fired the whole band. You know who “they” are! Bloated management. The future of radio… ruined!

Year: 1936. Bandleaders took WNEW, New York, to court claiming that it was illegal to play recorded music on the air. Recorded music, conductors believed, stole performance rights fees from musicians. Consequently, Radio stations hired live bands to play music and networks offered live bands to affiliates until the court made a decision on the complaint.

Ultimately, the courts said that as long as a radio station owned the record, they could play it on the air.

Local bands were fired, network bands were fired. The radio industry embraced recorded music when it realized that WNEW’s

DJ Music show, “The Make-Believe Ballroom” was pulling a 25 audience share.

Airing recorded music was legal and moral. But many talented, capable, often union musicians lost their jobs. The radio industry changed.  That change resulted in the viability of modern radio.  Recorded music birthed the business of top 40.  Kids in an Akron record shop discovered “race” music in the back of the store and bought it with passion and speed compelling the retailer to reveal the phenomenon to local DJ Alan Freed. Freed put the songs on the air for a few hours a week… then he labelled the music rock ‘n’ roll.

Rock might never have defined our culture if music selection had been left up to the in-studio live bands. And a one and a two.

But a lot of musicians were fired in 1936.

This month, tragically at the holidays, many of our colleagues have lost their jobs. Time to challenge the aging legacies and rock.

The stage awaits.

Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 10:00 pm – 1:00 am. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.

 

 

Industry Views

SABO SEZ: How to Get a Job

By Walter Sabo
A.K.A. Walter Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN

Walter M. SterlingChris Licht was executive producer of the Steven Colbert show. Then he took the job of CEO of CNN. There was unpleasantness. Thanks to our shared position on the Newhouse School Advisory Board at Syracuse University, I learned how he is advancing his career while seeking the right job.

Chris isn’t brushing up his CV or tracking down references, he is taking a strategic action that will enhance his career and his life!

Everyday he cold calls people he would like to meet or talk to. He reaches out to executives and decision makers at all levels of corporate decision making. Yes, dozens of people are happy to meet him, talk with him and share the introduction. It’s mutual. Chris thinks the people he is calling are powerful, useful, smart, positive. They also think the same of Chris. There is no downside or risk to this adventure.

No, he doesn’t pitch them for a job. He doesn’t have to. The “pitch” is in the call, the conversation, unspoken. After the call, Chris is top of mind to another decision maker, another ally, another peer. PEER.

Licht says he has contacted about 150 people who have become new friends, new colleagues.  He might take a job with one of them, but more importantly when he does accept a new position he will have a new, sizable network of pros to help him achieve his goals

 
Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 10:00 pm – 1:00 am. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.

Industry Views

SABO SEZ: Blame TiVo

By Walter Sabo
A.K.A. Walter Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN

Walter M. SterlingTake advantage of the new media order. Initially, TiVo was a hit because you could pause live TV and go to the bathroom whenever you wanted. Bathroom breaks while watching live TV was a revelation. As you were going to the bathroom, your relationship with media was being re-wired in your brain. In a matter of months, you were able to watch what you wanted, whenever you wanted. DECADES of TV scheduling strategies became anachronistic. It’s November. Do you know when your favorite shows are airing on TV? No! No need you’ll watch them whenever you want!

Now On-demand is the rule of all media.

Liberation from traditional formalities has infiltrated every aspect of our day.. TMZ launched with this editorial rule: Cover NO scheduled events. No press conferences. TMZ cameras lurk in the parking lots and valet tents to capture stars off guard, candid, authentic. Make-up artists and movie set hairdressers, not PR teams, are their primary news sources. By comparison, “Entertainment Tonight” and “Hard Copy” who are obligated to the PR industry look phony, stiff, staged.

Warren Buffet for decades modeled how to behave like the country’s richest man. Stable, sane, professorial. But today’s richest man, Elon Musk is running million dollar a day giveaways to registered voters. He wears t-shirts, dances on stage and has how many kids?

Hoda Kotb quits the “Today Show” …THE TODAY SHOW and no one cares. The quest for a new co-anchor captures no one’s imagination. Compared with the impact of online influencers, TikTok videos and on-demand TV, the “Today Show” looks anachronistic.

A relic.

Four years ago, the millions of workers staying at home would have never thought freedom from the office commute would be possible. Now they can’t imagine why they have to go to the office – because they are at work, on their kitchen table.

Don’t become BLOCKBUSTER. Today’s trends are becoming surging rivers of thought and behavior. Winning employers will embrace their colleagues with recognition of these changes. Rather than bribing and begging workers back to the old office, they will amp up the tools and support to allow employees to easily produce from anywhere they wish. That means providing better computers, phones, software, and new systems for recognizing performance. Getting-in-early just isn’t going to mean anything. Getting-it-done will be prized.

About your talk station: Three- and four-hour blocks of – BLOCK PROGRAMMING – is the past. Seamless is the future. Seamless talk programming, format driven rather than “my show” driven will grow cume and maximize PPM technology. Hosts will present ideas and entertainment, with other hosts and contributors using techniques that allow for tune-in at any time.

 Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 9:00 pm – 12:00 midnight. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.

 

 

 

Industry Views

SABO SEZ: Move or Die!

By Walter Sabo
A.K.A. Walter Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN

Walter M. SterlingIf a shark doesn’t swim, it dies. Radio is just fine, thank you, but it’s not swimming. Water, check. Tank, check, Sharks, check. Swimming to the next meal, nope. For the past 10 years at least, the radio show in every city is stuck in place and that sound in the distance that wakes you up at night is a death rattle.

The public perceives radio to be live, current, and local. Those three ingredients are the foundation of radio’s hundred years of success and the envy of all other media. That’s right – ALL. OTHER. MEDIA.  Radio was born with the characteristics envied by newspapers, magazines, streaming, TV… name it.

The savior of the AM band was not a three-hour-a-day-host. The savior is all-news and local live. The FM formats that thrive and grow put up a live mirror to a city’s needs and tastes.  Stations that sound like their city, and no other city, do not just win – they dominate. The radio shark is the forward momentum of urgent local information, new ideas, new jokes.

When asked, most people will say, “I don’t think I listen to the radio much…” But they do. The problem is radio is not top of mind. Why not? Because radio must demand listener attention with urgent, new ideas, entertainment, and information. “Your favorites from the 90s and today” isn’t doing that. Listen to air checks of the double-digit share legends of top 40 night-time radio. They weren’t so great. BUT in every single break they announced the names of local schools, listeners, events – every break with urgency. The more listener names, the higher their shares. Radio math. The more listener names, the more live local points of reference, the higher the audience share.

Consider the stunning ratings of too many NPR stations. What accounts for their growth trajectory? Clock the percentage of time your local NPR station spends presenting local news, local information, and new ideas.

Compare that with any other station in the city. In its own dreary way, most NPR stations deliver on the presumed benefits of the medium of radio: Local, live, urgent ideas. Yes, many commercial stations command major ratings for the same reason: All-news stations, and hybrids such as WSB, Atlanta; KRLD, Dallas; New Jersey 101.5, WABC, New York; KFI, Los Angeles; WTAM, Cleveland; WPHT Philadelphia.

It’s sacred geometry: The more often a listener hears about their local, daily life, the higher go the ratings.

Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 9:00 pm – 12:00 midnight. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.

Industry Views

SABO SEZ: Smart Quotes

By Walter Sabo
A.K.A. Walter Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN

Walter M. SterlingLike you, my guideposts come from innovators, leaders in our business. These are the words I “work” by every day that have led to consultant and host success.

“We will just have to improve security of the building. Next time you are going to stir people up, let me know so I can tell the sales department to raise the rates.” –  Bob McAllan CEO Press Broadcasting, original owners of New Jersey 101.5.

It’s a simple business, people make it hard. In any situation there are three options: Yes, No, Do Nothing. Do nothing is usually the best option.”  – Edward F McLaughlin president ABC Radio Networks, founder of Rush Limbaugh syndication.

“Local news is the most important thing a radio station does. It must be accurate, and it is our business.” – Nick Dirienzo,  New Jersey Radio Hall of Fame inductee; owner WCRV Radio, Washington Borough, NJ.

When asked why he never discusses current events on his # 1 nightly WOR show, Jean Shepherd said, “Because that’s too easy.”

While others found trouble with every single new idea, Al Brady Law, program director always said, “It just might work.”

“There is no reason a station can’t own the ‘news’ image and the ‘cool music’ image.” – George Gilbert, PD WARM, Scranton – who pulled that off.

Being offered a significant marketing budget, Donnie Simpson PD of WKYS, Washington replied, “No thank you… if we put out one wrong image or message, we could ruin our relationship with the listener”  Mr. Simpson earned # 1 in DC with an Arbitron 10.0 share.

About Spotify and Pandora: “There has always been a box of records next to the radio.” – Bob Pittman, CEO, iHeartMedia.

“If they’re not fearless and having fun, they are useless.” On high powered, talented DJs. – Ruth Meyer, Radio Hall of Fame inductee and PD of New York’s top 40 WMCA, WNEW, and WHN.

“For WABC, as a top 40, 7:00 pm to midnight was their morning drive.” – Steve Goldstein, CEO Amplifi Media.

“Imagine if TV started on a cable distribution system. Then one day, it became possible to distribute without wires… over the air! That would have been considered a spectacular advancement!” – Michael Harrison who gives us daily permission to think different!

“No, please we don’t need to hear that story. We hear your show all day in the house. Save it for your show.” – Any one of the four women who have to live with me.

Your turn.

Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 9:00 pm – 12:00 midnight. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.

Industry News

WABC Celebrates Pols Who Support the AM for Every Vehicle Act

Industry News

Will AI-Powered Robots Take Jobs from Talk Show Hosts?

A big question bouncing around the industry: Will AI-generated voices take jobs away from radio talk show hosts?  Michael Harrison ID
In the opinion of TALKERS publisher Michael Harrison, we are entering an era in which it is possible – even likely – for robot voices generated by artificial intelligence to replace at least some human talk show hosts, especially in the wake of relentless corporate cost-cutting by radio’s largest companies. On the music radio side, the process of “voice tracking,” although initially controversial, has become a widely employed budget-tightening process.  However, voice tracking still employs organic talent to generate the verbal content.  AI, on the other hand, bypasses the human element completely.  In a guest appearance yesterday (8/22) on the Manny Munoz mid-morning show on WIOD, Miami, in which the subject of AI was being discussed, Harrison said, “AI is upping the bar. If talk show hosts don’t stay on their game and avoid relying too heavily on the talking points – if they are not creative thinkers and leaders – they can easily be replaced by computer operators.” Harrison continued, “It won’t be too long from now – actually, it is already possible – that two robots could be having a plausible conversation if both have been fed all the talking points.”  Harrison explained, “Each robot will have instant access to all the existent talking points at the speed of light.  Robots are already beating human experts at Jeopardy or chess. The only thing a robot can’t do – at least for now – is to be creative outside the realm of what already exists in cyberspace.  That’s the challenge facing anyone who wants to be a live traditional radio talk show host in this coming brave new world.” Harrison’s appearance on WIOD was part of his ongoing talk radio “Obsolete Slobs” tour in which he’s been promoting the Gunhill Road music video “Artificial Intelligence (No Robots Were Injured in the Production of this Song” (www.ObsoleteSlobs.com).  To listen to the conversation between Munoz and Harrison, please click here.

Industry News

Jim Farley Passes Away

Radio news legend Jim Farley has died as the result of a heart attack suffered while undergoing surgery toim treat an aneurysm, according to his family. Farley began his career in New York at 1010 WINS and would hold numerous positions in New York and network news over the years, including as managing editor at ABC Radio Networks. He is best remembered for serving as vice president of news & programming at all-news WTOP-FM, Washington from 1996 through his retirement in 2013. He worked as a news consultant after leaving WTOP and lived in Florida with his wife Jo.

Industry News

“Law & Order” To Debut True Crime Podcast Series

Law and OrderA collaboration among iHeartPodcasts, Universal Television, and Wolf Entertainment, unscripted “Law & Order: Criminal Justice System” is scheduled to premiere next Thursday (8/22). It marks the first venture into investigative journalism for the “Law & Order” franchise. iHeartPodcasts president Will Pearson tells TALKERS, “Listener interest in true crime continues to flourish with new stories constantly being sought out across platforms. ‘Law & Order’ is a legendary series. It’s an honor to team up with UTV, Wolf Entertainment, and executive producer Elliot Wolf to develop this original slate of podcasts.” Wolf Entertainment’s EVP/digital Elliot Wolf is co-creator of the upcoming Amazon Prime series “On Call.” He comments, “We’re thrilled to join forces with iHeartPodcasts and UTV to bring the real stories that have shaped our criminal justice system, the bedrock of the ‘Law & Order’ brand, to life. The goal coming in was always to push the boundaries of audio storytelling. This series delivers on that while still being deeply informative and entertaining.” The series will consist of four seasons, each with 12 episodes. The first season will be hosted by former Brooklyn homicide prosecutor Anna-Sigga Nicolazzi and will focus on the American mafia in New York City during the late-1970s.

Industry News

WWO: AM/FM Ads Outperform Social Media Ads

In this week’s Cumulus Media | Westwood One Audio Active Group blog post, a number of studies measuring attentiveness (defined as the degree to which those exposed to the advertising are focused on it)im reveal that AM/FM ads far outperform most social media ads. For example, the firm Adelaide found that for revery $1,000 spent on AM/FM ads it would require spending $2,635 on Facebook ads for the same amount of attentiveness. However, it also found that just $698 of YouTube ads would yield the same degree of attentiveness as $1,000 of AM/FM advertising. The blog post also addresses the myth that video ads are necessarily more effective than audio ads. See the full blog post here.