Monday Memo: Are Your Weekend Promos Upside-down?
By Holland Cooke
Consultant
Avoid THE most-common mistake I hear in promos for talk stations’ weekend ask-the-expert shows: Opening with the Close.
I coach attorneys/real estate agents/personal finance advisors and other pay-for-play weekend hosts, both on-behalf of client stations, and working directly with these professionals in other markets. Done right, these shows ROI like crazy… but too often they’re well-kept secrets. So, it’s important that weekday promos invite weekend tune-in.
Tip: DON’T begin the promo with the host introducing him/herself and naming the show and when it airs. Instead: Like good commercial copy, the Close (asking for tune-in in this case) comes at the end of the promo.
Open by stating the listener issues that tuning-in can help inform. Examples:
Attorney: “Have you been injured? Before you accept the insurance company’s offer…”
Real estate agent: “Are you shopping for your first home? Or downsizing?”
Money-talk host: “Is there too much month left at-the-end-of the money?”
Note The Two Magic Words: “you” and “your.”
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.
ticker symbol SALM. Salem Media Group previously traded on NASDAQ. Yahoo!Finance writes, “Trading on the OTCQX Market offers companies efficient, cost-effective access to the U.S. capital markets. Streamlined market requirements for OTCQX are designed to help companies lower the cost and complexity of being publicly traded, while providing transparent trading for their investors. To qualify for OTCQX, companies must meet high financial standards, follow best practice corporate governance, and demonstrate compliance with applicable securities laws.”
Kinkead and talking about Audacy’s impending bankruptcy. Kinkead reports that Audacy executives weren’t happy with Marks broaching the subject and consequently fired him from the CBS Sports Radio position. Marks told Kinkead, “I am no longer doing CBS Sports Radio because I was terminated by the company following the interview with you…. I wanted to be honest and candid about it. I didn’t rip the company. I wasn’t killing the company. I was very fair and spoke very highly of everybody that worked at WIP, and I wasn’t blaming Audacy (like) it was their fault, I was just talking about the financials of being in the radio business today…” 
news, content, and operations for the Black Information Network. As SVP of public engagement, Ingram will lead BIN’s efforts to build more meaningful public and private sector partnerships and lead the network’s engagement efforts for 
both the national BIN platform as well as in all local BIN markets. BIN president Tony Coles says, “Chris and Angela have been integral to the growth and success of the Black Information Network, and these new and expanded roles reflect their leadership. Chris has worked with closely with our newsroom since day one and unifying our news and programming operations under his direction will enable us to grow and strengthen our network, podcast, and digital content at a faster pace. I am equally excited about Angela’s new role, which will enable the Black Information Network to work even closer with leaders in government, business, and non-profits to improve our content, coverage, and impact.”
Acknowledging that this publication is fiercely non-partisan and that I – in my role as a broadcaster – am basically the same, I offer the following, not as a political opinion piece, but rather a personal observation based on experience that might shed light on the deeper nature of a large segment of the American population prone to listen to talk radio.
the report as momentum grows in Congress for legislation to ensure AM radio is accessible to the public in all vehicles. NAB president and CEO Curtis LeGeyt states, “When disaster strikes, AM radio has proven time and again its invaluable role as a source of factual, authoritative, up-to-the-minute information that saves lives. It is also a home to a diversity of programming that is often unavailable on other mediums and particularly important to otherwise underserved communities. It is critical that Congress address the need for AM radio capability in vehicles to ensure Americans can turn to local AM stations when they need them the most.” 
here to stay.” In order to get compensation from these multichannel video programming distributors, Newsmax shuttered its free steaming channel on November 1. Interestingly, Ruddy tells Cablefax that contrary to what people might assume, the arrival of Donald Trump on the political scene didn’t help Newsmax’s efforts. “I think President Trump has added great difficulty to Newsmax because there’s so much hostility in the industry and world against him. The media establishment, but also in the cable industry, he’s not a really liked figure. We were having more success I felt before he was elected in 2016. I think we probably would have gotten more carriage earlier had he not been elected… We try to reach out to both sides. While we have a lot of pro-Trump stuff, we also have people like Rick Santorum. He has been you know very critical of him through the years and he’s now our leading political adviser… Our night leads with Greta Van Susteren, and she’s not a polarizing figure.” 
collection migration. NPR’s “NPR News Now” is back in the #1 spot, followed by NBCUniversal News Group’s “Dateline NBC” at #2, audiochuck’s “Crime Junkie” at #3, and NPR’s “Up First” at #4. Other radio-related podcasts in the top 25 include Cumulus Podcast Network’s “The Dan Bongino Show” at #7 (down three places), Salem Podcast Network’s “The Charlie Kirk Show” at #18 (down six spots), and Cumulus Podcast Network’s “The Mark Levin Show” at #25 (down nine places). 
views and minutes, according to data from Comscore. FOX News Digital accrued 20.2 billion multiplatform views (up 9% versus 2022) and multiplatform minutes reached 36.9 billion (up 6% over 2022). FOX topped competitors CNN.com and NYTimes.com in both of those metrics. Importantly, in the multiplatform unique visitors – comparable to radio’s cume – FOX achieved 93.6 million, an increase of 13% over its 2022 total, while news brand leader CNN.com racked up 121 million, a decline of 3% compared to 2022. 
the Annual Report alone, without also uploading it to its intended destination in a timely manner, here more than nine months late, may, in certain circumstances, constitute (and here does constitute) a violation of the requirements to analyze the Stations’ EEO program. The length of time during which Cumulus failed to upload its Annual Report is persuasive evidence that Cumulus did not ‘routinely analyze the adequacy of their various EEO program elements in achieving broad outreach to all segments of the community’ and address any problems found as a result of such analysis… Consequently, given the specific circumstances of this case, we reject Cumulus’s argument that any self-evaluation it did in fact undertake was adequate and satisfied the self-assessment rule.” 
February 13. Comrex says, “Tens of thousands of Comrex customers go ‘live and local’ every day to bring radio to life for their listeners. Customers that already have a Comrex IP audio codec can use Gagl to connect to their existing hardware. Broadcasters in the US that don’t have a Comrex ACCESS or BRIC-Link IP audio codec can even request free demo hardware if they would like to participate. Restrictions apply.” Comrex adds that using Gagl is as simple as clicking a link from an email. It opens a web browser on a phone or computer and connects with up to five other users. As long as the broadcasters are using headphones, everyone hears each other and the host back in the studio. Audio quality is much better than most web conferencing applications, and there is no complicated setup. For more information, contact Comrex at 800-237-1776 or email 
The company says that the initiative will achieve these objectives with a robust schedule of climate-themed broadcasts and special programming during the next 12 months, four free community events (one per quarter), two town halls broadcast nationally from Los Angeles, and a savvy social media and marketing campaign. KBLA says its public and private partners in this initiative include: LADWP, Metro, the Port of Los Angeles, CalEndow, California Community Foundation, the Sierra Club, the South Coast Air Quality Management District and others who will join the campaign in Q2, Q3 and Q4. Chief visionary officer and nationally 
syndicated talk host Tavis Smiley says, “The harsher impacts of climate change weigh heavily on communities of color. In these underserved communities, families are less likely to have air conditioning, shade trees, bus shelters, water and energy effective appliances and other infrastructure that’s critical to mitigate a changing climate. As the most ‘trusted, credible and reliable’ media source in Southern California for African Americans and beyond, our talk station is committed to do more than just talk in these troubled times. There is a clear connection between Dr. King’s moral consistence on the notion of reverence for human life or the interconnected nature of life and the future of our world house. On this MLK holiday weekend, KBLA assigns itself the task of elevating the climate conversation by amplifying the voices of those who are most impacted by the climate catastrophes we are all witnessing in real time. In a real sense, climate is king.”
Let’s take a minute to welcome back an old reliable that has been part of our sales and marketing world since Adam pitched Eve and got the first “yes” on the original cold call. No telling how cold that call really was.
The United Nations and its specialized agency, the United Nations Educational, Scientific and Cultural Organization (UNESCO) have given the radio industry all around the globe an invaluable gift. It’s called “World Radio Day 2024.” Now in its 13th installment, WRD takes place annually on February 13 with the purpose of spotlighting the accomplishments, importance, and ongoing relevance of the radio medium as it evolves deeper into the 21st century. This year’s WRD theme is “Radio: A Century Informing, Educating and Entertaining.” By officially designating the platform as worthy of its own officially sanctioned UN International Day, the august world body has recognized, spotlighted, and endorsed radio’s continuing relevance and potential for being a vital force for the betterment of humanity.
Take a day off. You get one free this year.
“News Talk 1050” and two music brands. Townsquare regional vice president Robert Wawrzyniec says, “Mike is the ideal executive to lead Townsquare’s broadcast and digital operations in West Central Missouri. Most important, he knows the Sedalia market and what resonates with its listeners and advertisers. His expertise in creating, developing and executing exceptional local multi-platform solutions for advertising and marketing clients, as well as driving new business opportunities and forging important community partnerships, has resulted in deep client relationships and a strong commitment to listeners. I am looking forward to working with him in his new role.”
Travis and Buck Sexton. The show debuted yesterday (1/14) and will be available as part of The Clay Travis & Buck Sexton Podcast Network. Premiere says, “‘24’ is a highlight reel of that week’s most important election news from ‘The Clay Travis and Buck Sexton Show’ – one of the leading talk radio shows in America reaching millions of listeners on more than 470 stations nationwide. Whether it’s astute political analysis or candidate interviews, ‘24’ is a curated sampling of Travis and Sexton’s comprehensive coverage of the week in politics.”
The United Nations and its specialized agency, the United Nations Educational, Scientific and Cultural Organization (UNESCO) have given the radio industry all around the globe an invaluable gift. It’s called “World Radio Day 2024.” Now in its 13th installment, WRD takes place annually on February 13 with the purpose of spotlighting the accomplishments, importance, and ongoing relevance of the radio medium as it evolves deeper into the 21st century. This year’s theme is “Radio: A Century Informing, Educating and Entertaining.” By officially designating the platform as worthy of its own officially sanctioned UN International Day, the august world body has recognized, spotlighted, and endorsed radio’s continuing relevance and potential for being a vital force for the betterment of humanity.
44 years. Ken Squier passed away in November and his daughter Ashley tells WCAX-TV, Burlington that the station that’s provided local sports, news, commentary, and more will be in good hands. “I feel that this is a very good day and a very good development. Dad loved community radio.” The station says that former Republican U.S. Senate candidate and former Ethan Allen Institute leader Myers Mermel will serve as owner-operator. Mermel tells WCAX-TV he wants the station to remain local. “We want to look at different ideas and new ideas in order to increase our ability to discover and identify and bring in content.” 
at Wingate University’s Batte Fine Arts Center. The event will be moderated by personalities Bo Thompson and Beth Troutman and will feature questions for the candidates presented by the station’s late morning host Vince Coakley, afternoon host Brett Winterble, evening host Brett Jensen, and news director Mark Garrison. It will also include a 30-minute lead-in show hosted by Thompson and Troutman. All six registered candidates for the seat have accepted invitations to take part in the commercial-free broadcast. 
Week” coverage, will be staged before a live audience – February 5 through 9 on the Fontainebleau Las Vegas third floor Oasis Pool Deck. Patrick says, “Every year when we plan where to take the show for this week – the biggest week in sports – we look to try something new, something fresh and the Fontainebleau is the newest and freshest spot in Las Vegas. The coolest part of this partnership is that over the past few months the people at the Fontainebleau have sent us pictures and videos of the final stages of development. We got a sneak peek. This place is cutting edge with a big nod to old school Vegas throughout. We can’t wait to get out there to do the show, see the fans and enjoy the property.”