TALKERS News Notes
PodcastOne acquires the exclusive sales and distribution rights to “Camp Counselors with Zachariah Porter and Jonathan Carson.” The podcast first launched in 2022 and has released nearly 100 episodes to date. PodcastOne president and co-founder Kit Gray says, “We’re thrilled to welcome ‘Camp Counselors with Zachariah Porter and Jonathan Carson’ to our network at PodcastOne. Zachariah and Jonathan have created a great comedic podcast, and we’re looking forward to putting our considerable marketing and ad sales strength behind the show to grow its listenership and revenue potential.”
Multimedia sports platform OutKick says January data from Comscore credits it with 7.1 million total multiplatform unique visitors, up 22% versus December 2023. It also delivered 33 million total multiplatform views in January 2024, up 29% versus December 23, and saw 33 million total multiplatform minutes, up 27% versus the prior month. OutKick founder Clay Travis says, “We kick off the year once again with numbers that not only speak to the platform’s growth but our commitment to providing engaging content to our audience. OutKick is the only destination for common-sense reporting with talent that’s unafraid to speak their minds on any topic. I’m looking forward to an exciting year and continuing to drive the conversation.”
the month reaching 3.27 billion total multiplatform minutes, compared to CNN.com’s 1.85 billion, and NYTimes.com’s 1.59 billion. FOX News Media attracted 1.66 billion total multiplatform views, compared to NYTimes.com’s 1.49 billion, and CNN.com’s 1.17 billion. When it comes to total digital unique visitors – similar to radio’s cume – CNN.com still holds the lead with 112.7 million. But FOX News Digital (109.7 million) has gradually been gaining ground on CNN. 
Post says it confirmed the report with Audacy and the company added, “The decision by our existing and new debtholders to become equity holders in Audacy represents a significant vote of confidence in our company and the future of the radio and audio business.” The story cites an insider close to the situation who is a Republican saying he believes its “possible Soros was buying the stake to exert influence on public opinion in the months leading up to the 2024 presidential election.” 
NBCUniversal News Group’s “Dateline NBC” drops two spots to #4 and audiochuck’s “Crime Junkie” rises to #2 and NPR’s “Up First” climbs to #3. Other radio related podcasts of note include Cumulus Podcast Network’s “The Dan Bongino Show” steady at #7, Salem Podcast Network’s “The Charlie Kirk Show” rising three spots to #15, and Cumulus Podcast Network’s “The Mark Levin Show” up one place to #24. 
challenges. The mix of diverse and insightful voices on this year’s boards will continue the important work of prioritizing recognition, connection and education of women across all facets of media.” The officer roles include: Katina Arnold, chair, VP, corporate communications, ESPN; Monica Bloom, incoming/vice chair, chief marketing officer, MHz Choice | Topic Streaming; Annie Howell, immediate past chair, chief communications officer, Hallmark Media; Catherine Badalamente, treasurer, president & CEO, Graham Media Group; and Marie Tedesco, treasurer-elect, CFO, Beasley Broadcast Group. New to the board of directors are: Isabel Lara, chief communications officer, NPR; Jaclyn Levin, president, Shriver Media and founder, Liminal Space Media; Christine Moran, head of creator partnerships, Electrify Video Partners; and Debra O’Connell, president, news group and networks, Disney Entertainment. 
to connect with their favorite hosts and shows on social media. Half of weekly podcasts consumers follow their favorite podcast hosts on one of the social platforms; 2) Younger 18-34 podcast consumers are more likely to follow their favorite hosts on social media. Compared to 35-49 and 50+ podcast consumers, 18-45 podcast consumers are more engaged socially with podcast hosts. 68% of podcast consumers 18-34 follow their favorite hosts on social media. 55% of 35-49s follow favorite hosts on social. 40% of those 50+ follow favorite podcast hosts on social; and 3) YouTube towers as a podcast discovery platform: 19% of weekly podcast consumers use YouTube to find podcasts. When asked which social platform they’ve used to find podcasts, 19% of podcast consumers are turning to YouTube, more than all other social media platforms combined. 
2022. Beasley CEO Caroline Beasley says, “Beasley’s fourth quarter and full year financial results reflect the impacts of cyclical political revenue and ongoing advertising market softness, partially offset by the continued success of our revenue diversification strategy and cost management initiatives. Net revenues for the 2023 fourth quarter and full year decreased by $6.3 million and $9.3 million, respectively. Excluding the impacts from a decrease in political advertising and the company’s dispositions of WWWE-AM, WJBR-FM and the Houston Outlaws in 2023 and WWNN-AM 
and KDWN-AM in 2022, partially offset by the company’s acquisitions of KXTE-FM and Guarantee Digital in 2022, revenues would have decreased by $0.2 million and $1.3 million in the 2023 fourth quarter and full year, respectively… For the better part of the year, we continued to execute on our successful growth agenda for our digital business that capitalizes on the value of our strong local brands, unique local business relationships and proven marketing capabilities. While macroeconomic pressures held fourth quarter digital revenue flat compared to the prior year, Beasley delivered meaningful full-year digital revenue growth, up 11.4% year-over-year. Our digital business represented 18.4% of full year 2023 revenue. We remain laser focused on prioritizing the growth of our digital platform as a means to diversify our revenue in a cash flow positive manner, and we expect digital revenue to account for between 20% and 25% of total revenue in 2024. Our dedicated sales teams also continue to leverage the tremendous audience reach and engagement of our local multi-platform content to attract new advertisers, resulting in fourth quarter and full year new local business revenue growth of 52% and 20%, respectively. Additionally, the actions we have taken to reduce costs drove a year-over-year decline in operating expenses of 3.3% in the fourth quarter and 2.3% for the full year.”
Jessica Tighe, who joins the station from “CBS58” airing from 11:00 am to 1:00 pm; “Spanning the State,” hosted by As Goes Wisconsin founder Kristin Brey, airing from 1:00 pm to 3:00 pm; and “Wisconsin’s Afternoon News” host John Mercure is joined by new co-host Julia Fello, formerly a lead reporter at WTMJ-TV. Good Karma Milwaukee market manager Greg Scalzo comments, “As a Wisconsin-based media company, we are excited to further our commitment to providing best-in-class news content that unites the state and strengthens the communities we call home. With this new lineup, one thing we wanted to emphasize is a shift in who we hear on the station and how our content can be consumed. Our fans will hear from hosts with new, diverse perspectives and experiences with shows and stories distributed across all mediums to reach fans where they are. We remain dedicated to continuing 620 WTMJ’s storied legacy, delivering purposeful news and telling the stories that matter to you throughout Wisconsin. Our new shows and voices will give us more of an opportunity to relate and be relevant to anyone who tunes in, while staying committed to the mission of being Wisconsin’s News Radio.” 
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“ESPN 1460 Columbus,” and the Ohio News Network. Rogala comes to Columbus from the company’s Memphis television stations. TEGNA says, “During his career, Rogala has been on the leading edge of media convergence, leading stations to record ratings and revenue, building three media facilities, launching innovative, new local programming, and creating a groupwide sales training program.” 
and President, Hearst Television; and Emily Barr, retired president and CEO, Graham Media Group, will pay tribute to 2024 Golden Mic honoree Jordan Wertlieb, EVP and COO of Hearst. There will be a special tribute to Phil Lombardo, former longtime chairman of the Broadcasters Foundation, who passed away last month. Entertainment at the gala will be provided by Pete Caldera, well-known to New Yorkers for singing swingin’ standards made famous by Frank Sinatra, Dean Martin, and more. As previously announced, EMMY winning broadcast journalist and nationally syndicated talk show host Soledad O’Brien will return as host of the event.
the full year of 2023, Spotify posted revenue of €13.25 billion, an increase of almost 13% over the full year of 2022. However, the company also reports a net loss of €70 million for Q4 of 2023 and a net loss of €532 million for the full year of 2023, the latter an increased loss of almost 24% from 2022 to 2023.
small attributed lift (0% to +3% lift) to excellent (+15% or more). Across the 17 campaigns analyzed, the average attributed lift was +14%. Three tax preparation service campaigns achieved “excellent” status ranging from a +30% to +48% attributed lift; 2) On average, the 17 AM/FM radio campaigns saw the highest percentage of impressions at the start of the week, peaking on Mondays and Tuesdays. Compared to the Nielsen impressions, the AM/FM radio campaigns outperformed on Saturday, Sunday, and Monday. Advertisers should increase their use of AM/FM radio on the weekends. AM/FM radio campaigns on weekends drive impact and results; and 3) On average, evenings have a greater share of attributed web sessions due to available devices and free time of consumers. Mornings historically underdeliver their share of impressions since consumers are busy getting ready for work and school. This expected pattern should not be a reason to move campaign weight out of morning drive. Morning drive exposure results in web sessions during later dayparts when consumers have the time and available devices to respond.