Industry News

Jon Grayson to Retire from KMBZ-FM, Kansas City

Talk radio pro Jon Grayson is retiring from the business and his current position as midday co-host at Audacy’s news/talk KBMZ-FM, Kansas City. Grayson has been with KMBZ-FM for the past five years, most recently co-hosting middays with Jayne Monacelli. Grayson says, “My wife and I are makingimg some changes in our lifestyle, our geography and our living standards to protect our safety and sanity that include an international move. That simply makes this job no longer feasible.” Reflecting on his career, Grayson remembers getting into the business. “As a kid I was always steered away from potential careers that depended on personal talent alone, since my mom was convinced that people who made their living that way were somehow possessed of a magic that us regular folks don’t have. But the day I first heard talk radio – a day I remember very clearly – I fell in love. I had no choice in the matter. From calling in to talk shows as a college student to beating down the doors of my local station to hire me, this business always held a kind of allure I found irresistible.” During his career, he worked in Tampa, Nashville, and St. Louis, where he worked at KTRS and KMOX. At KMOX he hosted the syndicated “Overnight America” program.

Industry Views

Monday Memo: Music Lessons For Talk Radio

By Holland Cooke
Consultant

imgMusic radio’s competitors were vinyl, then tape, then CDs – before smartphone streaming and satellite radio offered more portability and variety. And before consolidation, broadcasters were under less of the revenue pressure that now commercializes many stations beyond listeners’ tolerance. TALKERS NAB Show coverage included Edison Research founder Larry Rosin lamenting “many, many [music] stations now loading all their spots into two interminable breaks per hour.” I cringe hearing FMs struggle to remain among listeners’ music appliances. And I fret that monologue-heavy talk radio is relinquishing interactive dialogue to social media.

Before moving to all-news, and eventually news/talk, I worked in music formats less-structured than today’s. So now I hear music radio as an outsider, more like a consumer. Which got me wondering: How does my format sound to music consultants? So, I asked several whose work I respect.

Beware the one-joke act

Mike McVay reckons that “listeners want to know a little bit about a lot of things,” a point other colleagues echo. Explaining that “music radio is all about variety,” adult contemporary specialist Gary Berkowitz: “To me, listeners are tired of all this political back and forth. Sure, it has its place, but it’s like if music radio only played five different artists!” Jon Holiday – who customizes station playlists for a variety of formats – asks “are talk listeners getting what they want?” Calling some formats “very artist-heavy,” he thinks stations were right to play so much Taylor Swift in 2024, certainly her year. And 2025 sure is Trump’s, but Holiday calls “banging the same drum all day, every day” the most common flaw he hears on talk radio.

McVay says listeners like “stories that pull on their heart strings. It’s why “NBC Nightly News” ends with a touching story. It’s not fluff. It’s information relief.” He also recommends topics you are likely to overhear at the next table during lunch: “Discretionary Time Information” (binge-worthy shows on Apple+, Max, Netflix). Health. And – lately more than ever – what Mike calls “purse” stories (think: eggs). Been to Costco? On weekends it’s mobbed. Ask any member and they’ll recite a shopping list of Kirkland-brand bargains.

Play the hits

 When Gary Berkowitz – then an accomplished music programmer – took over stately WJR, he “approached it like it was a music station, the only difference was my ‘songs’ were my personalities, news coverage and, at the time, play-by-play of all the major Detroit teams.” He bought a jingle package “to ‘decorate’ the station;” and “got ‘JR involved with everything that was happening in Detroit. All I did was put it all together and present it like my top-40 upbringing taught me.”

I can relate. Before I programmed all-news WTOP, Washington, I had no news experience. I came from a music FM. The WTOP staff I inherited was impressive, and their work was solid, but the station wasn’t “programmed enough.” I was sent there to convert Cume to Average Quarter Hour – the blocking-and-tackling formatics fundamental to music radio. We owned “the Top news…instantly” image, and we said those very words LOTS. But research told us that traffic and weather were “the hits;” and how we presented them moved the needle.

im

Great talkers are great listeners 

In every transaction, consumers now expect to interact; and “listeners like to hear others’ voices,” Mike McVay observes: “When the audience is comfortable enough to weigh in with an opinion, their own story, or a reaction, you’ve created a ‘friend circle.’” Jon Holiday tells morning shows he works with to “take time going into breaks to be topical and interact with callers.” And engage by texting and social media. And don’t just push-TO listeners. Be quick to REPLY, and you will make them feel special. 

Yet, in three decades coaching talk hosts, the most unwelcome word I say seems to be “callers.” Imitating gifted Rush Limbaugh, many hosts are prone to windy monologue, rather than inviting the busy dialogue that makes a station sound popular (something local advertisers notice). DJs deftly weaving interactivity into music shows often sound more inviting than sermonizing talkers. Holiday remembers El Rushbo as “a master at having fun, particularly in his early days as a syndicated personality.”

Prescription: Local 

Twenty years ago at the TALKERS conference, publisher Michael Harrison’s advice was elegantly simple: “Give them something they can’t get anywhere else.” Especially now, with so many non-local audio competitors. Regardless of format, helpful local information can increase Occasions of Tune-In per week.

Simply doing local news is a start. But does yours enable the listener by telling what an item means to him or her? On any given day, what you’re overhearing at lunch is something big that’s happening somewhere else. Can you explain the local impact? “National news needs to mean something to me, my community, my region or state,” according to McVay.

With weather so erratic in so many places, owning that image is gold. If you’re news/talk, don’t assume that you’re the market’s weather station. If you’re music, don’t assume you can’t be. Noting typical news/talk demographics, Jon Holiday surmises that, “as we get older, we seem to be more interested in weather.”

And as successful music stations have always done, show up! Gary Berkowitz had WJR go all-in on Detroit’s Thanksgiving Day parade, “with our people all over the parade route. It was better than the TV coverage!”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

New York Adds to Budget for Public Radio

New York State Senate passed a $254 billion state budget for 2025-2026 that includes an additional $4 million for public radio stations. New York Public Radio reports that the funding is over and above the $14 million the state gives to public broadcasting, $13 million of which goes to TV stations. The additional allocation was proposed by State Senator Brad Hoylman-Sigal amidst attempts in Washington to cut federal funding for public broadcasting through the Corporation for Public Broadcasting. NYPR president and CEO LaFontaine Oliver says, “We’re deeply grateful to State Senator Brad Hoylman-Sigal for his vision and leadership in proposing this additional funding and to Governor Kathy Hochul, State Senator Andrea Stewart-Cousins, Speaker Carl Heastie, and the entire New York State Legislature for their support.”

Industry News

KTBB, Tyler Owner Covers Conclave from Rome

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Pictured above is KTBB, Tyler-Longview, Texas owner Paul Gleiser reporting from Vatican City this week. Gleiser – who is not Catholic – got a client to sponsor the station’s covererage of the Conclave (see the station website here). He also filed reports for local TV station KETK-TV, Tyler. Consultant Holland Cooke works with Gleiser’s station and he says, “Just imagine the horse-laff you’d get from a big corporate owner if you proposed sending someone from even a major market station to the Conclave. When you own the station, you may… Our sponsor got umpteen promos, video and blog content, hourly radio hits on our air, and nightly reports on the local TV station where Paul does twice-weekly commentaries.”

Industry News

Katz: Radio Ad-Influenced Consumers Are Valuable

Katz Radio publishes an insight piece based on data from Nielsen Scarborough looking at the action taken by consumers of various measured advertising types. Katz’s analysis concludes that “two-thirds of consumers say they have taken action as a result of an ad in the past three months. One in 4 ofimg those consumers report having taken an action based on radio ads, in particular. Such actions can be recommending something to others, posting or following on social media, visiting a website, going to a retail location, or actually making a purchase. While we do not know which advertisers’ messaging they responded to, we do know that these radio-influenced consumers are highly engaged across categories, making them advantageous to brands – and more valuable than ad-influenced adults in general. Radio-influenced consumers are more likely to be spending money on sports betting, vacations, cars, movies, and retail than the average adult, and even more than other ad-influenced adults.” See the Katz piece here.

Industry News

Townsquare Media Q1 Net Revenue Dips 0.5%

Reporting its operating results for the first quarter of 2025, Townsquare Media says net revenue for the period was $98.7 million, a decline of 0.5% from the same period in 2024. Townsquare breaks its report into segments and it’s worth noting that Broadcast Advertising net revenue was $41.3 million, a decrease of 9.1% from the same period in 2024, while Digital Advertising net revenue increased 7.6%,img and Subscription Digital Marketing Solutions net revenue increased 4.2%. Townsquare CEO Bill Wilson says, “I am pleased to share that Townsquare’s first quarter results met or exceeded our previously issued guidance, driven by imgthe continued strength of our differentiated digital platform. Additionally, this morning we are reaffirming our 2025 full-year guidance for both net revenue and Adjusted EBITDA. In the first quarter, net revenue decreased – 0.5% year-over-year excluding political, and -1.0% in total, meeting our guidance, and Adjusted EBITDA increased +6.2% year-over-year excluding political, and +3.5% in total, exceeding our guidance. In addition, net income declined $3.1 million year-over-year. Digital is and will continue to be Townsquare’s growth engine, and we believe Townsquare’s ability to drive profitable, sustainable digital growth is a key differentiator for our company, and consistent with our strategy of being a Digital First Local Media Company principally focused on markets outside the Top 50 in the U.S.”

Industry News

Saga Communications First Quarter Revenue Falls 4.3%

Saga Communications, Inc reports that net revenue decreased 4.3% to $24.2 million in the first quarter of 2025, compared to $25.3 million for the same period in 2024. Station operating expenseimg decreased 2.2% for the quarter to $22 million compared to the same period last year. Saga reports a net loss of $1.6 million for the quarter consistent with the same period last year. Looking ahead, the company says revenue pacing for the second quarter remains uncertain but is improving as the quarter progresses. For the second quarter Saga is currently pacing down mid-single digits. April was down high-single digits. May improved to being down low-single digits and June is approximately flat with the same period last year.

Industry News

NPR, NYTimes Pods Remain Atop Podtrac Podcast Ranker

Podtrac releases its Top Podcasts chart for April 2025, based on U.S. unique monthly audience, and the top five shows remain unchanged from the March ranker. At #1 is NPR’s “NPR News Now,”img followed by The New York Times’ “The Daily” at #2, NPR’s “Up First” at #3, NBC News’ Dateline NBC at #4, and FOX Audio Network’s “FOX News Hourly Update” at #5. Other radio-centric podcasts of note include Cumulus Podcast Network’s “The Shawn Ryan Show” rising two spots to #6, and Silverloch’s “VINCE” falling 11 places to #18. See the full chart here.

Industry News

Yesterday’s Top News/Talk Media Stories (5/7)

The most discussed stories yesterday (5/7) on news/talk radio and related talk media according to TALKERS research:

1. Big, Beautiful Bill / Potential Medicaid Cuts
2. Fed Keeps Interest Rates Steady / The Economy
3. Surgeon General Nomination Swap
4. Columbia Pro-Palestinian Protest
5. Tariffs / UK Trade Meeting

Industry News

Beasley Broadcast Group Q1 Revenue Down 10.1%

Beasley Broadcast Group, parent company of Beasley Media Group, reports its operating results for the first quarter of 2025 and reveals net revenue of $48.9 million, a decline of 10.1% from the same period in 2024. The company reports a net loss for the quarter of $2.7 million compared to Q1 of 2024 in which it reported neither a loss nor income due to a $6 million gain on the sale of its BMIimg investment. Other notes from the first quarter include: Revenue from new business accounted for 18% of net revenue; Local revenue, including digital packages sold locally, accounted for 71% of net revenue; Digital revenue was comparable to the first quarter of 2024 but increased 6% year-over-year to $10.8 million, on a same-station basis; Digital revenue accounted for 22% of net revenue; and Digital segment operating margin was 18%. Beasley CEO Caroline Beasley says, “Our first quarter results imgreflect the strength of our ongoing transformation and the resilience of our core strategy. While revenue was impacted by persistent macroeconomic headwinds, we mitigated this through disciplined cost management, operational streamlining, and continued momentum in our digital business, resulting in an Operating Loss of $2.0 million and year-over-year Adjusted EBITDA growth. Digital revenue now represents over 20% of total revenue, and the meaningful expansion in digital segment operating income underscores the scalability of our platform and the impact of our strategic investments. As we look ahead, we remain focused on unlocking margin expansion, accelerating our digital evolution, and driving long-term value for our stockholders through thoughtful execution and innovation. We are particularly encouraged by the continued growth in our high-margin digital offerings and the early success of new digital and content initiatives. With a more agile operating structure, a differentiated content portfolio, and deepened advertiser engagement, we believe Beasley is well-positioned to navigate short-term market challenges while building a more durable and diversified revenue base.”

Industry News

Civic Media Wins 38 WBA Awards

Civic Media, operator of 11 news/talk/sports stations (plus a number of music stations) around the state of Wisconsin, is winner of 38 awards from the Wisconsin Broadcasters Association that wereimg given out at the recent 2025 Wisconsin Broadcasters Association Awards Gala. Civic Media stations received 11 first place awards, 15 second place awards, and 12 third place awards. Civic Media CEO Sage Weil says, “I couldn’t be more proud of our team’s performance this year, and their ongoing dedication to serving our audiences around the state. We believe that local media plays a critical role in our communities, and it is always great to see the WBA recognizing the quality work being done around Wisconsin, both by Civic Media and the many other excellent organizations.”

Industry News

Radio Pro Brad Krantz Dies After Myeloma Battle

Talk radio and podcast personality Brad Krantz died yesterday (5/6) after a battle with myeloma.img Krantz was most recently co-host of “The BradandBrittcast” podcast with Britt Whitmire. He served as host at a number of rock stations during his long radio career as well as morning host on news/talk WBT-AM/FM, Charlotte.

Industry News

TALKERS News Notes

Erick Erickson Wins MRC’s Bulldog Award. WSB-AM/WSBB-FM, Atlanta-base, nationally syndicated talk host Erick Erickson is honored with the Media Research Center’s MRC Bulldog Award for Outstanding Radio Talk Show. The award is given to Erickson for “following in the footsteps of the revered Rush Limbaugh by blending humor with hard-hitting political analysis.”

“The Road to Cooperstown” Launches. A new season of the baseball podcast series “The Road to Cooperstown” has dropped on SiriusXM. Each episode of features host Jon Paul Morosi sitting down with a different Hall of Famer and the first episode features Philadelphia Phillies great Mike Schmidt.

Industry News

Yesterday’s Top News/Talk Media Stories (5/6)

The most discussed stories yesterday (5/6) on news/talk radio and related talk media according to TALKERS research:

1. Trump-Carney Meeting / Tariffs
2. Trump and the Alien Enemies Act
3. The Conclave
4. Newark Airport Scrutiny
5. Pakistan-India Tensions

Industry News

SiriusXM and FOX Nation Partner for Streaming Bundle

SiriusXM and FOX Nation announce they are offering their streaming content in a bundle to consumers for $11.99 per month. SiriusXM SVP of business development and partnerships Daveimg Geary says, “FOX News Media and SiriusXM are leaders in news and entertainment programming respectively, and we are delighted to bring to the market a bundle of our streaming services that offers exceptional consumer value. FOX Nation’s library of original video programming and SiriusXM’s vast offering of music for every mood and moment, live sports from every major league, plus entertainment and news combine to make a highly attractive streaming audio and video bundle.”

Industry News

WWO: Audio is Optimal for Movie Releases and Streaming Subs

The latest blog from Cumulus Media | Westwood One’s Audio Active Group looks at the value of audio marketing for movie theatrical releases and streaming video subscriptions. Using data from five separate studies, the report comes to a number of conclusions, including 1) Audio listeners areimg voracious consumers of movies in the theater and films on streaming services. They are first to see a movie in the theater on opening weekend and when films debut on streaming services; and 2) Versus linear TV viewers, audio listeners are far more likely to see movies in the theater and indicate a greater willingness to watch content. Looking at data about marketing moves and streaming video, the study finds that 1) Linear TV advertising spend for theatrical releases and video streaming brands is 30X audio. Despite this, TV viewers show low awareness of new films and low interest in upcoming films and streaming service subscriptions; and 2) Audio (AM/FM radio, streaming audio, and podcasts) should become a much greater allocation in the entertainment marketing media plan. Reallocating 20% of linear TV theatrical and streaming video media plans to AM/FM radio doubles campaign reach with no additional cost. See the full blog post here.

Industry News

NYPR Speaks Out Against Stripping CPB Funding

NYPR president & CEO LaFontaine E. Oliver issued a statement to listeners in the aftermath of President Donald Trump’s executive order to withhold Corporation for Public Broadcasting funds. He says, “If it holds, the executive order will restrict New York Public Radio from using CPB funding to purchase programming or services from NPR. CPB said in a statement that the White House had no legal authority over the company, and NPR called it ‘an affront to the First Amendment.’ Public radioimg and public television have enjoyed bipartisan support since 1967. The system has a profound impact on Americans in all 50 states and in every type of community—urban, suburban, rural, and remote. This indispensable service costs the American taxpayer about $1.60 a year, and it is one that the majority of Americans want to maintain. Recent polling from the Pew Research Center shows that only 24 percent of Americans support cutting federal funding. The budget request and executive order are only part of the administration’s ongoing effort to dismantle the American public broadcasting system as we know it. We expect even more to come. If successful, the effort will exacerbate existing news deserts and create new ones, as public radio has become the main (or only) remaining source for fact-based local news, educational and cultural programming, and critical emergency broadcast services in many communities across the country.” He encourages them to contact their legislators and to either donate or increase one’s current contribution to the public broadcasting organization.

Industry News

Yesterday’s Top News/Talk Media Stories (5/5)

The most discussed stories yesterday (5/5) on news/talk radio and related talk media according to TALKERS research:

1. Trump NBC Interview
2. Trump Alcatraz Order
3. Abortion Pill Suits
4. Tariffs / U.S. China Trade War
5. Newark Airport Chaos

Industry Views

SABO SEZ: Won’t Work on FM

By Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

img“It won’t work on FM.” Country. Country was predicted to be a failing format for the FM band. At the dawn of FM proliferation in the 1970s, the future of the band was viewed with fear and skepticism. Why wouldn’t country music work on the FM band? The conventional chatter said that “country needs to be on AM because truckers drive long distances and AM signals cover long distances. FM does not.”

According to AM management, every music and talk format that thrived on AM was going to fail on FM. Obviously, all AM genres succeeded on FM, sometimes quickly, sometimes slowly. The ones that succeeded quickly had common characteristics:

In the public’s mind, FM radio had specific, positive traits: Lower commercial load, cooler hosts and jocks, a subversive tone, fewer interruptions of every type. Talk on FM was absolutely going to fail. The first mother of talk hits on FM were “New Jersey 101.5” (which for decades had the largest FM talk cume in the world); WTKS-FM, Orlando; and WLUP, Chicago. GM Larry Wert, brilliant. In 1990 when those stations launched, the industry pundits ordered more drinks and pronounced their doom.

John Kobylt, of KFI, Los Angeles fame, was the first PM drive host on “New Jersey 101.5.” He explained to me the key difference in his work versus that of an AM talk show host: “My competition is 10 music stations playing hit songs. If Ken Chiampou and I don’t entertain this second, the audience is gone.”

Little noticed was that stations like WTKS-FM shared less than 8% of its cume with WDBO-AM (a very serious station!) WTKS sharing was with WMMO-FM and other alt rock and FM AC stations. While radio people think “talk is talk,” the audience perceives FM talk and AM talk to be very different formats. Completely different.

Today, to drive audience to an FM talk station the strategy proven to fail is to air AM shows on FM without making significant accommodations for the differences in the band. Profound differences.

QUICK NOTES:

— New 23-year-old, very good, control board operator for “Sterling Every Damn Night” asked me, “Who is Rush Limbaugh?”

— All-digital 18-year-olds today have no idea what you mean when you say, “The top of the hour.”

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry Views

Monday Memo: Make AI Your Intern, Not Your Replacement

By Holland Cooke
Consultant

imgWhen a blogger found “no biography, or further information about the woman who is supposedly presenting this show,” it forced Australian Radio Network to acknowledge that Artificial Intelligence supplies the voice of “Workdays with Thy” on one of its stations (CADA, available on the iHeartRadio app). “Exploring how new technology can support great content,” the network statement rationalized.

If you’re a (human) music DJ, this is chilling. If you’re a talk host, are you next? Hey, IBM’s Deep Blue defeated world chess champion Garry Kasparov in 1997, back when we were still dialing-up Internet access. So don’t think souped-up AI couldn’t someday interact with human callers. Or the fake callers vendors now offer.

Flip-the-script, to put the robot to work for you and sound local and super-relevant. Here’s how, step-by-step.

1. Use Google Trends, filtered to your metro area.

— Go to Google Trends.
— Set the location to your city, state, or region.
— Look at:
-Trending Searches (daily hot topics)
-Related Queries (people often search “near me” + other urgent needs)

2. Focus on “Near Me” signals that reflect tension, urgency, or curiosity

— “Near me” searches usually spike when:

– People have a problem (e.g., “urgent care near me”, “cheap gas near me”).
– There’s a trend or event (e.g., “earthquake near me”, “protest near me”).
– There’s fear, confusion, or excitement (e.g., “layoffs near me”, “concerts near me”).

— These are rich veins for call-in topics because:

– They touch emotions (fear, anger, hope).
– They’re localized — content your new-tech audio competitors won’t have.
– They’re now — you can spin them for immediate reaction.

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3. Translate “Near Me” searches into talkable angles

— Example:

Search Trend Possible Call-In Topic
“Layoffs near me” “Are you worried about job security? Have you or someone you know been laid off recently?”
“Protests near me” “What’s your take on the demonstrations downtown? Are they making a difference or making things worse?”
“Gas prices near me” “Have high gas prices changed your driving habits? Are you cutting back or just absorbing it?”

4. Bonus Tip: Cross-Reference “Near Me” with social media buzz

— Use X (Twitter) trends and Facebook community groups to see if local chatter matches what Google is showing.

5. Create a simple daily habit

— Spend 5 minutes a day on Google Trends.
— Pull one or two local “near me” topics.
— Frame them into emotionally loaded questions for on-air teasing:

– “Do you feel less-safe after [recent incident? [phone number].”
– “Have YOU or someone you know been affected by the [local layoffs]?”

Evidence that you can make AI your assistant, and not your replacement? I asked ChatGPT to outline the instructions above; and this fill-in-the-blanks a Topic Mining Sheet you can use daily to systematically turn Google “near me” trends into great call-in topics.

Oh, and from the website for that Australian station: “We are an inclusive workplace embracing diversity in all its forms.” You do the punchline.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

FCC’s Simington Targets Reverse Retransmission Fees to Combat “Fake News”

FCC Commissioner Nathan A. Simington and his chief of staff Gavin M. Wax penned ann op-ed published in The National Pulse calling for a cap on reverse retransmission fees as a measure to protect local journalism and rein in corporate media monopolies. Simington and Wax propose limiting reverse retransmission fees to 30%, arguing that such a cap would curb the financial power of legacy media giants, support independent broadcasters, and restore integrity to America’s media landscape. They write in the piece, “These fees (and ad sales) generate revenue for broadcasters that they use to run their operations and produce local journalism. However, media conglomerates like Paramountimg Global, the parent company of CBS, have begun charging what’s known as ‘reverse’ retransmission fees to broadcasters. The networks demand a share of broadcasters’ revenue for the right to use their content. This practice was once unheard of, but some networks now regularly require more than 100% of broadcasters’ retransmission fees as ‘reverse’ fees, leaving broadcasters to sustain themselves solely on whatever ad sales they can make with their limited inventory (also capped by the networks, and often amounts to only a few minutes of airtime per hour). This funnels more and more money out of local markets and local journalism and into the hands of mega media corporations, who threaten broadcasters with content blackouts if they don’t get sky-high payouts.” They go on to argue that the “problem gets even worse with providers like YouTube TV and Hulu Live. Under their affiliate agreements with the networks, local affiliates can’t even negotiate for online providers to carry the content. The networks do it for them and pay the affiliates whatever they deem reasonable (sometimes, nothing). This gives the networks total control over streaming distribution while robbing local stations of revenue and autonomy in the rapidly growing online video space. What was once a mechanism to support hometown news is now a corporate racket. Instead of investing in local reporters, meteorologists, and producers, local broadcasters’ funds are siphoned to bloated national newsrooms that churn out anti-Trump propaganda and woke talking points. Meanwhile, higher cable bills pass the cost to everyday Americans.” Read the full op-ed here.

Industry News

SiriusXM Q1 Revenue Falls 4%

Reporting its operating results from the first quarter of 2025, SiriusXM reveals revenue of $2.07 billion, a decrease of 4% from the same period in 2024. The company reports net income of $204 million. SiriusXM self-pay subscribers decreased by approximately 303,000, a 16% improvement compared toimg the same period last year. Self-pay monthly churn was 1.6%, compared to 1.7% in the first quarter of 2024. The company ended the quarter with approximately 33 million total subscribers. In a conference call with investors, imgCEO Jennifer Witz said the company is re-focusing on in-car listening after its less-than-successful attempt to become a leader in streaming content. She says, “We entered 2025 focused on what we do best: delivering standout experiences to our core subscribers, curating compelling content, strengthening our advertising business, and enhancing the value of our service. Today, we’re operating with greater discipline, improving execution across the board, and reallocating capital toward the areas where we see the greatest impact. We’re building a more focused, more efficient SiriusXM — aligned around what matters most to our listeners and our business — and I’m pleased with how we’ve started the year.”

Industry News

Newsmax Debuts National Update on Streaming Platform

Newsmax is beginning a new weekday news show on its N2 streaming platform titled, “National Update,” anchored by Tracy Sobol, and airing from 11:00 am to 12:00 noon. Newsmax says the showimg is “bringing America the headlines that matter – fast, accurate, and in-depth. Anchor Tracy Sobol covers politics, economy, culture, and global affairs with trusted analysis and real-time reporting from coast to coast and around the world.” Sobol comes to Newsmax from EWTN where she anchored “EWTN News Nightly.” Sobol comments, “I am thrilled and honored to be joining Newsmax. I could not be more excited to be a part of one of the fastest-growing news organizations, bringing real news to Americans. There is no place that I would rather be.”

Industry News

Cumulus Media Q1 Revenue Falls 6.4%

Cumulus Media reports its operating results for the first quarter of 2025 and says net revenue was $187.3 million, a decline of 6.4% from the same period in 2024. The company’s net loss increased to $32.4 million compared to the net loss of $14.2 million it reported in Q1 of 2024. Cumulus presidentimg and CEO Mary Berner says, “For the first quarter, we delivered revenue in line with pacing guidance despite worsening economic headwinds reflecting, among other things, the imposition of tariffs that have depressed both imgconsumer and advertiser sentiment. However, with that backdrop, what remains constant is our relentless focus on actions to mitigate the impacts of the macro environment. For example, we accelerated growth in our digital marketing services business, which was up 30% for the quarter; leveraged our entire platform to capture demand opportunities; and drove additional annualized cost reductions of $7.5 million. Moving forward, we will continue to execute these strategies while simultaneously working to fundamentally transform the way we use and leverage our key assets.”

Industry News

TALKERS News Notes

WGN, Chicago Adds Ted Cruz Show. WGN Radio is adding the Premiere Networks program “Verdict with Ted Cruz” lineup airing Sunday nights at 8:00 pm The program is hosted by Texas Republican Senator and Commerce Committee Chairman Ted Cruz and national radio personality and political commentator Ben Ferguson.

BIA Blogs Offer Tariffs Guidance. BIA Advisory Services is examining the potential effects of new tariffs on local advertising and drafted a report titled, “Understanding Tariff Impact on Local Advertising: Business Vertical Analysis Part 1 and 2.” In two new blogs drawing from that report, BIA offers “When Trade Wars Hit Home: Tariffs and Local Ad Markets,” Part 1 and Part 2 in which it explores how the Trump administration’s trade policies may force businesses to rethink their local advertising strategies, tracking possible changes in advertising spending.

Industry News

Yesterday’s Top News/Talk Media Stories (4/30)

The most discussed stories yesterday (4/30) on news/talk radio and related talk media according to TALKERS research:

1. Trump’s First 100 Days
2. Tariffs / U.S.-China Trade War / The Economy
3. U.S.-Ukraine Minerals Deal
4. DOGE
5. Russia-Ukraine War

Industry News

FCC’s Simington Argues for American Reindustrialization

In an op-ed piece published in The Daily Caller, FCC Commissioner Nathan A. Simington – with newly appointed chief of staff Gavin M. Wax – makes the case for American reindustrialization to effectively compete with China. He says, “Today, a growing fraction of China’s manufacturing strengthimg lies in its ability to deploy high-end, labor-light, automation-heavy processes at scale. It’s a productivity story now, driven by robotics, industrial AI, and, most crucially, advanced 5G infrastructure deployed as an industrial platform — not just as a consumer gimmick.” He adds, “Compare this with our own policy environment, where even the best private sector players are hamstrung by outdated regulations, capricious permitting processes, and the dogma that government shouldn’t pick winners — especially in telecom or manufacturing. That ideology might have made sense in the 1990s, but it’s lethal to the future of our telecommunications industry now, and in consequence, our manufacturing future.” See the entire op-ed here.

Industry News

RTDNA: Radio Salaries Are Rising

According to its 2025 Radio Salaries Report (produced in partnership with Syracuse University’s Newhouse School of Public Communications) radio salaries that lagged following COVID-19 – withimg three stagnant years below inflation and a net drop of 2.5% last year – appear to be rebounding. RTDNA says reported salaries are increasing 14.5%. “Employees who contribute to the web were among the higher earners, which brought the figures up. Additionally, commercial stations often matched or exceeded the wages of non-commercial stations — an uncommon trend historically.” See more about the report here.

Industry News

TALKERS News Notes

CTBS Show Hosts Vice President. The Premiere Networks nationally syndicated program “Clay Travis & Buck Sexton” hosted Vice President J.D. Vance yesterday in recognition of the first 100 days of the Trump administration. Topics discussed included tariffs, manufacturing in America, and immigration.

CNN Audio Launches Donie O’Sullivan Program. CNN Audio’s newest podcast series is called “The Account” and the first season is “Persuadable with Donie O’Sullivan,” in which the CNN senior correspondent investigates how and why some individuals are susceptible to modern conspiracy theories. 

Industry News

Yesterday’s Top News/Talk Media Stories (4/29)

The most discussed stories yesterday (4/29) on news/talk radio and related talk media according to TALKERS research:

1. Trump’s First 100 Days
2. Tariffs / U.S.-China Trade War / The Economy
3. Deportations / Abrego Garcia Case
4. Trump vs Harvard
5. Canadian Elections

Industry Views

Monday Memo: Writing News Copy

By Holland Cooke
Consultant

 Write news copy the way you would tell someone the story in person.

im

 Avoid news-speak, such as:

  • “held talks…” Instead say “met.”
  • “slain….” Instead say “killed.”
  • “taken into custody…” Instead say “arrested.”

Visualize a listener – one person – and make eye contact. You’ll matter more.

 Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Mark Walters Celebrates 16 Years of AAR

Talk host Mark Walters tells TALKERS that he celebrated his 16th year as host of “Armed American Radio” on Sunday evening’s broadcast. Walters is CEO of CCW Broadcast Media which produced “Armed American Radio” and “AAR Daily Defense.”