Hearst news/talk WBAL, Baltimore parts company with afternoon drive talk host Torrey Snow after five
years in that role. Snow doesn’t say much about his departure other than to post to his X account, “It’s been real, WBAL! On to the next great adventure! Thank you all for being part of a wonderful chapter of my life!” WBAL’s website doesn’t reveal what the station plans to air in the PM drive daypart.
The most discussed stories yesterday (7/2) on news/talk radio and related talk media according to TALKERS research:
1. Big, Beautiful Bill Debate
2. Asylum Claim Ruling
3. Paramount Settles Trump Suit
4. U.S.-Japan Trade Talks
5. Trump vs Powell
Wisconsin-based Civic Media is acquiring five stations in Michigan’s Upper Peninsula from J&J Broadcasting. Civic Media says the deal will be completed through a newly formed partnership between
Civic Media and the Michigan Independent Media Group. Included in the deal are WJMS-AM and WIMI-FM in Ironwood; WUPY-FM, Ontonagon; and WKMJ-FM and WMPL-AM in Hancock-Houghton. Civic Media vice president of operations Kory Hartmann says, “These heritage radio stations have served their local communities for years and are strong partners with local businesses and organizations. We intend to continue that legacy of service and add a wider array of products to keep people in touch with their community.”
BFoA Adds Hopkins to Board. The Broadcasters Foundation of America elects Ray Hopkins, president of Paramount U.S. Distribution, to its board of directors. BFoA chair Scott Herman comments, “Ray is a leader in broadcasting, and we are grateful that he is donating his time and energy to our charitable mission. Ray’s addition to our board of directors will inspire fresh ideas on how to effectively reach broadcasters across America with our message of hope.”
NYPR Appoints Three to Board. New York Public Radio appointments three media professionals to its board of trustees. Gary Knell’s career includes tenures as president and CEO of Sesame Workshop, NPR, and National Geographic. Jenna Weiss-Berman co-founded Pineapple Street Studios, and is currently head of podcasts at Amy Poehler’s Paper Kite Productions. Jeremy Kuriloff is managing director and partner at the Boston Consulting Group.
WYPR Wins Journalism Awards. WYPR, Baltimore “88.1 FM, Baltimore’s NPR station,” wins four awards from the Public Media Journalists Association. The PMJA Annual Awards are designed to recognize the very best in public media work done by local public media outlets.
The most discussed stories yesterday (7/1) on news/talk radio and related talk media according to TALKERS research:
1. Big, Beautiful Bill Debate / Musk-Trump Feud
2. Trump Visits “Alligator Alcatraz”
3. Paramount Settles Trump Suit
4. Israel-Gaza War
5. Trump Threatens Mamdani
Monday (6/30) marked the fifth anniversary of the launch of BIN: Black Information Network, what iHeartMedia calls “the first and only 24/7 national and local all news audio service dedicated to providing an objective, accurate and trusted source of continual news coverage with a Black voice and perspective.” The company says, “What began on June 30, 2020, has grown into an essential source of trusted journalism,
storytelling and community engagement. Over the past five years, BIN: Black Information Network has achieved remarkable milestones, including: Surpassing 19 million monthly listeners, a reflection of BIN’s growing influence and strong connection to its target audience; expanding BIN News content to over 100 broadcast radio stations across the U.S., making BIN one of the most widely distributed, Black-focused news audio platforms in the country; and delivering news coverage tailored to 65 of America’s largest Black communities, with reporting that reflects the local realities, perspectives, challenges and triumphs.” BIN president Tony Coles adds, “BIN: Black Information Network has become a trusted and indispensable voice for Black communities in America. In just five years, we’ve transformed how local and national news reaches our audiences. We are giving a voice to the stories that have gone untold for too long. We are providing freedom to journalists to pursue meaningful reporting – and we’re just getting started.”
Today’s blog post from Cumulus Media | Westwood One’s Audio Active Group looks at how marketers’ attitudes toward advertising on podcasts had changed over the last 11 years. The blog post notes that “in advance of the first IAB Podcast Upfront in 2015, the Cumulus Media | Westwood One Audio Active Group commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. For the
last 11 years, the study has been reprised annually to track buy-side podcast advertising consideration and intention. The latest Advertiser Perceptions study, conducted in June 2025 with 302 marketers and media agencies, reveals advertiser/agency podcasting usage and interest has reached an 11-year high.” Some of the notable takeaways from this study include: 1) Nine out of 10 marketers and media agencies say they have discussed podcast advertising for potential investment; 2) Podcast advertising consideration surges to an eleven-year high: 74% of brands and agencies say they are likely to consider advertising in podcasts; 3) Podcast spending intention jumps to 69%, an eleven-year record; and 4) 78% of agencies and advertisers currently advertise in podcasts, a 5X increase since the first IAB podcast upfront in 2015. See the full blog post here.
Beasley Sells Tampa Signal to EMF. Beasley Media Group is entering into a definitive agreement to sell WPBB‑FM, Tampa “98.7 The Shark” Educational Media Foundation. The transaction will mark EMF’s official entry into the Tampa Bay market. Beasley Media Group has owned and operated the 98.7 FM signal since acquiring the station as part of a swap agreement with CBS Radio in 2014, when Beasley officially took ownership of WHFS‑FM, along with five other Tampa Bay stations.
Starnes Delivers Keynote Addresses. Newsmax host and nationally syndicated radio host Todd Starnes was the keynote speaker at the recent National Right to Life Conference and the Kansas Republican Party Convention in Kansas City. He was also a keynote speaker at the Faith & Freedom Coalition’s Road to the Majority Conference in Washington, D.C. Starnes is currently on a nationwide tour promoting his new book, Star-Spangled Blessings.
The most discussed stories yesterday (6/30) on news/talk radio and related talk media according to TALKERS research:
1. Big, Beautiful Bill Debate / Musk-Trump Feud
2. “Alligator Alcatraz” to Open
3. Trump vs Harvard
4. Israel Strikes in Gaza
5. Kohberger Guilty Plea
JVC Broadcasting is entering into a deal with Magic Broadcasting to acquire its four Panama City, Florida radio stations, including news/talk WYOO “Talk Radio 101.” JVC Fort Walton Beach market manager John
Griffo will have oversight of the Panama City market and Matt Stone, PD for the company’s Fort Walton Beach operations will serve as program director. JVC Broadcasting president and CEO John Caracciolo says, “This isn’t a corporate merger. This is a local broadcaster investing in local communities. We believe in radio that serves the neighborhoods we live in, not just the bottom line.”
Edison Research is releasing its Gen Z Audio report based on 2,010 online surveys of respondents ages 13
-24 and, perhaps not surprisingly, their most preferred categories of podcasts are Comedy, Music, Entertainment, and True Crime. News/Information is far down the list with just 17% saying they watched or listened to a news/information podcast in the last month. Also noteworthy is the breakdown of delivery systems for audio for this demographic. Streaming music is the top audio source (42%), followed by YouTube (20%), and AM/FM (16%) in third place. See the complete report here.
FOX News Media signs conservative podcaster and influencer Brett Cooper as a contributor in which she’ll
provide cultural, social, and political commentary across all FOX News Media platforms. Cooper launched her podcast, “The Brett Cooper Show” in January 2025. From 2022-2024, Cooper hosted “The Comments Section,” a video podcast on The Daily Wire.
FCC Commissioner Anna M. Gomez traveled to rural Kentucky for a stop outside of Washington on her First Amendment Tour in which she talked with community leaders and members of the public about what she considers recent attacks by the Administration and the FCC against the First Amendment. She said, “This Administration’s unprecedented efforts to censor and control speech reach every community, including the coal towns and mountain communities of Eastern Kentucky. I was grateful for the opportunity to visit Fleming-Neon in Fletcher County, Kentucky — a rural community like many others that embody the importance of America’s labor and civil rights struggles — to better understand the steps an independent FCC must take to protect every citizen’s right to speak freely and hold power to account. My message to the people of Kentucky was simple: now is the time to stand up and push back against this assault on free expression and remind those in power that the First Amendment is not optional.”
The most discussed stories yesterday (6/25) on news/talk radio and related talk media according to TALKERS research:
1. Iran Strikes Aftermath
2. Trump at NATO Summit
3. Mamdani’s NYC Primary Victory
4. Big, Beautiful Bill
5. ICE Raids
Audacy announces that Mark Randall is the new promotions director for Audacy Sacramento that includes sports talk KIFM-AM “ESPN 1320” and five music brands. Audacy Sacramento SVP and market manager
Aaron Miller says, “Mark’s track record of crafting iconic promotions and working alongside some of radio’s biggest personalities makes him a legend in our business. He has the ability to create moments that resonate far beyond the airwaves and we look forward to having him bring that magic to our brands and our audience.” Randall comments, “I am excited and grateful to have the opportunity to re-join the Audacy team and this legendary group of stations. Aaron is building an amazing culture in Sacramento, and I’m stoked to be a part of it. The charismatic people within this industry have always been the reason. Let’s go!”
“Building the Black Agenda” Set for Sunday. Urban talk WURD, Philadelphia is presenting its next “Building the Black Agenda” mobilization and live broadcast on Sunday (6/29). The station says its “Building the Black Agenda” initiative has hosted three “Cash Mobs” to support small, Black-owned businesses, the cornerstone of the initiative. This Sunday’s cash mob aims to mobilize listeners and supporters to contribute to WURD Radio’s continued survival and growth. The station has set a $20,000 fundraising goal.
NHPR Files Friend of the Court Brief. New Hampshire Public Radio filed a friend of the court brief making the case for blocking President Donald Trump’s executive order that would defund public media. Along with 28 other public radio organizations, NHPR contends in the brief that Trump’s executive order is an unconstitutional violation of the First Amendment, that it would upend a system Congress devised to maintain the editorial independence of public media, that it would strip stations of the right to make their own programming choices, and that it violates the Constitutional separation of powers.
The most discussed stories yesterday (6/24) on news/talk radio and related talk media according to TALKERS research:
1. Iran Strikes Aftermath
2. MAGA “Civil War”
3. Trump at NATO Summit
4. ICE Raids
5. NYC Mayoral Primary
This week’s blog from Cumulus Media | Westwood One’s Audio Active Group looks at marketing strategies for new and used auto dealers – historically radio’s biggest advertiser category. Nielsen senior client
solutions executive Michael Katz writes that, according to Scarborough consumer purchase data, consumers were asked to “select auto dealerships where you or other household members might shop if you were planning to buy or lease a new or used vehicle (including in-store and online shopping)” and 36% were unable to name an auto dealer. Katz adds that one out five auto intenders (21%), those who will lease or buy a new or used vehicle in the next year, cannot name one auto dealer. He says, “Auto dealers need ads that teach people who they are and build their brands.” Read the full blog post here.
The National Association of Broadcasters says that the AM Radio for Every Vehicle Act has reached the key milestone of a majority of the U.S. House of Representatives cosponsoring the legislation. NAB President and CEO Curtis LeGeyt, states, “Securing 218 cosponsors in the U.S. House of Representatives, alongside a filibuster-proof 61 cosponsors in the Senate, marks a pivotal milestone for the AM Radio for Every Vehicle
Act and underscores AM radio’s enduring value to the American people. For more than a century, AM radio has been a lifeline, delivering trusted news, local sports, crop reports and emergency information when and where it matters most. From rural communities to urban centers, from first responders to everyday commuters, over 80 million Americans rely on this free, local service to stay informed and safe every month. NAB thanks Reps. Gus Bilirakis (FL-12) and Frank Pallone (NJ-06) for championing this legislation, and the bipartisan coalition of lawmakers who recognize AM radio’s essential role in communities across the country. We look forward to continuing our work with the Energy and Commerce Committee and House leadership to advance this bill without delay.”
The most discussed stories yesterday (6/23) on news/talk radio and related talk media according to TALKERS research:
1. Israel-Iran Truce / U.S. Iran Strikes
2. SCOTUS Deportation Ruling
3. MAGA “Civil War”
4. Powell’s House Testimony
5. NYC Mayoral Primary
By Holland Cooke
Consultant
If you saved back issues from when TALKERS was a print tabloid, dig-down about 20 years into the stack. A couple times a year beginning then, I was reporting from conferences then called The Podcast and New Media Expo, which later evolved into NMX and BlogWorld and other incarnations.
As I was typing-as-fast-as-I-could in the back row, I was hearing a new medium take shape.
— These energized events had the mojo radio conventions used to. But radio was already struggling as consolidation eliminated many on-air jobs, cutbacks that continue today.
— But plucky podcasters were already self-publishing about high-affinity Long Tail topics too narrowcast for AM/FM radio. And because it is what we then called “the World Wide Web,” they were growing a following far beyond local broadcasters’ signal footprints.
Remember iPod? Suddenly, EVERYONE had one. Then, just-as-suddenly, everyone didn’t. Because Apple rolled-out iPhone, which could also tote your tunes, and do thousands of other things. Yet the term “podcasting” – which first referred to the device – endures.
What’s remarkable about the podcasting phenomenon, is that users – not the device manufacturer – came up with the idea. iPod was designed as a music player. But it was We The People who reckoned that audio-is-audio and started self-publishing radio-without-radio.
“P-O-D” = “Programming On-Demand.” Think Netflix for audio.
— But unlike Netflix, stations aren’t investing aggressively in on-demand content. Short-staffed, it’s all they can do to feed multiple transmitters robotic programming.
— Meanwhile, enthused podcasters are generating content, some of which is amusing quirky boutique topics. Others are doing local news, now in shorter supply from AM/FM radio.
— Smart stations buddy-up with these DIY creators, showcasing their sponsorable stuff. They create audio, we sell audio.
Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke
Last Wednesday (6/18), the Broadcasters Foundation of America held one of its popular Media Mixer events in New York City designed to give “junior people in broadcasting the opportunity to network with executives and to increase awareness or the charitable mission of the BFOA to help broadcasters in acute need.” Pictured above is BFoA chairman and former CBS Radio COO Scott Herman (center) speaking with two attendees.
Cumulus Media re-signs morning drive talk host Ray Stevens to a new contract to continue his role with 890 WLS-AM. The station says Stevens’ show debuted last June “and has quickly become a morning ritual for Chicago’s passionate talk radio listeners.” “Ramblin’ Ray Stevens,” served for years as an air personality at
crosstown country WUSN-FM “US 99” and was honored by the Country Music Association as Major Market Personality of the Year in 2010 and for four consecutive years, was honored as the Country Radio Broadcasters’ Major Market Talent of the Year. Station program director Stephanie Tichenor says, “Ray has been instrumental in bringing Conservative content to morning drive on the Big 89. His energy, his experience, and his ability to deliver the local lens of the right conversation has been invaluable for our listeners. We look forward to the continued growth and success of 890 WLS with Ray Stevens in morning drive.” Stevens comments, “Excited to continue doing wake ups in my hometown of Chicago. I love that WLS management always supports my wild ideas. Ideas that make our city better for every neighborhood and everybody! Pets included! We have a lot of work to do, and we are doing it!”
Nielsen states that its 2025 Annual Marketing Report comes to the conclusion that marketers are driving investment in digital channels because they are perceived to have measurability and direct attribution. Nielsen says ease of measurement does not always equate to effectiveness or higher ROI. “Proprietary
KPIs and lower CPMs can be misleading, and a channel’s ability to claim conversion credit doesn’t necessarily translate to real value. This bias can lead to underinvestment in traditional channels, like radio, which, despite being perceived as less effective, can deliver substantial ROI.” The perceived effectiveness of radio by marketers puts it dead last in ROI. But a weighted average shows that radio is second only to social media in ROI. The study also found that “podcasts demonstrate strong ROI, comparable to TV and digital display, yet they are often overlooked or undervalued.” See more about the study here.
The most discussed stories yesterday (6/18) on news/talk radio and related talk media according to TALKERS research:
1. Israel-Iran Strikes / U.S. Mulls Involvement
2. ICE Raids / Student Visa Process
3. SCOTUS Transgender Ruling
4. Lawmaker Safety Concerns
5. Hurricane Erick
Republicans were able to get FCC Commissioner nominee Olivia Trusty confirmed, giving FCC Chairman Brendan Carr the quorum he needs to do business. The Commission was without a quorum in the aftermath of Democrat Geoffrey Starks planned exit and Republican Nathan Simington’s surprise resignation on June 6. Chairman Carr comments, “I want to extend my congratulations to Olivia Trusty on her confirmation to serve as an FCC Commissioner after President Trump’s nomination earlier this year.
Olivia will be a great addition to the Commission. Olivia brings years of valuable experience to the agency, including her public service on Capitol Hill and time in the private sector. I am confident that her deep expertise and knowledge will enable her to hit the ground running, and she will be an exceptionally effective FCC Commissioner. I look forward to welcoming Olivia to the Commission as a colleague and advancing an agenda that will deliver great results for the American people.” Fellow Commissioner, Democrat Anna Gomez also welcomes Trusty, saying, “I want to congratulate Olivia Trusty on her confirmation and welcome her to the FCC. I have known Olivia for years and have been very impressed with her strong background in communications policy and deep understanding of the technical aspects of this job, which will be a great asset to this agency. I look forward to working with her to return the FCC to its core priorities of protecting consumers, promoting innovation and competition, and securing our communication networks.”
Triton Digital releases its U.S. Podcast Ranker for the month of May (April 28-June 1) based on weekly
average downloads and NPR maintains its grasp on the top two spots with “NPR News Now” at #1 and “Up First” at #2. iHeartRadio’s “Stuff You Should Know” is #3 and Audacy’s “48 Hours” is #4. Other radio-related podcasts of note include Cumulus Podcast Network’s “The Shawn Ryan Show” rising three spots to #7, Salem Media Group’s “The Charlie Kirk Show” dipping two spots to #8, and Cumulus Podcast Network’s “VINCE” falling three places to #11. See the complete ranker here.
PodcastOne Extends A+E Deal. PodcastOne extends its agreement with A+E Networks for the exclusive sales and distribution rights to five true crime podcasts: “Cold Case Files,” “I Survived,” “American Justice,” “City Confidential,” and “Ancient Aliens.” PodcastOne co-founder and president Kit Gray says, “Whether it is a limited series or a weekly production, we provide premiere podcasting services for companies and networks who have been hesitant or lack the internal resources to adapt existing programming into a podcast. By leveraging our strong infrastructure and expert technology within the medium, we can offer tailored services to bridge the gap between television and the world’s fastest growing media platform, podcasting.”
MPR Adds Trustees. The Board of Trustees of Minnesota Public Radio welcomes two new members. Sarah Karon, board president of the Library Foundation for Sarasota County and District 5 Town Commissioner in Longboat Key, Florida, and Dr. Brian Harrison, political scientist and author, were recently elected to the board. MPR CEO Jean Taylor states, “We’re delighted to welcome Sarah and Brian to the MPR Board of Trustees. Both of these new Trustees have great passion for service to their communities and are huge fans of public media. At the same time, they will each bring incredible expertise, perspective, and a track record of success in their own right in the areas of philanthropy and inclusion. Their presence and engagement will make an already strong board even stronger.”
Denes Hosts Warshaw and Parenti on Podcast. Benztown president Dave “Chachi” Denes talks with Connoisseur Media founder and CEO Jeff Warshaw and Radio Ink president and publisher Deborah Parenti on the two current episodes of his podcast, “Chachi Loves Everybody.”
Lotus Seattle Corp is seeking staff for its part-time Promotions Event Staff ON-CALL team members to work at station events and represent stations in a positive, professional manner. Lotus says, “This is a great opportunity to earn extra money by working at various stations’ events including local sporting events,
community events, retail/client events, local fairs and more. You will meet new people and engage with the public. Plus, interact with multi-media marketing pros to get an edge on your career with real world experience. This is a great job for all ages over the age of 18. If you are retired, a veteran, looking to fill some time on the weekends, in college looking for some extra part-time work or interested in the radio and television industry this is a great opportunity.” The position pays $21 per hour. Send your resume here.
The most discussed stories yesterday (6/17) on news/talk radio and related talk media according to TALKERS research:
1. Israel-Iran Strikes / U.S. Weighs Military Action
2. Russia-Ukraine War
3. ICE Raids-Protests / NY Comptroller Arrested
4. Big, Beautiful Bill
5. Hortman Assassination
Cumulus Media and Signal Hill Insights are releasing the Podcast Download – Spring 2025 Report, what they call “a comprehensive evaluation of the latest podcast audience trends” that examines the habits of weekly podcast consumers. Cumulus says, “A key finding uncovered in the Podcast Download Report is that audio remains the primary mode of podcast consumption despite growing video options and the rise of YouTube as a podcast platform.” Cumulus Media | Westwood One Audio Active Group senior insights
manager Liz Mayer says, “There is no denying that YouTube is playing an important role in the podcast ecosystem, especially when it comes to discovering new podcasts. However, over half of weekly podcast consumers indicate they consume via audio primarily. So, while the new video capabilities are exciting and need to be focused on, the industry can’t forget that it’s what consumers are hearing that is most important.” Highlights from the report include: 1) Audio remains the primary mode of podcast consumption (58%) despite growing video options; 2) YouTube is the leading podcast platform, yet it is not a walled garden as consumers listen to podcasts across multiple platforms; 3) Podcast discovery: YouTube is the place to be found; 44% of new podcast audiences started listening on YouTube; 4) Downloads and listens underestimate the actual audience: The current download impression model fails to account for co-listening; and 5) Why podcast advertising works so well: Podcasts hosts are three times more influential than social media influencers. See more about the study here.
The most discussed stories yesterday (6/16) on news/talk radio and related talk media according to TALKERS research:
1. Trump at G7
2. Israel-Iran Strikes
3. Hortman Assassination
4. Russia-Ukraine War
5. ICE Protests
By Holland Cooke
Consultant
With so many of us taking vacation time soon, guest hosts are often local somebodies who are not career broadcasters and don’t share our second-nature performance routines. For their benefit, these tips, based on my experience on both sides of the mic:
Get right into it. When I used to fill-in for Jim Bohannon, I figured that – to his listeners – who-the-heck was I? Lacking the back-story of “a name,” I simply, succinctly, told the truth, “I’m Jim’s pal, Holland Cooke.” Skip the biographical blah-blah-blah that devalues a show by emphasizing that the familiar host is absent. Just tee-up what the show is about this hour… why it matters to those listening… how they will benefit from not wandering-off… and how to join-in.
Make the phone ring. When “FOX Across America” host Jimmy Failla is off, my client Paul Gleiser – owner of affiliate KTBB/Tyler-Longview TX – often fills-in. Paul asked Jimmy for advice. Ever in-character, Failla quipped, “Drive it like you stole it!” So Gleiser is all about call count, teeing-up TWO tempting propositions, one topical, the other a softer “Bonus Question.” As new employment numbers were announced, “The WORST job you ever had?” got callers telling great stories.
“Know what the show was about yesterday,” Paul urges, because political topics tend to change little day-to-day. Avoid this trap: The guest host’s outspoken narrative is a point that’s already been talked-to-death BUT this is HIS shot on a big show, so this is HIS turn to me-too the unison. Better approach: Come up with a new wrinkle.
Invite participation multiple ways. Many listeners would rather text than call. Welcome them and you’ll sound accessible and at-the-speed-of-life. Note how effectively SiriusXM’s Michael Smerconish polls listeners via social media.
Establish a relationship with the producer “BEFORE the show” Gleiser advises: “Don’t just show up.” Ascertain who-does-what. In some cases, the producer will have booked guests and may suggest or assign call-in topics. Or if – in Jimmy Failla speak – you’re driving, the producer is simply call-screening and running-the-board… which you should NOT attempt if you’re not an experienced broadcaster or if you are unfamiliar with the station’s setup.
Keep re-setting – succinctly, “matter-of-factly,” introducing yourself and your guest-or-topic — going-into and coming-out-of breaks, and at the beginning of each hour. Listeners are constantly tuning-in.
Always and only announce the call-in number immediately after you tell them WHY to call. Most common mistake I hear, even from experienced hosts: They give-out the phone number at the very beginning of the show or hour or segment, then (eventually) they tell you why to call, possibly minutes later (an eternity in live radio). So, they’re haunted by those dreaded “regulars” who already have the number memorized. Make announcing the number your punch line, whether you’re asking opinions on topic du jour or offering access to a guest they’ll want to interact with. Seems like a little thing, but this can make a big difference in how popular you make the station sound.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke