Edison: Podcasting Gaining on AM/FM’s Hold on Spoken Word Listening
The most recent edition of Edison Research’s Weekly Insights presents data that indicates podcasting is continuing to close in on AM/FM’s dominance of spoken word listening in the U.S. In 2017, 66% of spoken word audio was consumed via AM/FM radio and 13% via podcasting. Seven years later, AM/FM accounts for
43% of spoken word listening, and podcasts 36%. Keep in mind that for Edison’s purposes spoken word content includes news, sports talk and play-by-play, audiobooks, talk shows, and “personalities.” Edison states, “Podcasting’s share of spoken word will almost surely surpass that of AM/FM within a few more years. There is one more thing to note – the advantage for AM/FM is coming entirely from those age 65 and older. Among those ages 13-64, podcasting has already passed AM/FM listening by, 41% to 39%. Meanwhile, among the oldest Americans age 65+, AM/FM radio continues to dominate, with a 66%-13% advantage. Curiously, that 66%-13% difference among the oldest Americans is the exact same difference we recorded for all Americans 13+ in 2017.”
TOWNHALL News will provide top- and bottom-of-the-hour newscasts live from broadcast seats inside Fiserv Forum, as well as live feeds of acceptance speeches from Republican Presidential nominee Donald J. Trump (7/18) and his as-yet unannounced vice-presidential running mate (7/17). SRN VP news & talk programming Tom Tradup says, “As the 2024 presidential campaign kicks into high gear, SRN and SNC will provide live coverage of the RNC that will be second to none. Along with Mike Gallagher, SRN News White House correspondent Greg Clugston and SRN News U.S. Senate correspondent Bob Agnew, we’ll have on-site perspective from our “America First” host, Dr. Sebastian Gorka, who served as a national security strategist in the first Trump administration.” 
The New York Times’ “The Daily” at #1, NPR’s “NPR News Now” and “First Up” at #2 and #3, respectively, NBC News’ “Dateline NBC” at #4 and Wondery’s “Morbid” at #5. FOX Audio Network’s “FOX News Hourly Update” rose one spot to the #6 rank, and Cumulus Podcast Network’s “Shawn Ryan Show” moved up seven places to finish at the #13 spot. 
Des Moines cluster that includes news/talk WHO and sports talk KXNO. Thiele joined the Des Moines operations in January of this year. He can be reached at 646-926-6581.
-digits in the key 25-54 demo. For the second quarter in a row, CNN hit a 33-year low in total day, 18-49 and 25-54 demos, delivering its smallest younger audience since 1991. In total day, FNC delivered 1,304,000 viewers, 154,000 with 25-54 demo and 96,000 with 18-49 demo, securing a 176% advantage over CNN viewers and 61% over MSNBC. In primetime from 7:00 pm to 11:00 pm, FNC saw 2,037,000 viewers, 214,000 in the 25-54 demo, and 135,000 with 18-49 demo, a 230% lead over CNN and 77% over MSNBC. FNC continued to dominate the share of the cable news audience, capturing 50% of viewers across total day and 54% of prime viewers, the highest level of share for the network since 1Q’2023.
Leonard H. Goldenson was the founder/chairman of ABC, Inc. Before Disney, before Capital Cities, ABC was… ABC and it was run by Mr. Goldenson. He launched the ABC Radio Networks, ABC Television Network, and the original ABC radio and television stations.
Podcast Network for multiple years. Additionally, Levin will also develop and host an all-new show for the network, his first ever original content podcast series. Levin’s radio show airs live from 6:00 pm to 9:00 pm nightly on close to 400 affiliate stations. He says, “This has been my radio home for 23 years, and I am more excited than ever – especially during these tumultuous and historic times – to continue my relationship with my first-rate broadcast partners for many years to come. I understand my obligation is to serve the millions of patriotic Americans in the audience. I am blessed to do what I do, and I am committed every day to providing detailed analyses of current events along with historic context, commentary, and my in-depth perspectives to deliver the very best broadcasting I am able to share with our many listeners.”
ends Neuhoff’s time in the radio business after almost 70 years. At one time, Neuhoff owned 24 stations – plus digital assets – in five markets. Woodward Communications, Inc operates eight stations – including news/talk WHBY-AM – in Appleton and Green Bay, Wisconsin. Neuhoff family trustee Julian Hickman says, “This final sale is bittersweet for our family, reflecting both a proud legacy and an emotional farewell. Our grandfather, Roger Neuhoff, poured his heart into the broadcast industry since the mid-1950s. The stations have been a vital part of our family and community, and while we cherish the incredible journey, it is time to turn the page.” Trustee Makena Neuhoff adds, “We would like to thank the incredible teams of local broadcasters in Springfield and Bloomington. We will forever cherish the memories and the significant impact our stations had on the local communities.” 
his wife Donna Boland announced. Scott worked in Cincinnati for 47 years, first at WSAI and then at WLW as morning host. During his long and successful radio career in Cincinnati, the Binghamton, New York native immersed himself in charity work with the March of Dimes, the Salvation Army, the United Way, and others. He retired from WLW in 2015. He was diagnosed with amyotrophic lateral sclerosis in 2021 and went public the diagnosis last year.
reporting to president and CEO Mary G. Berner and remain a member of the company’s leadership team. Berner states, “Shoshana’s promotion is a reflection of the essential and unique role that she has played at Cumulus over the last nine years. Her communications work has helped us build one of the healthiest and most positive corporate cultures in our industry. Her revenue generation efforts have resulted in millions of dollars of incremental revenue for the company and significant improvements in the competitiveness of our local market sellers. Moreover, her insights and collaborative spirit have made her an invaluable member of our leadership team and I’m looking forward to her continued success in this new role.”
group of individuals and the remarkable brands we have the privilege to represent here in Cleveland, this decision fills me with joy. By making this move, we’ll finally have the opportunity to be fully present in our family’s daily lives and participate in the precious moments as our grandsons, Charlie and Emerson, grow and flourish. On a personal note, this transition opens the door for me to explore passions and interests that have been not-so-patiently waiting on the sidelines for way too long. I’m looking forward to the luxury of my first summer without a job since I was thirteen. Not to mention, I’m very ready to chase ‘the dream’ of achieving a single-digit golf handicap (hey, like I said, a guy can dream).”
the commission will be “monitoring” his program. Spadea declared his candidacy a couple of weeks ago and filed the Form -D1 but has not filed his nominating petition since the primary race is not until next June. At that time, he will be a legally qualified candidate and will leave the air. On Friday, the commission was hearing arguments whether his being on the air is an in-kind contribution from employer Townsquare Media and violates the state law that prohibits single-source contributions of more than $5,800. Lawyers for fellow Republican primary candidates Jack Ciattarelli and Jon Bramnick argued that Spadea’s program is all about his thoughts on public policy, thereby giving him a thing of value. But Townsquare’s attorney stated Spadea doesn’t use his show to “express advocacy” and that it has “no value” to his candidacy. 
a career. I am retiring today!!! I have too many people to thank who have helped me, coached me, took me under their wing and guided me. Their tutelage allowed me to work at some of the greatest radio stations in the country. I have tried to ‘pay it forward’ by coaching and programming for the last 20 years, working with incredibly talented communicators, who continue to positively affect our lives whenever you turn the radio on. 
Remember the old Gatorade commercial? The “Be like Mike” jingle accompanied a montage of gravity-defying Michael Jordan dunks.
addition of The John Fredericks Radio Network into the Memphis market combined with its airing on WENO, Nashville creates the Tennessee Radio Network, “part of the company’s ongoing growth.” The addition of KQPN-AM “Down And Dirty 730” makes the number signals operated by Disruptor Radio now 19. John Fredericks states, “Adding Memphis to our burgeoning Tennessee network is a critical component to our growth plan, as it complements our very successful WENO-AM 760 The Flame station in Nashville. Memphis is a growth market in Tennessee and we are excited to offer our new listeners a real choice in conservative-populist talk: The Down And Dirty 730.”
trade publication’s most popular features. He also recently appeared as the moderator of the “Generating News/Talk Revenue” panel at the recent TALKERS 2024: Radio and Beyond conference – a role he also played at the 2023 installment of the TALKERS conference. Lapa was highly active as an advisor to Newsmax Media for the past decade in the development of its multimedia operations including Newsmax Radio. Starting on-air, then working through the ranks of programming, production and sales, Steve Lapa, at age 25, became the youngest general manager in the US of a group owned top 30 DMA radio station WGRQ, Buffalo. Continually assigned to lead turnaround properties, Steve focused on delivering revenue and audience growth through the insightful opportunities blending on-air talent creating unique programming with high-profile event partnerships. He quickly became a category innovator. Steve’s first-mover concept, developed in the early era of superstar stadium concerts, proved highly profitable across program channels, talents, and venues at all levels. Steve held upper-level management positions at 28 radio and TV stations for public and privately held companies from South Florida to San Francisco. One of his most recent positions was as VP/GM of talker WFTL, Fort Lauderdale/Miami. After successfully managing and innovating for others, Steve and financial partner Myer Feldman co-founded Ardman Broadcasting of Florida and Cape Cod, to acquire underdeveloped broadcast assets, which were developed then divested at 200-400% returns. Steve went on as founder of his own Lapcom Communications generating the same results at his wholly owned stations. Lapcom Communications was the parent company for Lapa’s current business activities until his death today. More information including arrangements will be posted when available.
Zobrist tells the St. Louis Post-Dispatch that the change is financial in nature as he is actively seeking a buyer for the station. Leaving KFNS-AM are morning hosts Cam Janssen, Charlie Marlow, and Jim Hayes; late morning host Frank Cusumano, and afternoon personalities Nate Lucas and Bernie Miklasz. In the FOX Sports Radio press release, Zobrist says, “We’re excited to expand our partnership with FOX Sports Radio to bring the biggest names in the sports talk format to St. Louis. Broadcasting FOX Sports Radio’s lineup, along with local play-by-play, will continue our commitment to delivering bold, exciting and entertaining sports talk to our listeners.”
programming leadership team, talent, and content creators nationwide. Sottolano will also work closely with the company’s product and technology teams as it enhances its creator tools and delivers new digital experiences for consumers and advertisers. He will also collaborate with its podcast leadership team on the development and launch of new titles. Audacy chief operating officer Susan Larkin states, “Jeff has a track record of success. He and our programming and brand leaders have executed market-winning content strategies and initiatives that deliver for our listeners and advertisers. Jeff’s leadership has been instrumental in elevating our performance across all platforms, and this promotion underscores our confidence in his ability to continue growing our best-in-class brand portfolio.” Sottolano joined Audacy (then-Entercom) in 2001 as an intern and has served as EVP and head of programming since 2021. 
the John Fredericks Radio Network. Carson’s show airs in the 12:00 noon to 3:00 pm daypart. Additionally, Jeri Lyn Broadcasting’s KHTS-AM, Santa Clarita, California picks up the weekend edition of the “Rob Carson Show” for broadcast Saturdays at 3:00 pm. 
watching video podcasts. Sixty-two percent of weekly podcast listeners 13+ have enjoyed video podcasts passively, with the video content playing in the background while listening to the audio. Meanwhile, the data reveals a compelling point – 72% of weekly podcast listeners 13+ have enjoyed video podcasts actively, meaning they have watched video as they listen to the podcast. Edison says, “Podcasts with video elements also allow creators to repurpose content into short, engaging clips tailor-made for social media platforms – think YouTube shorts, TikTok, or reels on Instagram or Facebook. This strategy can work to enhance a show’s digital presence, while amplifying the reach and engagement of podcasts overall.”
to Bones’ Nashville Podcast Network. In each show, Dr. Josie sits down with co-host Shannon Ella to answer questions she’s constantly hearing at the office, including: What should I feed my dog? How do I potty train my puppy? Do I really need to brush my pet’s teeth? She helps listeners navigate pet ownership through sharing cases she’s seen in her 15+ year career as a veterinarian, answering listener calls, and giving her weekly “Paw & Order” list of things she would never do with her own pets. 
Leland Conway and Mark Larson host from 6:00 pm to 8:00 pm. KOGO program director Mary Ayala says, “I’m thrilled about our new afternoon lineup. It showcases some incredible local talent who are ready to tackle tough San Diego issues head on in addition to providing listeners with insights and perspectives on national news and politics as we navigate this crucial election year.” Penrose comments, “I am excited about the announcement of this new contract with iHeartMedia and proud to be serving under a great San Diego leadership team. Onward and upward for Newsradio 600 KOGO and San Diego. Let’s GO!”