Industry Views

Is Eliminating AM Radio from EVs a Serious Threat to Talk Radio?

An in-depth article by automotive writer Dale Buss published today (2/2) in Forbes is adding volume to radio industry chatter about the seemingly ominous trend toward elimination of AM radio from the dashboard of electric cars based on the premise that the already-static-sensitive band’s listenability would be obliterated by these vehicles’ intense electromagnetic fields. The article titled, EV Makers Are Eliminating AM Radio, Infringing On Iconic Medium, quotes TALKERS founder Michael Harrison who also contributed to some of the piece’s “background” information and premises. In the article, Harrison supports the observation that the sale of EVs constitutes a small fraction of the current automotive marketplace and it will be years before they achieve a critical mass to impact the health of AM radio. In the meantime, Harrison asserted at this morning’s meeting of the TALKERS editorial board, “There are far more immediate existential threats to AM radio, not to mention FM radio, with which the broadcasting industry must contend.” He points out, “Relevance and identity! AM radio being dumped from dashboards is an innocuous thing to worry about. FM radio will be dumped from the dashboard as well… the entire idea of a radio-exclusive appliance is on the verge of obsolescence… and we’re not just talking about electric vehicles – we’re talking about all vehicles! We’re faced with an all-encompassing computer system at the fingertips and voice control of the driver and passengers.” Harrison continues, “In the meantime, today’s media consumers are savvy enough to know how to find their entertainment and information brands via the combination of Bluetooth and smartphone. Thus, the challenge facing both AM and FM radio – two increasingly irrelevant designations – is to maintain the importance, distinguishability and brand of the medium itself – R-A-D-I-O – and not let it get lost in an endless ocean of options available to the potential audience.” Read the Forbes piece here.

Industry News

Marc Bertrand Inks New Deal with Beasley’s “98.5 The Sports Hub”

Sports talk host Marc Bertrand signs a multiyear contract extension with Beasley Media Group sports talker WBZ-FM, Boston “98.5 The Sports Hub.” Bertrand co-hosts the midday “Zolak & Bertrand” show with Scott Zolak. The station says, “Bertrand, or ‘Beetle’ as he’s affectionately known, became a co-host of the highly rated program in February 2015. The ‘Zolak & Bertrand’ show, along with Rob ‘Hardy’ Poole, have consistently maintained their #1 midday ranking in the market.” Bertrand comments, “I’m thrilled to be continuing at ‘98.5 The Sports Hub.’ I take great pride in having been a part of the station since its inception. I’m fortunate to have great teammates on ‘Zolak & Bertrand’ and as a group, we are incredibly thankful for our loyal listeners. It is their support and engagement that makes this job fun every single day.” Program director Rick Radzik states, “We are very pleased to have Marc continue on with ‘the Sports Hub’ for the coming years. Marc, Zo & Hardy have been entertaining Boston sports fans since 2015. To have that relationship continue for the coming years is a win for everyone.”

Industry News

“The Kalb Report” to Get NYFestivals Lifetime Achievement Award

New York Festivals Television & Film Awards/Radio Awards announces that it is honoring “The Kalb Report,” the public broadcasting series hosted by journalist Marvin Kalb, with the 2023 Lifetime Achievement Award to be presented at the Storytellers Gala on April 18. New York Festivals says this award recognizes prominent industry leaders, innovators, and driving forces in the broadcast industry whose accomplishments have advanced their field and made a lasting impression on the industry. “The Kalb Report” was created by Marvin Kalb in 1994 who partnered with former CBS Radio Network general manager Michael Freedman, who served as executive producer of the series for its entire 28-year run. (Freedman went on to become president of the National Press Club in 2020.) New York Festivals says, “During its nearly-three-decade run, the series has provided a forum for prominent newsmakers and journalists to discuss the news media’s impact on American democracy. The guest list included Supreme Court justices, civil rights icons, network news anchors, best-selling authors, members of Congress, and influential leaders from across the media landscape.” Trophy winning entries in the 2023 New York Festivals Radio Awards will be celebrated at the NYF Storytellers Gala on April 18 at the Centennial NAB Show in Las Vegas.

Industry News

Urban One Rebrands Digital Platform

The company announces the relaunch of iONE Digital, formerly known as Interactive One. Urban One says, “iOne Digital’s dynamic portfolio of media brands deliver entertaining, engaging, culturally and socially aware original content from a fresh perspective connecting with over 24 million unique monthly visitors. This year, Urban One has rallied around the relaunch of the iONE Digital brand to integrate and maximize synergies across the digital portfolio fully. The relaunch brings a fresh perspective and bold storytelling serving the needs of a diverse audience while continuing to illuminate Black voices.” Chief executive officer Alfred C. Liggins III says, “For over 42 years, Urban One has understood the need for Diversity, Equity, and Inclusion, especially in sharing our varied experiences. We are proud to be a leader with the largest African American footprint in the media space. As the needs and concerns constantly evolve, we are dedicated to helping brands understand, connect, and best translate to Black and Brown communities. In our next iteration, iONE Digital will continue to be a catalytic force in media.” The company says, “iOne Digital portfolio focuses on key passion points and interests, including men’s and women’s lifestyle, sports, beauty, fashion, and entertainment. The iONE portfolio is comprised of Cassius, HelloBeautiful, MadameNoire, Bossip, NewsOne, GlobalGrind, HipHopWired, BlackAmericaWeb and Elev8; plus the social network for urban millennials, BlackPlanet, and three YouTube brands – The Fumble, Hollyscoop, and Nerdwire… Looking to the future, iONE Digital has also immersed their visual identity into the world of audio and podcasting by conceptualizing a ‘video first’ approach centered around the amplification of the all-new Urban One Podcast Network – a platform which iONE helps to fuel by bringing a wide range of podcasts to life.”

Industry News

iHeartMedia Appoints Sales Pros for NYC Stations

iHeartMedia New York appoints Victor Giacomelli vice president of sales and Travia Charmont sales manager for WWRL-AM “Black Information Network” and “Power 105.1.”  iHeartMedia New York SVP of sales Steve DeLusant says, “Victor and Travia are the perfect combination to lead our sales efforts for ‘Power 105.1’ and the WWRL 1600 AM ‘Black Information Network.’ Both Victor and Travia have strong experience and knowledge working in the multicultural space. I am excited to have them join our team and watch them take our brands to the next level. Their additions will position our team for long-term success at iHeartMedia New York.” Giacomelli joins the iHeartMedia New York team from Audacy Denver where he was the director of sales. Charmont joins the iHeartMedia New York team from Audacy Atlanta where she was a senior AE.

Industry News

TALKERS News Notes

Cumulus Media Inc. will report its fourth quarter 2022 and full-year operating results at 8:00 am ET on February 23. It will host a conference call at 8:30 am ET that day.

The nationally syndicated “America Tonight with Kate Delaney” adds Alpha Media’s WJNT-AM/W245AH, Jackson, Mississippi to its program schedule in the 1:00 pm to 12:00 midnight slot; and Ingstad Brothers Broadcasting’s KNUJ-AM/K247CU, New Ulm, Minnesota delayed to the 5:00 – 5:30 am slot.

SiriusXM adds “The Business Briefing” program hosted by Janet Alvarez to the program schedule on the Business Radio channel airing weekdays live at 9:00 am ET. Alvarez is the executive editor at WiseBread, and is a CNBC and Telemundo contributor.

Industry News

KOH, Reno PD and Host Dan Mason Retires

After a career spanning 49 years, Dan Mason retires from the industry and his position at program director and afternoon host at Cumulus Media’s KOH, Reno. Mason has programmed KOH for the past 28 years, during which the station’s achieved two finalist nominations for the National Association of Broadcasters Marconi Awards. He has also served as vice-chair of the Nevada Emergency Communication Committee that oversees the Emergency Alert System for the state of Nevada. Mason launched his career in 1974 at WLRC-FM in Whitehall, Michigan. Cumulus Reno VP and market manager Jennifer Odom says, “The day has come to announce my colleague, mentor, and friend Dan Mason’s retirement. His unwavering dedication to KOH for over 28 years, exceptional work ethic, and commitment to excellence have never faltered through any situation. News Talk 780 KOH is the powerhouse it is today because of Dan. Working with Dan has been one of the highlights of my career. We will miss Dan “Mad Dog” Mason immensely and wish him the very best in his retirement.” Mason comments, “It has been an honor to helm this extraordinary radio station for 28 years, but the time has come for someone else to take the mantle. My wife of 42 years is ready for that Alaskan cruise she’s had her eye on!”

Industry News

Talk Radio Host Jay Marvin Dies

Former talk radio host Jay Marvin died on Tuesday (1/31) at age 70, according to a Twitter post from his wife Mary. The cause of death was not revealed. Marvin left the talk radio business in 2010 after a series of health issues – hepatitis and a spinal infection – made it difficult for him to focus on his work. During his career, he hosted programs at WFLA, Tampa; KHOW and KKZN, Denver; and WLS-AM, Chicago; among others. Salem Radio Networks VP news & talk programming Tom Tradup hired Marvin at WLS. He tells TALKERS, “I brought Jay to WLS in Chicago by helping negotiate his way out of a contract he had with Carl Gardner at WTMJ, Milwaukee. We added him 10:00 pm-1:00 am and he was an instant hit, billing himself as “Chicago’s lovable manic-depressive” who championed striking cab drivers and teachers’ unions… so unlike our other conservative hosts at the time. Fans even turned out by the thousands for his annual “JayStock” festivals in Wisconsin. Jay was one in a million.”

Industry News

Beasley Names Rachel Pitts Digital PD for Philadelphia

Beasley Media Group announces that Rachel Pitts is named digital program director for its Philadelphia stations, including sports talk WPEN-FM “97.5 The Fanatic” and four music brands. Most recently, Pitts has been serving in a similar role with the company’s Tampa stations. Beasley chief content officer Justin Chase says, “One of Beasley’s goals for 2023 is growing our digital audience and Rachel has been one of the company’s top digital content leaders. She has helped to build a massive digital audience in Tampa, and we’re excited to watch her develop a similar strategy for our amazing Philadelphia digital brands.” Pitts comments, “I am excited to continue to help expand the digital footprint of Beasley Media Group. To have the opportunity to work with the legendary talent and brands of the company’s Philadelphia stations has been a big career goal!”

Industry News

Andy Anderson Upped to Chief Revenue Officer at AURN

American Urban Radio Network announces that William “Andy” Anderson is promoted to chief revenue officer for the company. He’s been serving as president of sales for the past four years. AURN says, “With his extensive experience in the industry and a proven track record, Anderson will be leading the charge in maximizing revenue opportunities, product acquisitions and original content creations for the company. AURN CEO Chesley Maddox-Dorsey adds, “Andy’s success in developing a vision and providing strong leadership for growing company-wide activities and strategies focused on generating, maintaining and increasing revenue is unparalleled. This is a well-earned promotion.” The company adds that under Anderson’s tenure, it has seen its station affiliations grow, launched the AURNGAMING division and realized various digital expansions including podcasts and programmatic marketing.

Industry News

Nielsen to Market Edison Research Studies to Ad Agencies

Nielsen says that it will begin marketing Edison Research’s Share of Ear and Edison Podcast Metrics services to advertising agencies. Nielsen says, “Edison’s Share of Ear is a highly regarded and widely cited service that provides deep insights about the complete audio landscape, including broadcast radio, streaming, podcasting, downloaded audio, smart speakers and other sources of audio content… Edison Podcast Metrics measures persons-based listening estimates using frequently updated surveys to provide a complete view of the rapidly growing podcast audience.” Jon Kaiser is head of Nielsen’s agency and advertiser-direct businesses and he says, “The media landscape is evolving quickly and agencies have a vital need to understand how all the media puzzle pieces fit together. Edison’s insights are best-in-class and Nielsen is excited to work together with them to provide media planners and buyers with deep insights into the total audio landscape and the rapidly growing podcasting audience.”

Industry News

KPCC, Pasadena Rebrands as “LAist”

Southern California Public Radio’s news/talk station KPCC, Pasadena is rebranding as “LAist 89.3.” KPCC says this move is intended to “address audience confusion and better communicate cross-platform initiatives. Los Angeles listeners have long mixed the station up with L.A.’s other NPR affiliate, KCRW, and more recently wondered what the connection is between KPCC and LAist.” Southern California Public Radio acquired LAist.com and its archives in 2018. This rebranding puts the radio station, website and podcast creator LAist Studios under the same banner.

Industry News

SiriusXM Adds Three Talk Shows to Urban View Channel

The satellite service announces that it is adding three new weekend programs to the schedule on its Urban View channel. Political consultant, writer, and commentator Shermichael Singleton hosts the Saturday 2:00 pm to 3:00 pm show. He’s a former contributing host of Vox Media’s “Consider It” and the host of “ScreenShare” on MSNBC’s Peacock. The program features diverse guests and conversations that “tackle the biggest issues in culture, entertainment, media, and politics.” Best-selling author, advocate, speaker, and strategist Reecie Colbert hosts the Saturday 3:00 pm to 4:00 pm program that addresses politics, culture, current events, entertainment, and lifestyle topics. And broadcaster, news analyst, business executive, college dean, university professor, lecturer, entrepreneur, and advocate Dr. Rashad Richey is host of the Sunday 1:00 pm to 2:00 pm hour that SiriusXM calls “your one-hour Sunday ‘all things’ political, social, and economic empowerment show!”

Industry News

Bonneville Names Jeff Clewett Director of Sales in Denver

Radio sales pro Jeff Clewett is promoted to the director of sales position at Bonneville Denver, which operates sports talkers KKFN-FM “Denver Sports” and KEPN-AM “ESPN Denver,” plus two music brands. Clewett has been serving the company as general sales manager for KMVP-FM “Arizona Sports.” Bonneville Denver SVP and market manager Katie Reid says, “We couldn’t be more thrilled to have Jeff join our sales team. I know he will show our clients exceptional results and take Denver sales to the next level through his keen strategic thinking, business acumen and strong focus on community.” Clewett comments, “I am humbled and excited to work with such a talented team and iconic brands that are so meaningful to the market. The Bonneville Denver sales team has a track record of tremendous success and I look forward to finding new ways to maximize revenue, deliver extraordinary results for our partners and develop our people.”

Industry News

Steve Lickteig Named Executive Producer for CNN Audio

CNN Audio announces that Steve Lickteig joins the network as the executive producer of podcast and audio content, managing production and strategy. Lickteig is the co-founder of Small Good Thing, a podcast consulting and development company. Prior to that, he was the executive producer of podcasts and audio for NBC News and MSNBC. Lickteig will report to Katie Hinman, CNN’s vice president of development. He begins on February 6.

Industry News

TALKERS News Notes

Chris “Mad Dog” Russo is not interested in the potential afternoon drive opening at WEPN-FM  “ESPN Radio New York.” James Kratch sums up Russo’s feelings about the idea at Elite Sports New York, writing, “The WFAN legend told Newsday he is happy at SiriusXM and speculation he could return to terrestrial radio to replace Michael Kay is ‘probably not realistic.’ ‘I’m not going to leave Sirius, let’s put it that way,’ Russo told sports media columnist Neil Best. ‘I love Sirius so much. They’ve been good to me. … I’m going to do that as long as they’ll have me, to make a long story short.’” ESPN Radio New York PM drive host Michael Kay’s contract is up and, after 23 years there, it’s expected he may move on.

At SiriusXM’s MLB Network Radio, this week is the annual “Players Week” in which several current major league players and top prospects join SiriusXM hosts for special extended feature segments. During this special programming, players have a “national platform, an hour of airtime, and the freedom to guide the conversation and discuss the teams and topics both on and off the field that most interest them.”

Chris Haynes, senior NBA Insider for TNT and Bleacher Report, and Marc Stein, veteran NBA reporter and publisher of The Stein Line on Substack, announce they’ve partnered for the new iHeartPodcast program, “#thisleague UNCUT.” The two insiders “break down the latest hot topics with candor and bold opinions” twice per week.

Industry News

Yesterday’s (1/30) Top News/Talk Media Stories

The classified documents investigations and U.S. Rep. Jim Jordan’s request of investigation documents from the DOJ; Ukraine’s plea for fighter jets to prevent Russia from continuing its invasion; security failures at the U.S.-Mexico border; the aftermath of the police beating death of Tyre Nichols in Memphis; former President Donald Trump’s legal issues in Georgia relating to alleged attempts to overturn the 2020 election and in New York City for allegedly paying hush money to porn star Stormy Daniels; May 11 is set as the end of the COVID-19 public health emergency; and the winter storm moving across the country and affecting air travel were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

All-News KNX-FM Unveils “LA’s Afternoon News”

This afternoon (1/30), Audacy launches the new “LA’s Afternoon News” on “KNX News 97.1 FM.” Audacy says, “Longtime Los Angeles news personality Rob Archer (above, far left) joins co-anchor Karen Adams (second from right) and veteran traffic and breaking news reporter Brian Douglas (second from left) to keep Southern Californians up to the minute on the most relevant local and national news of the day. KNX News senior content director Charles Feldman (far right), host of ‘KNX In Depth,’ expands his role and will contribute live interviews and reporting throughout ‘LA’s Afternoon News’ to add depth and context to the stories being covered. Archer joined KNX News in 2015. Before moving to afternoons, he anchored the weekend morning news. He also publishes short stories and poetry and writes and records music. Adams has anchored afternoons on KNX News since 2019. She joined the station in 2017 as a street reporter covering the presidential inauguration in Washington, several major wildfires, and the 2017 Montecito mudslides. Douglas joined KNX in 2016 covering traffic as both an anchor and airborne reporter. He has been telling stories on the radio for about 27 years, with stops in New York, Chicago, and Phoenix, and hosted a national afternoon radio show on Westwood One for seven years. Feldman is co-host of ‘KNX In-Depth’ and served as the station’s investigative reporter for several years. He was a CNN investigative correspondent in New York and Los Angeles for two decades before joining KNX and has won several local and national awards for both his radio and television work.” Audacy Southern California regional president Jeff Federman says, “Rob, Karen, Brian, and Charles are the perfect team to take afternoons on KNX News to the next level in 2023 and beyond. They bring enormous reporting experience, perspective and humanity to the news that impacts our lives every day.”

Industry Views

Pending Business: Don’t Take Your Air Talent for Granted

By Steve Lapa
Lapcom Communications Corp
President

I’ll bet dollars to doughnuts the updated sales facts below are nowhere to be found in your radio station’s collateral material. This bold challenge is in front of you today as a wakeup call before the calendar becomes your frenemy.

The traditional calendarized selling events are about to begin starting with Valentine’s Day and you need to be current. Ratings, on-air lineup, and outside marketing may be out of your control but sharpening your selling skills and updating presentation materials is totally a selfie.

I’ve used many “wow” stats on sales calls – sometimes together, sometimes separately – but they’re always an important part of the pitch. Radio metric showstoppers with local appeal are mission critical in today’s fast-moving sales environment. Here’s a three-point, freshen-up to be integrated strategically when packaging or in stand-alone radio presentations. Use them or lose them, but at least choose to consider them.

— Nearly 80% of listeners say they would try a product or service recommended by their favorite radio personality, so says The Power of Local Radio Personalities study published by Katz last year. Now that is one heavy duty number! Careful about making this a universal, across-the-board statistic. Recommending a retirement community to the Gen Z audience is a non-starter. But when the radio talent is talking to that 55+ crowd in the right talk radio environment, that sound you hear is the phone lighting up with leads. When great creative is delivered by a great radio personality the audience comes alive.

— “79% of on-line searches are initially prompted with hearing an ad on radio,” according to Harvard Media, a Canadian marketing firm. The hard number may seem high for many of us, but the concept of using radio to enhance a multi-platform campaign, especially at the local level, is a tried-and-true formula. Call the concept what you will – media mix, multi-channel/platform – consistent messaging across the board delivers results.

— Digital disconnects. Ad blockers are in. According to a recent Hubspot survey update, 64% of ad blocker users say ads are intrusive while another 54% say ads are disruptive. Talk about negativity compared to the nearly 80% of radio listeners who consider their favorite personalities a trusted friend. We all want to hear what our friends have to say!

Chances are your basic sales materials are 2022 rollovers. Freshen up your look and give yourself a new reason to make the next call.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

WLS-AM, Chicago to Air Larry Kudlow Sunday Evening Show

Cumulus Media’s Chicago news/talk WLS-AM is launching a new Sunday night talk radio show hosted by Larry Kudlow who – in addition to his previous media experience served as Director of the National Economic Council of the United States during the Trump administration from 2018-2021. “The Larry Kudlow Show” debuts on February 5 from 8:00 pm to 9:00 pm. WLS says, “In the weekly one-hour show, Kudlow shares with 890 WLS-AM listeners his perspective on the state of the markets, the economy, and politics. An unapologetic supporter of capitalism and free markets, he shares his insight and expertise to better navigate tomorrow’s evolving economic and political terrain.” Kudlow also currently hosts the FOX Business television show “Kudlow” weeknights from 4:00 pm-5:00 pm ET and is the host of “The Larry Kudlow Show” on WABC, New York, heard Saturdays from 10:00 am-1:00 pm. WLS program director Stephanie Tichenor says, “We are delighted to welcome back to 890 WLS-AM, a listener favorite, Larry Kudlow. Larry’s financial expertise will be a perfect addition to our weekend lineup.”

Industry News

Edison Research to Present Boomer and Gen Z Podcast Reports

The company announces that it will present two podcast studies in the first quarter of this year. “Hit Play, Boomer: Podcasting’s 55+ Opportunity” from NPR and Edison Research focuses on podcast listeners age 55 and older. The study explores what Edison terms “this oft-overlooked but highly influential demo” and their podcast listening behaviors. “The Gen Z Podcast Listening Report” from SXM Media and Edison Research “provides an in-depth look at the podcast habits and motivations of the elusive and much-desired Gen Z listener.” Edison vice president Megan Lazovick says, “Everything we do at Edison Research works to drive the audio space forward with the highest quality data. We believe these two studies will help advertisers understand the opportunities for audio to reach these two important generations and of course help the media companies who can deliver these audiences.”

Industry News

iHeartMedia and Miami Dolphins Announce Partnership

iHeartMedia Miami announces a new, multi-year deal to become the Miami Dolphins flagship radio broadcast partner. iHeartMedia and the Dolphins partnered for broadcasts previously from 2010-2015. Beginning in the 2023 season, live gameday broadcasts will air on classic rock WBGG “BIG 105.9 FM” and sports talk WINZ-AM “FOX Sports 940 AM” with plans to expand affiliate stations in Florida, Hawaii, and Puerto Rico to make Dolphins games accessible to fans in new markets. The stations will carry all Miami Dolphins football game broadcasts and play-by-play coverage as well as a pregame show, postgame show and weekly radio show featuring exclusive interviews with Dolphins’ personnel and guests from around the league. Game broadcasts will feature former Dolphins wide receiver Jimmy Cefalo handling play-by-play duties, former Dolphins tight end Joe Rose providing color commentary and former Dolphins linebacker Kim Bokamper giving analysis and updates from the sidelines. iHeartMedia Sports president Kevin LeGrett says, “We are excited about this partnership and honored to be the new broadcast home of the Miami Dolphins. The Miami Dolphins are the city’s premiere sports team and with the massive multiplatform reach and scale that iHeartMedia can provide, we have the ability to deliver great programming and coverage to millions of fans across the state and beyond.”

Industry News

The Weekend’s Top News/Talk Media Stories

The debate in congress over raising the United States’ debt ceiling; The protests over the beating death of Tyre Nichols at the hands of five former Memphis police officers; Ukraine’s plea for military aid to defend itself from Russian aggression; the classified government documents found in the possession of President Joe Biden, former Vice President Mike Pence, and former President Donald Trump; the security problems at the U.S.-Mexico border; former President Donald Trump begins campaigning for the 2024 presidential race; the scandals plaguing freshman Congressman George Santos; and the NFL conference championship games were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Scott Slade to Step Back from WSB, Atlanta Morning Show

Cox Media Group Atlanta announces that air personality Scott Slade will temporarily step away from the 4:30 am -9:00 am shift. Slade plans to create something new for WSB-AM/WSBB-FM that reflects his passion for listeners and the community. Slade says, “After 32 years hosting ‘Atlanta’s Morning News,’ I’m looking forward to my next chapter with 95.5 WSB. This has been my radio home for nearly 40 years, so stay tuned – after a break to recharge my batteries, I’m excited about the freedom of exploring some new horizons here. In the meantime, I’m looking forward to spending more time with family, friends and colleagues without being preoccupied with the next time the alarm will go off!” CMG Atlanta VP and market manager Jaleigh Long comments, “There is no one else like Scott Slade. His credibility, professionalism, and passion for delivering the best for listeners is unmatched. I’m excited for what the future holds as we take these next steps with Scott, our audience and our clients.” Slade joined WSB in 1984 as the overnight music host. He was one of the “founding fathers” of “Atlanta’s Morning News” in 1991. Slade initiated the “WSB Radio Care-a-Thon” in 2000, benefiting the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta. The annual event has raised more than $30 million to fight children’s cancer and blood disorders. WSB director of branding and programming Ken Charles says, “The ‘S’ in WSB stands for Scott. His dedication to the show and station, and his commitment to excellence, are unparalleled. He is truly the GOAT of morning radio!”

Industry News

iHeartRadio Remains Atop Triton Digital Streaming Ranker

Triton Digital releases its streaming ranker for December of 2022 based on Average Active Sessions and iHeartRadio stays in the #1 position with 301,411 AAS (6AM-12AM Mon-Sun). Following at #2 is NPR Member Stations at 70,695 AAS, with Audacy in the #3 position with 56,158 AAS, and Cumulus Streaming Network at #4 with 36,692 AAS. Other companies that stream spoken word content in the top 25 include #6 Beasley Broadcasting Corporate (16,506 AAS), #8 Hubbard Broadcasting (13,313 AAS), #10 New York Public Radio (10,356 AAS), and #11 Salem Communications(7,648). You can see the complete top 25 ranker here.

Industry News

John Fredericks to Acquire WMLB-AM, Atlanta for $500,000

John FredericksDisruptor Radio LLC has been airing programming on Delmarva Educational Association’s WMLB-AM, Avondale Estates in the Atlanta market for almost two years. Now, Fredericks announces he’s assuming operation of the station as he is now acquiring it for $500,000. Shows airing on the station include “The John Fredericks Show” in morning drive, as well as Stephen K. Bannon’s “War Room,” Newsmax’s “Rob Carson Show,” “America’s Voice Line with Steve Gruber,” “The Water Cooler” with David Brody and more.

Industry Views

Remaining Optimistic About Radio

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

An article in the Los Angeles Times shows a picture of a radio DJ next to a control board boasting the headline, THE RESURGENCE OF RADIO. Dateline: 1982.  This headline appears in various forms every few months in articles and blogs throughout the country. Writers discover radio! The power of radio! The popularity of radio! Why is radio either dying or being rediscovered when neither is true?

Recent artifacts: Every single press release from Nielsen reveals that radio is doing fine thank you. After decades of promoting its television clients and bashing radio, now that Nielsen measures radio – son of a gun – radio is thriving, it’s alive, it’s growing, it’s a success. Nielsen’s tone is one of surprise that radio attracts large, loyal audiences.

Why is radio’s 100 years of success a revelation rather an assumption? First it is because radio is ubiquitous. Walk into a store, radio. Turn on the car, radio. Wake up, radio. The sound of radio has always been everywhere and continues to be everywhere. Maybe once a year I go to a gym and hear Spotify, but I have to ask an employee where that music is coming from and they are never sure! Television is not everywhere; it has to be turned on. Magazines, websites, books, direct mail have to be considered and then opened. Not ubiquitous. Radio’s ubiquity renders it invisible on the media landscape. Radio wins by losing.

Radio salespeople sell radio to negotiators, time buyers. The job of a negotiator is to criticize and devalue the product being pitched. That’s their job. A salesperson spends nine hours a day with negotiators telling them that their product is at death’s door. To a radio salesperson, every day is a bad day. They become immersed in the pessimism of radio’s future.

“Do you realize that most 19-year-olds discover new music from the Internet?” declares a time buyer to a radio salesperson. Oddly, the fact that 19-year-olds occasionally find new music on other audio media is a dark mark against proven radio. Until this moment, the location of new music discovery had never been a deal point for the Honda dealer time buyer. But, boy this “discovery” business is charts-and-graphs serious!

To perform as a programmer or talent in radio one must be an optimist about its future. A programmer or host is intimate with listener response to their work. Radio stars see the millions and millions, and millions of dollars raised for quality charities every single year by their words, their appeal — their credibility. TV stations and newspapers rarely conduct fund drives. Have you ever heard a local TV anchor ask for donations for – anything? No, probably because it wouldn’t work as well as a pitch from the morning host on your station. A powerful, yet unseen, spokesperson can be quite persuasive to a listener to donate their money to a charity.

SiriusXM satellite radio’s lead investors, Apollo and Blackstone jointly engaged me to consult the company on site for many years. During that time, I became well-acquainted with the initiatives of all-digital audio platforms: AudibleAmazonPandoraSpotifyGoogle and many others.

At digital media conferences spokespeople for those companies would sit on panels and bash the dinosaurs called AM and FM. However, those same companies insisted on branding themselves as… radio! Spotify RADIO. Pandora RADIO!

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry News

Round Two of Holiday PPMs Released

The second of four rounds of ratings information from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM loses one-tenth to finish with a 3.4 share (weekly, 6+ AQH share) but rises to the #7 rank, while Hubbard Broadcasting’s crosstown all-news WTOP-FM falls eight-tenths but remains ranked #3 in the market. iHeartMedia’s news/talk WRKO, Boston tacks on one-tenth to wrap the survey with a 2.8 share good for the #13 rank and sister all-news WBZ-AM also adds one-tenth for a 4.8 share finish that puts it in the #6 spot. In Seattle, Bonneville’s news/talk KIRO-FM falls 1.1 shares to finish with a 5.5 share pushing it down to the #3 rank, while Lotus Communications’ all-news KNWN-AM/FM adds three-tenths for a 5.5 share that puts it in a tie for the #3 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

“Mike & The Mad Dog” Reunion Happens on “First Take”

Next Wednesday (2/1), sports talk radio legends Mike Francesa and Chris “Mad Dog” Russo will reunite for a two-hour appearance on ESPN’s morning show, “First Take,” with Stephen A. Smith and host Molly Qerim. Russo and Francesa co-hosted their show on WFAN, New York from 1989 through 2008 and became the template by which sports talk debate shows were often created. Smith says, “When we think about sports debate shows’ inception, in my opinion it starts with talk radio. And there is no way on earth you can talk about talk radio without bringing up ‘Mike & The Mad Dog.’ This business has changed – and flourished – because of what they accomplished as a dynamic duo spanning 19 years. They are, unquestionably, the standard. So, it’s easy to says that not only am I looking forward to having them reunite on ‘First Take,’ I’m HONORED to have them. Can’t wait.”

Industry News

Spencer Bynes to Lead iHeartMedia Atlanta

iHeartMedia announces that Spencer Bynes moves from his role as area president for the Texas region to metro president for the Atlanta market, effective February 1. iHeartMedia says that in his new role, Bynes will be responsible for overseeing all programming and marketing for iHeartMedia’s Atlanta-based radio brands, as well as developing and managing key partnerships with current and potential clients across all iHeartMedia platforms. Additionally, he will actively build and foster community relationships across the market and region, while providing leadership, guidance and oversight to the team. Division president Kim Guthrie says, “Spencer has done a superb job in his leadership role in Texas, where he drove positive changes in culture and performance. In addition, his talents on how best to recruit, develop and coach a leadership team make him a wonderful fit for our needs here in Atlanta.” Bynes comments on his new position, saying, “What an extraordinary opportunity! Atlanta has a robust and flourishing economic business environment, a fascinating community of people from every part of the world and an incredible music culture and heritage. I am honored to join this team. I look forward to expanding iHeartMedia’s reach and influence and helping our customers thrive and grow their businesses.”

Industry News

Newsmax Complains of “Blatant Censorship” in Exit from DirecTV

As of Tuesday (1/24), Newsmax TV is not available on AT&T’s DirecTV satellite television service. AT&T says in a statement that it wanted to continue to offer the channel but says Newsmax’s demand for an increase in its carriage fee would have meant “significantly higher costs that we would have to pass on to our broad customer base.” But, Newsmax CEO Christopher Ruddy says, “This is a blatant act of political discrimination and censorship against Newsmax.” Newsmax says, “DirecTV pays cable license fees to all top 75 cable channels and to all 22 liberal news channels it carries. Almost all of these channels are paid hefty license fees significantly greater than Newsmax was seeking — and despite the fact that most of the channels have far lower ratings than Newsmax.” Ruddy adds, “The most extreme liberal channels, even with tiny ratings, get fees from AT&T’s DirecTV, but [in their view] Newsmax and OAN need to be deplatformed.” Conservative channel OAN was removed from the DirecTV platform in April of 2022.