Industry News

New York State Broadcasters Opposes Sports Wagering Ad Ban

U.S. Rep. Paul D. Tonko (D-NY) is sponsoring a bill in the U.S. House that would ban online and electronic advertising of sports gambling. Tonko says, “This Sunday, millions of families across the U.S. will tune in to watch the Super Bowl. Between the plays, the halftime show, and the excitement, tens of millions will be bombarded by ad after ad from DraftKings, FanDuel and others promising so called ‘risk free’ or ‘no sweat’ bets in their ruthless pursuit to get new customers hooked on their products. In the years since the Supreme Court legalized sports betting, these unfettered advertisements have run rampant, with betting companies shelling out billions to ensure they reach every screen across America. These ads pose a particularly dangerous threat to adolescents and young adults unaware of the risks involved in gambling, and to individuals prone to addiction.” New York State Broadcasters Association, Inc president David Donovan states, “We oppose legislation that bans both mobile sports and casino sportsbook advertising in the United States. Advertising is essential to educate consumers in this highly competitive market. The tax revenue generated by sports betting has helped to finance essential government services for citizens throughout New York State. It has stimulated local economies in areas lacking job opportunities. Advertising revenue from these ads helps broadcast stations meet the needs of their communities by financing local news and public affairs programs. A ban on sports wagering advertising prevents all responsible adults from receiving information about a legal product in New York, raising significant constitutional issues. There are more effective options available to address issues concerning problem gambling and protecting children. We look forward to working with Congressman Tonko to explore these options.”

Industry News

LiveOne Reports Operating Results; Files to Spin-Out PodcastOne

LiveOne – parent company of audio services PodcastOne and Slacker – reports operating results for its third quarter of Fiscal 2023 and the first nine months of Fiscal 2023. At the same time, it announces that it is following through with its plan to spin-out PodcastOne into a separate company by filing an S-1 with the Securities Exchange Commission. For the company as a whole, LiveOne reports Q3 Fiscal 2023 revenue of $27.3 million – a decrease of 17% from the same period in Fiscal 2022. However, the company has reduced its net loss for the quarter from $11.8 million in Fiscal 2022 to $3.2 million. Its Audio Division that includes PodcastOne and Slacker produced record revenue of $22 million in Q3 Fiscal 2023 compared to $19.1 million in the same period in the prior year. LiveOne’s CEO and chairman Robert Ellin comments, “Over the past year, we have been laser focused on optimizing and streamlining our operations, led by our audio business, which includes Slacker Radio and PodcastOne. The combination of improving Contribution Margins, coupled with over $30 million in annual expense and overhead reduction, is resulting in record operating results. We are excited about the continued strong growth of paid memberships coming largely through B-to-B partnerships, including our nine-year relationship with Tesla. We expect our strong operating performance to continue for the foreseeable future led by our Audio Division and for it to collectively achieve revenue in excess of $88 million in Fiscal 2023 and generate more than $18 million in Adjusted EBITDA.”

Industry News

NYC Radio Committee Touts Success of Image Campaign

The New York City Radio Committee, a joint partnership of New York City radio broadcasters iHeartMedia, Spanish Broadcasting SystemSalem Media GroupMedia Co., Univision, and Audacy announce the completion of a successful campaign designed to promote the power of radio advertising agencies and advertising executives. The multi-media “Fall in Love with Radio” campaign ran from mid-September to the end of November during which more than 2,800 radio spots were broadcast on 21 of the most popular stations in NYC. The campaign included digital and social media marketing, trade press, and signage at venues during Advertising Week in New York City. According to independent brand lift analysis by DYNATA, ad professionals who saw or heard the campaign were 29% more likely to consider radio for their media campaigns compared to those that had not seen the campaign. Of those that saw the campaign, 82% said they were somewhat/extremely likely to consider using radio for their next campaign compared to 53% of respondents who did not see the campaign. Audacy New York market president and NYC Radio Committee chair Chris Oliviero says, “The outstanding results of the campaign prove when we tell our story, with data and creativity, that radio can substantially enhance its position with advertising professionals. While radio continues to earn its place as an essential part of any media plan, we still must communicate our benefits and invite more marketing partners to collaborate together. This innovative multi-platform outreach accomplished just that. My appreciation to all my colleagues in New York City, across several ownership groups, who came together with a commitment to make ‘Fall in Love with Radio’ a success.”

Industry News

Westwood One Announces Radio Talent for Super Bowl LVII Coverage

This Sunday (2/12), CUMULUS MEDIA’s Westwood One produces its 50th championship game as the official network audio broadcast partner of the National Football League. When the Kansas City Chiefs and Philadelphia Eagles face off at State Farm Stadium in Glendale, Arizona, Kevin Harlan will handle play-by-play duties for the 13th straight year, and Kurt Warner returns for the fifth consecutive year as lead analyst. Gene Steratore will also join the radio broadcast booth. For the fourth time, Laura Okmin will patrol the sidelines, along with former defensive lineman Mike Golic, who returns for his second Super Bowl with Westwood One’s broadcast crew. Scott Graham anchors the pregame, halftime, and postgame shows and Ryan Harris provides pregame, halftime, and postgame analysis. Gameday coverage begins at 2:00 pm ET with “Super Bowl Preview,” co-hosted by Scott Graham, Mike Golic, and Kurt Warner, followed by “Super Bowl Insider” at 3:00 p.m. ET with Scott Graham, Jason McCourty, and Ian Rapoport.

Industry News

“101.7 The Truth” Black Talk Radio Celebrates Second Anniversary

Good Karma Brands’ Milwaukee talk station WGKB-AM/W269DL “101.7 The Truth” is celebrating its second anniversary today (2/10) with a night of fun exclusive to its fans, partners, and teammates. Good Karma says, “The station debuted on January 4, 2021 and serves the city of Milwaukee as well as its surrounding communities with local news, entertainment, and community affairs programming seven days a week. The station was built to uplift the voices in the Black community, sharing their stories, ideas and experiences following the George Floyd incident and protests. The station produces a tapestry of content for fans and advertising opportunities for partners that truly represents the Black experience in our city.” The station was honored with a 2022 Anthem Award (from the creators of the Webby Awards) in the Diversity, Equity, Inclusion and Corporate Responsibility category. Hosts on the station have interviewed notable guests including Vice President Kamala Harris, U.S. Senator Cory Booker, Wisconsin Governor Tony Evers, musicians Jennifer Hudson and Mary J. Blige, and many more.

Industry News

Edison Research Announces Forthcoming Reports

Edison Research says it will present the results of its “The Black Podcast Listener Report 2.0” – done in partnership with SXM Media and Mindshare during a webinar on Wednesday, February 22 at 2:00 pm ET. Edison says, “Forty-three percent of Black Americans age 18+ are monthly podcast listeners. Findings from the study illuminate how Black Americans consume podcasts, discover podcasts, why they listen, and more. The study is a follow-up to the original Black Podcast Listener Report. Then, on March 2, Edison Research with Amazon Music, Wondery, and ART19 will present “The Infinite Dial 2023.” The research firm says, “‘The Infinite Dial’ is America’s longest-running survey of digital media consumer behavior, tracked annually since 1998. The study provides important benchmark measures around usage and behavior around streaming audio, podcasting, radio, smart audio, social media, and more.”

Job Opportunity

KBLA, Los Angeles Seeks Brand Manager

Smiley Audio Media is seeking a brand manager for its Los Angeles talk station KBLA “TALK 1580.” The company says it seeks “a radio executive responsible for developing, closing, and maintaining advertising accounts for the radio station. Other duties include preparing and doing follow-up on media schedules, production, proposals and completing all CRM and management required reports for the company. KBLA is looking for a savvy, highly motivated sales professional to join our team selling traditional, digital, and event marketing solutions in Los Angeles for the only Black talk radio station west of the Mississippi. Our ideal candidate is a goal-oriented, relentless hunter who drives to win new business and has a track record of exceeding monthly goals. If you are passionate about selling, have a deep knowledge of marketing principles and products, and possess excellent presentation and closing skills, then we’d love to talk to you!

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Job Opportunity

WIOD, Miami Seeks Midday Co-Host

iHeartMedia’s “NewsRadio 610” WIOD, Miami is searching for a talk show co-host for their midday show to complement Manny Munoz. The ideal candidate will be well-rounded and well-informed. They must be passionate about South Florida, news savvy, and have a strong interest in current events, politics, and lifestyle issues affecting their target audience. A strong digital platform and social media skills are vital for this role. In addition, all candidates must be proactive and work well in a team environment.

Work experience:

  • 3-plus years of on-air radio experience required
  • Audio demo of on-air interviews, commentary, announcements, etc.

Education

  • 4-year college degree, preferably in Communications or Broadcast Journalism

You can find out more about this position and apply here.

Industry News

Beasley Philly Personalities on Road Trip to Phoenix

Radio personalities from Beasley Media Group’s Philadelphia cluster are driving to Arizona to deliver “Brotherly Love” ahead of the Super Bowl matchup between the Philadelphia Eagles and the Kansas City Chiefs. Pictured above as they leave Philadelphia for Arizona are (from left to right): WMMR evening jock Jacky Bam Bam, WPEN “97.5 The Fanatic” midday host Anthony “Cuz” Gargano, “Preston & Steve” producer CaseyBoy, and videographer Kyle Maack. Super Bowl Radio Row is always packed with radio personalities but most fly there early in the week. The Beasley personalities decided to make an adventure of it and document it on their stations’ websites and via social media. They began their drive west after collecting ‘Philly Things’ to bring good juju to The Birds. They carrying the ashes of three deceased Eagles fans in the car along with other “good luck charms” and memorabilia. They stopped at Arrowhead in Kansas City to hand out Philly snacks to Chiefs fans and they randomly met a Delaware County, Pennsylvania man while stopping to take a photo in front of the Philadelphia, Missouri sign. Tomorrow (2/10) Gargano will broadcast his “97.5 The Fanatic” show live from Radio Row in Arizona.

Industry News

CNN Audio Launches Season 6 of Chasing Life with Dr. Sanjay Gupta

CNN Audio announces that season six of “Chasing Life with Dr. Sanjay Gupta” premieres on February 14. In the new season, the CNN chief medical correspondent explores such topics as What is a healthy relationship with technology? Is there a way to be active online, but also protect your privacy? How are families approaching the issue of screentime with their children? Does a cellphone or social media ‘detox’ actually work? Dr. Gupta says, “I am so excited to launch this new season of ‘Chasing Life’ because it’s my most personal one yet. As a dad, I’m always thinking about how to navigate screen time and its impact on my three teenage daughters’ brains. It is one of the most challenging parts of being a parent. It was important to me to bring them into the conversation and go on this magical journey of discovery together.”

Industry News

WABC and Cousin Brucie to Recreate British Invasion

WABC-AM, New York announces that on September 7 of this year, radio legend “Cousin” Bruce Morrow – who hosts a weekend program on 77WABC – will recreate The Beatles’ British Invasion at 2:00 pm at the WABC Radio Studio as the station marks the 100th anniversary of WABC. The Red Apple Media station says, “Some 60 years ago Cousin Brucie was one of the first disc jockeys in the country to air The Beatles. The record changed the sound of rock and roll forever. State and city officials will be proclaiming WABC Radio Day in New York as Cousin Brucie replays the original vinyl Meet the Beatles album that made history. Red Apple CEO John Catsimatidis will also dedicate the WABC Radio Studio in Cousin Brucie’s name.  TALKERS founder Michael Harrison comments, “Once again the strategists at WABC are maximizing their historic assets as having been both a successful talk station and music station over the years – personified by the remarkable Cousin Brucie – to play great music and talk about it as well. A powerful combination!”

Industry News

Dave Ramsey to Host Caller-Driven Entreleadership Podcast

Nationally syndicated radio host and Ramsey Solutions CEO Dave Ramsey is taking over as host of “The EntreLeadership Podcast” that is produced by the Ramsey Network. Ramsey Solutions says the podcast is “among the top business podcasts ever created.” Ramsey begins as host for the February 13 edition that will feature a new, caller-driven format in which he’ll “take calls from America’s small-business owners to help guide them through the unique challenges they face as leaders in business.” Ramsey says, “Thirty years ago, I started my business from a card table in my living room. I know how hard it is to grow a business and grow yourself. I’m more fired up than ever to come alongside leaders that are in the trenches, scratching and clawing to transform business as usual into the business they dreamed of. This show is everything you wanted to know about business and leadership, but you didn’t know who to ask.” Dave Ramsey is also the author of the #1 best-selling book, EntreLeadership.

Industry News

JVC Broadcast Flips WDYZ-AM, Orlando to Sports Talk

JVC Broadcasting announces the flip of WDYZ-AM, Orlando from a simulcast of its “Florida Man Radio” talk format to sports talk as “ESPN 660 – Orlando Sports Radio.” The station is airing ESPN Radio programming including “Keyshawn, JWill & Max” and “#Greeny” in late mornings. It will also air sports play-by-play and the Daytona 500 on February 19. JVC Florida director of programming Stevie DeMann says, “ESPN Radio offers the access to play-by-play, nationally known talent, and athletes that cannot be replicated. ‘ESPN 660 Orlando’ will air events like the Daytona 500 and the College Football Playoffs, giving radio listeners long-awaited access to these ‘must listen to’ sports, that previously were not available in Central Florida. We will have the largest selection of compelling sports content on ESPN 660 Orlando.”

Industry News

Salem Teams with Food For The Poor to Aid Turkey and Syria

Salem Radio Network is teaming with international relief agency Food For The Poor to provide aid to those in need in Turkey and Syria in the wake of Monday’s deadly earthquake. To achieve this, Food For The Poor is working with partners including MAP International (medicines and supplies), Brother’s Brother (medicines and supplies), Feed My Starving Children (rice casserole meals) and Water Mission (safe water). SRN talk show hosts and radio partners raising funds to provide assistance include Mike Gallagher, Hugh Hewitt, Sebastian Gorka, Brandon Tatum, and Eric Metaxas.

Industry News

ESPN Digital Reports “Best Year Ever”

ESPN says that according to recently released Comscore data, ESPN set all-time records across its digital platforms in 2022, including an average of more than 108 million unique users in the U.S. each month of the year and 7.5 billion engagements on social media. ESPN adds that its ESPN app had its best year with 25.4 million average monthly unique visitors and says that that is “four times more unique visitors than its closest competitor.”

Industry News

WBAP-AM, Dallas-Fort Worth Host Hal Jay Gets New Heart

Longtime WBAP-AM, Dallas-Fort Worth morning personality Hal Jay has received a heart transplant. Jay suffered several ventricular tachycardia events during the second week of January and was admitted to Baylor Scott & White University Medical Center where he was told he needed a new heart. His wife Ann reports to the “WBAP Morning News” team that Jay underwent transplant surgery early Sunday morning (2/5) and is recovering. Jay made a brief appearance on the show today (2/7) speaking with fellow hosts Ernie Brown and Brad Barton via phone from the hospital and says he feels good and may be allowed to go home sooner than expected. He also says he expects to be able to return to work within three weeks or so, depending on what his doctors say.

Industry News

CB Cotton Joins FOX News Channel as Correspondent

Journalist CB Cotton joins FOX News Channel as a New York-based correspondent covering breaking news from the network’s headquarters. Cotton has been serving as a reporter for ABC affiliate KMGH-TV, Denver, Colorado where she was the station’s lead night side reporter focused on crime, justice, and law enforcement. During her tenure, she covered the city’s breaking news stories, including the Boulder King Soopers supermarket shooting and the December 2021 Marshall fire. She has also reported on alleged police misconduct, such as the violent arrest of Kyle Vinson in Aurora, the controversial apprehension of then-75-year-old Karen Garner in 2020 and the fallout surrounding the death of Elijah McClain following his 2019 arrest. Cotton holds a Bachelor of Arts degree in broadcast and electronic journalism from UNC-Chapel Hill. She is professionally fluent in Spanish and is a member of the National Association of Black Journalists and the National Press Photographers Association.

Industry News

BFoA’s Golden Mike Dinner & Ceremony Set for March 6

The Broadcasters Foundation of America announces the host for this year’s BFOA Golden Mike Award dinner and ceremony is Emmy Award-winning broadcast journalist and nationally syndicated talk show host Soledad O’Brien. The 2023 BFOA Golden Mike Award gala takes place on March 6 at the Plaza Hotel in New York City. The annual event is the biggest fundraiser for the Broadcasters Foundation, whose sole mission is to provide aid to radio and television professionals in acute need. BFoA president Tim McCarthy says, “We’re very excited to have Soledad host this year’s Golden Mike Award dinner. She is a multiple award-winning broadcast journalist whose reporting has brought awareness on numerous issues to the forefront. Combined with her philanthropic endeavors, she is the perfect person to host our special evening.” This year’s BFOA Golden Mike Award honoree is Jack Abernethy, CEO of FOX Television Stations. The Lifetime Achievment Award will be presented during the gala frundraiser to Richard E. Wiley, former chairman, commissioner, and general counsel of the Federal Communications Commission and one of the most prominent media and telecommunications lawyers in broadcasting.

Industry News

Westwood One Audio Active Group: AM/FM Sells Cars

This week’s report from Cumulus Media | Westwood One’s Audio Active Group reveals the results of a study from data analysis agency Colourtext and UK commercial AM/FM radio industry group Radiocentre. Calling it the “largest and most comprehensive AM/FM radio ad effectiveness report in the world,” WWO says the study measured 59 tier-one auto campaigns for brands like Toyota, Honda, Land Rover, BMW, VW, Nissan, Volvo, Lexus, and Jaguar. The conclusion is that “AM/FM radio advertising generates significant increases in advertising awareness, brand relevance, brand trust, and brand consideration.” Other key findings include: 1) AM/FM radio increases the efficiency of automotive media plans: Colourtext and Radiocentre compared AM/FM radio’s average share of total media spend to the increase in advertising awareness, brand relevance, and brand trust generated by AM/FM radio campaigns. In each case, the auto brand lift is four to 11 times greater than AM/FM radio’s share of media spend; 2) the best performing auto campaigns place an emphasis on creative consistency; 3) AM/FM radio creates future demand for automotive brands; 4) Nielsen Scarborough: American auto intenders clock a lot of miles in their vehicles: A Nielsen Scarborough study of 199,118 Americans finds new car buying intentions in the next year increase as miles traveled grows; 5) among ad-supported audio, AM/FM radio has a dominating 89% share of in-car time spent; 6) Nielsen Scarborough: Heavy AM/FM radio and digital consumers are way above the norm for auto purchase intention; and 7) new vehicle purchasers are similar in profile to heavy AM/FM radio listeners, and heavy Internet users, and podcast listeners. See more about the study here.

Industry News

Audacy Releases Company Social Impact Report

Audacy shares its latest “Social Impact Report, Supporting Sound Communities,” that reveals the company’s “powerful impact story across our 6 pillars of Audacy Serves.” The company says, “This year, we showcase ‘I’m Listening’ as our flagship social impact program dedicated to more mental health conversations. Brands – and media in particular – have an incredible opportunity to impact our lives and communities. Audacy leans into its strength – Audio – to build connection with our listeners. We support their well-being by sharing stories of mental health experiences. This authentic storytelling is the heart of our business and helps improve health outcomes too!  That’s why the content we create for ‘I’m Listening’ features artists, athletes, and celebrities sharing their mental health experiences – we are living our belief, ‘Talk Saves Lives… We’ve raised more than $1.5 million for the American Foundation for Suicide Prevention; hosted a national mental health conversation with experts and listeners – all living our belief, Talk Saves Lives.” You can see the complete report here.

Industry Views

Monday Memo: “Try this…”

By Holland Cooke
Consultant

Companies hire consultants to avoid experiments. We improve results by customizing and implementing Best Practices proven elsewhere. So, I’m about to break a rule, because advertisers in a super-opportune category have become a noisy blur.

Personal Injury: The gift that keeps-on-giving

Legal representation of purported victims of fender benders, slip-and-fall accidents, and other “injuries caused by the negligent, careless, or reckless actions of others” is an industry in which supply exceeds demand. Thus, all the outdoor and TV advertising. And too little radio.

In the Providence, RI TV market I watch at home, this category stands shoulder-to-shoulder with look-alike automotive spots in sheer dollars over-spent. And their message is the same on billboards:

— The attorney’s head shot (also a real estate agent cliché); and

— 6-figure settlements touted.

Because they’re all shouting the same thing, they resort to tactics:

— Attorney Rob Levine is “The Heavy Hitter,” and runs enough TV that viewers in Southern New England can sing the jingle: “The Heavy Hitter is the one for you. Call one-eight-hundred-law-one-two-two-two.” To his credit, it’s a different phone number than his web site offers, so he can track TV results.

— Easier to remember: Bottaro Law: 777-7777.

Watching local Las Vegas TV while at CES recently was a deep dive into Law advertising. The pitch from several I saw was we charge less, like a shameless radio competitor dropping-trou’ to get the entire buy.

If we don’t win, you don’t pay

 “What are your rights? What is your case worth?” Possibly a cash amount divisible-by-3, if that’s the attorney’s contingency.

Those expensive nationally syndicated TV spots (customized for the local firm) depict fearful insurance executives eager to settle. And the attorney may threaten that, “if they don’t, we’ll beat ‘em in court.” Baloney, that’s the last thing the lawyer wants. Too time-consuming and risking a losing verdict.

Like radio commercials, attorneys’ inventory is perishable

— We can’t sell yesterday’s empty spot avail; and lawyers’ closing opportunity is “B.I.S.,” Butts In Seats for that free, no-obligation consultation, in-person, where the seller goes for the close.

— If nobody was sitting in that chair today (“intake”), no sale.

— And that’s how attorneys are missing a bet not using radio.

“The lawyer is in, the meter is off”

 That’s the proposition when they field listener calls in brokered weekend talk radio shows.

— DONE RIGHT, these shows can run-rings-around TV and outdoor ROI.

— Forgive caps lock in that last sentence, but it’s a crying shame how – at too many stations – the audition for pay-for-play weekend talkers is the-check-didn’t-bounce. One of the things I do for client stations is coach-up weekend warriors — in hosting fundamentals that are second-nature to us — but not to non-career broadcasters. Results = renewals. Otherwise brokered hosts churn, a management distraction, and upsetting listening habits.

— Occasionally, in markets where I don’t even have a client station, I’m working with lawyers (and real estate agents, financial advisors, foodies, and other ask-the-expert hosts), because nobody at the station is doing airchecks with them.

— No billboard or tacky TV spot can humanize the attorney – and demonstrate the comforting counsel – like eavesdropping on a conversation with a caller’s relatable situation.

Think “sales funnel”


We know how to make the phone ring, specific dance steps. The more callers, the better.

— When lines are full, screeners can choose callers whose dilemma is in the attorney’s lane. If, for instance, the host specializes in Personal Injury (or “Family Law,” translation divorce; or another specialty), calls about real estate transactions are off-topic.

— Do this right, and – before the host can offer – callers will often ask “May I call you in the office on Monday?”

Admittedly, this is an experiment…

…because I am frustrated witnessing all this noisy me-too advertising.

Personal Injury cases are he-said-she-said. So try this, and tell me if it works.

— Sales 101: That first call is Needs Assessment, right? Know the prospect’s pain.

— Yet too many radio reps resemble Herb Tarlek, telling the station’s story. Amoeba-shaped coverage maps and ratings rankers and rate cards all look alike…like Law firm marketing.

— I’m telling any attorney willing to listen to make four words the centerpiece of the marketing message, and they’re the same four words that turn callers into clients for weekend talkers: “Tell me what happened.”

The Free Prize Inside: Podcasts

Lifting weekend calls to repurpose as on-demand audio is digital marketing value-added.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

WIBC-FM Personality Abdul-Hakim Shabazz to Run for Mayor

According to Indianapolis news/talk WIBC-FM’s website, station personality and political journalist Abdul-Hakim Shabazz will enter the race for mayor of Indianapolis in the Republican primary. Shabazz made the announcement on the “Kendall and Casey” program that airs in middays on the Urban One station. He said, “I spoke to a lot of Hoosiers, a lot of folks in Indianapolis, in part parts of the city, Republicans, Democrats, and Libertarians for that matter and their eyes just lit up. A very nice lady, she donated $5. She said ‘Abdul, that’s all I can afford to give, I really want you to be mayor.’ It’s for people like that who are of limited mean, who don’t have a lot to give, and just want to feel better about where they live.” Shabazz is a weekend host on WIBC-FM and is founder and publisher of IndyPolitics.org. He formed an exploratory committee late last year to look into the feasibility of a campaign for mayor. He joins Pastor James Jackson on the GOP ticket in the May primary.

Industry News

Audacy Adds Two to Mets Broadcasts on WCBS-AM, New York

Audacy announces the addition of Keith Raad and Pat McCarthy to WCBS-AM’s flagship broadcast coverage of New York Mets baseball, beginning with the upcoming 2023 season. Raad will join as play-by-play and color commentator, teaming up with the voice of Mets’ radio, Howie Rose. McCarthy, the son of former Mets announcer Tom McCarthy, will serve as pregame and postgame host for broadcasts along with providing play-by-play for select games. Audacy New York market president Chris Oliviero states, “As we round the bases towards Spring Training, we’re proud to officially welcome Keith Raad and Pat McCarthy to our popular coverage of Mets baseball alongside Mets Hall of Famer Howie Rose. Once again, the Mets offseason has created anticipation and optimism for the 2023 Amazins’ and we’re looking forward to being the audio home for every moment on-air and digitally.”

Industry News

TALKERS News Notes

Through its partnership with BetMGM, Audacy’s BetQL Network will broadcast exclusively from the new BetMGM Sportsbook in Glendale, Arizona this week. The sportsbook is located next to State Farm Stadium, site of this year’s NFL Super Bowl. Audacy president of sports Mike Dee says, “We’re proud to leverage our partnership with our friends at BetMGM to bring sports bettors and our listeners over 50 hours of live, premier audio content – more than any other sports betting network – to get them ready for the biggest game in American sports.”

iHeartPodcasts and Storyglass are launching a new, eight-part podcast series, “False Profits: Hillsong,” a journey that dives into the Hillsong experience – “from Christian rock music to celebrity pastors and famous fans, to global status, enormous wealth, and shocking scandals. This series traces the rise and fall of Hillsong’s founder and peels back the layers of a culture of submission, exploitation, and discrimination.”

Audacy announces that Twin Cities news/talk WCCO-AM raised over $447,000 to benefit Second Harvest Heartland through its “Let’s Kick Hunger Day Radiothon.” The amount raised during the 14th annual radiothon held on February 2 brought the overall fundraising total to over $3.5 million since 2009. Audacy Minneapolis SVP and market manager Jeff Gonsales says, “Year after year, our fans open up their hearts to those in need. Lives are being impacted in significant ways, and we are incredibly grateful. WCCO’s long-standing partnership with Second Harvest Heartland means so much to us and to so many people who are helped by this community effort.”

Industry News

The Weekend’s Top News/Talk Stories

The U.S. shoots down a Chinese spy balloon, icing the two countries’ diplomatic relations; President Joe Biden’s State of the Union speech to be given on Tuesday; the battle in Congress over the United States’ debt ceiling; the 2024 presidential campaign launched by former President Donald Trump and the expected run to be announced by former South Carolina Governor and former UN Ambassador Nikki Haley; embattled freshman Congressman George Santos is accused of sexual misconduct by a prospective staffer; Sunday night’s Grammy Awards; and a 7.8 magnitude earthquake kills close to 2,000 people in Turkey and Syria were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

Stop Throwing Away Weekends

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

Every radio sales presentation should start with one powerful number. This number – often found under the Sphinx – will dazzle any buyer, but is rarely revealed. The number is Homes Using Radio (HUR). Once upon a time it was part of the conversation. HUR shows how many people are using radio at any given time, a total number.

Studying hour-by-hour HUR reveals the most surprising fact: Saturday 10:00 am – 3:00 pm is the second-most, listening-to-radio daypart after Monday – Friday morning drive. If a station suffers in total weekly audience, the first culprit is often squandering Saturday 10-3!

John Catisimatidis, owner of WABC, New York has taken the station from the depths of despair and turned it into a strong contender. His first act as owner was to dump the paid-for weekend programming and replace it with live, local shows. You could trace the ratings jump on WABC to the moment he placed live shows on Saturday midday.

Bart Walsh, a very successful Washington, DC general manager taught me the secret of Saturday midday. He explained that if Saturday midday’s share is higher than the station’s overall total week share, the next book will go up. If it is lower than the total share, the next book will go down. Amazingly this phenomenon has always proven to be true. I always paid attention to Bart because when he ran WKYS it had a higher percentage of profit than anything else owned by RCA and when he and Donnie Simpson ran it, the station was always #1, 12+.  Bart never expensed lunch – or anything else.

The puzzler is that weekends on radio are a built-in win. Americans love weekends. Weekends conjure good feelings and offer discretionary time. Smart stations tap the positive imagery of weekends. Imagine how easy and cheap it would be for a talk station to talk up weekends!

Become the go-to source of weekend activity information. Give away fun prizes that are all weekend related. Go shopping. Share information about local sales and retailer events. The result will be – guaranteed – a significant jump in Monday AM drive cume.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry News

Steve Sanchez Moves to Afternoons at KDWN, Las Vegas

Las Vegas talk radio host Steve Sanchez moves from the early evening daypart at Audacy’s news/talk KDWN-AM to afternoon drive beginning Monday (2/6). He moves from host of the 6:00 pm to 8:00 pm show to the 3:00 pm to 6:00 pm slot currently held by Westwood One talk host Mark Levin. Sanchez says, “It is a thrill to be dominating my daypart in the format and I feel my audience growing exponentially right now. It’s a pleasure serving the Las Vegas market with the legendary station KDWN as my flagship.”

Industry News

Dave Elswick Renews with Salem’s “The Answer” in Little Rock

Talk host Dave Elswick tells TALKERS magazine that he’s signed a one-year contract extension with Salem Media Group to continue hosting the 7:00 am to 11:00 am program on KDXE-FM, Little Rock “101.1 FM The Answer.” Elswick notes that he’s beginning his 23rd year as a talk host in the Little Rock market. He says that with COVID protocols now in the rear-view mirror, he’s returning to hosting live broadcasts of the state legislature’s general session. Prior to joining Salem, Elswick served with iHeartMedia at crosstown news/talk KARN-FM.

Industry News

Stan Norfleet Joins Sports Talk KBME-AM, Houston

iHeartMedia Houston announces that Stan Norfleet is joining KBME-AM, Houston “Sportstalk 790” as co-host of the 10:00 am to 12:00 noon program “Next Up with Stan Norfleet & Chris Gordy” beginning February 13. He takes over for ND Kalu who is leaving broadcasting to focus on his growing real estate business. Norfleet was an NFL prospect who played football at the University of Virginia and Texas Southern University. Norfleet worked for the Houston Texans and the Houston Rockets before transitioning into broadcasting as a host, analyst, and sideline reporter. iHeartMedia Houston director of AM programming Bryan Erickson says, “Stan brings amazing passion to everything he does. He has strong local ties and we’re thrilled to add him to the team.” Norfleet comments, “It is a tremendous blessing and honor to join the renowned iHeartMedia Houston family. I have long been a fan and avid listener of ‘Sportstalk 790’ and respect the history and contributions of its personalities. My affinity for Space City spans nearly two decades and I look forward to connecting with old friends and new listeners in the market.”

Industry News

Clyde Bass to Lead iHeartMedia’s New Texas/Arkansas Area

iHeartMedia names Clyde Bass area president for its newly formed Texas/Arkansas Area. The region consists of more than 48 stations across 10 markets. Bass is responsible for all operations in Beaumont, Waco, Bryan, McAllen and Corpus Christi, Texas and Fayetteville, Fort Smith and Little Rock, Arkansas, along with Wichita, Kansas and Springfield, Missouri. iHeartMedia division president Nick Gnau says, “I am so excited to add Clyde’s leadership to an already strong cluster of markets in Texas. Clyde’s passion for our industry, his knowledge of our products and the success he has shown through many roles with iHeartMedia make him the perfect fit to lead this newly formed Area. I look forward to seeing these areas continue to succeed as one.” Bass most recently led the Arkansas Area. He comments, “It’s been my honor to be involved for the last 10 years with some of the legendary stations that I grew up listening to here in Arkansas, and now to be reunited as area president with the team in Texas makes me even more energized over what iHeartMedia provides to advertisers and listeners.”

Industry News

TALKERS News Notes

iHeartMedia, Inc. announces that it will report its financial results for the fourth quarter of 2022 and the full year on February 28. The company will also conduct a conference call at 4:30 pm to discuss its financial results and business outlook. A live audio webcast of the call will be available on the Investors homepage of iHeartMedia’s website.

FOX Sports Radio unveils its plans for its 23rd annual Super Week coverage that begins Monday (2/6). Its sports talk programming will emanate from Arizona during the week, with “The Dan Patrick Show” originating from Scottsdale Stadium, “The Herd with Colin Cowherd” live from State Farm Stadium (2/9-10), and the rest of its lineup broadcasting from Radio Row at the Phoenix Convention Center.

SiriusXM is also broadcasting from Arizona during Super Week and will also broadcast the game itself, with subscribers able to hear the Kansas City Chiefs team broadcast, the Philadelphia Eagles team broadcast, the Westwood One national radio broadcast and a Spanish-language broadcast. SiriusXM NFL Radio hosts will broadcast during the week from Radio Row at the Phoenix Convention Center.

Industry News

Top News/Talk Stories for the Week of January 30 – February 3

The state of the U.S. economy and the Fed’s raising of interest rates by a quarter point was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the negotiations in congress over the United States’ debt ceiling, followed by the investigations into the possession of classified government documents by President Joe Biden, former Vice President Mike Pence, and former President Donald Trump at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.