Industry News

Techsurvey 2024: Listeners’ Views on AI in Radio

Jacobs Media’s Techsurvey 2024 surveyed more than 31,000 core radio listeners to gather their opinions about the use of AI by radio stations. President Fred Jacobs says, “Many radio companies have jumped on the AI bandwagon but with little guidance from their audience. This exclusive data from Techsurvey 2024 provides valuable feedback from partisans of 10 popular radio formats about their hopes and for now at least, fears of AI.” Fifty-eight percent of those surveyed were familiar with AI and of those, nearly one in ten (9%) uses its applications for personal, work, or school. Gen Z and Millennialim respondents are most likely to say they use it at least weekly. There’s a strong feeling the government will need to step in to provide legal guard rails for AI use. Three in four (75%) are looking for some form of regulation. In fact, more than a third (36%) believe AI will need to be highly regulated. That perception may be fueled by the upcoming elections this November. About half (51%) say they’re very concerned about how AI might affect this fall’s political races. Members of the Greatest Generation and Boomers are most fearful of how the technology might influence upcoming elections. When it comes to three applications for radio – AI hosts, AI-voiced commercials, and AI-voiced station IDs – the biggest pushback predictably is directed at the idea of radio using cloned voices to take the place of live talent. Three in four (75%) raise the red flag over this AI application. Concern lessens when it comes to AI voice technology being used to read commercials. Still, nearly four in ten (39%) say they have big issues with radio stations they listen to using AI in ads. Respondents are most open to the idea of AI voices being utilized on station identification. Overall, about one-third (34%) have no problem, but a similar sized group (30%) expresses major concerns with this use case for AI. Jacobs Media general manager Paul Jacobs remarks, “It is still early days for AI in radio, but broadcasters need to respect the many concerns voiced by core fans of the medium. Up to now, many decisions have been made in a vacuum. Now the audience has a voice. We’ll be tracking their perceptions in Techsurveys in the coming years as the technology matures. The format level data for AI should provide welcome feedback for radio managers trying to get a handle on AI.”

Industry News

Wayne Allyn Root Expands TV Presence

Nationally syndicated, Las Vegas-based talk radio host Wayne Allyn Root is now seen seven days aim week on Real America’s Voice TV network. Root, who hosts the weekend program “America’s Top Ten Countdown with Wayne Allyn Root,” is being added to the network’s weeknight schedule as his “The Root Reaction” airs weeknights from 10:00 pm to 11:00 pm ET beginning April 1. Root says, “My new show will be an America First, MAGA, in-your-face, heart-pounding, pedal-to-the-metal, balls-to-the-walls, 180 MPH race through the biggest news stories of the day.”

Industry News

Compass Media Networks Promotes Three Executives

Compass Media Networks promotes executives Robert Blum, Tyler Brewer, and Chris Kleiber, who will collectively oversee the content creation, production, and distribution of the company’s play-by-play sports platform. Blum, a 12-year veteran of the company, is named vice president & general manager ofim sports. He’ll continue to serve as vice president of affiliate sales for news/talk and sports. Brewer, a 14-year veteran of the company, is named executive producer – sports programming. Kleiber, a 10-year veteran of the company, is been named senior producer – sports programming. Compass Media Networks CEO/founder Peter Kosann comments, “For over 16 years, Compass Media Networks has set a standard of excellence for national play-by-play sports with Chris, Rob, and Tyler playing a vital part in our success. It is our pleasure to give these three talented executives their day in the sun, knowing that they will continue to work incredibly hard to carry on this tradition of excellence.”

Industry News

TALKERS News Notes

iHeartMedia Washington, DC announces an extension to their partnership agreement with D.C. United to produce radio broadcasts for all of the club’s 2024 Major League Soccer regular season matches, effective through the end of the 2024 season. All of D.C. United’s 2024 Major League Soccer regular season matches will be available live on WTSD-AM “1190 iHeart Sports DC,” 101.1 HD2, and the iHeartRadio App.

Cumulus Media’s Westwood One will broadcast live coverage of the NCAA Men’s Sweet Sixteen and the Men’s Elite Eight on Saturday, March 30 beginning at 5:00 pm ET with the pregame show and on Sunday, March 31 with the pregame show at 1:00 pm ET.  Westwood One’s coverage of the NCAA Men’s Final Four will begin on Saturday, April 6 with “The Final Four Show” at 3:00 pm ET and at 6:30 pm ET with the “Championship Monday” show prior to the National Championship Game on Monday, April 8. Westwood One is also broadcasting all of the games of the NCAA Division I Women’s Basketball Championship.

Industry News

Top News/Talk Media Stories for March 25 – 29

The presidential race was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the various legal battles facing former President Donald Trump, followed by the deadly Baltimore ship-bridge collision at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Alex Fife is This Week’s Guest on Harrison Podcast

The nearly century-long relationship between radio and the automobile has been a top of mind industry discussion since a number of car manufacturers ignited worldwide concern over their stated intentions to remove AM radios from the dashboards of new electric vehicles. Is this relegation of AM radio to obsolescence premature? Can FM radios and the expansion of this exclusion to gas powered vehicles be far behind? Alex Fife, VP Southeast operations for iHeartMedia‘s Total Traffic & Weather Network is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Fife, a 25-year veteran of radio’s reporting of news, traffic and weather, joins Harrison in an extensive conversation about the timely issue. Listen to the podcast in its entirety here.

Industry News

Gunhill Road Music Video on YouTube Flagged and “Shadow Banned” by Google for Containing Shocking Content

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The music video for the Gunhill Road song “Damn Scammers (Get Off My Phone)” has been flagged by the editorial powers-that-be at Google for containing “shocking” content. The video has, thus, been relegated to a covert censorship process on YouTube commonly known as shadow banning which drastically inhibits its ability to garner views and potentially go viral within the processes of the platform’s algorithms. The song and video make a powerful statement against the growing practice of scamming that is polluting the internet and sowing the seeds of distrust throughout modern society. TALKERS publisher Michael Harrison, a member of the heritage rock band and co-writer (with Steve GoldrichPaul Reisch and Brian Koonin) of the controversial song states, “When we wrote the song and created the accompanying video images, we knew that some folks – including the censors at Google – might find it troubling. But we were pretty sure that most people (and hopefully the folks at Google) would realize it is just provocative satire and not a literal call for violence. After all, we are only venting in highly dramatic fashion against a universally hated category of criminals who operate in the darkness of anonymity and are destroying innocent people’s lives. Perhaps we misjudged its potential impact. Regardless, we are neither withdrawing it from distribution nor apologizing for its alleged offensiveness. We realize this is not a First Amendment issue. Google and YouTube have the right to post whatever they choose. And for the most part, I love and am a big fan of YouTube. However, because of the enormous, borderline monopolistic power of Big Tech, it might eventually be considered a First Amendment issue.” The song and video presents scammers as hideously ugly, troll-like figures and calls for their deaths by firing squad, electric chair, hanging, burning at the stake, castration and being blown up by drones.

Media attorney and TALKERS associate publisher, Matthew B. Harrison – the video’s producer – states, “It’s like being silenced but without a whisper – shadow banning – an invisible barrier between your content and your audience. Social media platforms may limit the visibility of your content without any notification, causing confusion and frustration. Why does this happen? Often, it’s due to violations of community guidelines, albeit sometimes mistakenly. Do you think they’ve got people watching everything? No. It was most likely a bot. So, understanding context is not going to be at the top of its abilities. The solution? Regularly review the platform’s policies, engage with your content positively, and diversify your social media presence to ensure your voice is widely heard.”

To view the unedited version of “Damn Scammers (Get off My Phone)” (viewer discretion is now advised) please click here.

Industry News

Talk Media Industry Mourns Loss of “Popular Guest” Joe Lieberman

The death of former U.S. Senator Joe Lieberman (D-CT) yesterday (3/27) at the age of 82 sparked a wave of sad reaction across the talk media industry where he was fondly remembered as one of the most popular political guests during the height of his public career during the 90s and the first decade of the 2000s. During the turn of the century, he boldly straddled the boundaries between left and rightim ideology on an issue-by-issue basis – although infuriating his fellow Democrats on many an occasion. After leaving the Senate in 2012, he withdrew somewhat from the political spotlight to serve as an attorney in private practice and a college professor but remained outspoken on issues of politics and public policy. His most recent activities included founding the No Labels Group which condemns what Lieberman described as the “partisan polarization of our politics which prevents us from making the principled compromises on which progress in a democracy depends.” Lieberman said, “We need bipartisan leadership to break the gridlock in Washington that will unleash all the potential that is in the American people.” TALKERS publisher Michael Harrison had the opportunity to get to know Joe Lieberman very well while serving as a talk show host on Connecticut’s leading talk station, WTIC, Hartford in the early 1990s. Harrison states, “Joe Lieberman was always available at a moment’s notice to appear on the air with me during those golden days of talk radio’s modern era and it was apparent to me – as well as talk show hosts across the nation – that he wasn’t your ‘run of the mill politician’ who put party over country and avoided answering the tough questions. There was a profound honesty in his words and tone that inspired confidence, among even those who disagreed with him, that they were talking to a very solid, principles-based man.” Harrison continues, “Talk show hosts on both sides of the political divide loved him for his warmth, candor and accessibility.” Harrison concludes, “Al Gore would have been better served during his run for the presidency to have let Joe have freer reign over his media availability during the campaign, something the VP failed to do. Every request for Joe to be a guest – many of which were squashed – had to go through the Gore campaign which turned off a lot of Joe’s friends and admirers in both radio camps.”

In 2018, during the midpoint of the Donald Trump presidency, Michael Harrison scored a rare and illuminating interview with Joe Lieberman for his podcast and various platforms (including a “reunion” on WTIC).  Click here to listen. WABC, New York talk show host Frank Morano interviewed the former senator this past Friday (3/22) which is most likely his last radio interview.  Click here to listen.

Industry News

“No Sound Effect Added” – WBT-AM/FM’s Mark Garrison

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A day after being accused by the White House of doctoring a radio interview with Press Secretary Karine Jean-Pierre, WBT morning host and news director Mark Garrison tells TALKERS magazine that it’s not true and explains the station’s approach to the interview segment. “Regarding our interview with Karine Jean-Pierre. There was no sound effect added. She hung up the phone and there was immediately the sound of a dial tone. As for time, we had been told the day before that we would chat with her for anywhere from 5-10 minutes. She hung up just after six minutes. Our goal was to discuss several issues including the president’s mental sharpness because polls indicate that voters of both parties in our state are concerned about that. And we explained that point to Jean-Pierre.” Not surprisingly, the interview caught the attention of the talk media industry and Garrison appeared on FOX News Channel’s “The Ingraham Angle” with Laura Ingraham last night (3/27) to talk about the interview.

Industry News

Cumulus Extends Senior Notes Exchange Offer Deadline

Cumulus Media extends the expiration time in its previously announced Exchange Offer and Consentim Solicitation to exchange any and all of its outstanding 6.750% Senior Secured First-Lien Notes due 2026 for new 8.750% Senior Secured First-Lien Notes due 2029 to April 2, 2024. This offer will expire then unless extended or terminated. As of March 26, approximately $15 million aggregate principal amount of the Old Notes had been validly tendered pursuant to the Exchange Offer and Consent Solicitation and not withdrawn.

Industry News

AWMF Announces 49th Annual Gracie Winners

The Alliance for Women in Media Foundation announces the winners of the 49th Annual Gracieim Awards that celebrate outstanding achievements in media dedicated to women, by women, and about women across diverse platforms in news and entertainment. This year’s winners will be celebrated at AWMF’s annual gala on May 21 at the Beverly Wilshire in Los Angeles. Local and student award recipients will be honored at the Gracie Awards Luncheon on June 18 at Cipriani’s in New York City. See the complete list of this year’s winners here.

Industry News

Zoller Co-Host Pastor Rod Hughey Dies at 54

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Martha Zoller, host of “The Martha Zoller Show” on Jacobs Media’s WDUN-AM/FM, Gainesville, Georgia tells TALKERS magazine that her co-host Pastor Rod Hughey passed away after a brief illness on Wednesday (3/27). Hughey began hosting and filling in on WDUN in 2020. Zoller comments, “I met Rod through the organized protest in Gainesville during the George Floyd era. He put together law enforcement, Chamber of Commerce representatives, and community members to have open dialogue and to make sure something like George Floyd never happened in our area. I knew I had to talk to him after that.” In addition to his radio work, Hughey was pastor of the Atlanta Community Church, Gainesville campus and had been an active member of the community, serving as a chaplain for the Gainesville Police Department. He is survived by his wife, Vel, and children. Pictured above are (clockwise from top left): Zoller, Bill Maine, Hughey, and Senator Raphael Warnock.

Industry News

TALKERS News Notes

The Kansas House passes House Concurrent Resolution 5026 that endorses the Federal AM Radio for Every Vehicle Act. Kansas Association of Broadcasters president Allison Mazzei says, “The passage of this resolution tells Congress that Kansans want AM radio in vehicles. Radio serves as a cornerstone of communication, providing essential information and ensuring public safety across our state.”

A new eight-part podcast series titled, “Who Killed the Video Star? The Story of MTV,” debuts from Audacy Podcasts. The series explores the cultural history, impact, and phenomenon of MTV. It is hosted by former MTV VJ and Esquire editor-at-large Dave Holmes.

Audacy Pittsburgh raises funds to provide more than 276,000 meals for people in need through Greater Pittsburgh Community Food Bank. The “Giant Eagle Feed the Need Radiothon” – produced by news/talk KDK-AM, sports talk KDKA-FM, and their three music branded sister stations directly benefits those dealing with food insecurity in the Pittsburgh region. Audacy first launched the radiothon in April 2020 in response to the need during the COVID-19 pandemic and has helped provide upwards of 3.3 million meals in the past five years.

Industry News

Yesterday’s (3/27) Top News/Talk Media Stories

The aftermath of the deadly Baltimore bridge destruction; the presidential race and speculation about the RFK Jr factor; former President Donald Trump’s legal battles; the Israel-Hamas war and the UN’s accusing Israel of genocide in Gaza; the U.S. migrant crisis; NBC’s hiring-then-firing of former RNC chair Ronna McDaniel; Trump’s fund-raising Bible sales; and former U.S. senator and VP nominee Joe Lieberman dies at 82 were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Salem Media Group Releases 2023 Annual Report

Salem Media Group’s total net revenue for the full year of 2023 was $258.6 million, a decrease of 3.1% from the full year of 2022, according to its just-released annual report. The company saw operating expenses rise from 2022 to 2023 and took a considerable impairment charge on its long-term assets that factored heavily into it reporting a net loss of $43.3 million in 2023, compared to the net loss of $3.2 million it posted in 2022. Salem operated three business segments: broadcast, digital, and publishing.im The company states, “Net broadcast revenue decreased 3.7%, or $7.6 million, principally due to a $7.3 million decline in national and local spot advertising revenue. Spot advertising revenue has been declining in the industry due to reduced time spent listening, particularly on AM radio stations. Also, the political revenue decreased $3.6 million, or 61.5% to $2.3 million from $5.9 million. This decrease was partially offset by an increase in our broadcast digital revenue which increased $1.5 million or 4.1% due to increases from Salem Podcast Network, Salem News Channel and digital marketing services through Salem Surround. On a Same Station basis, net broadcast revenue decreased 4.0%, or $8.2 million, which reflects these items net of the impact of stations acquisitions and dispositions.” On the digital side, the company reports, “Net digital media revenue increased 0.7%, or $0.3 million. Net digital advertising revenue decreased due to Facebook algorithms that limit political content, the growing use of browsers that block third-party cookies limiting advertising, and the overall state of the economy that has weakened demand for advertising resulting in a lower number of advertisements and a reduction in rates.” Salem’s 2023 annual report can be found here.

Industry News

White House Accuses WBT, Charlotte of Manufacturing Controversy

According to a report in The Daily Beast, the White House is saying that Urban One’s WBT-AM/FM, Charlotte is “ginning up controversy” by claiming Press Secretary Karine Jean-Pierre hung up on newsim director Mark Garrison after he asked if President Joe Biden suffers from dementia. Garrison did ask Jean-Pierre that question and she responded, “Mark, I can’t even believe you’re asking me this question. That is an incredibly offensive question to ask.” Then, after presenting the president’s accomplishments, Jean-Pierre thanked Garrison and ended the call. The White House says WBT was given seven minutes as part of Jean-Pierre’s media schedule and that she ended the interview at that time. The White House also suggested that the station employed a bit of theater by adding a dial-tone sound effect to the end of the interview that its phones don’t make after a call ends. Read the Daily Beast story here.

Industry News

KTMY, Minneapolis’ “Lori & Julia” Show to End This Summer

Afternoon drive hosts Lori Barghini (left) and Julia Cobbs (right) told listeners yesterday (3/26) thatim they will end their program at the end of June. The two have hosted the afternoon show at Hubbard Broadcasting’s talk KTMY-FM “MyTalk 107.1” since 2002. Barghini and Cobbs – both in their early 60s – say they want more time for themselves. Barghini told listeners she started thinking about retiring after the death of her father last summer.

Industry News

Bold Gold Media Group Unveils Bold Gold Studios

Bold Gold Media Group announces the grand opening of Bold Gold Studios – a brand-new, state-of-the-art audio and video podcast and recording studio located in the newly renovated historic Liberty Theater, on Main Street in Liberty, New York. The company says that in addition to providing interested podcasters and content creators a place to make their audio and video magic, this studio will also serveim as a satellite radio studio for Bold Gold Media’s four local broadcast radio stations, including news/talk WVOS-AM/W223DB “Catskills News Talk 92.5 & 94.9.”  Bold Gold Studios will be available for lease opportunities, and offers brand new professional audio and video recording gear, with experts available to assist in recording, producing, and even marketing branded multi-media podcast or A/V productions. The company will hold a grand opening celebration on April 19. Bold Gold New York general manager Dawn Ciorciari says, “We are grateful to Bruce Davidson at the Liberty Theater for partnering with Bold Gold Media to create and manage this state-of-the-art studio in his historic building.  This studio will extend Bold Gold Media’s reach in Sullivan and the Catskills and serve as a new professional space for audio and video content creators.”

Industry News

TALKERS News Notes

Beasley Media Group Boston announces their newly minted, multi-year partnership with the Boston Athletic Association, the non-profit that organizes the Boston Marathon. This year both sports talk WBZ-FM “98.5 The Sports Hub” and WKLB “Country 102.5” will broadcast coverage of the race.

Audacy expands its relationship with Amy Poehler’s Paper Kite Productions with the launch of “Million Dollar Advice,” a weekly work and career advice podcast under the Audacy Podcasts and Paper Kite Podcasts banners hosted by Kim Lessing and Kate Arend.

SiriusXM subscribers will have access to the full 2024 Major League Baseball with live play-by-play calls of every game, as well as 24/7 news, talk and expert analysis on the exclusive MLB Network Radio channel.

Industry News

Yesterday’s (3/26) Top News/Talk Media Stories

The deadly Baltimore ship-bridge collision; the Supreme Court hears arguments on a national ban on the abortion drug mifepristone; NBC fires former RNC chair Ronna McDaniel after one week; the Trump Media firm deal; former President Donald Trump’s legal battles; RFK Jr chooses Nicole Shanahan as VP; the U.S. migrant crisis and the Appeals Court’s block on Texas’ SB 4 law; and the Federal Trade Commission investigates TikTok were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

WWO: Study Shows Radio Ads More Engaging Than TV Ads

This week’s blog from Cumulus Media | Westwood One’s Audio Active Group looks at data from a Mediaprobe study using electrodermal activity (via a special monitor attached to the respondent’s hand) to determine their reactions to ads in actual AM/FM radio segments. Mediaprobe says the electrodermal sensor “allows out-of-lab and real-time measurement of unconscious reactions to ads and mediaim content, providing an accurate assessment of the audience’s attentiveness and engagement.” Some of the key findings include: 1) Despite lacking “sight, sound, and motion,” AM/FM radio programming was +13% more engaging than Mediaprobe’s norm for television in the U.S. For advertisers, this means the AM/FM radio context for their ads has greater engagement than the TV context; 2) Overall, AM/FM radio advertising’s Emotional Impact Score (EIS) outperformed TV advertising by +12%. These new findings validate the recently released Dentsu/Lumen study, which revealed audio ads outperform video for attention and brand recall; 3) AM/FM radio news was the most impactful genre, consistently measuring as a high-quality contextual environment for advertising (+14% greater than Mediaprobe TV News norms and +8% than total AM/FM radio); 4) Mediaprobe audio benchmarks reveal the sound contrast between AM/FM radio programming and the ads drives higher attention and brand recall. For example, ads with music and jingles perform very well in spoken word programming due to the contrast; and 5) Creative best practices: Use female voiceovers, jingles, and include five brand mentions. See the blog post here.

Industry News

Todd Starnes Visits Huckabee Show on Book Tour

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Nationally syndicated talk radio host Todd Starnes (left) is pictured here with former Arkansas Governor Mike Huckabee (right) on Huckabee’s TBN and Newsmax television shows. Starnes is on a tour promoting his latest book, Twilight’s Last Gleaming: Can America Be Saved? (Post Hill Press 2023). He’s appearing on more than 40 programs around the country.

Industry News

No More “Puck & Jim” on Sports Talk KJR-AM/FM, Seattle

The midday “Puck & Jim” show – starring Jason Puckett (right) and Jim Moore (left) – at iHeartMedia’s sports talk KJR-AM/FM, Seattle is gone. Puckett explains how it all went down via a post to fans at X (formerly Twitter). “First off I want to apologize for being off the air for the last three weeks. These last few weeks have been the most exhausting and agonizing time of my life. I had been in contractim negotiations with iHeart – KJR since the start of January and in the last few weeks we mutually agreed that I would be off the air until we reached a deal… Both sides worked hard to get a deal done and the process was long and time consuming. Late last week I received the offer that I had been looking for and was excited and grateful to get back to work on Monday. However, a day after receiving the offer I learned that my partner Jim Moore was terminated as part of nationwide layoffs within the company. The timing of the move left me angry, sad, confused and conflicted… Many, many sleepless nights has led to my decision to part ways with the station and not seek a new contract. I’m a firm believer in loyalty and the treatment of others. From my perspective I couldn’t in good conscience continue to do the show despite my love to do so… This is not goodbye forever. The process has energized and motivated me to great lengths. Stay tuned because very soon I’ll deliver the same nonsense in a different form.”

Industry News

WPHT, Philadelphia Raises $109k for Veterans Charity

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Pictured above is the staff of Audacy’s news/talk WPHT, Philadelphia at the seventh annual “Talk Radio 1210 WPHT Radiothon” last Friday (3/22) that raised more than $109,000 for the Travis Manion Foundation which supports “programs, training opportunities, and events designed to empower veterans and families of the fallen and then inspire them to pass on their values to the next generation and the community at large.” Audacy SVP and market manager David Yadgaroff says, “Our WPHT listeners and advertisers are extremely passionate and generous, and we are so grateful for their contributions. Audacy Philadelphia is a strong supporter of the Travis Manion Foundation and the great work they do for veterans in our local community.”

Industry News

TALKERS News Notes

Good Karma Brands’ talk WAUK-AM/W266DR “101.7 The Truth” announces the 3rd Annual Tory Lowe Community Clean Up taking place on April 13. Spearheaded by 1:00 pm to 4:00 pm host Tory Lowe, the event encourages volunteers to join the station in picking up litter in Milwaukee neighborhoods. Lowe says, “This is what it’s all about. Getting together as a community, unifying, and giving back. This is a great opportunity to get to know our neighbors and take pride in the city we call home. A cleaner community is a better community.”

Mundo Hispano Digital partners with iHeartMedia in a deal that includes MundoNow’s audio network Oyénos’ slate of podcasts being distributed widely by iHeartPodcasts. MundoNow president and CEO Rene Alegria says, “We’re thrilled to embark on this transformative partnership with iHeartPodcasts, solidifying our commitment to amplifying LatinX voices in the audio space. This collaboration represents a pivotal moment for Oyénos Audio, as we combine forces to deliver captivating content and innovative marketing strategies that resonate deeply with our community. In today’s ever-evolving media landscape, we continue to strive to deliver compelling, informative, and engaging content to a large and significantly still underserved audience – bilingual and bicultural Latinos.”

FOX Nation debuts a new special titled, “Prisoner of Putin,” on Thursday (3/28), one day before the one-year anniversary of Wall Street Journal reporter Evan Gershkovich’s arrest and detainment in Russia. The special will provide an in-depth look into Gershkovich’s life and his courage and resilience throughout the last year. Contributions will be made by FOX News Channel senior correspondent Steve Harrigan, who was formerly based in Moscow, Wall Street Journal colleagues Gordon Fairclough and Paul Beckett, as well as Jeremy Berke and Sam Silverman, close friends of Gershkovich.

Industry News

Yesterday’s Top News/Talk Media Stories

Former President Donald Trump gets bond reduction from an Appeals Court; the aftermath of the deadly ISIS attack on Moscow; Israel rebuffs UN Security Council’s Gaza ceasefire vote; the presidential race; the U.S. migrant crisis; the Supreme Court to hear arguments on a Texas court’s suspension of the FDA’s approval of the abortion pill; the U.S. and U.K. sanctions against China over alleged Chinese government-backed cyberattacks; Florida bans social media for children under 14; and Sean “Diddy” Combs the subject of a Homeland Security investigation into human trafficking were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Gunhill Road Attacks Fraudsters with a Powerful New Rocker, “Damn Scammers (Get Off My Phone)”

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Gunhill Road, the timeless band that has been creating multi-genre rock and pop music spanning more than five decades, has released a stunning new song and video titled, “Damn Scammers (Get Off My Phone).” The piece – which is a no-holds-barred attack on the rise of scams and fraud in our society – is an advance release from the band’s forthcoming fifth album. Gunhill Road has developed a unique niche in recent years attracting tens of thousands of internet followers powered, in large part, by the attention and airplay given it on talk radio. New songs by the group typically debut on hundreds of radio talk shows sparking conversation about today’s pressing topics of news and social concern. The compositions feature clever, candid lyrics delivered in a highly musical and original way. The band consists of co-founding member/pianist/vocalist Steve Goldrich, longtime guitarist/vocalist Paul Reisch, noted Broadway theater instrumentalist/guitarist/vocalist Brian Koonin, and TALKERS publisher/vocalist Michael Harrison. The provocative video for “Damn Scammers (Get Off My Phone)” was produced by Matthew B. Harrison. The song, a powerful rocker marked by driving guitars, riveting keyboards, an exuberant group chorus and a compelling lead vocal by Brian Koonin, expresses the frustration we all face in an increasingly dangerous environment marked by the rising corruption of identity theft, charity scams, grandparent scams, imposter scams, mail fraud, romance scams, lottery scams, crypto scams, blackmail, phishing, and disingenuous institutions. Click here scammersvideo.com to see the video.  To arrange an interview with Michael Harrison to discuss the scam crisis, please email info@talkers.com.

Industry Views

Pending Business: Will Video Save the Radio Star?

By Steve Lapa
Lapcom Communications Corp
President

imWill video save the radio star? I hope so.

The tea leaves have become abundantly clear. Start understanding the impact of stand-alone video offered by your radio station or forever consider yourself outdated. Are you listening, all you great programming and production gurus out there in talk radio land. The up-and-coming generation is in line to take over and we had better start shifting the development wheels into hyper-gear today.

Everything new is new and everything old is suspect. Think about this:

1. How many times have you logged into Facetime or your favorite video platform purely for the sake of staying in touch? An entire generation is being raised on video calls and remote work. Can linear talk radio carve out a future in this video intense environment?

2. I can hear the old school managers barking, “There will always be in-car listening.” True, but commute times and days are changing regularly with remote work becoming the norm. In-car audio listening is changing before your very ears.

3. Have you digested the most recent research metrics? Sorry old schoolers, the days of 95% of homes listening to terrestrial radio are over. Ever watch the preschoolers ask Alexa or Google to read them a book?

4. Young parents under 40 are now limiting “screen time.” The key word is “limit.” Doesn’t that speak volumes?

How do we turn video integration into a sales winner for radio?

1. Stop denying the trend. Embrace the wave and ride it to profitability.

2. Focus on what sells. That “security camera” look in the on-air studio is embarrassing. Start having a real dialogue internally about what it takes to win dollars in this newly competitive world.

3. Reinvent yourself. Do not be slow to move forward. This video world moves at hyper speed and leaves laggards in the dust.

4. Not everyone will make the cut. Some of your talent will work better in the video world than others. Remember this is all relatively new to terrestrial radio. As your team navigates the way through these uncharted waters communication is critical.

The foundation is still solid. Many advertisers are comfortable with radio/audio that delivers the results they expect. Those advertisers are the rock-solid foundation every radio station needs. But eyes on the future are important as we all deal with single digit growth in competitive sales markets around the country.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Remember “The Book?”

By Holland Cooke
Consultant

imBefore the bound copy arrived – at which point all work stopped – Arbitron would send “Advances.” Even those topline numbers ground things to a halt, and had some PDs doing cartwheels, others out on the ledge. ‘Seems quaint now.

Back to the future: Measurement is continuous in bigger markets; and Nielsen Audio surveys other rated markets twice a year, and that Spring 2024 survey begins Thursday. But don’t tense-up. Nothing changes the day the survey begins. Radio listening is habit, earned before the sample is polled.

So even if your station doesn’t subscribe, figure that we’re all in Continuous Measurement mode, and do the 5 things that play the ratings game by its rules:

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1. Promote off-air, reminding existing listeners to keep coming back; and asking those who don’t to give you a try. It’s common for stations that do still promote off-air to show billboards and run TV spots JUST as “The Book” begins. Smart stations shopped smarter, when media were on-sale in January, inviting the sampling then that could be habit by now.

2. Keep ‘em listening longer each time. Just a few more minutes could earn another Quarter Hour of listening credit, although there’s little we can do to keep someone sitting still in a parked car. So…

3. Get ‘em back more times per day (“vertical maintenance” in consultant-speak); and…

4. Get ‘em back more days per week (“horizontal maintenance”); and…

5. Be more memorable, since ratings are a memory test. It is well-worth every effort to be as helpful and relevant and self-explanatory as possible. Tip: “You” and “your” are magic words. And be considerate. Listeners are mentally busy. Boil-it-down.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn. 

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