Pending Business: “Go F-Yourself”
By Steve Lapa
Lapcom Communications Corp
President
When it comes to advertisers who cancel, Elon Musk said it loud and clear at the NY Times Dealbook Summit, “Go F-Yourself.” He claimed advertisers who objected to content on X were “blackmailing him with money” by canceling ad campaigns on his X platform.
C’mon, Elon. I guess you never made the sales calls many of us have made pitching Rush Limbaugh, Howard Stern, or any of the many in talk radio who made the dreaded “no buy” list because an advertiser was alienated by their political lean, or content. Maybe Elon forgot that many advertisers feel the feedback of their customers and reflect customer input in their marketing dollars.
Many of us who made those sales calls tried to work alongside the content objections voiced by advertisers. The goal was to earn the advertiser’s dollars, not consider a cancellation as “blackmail.” A loud and clear, “Go F-Yourself,” was and still is the best way to kill the customer, torch the relationship, as your general manager, owner, stockholders, and about everyone including the wife and kids are amazed at your out-of-control rant.
Michael Richards, a.k.a. Kramer of Seinfeld fame, calls it “canceling yourself.” He should know. It seems after careful review Musk may be feeling the pain of his famous F-bomb message to “X” advertisers. Elon is now repackaging his pitch to include an A.I. component that could blunt those content objections. Will A.I. step in and keep the content compatible with the goals and objectives of those advertisers who cancelled X?
Wow, why didn’t I think of that? Eliminate good old-fashioned human judgement to understand the content the advertiser is identifying as incompatible with their goals. Maybe or maybe not. Think about how many of your advertisers listen to your talent and offer you, the seller, content feedback. Like the saying goes, many advertisers buy where they listen.
Back to the F-bomb comment. It is hard to be critical of one of the wealthiest people on the planet, but in this one instance, even a billionaire learned from his missteps. As time passed, perhaps cooler heads prevailed and those at X learned what those of us who made those early “no buy” list sales calls learned:
1. Advertisers who control budgets do not like to be told to “Go F-yourself”
2. Content cancellations are not “blackmail.” Those cancellations are based in:
a. Customer feedback
b. Advertiser culture
c. Misaligned goals
Next time you get the urge to blurt out your frustrations, remember a basic tenet of sales, “Never say anything that is too big to eat.”
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
about 25 million Americans — turn to Newsmax for their news at least weekly. Newsmax CEO Christopher Ruddy says, “Newsmax’s rise is even more stunning considering the newness of our brand, Big Tech efforts to thwart us, and several virtual TV distributors still keeping us from their subscribers.” Newsmax recently announced its plans for an initial public offering later this year with a listing on the New York Stock Exchange or Nasdaq.
sales Robin Sloan says, “I am delighted to welcome Jess Mott to AdLarge and the fwd. network. Her extensive experience and success in driving revenue growth and fostering strategic partnerships will be invaluable as we expand our digital capabilities.”
executives companywide. Beasley Media Group CEO Caroline Beasley comments, “We are very excited to be among the early users of SPECai. The technology is a game-changing tool for our sales teams to quickly and easily produce great-sounding spec spots for clients in minutes that don’t sound AI-generated, making them very compelling for advertisers. It’s amazing technology for our industry.”
presence over the coming months and until he becomes a legally qualified candidate are in accordance with New Jersey election law, applicable FCC guidance, and industry standards and best practices for such circumstances.” The question that the New Jersey Election Law Enforcement Commission has is because a gubernatorial candidate in the 2025 primary election must not knowingly accept a contribution in excess of $5,800 from a single source, is Spadea’s radio show – a valuable medium through which to campaign – an in-kind contribution that surpasses that monetary threshold? The Commission is requesting that Spadea appear before it at a hearing on June 26. The Commission has issued an Order to Show Cause at which time “Spadea for Governor, Candidate Spadea, and Townsquare Media shall appear and show cause before the New Jersey Election Law Enforcement Commission for consideration by the Commission as to why a determination should not be made that the candidate’s radio airtime is an in-kind contribution from NJ 101.5 or Townsquare Media and therefore subject to the contribution limit.” The same parties are ordered to file written responses by Monday (6/24).
vice president of sports Danny Freisinger on the company’s multiplatform content strategy and production. Kinard will continue to serve as vice president of sports programming and cluster director of operations for Audacy Washington DC that includes WJFK-FM “106.7 The Fan,” WTEM-AM “The Team 980,” and WIAD-FM “94.7 The Drive.” Audacy EVP and head of programming Jeff Sottolano comments, “We are privileged at Audacy to benefit from the best local sports content thought leaders in the country and Chris has distinguished himself through his leadership of WFJK-FM and WTEM-AM in D.C. over many years. I am excited to see Chris take on this new role and partner with our local and central leadership on further strengthening our unrivaled position in sports.”
president of operations Dave Milner says, “Alex is an extremely effective and capable leader. His track record in Houston has been outstanding, so it’s a logical progression for him to help lead both Albuquerque and Tucson.” Cadelago comments, “I am honored to have the opportunity to work with our amazing teams in Albuquerque and Tucson and am looking forward to building upon the success Jeff and Ken have achieved in these regions. I would like to thank Mary Berner and Dave Milner for their support in expanding my role with Cumulus, and Dan Bennett for his mentorship over the past 10 years.”
will kick off debate preview coverage with an early edition of “Jesse Watters Primetime,” followed by “FOX News Democracy 2024” at 8:00 pm ET with chief political anchor Bret Baier, anchor and executive editor Martha MacCallum, Dana Perino, Jesse Watters, and Sean Hannity from the debate’s spin room in Atlanta. The hosts will be joined by FNC senior political analyst Brit Hume and contributors Kellyanne Conway, Richard Fowler and Karl Rove. After the debate, Sean Hannity will host the 11:00 pm ET hour live on FNC from the spin room in Atlanta to break down the event and the public’s reaction.
sales manager. He most recently served as a senior digital account executive. Beasley Philadelphia cluster manager Paul Blake says, “Jim Antes’ leadership and passion have been a driving influence within our company, making him the perfect 
choice for director of sales. Jim’s ability to inspire and motivate his team, combined with his deep understanding of the market, positions him to lead our sales division to new heights. His exceptional ability to build strong relationships with both advertisers and employees has been instrumental in our success and will continue to drive our growth. We are equally excited to highlight Greg Beran’s rising star status as a digital leader. Greg has grown within our company, consistently demonstrating innovative thinking and a keen understanding of the digital landscape. His commitment to excellence and ability to drive digital sales initiatives have set him apart as a dynamic and influential leader. Greg’s promotion to digital sales manager is a testament to his hard work, creativity, and strategic mindset, all of which will play a crucial role in our continued success in the digital arena.”
as well as serving as news director for the Athens stations and anchor/reporter for sister news/talk WSB-AM/WSBB-FM, Atlanta. The Oconee Enterprise says Bryant “is known for not just delivering the news of Athens and Oconee on the airwaves but also interviewing political candidates, public figures and citizens who do something newsworthy, as well as hosting candidate forums.” 
Regularly Scheduled Newscast; James Golden a.k.a. Bo Snerdley – Best Editorial/Commentary; “Back the Blue – A Tribute to the NYPD” – Best Live On Scene; Curtis Sliwa
average downloads for shows that opt in. This month sees the inclusion of iHeart Audience Network podcasts and a lot of shows debuting on the chart for the first time. Some of those include “Stuff You Should Know” at #6, “The Breakfast Club” at #16, “The Clay Travis and Buck Sexton Show” at #26, “The Sean Hannity Show” at #63, and “The Jesse Kelly Show” at #84. 
the FCC’s requirement to do a foreign ownership review and Audacy’s request that the FCC grant a limited waiver of that review in order to more speedily exit Chapter 11. This request is under heavy scrutiny due to the political aspects of the case. Carr recently told the Post that the FCC should not allow a “Soros shortcut” – a term used by the Media Research Center in its Petition to Deny filed with the Commission – but must follow FCC procedure. Audacy argued in its opposition to the Petition to Deny that there is nothing unique about this request, saying that the FCC “granting a limited waiver deferring its foreign ownership review to facilitate a licensee’s prompt emergence from bankruptcy is consistent with the Communications Act.” Audacy adds that the notion that the limited waiver is new “completely ignores longstanding precedent establishing the Commission-approved special warrant process used in a number of prior transactions to allow licensees to emerge from bankruptcy promptly, while affording the Commission sufficient opportunity to review foreign ownership issues post-emergence.” 
two-hour special prior to the June 27th presidential debate from Atlanta. From 7:00 pm to 9:00 pm, Salem talk hosts Mike Gallagher, Dr. Sebastian Gorka, and Hugh Hewitt will “provide scene-setting commentary and analysis” and will interact with a live Atlanta audience. (The debate itself will have no in-studio audience and CNN is not giving Salem permission to broadcast the actual debate.) Mike Gallagher will host a 30-minute debate wrap-up beginning at 10:30 pm ET.
industry, and I’m delighted to welcome him to our board. His input will be valuable as we continue to deliver aid to our colleagues who are in desperate need.” Forgy comments, “I have always believed in giving back to the industry that has allowed me to be of service to local communities. Colleagues who have fallen on extremely difficult circumstances need and deserve our support. I am honored to serve on the board and contribute to the Foundation’s charitable mission.”
Mason, a visionary leader who has successfully guided our sports station for the past four years, is now poised to bring the same focus, passion, and energy to our news/talk station – ‘SuperTalk 99.7 WTN.’ With an exciting blend of local hosts delivering both local and national stories in an informative and engaging manner, Paul is ready to lead this station to new heights. As we recently launched the SuperTalk YouTube channel, we anticipate continued dominance in spoken word content under Paul’s steady guidance. I would be remiss if I did not at the same time thank Dan Mandis for his outstanding leadership of the station over the last 10 years. Dan has successfully managed both the station, especially through challenging times, and breaking news while maintaining hosting duties and we look forward to letting him settle into his weekday morning show.” Mason comments, “SuperTalk 99.7 WTN’s reputation in the news/talk format is among the elite. Dan Mandis has built a strong brand, and I look forward to working alongside not only Dan, but with the entire on-air staff (Chris Hand, Matt Murphy, and Brian Wilson), and our producers. The recent launch of SuperTalk TV has positioned WTN to continue to be a leader in news/talk. WTN has loyal clients and listeners, and we are committed to bringing stories, news, and opinions in a meaningful and engaging way. I’m humbled and thankful for the trust Allison Warren, Brian Phillips, and John Dimick have in me to lead spoken word at Cumulus Nashville.”