Monday Memo: “I Want to Be Seduced.”
By Holland Cooke
Consultant
Remember that song, by campy Leon Redbone?
If you’re doing a broadcast radio show, in this crowded audio arena, that’s your mission statement.
Tip: Round-off teases.
• I try not to scoff when I hear well-intentioned hosts dutifully plug something-coming-up “in seven minutes” or “at three fifty-three,” as though listeners were taking notes.
• Do make an appointment with listeners for what’s coming up. But simply, creatively, say that it’s “coming up.” Spare busy motorists the math with non-round numbers. When life’s a blur, nobody thinks they can wait seven minutes.
• Yesterday, a voice-tracking DJ on a 60s/70s/80s station sounded lots less robotic when he said “Years before ‘yadda-yadda-yadda,’ there was ‘Obladi Oblada,’ and the Beatles will sing it right after Fleetwood Mac” into “Say You Love Me.” He owned me for the next seven minutes.
Talking: Ditto. Tell me how I’ll be rewarded for not wandering-off. Especially effective: a question which includes “you” and/or “your,” the Magic Words.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
WCBS 880 Final Tribute
“This Old House” Personality Roger Cook Dies. 
In the opinion of TALKERS publisher Michael Harrison, we are entering an era in which it is possible – even likely – for robot voices generated by artificial intelligence to replace at least some human talk show hosts, especially in the wake of relentless corporate cost-cutting by radio’s largest companies. On the music radio side, the process of “voice tracking,” although initially controversial, has become a widely employed budget-tightening process. However, voice tracking still employs organic talent to generate the verbal content.
AI, on the other hand, bypasses the human element completely. In a guest appearance yesterday (8/22) on the Manny Munoz mid-morning show on WIOD, Miami, in which the subject of AI was being discussed, Harrison said, “AI is upping the bar. If talk show hosts don’t stay on their game and avoid relying too heavily on the talking points – if they are not creative thinkers and leaders – they can easily be replaced by computer operators.” Harrison continued, “It won’t be too long from now – actually, it is already possible – that two robots could be having a plausible conversation if both have been fed all the talking points.” Harrison explained, “Each robot will have instant access to all the existent talking points at the speed of light. Robots are already beating human experts at Jeopardy or chess. The only thing a robot can’t do – at least for now – is to be creative outside the realm of what already exists in cyberspace. That’s the challenge facing anyone who wants to be a live traditional radio talk show host in this coming brave new world.” Harrison’s appearance on WIOD was part of his ongoing talk radio “Obsolete Slobs” tour in which he’s been promoting the Gunhill Road music video “Artificial Intelligence (No Robots Were Injured in the Production of this Song” (www.
Audacy has announced a series of weekday programming updates for BetQL Network, the company’s network of sports betting content heard across its broadcast portfolio and digital platforms. Joining the network are Brad Evans, Sam Panayotovich and Femi Abebefe. 
The non-profit arm of the Bold Gold Media Group, the Bold Gold Broadcast & Media Foundation, which supports educational programs that help students prepare for careers in broadcast journalism, has announced this year’s signature event will feature author and historian, Jack Warren, as keynote speaker. Warren’s recent book, “Freedom: The Enduring Importance of the American Revolution” will serve as this year’s theme. Attendees will receive a complimentary signed copy of the book. The Ninth Annual Event and Dinner will be held on Friday, September 20th at 6:00 pm in the Keystone Grand Ballroom at Mohegan Pennsylvania in Wilkes-Barre, PA. Bold Gold president (and former TALKERS Humanitarian of the Year award recipient) Vince Benedetto tells TALKERS, “This year’s event will be an uplifting and inspirational examination of the extraordinary beginnings of the United States. The American Founding continues to be one of the most shining moments in human history, and its continued understanding is critical to the preservation of our civilization. We’ll also be highlighting and celebrating the enduring importance of our cornerstone rights of free speech and a free press.” The Bold Gold Foundation will also be honoring Northeast Pennsylvania business leader and philanthropist, Christopher Hackett, with The Atlas Award for Citizenship. Those interested in attending or sponsoring the event can make reservations online at: 
As the iconic run of legendary WCBS Newsradio 880 in New York City draws to a close after 57 years of service to the Big Apple, the storied outlet presented a live special called “WCBS 880 News: The People, the Moments, and the Events that Shaped Our Lives,” running today (8/22) between 10:00 am and 1:00 pm (still on air at press time). The event will replay this weekend. Familiar voices such as Charles Osgood, Charles Kuralt, Wayne Cabot, Deborah Rodriguez are just some of the hundreds of larger-than-life personalities to call the station home for more than half a century. While live anecdotes and tributes poured in from former on-air anchors and staff, the only news elements that ran during the time were weather and traffic. A party atmosphere blared every time the studio door opened. Wayne Cabot, hosting a portion of the morning, drew attention to this by saying, “And as you can hear from the newsroom, our own colleagues are not listening to us – as usual.” The radio station’s owner, Audacy, will keep the 24/7 all-news format in New York with 1010 WINS. The call letters WCBS will retire and emerge as ESPN New York and WHSQ-AM on August 26.
Since leaving his lofty media perch on the FOX News Channel in 2017, news/talk media commentator Bill O’ Reilly has been flourishing as an author, entrepreneur, and independent talk media personality. He continues to turn out chart topping best-seller books – his latest title: Confronting the Presidents (St. Martin’s Press 2024) – and his website 
IBS National Conference Set for 2025. The Intercollegiate Broadcasting System (IBS) has announced its annual conference will be coming back to New York City next year. Set for March 7-8, 2025, the nation’s longest running, largest and most important gathering of college radio broadcasters will be held again at the Sheraton Times Square in the heart of Manhattan. Organizers have plans in the works for activities like additional sessions and tours during the day on Thursday, March 6 as well. Early registrants can save big bucks. $109 per person for up to 10 attendees, then the rest of your staff goes for free! This offer ends October 15, (and then prices and group deals go up). TALKERS publisher Michael Harrison, who was a featured speaker at last year’s conference says, “One of the most dynamic scenes in radio today connecting the present with the future is playing out on college campuses across the nation. Professional broadcasters interested in the future of this medium and industry should attend this event. I always come away from it invigorated and inspired.” For more info on IBSNYC 2025, please 
Sterling Shines in Philly. In the first two months since the debut of “Sterling Every Damn Night” on WPHT, Philadelphia, the quirky 9:00 pm – 12:00 midnight talk show hosted by Walter M Sterling (a.k.a. legendary media consultant Walter Sabo) has been gathering jaw dropping metrics. The show has delivered five times the total share of audience 12+ since the same time last year and has proven to be formidably competitive in every key news/talk radio demo. What makes it so interesting on an industry level is its departure from the standard left-right partisan politics that dominates the news/talk format. It covers what is described as “nightly life” – such as the trouble with customer service, in-laws, schools, and romance. What one talks about with their best friends is what the show discusses. Features on the show include listener calls, plus “People of Walmart,” “True Detective Stories,” and new perspectives on current events: Sterling had the first interview with a citizen of Ukraine while bombs were going off, and a Tel Aviv bus driver sharing thoughts on America’s alleged lack of support for Israel. The show is designed for guards up all night in the building lobby, people getting done with second shift, going on third shift, cramming for finals or trying to get the baby to sleep. This is a show that deserves radio industry attention.
Audacy’s legendary station 830 WCCO, Minneapolis is planning a series of special endeavors to celebrate its 100th anniversary, including a double album with commemorative content, a gubernatorial proclamation and a grand centennial event. As part of its century-long “good neighbor” heritage, WCCO will also donate the proceeds from the double album release and centennial event to four of its non-profit partners: 
Beginning on September 3 at 12:00 noon ET, Bloomberg Radio, will begin broadcasting its 24-hour all business news format on Beasley Media Group’s 92.9/WBOS-FM HD1.
Starnes Media Group will broadcast a six-hour election night special hosted by nationally syndicated talk star and radio station owner Todd Starnes. “Election Night Across America With Todd Starnes” will include co-anchors Ben Deeter of Starnes’ KWAM, Memphis along with Mary Walter and Robyn Pfaffman. The show will feature top newsmakers, candidates, live reports from presidential campaign headquarters and calls from listeners. The one-time special is available free of charge to radio stations across the nation. Starnes is a well-respected conservative voice and a member of the TALKERS Heavy Hundred. For information on broadcasting the show, contact 
Cumulus Media has appointed Zach Lyons as co-host for afternoon sports radio show, “Blaine and Zach,” on its Nashville outlet WGFX-FM (104.5 The Zone). Lyons joins co-host, Blaine Bishop, former Tennessee Titans safety and a four-time Pro Bowler. Bishop retired following the 2002 season capping an outstanding 10-year NFL playing career, featuring nine seasons with the Titans franchise. In addition to the weekday show, Lyons will join Brent Dougherty, Lucas Panzica, and Kevin Dyson as co-host of the station’s Titans postgame show, “Titan Talk Back.” Lyons is best known for co-founding broadwaysportsmedia.com and for hosting the popular sports podcast, “Football and Other F Words,” which will join the podcast lineup on the 104.5 The Zone Podcast Network.
Cumulus Media’s Westwood One Presents National Audio Coverage of the 2024 College Football Season. Westwood One will present national audio coverage of the 2024 college football season. Highlighting Westwood One’s schedule of 16 regular season games will be matchups with top-20 teams including the University of Georgia, Ohio State University, the University of Texas, the University of Oregon, the University of Mississippi (Ole Miss), the University of Alabama, the University of Missouri, the University of Tennessee, Clemson University, and defending national champion, the University of Michigan as well as the Black College Football Hall of Fame Classic between Virginia State University and Benedict College. Postseason games will include the SEC Championship Game, the annual Army vs. Navy Game, and the FCS Championship. In his first year with Westwood One, Nate Gatter will serve as play-by-play announcer. He will be joined by former University of Minnesota tight end and eight-year NFL veteran Derek Rackley, in his 11th season with Westwood One.
Eric Trump Tells WPHT, Philadelphia Host Dom Giordano the DNC is “Dark.” With Pennsylvania being such an important swing state in the presidential race, WPHT, Philadelphia 12:00 noon – 3:00 pm host Dom Giordano’s program has been a major destination for prominent Republicans on the campaign trail. On Monday (8/19), Giordano (“the dean of Philadelphia talk radio”) hosted GOP VP nominee J.D. Vance and yesterday (8/20), he was visited by Eric Trump. Trump, whose wife Lara Trump is co-chair of the Republican National Committee, told Giordano, “Compared to the positivity of the RNC, the DNC was all so dark, depressing and unbearable [for Lara and I] to watch.”
VSiN, The Sports Betting Network, has announced updates to its leadership, including the promotion of Miles Gwyn to COO. In this new role, Gwyn will manage the network’s day-to-day operations, overseeing content production, distribution and advertising partnerships, technology, compliance, and infrastructure.
As part of this new management structure, Brian Musburger takes the role of president/chief business officer and Bill Adee becomes CEO. In addition, VSiN has promoted Stephanie Kamerschak to executive producer, responsible for overseeing talent schedules, managing producers and associate producers, and arranging promotional content across platforms. Most recently, Kamerschak was coordinating producer at VSiN and previously held senior producer roles at DraftKings and ESPN.
weekly radio listeners and 80% of weekly radio streamers – are actively tuning into election news on the radio. Audacy says, “It’s more than just staying informed; these listeners are inspired to make their voices heard at the polls. Local radio is essential for these audiences, with 74% saying it helps them grasp how election results impact their communities. For many, radio is the pulse of the nation’s agenda. Nearly half (46%) of listeners have been following election news closely for over three months.” 
media platform to tout home improvement e-commerce as heavy AM/FM radio and podcast listeners are more likely to shop online; 2) AM/FM radio generates significant incremental reach for home improvement TV campaigns: Recent TV campaigns for The Home Depot saw significant lift in reach with the addition of AM/FM radio, especially among younger demos; 3) AM/FM radio generates three times the sales lift of TV in a historic Nielsen TV and AM/FM radio sales effect study for a home improvement retailer; and 4) Home improvement media plans are overweight on linear TV and underweight on audio: The optimized plan should consist of 45% AM/FM radio, 30% linear TV, and 24% podcasts. 
on Monday, September 2. The new sports talker will feature the FOX Sports Radio lineup in addition to the Sacramento-based program, “The Rob, Anybody, and Dawn Show,” (Rob Williams and Dawn Rossi) in morning drive. Station general manager Kurt Bagelmann says, “Lotus is ecstatic to deliver a game-changing experience to Northern California listeners by combining the market’s most iconic morning show, ‘Rob, Anybody & Dawn,’ with the powerhouse lineup of FOX Sports Radio. This dynamic one-two punch, now available for the first time on both AM and FM, is poised to redefine the sports radio landscape in Sacramento.”
treat an aneurysm, according to his family. Farley began his career in New York at 1010 WINS and would hold numerous positions in New York and network news over the years, including as managing editor at ABC Radio Networks. He is best remembered for serving as vice president of news & programming at all-news WTOP-FM, Washington from 1996 through his retirement in 2013. He worked as a news consultant after leaving WTOP and lived in Florida with his wife Jo. 
contract. Bartholomew tells TALKERS, “After two successful years where my show increased the numbers of the previous, political show by as much as 350%, I have re-signed with News Talk 820 and 93.3 WBAP in Dallas, TX. So, I’ll be holding down the 9a-11a slot for at least another 2 years.” 
story that was used in a Google ad to read: “Harris Picks Tim Walz – 215,000 MN Families Win.” WDAY says it wrote no such headline. Hallstrom tells The National Desk, “They lied to everybody who saw that ad, and they misled them into believing that there is a news organization, with a 100-year history in our community of doing good solid journalism, that not only took sides in a political debate, if you will, but also openly performed cheerleading exercises on behalf of that candidate in their news headlines in their story. That’s wrong.” Washington, DC television outlet WJLA-TV writes, “A source familiar with the Harris campaign’s advertisement team told Axios the campaign buys ads with news links to give more context to voters searching for information about Harris.” Hallstrom responds to that saying, “I don’t care what their intent was or what they were hoping to do. All I care about is what happened to us. We have reporters in our newsroom who have been working in this market for decades to build their credibility as an objective and unbiased reporter.” 
operators who contributed with greatness to the radio industry and have since passed away. The eight radio legends take their place in the Radio Hall of Fame immediately are: Chuck Blore – On-Air Personality; Alan Colmes – On-Air Personality; Charlie Douglas – On-Air Personality; Jim Ladd – On-Air Personality; Maria Martin – Journalist; Byron McGregor – On-Air Personality; Percy Sutton – Executive; and Rusty Walker – Programming Executive and On-Air Personality. The Radio Hall of Fame will recognize its 2024 class of inductees at the 2024 Radio Hall of Fame induction ceremony on September 19, at the Omni Nashville in Nashville.