Audacy Releases New Rules of Podcast Advertising
Audacy releases its new State of Audio: The New Rules of Podcast Advertising report that “explores how advertisers are rethinking podcasting.” Some of the key findings of the report include: 1) Mid-sized podcasts deliver a 22% lower cost per action (CPA) than celebrity shows; 2) Listeners are 27% more likely to be influenced by topic experts than well-known celebrities; 3) 64% of 
Gen Z now consumes podcasts monthly, positioning the generation to become podcasting’s largest audience; 4) 57% of Americans both watch and listen to podcasts, underscoring the rise of the creator ecosystem across audio and video; 5) And while listeners embrace AI for behind-the-scenes production, they remain wary of AI replacing the human voice and connection at the heart of podcasting. Audacy says the takeaway from this report is that podcast advertising is shifting from buying reach to buying influence – with trust, expertise and community becoming the real currency. See the full report here.
Mentoring and Inspiring Women in Radio, Inc announces that Tracy Walker, general sales manager at Connoisseur Media’s Saginaw, Michigan station group that includes news/talk WSGW-AM/FM, is the 2026 mentee selected for the Speak Up! Mentorship Program. MIW says that the program was developed in partnership with Media Staffing Network and the late Laurie Kahn. It’s a year-long mentorship created for a woman working in any department within a small to medium radio market.
(9/14). Khan most recently served as anchor at WPTV-TV, West Palm Beach. She’d also hosted shows on Newsmax and America’s News Voice Network. KCMO program director Pete Mundo says, “KCMO Talk Radio is making a strong commitment to Kansas City by continuing to invest in live, local programming. Miranda is a smart, engaging voice who brings years of media experience and deep Kansas City roots, and she knows how to connect with listeners and drive meaningful conversations. Her addition strengthens our commitment to delivering the news, opinions, and discussions that matter most to Kansas Citians every day. We are excited to welcome Miranda home to KC.”
more than 45 years. Beasley Philadelphia VP and market manager Paul Blake says, “Scott has brought tremendous knowledge, thoughtful leadership and a deep commitment to excellence to ‘The Fanatic.’ He understands what makes sports radio meaningful to its audience and has always been generous in sharing his insight with those around him. Scott was key in The Fanatic’s growth, and he helped position the station well for its next chapter. We are deeply grateful for Scott’s contributions and congratulate him on an outstanding career and a well-earned retirement.” During Masteller’s career he served with are ESPN Dallas, ESPN Radio, and WBAL, Baltimore, plus stops in Portland, Salt Lake City, and Lexington, Kentucky.
THANKS to all who offered feedback about my most recent column. 
WABC Radio brought together broadcasting legends, entertainers, civic leaders and political figures Friday night at Cipriani 42nd Street for its 9/11 & Freedom 250 Gala, commemorating 25 years since the September 11 attacks while also recognizing America’s 250th anniversary.
keep his interview with a Senate candidate off the air shows just how far this Administration’s campaign of censorship and control has gone. This is now the second time in a matter of months that a late-night host has disclosed they had to bury an interview because of FCC intimidation, and there is no way to know how many other editorial decisions across the country have quietly been shaped by this same pressure. No host, local affiliate, or network should have to weigh federal retaliation before booking a guest for a newsworthy interview. Any attempt to pressure broadcasters into self-censorship undermines both press freedom and the public’s right to hear from candidates in their communities seeking public office.
up $1.6 billion (+0.9%) from the firm’s April 2026 estimate of $184.5 billion and approximately 9% year over year from 2025. BIA predicts that 6.5% of that ad spend will go to over-the-air radio and digital radio – about $12.2 billion. BIA says the increase is driven primarily by higher political ad spending heading into the midterms, along with continued strength in mobile.
while playing venues such as the Bitter End and TV shows like “Midnight Special,” the band has gained a multi-generational fan base over the past six years due in large part to exposure on talk radio. Talk show hosts have been attracted to Gunhill Road’s engaging themes, sharp lyrics, and provocative YouTube videos that tackle the hottest issues of the day. These include the rise of idiocy, scourge of scammers, threat of censorship, dangers of AI, noise of politics, cruelty to animals, aging, and more. Since 2020, more than 1,500 talk shows, stations, and networks have aired Gunhill Road songs in whole or part, extracted segments for bumpers, and interviewed a member about its provocative messaging.
Now, Papa will rejoin Lund daily from 12:00 noon to 1:00 pm for “Lunch with Papa” – part of Lund’s 10:00 am to 2:00 pm show. Additionally, Papa will present “Niners Updates With Greg Papa” twice weekly that will air during KNBR’s morning drive and afternoon drive shows. Cumulus regional VP Larry Blumhagen says, “Greg Papa is a Bay Area icon in sports broadcasting. His name and voice are synonymous with sports in this market. That connection is even stronger when speaking about the San Francisco 49ers. We are excited to have Greg back on air sharing his insights about all things Niners, and more!” Papa comments, “I’m thrilled to be back on ‘The Sports Leader’ and even more thrilled to be working with my good friend John Lund again. Let’s do this!”
Vikings. The host of the program will be WSCR-FM, Chicago personality David Haugh and will feature a panel of NFL experts including former Bears coach Dave Wannstedt, former Packers kicker Mason Crosby, former Lions (and Packers) offensive lineman T.J. Lang and former Vikings linebacker Chad Greenway. It will aur Sunday mornings on WSCR-FM; WXYT-FM, Detroit; WSSP-FM, Milwaukee; and WCCO-AM, Minneapolis. In addition to the Sunday morning broadcasts, video episodes will drop early on YouTube every Friday evening. Audacy sports format VP Mitch Rosen says, “The NFC North features some of the most passionate fanbases and intense rivalries in all of football. By combining David Haugh’s signature hosting with the firsthand perspective of four iconic division figures, ‘Inside the North’ delivers unmatched context and insider access to these markets every single week.”
at 76 after a battle with cancer. Stone hosted the station’s “Open Line” show from 8:00 am to 11:00 am daily. KSCJ program director Justin Barker tells KTIV-TV, “Charlie was always a consummate professional and did everything to the best of his ability, lit up every room and had great charisma and great talent to be able to talk to anybody, to be able to welcome anybody.” 
platforms, AM/FM radio, including over-the-air and radio streams, accounts for 70% of the time spent with ad-supported audio sources in the car. Edison says, “Podcasts rank a distant second, accounting for 11% of ad-supported in-car audio time. Streaming music accounts for a significant amount of in-car audio time, but most of that listening is ad-free. When we filter consumption by ad-supported platforms, streaming music comes in third at 10%. Music and music videos on YouTube close out the fourth slice of the pie at 7%. Note that Share of Ear captures listening by everyone in the car, not just the driver.”
When in doubt, I recall smart quotes from people in our business who are successful, well paid, kind, and future oriented. I have always focused on what’s next rather than what’s been. These observations drive good results:
wide range of disciplines, from News Programs, Documentaries, and Talk Programs to On-Air Talent, Craft, and Entertainment. Specialized category groups spotlight groundbreaking work in Digital, Podcast, and Audio Book content, while Programming Formats and Promotion/Open & ID recognize the creative standards and imaging innovation driving radio forward.” New York Festivals EVP Rose Anderson says, “Here’s to Radio – the original social media. Awards do more than keep score: they honor creative excellence, mastery of craft, they can change your life, and they offer an opportunity to take your place in industry history!” 
last week after motorcycle crash. A Facebook tribute from the station for 64-year-old Steve Gretsch said, “Steve wasn’t just part of KLFD. In a lot of ways, he was the voice of it — mornings, local sports, more commercials than any of us could count. If you called in, if your kid’s game got a shoutout, if you just needed to know what was happening in this town — chances are, Steve told you.”
iHeartMedia’s WFLA, Tampa and is also heard on WIOD, Miami. It features Gorman (left) and Dana McKay (right) with news anchors Nathalie Rodriguez and Chris Trenkman. iHeartMedia NTS brand coordinator and SVP of news and AM programming Florida Region Grace Blazer says, “Ryan and Dana bring an authentic connection to Florida and a unique ability to tackle the biggest stories of the day in an entertaining way. We’re thrilled to bring the show to Orlando and continue WFLA’s legacy of delivering trusted news and engaging content.”