TALKERS News Notes
RADIO HITS DIGITAL MILESTONE. The radio industry has reached a significant milestone in its digital transformation, hitting $2.1 billion in digital revenue in 2024, according to the latest annual digital benchmarking report from RAB and Borrell Associates Inc. The 13th annual report highlights the increasing role of digital advertising in stabilizing the industry’s financial outlook, with digital revenue now accounting for nearly 25% of the average radio station’s total income…..SPEAKING OF YOUTUBE.Shelly Palmer reports: Shortly after it launched, YouTube changed the way we consumed video. It grew powerful in tandem with the evolution of smartphones as it redefined our video viewing experiences. Now, YouTube has transcended its original form factors to officially become a television-first platform. CEO Neal Mohan revealed that viewers now watch more than one billion hours of content on their TVs every day, surpassing mobile viewing. For the past two years, YouTube has been the most-watched streaming service in the U.S., according to Nielsen. The shift toward TV screens is no accident. YouTube has redesigned its TV app to function more like a traditional streaming service…..SUPER BOWL AUDIENCE HITS HISTORIC HIGH. An estimated 127.7 million viewers tuned in for Super Bowl LIX (2/9) according to Nielsen, making it the largest audience for a Super Bowl and for a single-network telecast in TV history. Super Bowl LIX aired on FOX, FOX Deportes and Telemundo and streamed on Tubi from approximately 6:42 PM ET to 10:16 PM ET. This flies in the face of all other pop culture media trends which follow a pattern of fractionalization…..AAR CONTINUES TO GROW. 
The syndicated “Armed American Radio” live stream hosted by successful broadcaster-Second Amendment defender Mark Walters is now available Monday through Friday 4:00-5:00 pm ET and Sundays 8:00-11:00 pm ET on You Tube at Armed American Radio, on Rumble at Armed American Radio, on Facebook Live at Facebook.com/armedamericanradio, on X (Twitter) @aarmark and www.armedamericanradio.com. Now streaming the live video feed on multiple platforms for viewers, the show’s podcast just crossed 20 million downloads last week.
iHeartMedia St. Louis announced today (2/11)that media veteran Libby Nolan has been named market president, effective immediately. Nolan will oversee all aspects of sales and programming for the St. Louis cluster, driving business strategy and revenue growth. A highly respected veteran with 30 years in the radio industry, Nolan’s expertise spans programming, sales, marketing and executive leadership, giving her a well-rounded perspective on the evolving radio landscape. She will report to John Karpinski, division president for iHeartMedia. “Libby’s exceptional leadership, extensive industry knowledge and passion for innovation have driven tremendous local growth across both our radio and digital offerings. With experience spanning nearly every role in a radio station, she is uniquely positioned to lead from a place of deep understanding and drive continued success,” said Karpinski.
iHeartMedia Seattle’s Sports Radio 93.3 KJR-FM, announced (2/10) the debut of the new “MJ in the Midday” show, effective immediately. “MJ in the Midday” will broadcast weekdays from 10:00 am – 1:00 pm. MJ in the Midday’s host Marc James, started his sports talk radio career in Miami and Fort Lauderdale in 2004. His career highlights include afternoon drive host for an ESPN radio affiliate in Tampa, FL, WFNZ afternoon drive radio host in Charlotte, NC and morning host on 92.9 “The Game” in Atlanta, GA. His radio career led him to a TV studio anchor position for New England Sports Network (NESN) in Boston, MA, where he also hosted shows on WEEI radio station. Since 2020, James has worked for Sports Talk Florida covering sporting events in the Tampa Bay area and throughout Florida. He also hosted a college football podcast on the BLEAV Network. “Sports Radio 93.3 KJR-FM is literally my dream job,” James tells TALKERS. “I am honored and eternally grateful to become part of this legacy station and its extremely bright future in Seattle.” 
“Marc James joining our family is big for us,” said Rich Moore, VP of programming for iHeartMedia Seattle. “We’re extremely excited to be bringing in a new passionate voice to the Seattle market. Marc’s experience and love for our market will win our listeners over for years to come.” “We’re excited to welcome Marc James to the iconic call letters of KJR,” said Mark Glynn, area president for iHeartMedia Washington. “Marc’s infectious energy plus his dynamic and engaging personality will bring an exciting new spark to Seattle sports talk.”
Mix-minus is handled internally by Gagl. Since guests or reporters are using equipment they are already familiar with, Gagl is accessible to everyone. Even if no conferencing is desired, Gagl provides a simple way to bridge the audio from computer and smartphone browsers to Comrex codecs, avoiding the need for a hardware codec in the field.
Audacy, Inc. announced the resignation of chief financial officer, Rich Schmaeling, effective immediately (2/10), to pursue other business opportunities. Schmaeling will remain available to the company as needed to ensure an orderly transition of his responsibilities. 
Audacy will not name a new CFO in the near term. “On behalf of the entire team, I would like to thank Rich for his contributions to Audacy,” said Kelli Turner, interim CEO and president, Audacy. “We are well positioned with the finance team in place.” Schmaeling joined Audacy as EVP, chief financial officer in 2017.
Just hours after the series of devastating wildfires broke out in Los Angeles, iHeart LA and the Dream Center – a resource center focused on providing support to those affected by homelessness, hunger and crisis – launched a national and local media campaign that asked local listeners to contribute essential items and cash to support those affected by the fires, many of whom had lost everything. 
What followed was an outpouring of love and support that exceeded any expectation, and which – thanks to the generosity of friends, neighbors and communities – has become one of the largest grassroots giving efforts in iHeart’s history.
The Miami Marlins announced this morning (2/7) the hiring of Jack McMullen as the lead play-by-play announcer on the Marlins Radio Network. McMullen takes over for Kyle Sielaff, who is the 
iHeartMedia announced today (2/6) that longtime executive Bobbie Loesch has been named market president for Pittsburgh, effective immediately. The company is home to six iconic stations with a powerful cross-platform presence delivering a diverse range of music, talk, and news formats. As market president, Loesch will oversee all aspects of operations in Pittsburgh, including sales, promotions and programming. She will report to D.J. Hodge, division president for iHeartMedia. Hodge tells TALKERS, “Bobbie has been an instrumental and driving force behind the success of our Pittsburgh cluster for over 20 years, and her leadership and vision make her the perfect fit to lead the team into the future.” Loesch joined iHeartMedia Pittsburgh in April 2004 as an account executive. She was promoted to VP of sales in 2012, and most recently served as a SVP of sales for seven years. She began her career as an AE for Townsquare Media from 1998-2004 and is a graduate of Liberty University. “I am genuinely honored to be appointed to this role and deeply appreciate the trust placed in me to lead this exceptionally talented team. My colleagues, our partners and our audiences are the cornerstone of our success,” said Loesch. “I am excited to build on our achievements and further elevate our dominance in the market, and I’m eager to continue to help brands harness the unmatched reach, scale and efficiency that only iHeart can deliver.”
Edison Research announces the Top 50 Podcasts in the U.S. based on reach for Q4 2024 among weekly podcast listeners age 13+. The list ranks podcasts based on total audience reach from 
Since then, he has solidified his position as a major radio host with notable audience share growth on flagship 77WABC in New York (41% year-over-year) and impressive weekly TSL of 1 hour and 15 minutes*. “I am looking forward to connecting every day with listeners in markets all across the U.S.,” Golden tells TALKERS. “During The Rush Hour, we take a look at events that occurred during the day, but we also take a break and have a little fun, too.” “James has attracted a loyal audience that continues to grow,” stated John Catsimatidis, owner of Red Apple Media, Red Apple Audio Networks, and 77WABC Radio. “Many of his listeners remember him from the Rush Limbaugh days, but the audience growth he is experiencing is solely on his own talent. His insights on politics, combined with his love for talk radio, has made him a phenomenal success.” In addition to “The Rush Hour,” Golden hosts a three-hour syndicated Saturday morning program, “The James Golden Show,” which launched into syndication last June. The show has amassed more than 30 affiliates, including five in the Top 50 DMAs. Both programs originate from the Red Apple Audio Networks flagship station, 77WABC Radio in New York. For information on any of Red Apple Audio Networks’ syndicated shows, stations may visit 
The intersection of copyright and fair use remains a gray area for media creators, especially in music. Two cases – Pop Smoke’s use of an interview clip in “
To say that I am excited about the forthcoming Intercollegiate Broadcasting System (IBS) conference coming up in New York City on Friday March 7 and Saturday March 8 is an understatement. I am proud that TALKERS has taken on the role of “presenting sponsor” of the entire event and that this year’s iteration of the annual “TALKERS” conference will be taking a unique and groundbreaking turn toward the future of radio-oriented broadcasting within the context of the industry’s leading youth-oriented gathering.
If professional radio is truly concerned about an aging audience and a deteriorating “farm system” from which to recruit new talent, it’s time to connect with the largest concentration of young broadcasters and listeners found on the planet in America’s dynamic campus radio station and communications department scene.
WGN AM 720, Chicago today (2/5) announced a multi-year extension with morning show host Bob Sirott who is heard 6:00 am to 10:00 am weekdays. “Management has given me a terrific on-air and behind-the-scenes team, plus freedom to do whatever I want,” Sirott tells TALKERS. “That’s why waking up at 4:30 am is fun now. Actually…that last line is a lie.” Sirott has been the station’s morning drive host since 2020. The station reports, listeners can expect to hear hyper-local stories along with news and conversations related to health, tech, business, travel, entertainment, lifestyle, and where to find the best Chicago-style hot dog. “Bob’s work ethic, focus and character is the stuff of legends in the broadcast industry,” said WGN Radio vice president and general manager Mary Sandberg Boyle. “He’s an excellent communicator and continues to strategically engage and connect with the WGN Radio audience daily. Bob is one of the best in the business and we’re proud to have him as part of the WGN Radio team.” Generations of Midwesterners have grown up with lifelong Chicagoan Bob Sirott whose acclaimed broadcast career spans five decades as a radio host, DJ and television news anchor. Sirott is a national Emmy award-winning journalist who received a 2022 Dante Award from the Joint Civic Committee of Italian Americans and a 2022 Silver Dome Award from the Illinois Broadcasters Association.
Cumulus Media today (2/5) announced the promotion of Yancy McNair to senior vice president of engineering, effective April 1. McNair will oversee Engineering, Telecom, Real Estate, and Purchasing for the company, and will report to chief financial officer, Frank Lopez-Balboa. McNair, a 21-year veteran of Cumulus Media, rises from his role as VP of technical operations. He assumes leadership responsibilities from Conrad Trautmann, chief technology officer, who will retire at the end of March 2025 after a successful 25-year career with Cumulus Media.
Louisville Public Media (LPM) has announced (2/4) that it is launching a new talk show, “On Track” – a new three-day-a-week, 30-minute interview-based show, on February 10. “On Track” will air Monday-Wednesday at 6:00 pm on WFPL, Louisville between “All Things Considered” and “Marketplace,” two of NPR’s flagship national news programs during core listening hours. It will also be available as an on-demand podcast. The interview-driven show is set to dive into the issues shaping Louisville and Southern Indiana. LPM sources tell TALKERS, “In an effort to amplify and deepen the conversation around the biggest topics in our community, the show will connect with public officials, community leaders and everyday people about the challenges and triumphs happening in Louisville and Southern Indiana. It will work to keep the civic conversation ‘on track.’ Its host, veteran broadcast journalist Ayisha Jafer will explore topics with people from across our diverse community that challenge the traditional sound of public media. Scheduled topics include: the state of downtown Louisville, the loneliness epidemic, business development and its impact on neighborhoods, finding love in Louisville, how the pronunciation of Louisville came to be and more.” With the addition of “On Track” to WFPL’s on-air schedule, some programs will shift. “Marketplace” will now air Monday-Friday at 6:30 pm. “Today Explained” will move to Thursday and Friday at 6:00 pm.
pm on Saturday, March 8 in the heart of the iconic IBS gathering. It will feature an array of six sessions with 16+ luminary industry speakers (to be named shortly) including a keynote address, fireside chat, and four panel discussions that will tackle such topics as “Launching and Managing a Career in a Changing Media Industry,” “Old School, New School, Next School: Learning from Each Other,” “Radio’s Place in a Digital World,” “Finding and Delivering Truth in an Age of Misinformation,” and much more. TALKERS will also serve as the Presenting Sponsor of the entire IBSNYC 2025 event.
A series of new studies from Advertiser Perceptions reveals national marketers are increasingly confident in the economy, will advertise more, and anticipate new product launches at record levels. Each month, Advertiser Perceptions, a leader in providing research-based strategic market intelligence for the advertising and ad tech industries, surveys 300 executives involved in media brand selection decisions who will spend a minimum of 1 million dollars in ad spend over the next 12 months. This week’s Cumulus Media | Westwood One Audio Active Group® blog outlines the key findings, examining the outlook national marketers have on the economy:
As the excitement builds for Super Bowl LIX, Audacy has positioned itself to be the “go-to audio home” for football fans nationwide. With flagship stations 96.5 The Fan (KFNZ-FM) in Kansas City and Sports Radio 94WIP (WIP-FM) in Philadelphia, the company is set to provide fans with in-depth analysis, exclusive interviews, and live play-by-play coverage of the big game on February 9. Additionally, six Audacy sports stations and Audacy’s newly launched BetMGM Network will broadcast live from the radio row, to provide listeners the latest updates, expert insights, and exclusive interviews throughout Super Bowl week. And with Westwood One’s national broadcast on 20 Audacy sports stations, the plan is for fans across the country not to miss a moment. Audacy tells TALKERS, “Whether on the air or on the free Audacy app, listeners can tune in for every snap, every score, and every story leading up to and following Super Bowl LIX.” Please click