iHeartPodcasts’ “Stuff You Should” Know Hits 3 Billion Downloads
The popular curiosity show “Stuff You Should Know,” hosted by Josh Clark and Chuck Bryant, surpasses the three billion download mark, according to iHeartPodcasts. The program was launched by Clark and Bryant in April 2008 to explore a variety of topics such as science, history, pop culture, conspiracy theories and more.
Clark says, “Chuck and I started this series with a passion for curiosity and had no expectation of ever being a leading podcast. It’s incredible to reflect on the last 14 years and see how much we’ve grown as creators alongside our listeners. We’re immensely grateful to our fans and iHeartMedia in helping us reach this incredible milestone, and it’s energizing and motivating to think about the show’s future success.”
stations. In the bigger picture, Fischer writes, “Today, no one radio host commands the same level of power and influence that Limbaugh did, but a number of new voices are emerging — blending the reach of traditional and digital platforms — and collectively proving to be more powerful in shaping conservative opinion for younger audiences.” TALKERS magazine publisher Michael Harrison is quoted in the piece saying, “The world is changing and there are questions as to how Limbaugh, had he lived and remained healthy — based upon his mindset and his approach to the business — would have remained as pertinent as he was. He was not as flexible when it came to social media and some of the other forms that it takes right now to be a media presence as opposed to just a radio presence.” 
#6, Cumulus Podcast Network’s “The Dan Bongino Show” at #19, and The Ramsey Network’s “The Ramsey Show” at #22. This latest ranker shows the Top 50 Podcasts based on weekly audience reach and reflects two significant updates to the service. Edison says the sample has been expanded to include weekly podcast listeners age 13-17. This measurement allows podcast producers and networks to understand the teen segment of the Gen Z podcast listeners. The Q4 ranker includes increased sample size implemented last year, which allows for more recency in reporting and robust cuts of data. The latest ranker includes measurement from the previous two quarters with a total sample size of 10,597 weekly podcast listeners age 13+.
Digital closed out January reaching over 3 billion total multiplatform minutes – compared to CNN.com’s 2.4 billion – and 1.8 billion total multiplatform views – compared to CNN.com’s 1.5 billion. FOX adds that the FOX News Mobile App reached 6.5 million unique visitors in January, surpassing the CNN Mobile App for the first time since October 2021, which saw 5.6 million unique visitors. When it comes to multiplatform unique visitors, FOX News Digital came in second with 109 million, compared to CNN.com’s 140 million. 
and action. Aimed to raise awareness and share stories of inspiration, the partnership will also extend to grassroots action as Audacy will connect with Special Olympics programs across the country to support, volunteer, and get involved with programmed events. Jackson says, “I’ve taken my CBS Sports Radio show on the road the past two years with Special Olympics to promote diversity and inclusion. With the Media for the Movement Tour, we’ve popped up at more than 50 college campuses and professional sports teams to support this message. I’m thrilled to bring together Audacy and Special Olympics for programming that will encourage and inspire on a broadened level.”
sold-out schedule, and is part of an emerging genre of progressive hosts seen regularly by loyal political talk media consumers. Only 39, Pakman has been a practitioner of progressive talk media since his early 20s. “The David Pakman Show” started in August 2005 as a community radio program called “Midweek Politics” in the basement of WXOJ’s studio in Northampton, Massachusetts. Today, it is a daily internationally syndicated politics and news talk show airing on radio, television, and the internet, as well as on Free Speech TV via DirecTV and DISH Network. Pakman is a naturalized citizen of the United States having moved here with his family at the age of five from Buenos Aires, Argentina. Harrison and Pakman discuss the rewards and challenges – financially and otherwise – of multi-platform digital broadcasting.
“while AM/FM radio represented only 16% of the media budgets, AM/FM radio generated 25% of site and search traffic.” Further, it discovered that “AM/FM radio delivered +58% greater site traffic than its share of spend. In contrast, TV delivered -11% less conversion lift than its share of the budget.” A Nielsen sales effect study of a campaign for a major retailer matched Portable People Meter panel data with credit card data to reveal how TV and AM/FM radio impacted sales. The AM/FM radio-only segment, those consumers only reached by the AM/FM radio campaign, had 3 times the sales lift of the consumers reached by the TV ads. Consumers only exposed to the TV ads generated a +4.6% sales increase. Those who saw both the TV ads and the AM/FM radio ads had a +4.8% sales lift. The segment only exposed to the AM/FM radio ads had an outsized +13.4% increase in sales. 
revenue performance for the markets automotive category; and unifying iHeart’s approach to markets automotive across the space. He will oversee an automotive advertising business that consults with thousands of tier 2 and tier 3 automotive clients across the iHeartMedia enterprise. iHeartMedia EVP sales and operations John Karpinski says, “There is no success without a successor, so I’m really excited for Joey to take the reins of the iHeart automotive markets division. Throughout the years, Joey has not only shown himself to be an amazing leader by driving measurable success for clients and iHeart but has also proven to be great at ‘coaching up’ his team. I’m excited for Joey to build on the success he’s had on the West Coast with our entire automotive organization.”
the Birds’ loss to the Kansas City Chiefs in Super Bowl LVII, Audacy tells the Philadelphia Inquirer that this Friday (2/17) will be Cataldi’s final show. On Monday, the midday team of Joe DeCamara and Jon Ritchie take over as the morning drive show. The Philadelphia Business Journal reports that WIP brand manager Rod Lakin says Cataldi’s final show will feature a career retrospective and appearances from “old friends.”
Sawyer is promoted to media relations and affiliate sales manager. In her new role, Sawyer adds expanded Radio Media Tour outreach to her station relations duties. And in the Superadio Boston office, Dianne Cook is named operations and distribution manager overseeing both the affiliation process and distribution. Superadio president Eric Faison states, “These appointments are well deserved. Dianne, Raphael and Kim are invaluable contributors to the success of the company and have been integral in maintaining the high standards in customer service and quality programming that are synonymous with Superadio.”
“This endeavor marks an exciting introduction into gamification and monetization for PodcastOne, its host talent, and advertisers allowing them to create or sponsor relevant and topical content for fans that will reside on PodcastOne.com. MiniGames created by PodcastOne show hosts will also be distributed across the vast VersusGame MiniGames Network which includes over 900 verified hosts.” PodcastOne president Kit Gray says, “Our partnership with VersusGame is another way for us to capitalize on fan engagement. It’s a wonderful opportunity for us and for our hosts to engage with fans in an interactive way. Offering users the chance to win financially, while also generating internal revenue is a win for everyone. Bringing gamification into the PodcastOne world brings our listeners into our shows in a whole new way. Now they get to engage directly with show hosts and participate in the conversation. It elevates the listener’s experience like never before.”
If you float a trial balloon, expect it to be shot down.
I asked ChatGPT, “What IS ChatGPT?”
deployed consistently over time can reinforce a visual and verbal brand identity and enhance brand recall” in a radio ad by 17% and in a podcast by 14%. Regarding voice, the study concludes that the most significant and consistent driver for success is the use of multiple voices. Ads with multiple voices increase recall by 10%. Audacy SVP of research and insights Idil Cakim says, “The study, based on an incredibly rigorous design that combines content analysis and survey methodologies, spans creative elements in OTA and podcast ads, across auto, financial service, CPG, and entertainment categories. It shows the impact of creative element choices on how brands are perceived and stay top of mind. And how sonic messaging ushers consumers through the purchase funnel to purchase.” 
the love story of intrepid French scientists Katia and Maurice Krafft, who died just as explosively as they lived – capturing the most spectacular imagery ever recorded of their greatest passion: volcanoes. The radio tour will fill up fast, so book your interview with director Sara Dosa now 
three- to five-minute long messages each weekday. Ice-T says, “I’ve always enjoyed sharing motivational quotes and words of wisdom to help people better their lives. I started sharing quotes on social media and my fans loved it so much, they wanted me to share it daily. Through this new podcast with iHeartPodcasts, I hope these quotes will reach the right people and bring them up to speed on the daily game of life.”
grateful for the support Newsmax is receiving from radio hosts, wanted to speak out directly to the medium further explaining his position. (NOTE: Newsmax also has a footprint in the news/talk radio space as syndicator of the daily Rob Carson midday program.)
bets in their ruthless pursuit to get new customers hooked on their products. In the years since the Supreme Court legalized sports betting, these unfettered advertisements have run rampant, with betting companies shelling out billions to ensure they reach every screen across America. These ads pose a particularly dangerous threat to adolescents and young adults unaware of the risks involved in gambling, and to individuals prone to addiction.” New York State Broadcasters 
Association, Inc president David Donovan states, “We oppose legislation that bans both mobile sports and casino sportsbook advertising in the United States. Advertising is essential to educate consumers in this highly competitive market. The tax revenue generated by sports betting has helped to finance essential government services for citizens throughout New York State. It has stimulated local economies in areas lacking job opportunities. Advertising revenue from these ads helps broadcast stations meet the needs of their communities by financing local news and public affairs programs. A ban on sports wagering advertising prevents all responsible adults from receiving information about a legal product in New York, raising significant constitutional issues. There are more effective options available to address issues concerning problem gambling and protecting children. We look forward to working with Congressman Tonko to explore these options.”