Katz Radio: New Data on Marketer Misperceptions
Katz Radio presents more data that supports the notion that radio’s effectiveness is misperceived by marketing professionals. The report cites data from Nielsen’s Global Annual Marketing Survey that asked
marketers about perceived media effectiveness in which radio came in last place, behind all measured traditional and digital media types. According to Nielsen’s global ROI benchmarks, radio delivers the second highest return for advertisers, second only to social media. Nielsen’s ROI benchmarks show radio delivers higher returns for advertisers than all other other traditional media. While radio is perceived to be less effective than digital media, it delivers an ROI +30% higher than video and display, and +70% higher than search and CTV. See more about the study here.
“Godzilla Wins,” that airs Saturday mornings from 9:00 am to 11:00 am ET. John Fredericks says, “Coach Vince is a tremendous asset to our weekend sports broadcast. He has built an enormous fan base in a short period of time. His insight and knowledge of professional and college sports is enlightening and uncanny. Most importantly, Vince is a dedicated mentor and teacher whose keen analysis engages and informs our listeners as well as our younger contributors, whose careers in broadcasting we are dedicated to growing.” JFMN programming is heard on 23 radio stations, plus via multiple streaming platforms including YouTube Live, Rumble Live, X-Live, GETTR Live, and JFMN.TV.
tirelessly reporting from along the river between Kerrville and Centerpoint, Texas, “delivering succinct and informative reports on NewsRadio 1080, additional Audacy stations, and various CBS affiliates across the country. His Texas State Network reporting includes hourly newscasts reaching over 100 affiliates in 86 markets.” KRLD brand manager and Audacy news/talk foremat vice president Drew Anderssen says, “‘NewsRadio 1080’has been a critical lifeline for Texans. Our commitment to timely and essential news, weather and traffic information never wavered in the early days of this tragedy, over the 4th of July holiday weekend, and we are committed to continuing our compassionate and impactful coverage in the days ahead.”
station’s morning show alongside Brian Mazurowski, who continues hosting the morning show. Other changes include David Bellavia’s show airing an hour earlier (9:00 am to 1:00 pm), and Tom Bauerle’s afternoon drive show beginning an hour later at 3:00 pm. The station also adds FOX News Radio programs “Will Cain Country” (7:00 pm to 8:00 pm) and “FOX Across America with Jimmy Failla” (8:00 pm to 10:00 pm), as well as FOX News hourly reports. 
called, “For Radio Geeks Only,” and will feature Sirott and Landecker reminiscing about their time working together as music DJs from 1973 to 1980 on WLS-AM. Sirott says, “We played the hits and had more fun than humans should be allowed to have. Besides the music, there were encounters with stars, personal appearances with fans and endless stories to go with it all.”
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Sterling, who hosts a Saturday afternoon sports talk program on 77WABC, will provide play-by-play of the game, as well as the Little League pre-game. This event includes pre-game activities for families including meet-and-greet opportunities with 77WABC on-air personalities and sports legend Dwight Gooden, Fastest Pitch and Home Run Derby contests, Kids Zone, Sports Memorabilia Silent Auction and more! Red Apple Media owner John Catsimatidis says, “Shriners Children’s gives hope to children and their families across the country and around the world, regardless of their ability to pay. At WABC Radio, we are proud to partner with Shriners Children’s and, together, provide a fun-filled day for our community while supporting this great mission.”
and the “AAR Daily Defense Hour” join the programming at Omni Broacasting’s WTKE in the Ft. Walton Beach-Destin, Florida market. Additionally, the “Armed American Radio” show is being distributed by CRN Talk to cable systems operated by Cox Communications, Optimum TV, and Xfinity Stream.
postseason and select Spring Training games. KMOX recently integrated new Cardinals coverage, including the “Gas House Gang,” airing weekdays at 12:00 noon and the “Red Bird Rush Hour” airing weeknights at 5:00 pm. Audacy SVP and market manager Becky Domyan says, “This collaboration is a testament to our commitment to delivering the content our community loves, and with KMOX now on FM, we’re even more fired up to bring every single game, plus exciting new programming, to more fans than ever before.”
MLB Draft hosted by SiriusXM’s Dani Wexelman and Grant Paulsen with former MLB general managers Jim Bowden and Jim Duquette. SiriusXM will also cover the Home Run Derby on July 14 beginning with a Media Day show at 2:00 pm ET. The All-Star Game will be broadcast on July 15 with pre-game coverage starting at 5:00 pm ET. 
morning drive personality Travis Justice in January of this year. New in morning drive are Heather Burnside (who moves from the PM drive show) and Alec Busse hosting “The 1st Quarter.” Ken Miller and Trent Condon continue in the 12:00 noon to 2:00 pm slot, and program director and personality Sean Roberts partners with Lucas Strain for the afternoon drive “Off the Bench” show. Overtime Iowa – a “best of the day” program – airs from 5:00 pm to 6:00 pm.
monthly audience. In fact, the top eight spots are the same as the May ranker, including FOX Audio Network’s “FOX News Hourly Update” holding on to the #5 spot. One move of note is Salem Podcast Network’s “The Charlie Kirk Show” jumping 12 places to the #19 rank. 
and companies seeking to hire, especially among passive job seekers who are less likely to use job sites: Nine out of 10 job seekers are reached by ad-supported audio. Over-the-air AM/FM radio reaches nearly 80% of active and passive job seekers. Six out of 10 active job seekers are reached by podcasts; 2) AM/FM radio streaming’s audience growth has surged among job seekers: Since 2021, AM/FM radio streaming has soared in usage among both active and passive job seekers. Six out 10 active job seekers are reached by AM/FM radio streaming; 3) Passive job seekers outnumber active job seekers by +50%. Active job seekers are growing: The optimal source for filling positions are passive job seekers who outnumber active job seekers by +50%. Active job seekers have surged from 15% in 2018 to 24% currently; and 4) Advertising works: There is a very linear relationship between ad spend, share of voice, ad recall, and market share. The greater the ad spend, the greater the ad recall and market share. 
manager Steve Finateri says, “Ryan Ermanni is not only a seasoned broadcaster with deep roots in Detroit media, he’s also a longtime fan of WJR. His passion for Detroit, his engaging on-air presence, and his respect for what WJR represents make him a perfect fit for our team.” Ermanni comments, “I am so honored to be a part of the WJR daily lineup. I’ve always considered myself just a regular guy from the neighborhood who happens to have a really cool job. The WJR call letters mean something to me, as they do for many people who have grown up in our city and our state. I hope to build the same trust and connection here on WJR as I did at FOX 2. I’m not your typical newsman. I wear my personality on my sleeve, and I react to stories the way someone might if they were sitting at home or in their car. We joke that I’m a “man of the people” — and honestly, I take that as the highest compliment. What you see is what you get. So, if you spot me around town, don’t be shy – come say hello.”
move to appease the Administration and secure regulatory approval of a major transaction currently pending before the FCC. For months, it has been clear that this lawsuit was entirely meritless, just like the complaint now before the Commission. The transcript and video of the 60 Minutes interview with Vice President Harris show no evidence of wrongdoing, only the standard editorial judgments used across the news industry to ensure clarity and brevity. Had Paramount chosen to fight this in court, they would have prevailed on the facts and the law. But instead of standing on principle, Paramount opted for a payout. That decision now casts a long shadow over the integrity of the transaction pending before the FCC. Given the extraordinary public interest in this deal, the novel legal questions raised by the lawsuit and its resolution, and the repeated calls from lawmakers for transparency, I once again urge the FCC to bring this matter before the full Commission for a vote. Approving this transaction behind closed doors and under the cover of bureaucratic process would be a shameful outcome that denies the American people the transparency and accountability they deserve, especially when press freedom is at stake.”
strengthen America’s tower and telecom workforce. We will deliver on all of this by implementing smart policies while carrying out a massive and comprehensive deregulatory agenda. As we do so, we will be guided at the agency by a few simple ideas. For one, we will keep the Gretzky test front and center. We want to keep our eye on where the proverbial puck is going, not where it has been. For another, we are going to take a first principles approach. Just because a regulation has been on the books for 30 years, we are not going to keep it there simply out of a sense of inertia. For still another, we will focus on competition as it exists today. The old regulatory silos have been breaking down for quite some time, so the agency must move forward with a keen understanding of today’s converged markets. We are going to focus on outcomes, rather than process to nowhere. We are going to have a bias towards action. After all, delay has an unappreciated economic and social cost. We are going to push for simple, clear rules, rather than complex and bespoke frameworks. And we are going to support U.S. businesses and domestic onshoring.” 
years in that role. Snow doesn’t say much about his departure other than to post to his X account, “It’s been real, WBAL! On to the next great adventure! Thank you all for being part of a wonderful chapter of my life!” WBAL’s website doesn’t reveal what the station plans to air in the PM drive daypart.
moving the program to airing live. Buddy Shula’s new Buffalo news/talk station WUSW “1270 The Patriot” debuts this weekend and will be a new affiliate station for the show. Also, current affiliate WTIC-AM, Hartford moves the program to airing live in the 12:00 noon to 3:00 pm daypart.
made last year’s mingling of student and professional broadcasters such a resounding success. The dates are set for Friday, February 20 and Saturday, February 21. TALKERS founder Michael Harrison states, “There are exciting things happening at the radio stations and communication departments of high school, college, and university campuses across America. These institutions and creative outposts embody a spirit emanating from its practitioners as well as its audiences that bode well for the future of general radio, talk media and digital communications. This tremendous source of talent, ideas and energy has been burgeoning right under the noses of our professional industry for years. It’s time to harness that obvious synergy at this pivotal juncture.” More details including agenda, registration, hotel and sponsorship information will be posted in TALKERS in the coming weeks. Save the dates!
for our station. Your material is used throughout the day on several different broadcasts. This individual in this position is also an overall ambassador for our brand, and is expected to also work at special events, and alongside our sales staff promote the station to Northwest Newsradio clients. The perfect candidate has a minimum of two years’ experience in large market media, is proficient and aggressive in social media, is an excellent writer, and embraces using digital platforms (podcasting, streaming audio, streaming video) to promote the Northwest Newsradio brand. Candidates need to submit an audio demonstration of their on-air ability with their resume, along with a sample of radio news writing. Candidates should also be prepared to take a writing test if requested. 
news/talk WIND-AM. On Tuesday she posted, “After 15 1/2 years at WIND AM560 radio, due to staffing reductions, today was my last day on the air. I am still processing this but I am happy to announce I have launched http://AmyJacobsonLive.com where I will be hosting a weekly podcast, posting behind-the-scenes blogs, livestreaming.” Jacobson has been co-hosting the morning show with Dan Proft who appears to be continuing the program solo. 
contributor to CNN. Jennings says, “We’re going on offense. Every day, I’ll take calls, interview big names, and take the fight directly to the liberal machine. It’s time to bust the narratives and bring back some plain old common sense.” Salem SVP Phil Boyce comments, “Scott Jennings is a disruptor. He’s the Lone Ranger of the CNN panel, armed with facts and fearless in delivery. He doesn’t just survive in hostile territory — he dominates. Now, with a national platform on Salem, Scott becomes a daily fixture in the battle to save the country.” Jennings new show replaces “The Jack Posobiec Show” in the SRN live broadcast slot, while Posobiec continues as a force on SPN with exclusive podcast content.