Industry News

TALKERS 2023 is an Advance Sellout. However, Standby List Placed in Operation

TALKERS 2023, the 26th annual installment of the talk media industry’s iconic gathering, is an advance sellout. However, at the suggestion of several industry professionals still wanting to attend, there will be a standby list in operation until 12:00 noon ET on Thursday, June 1 which will operate on a first-come, first-served basis, as (and if) cancellations occur. Potential attendees in the New York area interested in being put on the list should call Barbara Kurland at TALKERS at 413-565-5413 or email her at info@talkers.com.  According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS Conference in theim past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakers and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work diligently to keep this event within those parameters. It is only open to people who work within or are associated in some way with the talk media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 65 luminaries from the talk media industry are set to speak at a content-heavy day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. TALKERS publisher Michael Harrison adds, “People attend this seminar not only to see and hear the speakers… they come to meet them and each other as well! This event offers that opportunity.” The entire agenda of events at TALKERS 2023 will be video recorded and posted for world-wide viewing at a later date. Some sponsorship opportunities still exist. See more about the agenda, sponsorship and hotel information here.

Industry News

Westwood One: Audio Personalities Highly Effective Connection to Listeners

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group reveals data from studies indicating that audio personalities – both AM/FM and podcast hosts – are highly effective in connecting listeners to advertisers. According to Jacobs Media Techsurvey 2023, DJs/hosts/shows are the main reasonim for listening for 60% of consumers. According to a study by MARU/Matchbox, there are a number of reasons listeners gravitate to AM/FM. First is comedic relief: 90% strongly or somewhat agree that their favorite DJs make them laugh. Second is local feel: 73% say personalities understand what makes my city/town unique. And third is thought-provoking: 64% agree that they make them think.  Additionally, Magna and Vox Media surveyed 2,028 weekly podcast listeners and asked, “Whose influence matters most?” A stunning 75% cited podcast hosts while only 15% named social media influencers or TV/movie celebrities (10%). See the complete blog post here.

Industry News

Triton Digital Releases April Streaming Rankers

Triton Digital publishes its latest ranking of digital audio publishers for April of 2023, based on Average Active Sessions (AAS can be calculated by dividing Total Listening Hours by the number of hours within the reported time period). iHeartRadio remains the #1 streaming publisher in the U.S. (299,103 AAS), followed by NPRim Member Stations at #2 (75,116 AAS), and Audacy at #3 (66,485 AAS). Cumulus Streaming Network is ranked #4 (40,662 AAS). Beasley Broadcasting Corporate is #6 (19,040 AAS), followed by Hubbard Broadcasting at #8 (14,953 AAS), Urban One at #10 (9,743 AAS), and Salem Communications at #12 (8,297 AAS). See the complete ranker here.

Industry News

TALKERS News Notes

FOX News Media is presenting the third installment of “The Senate Project” series on June 12 at 11:00 am ET from the Edward M. Kennedy Institute for the United States Senate in Boston and will feature Senators Joni Ernst (R-IA) and Jeanne Shaheen (D-NH) in a forum moderated by FOX News Channel chief political anchor Bret Baier. The hour-long event will focus on a variety of topics, including foreign policy and homeland security.

Cumulus Media’s Westwood One announces it is broadcasting every game of the Women’s College World Series beginning with the preliminary games on June 1 through the finals on June 9. The broadcast crews for the Women’s College World Series will feature Ryan Radtke and Chris Plank as play-by-play announcers; former Oklahoma and Team USA outfielder Destinee Martinez and Hall of Famer Leah (O’Brien) Amico.

Industry News

Yesterday’s (5/30) Top News/Talk Media Stories

The debt ceiling deal works its way through congress; the 2024 presidential race and Florida Governor Ron DeSantis visits Iowa; global AI leaders call for regulation of AI development to limit possibility of mistakes; former President Donald Trump’s legal battles; the strained U.S.-China relationship and the countries’ interdependent economies; Ukraine attacks Moscow in ongoing Russia-Ukraine war; UK politicians work to control the country’s soaring inflation; a mob attacks three U.S. Marines in San Clemente, California; and the Los Angeles Dodgers-Sisters of Perpetual Indulgence flap were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: The Fastest Billboards

By Steve Lapa
Lapcom Communications Corp
President

imUntil NASA approves company logos on rockets, the fastest billboards an advertiser can buy move at over 200 miles per hour, weigh less than seven ounces and are three-hundredths of an inch thick.

Who wants fast-moving billboards? The longer you can read the message the better, right? Not a problem when a marketer identifies a hard-to-reach target combined with an engaging new opportunity. No, these are not the colorful logos you see on NASCAR vehicles or the old school logos on Formula 1 cars. These are the new-age digital billboards on Formula 1 race cars.

These new billboards are the first of their kind, strategically placed on Formula 1 cars. These magnificent machines, featured at races around the world, can reach speeds of nearly 250 miles per hour. When a race car is moving that fast every ounce of weight counts, hence the paper-thin design. You see (excuse the pun) it is all about a camera angle and what the viewer sees when TV coverage cuts to that strategically placed camera and over 2 million viewers are looking on. Angles count.

Formula 1 racing not a threat to local radio ad sales, you say? Not yet, but when over 13 million people watch the top 12 Grand Prix races worldwide, it’s just a matter of time. The Formula 1 billboard lessons for local sellers and managers are not simple “how many calls, how many closes?” The Formula 1 billboard story is about:

— Sales and marketing innovation in a sport that is nearly 130 years old. The idea of creating a paper-thin, super lightweight digital billboard is an amazing accomplishment.

— Try again. How many times have you pitched a package to an advertiser who told you what was wrong with your package, only to lead to frustration at not winning the business? Can your manager quickly adapt to the advertisers’ needs? Managers, please read that last sentence carefully. The designers of the digital billboard were sent back to the drawing board until the weight and thickness worked for these incredible race machines.

— While you are thinking about getting your pitch together, somebody is already moving forward. In plain English: you snooze, you lose.

— Collaboration is the way to win. It took sellers working with engineers, working with marketers to make the concept work. How about you? Are you comfortable selling in collaboration with teammates?

The sales and marketing innovation clock never stops. How about you? Is your learning clock still ticking?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Audacy Shareholders Approve Reverse Stock Split

Audacy filed a Form 8-K with the Securities and Exchange Commission on Friday (5/26) that details the actions taken during the company’s annual shareholders meeting on May 24. Among the actions shareholders approved was the “approval of an amendment to the company’s Amended and Restated Articles of Incorporation to permit the company to effect a reverse stock split of its outstanding Class A and Class Bim Common Stock, at a ratio with a range between one-for-two and one-for-30, subject to and as determined by a committee appointed by the board of directors.” This action comes after Audacy received notice from the New York Stock Exchange that it is commencing proceedings to delist the company’s Class A Common Stock from the exchange due to Audacy’s stock reaching “an abnormally low selling price.” Trading of Audacy’s Class A Common Stock was halted on May 16 after the share price fell about 12% to $0.09 per share. Now, the NYSE will apply to the Securities and Exchange Commission to delist the company’s common stock pending completion of applicable procedures. Trading of Audacy’s common stock on the NYSE is suspended but the common stock will continue to be able to be traded over the counter. With the value of Audacy’s Class A Common Stock at less than $0.10 per share, the reverse stock split would have to be at least more than a 1-for-10 split in order for the share price to be over $1.00 per share.