Pending Business: Do You Know?
By Steve Lapa
Lapcom Communications Corp
President
I’m no expert, but I do have a theory.
The American media business is the most competitive and advanced in the world. Many other countries directly or indirectly control their airwaves and print publications. Not here, no way, not as long as the First Amendment protects freedom of the press. Yet with that historic, awesome guarantee in place, why are newspapers failing, magazines gutting staff and many of the newer dot coms hitting the wall?
It is inevitable that daily print publications like the LA Times and the Washington Post cut back. We’ve come a long way since Guttenberg, but low-tech printing presses, paper and ink are just not fast enough to keep up with the 24/7 information cycle. I can understand the financial woes caused by bloated staffs at Buzzfeed, Vice and most recently at Business Insider. But when Sports Illustrated gave notice to its writing crew, now you are messing with arguably the most successful sports magazine of all time.
S.I. knew how to attract great writers delivering iconic story lines. We’re talking writers like Rick Reilly, the late Frank Deford, J.F.K. – yes, the late president – Carl Sandburg and one of my favorite characters of all time the late cigar chomping New York Daily News columnist Jimmy Breslin. Martha Stewart on the cover, not for me.
What happened here? The simple answers are: Too much debt, too much overhead, and too slow to recognize and act on shifting dynamics.
Yet People magazine, which has been around for 50 years and if you believe Statista, now reaches over 82 million readers a month! Can you name the last time People won a Pulitzer for a story? Yet we can all learn a critical lesson from the continued success of People. Even those of us in management in the radio/audio business.
Here comes my big theory which you can apply to content, sales, sales management, and everything else important in life.
1) Know your audience. People is focused on celebrities and rarely gets a story wrong.
2) Keep it simple. People is about pictures and easy to understand storylines.
3) The original target was women 18-34. As the target demo shifted and lifestyles changed, the content of People adjusted.
Let’s connect the dots in our programming, sales, and sales management world.
1) Are you in step with your audience? Listeners, and advertisers are all part of a dynamic environment. What’s in your planner that forces you to know the “audience” you sell or market to?
2) Do you keep your proposals simple and easy to understand? Fast and focused is the name of the game.
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
sales division. Farber was most recently an executive director in sales at The Walt Disney Company and ABC. iHeartMedia SVP of sales Joe Donnarumma says, “Nicole’s extensive expertise and Todd’s strategic acumen, paired with their 
proven leadership in navigating the Bay Area’s competitive landscape, make them ideally suited to lead our sales teams toward greater success.” iHM San Francisco region president AJ Punjabi adds, “Bringing Nicole and Todd on board reinforces our mission to innovate and excel. Their fresh approaches are key to elevating our position as a leader in the evolving landscape of audio and digital media.” 
The fourth of four rounds of ratings data from Nielsen Audio’s Holiday 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey period covers December 7, 2023 – January 3, 2024. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM falls a full share to finish with a 5.0 share (weekly, 6+ AQH share) that leaves it ranked #5, while Curtis Media’s news/talk WPTF loses two-tenths for a .6 share finish good for the #22 rank. In Milwaukee, iHeartMedia’s news/talk WISN sheds six-tenths to wrap the survey with a 9.0 share, but remains ranked #1 for the fourth consecutive survey, while Good Karma Brands’ news/talk WTMJ declines 1.2 shares for a 6.4 share finish that leaves it ranked #5. In Nashville, Cumulus Media’s news/talk WWTN-FM falls four-tenths to a 3.9 share good for the #12 rank, while iHeartMedia’s news/talk WLAC-AM dips three-tenths to a 1.2 share and remains ranked #19. 
As The Beatles sang, “It’s been a long, cold, lonely winter.” ‘Still is, eh?
Rosa Road in Camarillo, California. Although the company officially moved its headquarters to Irving, Texas, the Camarillo offices are still the base of some of its corporate operations. In notifying and seeking approval from lender Siena Lending Group LLC, Salem notes that the Camarillo officers are being sold to Greg Robinson for $6.2 million and that cash will be applied to the company’s debt. It will then lease the property for $500,000 per year.
and an extended 30-minute Crosstalk segment – from 2:30 pm to 3:00 pm – with afternoon drive hosts “Waddle & Silvy,” (Tom Waddle and Marc Silverman) who will stay on the air until 6:30 pm. ESPN Chicago director of content Danny Zederman says, “We’re excited to offer our fans more of what they love – sports conversations, entertainment, and passion from our ‘ESPN Chicago’ talent. Carmen and Jurko have been an on-air duo for 15 years, and we are excited to offer fans more of the show. The new programming lineup with ‘Waddle and Silvy’ live until 6:30 p.m. will take you all the way home on your commute.”
February 5. In this role, Tatar will work closely with Houston SVP and market manager Sarah Frazier. She says, “I have admired Bill’s work in the Houston market for the past 15 years, so I am very excited about him joining our team. He has deep relationships in the market, a tremendous work ethic, and a creative mind that will help take our brands to the next level for both our consumers and partners.” Tatar has served with Cox Media Group in the Houston market since 2002.
available, ‘The Adam Carolla Podcast’ has remained one of the most popular podcasts on the planet for well over a decade. Fans grew to love the pairing of Adam Carolla & Dr. Drew Pinsky that originated on the world famous KROQ radio and became a cultural touchstone and in 2012 they reunited the partnership for ‘The Adam and Dr. Drew Show.’ In each episode Adam and Dr. Drew take uncensored, nothing-off-limits, calls about sex, drugs, medical and relationship issues. Dr. Drew brings the medicine while Adam’s comedic rants are the spoonful of sugar to make it go down.” PodcastOne president and co-founder Kit Gray adds, “Adam Carolla’s contributions to the medium of digital audio entertainment are immeasurable. From his devoted audience of listeners and advertisers, Adam has inspired legions of loyal fans who tune in daily to hear his comedic take on a wide array of topics. His camaraderie with Dr. Drew is the stuff of legends. This is a podcasting duo that will go down in history as one of the greatest partnerships. As we have grown as a network, so have Adam and Drew and we are thrilled to keep the momentum growing.”
NO ONE has done more to elevate the status and improve the working conditions of on-air talent as much as Howard Stern.
monumental five-volume Bible commentary, The Rational Bible, as well as three other books.” Salem adds that each hour of Prager’s show will contain six more minutes of talk than at present and that third-hour affiliates are being offered the opportunity to take an hour of the Charlie Kirk show, which airs at the same time as Prager’s program. Additionally, Prager will do a monthly virtual “hangout” with subscribers to his Pragertopia +. Salem SVP of spoken word Phil Boyce comments, “Dennis Prager is a true talk radio icon and has been for the last 42 years since he first began on the radio at KABC in Los Angeles hosting the original ‘Religion on the Line.’ Millions of listeners spend the day with Dennis, enjoying his wit, wisdom, and knowledge. He is one of the most viral talk hosts on the air today, and we wanted him to remain on the Salem Radio Network for years to come.”
Sundays from 9:00 am to 12:00 noon ET on more than 150 stations. Dr. Martin got his start in radio as a fill-in talk host on KFYI, Phoenix and for two decades he served as a full time iHeartMedia staffer. Radio America VP for affiliate marketing Steve Graham says, “We are excited to celebrate Dr. Bob’s anniversary in this highly competitive industry. The additional hour to Dr. Bob’s show will only enhance his presence. He has been a solid part of our lineup for decades. It’s exciting to continue and deepen our partnership with his program.”
During his CBS career, he appeared on every CBS News program including “CBS Morning News,” the “CBS Evening News with Dan Rather” and the “CBS Sunday Night News.” For almost 46 years he produced his nationally syndicated radio feature, “The Osgood File,” from which he signed off with his signature phrase, “I’ll see you on the radio.” As Osgood was preparing to retire from “CBS Morning News” in 2016, he was a guest on TALKERS magazine founder Michael Harrison’s podcast. 
One’s WFNI, Indianapolis “The Fan.” After leaving “The Fan,” Dakich began hosting a late morning program streamed on the Outkick Network. Cumulus Indianapolis VP and market manager Darlene Park says, “Indiana’s very own Dan Dakich returns to the airwaves as opinionated as ever and ready to break down all things sports on ‘Indy’s Sports Ticket 1430 AM’ every weekday from 12:00 noon to 3:00 pm. He is an Indiana sports legend, and we are so excited he is bringing his game to our team.” Dakich comments, “Couldn’t be more thrilled to join the fantastic team at ‘Indy’s Sports Ticket 1430 AM.’ The state of Indiana and I have had a lifetime love affair that extends way beyond sports and sharing that daily is going to, once again, be a blast! Can’t wait to get started as we build ‘Indy’s Sports Ticket 1430 AM’ into Indy’s go-to home for all things sports.”
a number of on-air and off-air events. The station is presenting a sold-out listener event at the House of Blues on Friday (1/26). The sports talk format was launched when Cardinal Communications bought then KAAM-AM from Bonneville International and changed the calls to KTCK-AM and debuted the sports talk format. Cardinal would sell to Susquehanna Communications which would be acquired by Cumulus Media in 2006. All the while, The Ticket would garner ratings and revenue as one of the nation’s more successful sports talk outlets.
He’s been co-hosting the weekend “Mark and Kichen Show” with Ben Kichen at WEEI. Dondero says, “Obviously I’ve learned a ton from him (Kichen), about the radio business, talking in general. And I’ll say this: Ben Kichen is a star and an underrated talent in this business, whether you’ve heard of him or not. And it has been an absolute joy and pleasure to work with him on the air for almost seven years.”