Industry News

Round Two of Holiday PPMs Released

The second of four rounds of ratings information from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM loses one-tenth to finish with a 3.4 share (weekly, 6+ AQH share) but rises to the #7 rank, while Hubbard Broadcasting’s crosstown all-news WTOP-FM falls eight-tenths but remains ranked #3 in the market. iHeartMedia’s news/talk WRKO, Boston tacks on one-tenth to wrap the survey with a 2.8 share good for the #13 rank and sister all-news WBZ-AM also adds one-tenth for a 4.8 share finish that puts it in the #6 spot. In Seattle, Bonneville’s news/talk KIRO-FM falls 1.1 shares to finish with a 5.5 share pushing it down to the #3 rank, while Lotus Communications’ all-news KNWN-AM/FM adds three-tenths for a 5.5 share that puts it in a tie for the #3 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

“Mike & The Mad Dog” Reunion Happens on “First Take”

Next Wednesday (2/1), sports talk radio legends Mike Francesa and Chris “Mad Dog” Russo will reunite for a two-hour appearance on ESPN’s morning show, “First Take,” with Stephen A. Smith and host Molly Qerim. Russo and Francesa co-hosted their show on WFAN, New York from 1989 through 2008 and became the template by which sports talk debate shows were often created. Smith says, “When we think about sports debate shows’ inception, in my opinion it starts with talk radio. And there is no way on earth you can talk about talk radio without bringing up ‘Mike & The Mad Dog.’ This business has changed – and flourished – because of what they accomplished as a dynamic duo spanning 19 years. They are, unquestionably, the standard. So, it’s easy to says that not only am I looking forward to having them reunite on ‘First Take,’ I’m HONORED to have them. Can’t wait.”

Industry News

Spencer Bynes to Lead iHeartMedia Atlanta

iHeartMedia announces that Spencer Bynes moves from his role as area president for the Texas region to metro president for the Atlanta market, effective February 1. iHeartMedia says that in his new role, Bynes will be responsible for overseeing all programming and marketing for iHeartMedia’s Atlanta-based radio brands, as well as developing and managing key partnerships with current and potential clients across all iHeartMedia platforms. Additionally, he will actively build and foster community relationships across the market and region, while providing leadership, guidance and oversight to the team. Division president Kim Guthrie says, “Spencer has done a superb job in his leadership role in Texas, where he drove positive changes in culture and performance. In addition, his talents on how best to recruit, develop and coach a leadership team make him a wonderful fit for our needs here in Atlanta.” Bynes comments on his new position, saying, “What an extraordinary opportunity! Atlanta has a robust and flourishing economic business environment, a fascinating community of people from every part of the world and an incredible music culture and heritage. I am honored to join this team. I look forward to expanding iHeartMedia’s reach and influence and helping our customers thrive and grow their businesses.”

Industry News

Newsmax Complains of “Blatant Censorship” in Exit from DirecTV

As of Tuesday (1/24), Newsmax TV is not available on AT&T’s DirecTV satellite television service. AT&T says in a statement that it wanted to continue to offer the channel but says Newsmax’s demand for an increase in its carriage fee would have meant “significantly higher costs that we would have to pass on to our broad customer base.” But, Newsmax CEO Christopher Ruddy says, “This is a blatant act of political discrimination and censorship against Newsmax.” Newsmax says, “DirecTV pays cable license fees to all top 75 cable channels and to all 22 liberal news channels it carries. Almost all of these channels are paid hefty license fees significantly greater than Newsmax was seeking — and despite the fact that most of the channels have far lower ratings than Newsmax.” Ruddy adds, “The most extreme liberal channels, even with tiny ratings, get fees from AT&T’s DirecTV, but [in their view] Newsmax and OAN need to be deplatformed.” Conservative channel OAN was removed from the DirecTV platform in April of 2022.

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Industry News

LiveOne Names Jim Berk to PodcastOne Board of Directors

LiveOne announces that Jim Berk is joining the board of directors for PodcastOne. The company says that Berk has over 25 years serving as chief executive, including his prior experience as CEO of PodcastOne, knowledge of the entertainment and media sector, and his expertise in strategic planning, operations, mergers, and acquisitions. Berk is currently chairman and CEO of Goodman Media Partners, investing in early-stage media and tech companies. PodcastOne co-founder Kit Gray comments, “Jim has an impressive track record of working with public companies and has extensive knowledge of our business. We are thrilled to bring his expertise back in the company and on our board during this crucial period of growth for PodcastOne as we are launching our IPO.”

Industry News

Yesterday’s (1/25) Top News/Talk Media Stories

The Kevin McCarthy-led House and the removal of top Democrats from the Intelligence Committee; the matter of classified government documents found in the possession of Joe Biden, Mike Pence, and Donald Trump; Russia’s aggressive response to the provision of tanks to Ukraine from Germany and the U.S.; the questions about George Santos’ true source of the freshman congressman’s campaign funds; Facebook reinstates former President Donald Trump; the state of the U.S. economy and concerns about a recession; and Pope Francis “decriminalizes” homosexuality were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

News Staff Moves at Audacy’s WCBS-AM and WINS in New York

Audacy announces several personnel moves at its all-news stations WCBS-AM and WINS-AM/FM in New York City. Journalism pros Brigitte Quinn and Lynda Lopez will handle midday anchor duties with Lopez joining 1010 WINS and Quinn moving from WINS to sister station WCBS 880, where she will host and serve as managing editor of the 10:00 am to 1:00 pm “Newsline” program. Additionally, Audacy is promoting reporter Sophia Hall to Long Island bureau chief. Ivan Lee is brand manager for the two news stations and he says, “Since we embarked on our journey of two unique brands but one cohesive news organization, we have made tremendous strides increasing our coverage of the tri-state area and today’s announcements continue that exciting trend. Lynda’s knowledge of New York City is a perfect fit for the legendary 1010 WINS, while Brigitte and ‘Newsline’ allows WCBS 880 to go beyond the headlines. Plus, Sophia’s experience will make sure that we have focused coverage on one of the largest and most important parts of our listening area – Long Island.”

Industry News

Round One of Holiday PPM Ratings Released

The first of four rounds of ratings data from Nielsen Audio’s Holiday PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC-AM & WLIR-FM dips two-tenths to a 3.1 share (weekly, 6+ AQH share) good for the #10 rank, while Audacy’s all-news WINS-AM/FM adds four-tenths to finish with a 4.6 share that lifts it to the #5 rank. Audacy all-news WBBM-AM/WCFS-FM, Chicago dips one-tenth to a 4.8 share that keeps it locked in the #4 rank, while Nexstar Media Group news/talk WGN falls two-tenths to finish with a 2.8 share good for the #12 rank. In Dallas, Cumulus Media’s news/talk WBAP, Dallas-Fort Worth tacks on four-tenths to wrap the survey with a 3.7 share that puts it in the #7 rank. And Cox Media Group’s WSB-AM/WSBB-FM, Atlanta falls one share for a 4.4 share finish good for the #7 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Salem Adds Pérez Castellón to Miami Spanish Talker

Salem Media Group announces that South Florida radio host and activist Ninoska Pérez Castellón is joining the lineup of its new Spanish-language talk format on WWFE-AM, Miami “La Nueva Poderosa 670 AM.” Salem recently acquired the signals that will comprise “La Nueva Poderosa 670 AM.” Pérez Castellón served with Univision Radio for 26 years, leaving WAQI “Radio Mambi 710 AM” after its recent change of ownership. Pérez Castellón, a well-known South Florida media personality who was born in Cuba and raised in Miami and is an activist in the fight for freedom in Cuba, has appeared in national and international media outlets including “Nightline,” CNN, “Hannity,” “The O’Reilly Factor,” Al Punto Univision, and MSNBC as an expert on Cuban issues. Salem Media Miami VP and general manager Monica Rabassa comments, “We are extremely happy and honored to have Ninoska Pérez Castellón join Salem Media Miami. Ninoska’s unrelenting voice in support of freedom and just causes now has a new home at ‘La Nueva Poderosa 670 AM.’” Pérez Castellón states, “I am thankful that Salem Media, a powerhouse in conservative thought, has stepped up and given Hispanic conservative voices a home at a time when we have been under attack for the sole purpose of silencing us. I am extremely happy to be back on the airwaves connecting with the audience I love.” In addition to Ninoska’s program, the station’s revised lineup will also feature Father Albert Cutié, a.k.a. Padre Alberto, who currently hosts a television talk show produced and transmitted by Mega TV in South Florida, and nationally on DirectTV and AT&T U-verse.

Industry News

Triton Digital Releases 2022 U.S. Podcast Report

Triton Digital released its first-ever U.S. Year-End Podcast Report for the year 2022 that delves into the evolving U.S. podcast landscape and addresses such issues as listening habits and insights into audience demographics. According to the report, podcast downloads increased by 20% in 2022 over 2021, with an average of 3.8 hours of content downloaded per listener, per week. Other notable findings include: 1) Listeners downloaded 5.6 episodes per week, on average, and News was the most downloaded genre, followed by Comedy and True Crime; 2) Monthly podcast listeners are younger than the general population with over 25% of monthly podcast listeners between the ages of 25 to 34, and tend to skew more male; 3) Compared to the general U.S. population, podcast listeners tend to have a higher household income (121 index for HHI $100K+), be more educated (131 index for College Graduate+) and be more diverse (115 index for Hispanic ethnicity, 109 index African American); and 4) The most downloaded podcast in 2022 was “NPR News Now” and the number one top new show was “Rachel Maddow Presents: Ultra” (NBCUniversal News Group). Triton SVP measurement products & strategy Daryl Battaglia says, “As the podcast industry continues to grow, we look forward to sharing these insights to help publishers and advertisers make more informed decisions. Podcasting is an engaging and powerful storytelling medium and our inaugural year-end podcast report acts on our commitment to provide our customers with credible, insightful and trusted data around the consumption of podcast content and listener habits.” See the complete podcast study here.

Industry News

Cumulus Marketing Consultant Honored with MLK Award

Pictured above is Cumulus Media Charleston, South Carolina senior marketing consultant Cynthia Alston Bell (right) with WICV-TV anchor and WMGL-FM midday host Tessa Spencer (left) at the 2023 Martin Luther King, Jr. Portrait Awards at which Bell was honored for outstanding service to the community. Spencer served as emcee for the event.

Industry News

Yesterday’s (1/24) Top News/Talk Media Stories

The classified government documents found in the possession of President Joe Biden and the news that classified documents were also found in possession of former Vice President Mike Pence; House Speaker Kevin McCarthy blocks Democrats from Committees; Tuesday’s U.S. Senate hearing addressing Ticketmaster parent Live Nation and the fiasco selling Taylor Swift concert tickets; Florida Governor Ron DeSantis’ ban on an AP African American studies course; Germany agrees to join the U.S. in sending tanks to Ukraine to help in the battle against Russia’s invasion of the country; the deadly shootings in Northern California; and the ongoing media coverage of Congressman George Santos’ backstory were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

WICC, Bridgeport Star Lisa Wexler Guests on Harrison Podcast

Lisa Wexler, a woman of many accomplishments and talents, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Wexler hosts the daily 10:00 am to 12:00 noon show on Connoisseur Broadcasting’s western Connecticut news/talk giant WICC, Bridgeport. In 2013, she was elected Westport/Weston Connecticut Probate Judge – and re-elected two more consecutive times as a Republican and recently a fourth time as a Democrat…. all by wide margins. Wexler has been the recipient of numerous broadcasting awards and accolades, including the prestigious Gracie Award. She is a graduate of Johns Hopkins University and the New York University School of Law. She is admitted to the New York and Connecticut Bars. She co-wrote the international best-seller, Secrets of a Jewish Mother (Penguin/Dutton, 2010) with her mother, Gloria Kamen (an advice columnist) and her sister, Jill Zarin (one of the original Housewives of New York City). Listen to the podcast here

Industry News

News/Talk Pro Kent Sterling Joins WGCL, Bloomington

News/talk and sports radio pro Kent Sterling joins Sarkes-Tarzian, Inc’s WGCL-AM/W245DP, Bloomington, Indiana as program director and host of the 7:00 am to 9:00 am “Sterling in the Morning” program. In announcing Sterling’s joining the station, the company says, “Kent Sterling spent six years majoring in journalism and minoring in fun at Indiana University where he met his wife, made lifelong friends, and learned about basketball from Bob Knight. He has spent his career in media hiring great talent and becoming a respected host himself. Dan Dakich, Michael Grady, and Matt Taylor are among those Kent hired into radio.  He led ‘The Fan’ in Indianapolis (WFNI-AM) and ‘101 ESPN in St. Louis (WXOS-FM) to dominant positions in sports radio and helped head WIBC-FM [Indianapolis] to four Marconi Award wins for radio excellence and another national Crystal Award for public service. Kent’s proudest professional accomplishment is founding the WIBC Radiothon to Benefit The Salvation Army, which has raised over $3,000,000 to help Hoosiers in need. It continues to generate money and awareness for the organization as it helps Hoosiers in need.”

Industry News

Crossover Media Group Adds “Justice Matters” to Podcast Roster

Audio content producer and advertising representative Crossover Media Group announces the addition of “Justice Matters with Glenn Kirschner” to its rapidly expanding podcast roster. Kirschner is an American attorney, a former U.S. Army JAG, former career prosecutor at the U.S. Department of Justice, and an NBC News/MSNBC legal analyst. In this podcast, he addresses matters related to politics, the law, government ethics, and the criminal judicial system. The podcast is published each Tuesday, Thursday, and Saturday. Crossover Media Group managing member Sue Freund says, “Glenn has earned an admirable reputation as one of America’s most respected legal and political analysts. He’s an ideal fit with our wide and diverse lineup of talk hosts appealing to listeners across demographics.” Crossover says this new podcast “joins a wide array of shows produced and/or represented by Crossover Media Group spanning the spectrum of political talk, analysis and opinion. The Crossover Media Group lineup also includes dozens of other popular podcasts and personalities in the genres of news, sports, true-crime, history, business, science, lifestyle, entertainment and pop culture – a content portfolio which recently expanded with the addition of ‘The Official Yellowstone Podcast.’”

Industry News

Money Matters Radio Promotes Wolfe and Silva

Jason Wolfe is promoted to chief operating officer for Money Matters Radio Inc., the company that produces the syndicated program, “Financial Exchange Radio.” At the same time, the company promotes Tucker Silva from his executive producer post to director of broadcast operations, according to company president and CEO Barry Armstrong. The program is hosted by Chuck Zodda and Mike Armstrong and is heard on 14 affiliate stations. Wolfe began his tenure with Money Matters in August of 2014 after many years serving as the VP of programming and operations for sports talk WEEI and news/talk WRKO in Boston. Money Matters says, “Since joining Money Matters, Wolfe has led the growth of the show’s radio network as well as creating new content and sponsorship opportunities for current and prospective clients, negotiating all network contracts, and expanding the show’s digital footprint through a daily live video stream which can be seen on Facebook, Twitch and the show’s website.” In his role as COO, Wolfe will oversee all aspects of the company’s policies and procedures, including finance, network operations, sales, and marketing.

Industry News

Virginia Radio Hosts Catch Up

Pictured above is WRVA, Richmond afternoon drive talk host Jeff Katz (left) with Bishop E.W. Jackson (right), a radio host currently syndicated by American Family Radio. Katz tells TALKERS magazine that he and Bishop Jackson chatted before his church’s 26th annual Martin Luther King Jr. breakfast last week. Katz and Jackson both worked in Boston – Katz at WRKO and Jackson at the old WHDH – and both grew up in the Philadelphia area.

Industry News

Broadcaster’s Son Sworn in as Wyoming Secretary of State

Pictured above is Mount Rushmore Broadcasting owner Charles Gray (top) at the swearing in of his son Chuck Gray (right) as the new secretary of state for Wyoming. Mount Rushmore Broadcasting owns news/talk KVOC, Casper, Wyoming.

Industry News

TALKERS News Notes

Audacy’s Cadence13 podcast studio launches, “WEAPONIZED with Jeremy Corbell & George Knapp,” a multi-platform, investigative podcast series hosted by investigative filmmaker Jeremy Corbell and award-winning investigative journalist George Knapp in which they “pull back the veil on the world of the known to explore the world of the unexplained. They break news and share never-before-seen footage, previously suppressed documents, original recordings, and hard evidence related to UFOs, the paranormal, cutting-edge science, cover-ups, conspiracies, and big-time crimes.”

The nationally syndicated travel show “RMWorldTravel” starring Robert and Mary Carey officially surpasses the 500-station mark and is now heard on 510 affiliate stations across the U.S.

The Weather Channel and Skyview Networks announce the expansion of their partnership with the inclusion of SnoCountry Ski Reports. With this expansion, The Weather Channel and SnoCountry will utilize Skyview Networks’ network audio sales platforms and regionalization capabilities to provide winter ski reports to unique geographic audiences, giving listeners valuable ski resort conditions through the winter season.

SiriusXM PGA TOUR Radio is broadcasting from this year’s PGA Show in Orlando today (1/24) through Friday (1/27). The PGA Show is not open to the public and SiriusXM’s hosts will share with their audience insight into the latest in golf instruction, equipment, apparel and more. Listeners will also hear one-on-one interviews with many of the PGA Professionals in attendance at the event.

Industry News

Yesterday’s (1/23) Top News/Talk Media Stories

The ongoing special counsel investigation into the government documents in the possession of President Joe Biden; the two mass shootings in Northern California that have claimed the lives of 18 people; the battle between the Biden administration and House Republicans over raising the United States’ debt ceiling; today’s court hearing of arguments over whether to publicly release the grand jury report on allegations former President Donald Trump and his allies tried to overturn the 2020 Georgia election results; the debate in Europe over supplying Ukraine with tanks to fight Russia; the precarious state of Republican Congressman George Santos’ political career as questions about campaign funding are raised; and the NFL’s Divisional playoffs were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

How to Justify Your Ad Rates

By Steve Lapa
Lapcom Communications Corp
President

Why did the chicken cross the road?  To go to the bank!

Have you been to the supermarket lately? The dairy section where eggs are typically available is looking more and more empty. I shop at the biggest supermarket chain in Florida where a dozen and half eggs cost $8.70, or $5.70 a dozen.

The price of a dozen large eggs has gone up from around $2 to nearly $5. So where are all those rich chickens? Some families are raising their own chickens to beat the high cost of eggs. Others are looking for alternatives to the traditional supply chain, like buying eggs directly from the farm. Talk about adopting the farm-to-table concept! Why haven’t we all adopted an alternative to that simple protein packed egg? Later for the nutrition questions and suggestions, for now let’s learn the basic lessons in this game of chicken or the expensive egg.

1)         Classic supply and demand. Welcome, Captain Obvious. Demand stays constant, supply goes down, prices go up. What’s in your pricing formula?

2)         We are creatures of habit. Unless you have an allergy or other medical prohibition, chances are you’ve been eating eggs as a source of protein since childhood. Most will pay more to stay with the same tried-and-true rather research an alternative. How are you motivating your prospects to move away from habitual buying to trying your station/concept today?

3)         What happens when supply improves? Once accustomed to paying more, we may never see that $2 dozen again. Let’s face it, most radio stations never sell out 100% of their inventory. So how do you keep that value proposition high year-round through various economic cycles.

4)         One year in the making. The price of those now expensive eggs increased 60% in a year. Do you have a mid-term or long-term strategy or are you still stuck on making the month?

5)         The rationale. Our skyrocketing price of eggs is being reported as the result of an avian flu. Almost anyone can understand that cause and effect equation. How about your sales strategy? Is yours that easy to understand?

Maybe this “eggcersize” seems a bit of a stretch. But consider this simple reality. The price of almost everything has increased, yet my radio friends still struggle with price management. It’s the same for almost every audio-based medium. Let’s not chicken out of the innovative pricing approaches we need during this challenging economy.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: Baseball Bonanza

By Holland Cooke
Consultant

As The Beatles sang, “It’s been a long, cold, lonely winter.” Baseball – even Spring Training while it’s still chilly in March – says “Here Comes the Sun.” That’s what baseball means… to listeners.

To local advertisers, it’s an opportunity for The Little Guy to sound big. In the words of one GM – who has made a pile of money selling baseball – “It’s ego and envy.”

Sales: It’s a thing, not a number

 The sponsorship package cannot be quantified on a-cost-per-ANYTHING basis. It’s not “efficient” in agency terms, but baseball is powerful “reputation appropriation.” Translation: Advertisers can tell the world they’re big-enough for baseball.

— The rapid-response plumber, the roofing repair guy, and the lumber yard or hardware store or any independent local retailer slugging-it-out against big box competitors can be part of the Astros or the Braves or the Cardinals or the Dodgers or the Rangers or the Giants brand.

— Low-hanging fruit: Prospects who are, personally, fans. For decades, we’ve been telling reps at conservative talk stations to pitch businesses that fly big American flags. So which local retailers do you know to be baseball fanatics?

— Milk the value-added stuff affiliates get. Include some tickets in the package. Take ‘em to a game and bring ‘em up to the broadcast booth for a selfie with the radio team. Can you rent a sky box for a game and throw a client party?

— Make a list of guys-who-own-guy-stuff businesses. Home improvement and auto repair have always been opportune.

— Second and third-generation retailers might family-feud about other things. But grandfather AND father AND son can agree on this expenditure lots quicker than you can get consensus about a ROS spot package on “Kiss” or “Lite” or “Magic.”

— Baseball is a high-affinity branding opportunity. I don’t know when I will need to buy a tire…because nails lurk. But I already know where I’ll buy it, because they advertise in Red Sox games. And get this! All year long, that particular advertiser says, in all his commercials, in a thick Boston accent, “You go, Red Saux!”

— Warm list: Who’s advertising on stadium signage? That’s an ego clue. But it’s just branding. Radio can add-value to that expense by “telling your story,” and adding a call-to-action.

— Baseball = beer, so prospect DUI defense attorneys, and auto body shops. 😉

— Reps: You’re not calling from KXXX. You’re calling from Padres Radio. The team logo is in your email and sales material.

— Way-back-when: As Mickey Mantle launched one into the cheap seats, Mel Allen would proclaim it “another Ballentine Blast!” Back to the future: I’ve been at games where everyone there got a free something because the team did such-and-such. Can you invent a cool feature for local sponsorship? Every listener who says they heard ___ gets free ____ the next day.

IMPORTANT: Update copy as the season progresses. This is a franchise, not plug-N-play programming that babysits nights and weekends. Nothing says auto-pilot and disserves clients like spots and promos that crow “Baseball is back!” in July.

I was the Motor-Mouth Manager

War story: I programmed WTOP, Washington in the 1980s, long before there were Washington Nationals. We were your Orioles Baseball Station; and I was managing a union shop…but I ended up joining AFTRA because our announcers were newscasters who couldn’t say “Mid-Atlantic Milk Marketing Association” as rapidly as I, an ex-1970s Top 40 DJ.

— So – believe it or not – the company paid my initiation fee. And every time there was a change in that 65 seconds-of-copy-crammed-into the 60-second opening billboard that ticked-off all the sponsors, I got ‘em all in, and I got $10-something in my Pension & Welfare Fund. Sweet. But I digress…

— To OUR ear, that whole word salad sounds hellishly rushed. But to ADVERTISERS, it’s like having your caricature on the wall at the see-and-be-seen steak house. Every business named there is a someone, associated with everyone else there. They’re part of a local Orioles or Mariners or Mets Baseball Who’s Who. And everyone who isn’t isn’t.

— I’ve been on calls with reps closing baseball packages because “It’s worth it just for the promos!” So, include sponsor mentions in ROS promos.

— That said, sell enough in-game frequency to be heard. Two or three spots per game won’t be.

Next week: Avoiding the most common error I hear baseball stations make.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Andrew Giuliani Joins WABC’s On-Air Team

77 WABC Radio announces that Andrew Giuliani, son of former New York City Mayor Rudy Giuliani and Donna Hanover, joins the on-air staff at the station. Andrew Giuliani will be a contributing friend on “Sid & Friends In the Morning,” hosted by Sid Rosenberg. In addition, Giuliani will also guest co-host the 5:00 pm to 6:00 pm “Cats At Night” show hosted by Red Apple Media CEO and WABC owner John Catsimatidis. Catsimatidis states, “I’m happy to welcome Andrew to our WABC family. After working in the White House and taking a run at the governorship of New York, Andrew brings an insider’s perspective on national, state, and local political issues to WABC Radio and its listeners.” Giuliani says, “It’s an honor to be a part of the #1 news/talk station in New York. WABC Radio is a combination of its rich history and incredible rebirth. I’m excited to get on the air and connect with the WABC Radio listeners in New York and around the world.” Giuliani was a special assistant to the president and associate director of the Office of Public Liaison during the Trump administration. In his position, he interfaced between the White House and business, nonprofit, and other groups, meeting with President Donald Trump up to four times a week. He also represented his office in White House meetings on the opioid crisis. A lifelong New Yorker, Giuliani ran for governor of New York in 2021.

Industry News

SRN’s Greg Clugston Covers 50th March for Life

Pictured above is Salem radio Network White House correspondent Greg Clugston (left) covering the 50th annual March for Life in Washington, DC over the weekend. Clugston is interviewing Scott Coburn (right), chief marketing officer for conservative Christian mobile phone company Patriot Mobile, who was among the participants in the march.

Industry News

The Weekend’s Top News/Talk Media Stories

The discovery of more classified documents at President Joe Biden’s home in Wilmington, Delaware; 10 people are slain by a lone gunman at a Lunar New Year party in Monterey Park, California; the battle in congress to raise the U.S.’s debt ceiling; Biden is expected to name Jeff Zients his new chief of staff after Ron Klain exits the post; immigration and security at the U.S.-Mexico border; the international debate over arming Ukraine in its defense against Russia; and the NFL playoffs were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Westwood One Unveils NFL Postseason Audience Data

Cumulus Media | Westwood One’s Audio Active Group releases its comprehensive analysis of the NFL postseason audience using 2022 data from Nielsen Scarborough USA+ and MRI Simmons USA. WWO says, “The data revealed that the AM/FM radio audience is far more passionate about football compared to the more casual sports fan found in the TV audience.” Westwood One is the official network radio partner of the NFL, and this year’s Super Bowl coverage marks the 50th time that the network will broadcast the game. Some of the key takeaways from this study are: 1) NFL postseason AM/FM radio listeners are a desirable group of consumers: They are more likely to work full time and have higher disposable incomes compared to NFL postseason TV viewers; 2) The NFL postseason AM/FM radio audience is more engaged with sports: MRI Simmons finds NFL postseason AM/FM radio listeners attend more sporting events, seek out sports information on their phones more often, and play more fantasy sports than NFL postseason TV watchers. The higher levels of engagement translate into greater advertising effectiveness; and 3) NFL postseason AM/FM radio listeners are more likely to make purchases across key consumer categories: Compared to the NFL postseason TV audience, AM/FM radio delivers more consumers who are likely to buy a new or used vehicle, start a new business, or hire a financial advisor.  You can see the complete report here.

Industry News

RTDNA to Present “How to Win a Murrow” Webinar

The RTDNA is presenting a webinar on Tuesday, January 24 from 2:00 pm to 3:00 pm ET that answers the question: “Besides doing excellent work, are there things you can do to improve your chances at winning an Edward R. Murrow award?” The webinar is titled “How to Win a Murrow: Tips & Tricks Webinar – All you need to know to win an Edward R. Murrow Award. ” It is being presented by RTDNA director of awards programs Kate McGarrity, the RTDNA Awards committee, and experienced Murrow judges and winners. The RTDNA says, “We will answer your questions about the entry process, judging criteria, and how to put your best foot forward with your entries. See what’s new and different for 2023. Learn the secrets of putting together a compelling entry, the most common mistakes to avoid, and judges’ pet peeves. Anyone involved in the entry process will gain valuable insights to get you set up for success this entry season.” You can find out more and register here.

Industry News

WBAP, Dallas-Fort Worth Host Hal Jay Awaiting Heart Transplant

Dallas-Fort Worth morning radio personality Hal Jay is currently in Baylor Scott & White University Medical Center awaiting heart transplant. On Monday of this week, Jay called in to the WBAP morning show to speak with hosts Ernie Brown and Brad Barton and to explain to listeners why he was not in the studio. He said, “Last Tuesday night (1/10), I had a ventricular tachycardia event and fell to the floor, and my cardiologist Dr. Shaw, had me transferred to Baylor Scott & White University Medical Center.” He spent the week at the hospital continuing to rest and undergo testing as doctors monitored the situation. But Saturday night (1/14), he had another ventricular tachycardia event. Jay says, “I asked the doctor, ‘How sick am I?’ And he said you are really sick; your heart is done.” Jay has been placed on the heart transplant list. Of the four levels of the list, pending severity, Jay is listed as a level two and it is unknown at this time when a transplant will take place. Jay finished his on-air appearance on Monday by thanking listeners for their prayers, mentioning he intends to document his transplant journey, and check in with the “WBAP Morning News” as he is able.

Industry News

Richard E. Wiley to Receive BFoA’s Lifetime Achievement Award

Richard E. Wiley is a former chairman, commissioner, and general counsel of the Federal Communications Commission and one of the most prominent media and telecommunications lawyers. He will be honored with the 2023 Lifetime Achievement Award from the Broadcasters Foundation of America during the Golden Mike Award gala on Monday, March 6, at the Plaza Hotel in New York City. The Lifetime Achievement Award honors an individual who has made invaluable contributions to the television and radio industries. BFoA chairman  Scott Herman says, “Dick’s commitment to fight for our industry in Washington has given broadcasters the opportunity to grow their business. His strong belief in our industry has extended to his support of the mission of the Broadcasters Foundation to help those in our business who need it most. We are honored to present him with the Lifetime Achievement Award.” Wiley comments, “I am honored to receive this Lifetime Achievement Award from the Broadcasters Foundation. Since arriving at the FCC more than 50 years ago and co-founding our DC law firm almost 40 years ago, it’s been a privilege to work with broadcasters on landmark innovations including the development of high-definition TV. I’m proud to be a part of this great industry’s evolution, and to support the Foundation’s mission of providing a critical safety net for members of the broadcast profession.” The annual Golden Mike Award gala is a major fundraiser for the Broadcasters Foundation, the only charity devoted exclusively to helping broadcasters in acute need. For information, or to reserve a seat or table at the Golden Mike Award gala and fundraiser, please contact the Broadcasters Foundation at 212-373-8250 or info@thebfoa.org.

Industry News

LiveOne Issues Preliminary Fiscal Q3 Data

LiveOne announces some preliminary financial figures ahead of the official posting of its fiscal year 2023 third quarter report. LiveOne says it has achieved all-time record growth of 160,000 paid members. For the third quarter of fiscal year 2023, the company expects revenue to be $27 million. It adds that the audio division that includes Slacker and PodcastOne will report revenue of $21.6 million for FY/2023 Q3 and for the first nine months of the fiscal year expects to report revenue of $63.5 million. LiveOne previously announced its intent to spin out PodcastOne as a separate, publicly traded company and plans to IPO Slacker this year.

Industry News

Joe Madison to Receive Harriman Award from Red Cross

SiriusXM talk host Joe Madison will receive the Harriman Award for Distinguished Volunteer Service from the American Red Cross at the organization’s Leadership Awards Luncheon taking place in Washington, D.C. on Wednesday, April 26, 2023. The Harriman Award for Distinguished Volunteer Service was established in 1973 by E. Roland and Gladys Harriman and is the highest recognition for volunteer service in the American Red Cross. It was designed to promote superior performance among all volunteers and demonstration of extraordinary accomplishments.