Industry News

The Weekend’s Top News/Talk Media Stories

A Texas judge rules the FDA was wrong to approve the abortion pill; the leak of Pentagon documents revealing weakness in Ukraine’s defense and the spying program of the U.S. government; the legal matters facing former President Donald Trump; Supreme Court Justice Clarence Thomas’ acceptance of luxury vacations from friend who is a wealthy Republican donor; the flap over Anheuser-Busch’s trans activist-Bud Light relationship; U.S.-China relations and China’s military exercises over Taiwan; the 2024 presidential race; the ouster of three Democrats from the Tennessee state legislature; and the Easter holiday were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

TALKERS 2023 Panel Examines Podcasting Talk Radio Perspective

There’s a lot being said lately about podcasting but much of it is from the consumer or amateur perspective.  Within the talk radio business, podcasting plays an important but idiosyncratic role that has specific ties to talent, sales, and the extension of branding. The forthcoming TALKERS 2023 conference on June 2 at Hofstra University on Long Island will present a panel discussion charged with tightly focusing on the relationship between the talk radio industry – specifically its talent, stations and networks – and the burgeoning-but-murky world of podcasting.

Moderated by Lisa Wexler, talk show host, WICC, Bridgeport, CT, the panel will consist of (in alphabetical order): Heather Cohen, SVP, The Weiss AgencySteve Goldstein, CEO, Amplifi Media;  Ron Hartenbaum, managing partner, WYD MediaChris Oliviero, market president, Audacy New York;  David Pakman, talk show host/commentator, The David Pakman Show; and Larry Young, talk show host, The Larry Young Podcast.

 The session will aggressively address such questions as: What are the different types of podcasts associated with radio and what are their purposes? How can radio companies utilize podcasting to expand their brands while not watering down ratings or personnel energy?  What are the developing models for podcast monetization?  How can a talk talent use podcasting to forge an independent career? Plus a whole lot more.

The details of other panels and sessions addressing programming, sales, sports talk, career navigation, news and more will be posted in TALKERS during the next few days and weeks leading up to the big event.

TALKERS 2023 will take place on Friday, June 2 at Hofstra University on Long Island is on its way to an early sellout.  You can see the list of in-person speakers and get registration and hotel information here.

Industry News

NYPost: Could Carton Be Leaving WFAN for TV Gig?

Andrew Marchand’s New York Post column on Thursday (4/6) looks at the status of sports talk personality Craig Carton with Audacy’s WFAN, New York as his sources say management at cable TV’s FS1 – where Carton hosts a daily morning program – “are looking to own his exclusive rights.” Carton has been hosting “The Carton Show” weekdays from 7:00 am to 9:30 am on FS1 since September of last year in addition to the daily WFAN afternoon drive show he does alongside Evan Roberts. As Marchand writes, doing both shows is time consuming. Carton is up in the middle of the night to get to Midtown for the FS1 show, then does the WFAN show and gets home around 8:30 in the evening. Marchand also speculates that FS1 might believe that Carton’s TV show would draw more viewers if he wasn’t also on “The Fan.” It’s reported that Carton’s contract with Audacy expires later this year so WFAN would like to know what Carton’s plans are sooner rather than later.

Industry News

BOB and TOM’s Kristi Lee Engaged to Be Married

“The BOB and TOM Show” cast member Kristi Lee is engaged to be married to Andy Gilbert and, as is their wont, the rest of the cast toasted – and roasted – her after she announced the engagement on the nationally syndicated show. You can see the show segment on YouTube here.

Industry News

Celeb Voices Adorn “Founding Son: John Quincy’s America” Podcast

iHeartPodcasts, Curiosity Inc., and School of Humans announce a new history podcast titled, “Founding Son: John Quincy’s America.” The show is hosted by musician Bob Crawford – bassist for The Avett Brothers – and features Patrick Warburton as John Quincy Adams, Nick Offerman as Andrew Jackson, and Grey DeLisle as Louisa Adams. The podcast tells the story of how John Quincy Adams went from a failed one-term president to an extraordinary ex-president. Additional voice talent includes filmmaker Ken Burns, CNN anchor John King, radio and CNN host Michael Smerconish, musician Scott Avett, and others. Crawford – who recently got his Master of Arts in History – says, “John Quincy Adams is THE most important historical figure that no one knows about. He is the bridge between Washington and Lincoln. The man who stood in the gap and kept the promise of American democracy alive when the Slavocracy sought to undermine it. I have dreamed about making a series about John Quincy Adams for years and am so grateful to iHeartPodcasts, Curiosity, and School of Humans for helping bring America’s sixth president to life.”

Industry News

LiveOne Regains Nasdaq Compliance

LiveOne – the parent company of PodcastOne – announces that it has received formal notice from the Listing Qualifications Department of the Nasdaq Stock Market that it has regained compliance with the minimum bid price requirement set forth in Nasdaq Listing Rule 5550(a)(2). The notice indicated that it is a result of the closing bid price of the company’s common stock having been at least $1.00 per share for a minimum required number of consecutive business days. Separately, today (4/7) is the date that LiveOne has set for spinning out PodcastOne as its own publicly traded company.

Industry News

Top News/Talk Media Stories for Week of April 3-7

The arraignment of former President Donald Trump on 34 counts of falsifying business records was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the 2024 presidential race, followed by the recent gas price hikes and economists’ fears of a recession at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

TALKERS 2023 Features 2 Power-Packed News/Talk Programming Panels

TALKERS 2023 to Feature Two Power-Packed News/Talk Radio Programming Panels

As the 26th annual installment of the talk media’s longest-running and most important national gathering draws closer, details of its exciting day-long agenda begin to come into focus. TALKERS 2023 will feature two “Programming News/Talk Radio in the Digital Era” panel sessions.

The first, moderated by Mike McVay, president, McVay Media, will feature panelists (in alphabetical order): Grace Blazer, VP, national NTS brand coordinator, director of news and AM programming Florida region, iHeartMediaKevin Delany, VP, news & talk programming, Westwood OneMatt Meany, program director, WABC, New York; Eric Stanger, VP, operations, “The Sean Hannity Show,” Premiere Networks; and Joe Thomas, talk show host/program director, WCHV, Charlottesville, VA.

The second, moderated by Walter Sabo (a.k.a. Walter Sterling), president, Sabo Media/talk show host, “Sterling On Sunday,” will feature panelists (in alphabetical order):  Phil Boyce, SVP/spoken word format, Salem Media Group; ops VP, New York region/ WMCA/AM970 the Answer; Tom Cuddy, program director, WOR, New York; Michael Czarnecki, VP, programming, Binnie MediaDan Mandis, talk show host/program director WTN-FM, Nashville; and John T. Mullen, GM, WRHU-FM/WRHU.org, Hofstra University.

The panels which will be scheduled during the morning and afternoon segments of the conference will tackle such questions and issues as: How much political programming is optimum for a news/talk station? When targeting a core audience, where do you draw the line between “super-serving” and affirming its opinions versus challenging them? How do you expand upon the AM or FM brand through the use of digital media platforms so as to grow the audience and not dilute the ratings? What is the role of podcasting going forward? How do you to maintain journalistic integrity in a highly polarized society? Is talent direction/coaching a lost art? Where does the new talent come from? How do you optimally integrate local and national programming? How do you work with a tight and/or shrinking budget? How can news/talk radio be significantly improved? plus more.

The details of other panels and sessions addressing sales, sports talk radio, podcasting, career navigation and more will be posted in TALKERS during the next few days and weeks.

TALKERS 2023 will take place on Friday, June 2 at Hofstra University on Long Island is on its way to an early sellout.  You can see the list of in-person speakers and get registration and hotel information here.

Industry News

NPR Angered by Twitter’s Classifying it “State-Affiliated Media”

NPR is protesting the move by Twitter to label it “state-affiliated media” to Twitter users – a move previously reserved for media outlets in places like China, Russia and North Korea. According to the AP report by David Bauder, Twitter describes state-affiliated media as “outlets where the state exercises control over editorial content through financial resources, direct or indirect political pressures, and/or control over production and distribution.” Twitter owner Elon Musk replied to NPR’s protestations with two words – “Seems accurate.” NPR president and CEO John Lansing said the company was disturbed to see the “state-affiliated Media” tag slapped on its tweets and calls it “unacceptable for Twitter to label us this way.” Read the complete story here.

Industry News

Talk Host Jack Harris Vows to Return to Tampa’s Airwaves

After being let go from his two-hour morning drive show on iHeartMedia’s news/talk WFLA, Tampa last week, longtime market talk radio personality Jack Harris says he’ll return to the air in the market. The 81-year-old Harris tells the Tampa Bay Times that there is interest from other broadcasters but the six-month non-compete in his iHeart contract prevents him from working elsewhere right away. Harris says he didn’t get the chance to do a farewell show – something iHeartMedia West Florida president Chris Soechtig denies. Salem Media Group says it’s offered to host a farewell show on its crosstown news/talk WGUL “AM860 The Answer,” but also doesn’t want Harris to get into a legal tussle. Read the whole story here.

Industry News

Gerald Celente is This Week’s Guest on Harrison Podcast

Noted trends forecaster and outspoken commentator Gerald Celente is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Harrison describes Celente as “a fascinating individual who is the embodiment of the word ‘independent’ in both his use of digital platforms and his bold outspoken opinions about contemporary issues.” Celente is a longtime forecaster of economic, political and social trends and has been a guest voice familiar to the hosts and audiences of talk radio and television for decades. Based in historic Kingston, New York, he publishes a magazine called Trends Journal, co-hosts a podcast with noted media figure Judge Andrew Napolitano, promotes rallies for peace, and has even launched a non- sectarian entity called the Universal Church of Freedom Peace and Justice from which – as its deacon – he delivers a weekly YouTube sermon denouncing America’s role in foreign wars… a position that has cost him a number of former allies in business and the media. Celente describes himself as a “political atheist.”  Listen to the podcast in its entirety here.

Industry News

Dr. Laura Launches Deep Dive Podcast

Dr. Laura Schlessinger – via her company Take On The Day, LLC – is launching a new podcast called, “Dr. Laura’s Deep Dive,” in which she “guides listeners through a 360-degree review of a single subject such as marriage, family dynamics, dating and parenting. In the first episode, Dr. Laura deals with the growing crisis of dysfunctional families in America and how they are tearing our country apart.” SXM Media, the combined advertising sales group from SiriusXM Holdings Inc., has exclusive global ad sales rights for “Dr. Laura’s Deep Dive.” Dr. Laura says, “I’m excited to go deep into topics that are so important to the everyday life of my listeners. Focusing on one topic per episode gives me time and space to analyze the challenges, demonstrate real world examples, and share solutions on how to navigate out of the muck and mud of bad decisions and wrong-headed analysis and achieve a fulfilling life.” Dr. Laura Schlessinger’s “Dr. Laura Program” is in its 13th year on the SiriusXM platform.

Industry News

Cox Media Group Names Clay National Sales Manager

Cox Media Group appoints Andrea Clay national sales manager for CMG Radio. Clay was most recently national sales manager for Beasley Media Group. In her new role with CMG, Clay will be responsible for working with clients in the Atlanta, Athens and Jacksonville markets. CMG VP of national sales Jodi Rainey comments, “We are thrilled to have Andrea join our team. Her expertise and leadership will be instrumental in driving growth and innovation across our national sales efforts.” Clay says. “I am honored to join the team at CMG and look forward to contributing to the company’s continued success. I am excited to work with CMG’s talented national sales team and partner to deliver results for our clients.”

Industry News

SummitMedia Names Jeff Lyons Promotion Director for Omaha

SummitMedia LLC brings Jeff Lyons aboard to serve as promotions director for the company’s Omaha station group that includes sports talk KXSP “AM 590 ESPN” and four music brands. Lyons was most recently with Community Broadcasters in Florence, South Carolina as marketing and promotions director. He’s also served in a similar capacity with Cumulus Media, CBS Radio, and Flinn Broadcasting. Lyons says, “I am excited to join the SummitMedia Omaha team. I have heard great things about the company for years and I look forward to the opportunities these stations present. I’m energized by the great team here and ready to have some fun!”

Industry News

Former CBS World News Roundup Anchor Bill Lynch Dies

Award-winning journalist Bill Lynch – former anchor of CBS News Radio’s “World News Roundup” – died on Tuesday in Lawrence, Kansas at the age of 77. Three years after getting out of the Army in 1968, Lynch joined WCBS Radio in New York City as a reporter and later as an assistant news director. He joined CBS News as a correspondent in 1981. In 1985, he became anchor of “World News Roundup” – a position he would hold until 1999.  Current “World News Roundup” anchor Steve Kathan says, “His booming voice and punchy writing style set him apart. He read and knew so much about so many issues and so many places. Bill Lynch was an influence on me and so many others who aimed to do what he could do.”

Industry News

Yesterday’s (4/5) Top News/Talk Media Stories

The aftermath of the arraignment of former President Donald Trump in Manhattan on charges related to alleged hush money paid to Stormy Daniels; House Speaker Kevin McCarthy meets with Taiwan’s Tsai Ing-wen in defiance of China’s wishes; Florida Governor Ron DeSantis visits the state of Michigan as he tests the waters for an anticipated presidential run; three Tennessee Democrats face state house expulsion hearing for taking part in anti-gun demonstration; RFK Jr. files paperwork to run for president as a Democrat; Idaho makes it a crime to help a minor get an abortion without parental consent; Kansas bans transgender athletes from girl’s and women’s sports; NPR and Twitter spar over the latter’s calling NPR a “state-affiliated media organization”; economic forecasters fear signs of a recession; French President Emanuel Macron meets with Xi Jinping in China and addresses the Russia-Ukraine war; and the severe storms and tornadoes affecting portions of the U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

How to Bounce Back and Get a Job

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

A shocking number of highly qualified broadcasters have lost their jobs.  The venture capitalists that financed the big radio companies are the people who should be fired, but that’s the next column. Let’s get you a job.

When you lose a job there are three actions that will help you land the next job.

— For the first few days, say nothing. Don’t post on social media, don’t answer the phone. You will say something very wrong.

— Every word from you should be that the company that fired you is a great company and you were proud to be there.

— File for unemployment. It’s your money.

Get the Job

— Resumes are a waste of time. I’ve never written one. Focus on the exact job you want, identify the decision maker (which is never in HR) and study. Learn everything you can about the target company and their problems. Write a solution plan. Identify exactly how you can be of service to your potential employer.

— Go to the gym. Just go. A lifetime of pizza delivery doesn’t look great! Get busy. The busier you are the faster you’ll get the job you want. Goodwill, the Salvation Army, and Dollar Tree will hire you today. Get into the stream of work life, it will change your energy.

— In your solution plan, write out how you will help your new employer. The more knowledge you show of your “new” job and company, the more flattered and impressed the decision-maker will be. No one will hire you because you need a job, they will hire you because you will solve a problem. Your plan and solutions will probably be very wrong. It doesn’t matter. You have demonstrated a sincere, studied interest in the company and have made a remarkable effort. Then they have to deal with you. A plan in a three-ring binder cannot be filed. Your plan will sit on the top of a credenza and every time an exec walks into that office, there you are at eye level!

— When you get the interview, show up 20 minutes before the meeting (not an hour). Check out in advance how the employees of the company dress and dress like that. This is no time for self-expression. After the interview, send thank you notes to everyone you met on real paper with a real postal stamp, no emails.

— The goal is to start doing the job weeks or months before you are actually hired. Bring a sales order. Write a positive critique from a listening monitor. Show up at a remote and help.

— TIP. Your odds of landing a job are much greater if you aim for one in the city where you now live.

— Go to the gym.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Failla Making Impression on “Gutfeld!” Will Speak at TALKERS 2023

Radio has been getting a lot of love lately from the TV side of FOX.  FOX News Radio syndicated midday star Jimmy Failla (center, above) has become the “go-to” guy as fill-in host on FOX News Channel’s wildly successful late night “Gutfeld!” show (starring Greg Gutfeld). One of Failla’s guests on last night’s appearance was fellow syndicated FOX Radio talker Guy Benson, also a rising star in the industry. Both Failla and Benson will be appearing as speakers at the forthcoming TALKERS 2023 on Friday, June 2 at Hofstra University.  Failla will be reprising his popular role as one of the opening speakers at the event performing his unique blend of comedy and social satire specifically focused on talk industry issues. TALKERS publisher Michael Harrison says, “Jimmy gets the conference off and running on such a wonderfully upbeat note. He’s become a tradition!  Our attendees love him.” Pictured above (l-r) are: FOX Business Channel’s Brian Brenberg, Gutfeld! personality Kat Timpf, Failla, Benson, and commentator Morgan Ortagus.

Industry News

Audacy Insights: Radio Killed the Video Star

An Audacy Insights piece by company chief marketing officer Paul Suchman lays out the case that audio – radio/streaming/podcasts – is a more effective marketing tool than video (the traditional darling of media planners). Suchman writes that this argument “is among the ultimate tussles between media planners and publishers. While some may lean more heavily toward video, we at Audacy respectfully disagree.” He makes a five-point argument in audio’s favor saying it wins in reach, time spent using, is more immersive, activates all senses, and drives recall. Read the complete story here.

Industry News

Rainey Rises to VP National Sales for CMG

Cox Media Group promotes Jodi Rainey from director of national sales to vice president of national sales for the radio business. In this new role, Rainey will oversee national, network, and political sales for CMG’s 52 radio stations in 11 markets. CMG says Rainey “came to CMG in 2001 and brings nearly 25 years of industry experience to the national sales team. Along the way, she’s cultivated a track record of success in sales and sales leadership and has produced consistent share growth and exceeded revenue goals across multiple CMG markets.” CMG Radio EVP Rob Babin comments, “Jodi is an outstanding leader and strategic thinker, and she’s passionate about delivering results for our clients. She has a deep understanding of our business and our clients, and I’m confident she’ll continue to deliver exceptional results while leading our national sales team.” Rainey says, “I’m honored to have the opportunity to work with an already successful team that includes talented and experienced leaders. We’ll continue to be laser-focused on delivering results for our clients, creating growth for CMG, and positively impacting the listeners and communities across our markets.”

Industry News

Nikki Ramirez Joins Research Director Inc

Radio pro Nikki Ramirez (Cumulus Media Atlanta and Audacy Miami) joins Research Director Inc as sales & business development lead. Research Director says that “in this new position, Ramirez will accelerate radio stations’ awareness of Research Director’s powerful Programming & Ratings Toolbox, designed to provide a deeper understanding of market performance immediately after Nielsen’s data release.” Company CEO Marc Greenspan says, “We’re excited to leverage Nikki’s extensive radio industry knowledge and experience, both on-air and behind-the-scenes, to fuel our growth in helping radio stations across the U.S. maximize the value of data to improve both their ratings and their revenue. She joins our team at a pivotal time as we look to showcase our unique ability to help clients improve their programming effectiveness and sales success.”

Industry News

TALKERS News Notes

Saga Communications announces that it will release its First Quarter 2023 operating results at 9:00 am ET on Wednesday, May 3, 2023. The company will hold a conference call on the same date at 11:00 am ET.

Last Saturday (4/1) the ParaPod Awards were handed out at the Hyatt Regency Valencia as part of the two-day ParaPod Festival. The awards recognize the influencers and content creators working in the paranormal genre. ParaPod founder Tony Sweet says, “The mainstream awards seem to skip over paranormal content. However, it takes no less time, skill, and talent to cover our genre than it does any other. So, why not create an awards platform to celebrate these brilliant individuals?” Actress and podcaster Jillian Clare (“Days of Our Lives,” “Alien Abduction”) was on hand to present the podcast and documentary category awards.

Industry News

Yesterday’s (4/4) Top News/Talk Media Stories

Former President Donald Trump is officially arraigned on 34 felony counts related to the allegation of a hush money scheme prior to the 2016 election; Tuesday’s State Supreme Court race in Wisconsin and the Chicago mayoral race; Finland becomes a member of NATO; Florida Governor Ron DeSantis’ ongoing battle against Disney; and UConn beats San Diego State to win the NCAA Men’s Basketball Championship were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Beasley Names Waldrop Digital Sales Manager for Tampa

Beasley Media Group names Stacie Waldrop digital sales manager for the company’s Tampa radio cluster that includes business talk WHFS-AM “Moneytalk Radio 1010” and five music brands. Waldrop was most recently regional digital sales manager for Summit Media in Knoxville. She says, “I am beyond excited to join the Beasley Tampa team. I look forward to partnering with the sales team and their clients to create custom campaigns that drive results!” Beasley Tampa VP and market manager Ron deCastro comments, “I look forward to having such a talented digital sales manager as Stacie join our outstanding Tampa cluster. Beasley has invested in best-in-class digital products and Stacie will help our team better solve our clients’ needs.”

Industry News

“On Purpose with Jay Shetty” Joins iHeartPodcast Network

iHeartMedia announces that the health and wellness podcast, “On Purpose with Jay Shetty,” joins the iHeartPodcast Network. The press release says the mission of the podcast is “to reach people in today’s global, hyper-connected world – as 1 in 4 people have suffered from loneliness and depression – the biggest factor this generation has ever faced. Despite the pandemic pushing people into overload, creators like Jay Shetty have opened up their heart, mind and platform to reinforce today’s greatest lesson – that vulnerability is a great strength and that people are stronger together.” Shetty comments, “‘On Purpose’ is on a journey to help make people happier, healthier and more healed. Through insightful and vulnerable conversations with icons, experts and cultural figures and weekly workshops, ‘On Purpose’ is dedicated to giving our community the habits and tools to live a more fulfilling life. I’m so grateful for our loyal and ever-growing community who come back every day to listen, learn and grow. As the podcast has scaled globally it made perfect sense to join together with the number one podcast publisher – iHeartMedia. We are so excited for this new chapter for ‘On Purpose.’”

Industry News

TALKERS News Notes

Salem Media Group is promoting its planned coverage of the booking of former President Donald Trump in Manhattan today (4/4). Salem Radio Network talk personality Mike Gallagher leads the Special Report coverage streaming on the Salem News Channel at 2:00 pm ET.

Edison Research, in partnership with NPR, is presenting a webinar on April 13 at 2:00 pm ET titled, “Hit Play, Boomer! Podcasting’s Age 55+ Opportunity.” Edison says, “Forty-two percent of Baby Boomers in the U.S. – those age 55+ – have ever listened to a podcast. Attend the webinar to learn more about what has shaped Baby Boomers in the U.S. and what their media habits look like today. Learn how they consume audio and which podcasts index the highest for listening among Boomers.”

The National Association of Broadcasters announces its new campaign highlighting the importance of AM radio in the car for news, community engagement, entertainment and vital public safety information. The campaign includes a website with a grassroots call to action and new tools for stations to highlight the importance of AM radio. This campaign is being launched as some automakers have stripped AM radio out of certain vehicle models.

Industry News

Yesterday’s (4/3) Top News/Talk Media Stories

Former President Donald Trump’s return to New York for his arraignment in the alleged hush money case involving former porn star Stormy Daniels; the aftermath of the St. Petersburg bombing that killed a pro-Russia blogger; the move by NATO countries to provide more assistance to Ukraine in its defense from Russian aggression; inflation and OPEC’s cutting production that could lead to higher gas prices; the report that the Chinese spy balloon shot down earlier this year obtained information about U.S. military sites; Finland is set to join NATO today (4/4); Ron DeSantis’ battle with Disney; Marjorie Taylor Greene’s appearance on CBS’ “60 Minutes” on Sunday evening; today’s elections in Wisconsin and Chicago; and UConn beats San Diego State in the NCAA Men’s Basketball Final were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Pending Business: Attracting New Recruits

By Steve Lapa
Lapcom Communications Corp
President

Ask any sales manager what the #1 challenge they face is and nine times out of 10 the surprise answer is not “more business.” Generating more business takes a well-oiled machine that starts and ends with a focused, well-trained sales team. And therein lies the challenge question I hear every week. “Where can I find more good salespeople?”

With all the sophisticated technology available today – from Zoom and Teams to data mining and social media – it is hard to comprehend why any viable radio station would have difficulty recruiting “good salespeople.” I rarely faced that challenge in any of the markets where I worked. No matter what the ownership structure or market size – from Buffalo to San Francisco – recruiting and retaining “good salespeople” was only an occasional problem.

If you are a manager at any level, in any market, responsible for recruiting and training “good salespeople,” you may never view the task the same way again if you follow these six simple steps:

1)         Recruitment should always be on your “To Do” list. Always, period, the end. Like the sun rises every morning, recruitment is a regular part of your day.

2)         Times are changing, build your bench. If your sales team is a mix of generations, any given team member may decide to move on for reasons you may not understand. Be prepared. Turnover happens, don’t be ambushed.

3)         Do you have a written profile of the ideal candidate for sales? Sound crazy? Try it right now. What are the three must-have qualities of every successful seller on your team? Those qualities may now be changing with newer digital, social media, and programming changes.

4)         Is your compensation structure competitive? This is one of my favorites. Depending on ownership you may or may not have the degree of flexibility you want. However, you may find a friendlier structure through performance incentives.

5)         Would you trust members of your current team to interview a candidate? I used the technique often over 15 years. Sometimes the culture in your sales department is unique or you may feature team performance incentives. The power of teams is a proven winner in most businesses.

6)         Are you plugged in to the new-think of today’s entry-level seller? Here are some current facts that may change your view of recruiting younger sellers:

   a) A study at the University of Chicago showed 56% of Americans think a college degree is not worth the money. Wow, is that different from most job postings!

b) As job markets become unpredictable, 97% of graduating seniors are open to alternative careers, as in not their major, this according to a study by iCIMS.

Finding “good salespeople” should never be viewed as a management headache. Once you make the commitment, the next great seller could be your next interview.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Monday Memo: Dominion v. FOX News

By Holland Cooke
Consultant

In Dominion Voting Systems’ $1.6 billion lawsuit, testimony and internal communications demonstrate that FOX News management and talent privately doubted election fraud claims they were broadcasting. Tucker Carlson messaged Laura Ingraham: “Sidney Powell is lying by the way. I caught her. It’s insane.”

Several FOX News Radio affiliates have asked what impact these disclosures have on station credibility.

 My advice: Your affiliation remains a franchise.

— 21% percent of FOX News viewers do say they trust the network less following the release of evidence in the Dominion case, per Maru Group poll commissioned by Variety. This is notable because FOX is not reporting the story, citing that it is the defendant; and because few minds change, generally, in divided America. We choose to believe what we choose to believe, and FOX simply got caught pandering.

— Trump loyalists are especially dug-in. His legal problems galvanize supporters’ view that he’s persecuted. At CPAC he proclaimed, “I am your retribution.”

— Affiliates: The FOX brand is your asset. To my ear, FOX Radio on-hour/half-hour newscasts report the same facts as ABC or CBS Radio newscasts. I haven’t tested this, but I’d bet a Martini at the Palm that reading transcripts – side-by-side with ABC or CBS Radio copy – the target demo’ couldn’t tell which-is-whose. But listener complaints – rooted in distrust that ABC and CBS are the proverbial “Mainstream Media” – caused several of my client stations to switch to FOX. Reaction was positive.

— Think car radio and assure listeners that they can “get a quick FOX News update” on-hour/half-hour “throughout your busy day.” “Because news that matters to you is changing fast,” listeners will want to “stay close to the news.”

— Bottom line: Unless the financial consequence of these legal actions drives FOX News out of business, hang in there.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

With a New Heart, Hal Jay Returns to WBAP, Dallas Today

Two months after receiving a heart transplant, longtime Dallas radio personality Hal Jay returns to “WBAP Morning News” on the Cumulus Media news/talk station. Regular TALKERS readers are aware that in early January, Jay suffered two ventricular tachycardia events within a week of each other and doctors at Baylor Scott & White Hospital told him, “Your heart is done.” He was placed on the transplant list and told his expected wait would be two to six months for a new heart. Fortunately, it didn’t take that long and on February 3, Jay received a call informing him a heart had become available and he would be going into surgery that night. He received the new heart on February 4 and went home nine days later. Today (4/3), Jay returns to the air alongside his WBAP co-host Ernie Brown. Jay has been a key personality on the station for the past 42 years.

Industry News

Robert Mangino Exits KDKA-AM, Pittsburgh

For reasons unexplained – but most likely due to budget cuts facing some Audacy stations – personality Robert Mangino exits the company’s news/talk KDKA-AM, Pittsburgh where he’s been host of the 6:00 pm to 10:00 pm program for the past 13 years. In a Facebook post, Mangino calls the KDKA gig his “dream job” and says, “I couldn’t be more thankful to program director Marshall Adams and GM/VP Michael Young, who brought me on at KDKA; to Jim Graci, who kept me around all of those years and Dave Labrozzi & Michael Spacciocoli, who helped keep my dream alive. And finally, there’s PJ Kumanchik, who was integral in bringing me to KDKA, he was there during my entire ride and in the process became one of my dearest friends.”

Industry News

The Weekend’s Top News/Talk Media Stories

The indictment of former President Donald Trump by a Manhattan grand Jury and the reactions of the Trump campaign and Trump supporters; Russia’s invasion of Ukraine and Russia’s detention of Americans Paul Whelan and Evan Gershkovich; the killing of a pro-Russian blogger Vladlen Tatarsky in a café bombing; the tornadoes that developed across the South and Midwest and into the Northeast leaving 32 people dead; and the NCCA Men’s Final Four and LSU wins the NCAA Women’s championship were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.