Industry News

Top News/Talk Media Stories for Week of April 24-28

FOX News Channel’s firing of Tucker Carlson was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was House Speaker Kevin McCarthy’s spending cuts in exchange for expanding the U.S. debt ceiling deal, followed by the legal battles facing former President Donald Trump at #3. The Talkers TenTMis a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Newsmax Media CEO Christopher Ruddy to Speak at TALKERS 2023

One of the talk media industry’s most impactful movers and shakers, Christopher Ruddy, CEO of Newsmax Media is scheduled to speak at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. Ruddy will engage in one of the conference’s two “fireside chats” hosted by TALKERS publisher Michael Harrison. According to Harrison, “There isn’t a day that Chris Ruddy isn’t in or behind the media news. The growth of Newsmax on the television, radio, print and digital fronts has been nothing short of phenomenal. He is extraordinarily connected and his influence on this business as well as the national conversation is on a non-stop upward trajectory. Ruddy’s instincts and savvy about positioning, programming and navigating the infrastructure of modern media are as sharp as it gets. I’m delighted to have him as a guest in this setting and at this time. (Harrison will also conduct a fireside chat with another leading industry maverick, Jeff Warshaw, CEO of Connoisseur Media). There will be more than 60 distinguished industry speakers at TALKERS 2023, the 26th annual installment of the talk media industry’s longest running and most important annual gathering.  See more about the agenda, registration, sponsorship and hotel information here.

Industry News

Cumulus Media Q1 Net Revenue Down 11%

Cumulus Media’s net revenue for the first quarter of 2023 was $205.6 million, a decline of 11% over the same period in 2022. The company’s net loss ballooned to $21.4 million from the net loss of $905,000 it reported in Q1 of 2022. Breaking down Cumulus’ revenue by segment, total broadcast revenue was $148 million – down 12.5% year-over-year – led by network revenue (-22.9%), and followed by spot revenue (down 6%). Digital revenue was $32 million, up just 0.6% over the first quarter of 2022. Cumulus Media president and CEO Mary G. Berner comments, “Extending our track record of strong operational and financial execution duringim challenging times, in the first quarter, we grew our digital marketing services revenue by more than 23%, completed the sale of WFAS-FM, continued to repurchase shares and retire debt at a discount, and have now executed $10 million of additional annualized cost reductions. That said, the impact of the considerable macro-driven weakness in the national advertising market, as well as the unfavorable prior year political and WynnBET comparisons, ultimately resulted in total revenue and Adjusted EBITDA declines. Though the difficult national market trends persist, we have confidence in our ability to successfully navigate adverse environments such as this one. Specifically, since 2019 through the COVID-impacted years, we have had best-in-class performance in terms of fixed cost reduction, Adjusted EBITDA margin recovery, Adjusted EBITDA to free cash flow conversion and net debt reduction. With our current liquidity profile and solid balance sheet, we believe that we are not only well-positioned to weather the current storm but will rebound strongly when the market eventually recovers.”

Industry News

Kim Klacik to Host Late Mornings at WCBM, Baltimore

M-10 Communications announces that conservative media personality and former Republican congressional candidate Kim Klacik will host the 9:00 am to 12:00 noon show on WCBM-AM, Baltimore, effective May 1. Klacik assumes the daypart from Derek Hunter, who exits the station. WCBM program director Sean Casey states, “Kim Klacik is a rising star in conservative politics, and we are thrilled to have her join our team atim WCBM. Her energy, passion, and commitment to Baltimore are second to none and we know that our listeners will appreciate her insights on the issues that matter most to them. Klacik says, I am excited to join the team at WCBM and have the opportunity to engage with listeners in the Baltimore area. I believe that conservative principles and policies are the key to unlocking the potential of this great city, and I look forward to sharing my ideas and insights with the WCBM audience.” Regarding the decision to replace Derek Hunter, the station says the decision was not made lightly. “It was a result of WCBM’s ongoing efforts to better serve its listeners by offering more diverse programming options. While Derek Hunter has a loyal following, the station decided to go in a different direction to attract a broader audience.”

Industry News

Report: National Sports Talk Radio on “Life Support”

A column in Awful Announcing by former WEEI, Boston staffer Alex Reimer suggests that this week’s evisceration of ESPN Radio management (ESPN Audio VP Scott McCarthy; WEPN-FM, New York PD Ryan Hurley; KSPN, Los Angeles PD Amanda Brown; and others were fired, as per Barrett Sports Media) is a signim that national sports talk radio networks are “in a losing race against time.” Reimer says that long ago, sports fans were starved for sports talk and would tune in to national programming like ESPN’s. But now, he says, “The whole idea of national sports radio is anathema to the concept of destination programming. The content is supposed to be boilerplate, because hosts are expected to placate listeners across the country.” Fans who want to hear national sports hosts like Dan LeBatard or Bill Simmons can simply download their popular podcasts. Read his column here.

Industry News

Clay Travis & Buck Sexton Visit “92.5 FOX News” in Fort Myers

im

Earlier this week, Premiere Networks’ nationally syndicated “Clay Travis & Buck Sexton Show” visited affiliate WFSX-FM, Fort Myers “92.5 FOX News,” fulfilling their promise to return to the Fort Myers/Naples area that was devasted by Hurricane Ida. The duo broadcast live from the Sun Broadcasting-owned station on Monday and Tuesday (4/25-26) and hosted a meet-and-greet with clients and hundreds of listeners. Pictured above (from l-r) are: Travis, WFSX-FM morning host Drew Steele, and Sexton.

Industry News

News Anchor Marcy Williams to Retire from 95.5 WSB

Longtime WSB-AM/WSBB-FM, Atlanta news anchor Marcy Williams is retiring from the Cox Media Group station after a 31-year career there. Williams began her WSB Radio career as an overnight anchor, and quickly rose through the ranks to become the anchor of the “Atlanta’s Morning News” program. She says, “I’ve spentim 30 years as the first female co-anchor of ‘Atlanta’s Morning News.’ With a little back-of-the-envelope math, I calculate I’ve written more than 300,000 stories over those three decades. Now it’s time for me to write a new chapter.” Station news director Amanda Moyer comments, “Marcy has been a leader and an example in our newsroom for more than three decades. Her recent Gracie award win is the perfect cap to her long tenure at WSB as the first, and to this day, the only female lead news anchor on ‘Atlanta’s Morning News.’ She will be deeply missed, but our loss is her granddaughter’s gain.”

Industry News

Benztown Publishes 9th Annual List of Top Voiceover Pros in US and Canada

Benztown publishes its 9th annual “Benztown 50 List of Radio’s Biggest Imaging Voices” – the radio industry’s exclusive listing of the top 50 voiceover artists in the U.S. and Canada. Benztown enlisted P1 Media Group to compile and analyze industry data using its proprietary algorithm, and is based on several criteria, includingim number of radio station affiliates, station size and market that was the foundation for the list. A special highlight of this year’s Benztown 50 is the presentation of the voiceover industry’s highest honor, the Chris Corley Lifetime Achievement Award, which will be presented to legendary voiceover talent, Earl Mann. A prolific voiceover artist from Canada, Mann started his career as a singer for the 1960s American folk band, the Gaslight Singers. He was an all-night disc jockey on radio stations CKEY and CHFI in Toronto in the 1960s and1970s. Sports fans will recognize Mann as the “voice of the NFL” through his work for NFL Films, as well as the voice of several college football programs and numerous NFL teams.

Industry News

Triton Digital Releases March Streaming Rankers

Triton Digital releases its rankers of the top streaming publishers for March 2023 (Mon-Sun 6AM-12MID), based on Average Active Sessions. iHeartRadio remains in the #1 spot with 310,462 Average Active Sessions,im followed by NPR Member Stations at #2 (76,679 AAS) and Audacy at #3 (57,595). Cumulus Streaming Network was #4 (42,504 AAS). Beasley Broadcasting Corporate ranked #6 (19,635 AAS), Hubbard Broadcasting was #8 (15,635 AAS), and Salem Communications ranked #11 (8,738 AAS). See the complete ranker here.

Industry News

TALKERS News Notes

iHeartMedia and P&G are again joining forces during Pride Month for the return of “Can’t Cancel Pride 2023 – The Future Starts Now,” an evening recognizing the LGBTQ+ community and celebrating organizations creating a more inclusive and equal world. The special event will feature performances from some of today’s hottest artists and appearances from influential voices in the LGBTQ+ community June 15 at the iHeartRadio Theater Los Angeles and remote locations across the country.

Award-winning public media journalist Tonya Mosley is been named co-host of “Fresh Air with Terry Gross,” the interview program produced by WHYY, Philadelphia and distributed by NPR. Terry Gross continues as executive producer and host. Mosley is a correspondent and former host of “Here & Now,” the midday radio show from NPR and WBUR, Boston, and the creator and host of the podcast “Truth Be Told.” She has been a regular contributing interviewer for Fresh Air since 2021.

Today, WNYC and Gothamist announced the new, thrice-daily podcast “NYC NOW.” The programs will present breaking news, top headlines, and in-depth coverage in three audio updates throughout the day. Each episode features WNYC and Gothamist reporters, editors, producers and hosts around New York City and across the region. “NYC NOW” is updated throughout the day in three, three-to-10 minute segments – morning headlines: WNYC newscasts available on-demand and on the go, midday news: expanded coverage of developing news stories, and evening roundup: a full collection of the day’s local news.

Industry News

Yesterday’s (4/26) Top News/Talk Media Stories

House Speaker Kevin McCarthy’s strategy to tie $4 trillion in spending cuts to raising the debt ceiling; the sexual assault civil suit by E. Jean Carroll against former President Donald Trump; Disney sues Florida Governor Ron DeSantis to prevent the governor’s oversight board from exercising power over the special taxing district; the aftermath of Tucker Carlson’s exit from FOX News Channel; the case of accused classified documents leaker Jack Teixeira; China’s Xi Jinping speaks with Ukraine President Volodymyr Zelensky for the first time since Russia’s invasion; the potential collapse of First Republic bank and its effect on the financial markets; and this weekend’s NFL Draft were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Job Opportunity

WTN-FM, Nashville Seeks Talk Host

“SuperTalk 99.7 WTN” in Nashville has an amazing opportunity for the right person. The station is looking for someone who knows and understands PPM strategies or is willing to learn and execute these tactics to win. WTN is one of America’s best live and local talk stations in one of our nation’s best cities. You need to be relevant and able to talk about local and national issues, weave through interviews and audio seamlessly and handle segments and hours with or without phone calls. This isn’t a job for a beginner, but a seasoned professional who knows how to entertain and inform! Find out more and apply here.

Job Opportunity

Columbus’ “The Fan” Seeks Station Manager

TEGNA’s sports talk WBNS-FM, Columbus, Ohio “97.1 The Fan” is seeking a “strategic, creative, dynamic, experienced broadcasting sales manager/director of sales/general manager to become our next great station manager. ‘97.1 The Fan’ is the flagship station for all Ohio State Athletics as well as NHL’s Columbus Blue Jackets and the MLS Columbus Crew. ‘The Fan’ is also the Columbus home for Cleveland Browns football. Our legacy properties boast one of the top-rated ESPN affiliates in the United States as well as a statewide network of over 80 stations and a digital platform of full-service digital solutions. This position reports to the president and general manager of WBNS-TV.” Find out more and apply here.

Industry News

“Talk Radio and Podcasting” Panel Set for TALKERS 2023

One of the many informative highlights of the forthcoming TALKERS 2023 conference will be a special panel discussion focusing specifically on the medium of podcasting as it applies to and relates to professional talk radio broadcasters. According to TALKERS VP/executive editor Kevin Casey, “So much of the discussion of podcasting we see at media events around the country approach the subject from a very broad-strokes perspective and water down their focus to the thousands of amateurs in the game and micro-niches utilized for obscure interests. The effective utilization of podcasting from the perspective of talk radio professionals – as a tool to increase revenue, expand branding, offer on-demand distribution, produce ancillary products and extend independent careers – is a specific realm of focus. That’s what this panel will explore.” The session will include an introduction by Guy Benson, host, FOX News Radio; moderation by Lisa Wexler, host, WICC, Bridgeport, CT; and panelists Steve Goldstein, CEO, Amplifi MediaRon Hartenbaum, managing member, WYD MediaChris Oliviero, market president, Audacy New York; David Pakman, host, The David Pakman Show; and Larry Young, host, The Larry Young Podcast. Casey adds, “Each of these distinguished broadcasters brings a formidable level of expertise and field experience to the subject of podcasting’s role within the talk radio universe.” There will be more than 60 distinguished industry speakers at TALKERS 2023, the 26th annual installment of the talk media industry’s longest running and most important annual gathering.  For more agenda, registration, sponsorship and hotel information, see story below or click here.

Industry News

TALKERS 2023 Agenda Update

The agenda for TALKERS 2023 is now posted subject to daily updates. Please check it regularly. The 26th annual edition of the talk media industry’s longest-running and most important conference will take place on Friday, June 2, 2023 on the campus of Hofstra University in Hempstead, New York in association with the prestigious university’s multi-award-winning station WRHU Radio. TALKERS 2023 will boldly address key issues – some existential – facing the talk radio and talk media industries at this dramatically critical juncture of rapidly accelerating technological and societal change, as well as identifying the remarkable opportunities inherent in these developments. It will also provide participants with unique and powerful networking opportunities. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $379. Attendance is only open to the working media and associated industries as well as students attending accredited learning institutions. Due to space limitations and the commitment to maintaining an intimate environment, the conference is again expected to be an early sellout. Don’t be shut out!  See convention agenda, registration and hotel information here.

Industry News

Beasley’s 2023 First Quarter Net Revenue Rises 3.7%

Reporting its operating results for the first quarter of 2023, Beasley Broadcast Group (parent of Beasley Media Group) announces net revenue of $57.8 million, an increase of 3.7% over the same period in 2022 that the company says reflects “a year-over-year increase in digital revenue, local spot revenue and network revenue, partially offset by a decrease in national spot revenue, related to continued softness in the national agency business.” Beasley reports operating income of $400,000 in Q1 of 2023, compared to the operating loss of $2.7 million reported in Q1 of 2022. The company also reports a reduced net loss of $3.5 millionim compared to the net loss of $3.7 million in Q1 of 2022. Beasley CEO Caroline Beasley states, “Beasley’s strong first quarter financial operating results highlight our continued local audio leadership and the ongoing success of our digital transformation and revenue diversification initiatives which are driving top-line and SOI (station operating income) growth. Despite ongoing challenges related to the economy and softness in the national spot market, Beasley generated healthy growth across its digital, local audio, and network revenue sources, as reflected by the 3.7% increase in first quarter net revenues to $57.8 million. Top-imline growth was the primary factor contributing to an impressive 21% year-over-year increase in SOI to $7.1 million. Our digital strategy delivered first quarter digital revenue growth of 27.8% year-over-year and accounted for 17.3% of total first quarter revenue. Similar to recent quarters, strong digital revenue performance was driven by Beasley’s organic content creation initiatives and the roll-out of our tailored web services. Beasley continues to see accelerating demand from consumers for our innovative digital content, with our unique digital users more than doubling over the prior year quarter, resulting in a more than 90% year-over-year increase in sellable digital impressions. We believe we remain on path for this revenue source to reach 20% of total revenue by 2023 year-end.” Total outstanding debt as of March 31, 2023 was $290 million, and first quarter interest expense slightly declined to $6.6 million. Beasley had $35.9 million of cash and cash equivalents on hand at quarter end. We intend to keep our cash on the balance sheet in order to maintain our strong liquidity position, while we monitor the economic environment.”

Industry News

Brandon Berman Named President of Sales for Westwood One

Cumulus Media promotes Brandon Berman to president of sales at Westwood One, taking over for Ron Russo, who exits the company to pursue other opportunities. The company says, “Berman has built his career at Westwood One, with 17 years of increasingly senior positions, from his earliest days as an accountim executive to his most recent post, EVP sales and sports partnerships.” Westwood One president Suzanne Grimes says, “Brandon is a natural leader with a smart, strategic approach to the business that will enable us to manage through these economic headwinds and beyond with confidence, commitment, resilience, and results. With his unparalleled command of our powerhouse sports business, proven success with integrated, and multi-platform client-focused selling, Brandon is uniquely well-suited to lead the team.”

Industry News

Dr. Asa Andrew Partners with NFL Alumni Health

Rising multi-platform talk media star and talk radio personality Asa Andrew, M.D. (known to his fans as Doctor Asa) is partnering with the newest division of the NFL, called NFL Alumni Health. Doctor Asa’s parent full-service media company, Asa Media is now the official media partner, outlet, and overall voice for NFL Alumni Health. Under the new agreement, Asa Media will create exclusive content for all digital, social media, reality docu-series, radio, television, and podcasts for NFL Alumni Health to tell their story. Doctor Asa, whoseim syndicated radio health-based talk show continues to gain affiliates, was recently appointed the role of “ringside physician” for Impact Wrestling which doubles as a serious medical position as well as an entertainment position. Doctor Asa tells TALKERS, “The NFL, just like combat sports, includes years of high-impact play, raising concerns for long-term wellness. Concussions, joint injuries, cardiovascular health, obesity, and neurological complications are the norm as the average career for iman NFL player is very short.” Doctor Asa will be speaking and educating as the leading health and wellness voice for NFL Franchises and Alumni with strategies for optimal health, performance, and longevity. He continues, “The NFL is a worldwide sports giant with some of the greatest athletes. The players are the ones we need to make sure are in the best position to enter the sport well and exit with their greatest win, their health. NFL Alumni Health has a passion to educate the players for better current play health and longevity choices which creates a better post-play outcome. Many former NFL Alumni Players are losing quality of life and facing serious health challenges. NFL Alumni Health is on a mission to create a better way. I’m here to be the voice, the storyteller, and catalyst to inspire the NFL and its Alumni, and influence others to reach their potential and becoming the best version of themselves.” Dr. Asa Andrew will be speaking on “The Big Picture” panel at TALKERS 2023, June 2 at Hofstra University.

Industry News

Newsmax Inks Deal to Broadcast in Southeastern Europe

Newsmax Media, Inc announces that it is signing a deal with Telecom Serbia to broadcast Newsmax content to customers in Southeastern Europe. Newsmax CEO Christopher Ruddy says, “Newsmax is excited about its partnership with Telecom Serbia, which has become an impressive player in numerous European markets.im Newsmax saw this agreement as both an opportunity to join with a respected leader in multimedia, Telecom Serbia, but also to strengthen America’s ties with the people of Serbia and the Balkans. The United States and Serbia were allies in both World Wars, share a common desire to overcome the destructive legacy of communism in East Europe, and both continue to support democratic societies. We believe that millions of Americans, Serbs and others will see us as an important source of information that they can trust.”

Industry News

Procter & Gamble to Receive Radio Marketer of the Year Honor

The RAB announces that Procter & Gamble has been selected to receive the 2023 Radio Mercury Awards “Radio Marketer of the Year” honor “in recognition of the company’s longstanding and strategic partnership with the radio industry to reach and engage consumers when they are most receptive and ready to act.” The RABim goes on to say, “P&G’s commitment to minority owned broadcasters and its stewardship of diversity, equity and inclusion is unparalleled as evidenced by its founding sponsorship of ‘More than that with Gia Peppers’ audio series, its transformative strategic alliance with NABOB and Reset Digital to steer more digital investment to black-owned broadcasters, and its ‘Lead with Love’ community impact program activated in partnership with Katz Radio Group and RAB.” RAB president and CEO and chair of the Radio Creative Fund, Erica Farber, says, “Procter & Gamble continues to be a tremendous partner to the radio industry. The ongoing collaboration with P&G and its agencies is driving results among our shared consumers, and we look forward to their continued innovation and thought leadership in audio.”

Industry News

Cousin Brucie Rockin’ in New Paltz

im

This past weekend (4/21-22), WABC, New York legend Bruce “Cousin Brucie” Morrow hosted a Rock n’ Roll Weekend at Mohonk Mountain House in New Paltz, New York. Activities included a Town Hall discussion about Rock n’ Roll’s past, present and future; a lawn show featuring classic cars from the era; and the movie Dirty Dancing with follow-up memories from Brucie and participants. The weekend wrapped up on Saturday night with a dance contest. Nearly 150 attendees competed for prizes for those who best did the Twist, Jitterbug, Bunny Hop, and Swing. Pictured here with Brucie are the second-place winners, Richie and Veronica Mannarino, from Smithtown, New York.  Said Veronica after she caught her breath, “I’m thrilled with second place. Meeting Cousin Brucie was the best prize of the night!”

Industry News

TALKERS News Notes

Audacy announces it will report its 2023 first quarter financial results before the market opens on Wednesday, May 10. The company will host a conference call and simultaneous webcast at 10:00 am ET that morning to review the results and recent progress against its strategic initiatives.

Hillsdale College announces the launch of the new podcast, “The Larry P. Arnn Show,” hosted by college president Larry Arnn who interviews distinguished guests to Hillsdale’s campus. It’s one of the school’s programs on its new integrated Hillsdale College Podcast Network that also features “The Radio Free Hillsdale Hour,” “The Hillsdale Dialogues,” and “The Hillsdale College K-12 Classical Education Podcast.” The show’s first guest is Florida Governor Ron DeSantis, who visited Hillsdale’s campus on April 6.

PodcastOne launches the new podcast “Turtle Time with Ramona and Avery” starring reality television’s Ramona Singer and her daughter, Avery. PodcastOne president Kit Gray states, “We are thrilled to welcome Ramona and Avery to PodcastOne. Their mother-daughter relationship is enviable, and audiences will be wowed by their podcast. ‘Turtle Time’ is perfect for our platform, our audiences and our advertisers, all of whom have made it clear that this is the sort of content that they are looking for in podcasting.”

Audacy is gearing up for the 2023 NFL Draft with tomorrow evening’s “Audacy Draft Show” starring NFL Insiders Brian Baldinger and Jason LaCanfora, and produced by 2400Sports. Additionally, more than 12 of Audacy’s owned sports talk stations will have their own live and local draft shows, breaking down the first round for fans in several markets including Baltimore (WJZ-FM), Boston (WEEI-AM/FM), Buffalo (WGR-AM), Chicago (WSCR-AM), Cleveland (WKRK-FM), Dallas (KRLD-FM), Detroit (WXYT-AM), Houston (KILT-AM), Kansas City (KCSP-AM), New Orleans (WWL-AM/FM), Philadelphia (WIP-FM), Pittsburgh (KDKA-FM), and Washington DC (WTEM-AM), with many of those shows being available live in the Audacy app.

Industry News

Yesterday’s (4/25) Top News/Talk Media Stories

President Joe Biden declares candidacy in ’24 and the related questions about his age; the aftermath of the firing of FOX News’ Tucker Carlson and CNN’s Don Lemon; House Speaker Kevin McCarthy’s strategy to tie $4 trillion in spending cuts to raising the debt ceiling; criticism of the Biden administration’s FHFA mortgage subsidization plan; the legal battles facing former President Donald Trump; Montana transgender state rep faces expulsion; and actor-singer-activist Harry Belafonte dies at 96 were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Job Opportunity

WNRQ-FM, Nashville Seeks Morning Drive Talent

iHeartMedia‘s WNRQ, Nashville “105.9 the Rock” has an exciting new opportunity to do a LIVE morning show in Music City! We’re looking for a content-driven morning host or duo that fits a rock/classic rock lifestyle. If you believe in the power of radio to connect to an audience, aren’t afraid to step outside the box a little bit, and can create a morning SHOW that’s engaging, interactive, and local, we want to hear from you! Please send audio and materials to jonathanshuford@iheartmedia.com.

Industry Views

The Power of Live and Unpredictable

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imThe decision to change WABC from music to talk back in 1982 was not made by corporate, it was made by its then-program directorJay Clark. Corporate was hoping he would approve the change, “they” lobbied for it, but the call was the ultimate responsibility of the program director. The business plan for WABC as a talk station predicted it to be profitable in year 10. (That’s because KABC, Los Angeles took 10 years to turn a profit.) As it turned out, WABC turned a profit in year 11.

At the time of the WABC format change back in the early 80s, the role of a program director was to be a disruptor. They were expected to cause trouble, get headlines, keep the energy coming out of the speakers up-up-up. It was my experience that the best program directors were extremely unpleasant, difficult people. They knew how to stir up their world on and off the air.

They did not get along with sales: “I’ll get you ratings, you go sell them” was the essence of their relationship with sales!

As co-worker relationships within radio stations became more important than results, the industry suffered. The death knell was the first time a program director dismissed a new idea by saying, “It’s not in the budget.” Until that tragic moment, good/great program directors would greet new ideas with, “They will just have to give us the money.”

The primary reason radio is losing younger demos is not technology, it’s the show. Technology attracts no audience. No one goes to a movie theatre to see a blank white screen no matter how good they may find the air conditioning and popcorn. If younger listeners are listening to another audio medium it’s because the show is UNPREDICTABLE, new, energetic, fun or on-demand.

Radio of any genre can be unpredictable, new, energetic, fun and on-demand. (Request lines built top 40. But what happened to them?) The actions of unpredictability are free.

Those unpleasant, autonomous program directors often earned more money than any general manager and more than almost any program director working today. A lot more. Why? Because radio stations attracted cume by acting as a 24/7 barker. The barker sizzle came from the single mind of the program director.

The programming mind that wins by disruption is not limited to top 40. For example, classical music WGMS in Washington featured promos declaring that “WGMS plays real oldies,” “mostly Mozart” and “Celebrate the bicentennial and Beethoven’s birthday.”  Unexpected programming proves that radio is live and “LIVE” is the most powerful word in electronic media.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Industry Analyzes Tucker Carlson and Don Lemon Exits

The news/talk media industry spent Monday afternoon digesting the one-two punch that FOX News and Tucker Carlson had parted ways and that CNN had fired longtime anchor and host Don Lemon. Whileimage conservatives were likely to cheer the news of Lemon’s dismissal, the Carlson departure was far more nuanced as it came a week after FOX agreed to a $787 million settlement with Dominion Voting Systems and after discovery in the case revealed imagetexts that offered a behind-the-scenes look at FOX News personalities’ frank opinions about the 2020 election, January 6, and their co-workers and bosses. The breaking news even prompted the vacationing Mike Gallagher to find a studio in London from which to do a special edition of his Salem Radio Network program today (4/25). Salem VP/news & talk programming Tom Tradup says, “Mike Gallagher’s programming instincts are second to none. Despite being on vacation overseas, he recognized the importance of the Tucker Carlson departure and insisted on parachuting back into his talk show to give listeners the chance to sound off of what likely will be one of the biggest political stories on 2023.”

Industry Views

They Simply Don’t Like You

By Michael Harrison
TALKERS
Publisher

imaMany years ago, I received a late-night call from a legendary radio talk show host who had just been let go by management at the iconic major market station where he had been presiding over the airwaves for several decades. His ratings had begun to downtrend a bit, but he still was a big draw for audience and advertisers. He was one of the biggest names in talk radio history and his still-sizable audience loved him. Thus, the unexpected news of his severance blindsided him with a wallop and surprised the heck out of the biz.  Everyone was buzzing about it.

The usually jaunty and confident personality asked me in an uncharacteristically despondent tone of voice, “Why do you think they fired me?”

My initial response, “I don’t know.”

He answered, “C’mon, you know everything… why do you think they fired me?”

“What does it matter what I think?  I’m not sure you really want to know my opinion about this.”

“No I do, I do… tell me the truth.”

Tapping into Aaron Sorkin, I quipped, “You can’t handle the truth!”

“No I can! Dammit! Tell me what you think.”

I took a deep breath and answered, “In my opinion, they let you go… because they don’t like you.”

“What?” he replied with irritation. “You’re kidding!!”

“No, I’m not kidding.  They don’t like you and they’re using your minor ratings downslide and the subjective determination that you are no longer a fresh new voice as an excuse to get rid of you.”

I then attempted to explain to him that quite often in this business, when the question arises, should he stay or should he go, whether it is a matter of ratings, budget, or heated controversy – it comes down to the margins. Do they like you or do they dislike you?

“That’s not true!” he blurted with anger, “They LOVE me! I’m very popular with management and my co-workers. When I walk around the halls the people adore me!”

“I’m afraid they don’t… you are disliked at the station. That’s what I hear.” And that was the last time we spoke.

Fast forward to the two major buzzes currently emanating from FOX.  Everyone’s speculating about why the company dumped the mononymic talker widely known as Tucker. IMHO, it comes down to the moral of the above tale. They don’t like him.  Or more specifically, among the widespread rumors of “they,” Rupert Murdoch doesn’t like him. So much for the adage content is king. In today’s media business and perhaps all the way back to Gutenberg, platform is king. Or at least co-king.

And by the way, also IMHO – in a related story – the simple reason FOX settled with Dominion? Murdoch didn’t want to go through the discomfort and inconvenience of personally testifying in court. Everything else is filler.

Michael Harrison is the publisher of TALKERS.  He can be contacted at michael@talkers.com. You can meet Michael Harrison at TALKERS 2023 on June 2 at Hofstra University.

Industry News

Howard Stern to Open SiriusXM’s Miami Studios

SiriusXM announces that Howard Stern will bring his program to Miami to officially open SiriusXM’s newestimage state-of-the-art broadcast complex that will operate from the heart of South Beach. Stern will broadcast live May 1-3 from Miami in what SiriusXM calls “a star-studded week of programming live from SiriusXM Miami.” Stern will be joined live in the studio by special music and celebrity guests. The new SiriusXM Miami studios features a 50-seat performance space and several artist-first radio and recording studios, in addition to office space.

Industry News

The 2023 Black Effect Podcast Festival

image

Premiere Networks syndicated morning personality Charlamagne Tha God and iHeartRadio presented the first-ever Black Effect Podcast Festival at Pullman Yards in Atlanta on Saturday (4/22) designed to “highlight, uplift and amplify Black voices in the podcast industry.” The festival brought together thousands of podcast fans with the Black Effect Podcast Network’s top talent for a day of live podcast recordings from Black Effect’s most popular shows including “The 85 South Show,” “WHOREible Decisions,” “Big Facts,” and a special joint taping with “Reasonably Shady,” and “Checking In with Michelle Williams.” Additionally, the event included panel discussions aimed at aspiring and mentoring podcasters in the Black community with leading content creators and media executives. Pictured above is Charlamagne Tha God (center) with Black Effect Podcast Network president Dollie S. Bishop (front row, second from left) and the Black Effect Podcast team.

Industry News

Yesterday’s (4/24) Top News/Talk Media Stories

FOX News Channel’s Tucker Carlson and CNN’s Don Lemon exit their roles with their respective media organizations; the 2024 presidential race and Joe Biden’s official announcement he’s running for reelection; former President Donald Trump’s legal battles; Florida Governor Ron DeSantis’ battle against Disney; North Dakota passes law banning almost all abortions; the violence in Sudan and the exit of diplomatic personnel; and the trial of Proud Boys leaders for seditious conspiracy relative to January 6 were some of the most-talked-about stories in news/talk media this week, according to ongoing research from TALKERS magazine.

Industry News

WWO Audio Active Group: The Power of AM/FM Radio in Cars

This week’s blog post by Cumulus Media | Westwood One’s Audio Active Group shows a brand-new comprehensive analysis of listening data from the Nielsen Fall 2022 Survey, MRI Simmons, Edison Research‘s “Share of Ear,” and Advertiser Perceptions “that reveal 82 million reasons to keep AM radio in vehicles, illustrating why AM/FM radio is still the queen of the road.” Citing the Nielsen Fall 2022 survey, the study concludes: 1) 82,346,800 Americans listen to AM radio monthly; 2) 57% of the AM radio audience listens to news/talk stations, the very outlets that Americans turn to in times of crisis and breaking local news; and 3)ban One out of three American AM/FM radio listeners are reached monthly by AM radio. From the Edison study: 1) AM/FM radio dominates listening in the car with an 88% share of ad-supported audio; 2) AM/FM radio’s near-90 share of in-car ad-supported audio has been steady as a rock for the last six years; 3) AM/FM radio’s ad-supported shares in the car are dominant across all demographics, even among 18-34s; and 4) ‘Perception’ vs. ‘reality’: Agencies and advertisers underestimate AM/FM radio shares and overestimate Pandora and Spotify audiences (‘Perception’ from Advertiser Perceptions data). MRI Simmons shows Ford owners represent 20% of all U.S. AM radio listeners and are more likely to listen to AM radio. Cumulus chief insights officer Pierre Bouvard comments, “AM stations serve very unique, targeted constituencies and represent many languages and voices. As automobile manufacturers consider eliminating AM radio, it’s important to underscore that the AM dial is one of the most diverse media platforms in the world. Why would we eliminate this variety from the car?” See the blog post here.

Industry Views

Pending Business: You

By Steve Lapa
Lapcom Communications Corp
President

I’m one of the lucky ones. In my marketing work I get to speak with radio/audio sellers and managers around the country at companies privately and publicly owned, as well as that increasingly rare breed – the radio station owner/operator. They all share one common fault. Yes, I said fault. Can you guess what it is? Probably not, because you too may share the same fault.

I’m one of the lucky ones as I was warned about this early in my career. Before we look in the mirror, let’s recall what Harry Beckwith said in his 2011 book, You, Inc. His premise was, “The first thing you sell is yourself.” Having trained hundreds of high achievers, my experience is that premise is one of the most subjective statements you will ever hear. How do you sell yourself with grace and humility? How does your ability to sell yourself stand head and shoulders above the next seller on the Zoom call or in the advertiser’s office without over-the-top braggadocio? While on calls with one high achiever, there was always a pause point where that seller took a side bar that started with, “Believe me, I’ve been working for ____ for __years…..” Sound familiar?

After a few calls on the same advertiser, the tenure pitch gets stale. The focus on “me” gets confused with building credibility through proven performance. Sorry, but You, Inc needs an update.

You see the missing link – the fault most sellers and managers share – is the lack of investment in “You.” In plain English, most sellers and managers fail to invest in themselves. We fail to recognize it takes a financial and time investment to keep our skills sharp, our minds focused on performance, and our teams coordinated with a win-win attitude.

There is a reason why high-level tennis professionals work and compete under the watchful eyes of well-compensated coaches and trainers. Pick a competitive career, from sports to entertainment, and somewhere in the mix you will find a coach, mentor, or trainer paid to help improve performance. But rarely will you find a seller or manager in the highly competitive radio/audio sales space investing in improving performance. Sorry to all you managers reading this, but who is coaching you?

Books, seminars, videos, online programs were and are still part of “stay sharp, stay current” training. Sales and managing sales departments is a moving target with change built into every day. Recruitment, strategy and digital dynamics move ahead with or without you. It is never too late to understand the investment necessary in “You” to keep sales and sales management skills improving every day.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.