Politeness, Punctuality and Power
By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network
For decades the power-lunch spot in Manhattan was the beautiful Four Seasons restaurant. Check it out: A history of the Four Seasons Restaurant in New York City – Four Seasons new ownership (townandcountrymag.com)
Top clients would host luncheons at the Four Seasons with Sabo Media. These included Walter Anderson, former chairman/CEO of PARADE magazine who was a regular customer. If the lunch was scheduled for 12:30 pm and I arrived at 12:15 pm, Anderson was already there. Next time, I would arrive at 12:05 pm for the 12:30 pm lunch; he was already there.
The restaurant manager/maître d’ explained that, “The most powerful person always arrives first.” Of course. The most powerful person could control where she sat, where she faced and what your view of the room would be. When Walter Anderson hosted future lunches, I arrived at about 11:15 am for the 12:30 pm meet!
If I had any early career success it was not because I knew anything, it was because of Eleanor Ranft, my assistant. Prior to working with me she had been Robert Sarnoff‘s assistant for 20 years. Robert, as-in-son of the General. (Eleanor knew how to address letters to ambassadors.) At the end of the workday, she would go over the telephone call sheet and make sure I had returned every call. Neither of us were going home unless I returned every call.
When addressing emails, the most powerful people return the emails instantly. Test it, send a note to the most powerful people you know, see what happens. Mel Karmazin, Bob Pittman, Howard Stern, Michael Harrison, Chris Oliviero, Kraig Kitchin, David Yadgaroff, Bill White, Lee Harris, Dan Mason, Jarl Mohn, Marc Rowan – instant answers. Instant response keeps a person in the deal-flow, the conversation and the action. Instant response makes them powerful.
Conversely, for weeks I tried to have lunch with a local market EVP, no answer. I didn’t want a job; I was trying to place a sales order for an agency friend! No answer. Finally, I asked the market program director why I never heard from his boss. Answer, “He doesn’t think you can do anything for him.” Obviously, the order went to a different company.
A common trait of every star I’ve had the privilege to know is that they are all extremely polite. For example, Randy Thomas, Charlie VanDyke, Bruce Morrow, Howard Stern, the late Casey Kasem, Elvis Duran are kindness and manners personified. They send thank you notes. Their interpersonal attitude is to share experience rather than to say look it up yourself. Many top executives built their entire career by sending thank you notes.
That being said, THANK YOU for being a client of Sabo Media. Thank you for clearing “Sterling On Sunday” on stations like KMOX, KMBZ-FM, WPHT, KDKA and Albany’s Talk 1300. Have a pleasant Labor Day.
Walter Sterling-Sabo can be contacted at Walter@sabomedia.com or 646.678.1110 mobile. He’ll answer immediately. Sabo Media’s robust client list over the years has included PARADE magazine, Sirius Satellite Radio, The Wall Street Journal Radio Service, RKO, Salem, and CBS. Sabo was the first to monetize online video stars and influencers through his company HITVIEWS.
across all demographics, while heavy listening (listening more than 8 hours per week) increased year-over-year. Also from the study: 1) The number of Americans listening to podcasts has increased by 45% in the last five years, and more than doubled in the past decade; 2) the jump in listening while in the car (or on public transportation) is noticeable across all age groups. It is now the most popular location to listen to podcasts among consumers 18-34 and 35-49. 
station features Michigan talk personality Justin Barclay in morning drive, followed by Premiere Networks’ daytime lineup of “The Glenn Beck Show,” “The Clay Travis and Buck Sexton Show,” Sean Hannity, and Jesse Kelly, supplemented by “Our American Stories” and some FOX News Radio content. Adell bought the former Radio Disney station in January of 2015 and launched “910 The Superstation” featuring Black talk hosts who were not on the payroll but were given the platform to get their message out. Ultimately, Adell says it wasn’t financially successful. He told the Detroit Metro News, “When you look at it, no one supported it. I couldn’t get the community to support it.”
Dan McDowell and Jake Kemp has its next court date on September 15 for Cumulus’ Renewed Emergency Application for Temporary Restraining Order and Request for Preliminary Injunction. Cumulus is suing the duo for alleging they have violated their non-compete and other clauses in their contracts with the company. The two sides have been ordered to mediation over the matter.
him the right person to lead this market and continue to raise the bar. I’m excited for our team to continue our commitment to serving our communities through local news, talk and sports with best-in-class brands in Wisconsin.” Scalzo comments, “I am honored and excited to take on the role of market manager with our GKB Milwaukee team. We are excited to work together to serve Milwaukee and the state of Wisconsin with quality, trusted content in news, sports, and talk while connecting fans with our partners and impacting the community. We are proud of the new content we will be creating on ‘ESPN Wisconsin’ and the amazing things to come across all of our brands.”
Wisconsin hoops star Ben Brust, and former Wisconsin Badger and NFL punter Brad Nortman. The station also adds “The Homer Hour” hosted by Steve “Homer” True airing from 5:00 pm to 6:00 pm and featuring former Packers star Bryan Bulaga, sports commentator John Anderson, ESPN reporter Rob Demovsky, Wisconsin State Journal NFL contributor Jason Wilde, and more. ESPN Milwaukee director of content Bryan Dee says, “The new lineup includes a dynamic group of hosts with unique perspectives, all of whom possess a passion and expertise in Wisconsin sports. It begins in the morning with Evan Cohen, a UW-Madison alum, followed by ESPN College Gameday reporter Jen Lada, ESPN Radio host Gabe Neitzel, and former Packers tight end Mark Chmura. The midday slot features ‘Kyle, Brust, & Nortman,’ while the day concludes with Homer. Fans can expect to enjoy fresh, bold, and entertaining local content throughout the day.”
CFRB-AM, Toronto “Newstalk 1010” and as national format director, news & talk programming. Most recently he’s been a principal with RMR Media Strategies. Corus VP Ronnie Stanton comments, “Mike’s knowledge combined with Corus’s commitment to excellence sets the stage for a promising future for the world of talk radio.” The story indicates that Bendixen takes over for Amanda Cupido, who exits the company. 
Presidential Library in Simi Valley, California. It will be broadcast live on FOX Business Network, FOX News Channel and Univision. It will also be livestreamed via FOX Nation. FOX News Media president and executive editor Jay Wallace says, “We are very proud to have Stuart Varney and Dana Perino co-moderating the second debate with Univision to provide Americans with a comprehensive view of the qualifying candidates vying for the Republican nomination for president.”
remains ranked #1 with 281,120 Average Active Sessions. Following at #2 is NPR Member Stations (69,006 AAS) and Audacy at #3 (62,853 AAS). Cumulus Streaming Network is #4 (36,554 AAS), Beasley Broadcasting Corporate comes in at #7 (15,728 AAS), followed by Hubbard Broadcasting at #8 (13,478 AAS), and Urban One at #9 (9,131 AAS). 
during the third year, with each price subject to adjustment as specified in the Third A/R Articles.” The redemption of the Class A Common Stock will allow founder and chairman Jeff Smulyan to ultimately take Emmis Corporation private. He comments, “I am grateful to the Emmis shareholders for their tremendous support of our proposal to amend our articles of incorporation, which will give us the opportunity to return significant capital, invest in our current businesses and seek new ventures.” Emmis’ sole radio properties are WEPN-FM, New York “ESPN New York” – currently leased to Good Karma Brands – and Gospel WLIB-AM, New York. The sale of those signals would help fund the stock redemption. 
in 1981. He eventually rose to become president of the radio division in 2002, overseeing more than 20 radio stations. In 2008, he became president of programming for Emmis’ domestic radio group. Cummings comments, “Save my immediate family, nothing has given me more joy in life than working for Jeff (Smulyan) and Emmis. This company has afforded me extraordinary professional and personal opportunities, here and abroad, that no kid from rural Indiana could ever have imagined. I am eternally grateful for this and the future as Emmis allows me to continue in a consulting role. As I told Jeff, ‘I’ll work for you until they carry one of us out!’”
news programming. The company is launching a classical network that will air on five signals in the region as well as online. NEPM president Matt Abramovitz says, “These moves position NEPM to better serve western Massachusetts with journalism and conversations that create connections across our wonderfully diverse communities. That investment in local storytelling will also fuel upcoming multi-platform initiatives to reach new, diverse audiences. At the same time, we are bringing a full-time classical service to the region.”
program designed specifically to support the growth and evolution of women on-the-air. The “Behind The Mic Mentorship” program is a year-long experience exclusively for female personalities that have been in an on-air position for at least three to five years in local or national radio programming and have demonstrated a desire to grow their on-air career. The selected mentee will receive personalized conversations and advice from a wide range of industry professionals including two of radio’s top stars – national radio and television personality and Gracie Award winner Elaina D. Smith of “Nights with Elaina,” and WLTW, New York morning personality Christine Nagy. The mentorship is available to one female on-air personality from any U.S. based music format. 
podcasts, and 2.4 minutes each of ad-supported SiriusXM, Pandora, and Spotify. Limiting listening to that done only in cars, a person 18+ listens to 51 minutes of AM/FM, 4.2 minutes of podcasts, 2.4 minutes of ad-supported SiriusXM, and 1.2 minutes each of ad-supported Pandora and Spotify. The piece also reveals the steady growth of podcast daily reach. “As of Q2 2023, Edison’s ‘Share of Ear’ reports the daily reach of podcasts among 18-34s is 39%. Among 18-49s, podcasts reach 34% daily. Among persons 25-54, podcasts now have a 32% daily reach, a large increase over 2022.” 
iconic voice of the Texas Longhorns, is now part of our team. Every day from 2:00 to 4:00 pm, he’ll be diving deep into UT sports, sharing insights only he can offer. It’s a new era for afternoon radio, and we couldn’t be prouder to bring this experience to our listeners.” Way joins iHeartMedia Austin from Austin Radio Network, where he most recently served as the sports director. He comments, “I was honored to be a part of the launch of ‘AM 1300 The Zone’ as Austin’s first all-sports station in October of 1998, and am thrilled to return as host of a daily show on ‘The Zone’ once again at a station that I called home from 1997-2017.”
country WWFN-FM, Florence – now branded “100.5 The Game” – and sports talk WSEA-FM, Myrtle Beach, which re-brands as “100.3 The Game.” WNKT program director Terry Ford says, “‘107.5 The Game’ Columbia, has been keeping the Midlands sports fans informed, engaged, enlightened, entertained, and sometimes enraged for 16 years! Our live and local team of sports specialists interviews coaches, players, and fans, and invites listeners to participate via call, social media, and on-location events. At our core are the teams, coaches, players, and fans of the South Carolina Gamecocks. We are very excited about growing the ‘107.5 The Game’ brand into two markets in South Carolina and making our great content available to almost half of the state.”
presented a five-part series profiling Colorado Christian University and its new president Eric Hogue. Earlier in his career, the ordained minister served with Salem Media Group as a talk show host at KTKZ, Sacramento.
It’s time to start planning your holiday strategy.
Mentioning a local street name won’t do it. Constant local references is not LOCAL LIVE, it’s a GOOGLE MAP!