Audacy’s Suchman: What’s Making Audio the Most Effective Ad Medium
In a piece in AdAge, Audacy chief marketing officer Paul Suchman spells out how AI and influencer marketing are transforming audio into the most effective ad medium. Suchman writes, “Audio deserves much
more recognition as a (legacy) medium that’s constantly innovating and evolving to enhance the consumer experience and the advertiser opportunity. At the heart of Audio lives great storytelling. From the beginning of humankind to today’s best advertising, storytelling is the single most effective tool for sharing information and knowledge – all while entertaining, educating and yes, selling. Storytelling is a constant, but the way stories are told is shifting, driven by new technologies and approaches that allow brands to create more emotional connection, deliver more personalized experiences and scale their campaigns for maximum impact. And no medium is better equipped to do this than audio.” Read the full article here.
Seven Alumni Inducted into 2024 Hofstra Radio Hall of Fame

Hundreds of Hofstra alumni, students, faculty, staff, and administrators gathered to celebrate the induction of seven alumni into the University’s Radio Hall of Fame this past Saturday (10/19) at the Hofstra University Club on the school campus in Hempstead, NY. Over its 65 years, WRHU-88.7 (previously WHCH and WVHC) has won some of the industry’s most coveted awards, including four Marconi Awards for College Radio Station of the Year from the National Association of Broadcasters. Student reporters have won national and regional honors and worked alongside professional journalists in covering events ranging from political conventions, presidential debates, and inaugurations to the Super Bowl and major league playoff and championship games. At WRHU, Hofstra students create multiplatform live game content for Hofstra D1 teams and the NBA G League Long Island Nets. They produce and distribute all NY Islanders live NHL games to ESPN Radio NYC, SiriusXM, NHL.com, WRCN-FM, and WRHU-FM. Students also produce and perform on-air roles for the Long Island Ducks baseball franchise. The evening’s celebration was emceed by Lee Harris (front row, far left), a 2009 WRHU Hall of Fame award winner and recent inductee into the national Radio Hall of Fame, and Jamie Morris ’07 (not pictured), host of K-JOY, Long Island’s “Mornings with Jamie and You.” This year’s inductees for the Radio Hall of Fame are Danielle Dellilo ’01 (front row, second from left); Shannan Ferry ’14 (front row, fourth from left); Jared Greenberg ’05 (back row, far left); Damon (Dave) Mock ’00 (posthumously); Shawn Novatt ’00 (first row, second from right); Stu Rushfield ’89 (back row, second from left); and John Santucci ’11 (not pictured). Also pictured: noted agent and president of the executive board of Hofstra University’s Alumni Organization, Heather Cohen (front row, third from left); Mike Kluger (back row, third from left); Steve Graziano (back row, third from right); George Musgrave (back row, second from right); Jim Helfgott (back row, far right); WRHU general manager, John T. Mullen (front row, fourth from right); and current president Hofstra Radio Alumni Association, Liane Sousa (front row, far right). (HRAA photo)
Benztown Unveils List of Top Voiceover Pros
Benztown announced the release of its 9th annual Benztown 50 List of Radio’s Biggest Imaging Voices – the radio industry’s exclusive listing of the top 50 voiceover artists in the U.S. and Canada. Benztown enlisted P1 Media Group to compile and analyze industry data that was the foundation for the list. A special highlight of
this year’s Benztown 50 is the presentation of the voiceover industry’s highest honor, the Chris Corley Lifetime Achievement Award, to Ann DeWig. Benztown president Dave “Chachi” Denes says, “We are thrilled to recognize the top 50 VO artists in the U.S. and Canada for 2024, along with the peer-voted ‘Best of Format’ honorees and the great Ann DeWig, recipient of the Chris Corley Lifetime Achievement Award. These individuals represent the pinnacle of audio branding and are synonymous with many major brands in our industry. Fifteen years ago, when we began working with VO talent, I never imagined we would collaborate with the best in North America. I am incredibly grateful for their support; without it, Benztown would not be where it is today. As we celebrate these honorees, we also honor all world-class VO talent and the emerging voices that shape the future of the industry.” See all the winners here.
TALKERS News Notes
SiriusXM Announces Coverage for 2024-25 NBA Season. The satellite and internet broadcaster launched its coverage of the NBA’s 2024-25 season with a doubleheader featuring the reigning NBA Champion Boston Celtics hosting the New York Knicks, followed by the Minnesota Timberwolves facing off against the Los Angeles Lakers. This season, SiriusXM listeners will get access to live broadcasts of every NBA game through the NBA postseason and The Finals, as well as daily, in-depth NBA-focused programming on the SiriusXM NBA Radio channel.
PodcastOne Unveils the Explosive 10th Season of The Opportunist: “Tim Ballard: Unmasking a Hero.” PodcastOne announces the release of the latest season of its hit series, “The Opportunist,” hosted by veteran true crime author and podcast host Sara James McLaughlin. The new series delves into the dramatic rise and fall of Tim Ballard, the embattled founder of Operation Underground Railroad. Known for his work rescuing trafficked children, Ballard’s public persona hides darker allegations. McLaughlin takes listeners on a gripping investigative journey, featuring interviews with some of the women who have accused Ballard of sexual misconduct.
Yesterday’s (10/22) Top News/Talk Media Stories
The presidential race, including Kamala Harris’ scheduled Pennsylvania town hall on CNN and former Trump chief of staff John Kelly’s warning about Donald Trump’s “facism,” the escalation of violence in the Middle East, climate change, the economy, abortion rights, the migrant crisis, and the Russia-Ukraine war were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.
What is the Meaning of Freedom of Speech?
TALKERS publisher Michael Harrison addressed a packed house of New Jersey political, civic, and business leaders at the recent Hurley in the Morning Foundation Charity Dinner in Atlantic City (10/4) where he delivered a barn burning speech discussing the biological and sociological impact of modern era communications technology.
In this brief excerpt, he discusses the often misunderstood or misused basics of “freedom of speech” that apply to the American media marketplace of ideas. One of the many highlights of Harrison’s 48-minute keynote address was his observation that there are basically two types of “freedom of speech” – the general “spirit” of the law in an idealized sense, and the actual “letter” of the law specifically per the First Amendment. Harrison notes that many people are shocked to learn that the First Amendment gives citizens and private enterprises the right to curtail the speech of others. Only the government is prevented from infringing on speech and expression via the Bill of Rights. After that, all bets are off. To view the provocative clip, please click here.
TRAVELIN’ MAN: Salem Radio Network’s Greg Clugston to Channel Charles Kuralt “On The Road”

Salem Radio Network’s White House correspondent Greg Clugston – pictured above by Air Force One steps- is set to board AF1 today (10/22) for his latest assignment: covering President Joe Biden at a Concord, New Hampshire event where Biden will address prescription drug prices in America. Following that event, with Election Day just two weeks away, Clugston will hit-the-highway in a car trip reminiscent of what Salem sources describe as the late Charles Kuralt’s long running “On The Road” series for CBS News. Some of Clugston’s itinerary will be:
• Driving to New York City to cover former President Donald Trump’s October 27th rally at Madison Square Garden; he will do advance reports for SRN News and TOWNHALL News during newscasts prior to start of the event.
• October 30th he will return to D.C. where he’ll serve as White House radio pool reporter for all national radio networks
• October 31st Clugston will commence a multi-day drive through the “Blue Wall” states of Pennsylvania, Michigan and Wisconsin. His tour will originate in Pennsylvania…and – given the Keystone State’s importance in the Presidential contest – he’ll file from Pennsylvania again on his return trip en route to Washington, D.C.
• November 5th he will anchor SRN’s Decision Desk providing non-stop results from the race for President of the United States as well as key House and Senate races which will determine control of both houses of the U.S. Congress.
“Greg Clugston’s depth of knowledge in national politics is second to none in media, and we are proud he is about to undertake this unique multi-city tour…which promises to deliver compelling, eye-level reporting from key states likely to determine the outcome of the 2024 campaign,” Tom Tradup, VP/news and talk programming for SRN tells TALKERS. “It will be a grueling few days on the road, but Greg’s energy and enthusiasm for this project will result in some of the best radio news reporting of this entire political year.” SRN News and TOWNHALL News are twin 24/7 national news networks which are each a division of Salem Media Group.
Part 2: Understanding Fair Use
By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Legal Group, Senior Partner
Goodphone Communications, Executive Producer
Incorporating copyrighted material into your media content can enhance its impact, but understanding fair use is essential to avoid legal risks. This article, the second in a series, explores the first fair use factor – purpose and character of the use – and explains how transformative use can protect creators. Learn how transforming copyrighted material, such as remixing or critiquing it, allows for new purposes like commentary or parody. Key examples, like “Auto-Tune the News” and radio broadcasts, illustrate how repurposing content can fall under fair use. Discover practical guidelines for ensuring your use is transformative and legally sound. To read this important article in its entirety, please click here.
Media attorney, Matthew B. Harrison is VP/associate publisher, TALKERS; Senior Partner, Harrison Legal Group; and executive producer, Goodphone Communications. He is available for private consultation and media industry contract representation. He can be reached by phone at 724.484.3529 or email at Matthew@HarrisonLegalGroup.com
TALKERS News Notes
Old Friends and Colleagues Gather for CRN International Reunion. Some 50 long-ago colleagues gathered at a warm weekend reunion at a cozy restaurant in the Nutmeg State for what, in the 1970s, began as “Connecticut Radio Network.” It evolved into CRN International, a major advertising promotion agency, which ceased operations a decade ago. CRN SkiWatch reports aired across the USA, customized for each affiliate, and based on conditions reported by CRN’s army of spotters. Pictured above (l-r): consultant Holland Cooke; CRN International founder Barry Berman; and WABC, New York news personality, Joe Connolly. (NOTE: CRN International is not to be confused with long-active CRN Digital Talk Radio.)
AdLarge Adds Innovative “CIRCLE THIS” Podcast to Client Stable. AdLarge, a pioneering podcast advertising agency, has announces the addition of “CIRCLE THIS with Andrea ‘Dre’ Bendewald” to the fwd. network, an innovative media brand championing female creators. “CIRCLE THIS” is described as a series of deep, playful, and intimate conversations shedding light on how to create magic and meaning in your everyday life. Bendewald invites her close circle of friends which include innovators, authors, entrepreneurs, healers, and artists, to share their stories and practices for building and nurturing authentic relationships. Adding “CIRCLE THIS” to the fwd. network, represents a “bold step forward” in what AdLarge describes as its “ongoing effort and dedication to amplifying female creators as crucial voices in the modern media landscape.”
SABO SEZ: Move or Die!
By Walter Sabo
A.K.A. Walter Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN
If a shark doesn’t swim, it dies. Radio is just fine, thank you, but it’s not swimming. Water, check. Tank, check, Sharks, check. Swimming to the next meal, nope. For the past 10 years at least, the radio show in every city is stuck in place and that sound in the distance that wakes you up at night is a death rattle.
The public perceives radio to be live, current, and local. Those three ingredients are the foundation of radio’s hundred years of success and the envy of all other media. That’s right – ALL. OTHER. MEDIA. Radio was born with the characteristics envied by newspapers, magazines, streaming, TV… name it.
The savior of the AM band was not a three-hour-a-day-host. The savior is all-news and local live. The FM formats that thrive and grow put up a live mirror to a city’s needs and tastes. Stations that sound like their city, and no other city, do not just win – they dominate. The radio shark is the forward momentum of urgent local information, new ideas, new jokes.
When asked, most people will say, “I don’t think I listen to the radio much…” But they do. The problem is radio is not top of mind. Why not? Because radio must demand listener attention with urgent, new ideas, entertainment, and information. “Your favorites from the 90s and today” isn’t doing that. Listen to air checks of the double-digit share legends of top 40 night-time radio. They weren’t so great. BUT in every single break they announced the names of local schools, listeners, events – every break with urgency. The more listener names, the higher their shares. Radio math. The more listener names, the more live local points of reference, the higher the audience share.
Consider the stunning ratings of too many NPR stations. What accounts for their growth trajectory? Clock the percentage of time your local NPR station spends presenting local news, local information, and new ideas.
Compare that with any other station in the city. In its own dreary way, most NPR stations deliver on the presumed benefits of the medium of radio: Local, live, urgent ideas. Yes, many commercial stations command major ratings for the same reason: All-news stations, and hybrids such as WSB, Atlanta; KRLD, Dallas; New Jersey 101.5, WABC, New York; KFI, Los Angeles; WTAM, Cleveland; WPHT Philadelphia.
It’s sacred geometry: The more often a listener hears about their local, daily life, the higher go the ratings.
Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 9:00 pm – 12:00 midnight. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.
Yesterday’s (10/21) Top News/Talk Media Stories
The election was front and center yesterday (10/21) as the rhetoric, mudslinging, and atypical campaign environment intensifies. Former President Donald Trump’s cosplay at McDonalds and observations of schlongology (Jeffrey Epstein and Arnold Palmer) were highlights of the day’s conversation . The escalation of violence in the Middle East, climate change, the economy, abortion rights, the migrant crisis, and the Russia-Ukraine war were also among the most-talked-about stories in news/talk media yesterday (10/22), according to ongoing research from TALKERS.
New Ramsey Solutions Research Shows Nearly 80% of U.S. Adults Say They’re Worried About The Economy
Two weeks before Americans head to the polls to elect a new president, 78% of adults say they’re worried about the economy according to Ramsey Solutions’ new State of Personal Finance report for the third quarter of 2024.
The research notes millennials (ages 27-42) are the most concerned at 83%. The survey finds people are feeling the effects of the higher costs of goods and services, and they remain concerned about inflation. In addition, 37% said their finances are in worse shape than four years ago. Thirty-four percent said their finances are about the same, while only 29% said they’re better off than they were four years ago. The research indicates more than half (52%) of Americans believe the U.S. presidency has a major impact on their personal finances. “We encourage every American to go out and vote,” said Dave Ramsey, personal finance expert and host of “The Ramsey Show.” “But remember, what goes on in your house is a whole lot more important than who’s in the White House. The research shows that less than half of Americans believe a written household budget is the way to win with money. That has to change, or nothing will.”
Other key findings include:
• 1 in 3 Americans can’t afford Christmas and plan to use credit cards to make up for the shortfall.
• Nearly half of Americans (49%) report some difficulty paying bills, with Gen Z struggling the most (69%).
• 34% said they have at least $10,000 in consumer debt.
• Only 1 in 10 U.S. adults are investing 15% or more of their income.
To see the full results of Ramsey Solutions’ State of Personal Finance report, please click here.
The State of Personal Finance is a quarterly research study conducted by Ramsey Solutions with 1,006 U.S. adults to gain an understanding of opinions and attitudes toward money in America. The nationally representative sample was fielded September 12-16, 2024, using a third-party research panel.
Fair Use: A Media Creator’s Guide to Using Copyrighted Content
By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Legal Group, Senior Partner
Goodphone Communications, Executive Producer
Incorporating copyrighted material, such as video clips or actualities, can enhance your content, but understanding fair use is critical to avoid legal trouble. Fair use permits limited use of copyrighted material for purposes like criticism, commentary, news reporting, or parody without needing permission. Courts assess fair use based on four factors: purpose and character of the use (is it transformative?), nature of the work (factual vs. creative), amount used, and the effect on the market. Learn practical tips on safely navigating fair use, including using brief excerpts, transforming content, and considering market impact. To read this important article in its entirety, please click here.
Media attorney, Matthew B. Harrison is VP/associate publisher, TALKERS; Senior Partner, Harrison Legal Group; and executive producer, Goodphone Communications. He is available for private consultation and media industry contract representation. He can be reached by phone at 724.484.3529 or email at Matthew@HarrisonLegalGroup.com
Stephanie Miller Bringing “The Sexy Liberal Show” to the Orpheum Theater in Los Angeles (11/2)

Progressive, multi-platform talk show icon Stephanie Miller is bringing her long-running live touring review, “The Sexy Liberal Show” to the Orpheum Theater in Los Angeles (11/2). The evolving stage presentation has been selling out live theaters and pay-per-views across the nation for years in support of progressive and Democratic Party politics. In addition to Miller, this installment will feature “Sexy” regulars John Fugelsang, Hal Sparks, and the satirical duo Frangela. Miller tells TALKERS, “This will be the perfect pre-election party to get out the vote for Kamala Harris/Tim Walz and down-ballot Democrats, adding, “We’ve got an incredible lineup of special guests: Mark Hamill, Martin Sheen, Rep. Adam Schiff, and Glenn Kirschner! With their blend of political insight and humor, this night will have you laughing and fired up to hit the polls on Tuesday!” The show goes live at 8 pm PT and will be available on-demand for a limited time. Live tickets on sale Here. PPV tickets on sale Here. Also available: VIP Meet and Greet tickets.
Talk Media Industry Publicist Produces Trump Film Documentary Set for Late October Release
“Trump’s Big FUSS (Fight for US Sovereignty),” a film documentary written and produced by veteran talk media publicist Jerry McGlothlin – president of Special Guests – and co-written by Todd Beezley, is set for theatrical (and online venues) release in the coming days of late October to “encourage apathetic voters and undecided voters to head to the polls Tuesday, November 5.”
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Targeted cinemas for the release are in swing states Pennsylvania, Nevada, Arizona, Wisconsin, Michigan, Georgia, and North Carolina. The film takes a decidedly pro-Donald Trump position. McGlothlin is available to do interviews as part of his self-described “Late October Surprise” to explain how he believes “Trump’s fight to maintain U.S. sovereignty differs from Kamala Harris’s globalist policies.” To reach Jerry McGlothlin, call 919-437-0001 or email jerry@specialguests.com. Further information is available here.
MONDAY MEMO: Bleep?
By Holland Cooke
Consultant

As the Dodgers celebrated the win that advanced them to the National League Championship Series, a FOX Sports TV reporter asked LA’s Enrique Hernandez, “What made this team so special?” First checking, “Are we live?” Hernandez replied, “The fact that we don’t give a f**k!” (which was not bleeped).
Earlier that day vice presidential candidate Tim Walz campaigned in Michigan. Reacting to disparaging remarks Donald Trump had made ABOUT Detroit IN Detroit, Walz quipped “All’s they know about manufacturing is manufacturing bullshit.”
Later that evening, Bill Maher delivered the amusingly plainspoken experience his HBO viewers paid to opt-into. Next day, his uncensored vocabulary jumped to basic cable, via CNN’s free-with-commercials rebroadcast. I’ve heard a CNN talking head say “asshole” – and panelists on other cable news channels now say “bullshit” nonchalantly.
So WHERE IS The Line? For this week’s column, I asked around.

To read Holland Cooke’s complete column, please click here.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
TALKERS News Notes
Patty Hixson, regional vice president, Cumulus Fresno/Stockton/Modesto, was honored during the Marjaree Mason Center’s 41st Annual Top 10 Professional Women and Leading Business Awards (10/16).
The hallmark awards ceremony, presented by CalViva Health in the New Exhibit Hall of the Fresno Convention & Entertainment Center. The awards paid tribute to 10 Central Valley women who have excelled professionally, served as role models, and given back to their communities, as well as one business honored for its support of women and women’s issues. Patty Hixson’s successful radio career spans 32 years serving the Central Valley. An active leader in the community, she has been a member of the Fig Garden Rotary Club for 30 years, serving as president in 2018, and was a longtime member of the California State University-Fresno’s Bulldog Foundation. Hixson also served on the Board of Directors of the Greater Fresno Area Chamber of Commerce. Patty Hixson said: “I’m honored and humbled to be recognized among this astute group of leaders. Giving back to the community is a central part of my DNA, and I thank the Marjaree Mason Center for this award and for its important efforts supporting all women in our community.”
Edison Research to present the Sports Audio Report: Demographics at Play. Edison Research today announces that the Sports Audio Report: Demographics at Play with SiriusXM Media will be presented in a webinar on Tuesday, October 29 at 2:00 PM ET. This third and final installment from the Sports Audio Report, from Edison Research, SiriusXM Media, and GroupM, will explore the diversity in sports fandom, examine sports fans’ interaction with sports audio, and discuss how to reach different groups of sports fans when it comes to advertising. The webinar will be presented by Salma Aly, manager of research at Edison Research and MaryKate Breslin, senior manager, sales research at SiriusXM Media. Registration for the webinar is now open. For more information: Daniella Peter Paul-Loor, dpeterpaulloor@edisonresearch.com
Jeff Lewis Signs New Multi-Year Agreement with SiriusXM, Expands Hit Talk Show “Jeff Lewis Live” to Two Hours Daily. SiriusXM announced today that Jeff Lewis has signed a multi-year agreement extension with SiriusXM.
The agreement extension will feature Jeff Lewis expanding his popular show, “Jeff Lewis Live” to two hours a day giving listeners more of Jeff Lewis promoted as “just the way you want him…live and uncensored.” Lewis tells TALKERS, “SiriusXM has given me the freedom to build a show that is unfiltered, unapologetic, and morally corrupt. I’m grateful for the opportunity to grow my show and my cult…I mean, listeners.” The show will now air Monday through Fridays from 12:00 noon – 2:00 pm ET on SiriusXM’s Radio Andy (ch. 102) and on the SiriusXM app. SiriusXM’s Radio Andy features 24/7 content produced and curated by Andy Cohen, and features the latest in pop culture, celebrities, lifestyle, news and more. SiriusXM’s Radio Andy lineup includes “Andy Cohen Live,” “Jeff Lewis Live,” “Smith Sisters Live (Lauren, Rachel, and Mariah Smith),” “Gayle King in the House,” “The Jess Cagle Show with Julia Cunningham,” “It’s Me, Tinx,” and more.
Top News/Talk Media Stories this Past Weekend (10/19-20)
The presidential race highlighted by scrutiny and defense over Trump’s alleged cognitive decline was the most discussed story on news/talk media this past weekend (10/19-20), followed by fear of escalating violence in the Middle East by Israel’s killing of Hamas leader Yahya Sinwar. These stories were closely followed by (or incorporated) the economy, the migrant crisis, abortion, the Russia-Ukraine war, Elon Musk’s election money activity and the MLB playoffs according to ongoing research from TALKERS.
Harris FOX Interview Delivers Blockbuster Ratings
Ideology and, as Michael Harrison calls it, “the daily dance of affirmation” aside – perhaps there’s something to be said about booking “opposition” political luminaries as guests on our industry’s highly “targeted” venues. FOX News Channel’s (FNC) “Special Report with Bret Baier” delivered 7.8 million viewers and 1,126,000 in the 25-54 demo during anchor Bret Baier’s exclusive interview with VP Kamala Harris from 6:00 pm – 6:30 pm ET this past Wednesday (10/6), according to Nielsen Media Research. The interview marked the highest rating of the Harris-Trump political season, outrating Harris’s individual appearances on “60 Minutes,” “The View,” “The Late Show with Stephen Colbert,” CNN and MSNBC. For the full 6:00 pm ET hour, “Special Report” drew 6.7 million viewers and 901,000 in the 25-54 demo. Combined with the show’s midnight airing 12:00 midnight -12:30 am ET, the interview with VP Harris nabbed 9.2 million viewers and 1.4 million in the 25-54 demo, beating ABC’s interview with President Joe Biden before he dropped out of the race (8.5 million viewers). FNC averaged more than 12 million viewers on Wednesday between all three airings of its interviews with VP (6:00 pm ET and 12:00 midnight ET) and its town hall with former President Donald Trump (11:00 am -12:00 noon ET). Interestingly, according to Nielsen Media Research, Pittsburgh, PA was the top-rated market in the country for the interview.
2024 Presidential Race Taking on Historic Role as Nation’s First “Podcast Election”

Although news/talk radio, cable news/talk TV and all other platforms still lumped under the heading of “legacy” or “mainstream” media remain collectively powerful as venues of exposure for the national conversation in this crucial political year, the 2024 presidential race has significantly elevated podcasting to a seat at the table of influence drawing ongoing guest appearances by the major party candidates. Pictured above: OutKick’s “Maintaining with Tyrus” podcast hosted by George “Tyrus” Murdoch. Murdoch is a FOX News Channel (FNC) contributor and a New York Times best-selling author. The interview was recorded this morning (10/18) at Trump Tower in New York City and can be viewed here.
Podcast industry expert/media writer Ashley Carman aptly describes this year’s cycle as the first real “podcast election” in her Bloomberg Newsletter column. Carman credits the following factors in fueling the rise of podcasting in the presidential arena:
The number of people listening to podcasts monthly has more than doubled since 2016. An estimated 135 million people listen to a podcast monthly while 98 million listen weekly, according to Edison Research’s “Infinite Dial” study this year. This is a significant uptick from 2016 when Trump first ran for president. At that time, 21% of Americans over the age of 12 said they’d listened to a podcast monthly. This year that figure is 47%. The reach of the medium continues to grow. At this point, it’s basically mainstream.
Monthly podcast listeners have more than doubled since the 2016 election. Source: Edison Research “The Infinite Dial 2024”
People trust podcasters. A few different studies suggest people trust podcasters more than other media personalities, particularly when it comes to hearing about the news. Research from Deloitte last year found that 75% of surveyed respondents said they agreed with the statement, “I trust the podcast hosts I listen to.” Pew Research found last year that most people who get news from podcasts either say they trust that news more than the news they receive from other sources (31%) or trust it about the same (55%). We typically see this play out through podcast product endorsements, the backbone of the industry. Promo codes on podcasts have become a parody at this point, but the reality is that they work. People often take action when a podcaster throws their weight behind a product, and if having a guest on counts as a tacit endorsement of sorts, listeners are likely going to pay attention. Podcasters have also turned into superstars in their own right, inspiring fans to spend money to see them live and demonstrating how committed people are to the programs. Just this past week, The Rest Is Politics sold out the O2 arena in London. Some 13,000 fans attended. In August, the popular US-based podcast, “Kill Tony,” performed at Madison Square Garden over two nights. Those events generated $2.4 million in gross revenue with over 25,000 tickets sold, according to Pollstar.
Podcast hosts can influence their audience more than other media formats. Source: Deloitte Digital Media Trends, 17th edition (April 2023)
Young people, and yes, men, are spending time listening to podcasts. Much of the coverage around Trump’s and Vance’s podcast appearances has centered on their efforts to reach young men. More generally, young people are spending time listening to podcasts. Last year, of people between the ages of 13 and 24, 77% had at some point listened to a podcast, according to Edison Research and SXM Media, and 47% had listened to one in the last month. From that same study, men and boys listened slightly more than women and girls in a month — 53% compared to 46%.
Political messaging. But perhaps greater than any single data point is the general recognition of how well the podcast format suits political messaging. Anyone who has listened to a general interview podcast knows these shows often allow guests to speak at length, without interruption, making it an ideal venue for a politician to communicate beyond their worn-out soundbites. Few other media formats provide this kind of access to Gen Z for such prolonged periods of time.
To read Ashley Carman’s entire column, please click here.
Erick Erickson Plays Both Sides of the Field
95.5 WSB, Atlanta (and nationally syndicated) TALKERS Heavy Hundred star, Erick Erickson is giving both sides an airing today (10/18) in his midday show that he’s broadcasting from the parlor in the Texas Governor’s Mansion (see pic at left) before UGA battles University of Texas tomorrow. He tells TALKERS, he’ll have on both Governors Gregg Abbott (R-TX) and Brian Kemp (R-GA) to talk about the border, the election, and football.
Top News/Talk Media Stories this Past Week (10/14-18)
The presidential race highlighted by VP Kamala Harris’s appearance on FOX News Channel and tightening polls, escalating violence in the Middle East by Israel’s killing of Hamas leader Yahya Sinwar, and the ongoing hurricane relief efforts initiative by radio topped the list of stories discussed in the news/talk media this past week (10/14-18) followed by the economy, the migrant crisis, abortion, the Russia-Ukraine war, and the MLB playoffs according to ongoing research from TALKERS. To see the complete chart, please click here.
September 2024 U.S. Podcast Ranker Released from Triton Digital Plus New Political Podcast Data
Triton Digital has just released its U.S. Podcast Ranker for September 2024. The ranker is measured by Triton’s Podcast Metrics measurement service and includes a reporting period of September 2, 2024 – September 29, 2024.
Highlights this month include:
• iHeart Audience Network was the #1 Top Sales Networks Report, SiriusXM Podcast Network came in at #2, followed by NPR at #3.
• Top podcasts based on downloads included “NPR News Now” (NPR) at #1, “Up First” (NPR) at #2, and “Crime Junkie” (audiochuck) climbing to #3.
• Top podcasts for listeners were “NPR News Now” (NPR) at #1, “Crime Junkie” (audiochuck) at #2, and “Up First” (NPR) at #3.
• Top podcast debuts included “NFL Daily with Gregg Rosenthal” (iHeart Audience Network), “Where Everybody Knows Your Name with Ted Danson and Woody Harrelson (sometimes)” (SiriusXM Podcast Network), and “All In With Chris Hayes” (NBCUniversal News Group).
Additionally, Triton Digital collaborated with Signal Hill Insights to uncover political podcast downloads and audience trends as the U.S. presidential election approaches:
• Political podcasts have seen a 28% increase in year-over-year downloads with incremental increases over the last six months.
• Twice as many downloads come from Democrat-leaning podcasts as Republican-leaning ones. Although Democrat-leaning podcasts still make up the majority of the political podcast market, they saw their listenership decline from 58% to 56% year-over-year while Republican podcasts rose from 23% to 28% of total political podcast downloads.
• The demographic profile of political podcast listeners reveals an older, highly educated, and affluent audience compared to the U.S. general 18+ population: 59.7% are college graduates, 31.9% report a household income exceeding $100,000, and nearly half (47.2%) are 55 years or older.
• While still affluent and educated compared to the U.S. Population, Republican-leaning podcast listener profiles under-index compared to Democrat and Independent-leaning podcasts on these attributes. Additionally, they boast the highest proportion (89.9%) of White/Caucasian listeners among the three political leanings. Democrat-leaning podcasts have attracted the highest proportion (17.4%) of Black/African American listeners.
• Independent-leaning podcasts claim the highest proportion (16.2%) of Hispanic listeners and are 68.2% college-educated, and 62.4% male.
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Florida Association of Broadcasters Donates $25,000 to BFOA’s Hurricanes Helene and Milton Fund to Meet/Match Donation from WABC Owner John Catsimatidis
The Florida Association of Broadcasters (FAB) has donated $25,000 to the Broadcasters Foundation of America (BFOA) Hurricanes Helene and Milton Fund. With the addition of FAB’s donation, BFOA has exceeded the amount necessary for the $25,000 match donation from John Catsimatidis, owner and CEO of Red Apple Media and WABC, New York. “The Broadcasters Foundation has been a tremendous help to individuals in broadcasting who are in the greatest need of assistance from the onslaught of these back-to-back hurricanes. On behalf of FAB’s Executive Committee and Board of Directors, we are proud to make this contribution,” said Pat Roberts, president/CEO of FAB.
“Unfortunately, this is far from over,” he continued. “Many of our colleagues are just now discovering the extent of the damage and the cost of repairing or rebuilding. On behalf of our members and all broadcasters who are suffering from the catastrophic impact of these storms, please continue to contribute to the Broadcasters Foundation Hurricanes Fund.” “We are so grateful to John and Pat and all the individual donors who continue to rise to the occasion and provided much-needed donations to help our colleagues, many of whom are temporarily homeless,” stated Tim McCarthy, President of BFOA. “The volume of requests that pour in every day is overwhelming. We need everyone in radio and television to give as much as they can afford. There is no such thing as a too small donation. Every dollar helps.” The Broadcasters Foundation has temporarily adjusted its already streamlined Emergency Grant Guidelines and Application Process to make it even easier and faster to get funds into the hands of broadcasters hit hardest by these storms. Under the adjusted guidelines, broadcasters who have suffered catastrophic loss contact their market manager or GM, who then fills out the Hurricanes Helene and Milton Group Submission Form for all of those within their station who are applying. To access the new temporary application form, market or general managers may click here. To make a donation to the Broadcasters Foundation of America Hurricanes Helene and Milton Emergency Fund, please click here.































