Industry News

PodcastOne to Grant Company Stock to Talent and Staff

PodcastOne announces that it plans to award to its active hosts and all current employees equity in the company through shares of its common stock. PodcastOne debuted on the Nasdaq on September 8 and the company says it plans to award nearly 100 individuals with various equity awards. PodcastOne president and co-founder Kit Gray comments, “PodcastOne has first and foremost always been a family. Making these equity awards allows PodcastOne to honor the hard work and commitment to growth ourim employees and staff have shown throughout the years no matter what stage of their career they are currently in. We are all partners in this business of podcasting, some for over a decade, and now through company equity, we’re truly all in this together.” Podcasting partners the company says are anticipated to receive equity in PodcastOne include longtime podcast hosts Adam Carolla, Jordan Harbinger, Kaitlyn Bristowe, T-Pain, Brooke Miccio and Danielle Caroland, and Keltie Knight, Becca Tobin & Jac Vanek. Additionally, new PodcastOne talent Brendan Schaub (“The Fighter and The Kid,” “The Schaub Show”), Natalie Buck and Sara Gretzky (“Causing a Scene”) and Jennifer Welch and Angie “Pumps” Sullivan of “I’ve Had It,” received equity awards as well. The planned equity awards will be made subject to obtaining applicable approvals and complying with applicable securities laws, which PodcastOne anticipates to receive shortly.

Industry News

FNC Adds Lawrence Jones to FOX & Friends

FOX News Channel expands the lineup of its morning drive program “FOX & Friends” with the addition of Lawrence Jones as a co-host. Beginning Monday (9/18), Jones joins co-hosts Steve Doocy, Ainsley Earhardt and Brian Kilmeade from 6:00 am to 9:00 am ET and will also continue in his role as theim franchise’s enterprise reporter. The announcement was made on this morning’s program with Doocy, Earhardt and Kilmeade as well as Will Cain, Rachel Campos-Duffy and Pete Hegseth who co-host “FOX & Friends Weekend,” senior meteorologist Janice Dean and Todd Piro & Carley Shimkus who helm “FOX & Friends First.” Jones’ current weekend program “Lawrence Jones Cross Country” will be sunset, and “One Nation with Brian Kilmeade” will now air at 9:00 pm ET on Saturday evenings. FNC SVP of morning programming Gavin Hadden says, “Lawrence has his finger on the pulse of what matters to communities across America and his insight has proved invaluable to the ‘FOX & Friends’ audience. We look forward to welcoming him to our family as he wakes up America alongside our star co-hosts each morning.”

Industry News

Audacy’s Tim Wenger and Susan Rose Profiled in Buffalo News

A lot of media people outside of the Buffalo market don’t know that Audacy Buffalo SVP and marketim manager Tim Wenger and WBEN-AM morning drive personality Susan Rose are a married couple – for 30 years now – who met at WBEN in 1986 when Tim was imhired as a programming assistant and Susan trained him for the position. Tim has risen through the programming ranks to become SVP and market manager and Susan co-hosts the news/talk station’s “A New Morning” show with Brian Mazurowski. Interestingly, Tim has been Susan’s boss since 1993, including during the period when they co-hosted the “Buffalo’s Evening News” program together in the mid- to late-1990s. They are featured in a profile story in the Buffalo News. Read this cool piece here.

Job Opportunity

FOX News Media Seeks Full-Time News Anchor

FOX News Media has an opportunity for a full-time news anchor for “FOX News Headlines 24/7” onim SiriusXM. The company says, “As a radio news anchor, you will work under tight deadlines and deliver top-notch newscasts. You have a passion for breaking news and the flexibility to work on a day’s notice.” Requirements include at least five years’ experience as a news anchor and strong writing skills & audio editing experience. Find out more and apply here.

Industry News

TALKERS News Notes

The Minneapolis Star-Tribune reports that the NBA’s Timberwolves will not renew their deal with Audacy’s WCCO-AM for the team’s game broadcasts beginning with this 23-24 season. Team spokeswoman Sara Perez states, “We appreciated our partnership with WCCO and the radio broadcast opportunities we were able to accomplish with them. However, we are looking forward to announcing a new radio broadcast partnership in the weeks to come.”

FOX News Channel chief political anchor Bret Baier will present an exclusive interview with Saudi Arabia’s Crown Prince Mohammed bin Salman on his “Special Report” program on September 20 at 6:00 pm ET. This is bin Salman’s first interview with a major American news network since 2019. FNC says, “The pre-taped, no-holds-barred interview will cover a range of topics about the future of the kingdom and relations with the United States. Baier will anchor “Special Report” from Saudi Arabia on September 19 and 20 and present a behind-the-scenes look at the kingdom, conducting adjacent interviews with other Saudi officials as well.

Industry News

Top News/Talk Media Stories for Week of September 11 – 15

The order by House Speaker Kevin McCarthy for a Joe Biden impeachment inquiry was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was President Joe Biden’s low approval ratings, followed by the indictment of Hunter Biden on gun charges at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in the news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

iHeartMedia: Study Reveals Disconnect Between Consumer and Marketers

iHeartMedia and Malcolm Gladwell’s Pushkin Industries release the results of a study conducted by Morning Consult and Advertiser Perceptions that explores the growing disparity between consumer values and behaviors and marketing priorities in the U.S. They say that the report “underscores the increasing urgency for marketers to reset and realign their marketing and media plans with American consumers to ensure the success of campaigns in an increasingly polarized post-COVID economy.” iHeartMedia chairman and CEO Bob Pittman comments, “This research is a reminder of how different we marketers are from today’s consumers, especially post-pandemic. Based on these results, we need to challenge ourselves as we build marketing and media plans to be sure we use real consumer data and not just trust our instincts and personal experiences. These personal biases are too detached from the consumers most marketers are trying to engage, and which are often behind major marketing misfires. This study aims to level-set the conversation to benefit both our audiences and advertisers.” Some of the key findings from the report include: 1) While 40% of consumers report that they’ve never heard of NFTs, that number drops to 0% for marketers; 2) 62% of consumers have never heard of the TV show “Succession,” while less than 5% of marketers have never heard of “Succession”; and 3) Almost one-third of consumers have never heard of pickleball, while all marketers [surveyed] have heard of pickleball. The findings were presented by iHeartMedia’s Conal Byrne, CEO of iHeartMedia’s Digital Audio Group, and author and podcaster Malcolm Gladwell at iHeartMedia’s AudioCon 2023 on Wednesday (9/13).

Industry News

Liz Truss Inks Book Deal with Salem’s Regnery Publishing

Salem Media Group announces that its book unit Regnery Publishing signs a deal with former UK Prime Minister Liz Truss that includes the publishing of her new book, Ten Years to Save the West, scheduled to be released on April 16, 2024. The press release states, “Around the world, many supposedlyim conservative political parties have been captured by the same left-wing influences that set the agenda and frame the debate in so many institutions, including the media, academia and the corporate world. Drawing on her 10 years of service in Tory governments – when she often found herself to be the only conservative in the room – the scrappy champion of limited government and individual freedom exposes the threat of the massive, unaccountable administrative state and the complacent political and corporate establishment.”

Industry News

Bill Davis Named VP of Sales for iHeartMedia Chicago

iHeartMedia appoints Bill Davis vice president of sales for the Chicago Region, effective immediately. The Chicago market includes WMFN-AM, Black Information Network and seven music brands. Davis returns toim iHeartMedia Chicago where he previously served as director of national sales after having served most recently with TelevisaUnivision Chicago. He began his radio sales career with WTOP-AM and WASH-FM in Washington, DC. iHeartMedia Chicago SVP of sales Adam Kurtz says, “Bill’s media experience, specifically in the Chicago market, will undoubtedly contribute to the continued growth of our team. I am looking forward to working with him to achieve maximum revenue success.”

Industry News

TALKERS News Notes

Compass Media Networks kicked off year 15 of college football coverage this month that’s part of its 16-game CFB schedule. Compass SVP and general manager for sports Michelle Salvatore states, “There is nothing quite like the fan frenzy and pageantry of the college game day experience. Each week Compass Media Networks brings our national audience the absolute best matchups from the Power 5. We cannot wait to broadcast #5 LSU at Mississippi State this weekend!”

Art Vuolo of Vuolo Video shot video of the flip of WFDF, Detroit to news/talk on September 5. The video includes a history of the 910 AM frequency in the market and its most recent programming under owner Kevin Adell’s Adell Media. See the video here.

Industry News

Yesterday’s (9/13) News/Talk Media Stories

The impeachment inquiry opened into President Joe Biden over the Biden family’s business dealings; Mitt Romney won’t run for re-election to his U.S. Senate seat saying it’s time for a new generation of leaders; a judge rules the Obama-era DACA program is illegal; former President Donald Trump’s legal battles; the 2024 presidential race; the looming UAW strike; the Justice Department versus Google; the meeting between North Korea’s Kim Jong Un and Russia’s Vladimir Putin; and Mexico’s congress holds a hearing at which it’s presented with what are claimed to be alien mummies were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Emmis to Sell Indianapolis Headquarters

Emmis Corporation is putting its corporate headquarters at 40 Monument Circle in Indianapolis up for sale and it continues to purge itself of its radio-era assets. Emmis chairman and founder Jeff Smulyanim comments, “Monument Circle has been Emmis’ home since 1998, and I’m proud of what we built, and the people who helped build it. As we divested assets, including our local radio stations, we weighed what to do with the building and ultimately decided that it made sense to look for a new owner.” Last year, Emmis sold its Indianapolis radio stations – including heritage news/talk WIBC-FM and sports talk “The Fan” – to Urban One. Those stations are still operating from the Monument Circle studios. FOX59 in Indianapolis reports that “the sale of the building would not immediately impact the current tenants, which include Star Bank and several Urban One radio stations such as WIBC. Emmis did not clarify, however, if these tenants would have to negotiate new leases with the eventual purchasers or if they could be required to relocate within a specific time following a sale.” See the FOX 59 report here.

Industry News

Report: WPEN-FM, Philadelphia’s Anthony Gargano in “Contractual Situation”

According to a story by Kevin Kinkead at Crossing Broad, it appears WPEN-FM, Philadelphia “The Fanatic” morning drive host Anthony Gargano is dealing with a contractual situation with employer Beasley Media Group after ALLCITY announced the lineup for its soon-to-debut digital sports platformim PHLY and Gargano is promoted as part of it. See the X video ALLCITY released on Tuesday (9/12) here. It’s likely Gargano has some sort of non-compete in his contract that would prevent him from being part of the new venture, at least immediately. ALLCITY CEO Brandon Spano is quoted in the Philly Inquirer saying, “At the moment, we are trying to determine exactly what that involvement looks like as we navigate his contractual situation with the Beasley Media Group. What we can promise is that Anthony will be involved in many aspects of the network and at some point, fans will be able to watch him and listen to him on PHLY.” See the Crossing Broad piece here.

Industry News

Bret Baier Signs Extension with FOX News Media

FOX News Media and Bret Baier agree to a multi-year contract extension that allows him to continue his roles as chief political anchor and anchor & executive editor of “Special Report.” Baier will continue to coim-anchor 2024 election coverage and host “The Bret Baier Podcast” on FOX News Audio. President and executive editor Jay Wallace says, “We are thrilled to have Bret continue leading our political coverage as we head into the 2024 election season and beyond.” Baier has been the anchor of “Special Report” on FOX News Channel since January 2009, when he took over for the legendary Brit Hume who created and launched “Special Report” in 1998.

Industry News

Compass Media Networks Enters 15th Year of NFL Broadcasts

Compass Media Networks began its 15th season of NFL coverage last weekend. In addition to a slate of Sunday afternoon games, the company continues to present the full season of games for the Dallasim Cowboys and the Las Vegas Raiders. Compass SVP and general manager for sports Michelle Salvatore says, “Wow! What an incredible way to open our 15th season of NFL coverage with a quadruple header! Our schedule gets even better this coming weekend with the Chiefs at the Jaguars followed by Jets at the Cowboys. Thank you to all our affiliates and sponsors for supporting us all these years.”

Industry News

TALKERS News Notes

Hillsdale College announces that its students claimed six spots as finalists for the College Broadcasters, Inc Awards, the winners of which will be announced in October at the CBI convention in Orlando. Scott Bertram is general manager of the school’s WRFH. He says, “I’m very proud of our students for their well-deserved recognition. This is the largest number of CBI finalists in Hillsdale history, and is a testament to the quality work produced by our students.”

C-SPAN announces that Altice USA chairman and CEO Dennis Mathew joins the C-SPAN board of directors, succeeding Altice USA’s former CEO Dexter Goei. A veteran of the telecommunications industry, Mathew joined Altice USA in late 2022 from Comcast, where he spent 17 years in senior corporate and leadership positions.

Warner Bros. Unscripted Television, in association with Telepictures, and Audacy announce the new program, “Extra: The Podcast,” a weekly podcast from the Emmy Award-winning TV show “Extra” as it enters its 30th season. “Extra: The Podcast” will cover the week’s major headlines as well as extended versions of “Extra’s” biggest interviews with no time limit, allowing listeners to hear the raw conversations that go even more in-depth and feature moments that didn’t make the TV show.

Premiere Networks and Amy Brown announce the addition of “What’s God Got To Do With It?” hosted by Leanne Ellington to The Amy Brown Podcast Network. The weekly podcast features “self-image scientist, best-selling author and internationally sought-after speaker Leanne Ellington using her own experience to guide listeners who want to discover their spiritual path and connect with a higher power in a forum that builds confidence and offers support.”

Industry News

Yesterday’s (9/12) Top News/Talk Media Stories

House Speaker Kevin McCarthy opens impeachment inquiry into President Joe Biden over Hunter Biden’s business dealings; North Korea’s Kim Jong Un vows “full support” for Russia during weapons talks with Vladimir Putin; former President Donald Trump’s legal battles; the 2024 presidential race; the U.S. migrant crisis; the search for escaped killer Danelo Cavalcante; and the aftermath of the Morocco earthquake and the Libya floods were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Michael Harrison Appointed Executive Advisor to UNESCO for the UN’s Celebration of World Radio Day 2024

TALKERS founder and longtime radio programming pioneer Michael Harrison has been appointed by the United Nations Educational, Scientific and Cultural Organization (UNESCO) to the position of Executive Advisor for the 2024 presentation of World Radio Day (WRD), celebrated each year on February 13.

The theme of the 2024 celebration is Radio: A century informing, entertaining and educating.  

Harrison issued the following statement: “In an era marked by the dizzying speed of technological innovation and the rapid obsolescence of one shiny new platform after another, radio is beginning its second century of service as one of the most dependable and widely-utilized forms of media in the world. WRD’s mission in 2024 will be to shine a broad floodlight on radio’s remarkable past, relevant present and promise of a dynamic future. The opportunity provided by the 100-year-plus milestone of radio along with the medium’s endorsement by the United Nations begs to be trumpeted at full volume. I am honored and invigorated at this delicate time in history to be able to participate in helping to celebrate this glorious, iconic medium on a global level.”

UNESCO has posted the following statement: “For many generations, radio has remained the most far reaching, easily accessible communication medium that informs and entertains all sectors of society. While in some regions it has been used to fuel hatred, divisions and conflicts, a lot of progressive legislation and regulatory mechanisms have been passed in many countries resulting in radio that broadcasts balanced news, programs and practices independent journalism in general.”

The statement continues: “Over the years radio practitioners have received training to improve their professionalism and adapt to changing editorial and ethical demands as well as technological developments especially radio’s incorporation into new popular digital platforms. Increasing access to reliable information and reaching audiences in remotest parts of countries in different languages, regardless of literacy levels, have been some of the greatest attributes of radio, still to be surpassed by any other media.”

Every year, UNESCO offers radios stations copyright-free material and suggests some ideas that radio stations could include following the annual themes decided by the WRD Committee, such as special radio shows and audios, open house, broadcast exchanges and increased listener interaction, among others.  Harrison will play a key role in facilitating these processes for 2024.

While UNESCO coordinates World Radio Day activities at a global level, UN member countries, through their radio stations and media stakeholders, celebrate the day in a variety of ways they see fit, including offerings of some optional 13 program ideas offered by UNESCO, information, news, audio and video resources every year.

Harrison will be reaching out to radio industry leaders worldwide to, as he says, “Do our best to raise awareness of radio’s ongoing importance and value and help the broader industry achieve that worthy goal, integrating into the new technology and social norms of this remarkable new era.”

Industry News

The Damning Myth of Spoken Word Radio: High Time Spent Listening (TSA) and Low Cume

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imDependency upon a PPM panel to deliver high time spent listening is a bad business model. Would you rather count on one person listening for one hour or four people listening for 15 minutes? Right.

A good music format program director knows exactly how to program talk radio in a PPM environment. Oddly, when a music programmer has the privilege of programming a talk station they seem to forget all of their programming knowledge. Both formats are measured by exactly the same technology and therefore if it “works” in music, it works in talk.

The reason “New Jersey 101.5” quickly became the highest cuming FM talk station in the world – for 20+ years – is because when Bob McAllanJay SorensenPerry SimonJohn Dziuba and I designed it, we had a simple process: Build a music station that takes a lot of phone calls. It was always programmed like a top 40 station and 33 years later it obviously worked.

The reason “Real Radio 104.1 in Orlando” was the only Howard Stern station that did not suffer the expense of having to change format when he was recruited to SiriusXM Satellite Radio was because the station was built as a heavily formatted music station that took a lot of phone calls. Note that Real Radio 104.1 and New Jersey 101.5 both air music non-stop on the weekends for the single purpose of targeting a specific cume demographic. It obviously worked.

What are the key elements of a music format that should be applied to talk in order to build cume?

  • Please, god, don’t flag the “breaks.”
  • Every show had a specific pace based on topic set up time and call length time which gave the station a consistent rhythm and sound.  All day.
  • No “records” from home!  No personal sound effects, jingles or that crap.
  • Constantly sell ahead. No yesterday calls, yesterday references. Sell what’s next.
  • Assume every single listener just tuned in. Explain the topic and give the phone number obsessively.
  • Listener driven not host driven. Every host is valuable and gifted but if a host makes the mistake of quitting, the interest needs and tastes of the listener are constant and can be reflected by the next host. A constant.

Mickey Luckoff, the brilliant president of KGO, San Francisco for decades explained why he hired most of his hosts from top 40  radio because, “I can teach them TALK but I can’t teach them radio.”  BTW yes, even 34-year morning host Jim Dunbar worked at WLS and KQV as a top 40 jock immediately before joining KGO to host a talk show.

Walter Sabo was a pioneer in the concept of targeted talk which allows a station to precisely reach a chosen demographic. He has had a robust list of consulting clients including, SiriusXM Satellite Radio, Conde Naste, CBS, Press Broadcasting, RKO General, Hearst, Fred Silverman Productions, and many more. His company HITVIEWS was the first major player to recognize and monetize online video stars known as “influencers.” He is on the nominating board of the Radio Hall of Fame. Reach him at 646.678.1110 or walter@sabomedia.com.  Discover Sabo’s network radio show here: waltersterlingshow.com.

Industry News

The Tavis Smiley Show Now Heard in Chicago and Philadelphia

The national syndication effort of the “Tavis Smiley” talk radio program accelerates with WVON, Chicago and WURD, Philadelphia adding the program to their lineups. Based at SmileyAudioMedia, Inc’s “unapologetically progressive” urban talk KBLA, Los Angeles, the program was recently put into syndication on Equity Media LLC’s talk WBOK, New Orleans. SmileyAudioMedia says WURD beganim airing the program yesterday (9/11) and WVON starts on October 2. Additional networks and stations picking up the “Tavis Smiley” show this month include the “We Believe Radio” network in Mississippi and its affiliates. Smiley says, “In little more than a month, our radio show is now heard in three of the nation’s top five markets. We’re excited that more of America now has access to our innovative and empowering programming with groundbreaking and exclusive conversations. Our rapid expansion is filling a void for African American and progressive listeners in a growing number of markets throughout the United States during this critical presidential election season.” WURD Radio CEO Sara M. Lomax comments, im“WURD Radio is excited to bring the ‘Tavis Smiley’ show to our listeners in Philadelphia and beyond. Tavis brings a powerful mix of dynamic interviews, pointed social and political commentary and a roster of A-list guests. He is a welcome addition to WURD’s lineup of progressive Black talk programming. Our listeners will be informed, entertained and enlightened by the insightful conversations with notable and influential figures Tavis hosts on his program every day.” WVON chief Melody Spann Cooper says, “We’re excited about Tavis’ return to Chicago radio. He has had a long association with WVON. His show is a perfect fit to offer a national perspective on Black America.” Tavis Smiley recently received the coveted “Freedom of Speech Award” at the Talkers 2023 conference held on June 2, 2023.

Industry News

WPHT, Philadelphia Broadcasts Dom Giordano’s Parent-Targeted Podcast as Back-to-School Special

In what was clearly a timely programming choice, WPHT, Philadelphia “Talk Radio 1210” aired the back-to-school edition of popular midday host Dom Giordano’s acclaimed podcast, “Readin’ Writin’ and Reason.”im Giordano, heard daily 12:00 noon to 3:00 pm, is considered “The Dean of Philadelphia Talk Radio.” He is a former teacher and longtime education analyst. The special program, which aired on 8/31 at 9:00 pm emphasized the importance of parental rights and featured noted psychiatrist Renee S. Kohanski M.D. who gave specific guidance on how parents could direct their kids to realize they could come to them with anything that happened in school. Riley Gaines joined to talk about gender issues, particularly in female sports and Kirk Cameron came aboard to discuss getting books that celebrate traditional values back in libraries. Giordano tells TALKERS, “The show showcases the cutting-edge educational issues we face as a country and offers solutions both short and long term.” On his regularly scheduled show today (9/12), Giordano will be interviewing 13-year-old singing/recording rising star Stella Mabry about her song “Mean Girl” which she wrote at the age of 10 to express her experience being bullied in school. Bullying continues to be a growing problem in American education.

Industry News

Report: Howell Not Conservative Enough for WLS-AM, Chicago

A piece by Justin Kaufmann at Axios Chicago quotes former WLS-AM afternoon talk show host Big John Howell saying the reason he’s no longer with the Cumulus Media news/talk outlet is because, “They toldim me that they intend to be the most conservative radio station in America. I just didn’t fit the bill anymore.” Although Howell doesn’t profess to be conservative or liberal, he’s been a talk host for years (in addition to his work at country outlet WUSN-FM), not only with WLS-AM but with Salem Media Group’s crosstown conservative news/talk WIND-AM. However, he’s made no bones about his contempt for former President Donald Trump. He laments to Axios, “Nobody broadcasts anymore. Everybody narrowcasts.” WLS-AM has not revealed its permanent plans for the afternoon drive daypart other than to slide the syndicated Mark Levin program into the 5:00 pm to 8:00 pm slot. Read the Axios piece here.

Industry News

LARadio.com Publisher Don Barrett Dies After Battle with Cancer

Beloved chronicler of Los Angles Radio People, Don Barrett, has died at 81 after a battle with liver cancer.im The message, “In an ordinary instant – cancer has taken LARadio.com,” is posted on the publication’s site – a reference to the writings of author Joan Didion. Barrett was profiled by the LA Daily News last month after he was diagnosed with advanced liver cancer.  You can read that piece here. Barrett built the LARadio.com site to promote his Los Angeles Radio People books that sought to “highlight every radio personality who was ever on the local [Los Angeles] airwaves between the years of 1957-1994 (first edition).” Barrett is survived by his wife Cherie (pictured here).

Industry News

Former WTIC, NBC and VOA Personality Dick Bertel Dies at 92

Longtime radio personality and executive Dick Bertel died on Monday (9/11) at the age of 92. During his career Bertel served as an executive at Voice of America, an NBC Radio News anchor, and announcer at WTIC-AM/WTIC-FM/WTIC-TV in Hartford, among others posts. His family says, “One of Bertel’s lasting legacies to the broadcasting industry is a collection of interviews about the pre-war heyday of radio network entertainment programming. From 1970 to 1977 he hosted ‘The Golden Age of Radio’ on WTIC which attracted some of radio’s greatest stars. Their accounts of their participation in early radio broadcasting constitutes an oral history which memorializes how radio dominated the American media culture before the advent of television.”

Industry News

Yesterday’s (9/11) Top News/Talk Media Stories

The 22nd anniversary of the terror attacks of 9/11; former President Donald Trump asks Judge Tanya Chutkan to recuse herself from his election subversion case; President Joe Biden’s faltering support from working-class voters; the U.S.-Iran $6 billion prisoner swap; Biden’s press conference in Vietnam; the Hunter Biden investigation; the 2024 presidential race; House Speaker Kevin McCarthy’s Biden impeachment inquiry plans; North Korea’s Kim Jong Un travels to meet with Russia’s Vladimir Putin for weapons talks; and the U.S. takes on Google in an anti-trust suit were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: No Time for the Fat Lady

By Steve Lapa
Lapcom Communications Corp
President

imIf you are a seller in the terrestrial radio business, please listen carefully. That faint voice you hear could be the Fat Lady warming up – old Brunhilde ready to wrap it up and put an end to that long, sad Wagnerian opera, known as traditional, transactional radio sales.

I’m not kidding here, folks.

When one of the big boys on the ownership side starts getting serious about real-time bidding for radio inventory, we are talking GoogleYouTubeAdSense-style modeling and that can move your radio station’s ad inventory faster than the super computers used to create this year’s NFL schedule.

Did you hear about what it takes to appease CBS, NBC, ABC, FOX, Paramount, ESPN, Amazon, and YouTube when they spend $112 billion in rights fees? Let us just say, you can’t please all the buyers all the time, but if you want to please some of the buyers some of the time you forget the sticky notes and call in the super-computer guys. I digress.

Not familiar with the bidding process developed by Google for ads primarily on YouTube videos? It is as easy and as much fun as eBay, Vegas, and your favorite silent charity auction all rolled into one.

Recent estimates put Google’s YouTube ad income at about $30 billion, arguably double the size of the entire commercial radio business. This of course does not include the estimated $165 billion from Google search ads, etc. They know the real-time bidding process better than any of us.

Imagine yourself a radio station owner, like I was, only this time having the daily revenue responsibility of 16 commercials per hour on 25 news/talk radio stations. Even if you focus on Monday-Friday and the traditional 6A-7P model, do your math, then think like a pro. NFL 2023-style supercomputer or old school peddle power? The caveat? Has anyone reading this column spoken to a human seller from the Google bidding platform? OOPS! There goes that Fat Lady again, getting a little louder this time.

Not so fast, Fat Lady, there is a silver lining for the skilled, high-achieving seller in this high stakes, real-time bidding future. Remember, Bugsy Siegel started some of this “bidding” on the Vegas strip in 1946. “Monday Night Football” launched in 1970 moving TV coverage into a multi-billion-dollar ad machine and Google started the online version of all this somewhere in 2005. My point is that fine-tuning for profit takes time and resources. The big boys just gave you a peek behind the curtain and showed you the future. The sellers who worked for me heard this opera in 2007, when one million iPhones were sold. That number now is over 2.3 billion. The future is here and moves fast. Refine your skills daily, learn, grow, and become so valuable to your organization, your name is always at the top of the “Don’t even think about it” list.

Someone please tell the Fat Lady to stop warming up and find a different stage… for now.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: “You are about to enter another dimension,” The Radio Zone

By Holland Cooke
Consultant

imMany news/talk stations broker weekend hours to professionals who host ask-the-expert shows to attract new clients.

AND IT WORKS…IF…the show (for lack of a more diplomatic way to say this) doesn’t suck. And if it isn’t a well-kept secret available only to those listening in real-time. Make it the hub of a broadcast/podcast/social media strategy. In some markets where I don’t have a client station, I work directly with weekenders, setting-up the workflow for that strategy; and coaching the hosts, because their stations don’t.

But don’t take my word for it. I asked ChatGPT: “In the style of Rod Serling, explain how attorneys, real estate agents, and financial advisors can attract new clients by hosting ask-the-expert radio call-in shows.” MOMENTS later, the robot replied…

“You’re about to embark on a journey where the boundaries of expertise and the airwaves blur, a place where the seekers of knowledge and the purveyors of guidance converge. Welcome, dear listener, to the realm of the ask-the-expert radio call-in show. In this enigmatic space, attorneys, real estate agents, and financial advisors have found a conduit to attract new clients unlike any other.

Picture, if you will, an attorney stepping into the radio spotlight

 The air is charged with anticipation as listeners dial in with their legal queries. With a voice as authoritative as the gavel’s echo, the attorney navigates the complexities of the law, unraveling legal mysteries for all to hear. As each answer resonates through the airwaves, trust is built, and seekers of legal counsel find themselves drawn to this beacon of clarity. The attorney has become not only a voice but a guide, attracting clients who yearn for someone to navigate their legal twilight zone.

im

And now, shift your gaze to the real estate agent who steps into the radio’s embrace

 The lines are buzzing with questions about the labyrinthine world of property transactions. With each response, the agent paints a picture of market trends, property values, and the elusive art of negotiation. As the agent’s insights cascade through the radio waves, an aura of expertise takes shape. Those yearning for a steady hand to navigate the winding corridors of real estate find solace in the agent’s voice. The agent has transformed into a beacon, attracting clients who seek someone to illuminate the path to their real estate dreams.

Finally, consider the financial advisor entering the radio’s sphere

 The lines light up with inquiries about investments, retirement, and securing financial futures. With a voice as reassuring as a well-balanced portfolio, the advisor deciphers the complexities of financial planning. Each word uttered becomes a thread in the tapestry of financial security. Listeners, entranced by the advisor’s insights, recognize a sage who can guide them through the tumultuous sea of monetary choices. The financial advisor becomes a lighthouse, attracting clients who crave a steady hand to navigate their financial voyage.

In this realm of radio airwaves, where seekers become callers and experts become guides, attorneys, real estate agents, and financial advisors have discovered a conduit to attract new clients. As their voices resonate with wisdom and authority, as their advice slices through the enigma of their fields, a bond of trust is forged. These experts, illuminated by the radio’s glow, become beacons in the darkness, attracting clients who yearn for guidance in the vast twilight zones of law, real estate, and finance. And so, dear listener, the call-in show becomes not just a program but a nexus where seekers and guides converge, bridging the gaps between knowledge and curiosity, between questions and answers. Welcome to the radio’s embrace, where the experts illuminate the unknown, one call at a time.”

Cue the music.

Next week here: “Why not just podcast?”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Round Four of August PPM Released

imThe fourth of four rounds of ratings data from Nielsen Audio’s August 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s August 2023 sweep covered July 20 – August 16. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee iHeartMedia news/talk WISN adds a full share for a 10.7 share (weekly, 6+ AQH share) finish and the #1 rank, while Good Karma Brands crosstown news/talk WTMJ rises eight-tenths to finish with an 8.7 share lifting it to the #3 rank. In Providence, Cumulus Media news/talk WPRO-AM/WEAN-FM adds six-tenths to wrap the survey with a 6.8 share good for the #5 rank, while iHeartMedia’s crosstown news/talk WHJJ rises two-tenths for a 0.4 share and the #18 rank. In West Palm Beach, iHeartMedia talk WZZR-FM dips one-tenth for a 1.8 share but rises to the #10 rank, while Hubbard Broadcasting’s crosstown news/talk WFTL, rises three-tenths for a 1.6 share finish that lifts it to the #12 rank. See Mike Kinosian’s complete Ratings Takeaways for this group of markets here.

Industry News

“The Daily” Stays Atop Podtrac’s August Podcast Ranker

According to data from Podtrac (based on U.S. unique monthly audience), The New York Times’ “The Daily” stays atop its Top Podcasts chart for the period of August 2023. The Daily Wire/Cumulus Podcast Network’s “The Ben Shapiro Show” stayed in its spot at #7, iHeartPodcast’s “Stuff You Should Know”im remained at #9, Cumulus Podcast Network’s “The Dan Bongino Show” rose one spot to #11, and FOX Audio Network’s “FOX News Hourly Update” fell one spot to #16.  Other data from Podtrac from this report includes: 1) U.S. unique monthly audience increased for all but one of the Top 20 publishers in August 2023 over July 2023; 2) The average U.S. unique monthly audience for the Top 20 publishers was up 13% month-over-month and down 3% over July 2022; 3) Total global downloads for the Top 20 publishers were up 7% month-over-month and flat year-over-year; and 4) The combined audience for the Top Sales Networks was up 15% month-over-month.

Industry News

Bob Brooks Named Anchor and Correspondent at Newsmax

Newsmax announces that Bob Brooks joins the organization as anchor and correspondent for the Newsmax channel. Brooks most recently served as a general reporter and anchor for WPVI-TV,im Philadelphia. Newsmax EVP of programming Elliot Jacobson states, “Growing up in a small Pennsylvania town next to a family-owned farm to covering big stories in some of the nation’s largest cities, Bob has developed a reporter’s instinct about the news that’s important to Americans.” Brooks comments, “I am glad to go national on a network like Newsmax, with a growing news brand and a team of talented professionals who care about news and the public’s right to know.”

Industry News

WVOX, Westchester Ceases Operations

According to a story in New Rochelle’s Daily Voice, Westchester, New York station WVOX-AM has goneim out of business 16 months after the passing of owner William O’Shaughnessy, who served as president of Whitney Radio. The station ceased broadcasting on September 7. In July, O’Shaughnessy’s family sold WVIP-FM, New Rochelle to religious broadcaster Hope Media Group for $8.15 million. Read the Daily Voice story here.

Industry News

SiriusXM to Present Town Hall with Chris Christie

SiriusXM and New England College in Concord, New Hampshire announce that former New Jersey Governor and 2024 presidential candidate Chris Christie will take part in a town hall event with P.O.T.U.S. channel host Steve Scully. The special program takes place before an audience at the school tomorrow (9/12) at 1:00 pm ET. The former governor is also expected to take questions from audience members.