Monday Memo: ChatGPT, Carefully
By Holland Cooke
Consultant
Observation, as a heavy CNBC viewer: Artificial Intelligence is to 2025 what Dot Com was to the late 1990s, game-changer… and shiny object.
Everyone seemed to be chanting “AI” at this year’s CES. In a previous column here, I offered, from experience, some Do’s-and-Don’ts for crafting commercial copy. And as vendors are applying AI to various other broadcast content and operational functions, I asked the app itself: “How would you caution radio broadcasters against over-reliance on ChatGPT?” SECONDS later, the robot replied:
“Here are some key points to consider:
1. Maintain Authenticity: Radio broadcasting thrives on the personality and authenticity of its hosts. Relying too heavily on AI-generated scripts or content can make broadcasts feel robotic, inauthentic, or detached. Listeners tune in to hear the voice, opinions, and personality of the broadcaster, not just information being read off a script. ChatGPT is great for generating ideas, but it shouldn’t replace the genuine voice of the host.
2. Human Connection: One of the strengths of radio is the personal connection that hosts build with their audience. This connection comes from spontaneous moments, personal anecdotes, and relatable conversations. AI can’t replicate the unique, emotional bond that a human broadcaster forms with listeners. Overusing AI could distance the host from the audience and make the show feel more like a recorded message than a live, engaging experience.
3. Accuracy and Fact-Checking: While ChatGPT can generate a lot of information quickly, it’s not always accurate or up-to-date. Broadcasters need to be mindful that AI-generated content might contain errors, outdated facts, or biased perspectives. Relying on AI without fact-checking could lead to broadcasting misinformation, which can seriously damage the station’s credibility.
4. Tone and Nuance: AI like ChatGPT can struggle with tone, emotion, and subtlety in language. Radio broadcasters need to ensure that the tone of the broadcast fits the subject matter and the audience. AI might miss the mark on this, especially in more nuanced or sensitive topics. A human touch is often needed to tailor the message effectively.
5. Audience Engagement: ChatGPT can provide content, but it can’t engage with listeners the way a broadcaster can. Over-relying on AI could take away opportunities for live interaction, audience call-ins, and real-time feedback. Broadcasting is about creating a dialogue, not just delivering information, and AI isn’t capable of fostering real-time, dynamic conversations.
6. Creativity and Innovation: While AI can assist with generating ideas, true creativity comes from the human mind. Broadcasters should focus on bringing fresh, original ideas to the table—things AI can’t easily replicate. Over-relying on ChatGPT might limit creativity, turning broadcasts into predictable, generic experiences.
In summary, while AI tools like ChatGPT can be incredibly useful for research, inspiration, and content generation, broadcasters should ensure they don’t lose the human element of their shows. Maintaining authenticity, personal engagement, and creativity are key to keeping radio content fresh and compelling. AI should be a tool, not a substitute for the broadcaster’s unique voice and connection with the audience.”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
Woodbury, vice president of marketing at iHeartMedia Los Angeles; Sarah Spain, host of iHeart Women’s Sports “Good Game” podcast; and Jessica Marventano, executive vice present of government affairs. The 30-minute special aired on iHeartRadio stations nationwide on March 8 and 9. The interviews were conducted by Debra Mark from KFI, Los Angeles; Nathalie Rodriguez and Erica Rodriguez from WIOD, Miami and Kathy Walker from KOA, Denver.
reductions to ensure a strong and resilient future for the business. We are streamlining resources to stay competitive in a rapidly evolving media landscape and to best position Audacy to continue serving listeners and advertisers with excellence.” The Desk is reporting a list of those affected by the cuts and in the spoken-word formats, those people include: WINS, New York sports director Marc Ernay; KNX, Los Angeles reporter Charles Feldman; WWL, New Orleans news staffer Mark Menard; KMOX, St. Louis digital content producer Wilson Truong; and others. 
platform to ensure that California, the nation, and the world hear the stories of those impacted in Altadena. People have short attention spans, and many will forget the fire and its aftermath in the coming weeks and months. We intend to keep the focus on the families in Altadena and amplify their voices.” Farr adds, “Eaton was more than a fire. It was the destruction of a Black stronghold where 80% of residents were homeowners. These families weren’t just living here; they were building generational wealth. That’s why this show matters – because rebuilding Altadena isn’t just about homes, it’s about justice.” In the days following the fire, Farr co-produced KBLA’s three-hour live remote broadcast from the impact zone, ensuring survivors’ voices were heard.
pm to 10:00 pm ET with 37,895,000 viewers across the 15 networks that televised the address. This year’s audience was up over 13% compared with the 32.2 million viewers that watched President Biden’s State of the Union address in 2024. Breaking down Tuesday’s audience by age, 5.7% of viewers were aged 18-34; 20.5% of viewers were aged 35-54; and 70.7% of viewers were aged 55 and older. 
21.67% of stations had women in the general manager position, a decline of half a point from last year, but a large increase from 2004 when 14.9% of stations had a female GM. MIW says the best management opportunities for women in radio continues to be in sales management as 35.67% of stations had a woman sales manager in 2024, up more than a full percentage point from 2023. When it comes to programming, MIW says the greatest challenge for women in radio management continues to be in the area of program directors/brand managers. Women currently program 12.38% of stations, a slight gain from 11.50% in 2023. MIW board president Sheila Kirby comments, “While we are encouraged by the progress in sales management and programming, the overall numbers show that there is still significant work to be done. Leadership opportunities for women in radio must continue to grow, and our mission at MIW remains steadfast – empowering, mentoring, and advocating for more women to rise into key decision-making roles across the industry.”
Nicole Ovadia says, “Our latest forecast indicates that local advertising is showing resilience, despite the ongoing changes in the economic landscape. Although we expect core advertising to remain stable, we’ve adjusted our outlook to account for various market factors like interest rates and consumer sentiment and significant changes in media consumption patterns that are driving digital growth.” The forecast indicates strong growth in several sectors: Real Estate at 9.3%, Restaurants at 9.2%, and Retail at 6.8%. The Education and Automotive verticals are also experiencing substantial growth, with increases of 5% each.
secretary is resigning from her positions with the company, effective on or around April 1. She is taking another position outside of the company. Fasbender will remain in her current position through April 1. iHeartMedia notes that Fasbender’s exit “is not the result of any disagreement with the company on any matter relating to the company’s operations, policies or practices.”
people spend by far the most amount of their time at home, the at-home environment offers a variety of listening devices including smart speakers, internet-connected TVs, and computers, in addition to mobile phones… And we know from our qualitative research that podcast listeners can listen while they multitask at home.” After listening at home, listening at work contributes 16% to the overall daily listening time to podcasts, while in-car listening captures 11% of daily listening time. Edison adds, “We can theorize that because people often take short drives during the day including quick trips to the store, or school, or on errands, that those short trips might not be conducive to becoming fully engaged with a podcast.” Finally, 6% of listening happens in various other locations, such as gyms, grocery stores, or while walking.
Zeitgeist” podcast at The Moody Theater in Austin, Texas on Monday, March 10 at 8:00 pm ET. Presenters for the 2025 iHeartPodcast Awards will include Annaleigh Ashford and Melissa Moore, Cam Jordan, Chelsea Handler, Dennis Quaid, Ed Helms, Georgia Hardstark and Karen Kilgiraff, Joe Manganiello, Kyle MacLachlan, Sarah Spain, Sophia Bush and more. 
Advisory Board. The NYFestivals says Melén’s addition to the board will “further enhance the NYF Radio Awards, strengthening its commitment to celebrating innovation and excellence in the dynamic realm of audio storytelling.” Radio Awards EVP and executive director Rose Anderson adds, “Charlotte Melén’s pioneering work in immersive audio storytelling, especially the use of binaural and ambisonic microphones on location, has redefined the possibilities of the medium. Her team combines the highest production standards with a filmic sensibility to the delight of creators, brands, and listeners.”
with more than 250 affiliate stations. Coglianese comments, “I am beyond thrilled to be stepping into this role with Westwood One and Silverloch and can’t thank my WMAL family in Washington enough for the eight incredible years we’ve already spent together. I also want to offer a special thank you to Dan Bongino for selflessly returning to service for his country. His decency and sacrifice are a true testament to his character. Now we take things to the next level. I’m deeply conscious of the history-making legacies of these broadcasts, which is why we will be delivering the ultimate three-hour live radio show and one-hour podcast for the millions of Americans who demand the truth.” Westwood One president Collin Jones adds, “Vince’s star has been on the rise, and we’re thrilled to welcome him to the unparalleled Westwood One platform to expand his reach even further. Vince’s unparalleled ability to combine realism with sharp political insight makes him the ideal host to captivate audiences across both live radio and podcasting. ‘The VINCE Show’ and ‘VINCE’ podcast will quickly become cornerstones of our industry-leading conservative talk lineup.”
Apple Media’s 77WABC Radio beginning this week (3/9). Red Apple says “The Anthony Cumia Show” will air Sundays from 8:00 pm to 10:00 pm ET. Cumia says, “I am beyond thrilled to join 77WABC. They are the only ones doing great radio, and I’m looking forward to having a blast and connecting with my fans. I’m grateful to John [Catsimatidis] and Chad [Lopez] for offering me this opportunity. We’re going to have a great time!” Lopez says, “Anthony has a strong and loyal following who have missed him on New York radio. Anthony brings another element of entertainment to our weekend programming, which is about having fun.”
heard on WERE, Cleveland; WOLB, Baltimore; WDBZ, Cincinnati; and KDEE-FM Sacramento. The “Tavis Smiley” program is now heard in 40 markets across the United States, including New York, Los Angeles, and Chicago. Tavis Smiley says, “The show’s expansion into four additional high-profile markets underscores our ongoing commitment to enhancing the show’s innovative and unapologetically progressive programming. Following November’s election, the demand for our programming is growing exponentially. We will continue to deliver enlightening and empowering content aimed at African Americans and other people of color.”
includes sports talk KBBG-AM “The Champ” and four music brands. He most recently served with Walnut Media in Omaha. As director of sales. Cumulus Media president of operations Bob Walker says, “We are excited to welcome Adam to Cumulus Des Moines as this is a homecoming for him, having grown up in Des Moines and being a fan of our brands. Adam is an accomplished leader that is passionate about connecting local clients to the power of radio and the digital products we offer to help them grow their business.”
company says, “The key to success isn’t just great creative – it’s having the right measurement tools in place. Join us for an exclusive webinar where top marketing and measurement experts will break down how to track, optimize, and maximize your audio campaigns across the full funnel.” Topics covered will include: Measurement that drives impact; Optimizing for better performance; AI-powered innovation; Real-world success stories; and The future of measurement.