Industry News

Round Two of April PPMs Released

imThe second of four rounds of ratings data from Nielsen Audio’s April 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered March 28 through April 24. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM dips two-tenths to finish with a 4.6 share (weekly, 6+ AQH share) and slides back to the #6 rank, while Hubbard Broadcasting’s all-news WTOP-FM loses one-tenth to finish with a 7.8 share good for the #2 rank. In Boston, iHeartMedia’s news/talk WRKO declines one-tenth for a 3.3 share finish and holds steady at the #12 rank, while sister all-news WBZ-AM rises three-tenths to a 4.9 share, yet it falls one spot to the #7 rank. In Seattle, Bonneville’s news/talk KIRO-FM dips one-tenth to a 3.8 share and slides down to the #10 rank, while Lotus Communications’ all-news KNWN-AM/FM loses one-tenth to finish with a 2.4 share and remains ranked #18. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

FSR’s Doug Gottlieb to Coach UW-Green Bay Men’s Hoops

University of Wisconsin-Green Bay athletic director Josh Moon announces that FOX Sports Radioim personality Doug Gottlieb is the new head coach of the school’s men’s basketball team. In what is a first, Gottlieb will continue to host his daily, two-hour radio show for FSR while undertaking his new role with UW-GB Phoenix. Gottlieb was a standout point guard at Oklahoma State from 1997 – 2000. He’s coached AAU teams and coached at the Maccabiah Games in Israel. During time in the media, he’s been a studio and in-game commentator for college hoops over the years while serving with ESPN, CBS Sports and Fox Sports. Read the CBS Sports coverage of this here.

Industry News

Former WBZ, Boston DJ Dick Summer Dies at 89

Dick Summer, who is best known for his work at WBZ-AM, Boston in the 1960s and 1970s has died at 89. A story at the WBZ-AM website notes that Summer was born in New York in 1935 and he studied communications and psychology at Fordham University. He worked in several markets includingim Indianapolis where Art Vuolo – chronicler of radio history and operator of Vuolo video – fondly remembers him early in his career as “a very popular night DJ at powerful WIBC-AM 1070 in Indianapolis doing his show from a tiny studio atop a Mel’s Drive-Inn style restaurant known as Merrill’s Hi-Decker where listeners would vote for favorite songs by flashing their headlights! He also was Indy’s local Dick Clark with a teen dance show on WISH TV 8 called the RC Cola Rhythm Carnival.” After Indy, Summer landed the late-night show at WBZ in 1963. WBZ says, “His show, ‘Nightlight,’ was known for its humor, along with listeners calling in to give him the ‘password’ of ‘one hen, two ducks, and three squawking geese.’ He would also recite poetry on air.” Summer was inducted into the Massachusetts Broadcasters Hall of Fame in 2018 for his work in the industry. He was also known for his TV and radio commercial voiceover work and spent time as a podcast host.
Industry News

Edison Research Releases Top 50 Podcasts for Q1 2024

Edison Research’s ranking of the Top 50 Podcasts in the U.S. for the first quarter of 2024 (derived from data collected continuously during the first quarter of 2024, interviewing 5,300 weekly podcastim consumers ages 13 and older in the U.S.) and the top three remain unchanged with “The Joe Rogan Experience” at #1, “Crime Junkie” at #2, and “The Daily” at #3. The Taylor Swift effect helped propel “New Heights with Jason and Travis Kelce” to the #4 position. Other podcasts of interest to the news/talk media industry include “The Ben Shapiro Show” at #13, “The Ramsey Show” at #16, “The Tucker Carlson Podcast” debuts at #24, and “The Dan Bongino Show” is at #27.

Industry News

Yesterday’s (5/14) Top News/Talk Media Stories

Michael Cohen’s testimony in former President Donald Trump’s “hush money” trial; the Biden administration’s weapons deal with Israel; President Joe Biden increases tariffs on numerous Chinese goods; the presidential race; inflation and the state of the U.S. economy; Tuesday’s primary elections; Russia ramps up attacks on Ukraine; the bird flu in cows were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Dave Ramsey Releases 20th Anniversary Edition of Bestseller

Money expert, author and talk host Dave Ramsey is celebrating the 20th anniversary of one of the most popular personal finance books with a newly expanded and updated edition of The Total Moneyim Makeover. The book is named one of BookAuthority’s 20 Best Personal Finance Books of All Time and has spent more than 1,000 weeks on bestseller lists. To date, over 9 million copies have been sold worldwide, and every year, more than 400,000 readers buy the book. Dave Ramsey says, “The plan is still simple, and millions of people have done it. You can solve your biggest problem with the least-complicated finance book out there. It’s the stories of everyday people in TMMO that makes it so powerful and inspiring. They’re the real heroes. Their stories of real life-change are all the proof you need that this stuff really works.” The new edition offers Ramsey’s principles, along with updated statistics and examples. It now includes advice on topics like: Mortgages and car loans; buy now, pay later loans; saving and investing for retirement; and paying for college while avoiding mountains of debt.

Industry News

Round One of April PPMs Released

imThe first of four rounds of ratings information from Nielsen Audio’s April 2024 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).  The survey covered March 28 through April 24. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media Group’s news/talk WABC drops eight-tenths to finish with a 3.2 share (weekly, 6+ AQH share) and falls to the #11 rank, while iHeartMedia’s news/talk WOR sheds two-tenths for a 1.4 share and remains ranked #20. In Los Angeles, iHeartMedia’s news/talk KFI surrenders nine-tenths to wrap the survey with a 4.6 share but remains ranked #3, as Audacy’s all-news KNX-FM rises four-tenths to finish with a 3.4 share and remains ranked #10. In Chicago, Nexstar Media Group’s news/talk WGN rises six-tenths for a 3.8 share and remains ranked #9, while Audacy’s all-news WBBM-AM/WCFS-FM dips two-tenths to a 5.2 share to stay ranked #4. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Powerful Agenda Set for TALKERS 2024: Radio and Beyond

The 27th annual installment of the talk media industry’s longest-running and most important national event is only one month away. Set for June 7 at Hofstra University, just outside of New York City on Long Island, TALKERS 2024: Radio and Beyond is fast on its way to being another advance sellout. Don’t be shut out. The power-packed, one-day agenda is spectacular! Check it out – along with registration, sponsorship and hotel information – by clicking here. TALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state-of-the-art television soundstage ‘A’ at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on the adjacent TV soundstage ‘B,’ the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.” Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance. We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’ It will be a ‘symposium’ for the ages reflecting and preserving a remarkably colorful and historic era in American media and culture. People all over the world and for years to come will bear witness to this ‘happening.’” This power-packed, one-day event will again be presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and the school’s Lawrence Herbert School of Communication. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413. 

Industry News

Newsmax Launches “The Leventhal Report”

Newsmax premiered journalist Rick Leventhal’s new hour-long news and interview program Newsmax2 last night (5/13) at 7:00 pm ET. “The Leventhal Report” streams nightly on Newsmax2. The company says, “Leventhal, known for his dynamic reporting style and in-depth coverage of breaking news stories,im will cover the latest on significant events from around the nation and the world.” Levanthal adds, “‘The Leventhal Report’ will bring the top stories to the growing Newsmax2 audience with an in-depth analysis of the ‘why’ and what it means to them and our nation. I am looking forward to bringing my global experience in covering the news that matters most to Newsmax2’s lineup of hard-hitting journalism.” Newsmax2 is the network’s free streaming channel available on the Newsmax App and FAST channel platforms found on most major OTT systems including Roku, Samsung, Amazon Fire, Pluto, Vizio, LG, Tivo, Plex and Xumo. Newsmax2 also airs on 20 television broadcast stations through digital channels.

Industry News

Yesterday’s (5/13) Top News/Talk Media Stories

Michael Cohen testifies in former President Donald Trump’s “hush money” trial; the pro-Palestinian protests and Israel’s troops amassed near Rafah; the presidential race; President Joe Biden ramps up tariffs on Chinese goods; Rudy Giuliani is fired from WABC radio show; Antony Blinken’s unannounced visit to Ukraine and Russia’s latest military push; Arizona pushes back the enforcement date for its anti-abortion law; the planet’s plummeting fertility rate; and the return of Canadian wildfires were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

EXCLUSIVE: Michael Harrison Talks to John Catsimatidis about WABC, New York Cancelling Rudy Giuliani’s Talk Show

Red Apple Media Group chief John Catsimatidis suspended Rudy Giuliani from his daily 3:00 pm to 4:00 pm talk show that’s been airing on WABC for several years. The New York Times, quotes Catsimatidis saying, “We’re not going to talk about fallacies of the November 2020 election. We warned him once. We warned him twice. And I get a text from him last night, and I get a text from him this morning that he refuses not to talk about it. So, he left me no option. I suspended him.” But there were more concerns on Catsimatidis’ part. Giuliani was found liable forim defaming two Georgia election workers, and they were accusing him of make new false accusations against them. The Times reports that in a memo from Catsimatidis to Giuliani he told Giuliani that they’ve been monitoring his show for comments about the election and that “radio operators had ‘worked diligently’ to excise content that might run afoul of defamation laws.” He also wrote, “You are once again stating that there was fraud. You may not do so on our airwaves.” Clearly, Catsimatidis was concerned about being involved in actionable language on Giuliani’s part. Giuliani spoke publicly over the weekend about being terminated and said he’s been imtalking about the 2020 election for three years and was never made aware that election talk was off limits. In The New York Times story Giuliani states that WABC’s policies on this topic are “a clear violation of free speech” to which TALKERS founder Michael Harrison comments, “As a lawyer, former attorneyim general and former mayor, Giuliani should know better than to muddy the waters about ‘free speech’ by citing it and distorting it for his own defense in this manner. The letter of the law regarding the First Amendment protects the rights and responsibilities of Catsimatidis as the licensee and platform owner in this situation. And as far as the spirit of the law as indicated by the general term ‘free speech’ is concerned, the understanding between these two men as to what Giuliani can discuss on WABC is completely subjective and ultimately based on what the licensee determines at any given moment to be in the best interest of the platform, its listeners and most importantly, the truth.” Listen to Michael Harrison and John Catsimatidis discussing the situation this morning by clicking here.

Industry News

Glenn Beck to Air on iHeartMedia’s KFXR-AM, Dallas

Premiere Networks nationally syndicated talk host Glenn Beck is now heard in the Dallas-Fort Worth market as iHeartMedia adds his show to the program lineup on the recently re-launched KFXR-AM “Talkim Radio 1190 AM.” Beck’s program will air from 8:00 am to 11:00 am. He says, “I’m excited to partner with iHeartRadio on the relaunch of KFXR. With Dallas-Fort Worth being our home market and the home of my American history museum, I can’t wait to exploit the many opportunities that will grow our relationship with the listeners in Texas and KFXR.” Glenn Beck will be appearing as keynote speaker at TALKERS 2024: Radio and Beyond at Hofstra University on Friday, June 7. Click here for conference information.

Industry News

Good Karma’s “101.7 The Truth” Debuts New Midday Show

Good Karma Brands announces that WGKB-AM/W269DL, Milwaukee “101.7 The Truth” is launching a new midday show (12:00 noon to 1:00 pm) on May 20 called, “Jammin with Juice,” co-hosted by Ben Hooks and Carrie Mahone. The program currently airing in that slot – “Nothin’ But The Truth” withim Melanie Ricks – transitions to a digital-only format this summer. Station director of content Kyle Wallace says, “We are excited for Mel and the new opportunities a digital show presents itself, particularly as fans explore new ways to consume our content. Carrie and Ben are part of the up-and-coming generation of young broadcasters, and since both teammates joined the ‘Truth’ team at its inception, their passion and grasp on the Milwaukee community will translate through the airwaves.” GKB says, “Jammin with Juice promises to be a dynamic addition to the lineup, offering a fresh perspective on pop culture, trending topics, and lifestyle through the lens of two local millennials. Hosted by Ben ‘Jammin’ and Carrie ‘Noni Juice,’ the show promises to dissect trending topics, share candid opinions, and deliver plenty of laughter as they explore and entertain.”

Industry News

Salem Media Group Sells Camarillo HQ

Salem Media Group sells its principal office in Camarillo, California to Eclipse RE Holdings, LLC for $5.5 million. (The deal closed on May 1.) The company will leaseback the building for five years.

Industry News

Steve Holm Promoted to Regional VP/Market Manager in Michigan

Cumulus Media promotes Steve Holm to regional vice president/market manager for the Grand Rapids-Muskegon, Michigan market. He previously served as general sales manager for Cumulus Dallas’ sports talk KTCK-AM/FM and news/talk outlets WBAP-AM/FM and KLIF-AM. The native Michigander startedim his radio career in 2010 in Battle Creek, for WBCK-FM and WBXX-FM, former Cumulus stations now owned by Townsquare Media. Cumulus president of operations Bob Walker comments, “Steve has proven himself to be an accomplished leader in the Dallas market the past 10 years and we are thrilled to have him moving back home to Michigan, an area of the country that is important to Steve and his family. We are excited for him to get started and eager to see the impact he will have.” Holm says, “I’m very thankful for the opportunity to come back home. The Grand Rapids and Muskegon teams are a tightly knit group and are determined and ready to win. I’m excited to be joining them and look forward to the challenges and growth ahead.”

Industry News

Urban One Reports Inability to File Form-10K on Time

Urban One files notice with the Securities and Exchange Commission of its inability to file both the Annual Report on Form 10-K for the fiscal year ended December 31, 2023 and, as a result, the Form 10-Q for the quarter ended March 31, 2024. The company explains that it has determined that it is unable to file the reports within the prescribed time period without unreasonable effort or expense due to theim reasons described below. The company says it is continuing to work diligently to file its Form 10-K as soon as possible and expects to be in a position to file the Form 10-K by May 31, 2024. “Additional time is needed for the company to compile and analyze supporting documentation in order to complete the Form 10-K and in order to permit the company’s independent registered public accounting firm to complete its audits of the consolidated financial statements and internal control over financial reporting included in the Form 10-K. The company expects its auditor will issue an unqualified opinion on the consolidated financial statements. The company has identified material weaknesses in the company’s internal control over financial reporting and as a result, expects some of its internal controls over financial reporting and disclosure controls will be ineffective as of December 31, 2023. The Annual Report will describe these material weaknesses, and the company is implementing plans to remediate them.”

Industry News

Top News/Talk Media Stories Over the Weekend

Pro-Palestinian protests, college commencements and Israel’s war with Hamas; former President Donald Trump’s “hush money” trial; the presidential race; WABC suspends Rudy Giuliani from his daily talk show; Canadian wildfires bring smoke to northcentral U.S.; Vladimir Putin replaces defense minister, and Russia’s latest military push into Ukraine; and Senator Bob Menendez (D-NJ) goes on trial for corruption this week were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS.

Industry News

Audacy First Quarter Net Revenue Rises 1%

Audacy reports Q1 2024 net revenue of $261.8 million, an increase of 1% over the first quarter of 2023. The company reports a net loss of $1.85 million, a marked decline from the net loss of $35.9 million it reported in Q1 of 2023. While local and national spot revenue fell 3.5% to $153.5 million, digital revenue was up 10.2% to $62.7 million and network revenue rose 10.4% to $21.9 million. Audacy also reportsim revenue for its stations by general format and the company’s sports revenue was $56.6 million – an increase of 6.5% – while its news/talk revenue fell 5.5% to $40 million. Audacy chairman, president and CEO David J. Field comments, “Audacy delivered a solid start to 2024 with Q1 EBITDA increasing 173% vs the prior year. Second-quarter revenues are currently pacing up low-single imdigits, and we expect another quarter of substantial EBITDA growth, enhanced by our continuing work on expense reductions. Our improving results are predominantly attributable to a significant acceleration in digital revenue growth, continuing meaningful revenue share gains, and declining expenses as our transformational investments bear fruit. As previously announced, we received court approval of our consensual pre-packaged Plan of Reorganization, which will reduce our debt by 80%, and are now awaiting FCC approval to complete the process. I want to salute our team for their excellent work in driving financial and operating progress while simultaneously executing our reorganization plan, all without disruption to customers, listeners, partners, vendors or our staff.

Industry News

Salem Media Group Q1 2024 Revenue Down 8.3%

The first quarter of 2024 brought in net revenue of $58.6 million, a decline of 8.3% from the same period in 2023 for Salem Media Group. The company’s broadcast revenue fell 4.6% to $46 million, while its digital media revenue rose 1.9% to $10.7 million. The company reports a net loss of $5.1 million, basically the same as it reported in Q1 of 2023. Regarding its revenue,im Salem states, “Revenue growth from the sale of broadcast airtime is negatively impacted by audiences spending less time commuting, certain automobile manufacturers removing AM radio signals, increases in other forms of content distribution, and decreases in the length of time spent listening to broadcast radio as compared to audio streaming services, podcasts, and satellite radio. These factors may lead advertisers to conclude that the effectiveness of radio has diminished. We continue to enhance our digital assets to complement our broadcast content. The increased use of smart speakers and other voice activated platforms that provide audiences with the ability to access AM and FM radio stations offers potential sources for radio broadcasters to reach audiences. Our broadcast advertising revenue is particularly dependent on advertising from our Los Angeles and Dallas markets, which generated 15.3% and 18.4%, respectively, of our total net broadcast advertising revenue during the three-month period ended March 31, 2023, compared to 15.1% and 18.7%, respectively, of our total net broadcast advertising revenue during the three- month period ended March 31, 2024.”

Industry News

Alpha Media Cuts Staff and Local Programming in Missouri

It’s difficult to get a handle on exactly how many people were let go by Alpha Media, but two central Missouri television stations are reporting that the entire on-air and programming staff at four stations inim Moberly, Missouri – including news/talk KWIX – have been let go and all programming is now syndicated. The same is being reported about the company’s stations in the Farmington/Festus, Missouri market that includes news/talk KJFF. KOMU-TV reports that Moberly market manager Bob Dakin would not comment on how many employees were let go but confirmed that all local programming – including news and sports – is being replaced by national content.

Industry News

Neuhoff Media Closes on Sale of Illinois Stations

Neuhoff Media closes on the sale of three stations and an FM translator in Danville, Illinois; four stationsim and a translator in Decatur, Illinois; and an FM station in Monticello, Illinois to Champaign Multimedia Group, LLC, an Illinois-based company headed by Larry Perrotto. The transaction also included two websites – vermilioncountyfirst.com and nowdecatur.com.

Industry News

FOX News Audio to Launch Business Rundown Podcast

FOX News Audio is debuting “The FOX Business Rundown Podcast” on May 20. The program will beim hosted by FOX Business Network anchors and correspondents including Taylor Riggs, Kelly O’Grady and Lydia Hu. The company says the launch of the podcast follows the success of “The FOX News Rundown Podcast,” which saw over 35 million downloads in 2023, with over five million unique listeners according to Megaphone. “The FOX News Rundown Podcast” is also a syndicated morning show on over 100 FOX News Radio affiliate stations nationwide.

Industry News

Top News/Talk Media Stories for Week of May 6 – 10

The Donald Trump “hush money” trial in New York was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the pro-Palestinian protests on U.S. college campuses, followed by the U.S.-Israel weapons deal at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and was the result of ongoing research from TALKERS. See this week’s complete chart here.

Industry News

iHeartMedia First Quarter Revenue Dips 1.5%

iHeartMedia reports that its revenue for the first quarter of 2024 was $799 million, a decline of 1.5% from the same period in 2023, and in line with the company’s guidance. The company posts a net loss of $18.1 million, a dramatic reduction from the $222 million loss it reported in Q1 of 2023. The company’s Broadcast Radio segment revenue was $359.3 million, a decline of 6.2% from Q1 2023 and networksim revenue was $102 million, down 5.5% from the same period a year ago. The company’s Digital Audio Group revenue was $239 million, up 7% over Q1 2023. Breaking that segment down, Digital (excluding Podcast) revenue was $148.3 million (up 1.2%), and Podcast revenue was $90.6 million (up 18%). iHeartMedia chairman and CEO Bob Pittman says, “We’re pleased to report our first quarter of year-over-year Adjusted EBITDA growth in five quarters, driven by the substantial sequential year-over-year improvement in the performance of all our segments: the Multiplatform Group, the Digital Audio Group, and the Audio and Media Services Group – with the Digital Audio Group hitting its best Q1 EBITDA margin ever. Additionally, our Q1 results were in line with our previously provided Adjusted EBITDA and Revenue guidance ranges. Although the marketplace continues to be dynamic, we continue to see meaningful opportunities for growth in our businesses and we remain confident in 2024 as a recovery year.”

Industry News

Townsquare Media’s Q1 2024 Revenue Declines 3.4%

First quarter 2024 net revenue for Townsquare Media was $99.6 million, down 3.4% from the same period in 2023. The company posted net income of $1.55 million in Q1, compared to the net loss of $1.94 million it reported in the first quarter of 2023. Townsquare’s Subscription Digital Marketing Solutions net revenue was $18.2 million, down 15.3% from a year ago. Digital Advertising net revenueim was $34.1 million, up 1.3% over Q1 of 2023. Broadcast Advertising net revenue was $45.5 million, down just 1% from a year ago. Townsquare CEO Bill Wilson comments, “I am pleased to share that Townsquare’s first quarter results met our previously issued guidance, and that we are building momentum and gaining market share, primarily due to our local focus and our unique and differentiated digital platform… Our first imquarter performance improved over the fourth quarter across each of our segments. Importantly, our Digital Advertising segment returned to revenue growth in the first quarter (+1.3% year-over-year), and our Townsquare Interactive segment achieved net subscriber growth and month-over-month revenue growth in March, a meaningful turning point for the business. In total, Digital represented 53% of Townsquare’s first quarter 2024 net revenue and Adjusted Operating Income. The strong cash generation characteristics of our assets provided us the ability to execute two attractive equity transactions in April using cash on hand: the accretive share repurchase of 1.5 million shares from MSG at an 11% discount to the pre-announcement share price, and an option buyout at an attractive price point, thereby avoiding shareholder dilution. In addition, during the quarter we repurchased $4 million of our common stock and paid a high-yielding dividend while also investing in our business. We ended the quarter with a strong cash balance of $57 million, and following the April equity transactions, maintained a cash balance of $28 million at the end of April, retaining financial flexibility moving forward.”

Industry News

Saga Communications’ Q1 Revenue Falls 2.5%

First quarter 2024 operating results for Saga Communications reveal net revenue of $24.7 million, a decline of 2.5% from the first quarter of 2023. The company reports a net loss of $1.6 million during theim first quarter compared to the net income of $920,000 it reported in Q1 of 2023. Saga adds that its balance sheet reflects $28.8 million in cash and short-term investments as of March 31, 2024 and $23.7 million as of May 6, 2024. The company expects to spend approximately $5.0 – $5.5 million for capital expenditures during 2024.

Industry News

Sabo Sez: Make it Bigger

By Walter Sabo
CEO Sabo Media Action Partners
A.K.A. Walter Sterling
Host, WPHT, Philadelphia
Host, Talk Media Network

imWhen a new restaurant opens, smart owners put the phone on busy so would-be diners believe the joint is hot, packed and hard to get in to. At street fairs we are drawn to merchant booths with long lines. Crowds give us confidence.

My mentor, Ed McLaughlin, as president of the ABC Radio Networks had one dictate when presented with a new idea: Make it bigger.

Last week radio hosted a major event. An event so big that it was covered by all media, except… except… radio and most radio trades. After turning down the Washington Post and The New York Times, the President of the United States gave the longest interview of his tenure to a radio star, Howard Stern. A commercial radio interview. Not NPR. Not MSNBC, not The View. Radio. The president, like hundreds of other leaders and businesses believes radio is the best medium to sell his message.

The president’s choice of medium should now be the first slide on every sales deck of every radio pitch. Today!

The damage of small. Many people in our business sell small and it hurts the industry. It’s easy to be dismissive of the Stern interview of Biden… instead, why not own it? Make it your interview because you share the same playing field.

Smart media executives do everything they can to make their stage seem to earn the largest possible audience. Cable, for example sells “homes passed.” Really. Cable sells the number of homes that can receive the advertiser’s message because those homes have cable. Using cable’s selling logic, radio could win every buyer’s analysis by selling “radios installed.”

About 20 years ago radio sellers started showing their station’s “time spent listening” (TSL) data to media buyers. That is the lowest number. While local TV stations sell their “designated market area” (DMA), radio mines the very tiniest delivery number: TSL

Your website’s first name is WORLD WIDE. Shockingly many radio companies strive to make their website “more local.” Stations have federal licenses dictating that their signal is specifically LOCAL. Your website could turn your station into a world-wide business with pristine world-wide delivery. Rather than grow, many broadcasters fought to have permission to geo-fence their signal, they fought to get smaller.

A major ratings week’s results for FOX News or CNN would get the program director of WLTW, KOST, Z100 or WINS fired. CNN had an average of 601,000 viewers in March. What’s your station’s cume? CNN grossed $1.1 BILLION dollars. They aren’t selling numbers. They are selling their brand: CNN or FOX or MSNBC. Cable networks, all with tiny viewership compared with WCBS-AM, WBZ-AM, or KFI’s cume, deliver ancient demos yet they are grossing a billion bucks by selling their brand and their environment. They sell shows. A show is as big as the seller and buyer can imagine. Imagine bigger.

Put simply: 1010 WINS has more listeners in New York City than the “Tonight Show” has viewers in New York City.  There’s your second slide.

Media buyers want a deal. They want radio to bring in the buy. But the CEO of the brand wants an environment for their message that moves product. Your hosts can move product. Your listener can name your hosts, which instills trust and listeners can recall copy points from hosts’ live reads. To an investor, the relationship between your listener and your host is defined as goodwill. Goodwill adds considerable value to your station. Selling the dynamic of listener engagement will justify much higher rates than TSL.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at sabowalter@gmail.com. His nightly show “Walter Sterling at Night” is debuting next week on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.

Industry News

Cumulus to Simulcast Gene Valicenti on New London Talker

TALKERS has learned that WPRO-AM/WEAN-FM, Providence morning drive host Gene Valicenti’sim program will be simulcast on Cumulus Media’s New London, Connecticut news/talk outlet WXLM-AM, beginning Monday (5/13). Valicenti has been hosting the morning show on WPRO since 2010. He is also the evening anchor on Sinclair’s WJAR-TV, Providence where he’s been working since 1992.

Industry News

Talk Host Pat Egan Exits WPEN-FM, Philadelphia

Sports talk host Pat Egan is another victim of budget cuts at Beasley Media Group sports talker WPENim-FM, Philadelphia “97.5 The Fanatic.” Egan posted confirmation of his exit on X, saying, “So last night I got laid off from the Fanatic. I figured it was coming when I heard there were cuts, & the writing was on the wall when I got moved to nights.” As Crossing Broad notes, “Egan was one of the longest-tenured employees remaining at the station. He began as an intern in 2011 and then became a street teamer and producer.” Read the Crossing Broad story here.

Industry News

Howard Eskin Receives Honorary Doctorate

im

Pictured above is Philadelphia sports media personality and longtime “SportsRadio 94 WIP” sportscaster Howard Eskin(right) receiving an honorary doctorate from Goldey-Beacom College in Wilmington, Delaware from school president Dr. Colleen Perry Keith (left). Eskin delivered the school’s commencement address at its graduation ceremony on May 3.

Industry News

Veteran Music Industry and Rock Radio Figures Set to Gather in LA for Ninth Annual Reunion

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In what has become somewhat of an informal annual tradition, on May 22, 2024, music industry and rock radio veterans from across the nation will come together at the Ninth Annual Music Industry Reunion. The event will take place at the legendary live music venue, the Sagebrush Cantina in Calabasas, California (just outside of LA). Doors open at 6:30 pm. A special component of this year’s event will be celebrating the lives of three recently departed legendary radio DJs: Jim Ladd (KMET, KLOS, SiriusXM, KLSX, KNAC); Geno Michellini (KLOS, KOME, KMEL, KFI, KLSX); and Dusty Street (KROQ, KSAN, KLOS, SiriusXM, KMPX). All were pioneers in the days of free form rock radio, breaking barriers and leading the way for generations to come. The special tribute will be hosted by Frazer Smith, legendary radio personality, actor and stand-up comedian. Smith’s unique on-air style at KROQ, KLOS, KMET, KLSX, and KRTH annoyed most parents and broke ground for countless zany or morning zoo radio programs, before he went on to movies (The Fisher King, Electric Dreams), TV (Dr. Ken, Quantum Leap), and stand-up comedy performances. According to organizers Jon Scott and Kenny Ryback, “The Music Industry Reunion prides itself on bringing together the best of the music business from around the world for this special evening of music, laughter and memories. Past reunions in New York and Los Angeles have reunited over 500 industry influencers, legends and icons as well as the brightest radio, music, management, publicity and marketing professionals in the business.” TALKERS publisher Michael Harrison adds, “So many folks currently in talk radio have roots in the fabulous ‘radio & records’ scene of the 70s, 80s, and 90s. This cool event is a positive and emotional coming together of old friends, enemies, colleagues and competitors. Very special!” New this year, attendees can enjoy light hors d’oeuvres as well as chips and salsa, along with $5 tequila shots. Additionally, the Sagebrush Cantina’s full menu will be available to purchase. Advance tickets are $30 (+ 3.85 Eventbrite service processing fee) and are available here. Find more information about the event here.

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