SABO SEZ: Star Search – They’re Out There!
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”
Conventional industry wisdom: “If our morning star leaves, we’re dead. How could we replace them?”
First, loosen up the criteria. There are actual conversations taking place right now at an AC station between executives afraid to hire a great country jock because she has never “done AC.” Let that nonsense go and pay attention to the qualities of a star.
Consulting work brought regular demands to find star talent. Disruptive. Audience builders. Talent can be found anywhere, everywhere when we put down the notion of an ideal resume.
FAVORITE STORY: I was on the 23rd Street bus a few years ago. It was packed. There was a woman on her cell phone giving advice to a caller about living with a man prior to marriage. She had a big personality, easy to hear. New Yorker after New Yorker listened to this intriguing conversation and then… passenger after passenger started to express their opinions to this passenger, on a New York City bus, at rush hour. By the time she had to get off, half the bus was participating with her in her private conversation.
I wrote her a note on my card and asked her to please get in touch with me.
She did. We had coffee for one hour. It seemed like five minutes. Her life story was intriguing, overwhelming, timeless.
Anna Smith. “Anna on the Bus.” I had her in the production room at Audacy in New York and tough big city radio people gathered around the studio and whispered to me, “She should have her own show.”
Anna tells compelling stories: Her father was an 18-wheeler. He would arrive first with his deliveries. Dispatchers usually sent him to the back of the line because he was Black. After waiting for hours to dock, he was fined for late deliveries.
Anna lost several of her seven children to disease and shootings. No anger. Just “the way of the world.” Stories like that. She’s been on my show many times. She’s a radio star.
“Anna on the Bus.”
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
retirement of Jeff Austin. The station the serves as flagship for University of Oregon Ducks football, men’s and women’s basketball and baseball. Along with these changes, the station unveils a tweaked program schedule that includes the debut of “The Firm of Harris and Marang,” airing daily from 10:00 pm to 1:00 pm and hosted by Danny Marang and Patrick Harris; “Dirt and Sprague” extending their show an hour from 6:00 am to 10:00 am; and “The Happy Hour with Luke Andersen” airing weekdays from 2:00 pm to 3:00 pm. Audacy Portland SVP and market manager Ryan Cooley says, “We’re incredibly excited to bring ‘The FAN’ to the FM dial. This move is long overdue and all about delivering a better listening experience for our audience with clearer sound and great content our fans know and love. For the first time in our history, our entire primetime on-air lineup will be 100% local and led by our new brand manager, Dusty Harrah, a native Oregonian.”
SVP of sales for the station group. This move comes after the recent retirement of Jeff Tyler. iHeartMedia division president Nick Gnau comments, “Over the past two years, Dan has consistently demonstrated exceptional performance and a deep understanding of the market, earning him this well-deserved promotion to market president. His leadership as the sales lead has been instrumental to our success, and we are confident that both our team and partners will benefit even more from his expanded role.”
the country, particularly in rural and underserved areas. However, Americans are increasingly skeptical of media institutions, with trust in media at historic lows. That reality cannot be ignored. It is not unreasonable for taxpayers to expect transparency, accountability, and balance from any outlet receiving federal support. Nor is it unreasonable for Congress to reassess whether public funding models established in a different media era remain justified today, especially when Americans have more access to more content from more sources than ever before. This action does not signal the end of public media. Instead, it presents an opportunity for innovation, partnerships, and more localized decision-making. As a regulator, I will continue to support policies that promote access and competition in media, without presupposing that one model of funding or content creation should be immune from public scrutiny or reform.”
commentator for game day broadcasts. Starks has been a member of the Steelers Audio Network broadcast team since 2021, and transitions from his previous role as sideline analyst to join play-by-play host Rob King in the booth. Missi Matthews continues to deliver game day reporting from the sidelines. In addition, King and Starks will co-host, “In The Locker Room, Presented by Neighborhood Ford Store” that airs in-season from 10:00 am to 12:00 noon on Steelers Nation Radio and on WBGG-AM “FOX Sports Pittsburgh.”
A radio (or video podcast) host grabs a viral clip, tosses in some sharp commentary, and shares it online. The goal? Make some noise. The result? A takedown notice for copyright infringement – and then a letter threatening a defamation suit.
Ask any dog: The humans’ greatest invention EVER? Ice cream. Share summer’s sweetest treat with them, and listeners, during National Ice Cream Month.
to elevating Black culture and storytelling across podcast and video platforms” that will serve as the exclusive home for both the Amplified Voices Podcast Network and the soon-to-launch Amplified Voices TV. Superadio and AURN CEO Chesley Maddox-Dorsey says, “This launch represents a powerful evolution in our mission to serve Black audiences. By creating three distinct digital destinations – AURN.com, Superadio.com and AmplifiedVoices.com – we are sharpening our focus to better meet the needs of our listeners, viewers and content distributors.”
that Audacy bargain respectfully and in good faith as we work to improve our salaries, benefits, pathways to promotion, workplace safety, remote work options, preserve severance, and protect against the growing threat of artificial intelligence.” Regarding the issue of safety, WGAE president Lisa Takeuchi Cullen says, “1010 WINS runs 24/7 and requires people to commute to the office at all hours. The station’s journalists have been threatened and even attacked. Audacy needs to take responsibility for the safety of its employees and our members. This is one of the many issues that management still needs to address in a fair and equitable contract.” 
receive on our mobile phones. With underlying frameworks that are 31 and 13 years old respectively, we think it’s time to explore if structural changes to these systems are needed, with an eye towards making sure we are leveraging the latest technology to save lives. Similarly, we will also vote to initiate a review of our system for collecting real-time data on network outages and restoration during and after major disasters. Since its inception in 2007, our Disaster Information Reporting System (DIRS) has proven to be a valuable tool for collecting actionable information to help with recovery efforts. While the DIRS reports are valuable, they can be time-consuming to produce, drawing resources away from responding to an ongoing disaster. The Commission will vote on reforms to streamline DIRS to make sure that its benefits outweigh its burdens. We’ll close our August meeting by removing unnecessary regulations and injecting common sense across the Commission’s policies—critical features to streamline the implementation of our Build America Agenda.” 
defund, or threaten news outlets that support the government’s views, and there’s a reason for that. This has never been about saving money. It’s about silencing those who report the news accurately, without fear or favor. The true cost of this one-sided attack on free speech will be felt most by small and rural communities across the country. Much like the disappearance of local newspapers, cutting off support for public stations could create a new kind of ‘news desert.’ In many hard-to-reach areas, these stations may be the only source for the public to receive emergency alerts, traffic updates, and information about local events and ways to stay engaged in their own neighborhoods. Defunding them strips away these essential services and further isolates the very communities these stations seek to serve. The FCC is playing a dangerous game with its own baseless attacks on public broadcast stations. Its role should be to protect and expand the public’s access to timely, accurate news that is free from political interference. I will continue fighting this FCC’s politically motivated efforts to investigate and harass these stations.” 
cluster and will continue in that role. Audacy regional president Brian Purdy comments, “Over the past few months, Tatjana has seamlessly led the team with the powerful combination of her contagious passion for this business and people-first leadership. Since stepping in as vice president of sales a little over a year ago, she has been a driving force in the market’s success, and we’re confident she’ll bring that same energy and creativity to her expanded role. We’re excited to see how she continues to uplift our Austin brands.”
Amarillo markets. Those markets include news/talk KFYO and talk KKAM/K280GU in Lubbock and news/talk KIXZ, Amarillo. Most recently, he served as president of iHeartMedia’s Nashville station group.
available free of charge to the first 200 TALKERS readers who respond to the offer. This valuable resource is packed with contact information to reach Members of Congress and their key staffers. 
marketers, not because it’s ineffective, but because it’s quietly efficient.” He adds, “Low levels of variability and the lack of granular data at the campaign and market levels can cloud the results. Smaller campaign investments can also fly under the radar, making it harder for models to detect Audio’s true impact.” Borelli says Audacy is working with other audio companies and with partners like the RAB and IAB to provide more granular data and to standardize model inputs. “We’re running model audits and retroactive studies to properly demonstrate Audio’s impact including replacing media plan data with ‘as-run’ actuals because as-run data provides significantly more variation, which stimulates the models to more effectively identify radio’s correlation with sales results.” 
“Eric from Dominion saying he was going to make sure President Trump lost the 2020 election.” That was picked up and broadcast by OAN network and further repeated by the Trump campaign and Trump attorneys Rudy Giuliani and Sidney Powell. Coomer also sued MyPillow CEO Mike Lindell and won a $2.3 million judgement. Courthouse News also reports that Coomer is also suing Salem personality Eric Metaxas who recently filed with the court to settle and is awaiting approval from the court. Interestingly, Corporon – a practicing attorney – is representing Gateway Pundit owner James Hoft who is also being sued by Coomer for defamation. That case is scheduled to go to trial in April of 2026. 
and NPR’s most popular podcasts – “NPR News Now” and “Up First” – maintain their first and second-place finishes, respectively. Changes of note from May to June include Salem Podcast Network’s “The Charlie Kirk Show” rising three places to #5, Cumulus Podcast Network’s “VINCE” rising one spot to #10, and iHeartRadio’s “Clay Travis & Buck Sexton” falling two places to #16. 
Both personalities came to television from radio – Carton from WFAN, New York and 
Parkins from WSCR, Chicago. Industry watchers are speculating whether the two, especially Carton, will return to radio. In the New York Post, sportswriterAndrew Marchand notes that after his prison stint for a fraud conviction, Audacy’s now-chief business officer Chris Oliviero was instrumental in bringing Carton back to WFAN as afternoon drive co-host. Carton did radio and the FS1 show before leaving radio to focus on the early morning TV show.
Consumer. Edison says the webinar will cover the current size and habits of the U.S. podcast audience and explore how things have changed over time. The webinar is July 23 at 2:00 pm ET. 
In radio and podcasting, editing isn’t just technical – it shapes narratives and influences audiences. Whether trimming dead air, tightening a guest’s comment, or pulling a clip for social media, every cut leaves an impression.