Industry News

Round Four of Holiday 2022 PPM Survey is Posted

Bill Gates - usedThe fourth of four rounds of ratings data from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, despite picking up 1.2 shares for a 10.4 share (weekly, 6+ AQH share) finish, iHeartMedia’s news/talk WTKK-FM falls from the #1 to the #2 rank. In Milwaukee, iHeartMedia’s news/talk WISN dips 1.1 shares for an 8.8 share finish and falls from #1 to #3, while Good Karma Brands’ crosstown news/talk WTMJ sheds four-tenths for wrap the survey with a 6.2 share to remain ranked #5. Cumulus Media’s news/talk WWTN-FM, Nashville adds a half share to finish the survey with a 4.9 share good for the #7 rank, while iHeartMedia’s crosstown news/talk WLAC-AM is off one-tenth, finishing with a 1.2 share, rising to the #17 rank. And in Hartford, Audacy’s news/talk WTIC-AM falls half a share to a 5.1 share that leaves it ranked #6, while Red Wolf Broadcasting’s crosstown news/talk WDRC-AM is flat at a 1.0 share and remains ranked #17. See Mike Kinosian’s complete Ratings Takeaways for this group of markets here.

Industry News

Edison Research to Present Boomer and Gen Z Podcast Reports

The company announces that it will present two podcast studies in the first quarter of this year. “Hit Play, Boomer: Podcasting’s 55+ Opportunity” from NPR and Edison Research focuses on podcast listeners age 55 and older. The study explores what Edison terms “this oft-overlooked but highly influential demo” and theirLogo - Graphics podcast listening behaviors. “The Gen Z Podcast Listening Report” from SXM Media and Edison Research “provides an in-depth look at the podcast habits and motivations of the elusive and much-desired Gen Z listener.” Edison vice president Megan Lazovick says, “Everything we do at Edison Research works to drive the audio space forward with the highest quality data. We believe these two studies will help advertisers understand the opportunities for audio to reach these two important generations and of course help the media companies who can deliver these audiences.”

Industry News

iHeartMedia and Miami Dolphins Announce Partnership

iHeartMedia Miami announces a new, multi-year deal to become the Miami Dolphins flagship radio broadcast partner. iHeartMedia and the Dolphins partnered for broadcasts previously from 2010-2015. Beginning in the 2023 season, live gameday broadcasts will air on classic rock WBGG “BIG 105.9 FM” and sports talk WINZ-AM “FOX Sports 940 AM” with plans to expand affiliate stations in Florida, Hawaii, and Puerto Rico to makeiHeart - Logo Dolphins games accessible to fans in new markets. The stations will carry all Miami Dolphins football game broadcasts and play-by-play coverage as well as a pregame show, postgame show and weekly radio show featuring exclusive interviews with Dolphins’ personnel and guests from around the league. Game broadcasts will feature former Dolphins wide receiver Jimmy Cefalo handling play-by-play duties, former Dolphins tight end Joe Rose providing color commentary and former Dolphins linebacker Kim Bokamper giving analysis and updates from the sidelines. iHeartMedia Sports president Kevin LeGrett says, “We are excited about this partnership and honored to be the new broadcast home of the Miami Dolphins. The Miami Dolphins are the city’s premiere sports team and with the massive multiplatform reach and scale that iHeartMedia can provide, we have the ability to deliver great programming and coverage to millions of fans across the state and beyond.”

Industry News

The Weekend’s Top News/Talk Media Stories

The debate in congress over raising the United States’ debt ceiling; The protests over the beating death of Tyre Nichols at the hands of five former Memphis police officers; Ukraine’s plea for military aid to defend itself from Russian aggression; the classified government documents found in the possession of President Joe Biden, former Vice President Mike Pence, and former President Donald Trump; the security problems at the U.S.-Mexico border; former President Donald Trump begins campaigning for the 2024 presidential race; the scandals plaguing freshman Congressman George Santos; and the NFL conference championship games were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Ratings Takeaways

Holiday 2022 PPM Ratings Takeaways – Part Four

Bill Gates - usedHoliday 2022 PPM Data – Information for the Holiday 2022 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s Holiday 2022 sweep covered December 8 (2022) – January 4 (2023).

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are December 2022 – “Holiday” 2022 (6+).   

AUSTIN

News/Talk: Waterloo Media Group KLBJ-AM “News Radio” 4.7 – 4.4, -.3, sixth to fifth

News: None in the top twenty

Sports Talk: Genuine Austin Radio’s KTXX “The Horn” 2.3 – 2.1, -.2, flat at #17

Public Radio News/Talk: University of Texas-owned KUT 5.7 – 5.2, -.5, third to fourth

Number One 6+: Audacy adult contemporary KKMJ, second month in a row, 9.0 – 10.7, +1.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KKMJ (+1.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: regional Mexican KLZT (-1.7)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 9.2 – 10.4, +1.2, first to second

News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” .3 – .2, -.1, #23 to #16

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 2.7 – 3.9, +1.2, #13 to #8 and co-owned WCMC-HD2 flat at .3, #23 to #14

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 8.2 – 9.2, +1.0, second to fourth

Number One 6+: Capitol Broadcasting adult contemporary WRAL, first month, 6.9 – 11.6, +4.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WRAL (+4.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic rock WRDU (-.4)

Note: Seven (7) Curtis Media Group-owned stations that appeared in the December 2022 top twenty are no longer subscribers and are unlisted in “Holiday” 2022. In addition to news/talk WPTF (#18 in December 2022), the others are: classic hits-oldies WKIX-FM (#5); adult hits WBBB (#7); country WQDR-FM (#8); classic hits-oldies WKIX-AM (#15); CHR WPLW (#15); and regional Mexican WYMY (#15).

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 7.1 – 5.7, -1.4, repeats in third-place

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” (Colts) 3.7 – 3.3, -.4, #11 to #12

iHeartMedia’s WNDE “Fox Sports 1260” .7 – .4, -.3, #18 to #19

Audacy’s WXNT “CBS Sports 1430” .3 – .4, +.1, #21 to #19

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.4 – 4.0, -.4, anchored at #9

Number One 6+: Urban One adult contemporary WYXB, second month in a row, 11.5 – 17.1, +5.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WYXB (+5.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic hits-oldies WJJK (-1.8)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.9 – 8.8, -1.1, first to third

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks) 6.6 – 6.2, -.4, locked in fifth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” (Green Bay Packers) 2.4 – 1.6, -.8, #14 to #15

Good Karma Brands-owned WKTI “ESPN Milwaukee” steady at 1.0, #19 to #17

Public Radio News/Talk: University of Wisconsin-owned WUWM 4.1 – 3.3, -.8, #10 to #11

Number One 6+: iHeartMedia classic hits-oldies WRIT, first month, 8.3 – 11.2, +2.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies WRIT (+2.9)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WISN (-1.1)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “SuperTalk 99.7” 4.4 – 4.9, +.5, eighth to seventh

iHeartMedia-owned WLAC “Talk Radio 1510” 1.3 – 1.2, -.1, #18 to #17

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” (Tennessee Titans) 7.3 – 6.6, -.7, third to fourth

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) 1.4 – 1.1, -.3, #15 to #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 4.0 – 2.6, -1.4, #10 to #13

Number One 6+: Midwest Communications adult contemporary WJXA, second month in succession, 11.9 – 14.4, +2.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WJXA (+2.5)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: public radio news/talk WPLN-FM (-1.4)

PROVIDENCE

 News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 5.3 – 4.5, -.8, fifth to seventh

iHeartMedia-owned WHJJ “News Radio 920” flat at .5, continues at #18

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins, Celtics, New England Patriots) 4.5 – 4.0, -.5, anchored in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.8 – 2.2, -.6, remains at #11

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.5 – 3.3, -.2, repeats in ninth-place

Rhode Island Public Radio’s WNPN 2.9 – 2.6, -.3, stays at #10

Number One 6+: Cumulus Media adult contemporary WWLI, third month in succession, 10.5 – 16.9, +6.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WWLI (+6.4)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): CHR WPRO-FM and country WCTK (-1.4)

*Represents the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 4.4 – 2.8, -1.6, #7 to #11

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” 1.5 – .8, -.7, #17 to #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” flat at 1.6, #16 to #17

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy adult contemporary WWDE, second month in a row, 10.2 – 14.4, +4.2

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WWDE (+4.2)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WNIS (-1.6)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 6.9 – 6.1 -.8, fourth to fifth

News: None in the top twenty

Sports Talk: Cox Media Group-owned WOKV-AM “ESPN Jacksonville 690 AM” .3 – .6, +.3, #21 to #19

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.0 – 2.8, -.2, locked at #11

Number One 6+: Renda adult contemporary WEJZ, second consecutive month, 14.0 – 18.1, +4.1

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WEJZ (+4.1)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: country WQIK (-1.9)**

**Represents the largest December 2022 – “Holiday” 2022 decrease (6+) of any station from these 12 PPM-markets

WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 2.1 – 1.7, -.4, repeats in tenth-place and cluster-mate WJNO “News Radio 1290” 1.3 – 1.1, -.2, flat at #13

Hubbard Broadcasting-owned WFTL “News Talk 850” .9 – 1.0, +.1, anchored at #15

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) .8 – 1.1, +.3, #16 to #13

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” steady at .2, remains at #19

Public Radio News/Talk: Dade County School Board’s flat at 3.2, carries on at #7

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, first month, 7.0 – 7.8, +.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WOLL (+1.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: contemporary Christian WAYF (-1.3)

Note: Hubbard Broadcasting hot AC WRMF had been #1 the past 12 months

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.7 – 3.2, -1.5, repeats in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.5 – 2.6, +.1, #11 to #9

University of North Carolina at Chapel Hill-owned WUNC 1.9 – 1.3, -.6, flat at #13

Number One 6+: iHeartMedia adult contemporary WMAG, second month in a row, 12.8 – 17.4, +4.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMAG (+4.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WPTI (-1.5)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.7 – 2.6, -.1, remains at #13

Cumulus Media-owned WKIM “News/Talk 98.9, The Roar of Memphis” 1.9 – 2.1, +.2, continues at #15

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 3.8 – 3.6, -.2, repeats in ninth-place

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.3 – 1.1, -.2, #18 to #17

Number One 6+: Cumulus Media urban-rhythmic oldies WRBO, 13th successive month, 11.7 – 13.2, +1.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: urban contemporary WHRK (+1.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: urban contemporary KXHT (-1.6)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.6 – 5.1, -.5, fifth to sixth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” flat at 1.0, stays at #17

iHeartMedia’s WPOP “News Radio 1410 AM & 100.9 FM” unchanged at .2, #21 to #20

WTIC-AM’s internet stream steady at .2, #21 to #20

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.8 – 2.0, +.2, #14 to #13

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 7.0 – 5.7, -1.3, third to fifth

New England Public Media’s WFCR unchanged at .4, #20 to #18 and WFCR’s internet stream .2, #20 (did not appear in the December 2022 sweep)

Number One 6+: Audacy adult contemporary WRCH, 35th month in a row, 15.0 – 15.8, +.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WRCH (+.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: public radio news/talk WNPR (-1.3)

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Industry News

Scott Slade to Step Back from WSB, Atlanta Morning Show

Cox Media Group Atlanta announces that air personality Scott Slade will temporarily step away from the 4:30 am -9:00 am shift. Slade plans to create something new for WSB-AM/WSBB-FM that reflects his passion for listeners and the community. Slade says, “After 32 years hosting ‘Atlanta’s Morning News,’ I’m looking forward to my next chapter with 95.5 WSB. This has been my radio home for nearly 40 years, so stay tuned – after a break to recharge my batteries, I’m excited about the freedom of exploring some new horizons here. In the meantime, I’m looking forward to spending more time with family, friends and colleagues without beingWSB - Vehicle registration plate preoccupied with the next time the alarm will go off!” CMG Atlanta VP and market manager Jaleigh Long comments, “There is no one else like Scott Slade. His credibility, professionalism, and passion for delivering the best for listeners is unmatched. I’m excited for what the future holds as we take these next steps with Scott, our audience and our clients.” Slade joined WSB in 1984 as the overnight music host. He was one of the “founding fathers” of “Atlanta’s Morning News” in 1991. Slade initiated the “WSB Radio Care-a-Thon” in 2000, benefiting the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta. The annual event has raised more than $30 million to fight children’s cancer and blood disorders. WSB director of branding and programming Ken Charles says, “The ‘S’ in WSB stands for Scott. His dedication to the show and station, and his commitment to excellence, are unparalleled. He is truly the GOAT of morning radio!”

Industry News

Round Three of Holiday 2022 PPMs Released

Norm Pattiz - Talkers MagazineThe third of four rounds of ratings information from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM loses 1.4 shares to finish the survey with a 6.0 share (weekly, 6+ AQH share) and falls to the #5 rank, while iHeartMedia’s news/talk KEX declines nine-tenths for a 2.2 share finish that puts it in the #16 spot. Urban One’s news/talk WBT-AM/FM, Charlotte is steady with a 3.7 share but rises to the #10 rank in the market. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM sheds seven-tenths, finishing the survey with a 4.6 share but rises to the #5 rank, while iHeartMedia’s crosstown news/talk KNRS-AM/FM drops 2.3 shares for a 4.4 share finish that drops it to the #6 rank. Audacy’s news/talk KDWN-AM, Las Vegas adds 1.3 shares for a 2.3 share finish that pushes from the #26 rank to #16. And in Orlando, iHeartMedia’s hot talk WTKS-FM is down a full share for a 5.1 share finish and the #7 rank, while Cox Media Group’s news/talk WDBO-AM adds three-tenths to finish with a 4.6 share that boosts it to the #8 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

iHeartRadio Remains Atop Triton Digital Streaming Ranker

Triton Digital releases its streaming ranker for December of 2022 based on Average Active Sessions and iHeartRadio stays in the #1 position with 301,411 AAS (6AM-12AM Mon-Sun). Following at #2 is NPR MemberiHeart - Logo Stations at 70,695 AAS, with Audacy in the #3 position with 56,158 AAS, and Cumulus Streaming Network at #4 with 36,692 AAS. Other companies that stream spoken word content in the top 25 include #6 Beasley Broadcasting Corporate (16,506 AAS), #8 Hubbard Broadcasting (13,313 AAS), #10 New York Public Radio (10,356 AAS), and #11 Salem Communications(7,648). You can see the complete top 25 ranker here.

Industry News

John Fredericks to Acquire WMLB-AM, Atlanta for $500,000

John FredericksDisruptor Radio LLC has been airing programming on Delmarva Educational Association’s WMLB-AM, Avondale Estates in the Atlanta market for almost two years. Now, FredericksWMLB - 1690 AM announces he’s assuming operation of the station as he is now acquiring it for $500,000. Shows airing on the station include “The John Fredericks Show” in morning drive, as well as Stephen K. Bannon’s “War Room,” Newsmax’s “Rob Carson Show,” “America’s Voice Line with Steve Gruber,” “The Water Cooler” with David Brody and more.

Industry News

TALKERS News Notes

Virtual News Center announces that it adds five of First Media Services, LLC’s Albany, Georgia stations to its roster of affiliate stations. Virtual News Center is providing local newscasts anchored by Jared Cerullo.

Public radio outlet WBUR, Boston relaunches its mobile listening app. The enhanced features allow listeners to never miss a live moment. The upgraded version of the application allows users to easily rewind, scrub and pause live broadcasts with a swipe. Plus, shows like “Morning Edition,” “All Things Considered” and “Marketplace,” as well as WBUR podcasts, are available to stream or download.

Industry News

Top News/Talk Stories for the Week of January 23-27, 2023

The investigations into the possession of classified government documents by President Joe Biden, former Vice President Mike Pence, and former President Donald Trump was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was House Speaker Kevin McCarthy’s move to pull Democrats Adam Schiff and Eric Stalwell off the House Intelligence committee, followed by the battle in congress over expanding the U.S.’s debt ceiling at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Ratings Takeaways

Holiday 2022 PPM Ratings Takeaways – Part Three

Holiday 2022 PPM Data – Information for the Holiday 2022 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

Nielsen Audio’s Holiday 2022 sweep covered December 8 (2022) – January 4 (2023).

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are December 2022 – “Holiday” 2022 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 7.4 – 6.0, -1.4, third to fifth

iHeartMedia-owned KEX “News Radio 1190” 3.1 – 2.2, -.9, #12 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.2 – 6.7, -.5, fourth to third and KOPB’s internet stream flat at 1.4 #21 to #20

Number One 6+: iHeartMedia adult contemporary KKCW, second month in a row, 10.0 – 16.7, +6.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KKCW (+6.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk KXL (-1.4)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) steady at 3.7, #13 to #10

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.5 – 2.8, +.3, #15 to #13

Public Radio News/Talk: University Radio Foundation’s WFAE 4.1 – 3.5, -.6, continues at #12

South Carolina Educational Television Commission-owned WNSC flat at .3, remains at #19

Number One 6+: Beasley Media Group adult contemporary WKQC, second month in succession, 8.3 – 11.0, +2.7

Largest 6+ December 2022 – “Holiday” 2022 Increase (Tie): adult contemporary WKQC and adult hits WLKO (+2.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: alternative WEND (-1.8)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 3.2 – 2.6, -.6, #11 to #13

Alpha Media-owned KTSA “Stay Connected” 2.9 – 2.5, -.4, locked at #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 2.0 – 1.7, -.3, #17 to #19

Number One 6+: iHeartMedia adult contemporary KQXT, second straight month, 14.0 – 15.2, +1.2

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KQXT (+1.2)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: country KCYY (-.8)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 10.1 – 8.8, -1.3, first to second and cluster-mate KSTE-AM “Talk 650” 3.0 – 3.2, +.2, #11 to #8

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) unchanged at 1.5, #18 to #19

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.4 – 2.9, -.5, #9 to #12

Number One 6+: Bonneville adult contemporary KYMX, first month, 9.1 – 13.9, +4.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KYMX (+4.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic rock KSEG (-1.8)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.2 – 2.8, -.4, carries on at #13 and KDKA-AM’s internet stream .4 – .7, +.3, #19

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 5.9 – 5.4, -.5, repeats in fifth-place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.3 – 3.1, -.2, stays at #11

Number One 6+: iHeartMedia classic hits-oldies WWSW, first month, 8.3 – 13.3, +5.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies WWSW (+5.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: rock WDVE (-1.5)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.3 – 4.6, -.7, sixth to fifth

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 6.7 – 4.4, -2.3, third to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 2.6 – 2.1, -.5, #14 to #17

Number One 6+: Bonneville adult contemporary KSFI, second month in a row, 12.1 – 20.0, +7.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KSFI (+7.9)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease:  news/talk KNRS-AM & KNRS-FM (-2.3)**

*Represents the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

**Represents the largest December 2022 – “Holiday” 2022 decrease (6+) of any station from these 12 PPM-markets

LAS VEGAS

News/Talk: Audacy-owned KDWN “The Talk Of Las Vegas” 1.0 – 2.3, +1.3, #26 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia adult contemporary KSNE, third straight month, 10.6 – 14.1, +3.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KSNE (+3.5)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: regional Mexican KISF (-1.6)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 6.1 – 5.1, -1.0, fourth to seventh

Cox Media Group-owned WDBO “Orlando’s News Talk” 4.3 – 4.6, +.3, ninth to eighth

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game” (Magic) 1.0 – .9, -.1, #19 to #20

Public Radio News/Talk: Community Connections-owned WMFE 2.2 – 1.6, -.6, #15 to #17

Number One 6+: iHeartMedia adult contemporary WMGF, third consecutive month, 11.4 – 13.1, +1.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMGF (+1.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: CHR WXXL (-1.2)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Bengals) 10.0 – 10.7, +.7, #1 and cluster-mate WKRC “55 KRC The Talk Station” 3.6 – 2.8, -.8, #9 to #13

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) 1.7 – 2.6, +.9, #19 to #14

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 5.3 – 5.0, -.3, repeats in sixth-place

Number One 6+: news/talk WLW, 11th consecutive month, 10.0 – 10.7, +.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WRRM (+2.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic hits-oldies WGRR (-1.9)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 4.4 – 4.6, +.2, #11 to #8

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 6.3 – 6.0, -.3, repeats in sixth-place and WKRK’s internet stream 1.3 – 1.2, -.1, flat at #16

Public Radio News/Talk: Kent State University-owned WKSU 5.0 – 4.2, -.8, #9 to #11

Number One 6+: iHeartMedia classic hits-oldies WMJI, second month in a row, 9.6 – 14.1, +4.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies WMJI (+4.5)

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): rock WMMS; country WGAR; and public radio news/talk WKSU (-.8)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 3.5 – 3.2, -.3, #13 to #11 and cluster-mate KMBZ-AM “Talk 980 AM” 1.2 – 1.4, +.2, steady at #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 2.7 – 2.5, -.2, #14 to #15

Public Radio News/Talk: University of Missouri-owned KCUR 4.0 – 4.4, +.4, seventh to sixth

Number One 6+: Steel City Media adult contemporary KCKC, first month, 5.7 – 8.6, +2.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KCKC (+2.9)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: hot AC KZPT (-1.1)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.8 – 5.3, -1.5, fourth to eighth  

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 9.2 – 8.0, -1.2, repeats in the runner-up slot

Public Radio News/Talk: Ohio State University’s WOSU 6.1 – 5.9, -.2, sixth to seventh

Number One 6+: iHeartMedia country WCOL, second straight month, 10.1 – 9.2, -.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WSNY (+2.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WTVN (-1.5)

Up next: “Holiday” 2022 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Industry Views

Remaining Optimistic About Radio

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

An article in the Los Angeles Times shows a picture of a radio DJ next to a control board boasting the headline, THE RESURGENCE OF RADIO. Dateline: 1982.  This headline appears in various forms every few months in articles and blogs throughout the country. Writers discover radio! The power of radio! The popularity of radio! Why is radio either dying or being rediscovered when neither is true?

Recent artifacts: Every single press release from Nielsen reveals that radio is doing fine thank you. After decades of promoting its television clients and bashing radio, now that Nielsen measures radio – son of a gun – radio is thriving, it’s alive, it’s growing, it’s a success. Nielsen’s tone is one of surprise that radio attracts large, loyal audiences.

Why is radio’s 100 years of success a revelation rather an assumption? First it is because radio is ubiquitous. Walk into a store, radio. Turn on the car, radio. Wake up, radio. The sound of radio has always been everywhere and continues to be everywhere. Maybe once a year I go to a gym and hear Spotify, but I have to ask an employee where that music is coming from and they are never sure! Television is not everywhere; it has to be turned on. Magazines, websites, books, direct mail have to be considered and then opened. Not ubiquitous. Radio’s ubiquity renders it invisible on the media landscape. Radio wins by losing.

Radio salespeople sell radio to negotiators, time buyers. The job of a negotiator is to criticize and devalue the product being pitched. That’s their job. A salesperson spends nine hours a day with negotiators telling them that their product is at death’s door. To a radio salesperson, every day is a bad day. They become immersed in the pessimism of radio’s future.

“Do you realize that most 19-year-olds discover new music from the Internet?” declares a time buyer to a radio salesperson. Oddly, the fact that 19-year-olds occasionally find new music on other audio media is a dark mark against proven radio. Until this moment, the location of new music discovery had never been a deal point for the Honda dealer time buyer. But, boy this “discovery” business is charts-and-graphs serious!

To perform as a programmer or talent in radio one must be an optimist about its future. A programmer or host is intimate with listener response to their work. Radio stars see the millions and millions, and millions of dollars raised for quality charities every single year by their words, their appeal — their credibility. TV stations and newspapers rarely conduct fund drives. Have you ever heard a local TV anchor ask for donations for – anything? No, probably because it wouldn’t work as well as a pitch from the morning host on your station. A powerful, yet unseen, spokesperson can be quite persuasive to a listener to donate their money to a charity.

SiriusXM satellite radio’s lead investors, Apollo and Blackstone jointly engaged me to consult the company on site for many years. During that time, I became well-acquainted with the initiatives of all-digital audio platforms: AudibleAmazonPandoraSpotifyGoogle and many others.

At digital media conferences spokespeople for those companies would sit on panels and bash the dinosaurs called AM and FM. However, those same companies insisted on branding themselves as… radio! Spotify RADIO. Pandora RADIO!

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com