Ladd Have Mercy
LOS ANGELES – As students, enthusiasts and caretakers of this wonderful medium, we’re keenly aware that radio’s “Golden Age” boasted an incredible array of entertainers and broadcasters.
With lifestyles, technology and society being what they are today, it’s almost inconceivable to imagine that families would actually gather around the radio and attentively listen – and indeed hang onto – each and every word that emanated from that mysterious entertainment-laden box sitting in the living room.
Fundamentally important back then, of course, was a concept known as “Theater Of The Mind.”
No one embodied and personified it better than one of the bigger-than-life talents of that era: Orson Welles.
Most are familiar with his epic “War Of The Worlds.”
Pictures Set In Songs
The list of other outstanding “Mercury Theater” presentations Welles was responsible for is much too lengthy to cite here, but his legendary “Theater Of The Mind” mystique lived on nightly in Los Angeles, where Jim Ladd was a welcome guest for Southern California listeners dating back to 1969 and hosted a regular show on SiriusXM’s Deep Tracks channel the past 11 years.
Theater Of The Mind so perfectly describes what Ladd tried to do, although it’s not radio drama in the pure sense. “What I [attempt] at night is to show you pictures and do that by playing sets of songs,” the (then) highly popular KLOS-FM, Los Angeles 10:00 pm – 2:00 am personality remarked to me. “If you follow the lyric content of each song, as well as the song’s emotional feel, it should tell you a story with a beginning, middle and end. Thus, it’s theater.”
Throwback To Creativity
In addition to providing his special spin to Theater Of The Mind, Ladd was also responsible for keeping another bit of radio history on life-support.
Most air personalities are required to adhere to strictly enforced music lists, but Ladd’s nightly, four-hour, Los Angeles air-shift was a throwback to the days of “free-form” radio.
The result was similar to what existed in April 1967, when a new phenomenon started taking shape. “That was the beginning of FM and this multi-billion dollar industry,” Ladd recalled. “[Free-form] started on a station [KMPX, San Francisco] where the phone was literally disconnected, because they couldn’t pay the bill. [Tom Donahue] had an idea; he went there and it took off. For a while before deregulation, that’s what all FM radio did in any market. Free-form worked great, until they killed the golden goose.”
Right Place, Right Time
Southern California native Ladd was extremely fortunate to have been able to launch his radio career in the country’s second-largest market. “Part of it was timing,” he admitted. “I was at a little station in Long Beach [KNAC-FM] that decided it was going to try this new, hippie, underground thing. They didn’t know what it was, but [the feeling was to] hire some hippies and see if they could make some money with it. I happened to be right there at that time.”
A frustrated musician, who wanted to be a songwriter, Ladd recounted a life-altering conversation he and a buddy had in a car. “My friend said that I should be in radio. I was 19 or 20 at the time and your friends at that age seldom notice anything but themselves. For some reason, that stuck with me. Thank God, FM was in its infancy and they’d take complete novices like me off the street and give us shows. Owners didn’t know anything about the Grateful Dead or The Who, but we did.”
Check Mate
Instead of walking into a studio and following a computer-generated music log, Ladd was given freedom to use his imagination. His only preparation was what was happening in life.
Resulting sharp, clever music sets he composed weren’t written out in advance. “The way I work is to turn the music up loud and get the song working on me,” he commented. “Once [that happens], it keys in my mind what will fit next.”
Such an intricate process included a mental checklist. “I’ve figured out the lyrics will work, but I need to know how the song I’m playing ends and how the next song begins,” he explained. “If I’m playing a balls-out rocker, I can’t go into some acoustic piece. In that way, it’s really like a chess game. I have to plan these things to start every single segue as I’m doing it. That’s the way that works best for me.”
There were nights, however, that Ladd knew that he “[didn’t] have it,” but as he maintained, “I’ve been doing it long enough to put on a good professional show. Sometimes, I don’t have what I’m striving for, which is to make a connection with the audience. Without having to prompt them or explain anything, my audience lights up the phones. They call because they get what I’m doing. Once that connection is made, then look out, because the rocket is taking off.”
Gracefully Handling The Tragedy
Recalling the horrific September 11, 2001 “Attack On America,” Ladd noted that although it was one of the country’s greatest tragedies, “It was easy to immerse myself into something like that. It so moved me that I had no problem thinking of songs to play or what I wanted to say.”
Judy Collins’ version of “Amazing Grace” was the first song he played when he went on the air that night. “Believe it or not, it set the tone for what I did for … the next two weeks.”
As it usually did, the audience – even or perhaps especially in this painful period – stepped up to the plate. “This is the thing about free-form radio that’s so precious to me,” Ladd emphasized. “Nobody called me on 9/11 with an idiot request. When I played sets of 9/11 songs, everybody was calling in with [appropriate] suggestions. Second only to dealing with the tragedy, the hardest part was to know when I could play groups like AC/DC again. I found that very difficult; you can only feel your way through it.”
Loyal Listeners
In his third tour of duty at (then ABC-owned) classic rocker KLOS, Ladd was a legitimate cult figure in the Southland for his work at legendary cross-town rocker KMET.
Southern California listeners were stunned on Valentine’s Day 1987 when the “The Mighty Met” (now Audacy smooth AC KTWV) – became smooth jazz “The Wave.”
Also on Ladd’s impressive resume were stints at Los Angeles outlets KLSX and KEDG.
The notion of an air personality “connecting” with the audience is both elementary and elusive. Ladd was a rare case of a non-drive time music personality who amassed a loyal, vocal following.
Grateful for such audience allegiance, Ladd didn’t take it for granted. “My audience has been that loyal from KMET to KLOS and all the [other] stations in between. My part of the bargain is that I won’t lie to them or let them down by doing a format. I was off the air twice in my career for two years each. That was very difficult, but because I did that, I’ve earned the right to do this and I think the audience responds to that.”
Offered jobs by stations that wanted the “Jim Ladd” name, he opined, “They didn’t understand what that meant. They thought they could just plug in my name, not let me do what I did and it would be the same thing.”
Your Attention Please
Evenings and nights were Ladd’s domain throughout his career. “I wouldn’t want to do middays or afternoon drive,” pointed out the personality known for his “Lord have mercy” exclamations. “Listening habits are such that you can’t sit and listen like you can at night. People are working, picking up the kids and doing life.”
Much like Welles’ Mercury Theater, Ladd’s show required attention. Otherwise, it was just like playing one song after another, without making that all-important connection. “The audience’s side of the bargain is that they have to bring their attention to the show,” he insisted. “I’ve done [6:00 pm – 10:00 pm] in my career and that worked out very well. The show is a bit different, in that, it’s not quite as eclectic. I don’t know if I’d be playing Judy Collins and Johnny Cash in [that time]; maybe – but maybe not.”
Convinced his free-form style could be utilized elsewhere, Ladd, nevertheless, pondered that to his knowledge, “I’m the Alamo – the last guy standing. That’s certainly the case in a major market. The big tragedy is that there are so many talented [personalities] who, although they wouldn’t do the same show that I do, could do free-form radio. We’re losing all that talent. I’m not the only guy in the world who can do it. I’m the one who was stubborn enough to say that I won’t follow a list – I just won’t do it.”
Powerful Trinity
Among those who influenced Ladd’s on-air style were former MTV personality and ex-KEDG program director J.J. Jackson; veteran Los Angeles air talent Raechel Donahue, who went on to do 7:00 pm -12:00 midnight in Denver at KQMT “The Mountain”; longtime KMET personality the late B. Mitchel Reed; KMET’s Pat Kelley; Cynthia Fox; Jack Snyder; and the late, underrated Mary Turner. “The wonderful, beautiful part of free-form radio – and most importantly – at KMET was that it wasn’t about being a star,” Ladd asserted. “What we were doing was our part of the ‘social revolution’ at the time. It was like a triad: The people on the street, the music, and us. We took the message of Dr. [Martin Luther] King and combined it with the music of Bob Dylan.”
One highly significant aspect in noting those former KMET staffers was that they’d each listen to everyone else’s show and it elevated their own game. “I’d hear Cynthia do a great segue, or Mary would do a great segment and that would inspire me,” Ladd enthused. “What I miss most is that kind of camaraderie – it’s just me now. I can’t tune in to hear someone else’s great segue. When I heard one of my colleagues do something that touched me, the first thing I wanted to do was to call them and tell them it was great. The second thing was that – from their subject matter – I got 15 different ideas to use when I got to work that night. That was the beauty of it.”
Role Model
National audiences became aware of the iconic Los Angeles talent through shows such as “Innerview,” “Headsets,” and “Jim Ladd’s Living Room.”
Considerably more than someone who voiced a script for a syndicated show, Ladd spent a great deal of time scrutinizing the fine art of interviewing. “I ripped off just about everything I know about interviewing people from Elliot Mintz,” he confided to me. “Elliott was my role model. He’d interview the Shah of Iran one week and John Lennon & Yoko Ono the following week. He’d talk with everyone in a warm, low-key and intelligent manner. It was completely unlike anything [else] I’d heard at the time and that really impressed me.”
The “Innerview” show had an 11-year run and was carried by 160 stations. “It was the first of its kind,” boasted Ladd, whose other syndication work involved voiceovers for an overseas television show. “I’m very proud of the work we did [on ‘Innerview’]. I did 99% of the interviews in the front room of my house in an artistic community in Laurel Canyon. People would immediately be put in a very comfortable place. It’s not a studio – it’s my home.”
The Work Is The Key
Another reason why people felt at ease was that, instead of focusing on a person’s life, Ladd addressed their work. “They loved that. Rather than talking about how many girls they had, what kind of drugs they did and life backstage, I studied every word of every lyric of the new album they wanted to talk about and grilled them about their songs on the environment. It would require six to eight hours of preparation. Then there was another 20 – 25 hours to write the one-hour show; it was a lot of work.”
Writing became such a worthwhile experience that, in 1991, he penned “Radio Waves: Life And Revolution On The FM Dial.”
As a result of these syndicated projects, this immensely respected rock personality diversified himself; the book became a big hit. “I guess I’m a radio guy who learned how to become a writer,” Ladd mused. “In order to get up enough courage to write my book, I read authors I like. I was required to do a great deal of writing for ‘Innerview’ and would write out what I’d say – which is something I never do [on my live show]. You’d also end up with two hours of tape and pick out what the person was going to say, how I was going to introduce it and what song would follow it.”
A Distant Second
Whenever anyone asked Ladd to name his favorite band, he qualified his answer by separating the Beatles.
The quartet, he stressed, had to be placed in a completely different category.
After that’s been done, he named the Doors as his favorite.
The same applied to his most memorable radio experiences, with KMET being the Beatles’ equivalent. “We were at the right place at the right time with the right people. We loved each other and there’s never been anything else like it.”
Nonetheless, he quickly stated that his favorite time is the next time he was able to sit behind a microphone. “The reason for that is [KLOS’-then program director] Rita Wilde,” he proclaimed. “I don’t know how I got so lucky to have a boss who was [such a great on-air personality] and so supportive. If it weren’t for Rita Wilde, I wouldn’t be on the air – that’s just a fact. I want to keep free-form radio alive for the audience, but I also owe her to make this happen. She’s under a lot of pressure [when it comes to my show]. When I go in at 10:00 pm, the format literally stops. I can’t think of another boss in the world who would understand that.”
Numbers Game
His multi-decade Los Angeles track record and loyal following notwithstanding, Ladd still realized that ratings played a role in dictating his employment; however, as he declared, “Rita is one of the first people I’ve ever worked for in this business I trust when she says the numbers are up or down. Sometimes in my career I’ve found out from people who didn’t work at the station that my show was doing great. When there’s a down book, [management is usually] right there.”
Ultimate People Skills
Certain managers and programmers, he claimed, kept good books a secret from him; however, “Rita calls immediately when I have an up book. If I have a down book, I don’t hear from her; I have to call her. That says volumes to me. We’ll deal with a problem, but she doesn’t want to get me upset. She might tell me that I’m playing too much of this or not enough of that, but she never says anything [threatening]. It’s always from a helpful and suggestive [stance]. When the numbers are good, she leaves me totally alone. From my perspective, you can’t ask for more than that. Her people skills are unbelievable.”
In addition to have wanted to keep free-form radio alive as long as possible, Ladd disclosed that he wanted “to walk away before I can no longer do my job. I don’t know when it will happen, but the next stage in my life will probably be to write fulltime – I’m working on it.”
Contact TALKERS Managing Editor Mike Kinosian at Mike.Kinosian@gmail.com
why we won’t stop helping people get out of debt. When you aren’t weighed down by payments, you can live and GIVE like no one else.” Examples of giving include Ramsey listeners helping Sarah, a widowed mother of four, get current on her mortgage payments so she wouldn’t lose her house. A single mother of three received $2,500 to help with Christmas. Shoppers at Kroger had their groceries paid for. A church helped a couple get back on their feet after a job loss. Even Ramsey employees got into the act. Melissa kicked off the show with the story of her three-year fight against an aggressive form of breast cancer. She told listeners how Ramsey Solutions rallied around her, paid her full salary while she was out and provided the family with meals, prayer, and support. The Ramsey Network says, “‘The Annual Giving Show’ wraps up a wildly successful year for the Ramsey network. ‘The Ramsey Show’ is the second largest nationally syndicated radio show. It’s now heard on more than 640 stations. The YouTube audience has more than 100,000 subscribers and 250 million views. And ‘The Ramsey Show’ podcast is only the fourth show ever to eclipse one billion downloads.”
management, with Rod Lakin and David Yadgaroff, even with you. ‘The Marks and Reese Show’ is amazing, the success that we’ve had, over 6 years now that we’ve been working together, I’ve been at WIP almost 7 years, and what we’ve done in 6 years, the community that we’ve made, the show that we’ve made has been nothing short of amazing… And as great as the show is, everything kept coming back to the hours that I’m working. I don’t work until 10 or midnight, but I’m not getting home on most nights until 7:30. As my kids get older, I’m missing all these activities – softball, soccer, basketball, even dinner every night. Since my kids have been alive, I’ve been working this shift. And I had to ask myself ‘is this something I could see myself doing for the next five years?’ The station and show deserve the commitment from somebody. It was a difficult decision and something I internally wrestled with for a really long time. And after talking to management and talking with you, and (management was amenable and asked what they could do)… I made the difficult decision to leave the Marks and Reese Show and WIP. My last show is Wednesday. It’s a very difficult decision.”
midday slot. Hardy has also lent his voice and creative talents to various platforms across the station, including the creation of the wildly popular ‘Fuppets’ videos for Felger & Mazz. In addition, he has been the longtime host of the ‘Sports Hub Golf Club’ show and can also be heard on Beasley’s Rock 92.9.” Morning host Fred Toucher says, “I’ve known Hardy and admired his talent for many years. I’m very excited to begin this new chapter and feel revitalized by the new opportunity.” Hardy comments, “As a lifelong radio guy, I’m thrilled for this opportunity. I’m looking forward to working with Fred and the rest of the morning show crew on what I believe will be a great show.” Station PD Rick Radzik states, “Hardy is one of the most talented and creative individuals I have ever worked with in radio. Teaming him with Fred was just a natural fit for our new morning show. I look forward to them providing great content and entertaining our listeners for years to come.”
November reaching 2.9 billion total multiplatform minutes, compared to CNN.com’s 1.9 billion and NYTimes.com’s 1.5 billion. FOX News Digital achieved 1.7 billion total multiplatform views, compared to NYTimes.com’s 1.4 billion and CNN.com’s 1.3 billion. Looking at multiplatform unique visitors, CNN.com was #1 with 116.3 million, compared to FOX News Digital’s 88.6 million and NYTimes.com’s 70.5 million. 
Services, Division of Family & Children Services, The Society of St. Vincent de Paul Georgia, and Walmart, has undertaken the mission of ensuring that every child in the Georgia foster care system has at least one gift on Christmas day. This year the program raised over $1,440,000 which will provide over 24,400 gifts to children in Georgia. 95.5 WSB program director Ken Charles says, “The 95.5 WSB audience is just amazing! For the 33rd year they’ve shown up with an incredible spirit of generosity to make sure the kids have a very merry Christmas. Our entire team supports Clark’s mission to make sure every foster child has at least one toy for Christmas and I’m so thankful our listeners come through every year!”
foreign policy correspondent. In this capacity, Turner will cover international and domestic issues at the U.S. State Department. She joined the network in 2014 as a contributor and was promoted to correspondent in 2018. She has also frequently served as a substitute anchor on several news programs, including “FOX News Sunday,” “Special Report,” “America’s Newsroom” and “America Reports.”
How many times will we research the same subject and come to the same conclusion?
news reports that aired on KYW. Tom Rickert, who serves as assistant brand manager and director of podcasts for KYW Newsradio, says, “There’s no other program that gives students an opportunity to learn from top professionals in news and sports media at one of the best broadcasting facilities in the country. And five decades in, we’re reuniting with parents who graduated from ‘Newstudies’ when they were in high school, who are now watching their teenagers graduate from the same program. We hope to keep investing in the young people of Philadelphia and the Delaware Valley for generations to come, and we’re thrilled to be able to work with our partners at the Klein College of Media and Communication [at Temple University] to make this happen.” At Saturday’s graduation, KYW Newsradio awarded the $2,000 Richard Monetti Scholarship to William Bowens of Sankofa Freedom Academy Charter School. The yearly scholarship is named for a “Newstudies” graduate killed in the 1988 bombing of Pan Am Flight 103 and honors a student whose work demonstrates overall excellence.
San Francisco will now be available on the Audacy app. CBS Stations says that CBS Local’s video streaming services are No. 1 overall in markets where they go head-to-head with other network competitors, according to data from Comscore. Audacy SVP digital audio content Tim Clarke comments, “We are thrilled to announce our strategic partnership with CBS Stations, expanding our commitment to delivering high-quality, locally relevant content to our listeners. This collaboration will give our listeners unparalleled access to timely and trusted news from major cities nationwide.”
It’s massive, it’s mind-boggling, and we-the-workin’-press are under strict instructions NOT to call it “The Consumer Electronics Show.” Lotsa luck. 100 thousand+ of us from 150+ countries will descend upon the sprawling Las Vegas Convention Center and other venues up-and-down The Strip.
Radio 103.9” and “EnVivo 93.3” – broadcast live from Brookhaven Town Hall to promote the Town’s INTERFACE Toy Drive. This year’s event collected 14 bikes, 4 TV’s $2,900 in donations and over 2,000 toys. The Bikes or Bust! Event in Ft. Walton Beach collected 400 bikes, a storage pod and a half of toys and helmets, and over $26,000 in donations. JVC CEO John Caracciolo says, “I am so proud of the JVC teams, this is truly local radio at its finest. You don’t see Pandora, Spotify or XM doing stuff like this. That’s why I totally agree with Harry Von Zell, live and local radio is the most intimate and socially personal medium in the world.”
most recently served as executive director of news with a focus on broadcast, digital content, and streaming content. CMG EVP of content, product, innovation, and research Marian Pittman says, “Misti understands CMG’s pursuit of journalism excellence. Her knowledge of multi-platform content strategies and 
audience insights makes us better every day. She exemplifies the power of dedication and what it takes to be the best.” In his new role as VP of strategy & operations, Jordan Cipala will be responsible for evaluating business development opportunities, bolstering CMG’s market-intelligence capabilities, managing M&A and integration efforts, and supporting more streamlined collaboration and execution across CMG’s business units. CMG president and CEO Dan York comments, “Jordan has been an indispensable member of the CMG team in leading our annual strategic planning process, supporting our Board interactions, and operationalizing our M&A efforts. We’re thrilled to promote from within and reward his invaluable expertise and dedication to CMG’s future and continued evolution.”
cluster of radio stations to the director of sales operations for the state of Maine. At the same time, Bronwyn Lapointe is promoted from managing outdoor properties to director of sales operations for the state of New Hampshire. Binnie 
Media EVP Faith Francis says, “Both Eliza and Bronwyn have been crucial to our success in key areas of the business, and this will give them the ability to affect change on a broader scale. We have created a great work culture here at Binnie Media, allowing people to have flexibility with accountability, and as we all know, women can multi-task!” The company says that late last year Cindi Skillin was promoted to vice president of finance, making Binnie Media’s executive team a dynamic, and diverse group. Binnie president and CEO Massimo Rosati adds, “We love this business, value our people, and always try to promote from within.”
We live in an increasingly noisy world. The accelerating advancement of media technology, with its accompanying “everybody is a star” syndrome, combine to make it increasingly difficult to get attention. By that, I mean real attention – the kind of attention that those in the professional media (and related) industries describe as “traction.”
with the success of its daytime programming, positions it as the number one network in cable news. FNC says it had the largest share of the audience in total day (46%) and primetime (48%), capturing nearly half of the cable news landscape. In primetime, FNC delivered nearly 2 million viewers and 214,000 in the 25-54 demo, topping CNN and MSNBC combined in total viewership. On a 24-hour total day basis, FNC averaged over 1.2 million viewers and 150,000 in 25-54, with a 153% advantage over CNN in viewers. FOX News Media CEO Suzanne Scott says, “During yet another unprecedented news cycle, cable viewers continued to choose FOX News Channel. From moderating debates to reporting in war zones and many stories in between, I am honored to work alongside this unrivaled team of journalists and opinion hosts as they continue to exceed expectations.”
Baligian is the victim of budget cuts at the station. Baligian has worked at several Motor City sports talk stations during his career and has been with WJR for the past seven years in various capacities. Baligian, who says he might be done with radio, tells the News that getting let go is hard to put into words. “The worst part is what it does to your family. I think they’re always waiting for the other shoe to drop, and that sucks. You feel like a failure… I know the life that I chose. And I mean it when I say I’m not bitter. This is the road I decided to go down.” Meanwhile, Lomas Brown is hosting the “Sportswrap” program solo. 
president & executive editor Jay Wallace on editorial. Lauren Petterson assumes Klarman’s former role as president of FOX Nation while also continuing as president of talent development and will relinquish her role as president of FOX Business Network. She reports dually to Scott on talent development and Klarman on FOX Nation. Jay Wallace assumes oversight of FBN and continues reporting to Scott. Additionally, Megan Albano is named EVP of morning programming & program development and Gavin Hadden is named SVP of FOX Nation. Suzanne Scott says, “As we move our thriving business forward, we are reimagining the roles of some of our most talented executives to solidify our incredibly successful digital platforms for further growth and expansion. Jason, Lauren, Porter, Megan, and Gavin are each uniquely suited for these positions, and I am confident they will grow each of their respective areas of FOX News Media to new heights.”