Audacy expands its WGR Sports Radio brand into the Rochester market, adding most of the Buffalo based programming to sports talk WROC-AM/W239BF. Audacy says that while the WROC call letters will remain, the station will carry WGR Rochester branding and feature a lineup anchored by WGR’s flagship programming, along with a dedicated local show for Rochester listeners. Gene Battaglia hosts the early afternoon show, “The Sports Bar,” a locally focused program dedicated to
Rochester sports. Audacy SVP and market manager Tim Wenger says, “This hybrid approach lets us bring the full strength and recognition of WGR’s established sports lineup to Rochester while still delivering a strong local voice tailored specifically to Rochester fans. We know how deeply connected Rochester listeners are to Buffalo-area teams, and this expansion allows us to serve that passion while preserving meaningful, local sports talk and engagement. With the launch of WGR Rochester, our reach now more fully covers the Rochester market and further cements WGR as Western New York’s sports giant and voice of the fans.”
