iHeartMedia announced the extension of its ‘Creators First’ mission by expanding its podcast platform offerings to support both audio and video distribution within both the app and web versions of iHeartRadio – at no cost to creators. The company says that inn 2026 it will “give creators the ability to distribute full-length video directly into iHeartRadio – for free – in
addition to their existing audio distribution. When this video feature launches, creators will be able to upload their podcast episodes, including full-length video versions, through their standard RSS feeds for seamless distribution in iHeartRadio.” The company goes on to say that this feature will 1) allow podcasters to control how their content is presented; 2) allow creators control over their monetization, with no revenue share required to iHeart; and 3) give them the freedom to have their videos hosted and served from wherever they want and not be tied to an iHeart-owned hosting provider. iHeartMedia chairman and CEO Bob Pittman explains, “While audio remains the backbone of the podcast medium, as well as its primary source of audience connection and the reason for the industry’s explosive growth, video podcasting is now emerging as a completely separate and incremental form to audio, in the same way that podcasting evolved as a new layer on top of broadcast radio. At iHeartMedia creators come first. Providing this new video distribution capability for free to our creators is an additional testament to our continuing focus on creators’ success and is consistent with how and why the podcast industry was built to begin with.”
