By Holland Cooke
Consultant
Radio is an intimate, one-to-one medium; so “you” and “your” – speaking to one person – will resonate more than addressing “all of you.” There’s only one of me.
Podcasting is even more personal, because listeners choose content in a more intentional way than they push dashboard AM/FM buttons. And because many podcast topics are specialty topics, it’s high-affinity stuff.
A major league sportscaster I’ve coached (who really gets it) put it this way: “We’re Fed-Exing it to their brains.” Said another way: Make eye contact.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
