iHeartMedia San Diego’s eight music and talk radio stations participated in the seventh annual “iHeart Rady Children’s Giveathon” in partnership with Rady Children’s Hospital-San Diego this week (12/11-12). These include talkers Newsradio 600 KOGO, San Diego Sports 760, and The Patriot AM 1360. The stations broadcasted live from their studios each day of the Giveathon between 6 am – 6 pm. During the broadcasts, station personalities interviewed former patients, physicians and the parents and families of patients currently being treated at the hospital, who shared their stories and experiences with station listeners. Over the course of the two-day Giveathon, $437,264 in donations was raised by listeners who made their contributions via phone, text and an online portal. Many listener donations were matched by local businesses, families and individuals. “The generosity of our listeners will help ensure that every child gets the best care possible, right here in our community,” Noreen Ippolito, market president for iHeartMedia San Diego tells TALKERS. Donations made to Rady Children’s Hospital help fund lifesaving technology and research, provide a safety net for children with little or no private medical insurance and create a healing environment for patients and their families.
