By Holland Cooke
Consultant
As listener attention and advertising dollars continue to go-digital, stations now sell more than spots to monetize advertiser demand that will otherwise be satisfied by other vendors. With you or without you, local retailers need/want to be seen.
In a recent TALKERS column, I explained how stations I work with are adding YouTube interviews to the client’s marketing portfolio. And here’s how to prepare for the shoot:
Beforehand, silence phones and avoid other interruptions.
• Avoid creaky swivel chairs.
• Ask your subject to look at you, not the camera. That way it will look more like a conversation than an infomercial.
• Prep-prep-prep. Help yourself to my “Tips For Interviewers” (some of which might surprise you), a free download here: http://getonthenet.com/InterviewTips.pdf.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn