Here’s an industry experiment worthy of widespread attention. United Stations Radio Networks (USRN) has launched an exclusive radio “pop-up” station on 98.7FM WEPN, the former home of ESPN Radio in New York City. This past weekend (8/31), the Emmis Corporation station became “TJ98.7: A Pop-Up Station” as a limited engagement, and features an ambitious mix of contemporary programming, including the rapidly growing morning program, “The TJ Show,” hosted by Z100 Alumni, TJ Taormina. 
The innovative project marks TJ Taormina’s return to the NYC radio market with the mission of offering listeners a fresh blend of music and what is described as “joyful talk” content, aiming to redefine what’s possible for the radio experience by blending traditional broadcasting with modern, interactive elements. The station also features voices from YES Network and Inside Edition’s Steve Kamer, and former “Good Day” talk show co-host, Jai Kershner. Radio.Cloud powers the project with its leading-edge cloud-based automation platform, allowing the network to customize local and national content. United Stations COO Charles Steinhauer tells TALKERS, “I want to thank Emmis Corporation for helping us continue our long-standing commitment to fun and new ideas in the audio space. The TJ Show has been growing in each market of operation – it’s unique and joyful and I’m looking forward to the reaction of the NYC audience.” The pop-up station will be available for a limited time. TJ Taormina, is a multi-dimensional radio talent who deserves the attention of talk stations looking for new directions as well as those with music formats. Now reaching over 60 markets, the TJ Show continues to grow and it will be interesting to see how this adventurous experiment develops. For more information, click here www.thetjshow.com and for radio affiliation, click here. www.thetjshowdemo.com
