The study, conducted in partnership with Vision Insights, tells the story of sports fans’ loyalty to content and broadcast brands and that resulting impact that radio delivers for brands and advertisers, especially those
that partner with Audacy’s own sports talk stations. Some of the key takeaways from this study include: 1) Sports fans are 4x more likely to trust brands that support their teams; 2) Listeners are 4x more likely to catch a brand’s message on sports radio than on TV; 3) 73% of fans spend more time following their favorite teams on sports audio than sports-related digital media; and 4) Brands that advertise on Audacy sports stations enjoy a 40% lift in usage. See more about the study here.
