Industry Views

Monday Memo: NOW What?

By Holland Cooke
Consultant

Cost cuts continue. If you’re still working, it is, unfortunately, only prudent to wonder for-how-long. If your position is safe, are you being given additional responsibility without additional compensation? And/or have you had-it-up-to-here with the hours?

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The skill set you have accrued working on-air can open lots of doors elsewhere, especially because you are a local brand. Here are 18 options, most of which I, personally, have exploited. Which of these fit you?

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn