Industry News

NBCUniversal and iHeartMedia Partner for Paris Olympics Audio

NBCUniversal chooses iHeartMedia as its exclusive audio partner for the Olympic Games Paris 2024. As part of the agreement, iHeartRadio will provide 24/7 play-by-play audio channels of select coverage of the Games in addition to creating an original Olympic iHeartPodcast hosted by Bowen Yang and Mattim Rogers and producing Olympic-specific episodes from some of iHeart’s existing podcasts. NBCU’s coverage on iHeartRadio’s channels is expected to include Team USA men’s and women’s basketball, soccer, and volleyball, as well as swimming, gymnastics, track & field, and more. iHeartMedia president of business development and strategic partnerships Michael Biondo comments, “We are thrilled to partner with NBCU on coverage of the Paris Olympics this summer and heighten the excitement around this year’s games. As the leading sports audio destination, it’s an honor to be able to provide our platform and our massive reach to bring further awareness and up-to-the minute coverage of NBCU’s broadcast of this year’s Olympics.”