Ratings Takeaways

Holiday 2023 PPM Ratings Takeaways – Part Four

imHoliday 2023 PPM Data – Information for the Holiday 2023 survey period (December 7, 2023 – January 3, 2024) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are December 2023 – “Holiday” 2023 (6+). 

AUSTIN

News/Talk

KLBJ-AM 4.6 – 4.1, #5 – #6

KJCE .3 – .1, #29 – #31

News

None

Sports Talk

KBPA-HD2  .8 – 1.4, #24 – #19

KVET-AM 1.4 – 1.1, #18 – #23

KTAE 1.0 – .9, #22 – #24

Public Radio News/Talk

KUT 5.1 – 5.3, #4 – #3

KUT-HD2 .1 – DNA, #33 – DNA   

RALEIGH

News/Talk

WTKK 6.0 – 5.0, #4 – #5

WPTF .8 – .6, #20 – #22

News

WRAL-HD3 .3 – .2, #24 – #24

Sports Talk

WCMC-FM 3.3 – 3.1, #12 – #12 (Carolina Hurricanes)

Public Radio News/Talk

WUNC 8.8 – 7.9, after back-to-back months at #1, slips to #2

INDIANAPOLIS

News/Talk

WIBC 5.3 – 4.8, #7 – #8

News

WOLT-HD2 .2 – .2, #25 – #25

Sports Talk

WIBC-HD2  3.5 – 3.0, #12 – #16 (Colts)

WNDE .9 – .3, #19 – #21

WXNT .2 – DNA, #25 – DNA

Public Radio News/Talk

WFYI 4.2 – 3.4, #10 – #11

Notes: Adult contemporary WYXB registers the largest (6+) December 2023 – “Holiday” 2023 increase(11.0 – 19.5, +8.5) by any station in all 48 PPM-markets.

Sports talk WFNI (DNA – DNA) is the flagship of the Pacers.

MILWAUKEE

News/Talk

WISN 9.6 – 9.0, fourth consecutive month at #1

WTMJ 7.6 – 6.4, #3 – #5 

WLIP .2 – .1, #23 – #28  

News

None

Sports Talk

WRNW 3.4 – 2.7, #13 – #15 (Green Bay Packers)

WKTI 1.3 – 1.6, #18 – #17

WSSP .2 – .2, #23 – #22

WOKY .1 – .2, #27 – #22

Public Radio News/Talk

WUWM 2.7 – 2.5, #14 – #16

WHAD .7 – .8, #21 – #20

WGKB .1 – .1, #27 – #28

WHAD Stream  DNA – DNA, DNA – DNA

NASHVILLE

News/Talk

WWTN 4.3 – 3.9, #9 – #12

WLAC 1.5 – 1.2, #19 – #19

News

WNRQ-HD2 DNA – DNA, DNA – DNA

Sports Talk

WGFX 7.3 – 6.9, #3 – #2 (Tennessee Titans)

WPRT 1.6 – 2.0, #18 – #17 (Predators)

Public Radio News/Talk

WPLN 4.0 – 4.1, #11 – #11

WPLN-HD3 Stream .1 – .2, #23 – #23

PROVIDENCE

News/Talk

WPRO-AM 6.4 – 5.9, #5 – #5

WHJJ  .8 – .8, #15 – #15

News

None

Sports Talk

WBZ-FM 3.2 – 3.0, #8 – #8

WVEI 2.3 – 2.0, #11 – #10

WPRV DNA – DNA, DNA – DNA

Public Radio News/Talk

WGBH 2.1 – 1.6, #12 – #13

WNPN 1.5 – 1.3, ninth straight month at #14

WCAI .1 – .1, #20 – #20

NORFOLK

News/Talk

WNIS  2.5 – 2.0, #11 – #14

WGH-FM HD2  .2 – .2, #23 – #24

News

WNOH .3 – .2, #20 – #24

Sports Talk

WVSP 1.7 – 1.8, #15 – #15

WTAR .3 – .3, #20 – #20

WGH-AM .2 – .2, #23 – #24

Public Radio News/Talk

None

JACKSONVILLE

News/Talk

WOKV-FM 6.8 – 6.5, #5 – #3

News

None

Sports Talk

WOKV-AM .4 – .2, #21 – #21

Public Radio News/Talk

WJCT 2.1 – 1.8, #13 – #15

Sports talk WJXL-AM (DNA – DNA); sports talk WJXL-FM (DNA – DNA); and country WGNE are the flagships of the Jaguars.

WEST PALM BEACH

News/Talk

WFTL 2.5 – 2.1, #9 – #9

WZZR 1.2 – 1.3 #13 – #13

WJNO .7 – .6, #15 – #15

News

None

Sports Talk

WMEN .5 – .6, #16 – #15

WBZT .4 – .2, #18 – #19

Public Radio News/Talk

WLRN 2.0 – 1.9, #11 – #10

WLRN-HD2 Stream DNA – DNA, DNA – DNA    

GREENSBORO

News/Talk

WPTI 3.5 – 3.3 #9 – #8

News

None

Sports Talk

None

Public Radio News/Talk

WFDD 4.0 – 4.2, #7 – #7

WUNC 1.7 – 2.2, #14 – #13

MEMPHIS

News/Talk

WREC 1.8 – 1.0, #10 – #11

KWAM .4 – .4, #13 – #13

News

None

Sports Talk

WMFS 2.6 – 2.8, #7 – #7 (Grizzlies)

WMFS Stream .2 – .2, #15 – #15 (Grizzlies)

Public Radio News/Talk

WKNO 1.8 – 1.6, #10 – #9

WKNO-HD2  .2 – .2, #15 – #15

HARTFORD

News/Talk

WTIC-AM 5.3 – 5.2, #5 – #6

WDRC-AM 1.6 – 1.5, #15 – #15

WTIC-AM Stream .4 – .4, #20 – #19

WPOP DNA – DNA, DNA – DNA

News

None

Sports Talk

WUCS 2.5 – 2.5, #12 – #11

Public Radio News/Talk

WNPR 4.3 – 4.0, #9 – #8

WFCR .6 – .6, #17 – #18

Note: Country WWYZ registers the largest (6+) December 2023 – “Holiday” 2023 decrease (8.2 – 5.4, -2.8) by any station in these 12 PPM-markets.

Mike Kinosian can be reached at: Mike.Kinosian@gmail.com