Today (1/3), Cumulus Media debuts Dallas-Fort Worth news/talk outlet WBAP on a simulcast at 93.3 FM. KLIF-FM was formerly a hot AC outlet. Also today, Cumulus Dallas-Fort Worth adds four news professionals to its on-air team. As TALKERS previously reported, Carla Marion joins WBAP as co-
anchor of the “WBAP Morning News” with co-anchors Hal Jay and Ernie Brown. News pro James Parker also joins WBAP as afternoon host in the 2:00 pm to 5:00 pm daypart. He was most recently a television personality in Tyler, Texas. Laura Sadler joins the “KLIF-AM Morning News” as co-anchor with Clayton Neville, and Gabrielle Taite joins Cumulus Dallas-Fort Worth’s newsroom. She previously worked in Athens, Georgia in television news. Cumulus regional VP Dan Bennett comments, “As we move into a critical election year, these talent moves and an FM frequency for WBAP speak to our commitment to spoken-word radio. We will carry our stations on a variety of signals and streaming to improve accessibility of this outstanding news and talk content to our listeners. 2024 will be a great year for news/talk.”
