The fourth of four rounds of ratings information from Nielsen Audio’s October 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey period covers September 14 through October 11. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Austin, Waterloo Media’s news/talk KLBJ-AM adds 1.3 shares (weekly, 6+ AQH share) to finish with a 4.7 share that lifts it from the #10 rank to #5. In Milwaukee, iHeartMedia’s news/talk WISN adds one-tenth for a 9.7 share finish that’s good enough to lift it to the #1 rank, as Good Karma Brands’ news/talk WTMJ sheds two-tenths for a 9.6 share and the #2 rank. In West Palm Beach, Hubbard Broadcasting’s news/talk WFTL rises half a share to a 2.3 share and jumps to the #9 rank, as iHeartMedia’s talk WZZR loses one-tenth to finish with a 1.8 share good for the #13 rank and sister news/talk WJNO is up one-tenth to a 1.2 share and is ranked #14 for the fourth consecutive month. Read Mike Kinosian’s complete Ratings Takeaways from this group of markets here.
